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	<title>Processed Identity. Creative Process of Logo &amp; Brand Identity Design</title>
	
	<link>http://www.processedidentity.com</link>
	<description>Creative Process of Logo and Brand Identity Design</description>
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		<title>Creative Process Study 20</title>
		<link>http://www.processedidentity.com/study/creative-process-study-20-edenspiekermann/</link>
		<comments>http://www.processedidentity.com/study/creative-process-study-20-edenspiekermann/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 14:45:18 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Studies]]></category>
		<category><![CDATA[brand design]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[creative process]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://www.processedidentity.com/?p=2064</guid>
		<description><![CDATA[Utrecht City Theatre is a leading theatre in Utrecht and the central Netherlands. It is a place where artistic quality, cultural and community engagement, passion, adventure and skill come together. As a visitor, you want to be surprised, touched, made to laugh, or inspired to think. As a performer, you want to achieve that with the audience. Excitement, emotion and reflection are what drove our development of a custom typeface and logo. The theatre wants to appeal to a wide-ranging audience: visitors, performers and employees.
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Creative Process Study 19</title>
		<link>http://www.processedidentity.com/study/creative-process-study-19-pierini-partners/</link>
		<comments>http://www.processedidentity.com/study/creative-process-study-19-pierini-partners/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 16:08:06 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Studies]]></category>
		<category><![CDATA[brand design]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[creative process]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">http://www.processedidentity.com/?p=1989</guid>
		<description><![CDATA[Pierini Partners had to update the image of Kamenitza, “The Bulgarian beer brand”. The new design process started with a preliminary study of the situation, to proceed later to a designing stage. The Studio decided to generate a much more personal, attractive and memorable identity. By updating the shield, magnifying the lion, giving the logotype the value it deserves, among  other changes, Adrian Pierini managed to achieve this goal.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Creative Process Study 18</title>
		<link>http://www.processedidentity.com/study/creative-process-study-18-foreign-policy-design-group/</link>
		<comments>http://www.processedidentity.com/study/creative-process-study-18-foreign-policy-design-group/#comments</comments>
		<pubDate>Mon, 09 May 2011 15:25:26 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Studies]]></category>
		<category><![CDATA[brand design]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[creative process]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">http://www.processedidentity.com/?p=1917</guid>
		<description><![CDATA[Brief and Vision wanderlust is a design boutique hotel by Singaporean hotelier Loh Lik Peng. This hotel targets travelers who not just understand &#38; appreciate design but are curious and interested in engaging &#38; immersing in new experience. Each floor is designed by a different designer who was given free creative reign to design the [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Are we allowed to be creative?</title>
		<link>http://www.processedidentity.com/article/are-we-allowed-to-be-creative/</link>
		<comments>http://www.processedidentity.com/article/are-we-allowed-to-be-creative/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 14:30:44 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Articles]]></category>
		<category><![CDATA[creative process]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[design kompany]]></category>

		<guid isPermaLink="false">http://www.processedidentity.com/?p=1896</guid>
		<description><![CDATA[Picture it.

The seed of an idea parks in your head. And won’t dislodge.

The more you talk about it, the more it spools from vague to shapely. But it’s still elusive.

As you attempt to articulate, you know your speech is warbled. That doesn’t stop you.

People look at you like you have three heads. No matter. You continue your soliloquy.

Every. Chance. You. Get.

And then, one minute, you float from scattered to perfect clarity.

You’ve bubbled over.

Every molecule in your body shakes with new knowledge: it’s time.

Pick up the pencil. Flesh a first, clean line.

Welcome to the creative process.]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>One Year of Processed Identity (Time for Change)</title>
		<link>http://www.processedidentity.com/article/one-year-of-processed-identity-time-for-change/</link>
		<comments>http://www.processedidentity.com/article/one-year-of-processed-identity-time-for-change/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 21:30:01 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Articles]]></category>
		<category><![CDATA[brand design]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[creative process]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://www.processedidentity.com/?p=1880</guid>
		<description><![CDATA[Processed Identity is a highlight of the past year for me. I love running the site, meeting contributors and being involved in the discussions around the creative process of logo and brand design. A year was also long enough to know I needed to make some changes. Goodbye GoDaddy Things have never been great with [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How does your design process differ when you work on your personal projects?</title>
		<link>http://www.processedidentity.com/discussion/how-does-your-design-process-differ-when-you-work-on-your-personal-projects/</link>
		<comments>http://www.processedidentity.com/discussion/how-does-your-design-process-differ-when-you-work-on-your-personal-projects/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 15:38:32 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Discussions]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://www.processedidentity.com/?p=1468</guid>
		<description><![CDATA[Gary Wiese: My process differs slightly on personal projects—but not too much. I think it boils down to a matter of mindset. On personal projects, the objective isn’t to solve a particular problem, sell a product, or make someone take action. It’s more about executing a personal thought or emotion, and the results don’t necessarily [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Creative Process Study 17</title>
		<link>http://www.processedidentity.com/study/creative-process-study-17-phony-lawn/</link>
		<comments>http://www.processedidentity.com/study/creative-process-study-17-phony-lawn/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 15:19:11 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Studies]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://www.processedidentity.com/?p=1448</guid>
		<description><![CDATA[Boulder Soup Works (BSW) is a small-batch soup producer from Colorado. They were founded on the idea that great soup, just the way our moms and grandmothers made it, should be accessible. Most other soups are sold in aluminum cans and are high in preservatives, fat, sodium, and other unhealthy ingredients. Additionally, the production process [...]]]></description>
		<wfw:commentRss>http://www.processedidentity.com/study/creative-process-study-17-phony-lawn/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Finding Craft in the Process</title>
		<link>http://www.processedidentity.com/article/finding-craft-in-the-process/</link>
		<comments>http://www.processedidentity.com/article/finding-craft-in-the-process/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 14:54:45 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Articles]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://www.processedidentity.com/?p=1429</guid>
		<description><![CDATA[In her brilliant and wide-ranging article about systems thinking in the 2010 CA design annual, DK Holland writes: “In reality, effective graphic design is both a craft and a discipline requiring concentrated strategic thinking.” She describes it as both an artistic commodity and intellectual pursuit. Professional discourse over the years has oscillated between these two [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Thoughts From the Future of Design: Chicago Portfolio School</title>
		<link>http://www.processedidentity.com/article/chicago-portfolio-school/</link>
		<comments>http://www.processedidentity.com/article/chicago-portfolio-school/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 02:05:40 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Articles]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://www.processedidentity.com/?p=1313</guid>
		<description><![CDATA[The established designers of today will eventually give way to fresh talent. What are the thoughts these young designers have about graphic design and the challenges and changes we face? Will they reshape the way design is approached and valued? In what I hope will be a series of interviews, the students of Advanced Logo [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creative Process Study 16</title>
		<link>http://www.processedidentity.com/study/creative-process-study-16-dion-star/</link>
		<comments>http://www.processedidentity.com/study/creative-process-study-16-dion-star/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 02:05:29 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Studies]]></category>
		<category><![CDATA[brand design]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[creative process]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">http://www.processedidentity.com/?p=1346</guid>
		<description><![CDATA[Background: I am an independent Designer, Art Director &#38; p/t University Lecturer at University College Falmouth. Dott Cornwall is part of a program of events developed by the Design Council, driving design-led solutions to economic and social challenges throughout the UK. The Design Council, Cornwall Council, University College Falmouth and Technology Strategy Board have partnered [...]]]></description>
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		<slash:comments>1</slash:comments>
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