Proedice http://www.emarketing.proedice.com Digital Marketing / Multichannel Marketing Services Wed, 03 May 2017 07:59:47 +0000 en-US hourly 1 https://wordpress.org/?v=5.6.13 https://i2.wp.com/www.emarketing.proedice.com/wp-content/uploads/2017/05/cropped-Proedice-Site-Icon.png?fit=32%2C32 Proedice http://www.emarketing.proedice.com 32 32 Understanding Your Customers Online http://www.emarketing.proedice.com/blog/understanding-your-customers-online/ Fri, 21 Jun 2013 20:00:33 +0000 http://emarketing.proedice.com/blog/?p=515 All your business undertakings should start with the customer in mind. Digital marketing is no exception. Your digital strategies, tactics, designs, campaigns and promotions should be informed by the understanding of your customers needs, behaviors and preferences. Summarily understanding your customers online will help you to meet their needs and their expectation gain their trust […]

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]]> Understanding Digital Marketing Challenges http://www.emarketing.proedice.com/blog/understanding-digital-marketing-challenges/ Thu, 20 Jun 2013 10:24:01 +0000 http://emarketing.proedice.com/blog/?p=507 Adoption of internet and mobile by customers and competitors alike make understanding digital marketing and its challenges so essential. Digital marketing challenges include the difficulties of selecting the right strategic direction surviving on an increasingly competitive local and global environment For digital marketing to be effective for your organization, you need to: Adequately model your […]

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]]> What Is Search Engine Marketing? http://www.emarketing.proedice.com/blog/what-is-search-engine-marketing/ Wed, 19 Jun 2013 07:19:01 +0000 http://emarketing.proedice.com/blog/?p=501 Search engine marketing (SEM) is marketing that is all about making an organization’s online property (it can be a website or campaign micro site) visible when target users are searching on search engines. It is said that search engine marketing is arguably the most important digital marketing channel for customer acquisition. Being visible in the search engine […]

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]]> Still Having Doubts About Digital? http://www.emarketing.proedice.com/blog/still-having-doubts-about-digital/ Tue, 18 Jun 2013 10:58:56 +0000 http://emarketing.proedice.com/blog/?p=497 This might help… According to a report “The Digital Manifesto: How Companies and Countries Can Win in the Digital Economy”, The Boston Consulting Group (BCG) stated that there will be a dramatic increase in the number of internet users around the globe – 1.9 billion users in 2010 to a projected 3 billion users in […]

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]]> Social Media Defined http://www.emarketing.proedice.com/blog/social-media-defined/ Mon, 17 Jun 2013 09:50:39 +0000 http://emarketing.proedice.com/blog/?p=489 What would you have social media defined as? Social is defined as: Pertaining to, devoted to, or characterized by friendly companionship or relations Living or disposed to live in companionship with others in a community rather than in isolation: People are social beings Relating to or designed for activities in which people meet others for […]

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]]> So What Is Opt-In Email Marketing? http://www.emarketing.proedice.com/blog/so-what-is-opt-in-email-marketing/ Fri, 14 Jun 2013 10:02:03 +0000 http://emarketing.proedice.com/blog/?p=485 Opt-in email marketing is email marketing done with the permission of the email recipient. The recipient has granted the marketer permission to send email communication to him/her by knowingly agreeing (opting in) to receive such email communications. Opt-in email marketing is highly based on the concept of permission marketing, a concept introduced by Seth Godin in his […]

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]]> Making a Website – Skills for Effective Website Design http://www.emarketing.proedice.com/blog/making-a-website-skills-for-effective-website-design/ Thu, 13 Jun 2013 10:59:21 +0000 http://emarketing.proedice.com/blog/?p=479 Making a website (new one) or redesigning an existing site requires understanding your digital customers, what they might want from your site and a range of other skills to ensure its effectiveness in bringing you good returns on your investment. Your organization’s website is arguably your corporate headquarters online and your most important customer communications channel. […]

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]]> 5 E-Business Risk Categories That You Need to Manage http://www.emarketing.proedice.com/blog/5-e-business-risk-categories-that-you-need-to-manage/ Wed, 12 Jun 2013 04:13:18 +0000 http://emarketing.proedice.com/blog/?p=473 With the great opportunities and benefits the internet provides for organizations come a number of risks of adoption for business. Identifying, analyzing and responding to these e-business risks are in your best interest if you are to achieve your objectives of adopting the internet in supporting business processes. In her book “Information Technology Project Management”, […]

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]]> How to Optimize Your Website to Increase Search Engine Rankings http://www.emarketing.proedice.com/blog/how-to-optimize-your-website-to-increase-search-engine-rankings/ Sun, 21 Apr 2013 18:24:45 +0000 http://emarketing.proedice.com/blog/?p=420 Here is how to optimize your website to increase search engine rankings. An infographic from Fuzz One provides much insight into what it entails to increase search engine rankings. The infographic, “The New Face of SEO”, compared what used to work in the past and what is recommended presently for both on-site and off-side optimization, […]

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]]> Are You a Modern Marketer? http://www.emarketing.proedice.com/blog/are-you-a-modern-marketer/ Fri, 19 Apr 2013 01:58:51 +0000 http://emarketing.proedice.com/blog/?p=402 A new report from Eloque, based on research findings, provide insight into what today’s marketers are doing, what they suggest an ideal marketer should be doing, and how they rate themselves against the ideal. While the marketers surveyed were in predominantly large businesses that sold primarily to other businesses, the report does provide insights that […]

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