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	<title>SirenMarketing</title>
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	<link>http://sirenmarketing.ca</link>
	<description>Product Marketing Consulting</description>
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		<title>Agile Marketing. Friend or Foe?</title>
		<link>http://sirenmarketing.ca/agile-marketing-friend-or-foe/</link>
		<comments>http://sirenmarketing.ca/agile-marketing-friend-or-foe/#respond</comments>
		<pubDate>Tue, 26 Jul 2016 12:00:53 +0000</pubDate>
		<dc:creator><![CDATA[Nikki]]></dc:creator>
				<category><![CDATA[Planning]]></category>
		<category><![CDATA[Product Marketing]]></category>

		<guid isPermaLink="false">http://sirenmarketing.ca/?p=508</guid>
		<description><![CDATA[While Agile has roots in software development, the Agile methodology has found relevance in other business areas - none more so than marketing. What is Agile Marketing and is it right for your organization?]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Product Marketing Identity Crisis</title>
		<link>http://sirenmarketing.ca/the-product-marketing-identity-crisis/</link>
		<comments>http://sirenmarketing.ca/the-product-marketing-identity-crisis/#respond</comments>
		<pubDate>Fri, 13 May 2016 18:45:03 +0000</pubDate>
		<dc:creator><![CDATA[Nikki]]></dc:creator>
				<category><![CDATA[Product Marketing]]></category>

		<guid isPermaLink="false">http://sirenmarketing.ca/?p=445</guid>
		<description><![CDATA[A couple of weeks ago I attended a one-day product marketing conference put on by The Product Marketing Community here in Toronto. This is a first time event here and it was awesome to see close to 200 product marketers in one room. Many folks in and around product marketing got up to talk about the value [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We need to FIX MARKETING!</title>
		<link>http://sirenmarketing.ca/we-need-to-fix-marketing/</link>
		<comments>http://sirenmarketing.ca/we-need-to-fix-marketing/#respond</comments>
		<pubDate>Wed, 23 Mar 2016 02:31:20 +0000</pubDate>
		<dc:creator><![CDATA[Nikki]]></dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Product Marketing]]></category>
		<category><![CDATA[Blogs]]></category>

		<guid isPermaLink="false">http://sirenmarketing.ca/?p=431</guid>
		<description><![CDATA[Over the past three-ish years, I’ve spent my time as VP, Marketing for a few different B2B technology companies. They have all been very different from the product/technology and markets but they had one thing in common: "FIX MARKETING!"]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Avoid the Pre Sales Trap</title>
		<link>http://sirenmarketing.ca/avoidthepresalestrap/</link>
		<comments>http://sirenmarketing.ca/avoidthepresalestrap/#respond</comments>
		<pubDate>Tue, 18 Dec 2012 15:42:10 +0000</pubDate>
		<dc:creator><![CDATA[Nikki]]></dc:creator>
				<category><![CDATA[Product Marketing]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://sirenmarketing.ca/?p=391</guid>
		<description><![CDATA[One of the biggest traps product marketers can fall into is becoming what I call a "Pre-Sales on Steroids". Here are three tips to help you maintain your balance between product marketing and sales support]]></description>
		<wfw:commentRss>http://sirenmarketing.ca/avoidthepresalestrap/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Winds of Change</title>
		<link>http://sirenmarketing.ca/the-winds-of-change/</link>
		<comments>http://sirenmarketing.ca/the-winds-of-change/#respond</comments>
		<pubDate>Sat, 08 Dec 2012 18:17:43 +0000</pubDate>
		<dc:creator><![CDATA[Nikki]]></dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Blogs]]></category>

		<guid isPermaLink="false">http://sirenmarketing.ca/?p=385</guid>
		<description><![CDATA[I can't believe that Siren has been going for over three years.  It's been a great ride but time is bringing the winds of change.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are You Making These 7 Mistakes with Your About Page</title>
		<link>http://sirenmarketing.ca/are-you-making-these-7-mistakes-with-your-about-page/</link>
		<comments>http://sirenmarketing.ca/are-you-making-these-7-mistakes-with-your-about-page/#respond</comments>
		<pubDate>Tue, 21 Feb 2012 18:27:39 +0000</pubDate>
		<dc:creator><![CDATA[Nikki]]></dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://sirenmarketing.ca/?p=373</guid>
		<description><![CDATA[I'm a big fan of copyblogger. Although their target is bloggers, many of their articles resonate for any number of business that are trying to establish a well-defined online presence. They do a great job of not only identifying problems or mistakes but also giving practical advice on how to get through it all. I read this article last week by Sonia Simone over at copyblogger and it really stuck with me so I'm sharing here.  Enjoy.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If you ignore them, they won&#8217;t go away: 5 tips for getting your competitive research program going.</title>
		<link>http://sirenmarketing.ca/if-you-ignore-them-they-wont-go-away-5-tips-for-getting-your-competitive-research-program-going/</link>
		<comments>http://sirenmarketing.ca/if-you-ignore-them-they-wont-go-away-5-tips-for-getting-your-competitive-research-program-going/#respond</comments>
		<pubDate>Tue, 07 Feb 2012 17:05:17 +0000</pubDate>
		<dc:creator><![CDATA[Nikki]]></dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Product Marketing]]></category>
		<category><![CDATA[Competition]]></category>

		<guid isPermaLink="false">http://sirenmarketing.ca/?p=364</guid>
		<description><![CDATA[Whether you are a market leader and innovator or you just have your head in the sand, competitors are lurking in every corner. Ignoring them will not make them go away.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>No competition?  Better get your gloves on&#8230;</title>
		<link>http://sirenmarketing.ca/355/</link>
		<comments>http://sirenmarketing.ca/355/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 15:11:38 +0000</pubDate>
		<dc:creator><![CDATA[Nikki]]></dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Product Marketing]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Product Management]]></category>

		<guid isPermaLink="false">http://sirenmarketing.ca/?p=355</guid>
		<description><![CDATA[Is competition striking "like a cobra in the darkness"? Or are you still in denial and don't think you have competition? Sorry to burst your bubble but competition comes from all sorts of places and if you aren't on top of it, it's hurting your business more than you know.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>My name is Nikki and I am a Kiva investor</title>
		<link>http://sirenmarketing.ca/my-name-is-nikki-and-i-am-a-kiva-investor/</link>
		<comments>http://sirenmarketing.ca/my-name-is-nikki-and-i-am-a-kiva-investor/#respond</comments>
		<pubDate>Tue, 10 Jan 2012 14:56:26 +0000</pubDate>
		<dc:creator><![CDATA[Nikki]]></dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://sirenmarketing.ca/?p=328</guid>
		<description><![CDATA[It's the start of another new year.  As I contemplate the investment I make into my business, I also turn my thoughts to making investments to change the world.  A lofty goal?  Perhaps.  But Kiva is helping me and thousands of other people do just that.]]></description>
		<wfw:commentRss>http://sirenmarketing.ca/my-name-is-nikki-and-i-am-a-kiva-investor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2011: The Good, the Bad and the Ugly</title>
		<link>http://sirenmarketing.ca/2011-the-good-the-bad-and-the-ugly/</link>
		<comments>http://sirenmarketing.ca/2011-the-good-the-bad-and-the-ugly/#respond</comments>
		<pubDate>Tue, 20 Dec 2011 15:13:26 +0000</pubDate>
		<dc:creator><![CDATA[Nikki]]></dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Product Marketing]]></category>

		<guid isPermaLink="false">http://sirenmarketing.ca/?p=310</guid>
		<description><![CDATA[Coming up to the end of 2011 and that means it's time for lists! As a list lover, I put together my own, short list of the Good, Bad and Ugly in marketing and general business in 2011.]]></description>
		<wfw:commentRss>http://sirenmarketing.ca/2011-the-good-the-bad-and-the-ugly/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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