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    <title>Pharmaceuticals &amp; Biotechnology | Pharma &amp; Biotech Resources</title>
    <link>http://www.pharma-iq.com/</link>
    <description>Pharma IQ, a division of IQPC, is an international online community focusing on providing pharmaceutical professionals with knowledge, information and articles. We are dedicated to creating a learning environment for sharing ideas, best practices and solutions within the pharmaceutical community Through Pharma IQ, you will be able to access pharmaceutical information resources such as</description>
    <pubDate>Tue, 24 May 2011 12:07:19 GMT</pubDate>
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      <title>GCC Paediatric Healthcare Strategies</title>
      <link>http://www.pharma-iq.com/market-access/articles/gcc-paediatric-healthcare-strategies/</link>
      <description>The countries within the Gulf Cooperation Council (GCC) &amp;ndash; Oman, Kuwait, the United</description>
      <pubDate>Wed, 18 May 2011 04:00:00 GMT</pubDate>
      <author />
    </item>
    <item>
      <title>FDA to Issue Guidance on the Biosimilar Pathway by End of 2011</title>
      <link>http://www.pharma-iq.com/regulatory-legal/articles/fda-to-issue-guidance-on-the-biosimilar-pathway-by/</link>
      <description>It was only matter of time before the United States Food and Drug Administration (FDA)</description>
      <pubDate>Wed, 18 May 2011 04:00:00 GMT</pubDate>
      <author />
    </item>
    <item>
      <title>The Role of Cessation Services in Quitting Smoking and Future Directions</title>
      <link>http://www.pharma-iq.com/market-access/articles/the-role-of-cessation-services-in-quitting-smoking/</link>
      <description>With over 4000 chemicals in a single puff of a cigarette (60 of which are carcinogens)</description>
      <pubDate>Fri, 13 May 2011 04:00:00 GMT</pubDate>
      <author />
    </item>
    <item>
      <title>Strategies to Improve Global Patient Adherence</title>
      <link>http://www.pharma-iq.com/market-access/articles/strategies-to-improve-global-patient-adherence/</link>
      <description>The figures relating to patient adherence, in particularly with regard to chronic</description>
      <pubDate>Thu, 12 May 2011 04:00:00 GMT</pubDate>
      <author />
    </item>
    <item>
      <title>Creating a Blueprint for Healthcare Facility Planning, Construction, Commissioning and Management</title>
      <link>http://www.pharma-iq.com/market-access/articles/creating-a-blueprint-for-healthcare-facility-plann/</link>
      <description>South Africa&amp;#39;s healthcare industry is on the cusp of a revolution. The recently</description>
      <pubDate>Tue, 19 Apr 2011 04:00:00 GMT</pubDate>
      <author />
    </item>
    <item>
      <title>Pharmaceutical Marketing Excellence and Sales Force Effectiveness in Europe</title>
      <link>http://www.pharma-iq.com/market-access/articles/marketing-excellence-and-sales-force-effectiveness/</link>
      <description>Arguably there has never been a more important time for the pharmaceutical industry to</description>
      <pubDate>Thu, 14 Apr 2011 04:00:00 GMT</pubDate>
      <author />
    </item>
    <item>
      <title>US Holds Top Position for Pharma Expansion</title>
      <link>http://www.pharma-iq.com/market-access/articles/us-holds-top-position-for-pharma-expansion/</link>
      <description>Demand planning in challenging market conditions is difficult and, unless by extreme</description>
      <pubDate>Tue, 15 Mar 2011 04:00:00 GMT</pubDate>
      <author />
    </item>
    <item>
      <title>The Potential Benefits of HTA Centralisation</title>
      <link>http://www.pharma-iq.com/market-access/articles/the-potential-benefits-of-hta-centralisation/</link>
      <description>It is quickly becoming clear in the pharmaceutical industry that price and value are two</description>
      <pubDate>Thu, 24 Feb 2011 05:00:00 GMT</pubDate>
      <author />
    </item>
    <item>
      <title>Russia: Localisation vs. Isolation - Part Two</title>
      <link>http://www.pharma-iq.com/market-access/articles/russia-localisation-vs-isolation-part-two/</link>
      <description>Pharma2020 &amp;ndash; Towards Self-Reliance or the WTO? In late 2008, The Russian</description>
      <pubDate>Tue, 08 Feb 2011 05:00:00 GMT</pubDate>
      <author />
    </item>
    <item>
      <title>Russia: Localisation vs. Isolation - Part One</title>
      <link>http://www.pharma-iq.com/market-access/articles/russia-localisation-vs-isolation-part-one/</link>
      <description>The Rise of Russia: Not Just a BRIC Anymore Five years ago, few pharmaceutical</description>
      <pubDate>Thu, 03 Feb 2011 05:00:00 GMT</pubDate>
      <author />
    </item>
    <item>
      <title>Isn�t it Time to Embrace �Chronic Disease Management�?</title>
      <link>http://www.pharma-iq.com/market-access/articles/isn-t-it-time-to-embrace-chronic-disease-managemen/</link>
      <description>Just wanted to share with you some thoughts around &amp;#39;Chronic Disease Management&amp;#39;,</description>
      <pubDate>Tue, 01 Feb 2011 05:00:00 GMT</pubDate>
      <author />
    </item>
    <item>
      <title>Mitigating Operational Risk in Comparator Sourcing</title>
      <link>http://www.pharma-iq.com/clinical/articles/mitigating-operational-risk-in-comparator-sourcing/</link>
      <description>Comparator effectiveness studies are growing in prominence within the pharmaceutical</description>
      <pubDate>Tue, 01 Feb 2011 05:00:00 GMT</pubDate>
      <author />
    </item>
    <item>
      <title>NHS Reforms: How Do They Measure Up With Other Systems?</title>
      <link>http://www.pharma-iq.com/market-access/articles/nhs-reforms-how-do-they-measure-up-with-other-syst/</link>
      <description>UK health secretary Andrew Lansley recently announced radical reforms to the</description>
      <pubDate>Thu, 27 Jan 2011 05:00:00 GMT</pubDate>
      <author />
    </item>
    <item>
      <title>Health Technology Assessment: Developing Strategies for Understanding Value-Based Pricing</title>
      <link>http://www.pharma-iq.com/market-access/articles/health-technology-assessment-developing-strategies/</link>
      <description>Value-based pricing is one issue which divides those in the pharmaceutical industry and</description>
      <pubDate>Wed, 19 Jan 2011 05:00:00 GMT</pubDate>
      <author />
    </item>
    <item>
      <title>Renewed Realisation of Orphan Drug Market Potential</title>
      <link>http://www.pharma-iq.com/market-access/articles/renewed-realisation-of-orphan-drug-market-potentia/</link>
      <description>Orphan drugs were previously considered not worthwhile for development by pharmaceutical</description>
      <pubDate>Wed, 08 Dec 2010 05:00:00 GMT</pubDate>
      <author />
    </item>
    <item>
      <title>Disease Patterns and Demographics Affecting Asia</title>
      <link>http://www.pharma-iq.com/market-access/articles/disease-patterns-and-demographics-affecting-asia/</link>
      <description>Asia&amp;#39;s vast size, socioeconomic disparities and rapidly changing demographics</description>
      <pubDate>Fri, 03 Dec 2010 05:00:00 GMT</pubDate>
      <author />
    </item>
    <item>
      <title>It's All in the Timing: Developing Innovative Marketing Strategies for Success in Asian Markets</title>
      <link>http://www.pharma-iq.com/market-access/articles/it-s-all-in-the-timing-developing-innovative-marke/</link>
      <description>The Asian markets, and in particular the huge populations of India and China, present</description>
      <pubDate>Mon, 08 Nov 2010 05:00:00 GMT</pubDate>
      <author />
    </item>
    <item>
      <title>Health Technology Assessment Climbs Up the European Agenda due to Lack of Resources</title>
      <link>http://www.pharma-iq.com/market-access/articles/health-technology-assessment-climbs-up-the-europea/</link>
      <description>Health Technology Assessment (HTA) is climbing up the agenda in many European countries</description>
      <pubDate>Wed, 03 Nov 2010 04:00:00 GMT</pubDate>
      <author />
    </item>
    <item>
      <title>Will Pharma Ever be Able to Fully Embrace Social Media?</title>
      <link>http://www.pharma-iq.com/regulatory-legal/articles/will-pharma-ever-be-able-to-fully-embrace-social-m/</link>
      <description>Pharma stakeholders are hesitant to fully embrace social media, due to the</description>
      <pubDate>Tue, 28 Sep 2010 04:00:00 GMT</pubDate>
      <author />
    </item>
    <item>
      <title>Heavy Investment in CER will not Transform the US Healthcare System</title>
      <link>http://www.pharma-iq.com/market-access/articles/heavy-investment-in-cer-will-not-transform-the-us/</link>
      <description>The US government&amp;#39;s heavy investment in comparative effectiveness research (CER)</description>
      <pubDate>Wed, 22 Sep 2010 04:00:00 GMT</pubDate>
      <author />
    </item>
    <item>
      <title>Middle East North Africa Pharmaceutical Market - In Transition</title>
      <link>http://www.pharma-iq.com/market-access/articles/middle-east-north-africa-pharmaceutical-market-in/</link>
      <description>The Middle East and the North Africa (MENA) region constitutes just 2 per cent&amp;nbsp;of</description>
      <pubDate>Mon, 13 Sep 2010 04:00:00 GMT</pubDate>
      <author />
    </item>
    <item>
      <title>Targeting New Markets to Improve Pharma Sales Force Effectiveness</title>
      <link>http://www.pharma-iq.com/market-access/articles/targeting-new-markets-to-improve-pharma-sales-forc/</link>
      <description>Sales force effectiveness is highly important for companies within the pharmaceutical</description>
      <pubDate>Tue, 20 Jul 2010 04:00:00 GMT</pubDate>
      <author />
    </item>
    <item>
      <title>Financing Entrepreneurial Ventures</title>
      <link>http://www.pharma-iq.com/market-access/articles/financing-entrepreneurial-ventures/</link>
      <description>Alexandra Gruber&amp;nbsp;outlines the different funding opportunities for the biotech</description>
      <pubDate>Fri, 09 Jul 2010 04:00:00 GMT</pubDate>
      <author />
    </item>
    <item>
      <title>EU Price-Cut Pandemic: Managing with Discipline</title>
      <link>http://www.pharma-iq.com/market-access/articles/eu-price-cut-pandemic-managing-with-discipline/</link>
      <description>Recent weeks have revealed the immediate result of the European debt crisis: adoption of</description>
      <pubDate>Fri, 02 Jul 2010 04:00:00 GMT</pubDate>
      <author />
    </item>
    <item>
      <title>Old Commercial Values No Longer Enough</title>
      <link>http://www.pharma-iq.com/market-access/articles/old-commercial-values-no-longer-enough/</link>
      <description>As a European, I found it difficult to understand the fervour created by President</description>
      <pubDate>Tue, 01 Jun 2010 04:00:00 GMT</pubDate>
      <author>John Ferguson</author>
    </item>
    <item>
      <title>Using Lean Six Sigma to Benefit Pharmaceutical Sales and Marketing and R&amp;D</title>
      <link>http://www.pharma-iq.com/market-access/videos/using-lean-six-sigma-to-benefit-pharmaceutical-sal/</link>
      <description>David Hampton, Vice President at Rath &amp;amp; Strong Management Consultants,</description>
      <pubDate>Wed, 04 Aug 2010 04:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Laurel LaBauve Speaks about Merck Sigma</title>
      <link>http://www.pharma-iq.com/market-access/videos/laurel-labauve-speaks-about-merck-sigma/</link>
      <description>Hear how Merck achieved more sustainable process improvement results. Laurel LaBauve, VP</description>
      <pubDate>Wed, 04 Aug 2010 04:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Interview mit Eberhard L�dtke, Lundbeck GmbH</title>
      <link>http://www.pharma-iq.com/market-access/videos/interview-mit-eberhard-l-dtke-lundbeck-gmbh/</link>
      <description>Interview mit Eberhard L&amp;uuml;dtke, Lundbeck GmbH: &amp;quot;Die Pharmaindustrie wird viele</description>
      <pubDate>Mon, 05 Jul 2010 04:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Interview mit Rainer Seiler, Vertriebsleiter, ratiopharm GmbH</title>
      <link>http://www.pharma-iq.com/market-access/videos/interview-mit-rainer-seiler-vertriebsleiter-ratiop/</link>
      <description>Interview mit Rainer Seiler, Vertriebsleiter, ratiopharm GmbH:</description>
      <pubDate>Mon, 05 Jul 2010 04:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Interview mit Matthias Pfannkuche, Manager Gesundheits�konomie, Boehringer Ingelheim Pharma GmbH &amp; Co. KG</title>
      <link>http://www.pharma-iq.com/market-access/videos/interview-mit-matthias-pfannkuche-manager-gesundhe/</link>
      <description>Interview mit Matthias Pfannkuche, Manager Gesundheits&amp;ouml;konomie, Boehringer</description>
      <pubDate>Mon, 05 Jul 2010 04:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Effektives KOL Management - Ein erfolgreiches Zusammenspiel zwischen Medizin, Marketing &amp; Sales</title>
      <link>http://www.pharma-iq.com/market-access/videos/effektives-kol-management-ein-erfolgreiches-zusamm/</link>
      <description>Find out more about effective KOL managment from Pfizer.</description>
      <pubDate>Wed, 30 Jun 2010 04:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Identifizierung von Key Opinion Leaders und M�glichkeiten der Kooperation</title>
      <link>http://www.pharma-iq.com/market-access/videos/identifizierung-von-key-opinion-leaders-und-m-glic/</link>
      <description>KOL Management Identifizierung von KOLs Ziele, Herausforderungen, methodische</description>
      <pubDate>Wed, 30 Jun 2010 04:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Recent Developments in Optimised Forecast Accuracy, Sales and Operations Planning at Merck Serono</title>
      <link>http://www.pharma-iq.com/logistics/videos/recent-developments-in-optimised-forecast-accuracy/</link>
      <description>How to better integrate New Product Introduction into S&amp;amp;OP process? How to improve</description>
      <pubDate>Fri, 18 Jun 2010 04:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Outlining Recent Litigation Practices within the US Judicial Courts</title>
      <link>http://www.pharma-iq.com/market-access/podcasts/top-tips-for-preparing-health-technology-submissio/</link>
      <description>&amp;bull; The US judicial courts view on developing trends concerning pharmaceutical patent</description>
      <pubDate>Thu, 11 Mar 2010 05:00:00 GMT</pubDate>
    </item>
    <item>
      <title>The Dynamic Market: The Most Important Market Segment for Your Brand</title>
      <link>http://www.pharma-iq.com/market-access/white-papers/the-dynamic-market-the-most-important-market-segme/</link>
      <description>The following interviews are part of a Five-Part Series on Marketing Excellence, which</description>
      <pubDate>Fri, 03 Sep 2010 04:00:00 GMT</pubDate>
    </item>
    <item>
      <title>EU Accession Reference Pricing</title>
      <link>http://www.pharma-iq.com/market-access/white-papers/eu-accession-reference-pricing/</link>
      <description>International reference pricing has grown from an evolving cost-containment philosophy</description>
      <pubDate>Tue, 28 Sep 2010 04:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Marketing Globally, Locally and Regionally in a Regulatory Environment</title>
      <link>http://www.pharma-iq.com/market-access/white-papers/marketing-globally-locally-and-regionally-in-a-reg/</link>
      <description>Pharma marketers now face the challenge of communicating consistently, globally and</description>
      <pubDate>Mon, 18 Oct 2010 04:00:00 GMT</pubDate>
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