Under his leadership, the company scaled its customer base at a remarkable rate while decreasing the cost of customer acquisitions.  Known as the $400 Million dollar marketer, Pitts grew the company to over 2 million paying customers in four years.

Before Draftkings tony spent over seven years in the digital ad tech world overseeing the successful completion of thousands of advertising campaigns that spanned multiple industries while finding actionable ways to use his theoretical understanding on how to increase company yield through advertising.

Tony’s slightly unconventional path began with a Bachelor’s degree in Economics from Carnegie Mellon which eventually led him to complete a Master’s in Political Science at the University of Rochester.

In this incredible podcast hosted by Jeff Greenfield, Pitts talks about his background, job history and what it takes to build from scratch a custom measurement and attribution platform.

Listen below or stream on Apple Podcasts or Spotify.

The post DraftKings Former VP Talks Attribution & Native Marketing appeared first on Product Placement & Advertising News.

“When an everyday-spend retailer is looking for a trusted partner to manage the distribution of their valuable shopper data, they think of Inmar first,” said David Mounts, Chairman and CEO of Inmar. “We are thrilled to announce the acquisition of ownerIQ to our continuously growing technology stack. This news is about much more than just the acquisition. It marks another key milestone in the growth and momentum of Inmar’s recently launched Innovator Ecosystem and fits perfectly into our broader tech strategy and vision. The ownerIQ division of Inmar will expand the services and solutions Inmar provides for retailers and brands looking for the control and security needed to activate purchase data for media, build sales attribution capabilities, and access to second-party data within the retail ecosystem unlike any other in the market.”

Retail media is one of the fastest growing categories within digital advertising, reaching between $15-$25B in 2019, with retailers and grocers launching media programming powered by their highly valuable 1st party customer data. With the acquisition of ownerIQ, retailer partners will have access to the industry’s richest set of data and promotions management tools to service and support these new retail ad businesses at scale. Simultaneously, Inmar plans to continue to grow and foster ownerIQ’s second-party data marketplace, which is the largest environment of transparent retail shopping and purchasing data.

“Since our inception, ownerIQ’s mission has always been to provide retailers and brands with a best-in-class technology and service solution to support the first and second-party data strategies that are critical to their marketing agenda,” said Jay Habegger, CEO at ownerIQ. “Today, thousands of customers use our CoEx platform to power their media network, data monetization program, ecommerce & in-store sales attribution and second-party data sharing. Now as a part of the Inmar family we have access to the resources of an incredible organization and a built-in network of retail partners that will allow us to continue our mission and set up Inmar as the leading provider in each of these categories.”

OwnerIQ was advised by JEGI on this transaction.

The post Inmar Grabs Boston’s Data Exchange OwnerIQ appeared first on Product Placement & Advertising News.

The MMA has also created a multi-touch advertising attribution ‘Journey Map‘, the results of a three-year-old Marketing Attribution Think Tank initiative, backed by more than two dozen large marketers, including Samsung, Procter & Gamble Co., Unilever, L’Oreal, Chipotle and Bank of America.

Defined as the process of measuring the value of each consumer touch point on the consumer journey to purchase in order to evaluate return on marketing spend, multi-touch attribution is (according to MediaPost) ‘the elusive Holy Grail for understanding your return on media investments’.

MTA sounds like a dream for a data-driven marketer, but the lack of standards appears to have left more than two-thirds of the marketing community waiting on the sidelines.

Wait no more
The industry is just now putting standards in place that will make multi-touch attribution more transparent and explicit.

And, according MediaPost, while you still won’t necessarily be able to peek under the hoods of proprietary systems, an accountable third-party will be doing that for you, industry ratings watchdog, the Media Rating Council.

The move will likely instill new confidence among big marketers in the science of multi-touch attribution.

The post Attribution Used By Less Than One Third of Marketers, says Mobile Marketing Association appeared first on Product Placement & Advertising News.

Founded in 2009, dataxu provides marketers with an automated bidding and self-serve software solution to manage ad campaigns programmatically across digital platforms. dataxu utilizes advanced TV and OTT media planning tools, a proprietary device graph, and data science to help marketers optimize for business outcomes across TV, OTT, desktop and mobile.

The acquisition of dataxu’s platform will complement Roku’s industry-leading OTT advertising platform and enable Roku to provide marketers a single, data-driven software solution to plan, buy, and optimize their ad spend across TV and OTT providers. dataxu brings an experienced team – including strong talent in software engineering, data science and analytics – to work with new and existing marketers on Roku’s proven advertising platform.

Advertisers today spend more than $70 billion dollars on traditional TV. According to Magna Global, OTT accounts for 29 percent of TV viewing but so far has only captured three percent of TV ad budgets. As viewers continue to migrate to streaming, automated media buying solutions are expected to unlock more advertising investment into OTT.

“TV advertising is shifting toward OTT and a data-driven model focused on business outcomes for brands,” said Anthony Wood, chief executive officer at Roku. “The acquisition of dataxu will accelerate our ad platform while also helping our content partners monetize their inventory even more effectively.”

Under the terms of the agreement, Roku is purchasing dataxu for aggregate consideration of $150 million in cash and shares of Roku Class A Common Stock. The acquisition agreement has been approved by each company’s board of directors and is anticipated to close in the fourth quarter of 2019, subject to customary closing conditions, including regulatory approvals. Roku will discuss the acquisition on its upcoming third quarter financial results conference call.

The post DataXu Moves To Roku appeared first on Product Placement & Advertising News.

Bannersnack, an all-in-one design platform, spent $7,444 on five months of advertising campaigns (from March 1st up to July 31st) on Verizon Media Native and realized over 25m with an average cost-per-click (CPC) which did not exceed $1.

When compared to typical CPC cost on Google Ads and Bing, less than $1 per click is good news for PPC specialists looking to lower their costs.

The case study derived from the collected data showed that investing in advertising on this particular platform could be a great alternative if you’re interested in low CPC and boosting your brand awareness using smaller budgets than on its competitor platforms such as Bing or Google Ads.

Verizon Media Native (formerly known as Oath Native and Search) is a marketplace that offers native advertising; what makes native ads special is the fact that they feel as if they’re part of the user experience, which can boost engagement.

The goal of this case study performed by Bannersnack was to see what kind of results they could harvest after using this advertising platform, pinpoint its strong and weak aspects and overall determine whether it’s worth the time and money.

The campaigns were created with the purpose of bringing more traffic to the Bannersnack website. When it comes to the target audiences, you have the same options you can find on other advertising platforms, but Verizon Media Native comes with something extra, which is the option to use Partner Data (meaning additional audiences are provided by external data partners).

However, the case study also showed that the budget spent on retargeting campaigns had the best results and that mobile campaigns brought the best CTR, while the video ads performed poorly, with a high CPC, and geographical targeting proved to be less accurate than expected.

The post Verizon Native Works For Bannersnack appeared first on Product Placement & Advertising News.

The Verizon Native offering is not available in the United States.

According to research from Adyoulike’, the US will lead the global native advertising markets by 2025, increasing from $29.56bn in 2020, to $139.5bn in 2025. The UK, Germany, and France will help Western Europe grow to be worth an estimated $92.37bn by 2025.

In Europe, the UK will be the largest native advertising market, expecting a growth from $5.81bn in 2020 to $27.42bn by 2025. Germany will climb from $4.43bn to $20.90bn by 2025, followed by France, which will increase from $2.03bn in 2020 to $9.58bn by 2025.

Specifically, Adyoulike predicts advertising spend on native display, or infeed native, will consistently increase until 2025. Advertisers are going to spare no expense when it comes to programmatic native ads and the potential use of outstream native video advertising formats.

Release details from Verizon below:

At Verizon Media, we are deeply focused on delivering trusted content, connections and commerce to people around the world. Today, we accelerate this business strategy by exclusively offering premium native programmatic advertising opportunities built for brand safety in Apple News and Stocks across iPhone, iPad and Mac in Australia, Canada and the U.K.

Apple News is a highly-personalized, curated news experience that shares our commitment to providing quality stories from trusted outlets to large audiences. We believe that such content experiences provide meaningful consumer engagement opportunities for brands with relevant, engaging advertising.

This news builds on a strong year of native advertising growth for Verizon Media, where we’ve seen our diverse native formats drive 11x the average engagement of a traditional banner ad.¹ We’ve quickly become a thriving native marketplace for scalable and exclusive premium supply, and are excited to expand our premium content experiences to millions of readers through Apple News and Stocks in Australia, Canada and the U.K. 

The future of premium media will be powered by trust.

The post Verizon Goes Native For Apple News appeared first on Product Placement & Advertising News.

1) Smart Use of Data
CMO Chris Brandt came from Pepsi/Taco Bell/Outback, so he knows data can be your friend (if used properly).

In his case, the menu PR push is strategically aligned with ‘January’ Diet Season and their new ‘lifestyle’ bowls are geared towards consumers following keto, Whole30, paleo and any protein-heavy diet.

All of a sudden, Chipotle Mexican Grill is a competitor with every diet brand, such as WW (formerly Weight Watchers), Nutrisystem, Inc. and every meal prep service!

2) Compelling Creative / Visual Content
All digital creative is aligned with the diet (Keto/Whole30, etc.) messaging.

In particular, the Guacamole creative is spot on & includes the recipe.

Our team is very impressed & looking forward to seeing what Chris and the rest of his marketing team have planned for Q2!

The post Does Chipotle Deserve A 2nd Chance? appeared first on Product Placement & Advertising News.

Generally speaking, R rated movies don’t shatter these records because it limits the amount of viewers. Especially with superhero movies where mostly families go to see them. This meant no kids, and that can usually be seen by box office numbers. Fortunately, Deadpool proved that wrong by grossing over $150 million dollars and becoming the highest grossing movie of 2016 so far.

A little backstory for those who aren’t familiar.

The titular character Deadpool, is a mutant with the ability to regenerate body parts and heal himself. He discovered his abilities while being put through extensive tests that left him horribly disfigured and mentally unstable. By not being able to go back to his normal life, he took up the “career” as a mercenary.  Deadpool isn’t one of the good guys, but he’s not necessarily bad either. He plays by his own rules and his own demented ways. Unlike most superheroes who believe killing is wrong, this character takes killing people as lightheartedly as a child playing with his friends. The comic book also parodies modern pop culture.

The film was put off for a few years (which doesn’t necessarily help with making money) with the hard R rating, and putting the release date on Valentines Day Weekend this was expected to be a solid box office blunder.

It wasn’t.

One of the reasons this film was so successful was the advertising of the movie. Deadpool has another secret power. The awareness of being in a comic book. He often breaks the fourth wall.

This allowed advertising to go nuts. The creative teams constantly finding ways to “think outside the box”. One of the best examples of advertising was this:

Countless men across the country showed their girlfriends this ad (they knew what this movie was about). The girlfriends, wholeheartedly excited that their boyfriends actually wanted to see a romantic movie (starring Ryan Reynolds, no less), eagerly bought tickets. Boy, were they duped.

But thats the fun of having a good creative and this was what drove people to see it. By having a solid creative, the movie was able to shatter the speculations and beat the odds. This obviously doesn’t go for every movie, but because of the character, they were able to think more creatively than generic.

Like Deadpool, sometimes it pays to be a little crazy.

The post Deadpool = The Highest Grossing Film of 2016 from Advertising appeared first on Product Placement & Advertising News.

Within this time, Trump has said some outlandish things, and of course the media ate it up. This was great for his campaign. Every night, you  turn on the news and see him. The benefit of this was that he didn’t have to pay for any advertising. Recently, though, he has since put out advertisements for his campaign and they certainly reach his targeted demographic.

The question arrises when you start to look at the long haul for Mr. Trump. Is he just sticking to the same formula and same topics throughout this campaign? Is going to bring fresh and new points to the table? How long is his idea going to stay stable?

Like many companies, having new and updated advertisements are what matters when creating an effective message to the public. If Trump continues to have this one track view, he will only have the devoted followers to help him along in this campaign. Until then, he’s on top, but for how long?

The post Trumps Stance = Not Updating His Creative appeared first on Product Placement & Advertising News.

“Oh, my new Sony phone is ringing,” says the pop star. The line, which appears at the start of the video, shows Lavigne pulling out her Xperia from a water-filled vase—which also highlighted the phone’s water-proof feature. Then she says, “It’s water resistant, don’t you know? Well, how much more obvious can I make it?”

The line immediately prompted critics to think that this was an obvious product placement arrangement.

Reports later confirmed that Sony paid for the Xperia product placement. Still, it won’t stop some audiences from cringing upon seeing the integration, thinking “Is this a music video or an advertisement?”

Source: CNET

The post Avril Lavigne shares the screen with the Sony Xperia in her latest music video appeared first on Product Placement & Advertising News.