Optimal Product Management and Product Marketing ™

Product Management Rule 8: Market Research Must Be Actionable

Brian Lawley — Tue, 21 May 2013 17:50:14 +0000

Product Management rule #8 from the best-selling book, 42 Rules of Product Management, was written by Luke Hohman, Founder and CEO, The Innovation Games® Company “Good market research answers one or more questions that help you understand your customers . . . in such a way that you can take confident action towards your goals.” [...]

Product Marketing Rule 7: Business Research is About Decisions, Not Questions

Brian Lawley — Thu, 16 May 2013 17:34:32 +0000

Product Marketing rule #7 from the best-selling book, 42 Rules of Product Marketing, was written by Al Scharer, Filigree Consulting “Define the decisions that you need to make, then define the research tools you will use to make the decisions.” From a product marketing perspective, research is about decisions. Research is a systematic approach to [...]

Product Management Rule 7: There Is a Fine Line between Knowing It All and Being a Know-It-All

Brian Lawley — Thu, 09 May 2013 17:28:17 +0000

Product Management rule #7 from the best-selling book, 42 Rules of Product Management, was written by Alyssa Dver, CEO, Mint Green Marketing “Refrain from being the know-it-all—instead be someone that all know they can follow, learn from, and ultimately trust to lead the product toward success.” We become product managers for a variety of reasons, [...]

Product Marketing Rule 6: Work Effectively with Analysts

Brian Lawley — Tue, 30 Apr 2013 23:14:22 +0000

Product Marketing rule #6 from the best-selling book, 42 Rules of Product Marketing, was written by John Armstrong, Consultant, previously Director of Product Marketing at Guidance Software “The ability to work and communicate effectively with industry analysts can make a significant difference in the analyst’s perception of your product or service.” If you are recognized by your [...]

Product Management Rule 6: Product Management Is Inherently Political

Brian Lawley — Tue, 23 Apr 2013 22:58:01 +0000

Product Management rule #6 from the best-selling book, 42 Rules of Product Management, was written by Rich Mironov, Author, The Art of Product Management Product managers tend to have very rational, process-driven views of the world. We’d like to believe that our various stakeholders are thoughtful, unemotional, and willing to compromise and put the company’s [...]