Private Practice Coach

How to Use Pinterest for Private Practice and Non-Profits

Wayne Kessler — Sat, 14 Oct 2017 05:07:49 +0000

Can Pinterest Be Used By Those In Private Practice And Non-Profits? I was initially interested in Pinterest for private practice because of the articles I read which indicated Pinterest was becoming a great tool for businesses, helping to drive traffic to their websites in record numbers. As I started reading more about how businesses were using Pinterest, and helping to coach my clients on how to use it, I saw why this is becoming the ultimate social media tool and have tried to distill how private practitioners and non-profits can use it to brand their practices and increases visibility. Funny Signs on Pinterest What is Pinterest? Although the social media site Pinterest has been around since December of 2009, it is getting a lot of attention recently. Pinterest is a visual bookmarking platform that has become very popular and developed a loyal following of over 11 million visitors per week. Pinterest, managed by Cold Brew Labs of Palo Alto, California, is best described as a pinboard-styled social photo sharing website. Pinterest enables members to “pin” things of interest to the site by managing theme-based collections of images. The site’s stated mission is to “connect everyone in the world through the ‘things’ they find interesting.” People frequently use the Pinterest site to look for, organize and share recipes, ideas on decorating

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How to Prevent Hacking and Malware on Your Website

Wayne Kessler — Thu, 14 Apr 2016 01:32:42 +0000

Act Now to Prevent Hacking and Malware In the last month I have had 3 different new clients come to me requesting help dealing with hacking or malware code on their websites. I wanted to write this article to help practice owners deal..

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How to Get More Referrals Using Google’s Algorithm

Wayne Kessler — Thu, 05 Nov 2015 15:38:17 +0000

Google’s Recent Search Ranking Updates And How They Affect Local Businesses If you have a local business and you want to stay competitive, and get found in an online search, you need to make sure that your website is search engine friendly...

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Does Your Therapy Website have a Sitemap?

Wayne Kessler — Tue, 14 Apr 2015 07:35:03 +0000

Sitemaps Are Necessary for Search Engine Optimization Sitemaps Help With Search Engine Rankings If you are looking to get better rankings on Google and other search engines then you need to add a sitemap to your website.

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Google’s New Hummingbird Algorithm and Why You Need To Know About It

Wayne Kessler — Tue, 14 Apr 2015 06:02:09 +0000

Google recently implemented a new search algorithm process known as “Hummingbird.” This new algorithm is created to be more “precise” and “fast,” meant to return faster and more...

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Best Websites with SEO for Therapists: Choosing Template Sites vs. Other Options

Wayne Kessler — Tue, 14 Apr 2015 05:57:34 +0000

< Therapist Websites Choices Many clinicians want to get their website set up quickly when they open a practice and they are faced with many choices about how to get started. Making the choice between a template site like Intuit.com, versus choosing a web designer, online marketing consultant, and SEO (Search Engine Optimization) service provider can be really confusing and oftentimes you end up overpaying, or losing money(on lost business) when you thought you were going to be saving money. To avoid this problem, I recommend that clinicians educate themselves on the range of services offered, and the costs and benefits of each. It often is a good investment to hire someone who can explain the options to you, allowing you more time to network, and do what you are best at doing and creating income. By educating yourself, you know what questions to ask and can more easily compare service providers deliverables so that you do not end up comparing apples to oranges. Case In Point Recently, I had a potential client who was inquiring about my SEO services that illustrated this point. She asked for a trial coaching session. During that session, I asked questions about her clinical practice history, specializations, marketing practices, desired client, and business plan. Since I normally provide a review of someone’s website when

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How to Get More Public Speaking Work

Wayne Kessler — Tue, 14 Apr 2015 05:20:06 +0000

Tips to Get More Public Speaking Gigs If you enjoy doing presentations, are looking to diversify your income stream and expand the range of services that you offer, then getting more public speaking gigs may be a viable and lucrative option for you. By speaking gigs, I mean in person presentations, or workshops to groups of people. Although much of the content of this article was gleaned from my coaching work with private practice clinicians and coaches, the strategies outlined here are relevant to anyone looking to add presentations, workshops, and trainings to their service offering. This article outlines some basic tips that once implemented, will dramatically increase your chances of getting more public speaking work. Ways to Let People Know You What You Offer Use Your Website It amazes me how many clinicians I work with that tell me that they are doing some presentations but fail to mention those events on their website. Whether you are currently offering presentations or want to do this in the future, I recommend that you add a page on your website that has a list of your presentation offerings. You can add a page on your website entitled “Events” or “Speaking Events,” to highlight upcoming speaking engagements and generate some interest. There are a number of good event scheduling websites like

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Get More Clients By Being A Better Consumer

Wayne Kessler — Tue, 14 Apr 2015 05:15:42 +0000

Better Sales Through Better Buying Habits It’s a fact that every business owner needs to be good at sales in order to succeed in business. In fact, most private practice business owners that come to me for marketing coaching or consulting are coming to me to learn how to sell better. Selling is just finding a way to convey who you are, what you do, and why people should buy from you. One of my coaches once taught me that if you want to be good at doing sales, you must get good at buying. I thought this perspective was interesting since I observed that many of my practice coaching clients told me they had problems with making buying (and other) decisions themselves, so I decided to write for you a quick guide to better buying habits. This is dedicated to those people who still have not finished holiday shopping because they cannot make a buying decision, but can be used all year long. No Fuss Buying Habits: 1) Determine what you will be buying 2) Determine must-have and must-not-have features 3) Determine maximum price you will pay 4) Make a short list of vendors 5) Decide on which vendor you will choose 6) Buy it! If you practice this method with products you purchase, oftentimes, this will generalize

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Is Direct Mail the Best Marketing Strategy for Small Business?

Wayne Kessler — Tue, 14 Apr 2015 05:13:27 +0000

Direct Mail for Small Business and Private Practice Many of my small business clients come to me wanting to take advantage of everything the digital marketing world has to offer. Oftentimes, they neglect direct mail because they think the digital medium is the only feasible alternative given the increasing number of searches for products or services online. While I agree that online marketing strategies can be very effective and should be part of the mix of marketing strategies for any small business owner, I make sure my clients understand that direct mail may be an effective way to reach their customers, and an assessment should be done to determine if direct mail is feasible for their business. The reason I recommend that small business owners and others consider direct mail, is because one cannot dispute the fact that even in a digital world, direct mail can be a very powerful medium. Think about your own experience with direct mail such as letters, postcards, inserts or brochures. Many people look forward to receiving their daily mail, and most sort through it immediately the day it is delivered. Contrast this to email promotions, or social media activity, that may or may not reach the intended recipient, and may or may not get opened or read completely. If done well; targeting the

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Do Sitemaps Help With Search Engine Optimization (SEO)?

Wayne Kessler — Tue, 14 Apr 2015 04:42:17 +0000

Sitemaps and Search Engine Optimization (SEO) One of my Search Engine Optimization (SEO) clients recently asked me if sitemaps helped with SEO. So I thought I would explain what sitemaps are, and why they important. A sitemap (or site map) is a list of pages of a website, a way of organizing a website to help visitors and search engine bots find pages on the site. The sitemap identifies the pages and the data under each section which is typically organized in a hierarchical fashion. The sitemap enables the four biggest search engines Bing, Yahoo, Ask, and Google to have uniform and updated page information. Sitemaps do not guarantee that all links on the website will be crawled, and being crawled does not guarantee the search engines will index, or process all your information. However, a sitemap is still the best way of getting the search engines to learn about your entire site. Sitemaps are not a tool for search engine optimization. They do not affect your website ranking, but they do allow the search engines to make more accurate rankings and searches of your website by providing the data that a search engine needs, in a format that makes it easy to find. To check to see if you have a functioning sitemap you can check out the sitemap

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