The 3 day event will be undertaken simultaneously at Kuch Khaas, Islamabad and Faiz Ghar, Lahore from 20th – 22nd June 2013 and will feature prominent Pakistanis such as Dr. Mehdi Hasan, Kishwar Naheed, Agha Nasir and Salman Shahid who will share anecdotes and milestones from their lives and careers, which are deeply intertwined with Pakistan’s own rich past and traditions.

With an aim to keep the tradition of storytelling alive, CAP endeavours to recreate the essence of the historic Qissa Khwani Bazaar, which translates literally from Persian to ‘Storytelling Market’. The market, which unfortunately now solely exists as a physical structure in Peshawar, used to be a commercial hub that attracted travelling merchants of all ethnicities. They would come to this market to trade their wares, frequent local tea houses and exchange stories and experiences over a hot cup of qehwa. This practice elevated Qissa Khwani Bazaar from a simple marketplace into a living, breathing celebration of the tradition of storytelling itself.

The event will cover different aspects of Pakistani history and culture, with the first day dedicated to the theme of Partition and Migration, the second day to early years of PTV and Radio Pakistan and the third day seeking to track the evolution of Pakistani cities. Each day will feature a panel of expert speakers who will share stories relevant to the topic being discussed and a renowned moderator guiding the ensuing discussion. In Lahore, Dr. Furrukh Khan, Mr. Adeel Hashmi and Mr. Rafay Alam will be moderating the different panels. Dr. Ravish Nadeem, Mr. Farrukh Khan Pitafi and Mrs. Parveen Malik will be the moderators for the Islamabad based event. The Express Tribune are collaborating on the project as official print media partners and Radio 1 FM 91 are participating as official radio partners of the event.

“Pakistan is a land of rich culture and significant history. We feel that there is no better way to learn more about the nation than through the stories and personal accounts of the individuals who have experienced the troubles, tribulations and joys of a nation being created first-hand,” says Swaleha Alam Shahzada, Executive Director of CAP. “By organising these storytelling sessions, we hope to breathe life into the art of storytelling and share the stories of our nation’s momentous history with the next generation of Pakistanis.”

The Qissa Khwani Bazaar project is part of CAP’s Oral History Project, the first-of-its-kind initiative that has developed a fascinating archive of over 45,000 photograph and 1,200 hours of audio stories documenting Pakistan’s history, culture and heritage from the perspective of a citizen. Through diligent care and effort, the project has successfully archived and digitized newspapers, letters, official correspondences, refugee cards, passports, advertisements and other material, each providing a unique snapshot of Pakistan preserved for all time. The project is currently running in Karachi, Lahore and Islamabad, recording the voices and stories of Pakistanis who have seen the partition of 1947 and the early years of Pakistan.

Indeed, CAP serves as the first ever private Pakistani initiative to collect, archive, study, disseminate and exhibit all aspects of Pakistan’s history – both before and after partition. CAP aspires to become the foremost museum of Pakistani history, art, photography, culture, literature and historical documentation, demonstrating the strength and spirit of Pakistan from the citizen’s perspective.

The post The Citizens Archive of Pakistan pays tribute to Peshawar’s Qissa Khwani Bazaar through storytelling sessions appeared first on Fashion Pakistan.

For the collection, the designer has found inspiration in old photographs from the Civil and Military Gazette to create pieces that attempt to re-invent a traditional aesthetic sensibility in a more modern context. Based in fabrics such as Stretch Denim, Cotton, Satin and Organza, the collection features structured and darted silhouettes with touches of cut and thread work in a monochromatic color palette with hints of blue. The collection channels the ethos of ready to wear as separates with price points ranging from PKR 5,000 to PKR 30,000 and will be available in a broad spectrum of sizes.

The collection also features the coveted Archive Collection limited edition series of clutches as worn by some of Pakistan’s leading personalities such as Sharmeen Obaid Chinoy at the Chime for Change, Sound of Change concert in London and by Meesha Shafi at the Pakistani premiere of her Hollywood film, The Reluctant Fundamentalist.

Speaking about the launch of her first retail collection, Creative Director Mahgul Rashid said: “This is a very exciting time for our brand – to transition from runway to retail is what the business of fashion is about and to this end we are delighted to bring a retail version of The Archive Collection into stores in Lahore, Karachi and Islamabad. We also have plans to launch a standalone store between 2013-2014 and to extend our product line to include more accessories.”

Speaking about the launch of the new brand in stores, Nasreen Shaikh has said: “We are delighted to see Mahgul’s first collection for the Nasreen Shaikh brand hitting the store shelves this summer. It boasts a diversity of wearable and accessible fashion pieces and accessories for women of almost all ages. Indeed having apprenticed with me for 6 years, I am proud to support and be associated with this new talent and brand.“

In Pakistan, Mahgul for Nasreen Shaikh is now available in Lahore at the PFDC, Ensemble and L’atelier, in Karachi at Labels and One by Ensemble, in Islamabad at L’atelier and online by the 22nd of June at the Labels Estore.

The post Mahgul for Nasreen Shaikh Launches debut Pret a Porter retail line with “The Archive Collection”: Now in stores! appeared first on Fashion Pakistan.

The new store will carry a capsule collection under the name prodigy starts from PKR 1,500 onwards which is a wide range of Prèt under the label Prodigy that also features a limited edition range in collaboration with Vaneeza’s V Lawn called V Prodigy. Moreover, Praxus will be available for pre order before its launch on Eid. In addition to this, the store is also stocking Fahad Hussayn’s limited edition print museum lawn collection, available both in ready-to-wear and unstitched fabric.

Born in the industrial city of Faisalabad and a graduate in textile design from the Beaconhouse National University, Fahad Hussayn has been a consistently evolving label in the fashion industry. Fahad Hussayn is now one of the most acclaimed design houses in Pakistan, known for its innovative approach towards reconstruction of local embroideries, fabrics and cuts. Fahad produces intricate embroideries, custom woven pure fabrics, exclusive patterns and designs that combine to form signature Fahad Hussayn pieces that cater to the brand’s patrons. In the past, Fahad Hussayn has showcased collections at PFDC Sunsilk Fashion Weeks, PFDC L’Oreal Paris Bridal Weeks and he has also been nominated by the Lux Style Awards for both Upcoming Talent and Best Menswear categories and has designed for several prominent and well acclaimed commercial and art projects.

Speaking about the store launch at the PFDC Boulevard, Fahad Hussayn has said, “I want people to experience the quality and the value for money that Fahad Hussayn as a brand offers. The store features a diverse array of collections at varied price ranges, where there’s something for everyone and an outfit for every occasion.”

The post Fahad Hussayn to launch his first standalone flagship store in Lahore appeared first on Fashion Pakistan.

The make-up and styling was done by Nabila’s Team at N-Pro.

The post Launch of Shehrbano Empress of Elegance Flagship Store at Karachi appeared first on Fashion Pakistan.

Levi’s® Girls This is your Time! Event scheduled to be held on 23rd June, 2013 has been pushed ahead to a later date, Levi’s® Girls This is your Time! event new date will announce soon.

Levi’s® presents Girls this is Your Time! – an activity exclusively for ladies-only. On 23rd June, 2013, Levi’s® is opening its doors to all its female customers between 3p.m. and 7p.m. at its Flagship MM Alam Road Store in Lahore, inviting them to come and check out Levi’s® stylish summer wardrobe at never-seen-before prices.

Ladies can expect to be treated to refreshing drinks as they peruse, try-on and buy their favourite jeans, tops and accessories, at unbelievable prices. They will also be advised on their Curve ID and perfect fit by a trained Levi’s® female staff who will be present at the event to guide them on the ideal look for their physique. Apart from the up-to-70% discount that women can look forward to receiving on their purchases, there are some fun surprises and give-aways also in store for them which will leave them feeling pampered and appreciated.

On this special occasion Levi’s® is creating an exclusive ladies-only environment for their customers, all the way from the in-store decoration to the music playing in the background. From the minute ladies walk through the doors they can expect to be greeted and served by women alone, the aim being to evoke a feeling of sisterhood and strengthening the bond between women as they perform their favourite pastime – shopping! It is the ideal opportunity for women to leave their stress behind and indulge in an unforgettable, fun shopping experience as they mingle.

So, all ladies should make their way down to the Levi’s® flagship store, MM Alam Road, this Sunday 23rd June’13 to enjoy a shopping experience like they have never seen before.

The post Levi’s® presents Girls this is Your Time! appeared first on Fashion Pakistan.

The Mall Animation is open to the visitors and patrons who can meet L’Oréal Paris skin and beauty experts; Ujala Zia, Peng Qureshi, Dr. Khilji and Dr. Faisal for complimentary consultations. For the first time ever, L’Oréal Paris is introducing two revolutionary Skin Analytical technologies: Skin Genius – software which analyzes skin deficiencies within minutes and AGE ME – age progression software that uses scientific research to accurately predict what you will look like in the future, based on your present lifestyle.

In keeping with L’Oréal Paris’ global philosophy of technical expertise and revolutionary innovation, the brand is also celebrating the launch of its Revitalift TR10 BB Cream; The 1st First Anti-Ageing BB skin solution. Perfectly suited to the needs of today’s women who do 10 things at once, Revitalift TR10 BB Cream provides instant skin perfection with long lasting anti-wrinkle action. Enriched with active ingredients, it fights the 10 signs of ageing in one gesture i.e.: reduced wrinkles, smoothed skin, rehydrated skin, firmer skin, more elastic skin, more supple skin, even complexion, radiant skin, refined skin texture, defined contours. Its BB pigments unify skin and subtly illuminate complexion, correct skin tone imperfections and conceal dark circles with no caking effect. The skin is moisturized for a full 24 hours and has a soft and velvety texture.

For centuries, fashion and make-up have had a long and colourful history together. Make-up embodies fashion, style and glamour where fashion and individuality is defined by the “look”, which can only be completed with make-up. This season, L’Oréal Paris redefines modern trends to create 4 essential Spring/Summer2013 make-up looks – LE GLAMOUR, LE SMOKY, LE SENSUAL and LE SHOCKING.

To celebrate the eighth Mall Animation by L’Oréal Paris, the brand conducted an exclusive press and guest meet at Dolmen Mall – Clifton on 12th of June 2013. To this end, the evening began with a welcome note by the host, Beauty Advisory Program Manager – L’Oréal Paris, Aale Mowjee who introduced Revitalift TR10 BB Cream to the media and patrons in attendance and later invited , General Manager (Consumer Products’ Division) at L’Oréal Pakistan, Moazzam Ali Khan on stage who talked about L’Oréal as a brand in Pakistan followed by a video screening featuring fashion designers Ayesha F. Hashwani, Nida Azwer, Sanam Chaudhry and Jewellery Designer Kiran Aman who all shared the 10 things they do on a daily basis focusing on TR10 BB Cream. Aale then introduced on stage the L’Oréal Paris Expert panelists who all shared their views on skin care and the benefits of the TR10 BB Cream. This was further followed by an introduction to L’Oréal Paris make-up and Spring/Summer 2013 make-up looks by Product Manager at L’Oréal Paris, Nubain Ali followed by a unique make-up and fashion presentation artistically translated by make-up expert Saba Ansari of Sabs featuring 4 leading fashion designers; LE SMOKY by Deepak Perwani, LE SHOCKING by Sadaf Malattere, LE GLAMOUR by Sana Safinaz and LE SENSUAL by Shehla Chatoor, all of whom created exclusive capsule collections inspired by each make-up trend to complete the “look”. The finale of the show featured L’Oréal Paris Spokesperson Mehreen Syed in LE GLAMOUR by Sana Safinaz. The event was managed by the team at Bulls Eye with talent management and choreography by Catwalk and Public Relations by Lotus.

Speaking about the launch of L’Oréal Paris Revitalift Total Repair 10 BB Cream Mall Animation, General Manager (Consumer Products’ Division) at L’Oréal Pakistan, Moazzam Ali Khan has said, “L’Oréal Paris has for over five years now delighted skin and beauty conscious Pakistani women through its unique Mall Animations. For us, this consumer driven activity is a tremendous learning experience, as we gain first hand feedback from our loyal customers who help us create even better products that are directly aligned to their needs. The Revitalift Total Repair 10 BB Cream is also demonstrative of this commitment and has been designed to tackle wrinkles and provide instant skin perfection through its patented active ingredients.”

In addition to experiencing one-on-one free professional consultations, visitors and patrons have a chance to experience a free nail-makeover at the L’Oréal Paris nail-bar on a purchase of 5 or more L’Oreal Paris products. Additionally, at the animation venue L’Oréal Paris products are also available at special promotional discount of 15% for patrons to purchase.

There will also be an opportunity to experience the product’s benefits through free BB Cream Makeovers exclusively available to consumers throughout the duration of the mall animation activity.

Come and experience the L’Oréal Paris expertise at Dolmen Mall Clifton, Karachi from 13th – 16th June 2013 for the best of beauty, glamour and expertise, because you’re worth it!

The post L’Oréal Paris Announces New Revitalift Total Repair 10 BB Cream Mall Animation with their Experts Panel for 2013! appeared first on Fashion Pakistan.

The FatBurger Lahore Outlet was launched amid a highly entertaining ceremony, featuring unique theatrical and musical performances. The outlet was launched through an exclusive preview which featured a theatrical performance by renowned kathak choreographer Adnan Jahangir and his troupe of performers, and was attended by designers, socialites and media personalities such as; Andrew Wiederhorn – CEO Fatburger International, Amer Kamal – CEO BIL Foods, Saad Ali – CEO PFDC, Maheen Kardar Ali of Karma, Asifa and Nabeel, Munib Nawaz, film actress Noor, TV actor Farooq Hasan, model Natasha Hussain, John Seward – General Manager CCBPL, Saad Kureshi and Salim Ghauri – CEO Netsol.

The event was managed by Safeena Enterprises with public relations by Lotus.

Photography by Pinhole Studio

The post FatBurger Lahore Outlet Launch appeared first on Fashion Pakistan.

Pakistan Institute of Fashion Design (PIFD)

The Fast & Furious 6 event was attended by designers, media personalities and socialites such as; Cybil, Nadia Ali, Rachel Gill, Hira Tareen, Sophiya Khan, Waleed and Fatima Zaman, Yahsir Waheed, Nooray Bhatti, and Nilofer Shahid.

The post Pakistan Institute of Fashion Design 16th Annual Graduation Show appeared first on Fashion Pakistan.

The curated summer collection includes smart sandals, trendy wedges and sky-high heels playfully matched with classy satchel and fun hobo bags. The colorful landscape will get every woman ready for summer with luminous and feminine shades, complimenting her confident and carefree style this season.

Shoe and accessory lovers will fall head-over-heels for the new store environment. The clean and rich atmosphere creates the perfect canvas for the bright and vibrant styles, making shopping for the season’s bests effortless.

For over 34 years Nine West has been satisfying women’s insatiable desire for what’s new, what’s hot and what’s next in fashion and is thrilled to share their styles with the women of Lahore.

In Pakistan Nine West is represented by Burj Fashion Footwear Pakistan, the initial retail effort of Burj Capital. The Group is a multi-faceted global investment company covering a large spectrum of industries and regions.

Burj Fashion Footwear Pakistan is Burj Capital’s initial entry into the retail market. The Pakistan market was selected as an ideal starting point for introducing international brands due to growing awareness and a noticeable lack of options. There is a considerable sized market in Pakistan for brands across the spectrum, from mid to luxury markets, and from food & beverage to clothing. Nine West was selected as the Group’s first venture due to the international recognition the brand already boasts and significant local following.

The American Counsel General Ms. Nina Maria Fite inaugurated the Nine West Lahore store as the Chief Guest, the launch event organized by Catwalk Productions and PR managed by Catalyst was also attended by the Burj Group Chairman, Saad Zaman, along with numerous socialites, celebrities and fashionistas. The Red Carpet host of Nine West launch event was none other than the stunning Natty. The event also featured a special fashion presentation showcasing the trendy wedges and sky-high heels perfectly matching the classy satchel and fun hobo bags of Nine West.

Founded in New York City in 1978, Nine West is a global footwear leader. With the mantra “We Dream in Fashion,” Nine West has grown from an American footwear manufacturer to a global authority in woman’s handbags, accessories and more. Nine West is currently sold in over 60 countries with flagship stores in leading cities, including New York, Toronto, London, Paris, Tokyo, Hong Kong, Shanghai and Beijing.

Since its opening, Nine West Pakistan has established itself as a leading, up-market ladies’ footwear, hand bags and fashion accessories retailer, offering a selection of high quality products, providing a platform for further expansion in the country. The Burj team (Aysha Ahmed – CEO; Asif Karim – Director and Faisal Jamil – Project Manager) is actively pursuing other international and unique brands to introduce into the local market.

The post Launch of Nine West by Burj Fashion Footwear Pakistan at Lahore appeared first on Fashion Pakistan.

Nonetheless, the embellishments, the detailed embroidery work you’d find is quite mind blowing. I say this as I have visited several workshops where the entire labor could be seen immersed in their work. They could be seen devoting hours in sewing motifs and tiniest beads on the cloth with utter precision. In my opinion, hats-off to the hand embroidery of those skilled workers that own such dexterity.

On the other hand you would admire the new designer lawn collections for seasonal sales; also made available to be bought online in Pakistan. You can contemplate lavish designs with vibrant prints debuted this year by a handful of influential names in our fashion industry that begins from Deepak Perwani, Umar Sayeed to Maria B, or to the expensive Asim Jofa with others including Portia Fabrics, and Gul Ahmed as other expensive brands on the line. Their distinctive designs are fashionable and worthy of wearing especially this season. Lawn sales have already been on the horizon apparent across the city on the billboards. Likewise, online fashion stores jumped in retailing unstitched lawn suit pieces.

The highlighting of natural colors and brand new cutting styles imitate the inspiration behind the lawn collection; consisting quality fabrics for instance chiffon, silk, along with brocade that embrace exquisite designs with them. To my surprise, I was able to uncover some of the best lawns that I could even acquire doing online shopping from Pakistan with additional services including international & domestic shipping, 7 day returns, and even cash on delivery service to cater customers in remote regions additionally.

Quite a few clothing stores possess quality Pakistani dresses, which includes lawn collection; and a fewer reside to offer Pakistani designer clothes along with a heavy package of solutions that bring a brand new shopping experience to bring a digital shopping environment with hassle as much less as possible. In that matter, visit www.Daraz.pk to unwrap attractive lawn prints for this season. Also, acquire a discount of Rs.500 on providing just your email address on its website.

Log onto Daraz.pk to discover the bestselling Pakistani designer clothes, designer footwear, makeup & cosmetics products, and other fashion accessories for men and women from 7000+ products and 300+ brands.

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