https://profectio.com Connecting Canada's Digital Communities Sun, 07 Jun 2026 19:22:42 +0000 en-US hourly 1 https://profectio.com/wp-content/uploads/2025/02/Profectio-Favicon-png.webp https://profectio.com 32 32 1146136 noCanada,podcast,blogging,blogs,rss,web,2,0,internet,marketing,advertisingThe Lab - A weekly show where we break down the industries top stories.The Lab - A weekly show where we break down the industries top stories.Dave Fordedforde@profectio.comDave Forde https://profectio.com/2026/06/04/safeway-goes-all-in-on-humour-and-relatability-for-new-thats-the-way-summer-campaign/ Thu, 04 Jun 2026 15:59:49 +0000 https://profectio.com/?p=121435 Safeway has launched its new brand platform, “That’s The Way,” alongside its summer campaign—an integrated effort designed to re-establish the brand as the go-to destination for Canadians’ weekly grocery shop.]]> 121435 dforde@profectio.com (Dave Forde) https://profectio.com/2026/06/04/bell-media-unveils-cross-platform-strategy-for-2026-27-upfronts/ Thu, 04 Jun 2026 15:40:52 +0000 https://profectio.com/?p=121619 Bell Media has announced its 2026/27 programming slate for CTV and Crave, featuring a ton of new originals and acquired series, returning fan favourites.]]> 121619 dforde@profectio.com (Dave Forde) https://profectio.com/2026/06/04/corus-announces-2026-27-slate-of-shows/ Thu, 04 Jun 2026 15:38:53 +0000 https://profectio.com/?p=121629 Global, a Corus Entertainment) network has unveiled its 2026/27 broadcast season slate, featuring four new U.S. acquisitions and two new Canadian original productions.]]> 121629 dforde@profectio.com (Dave Forde) https://profectio.com/2026/06/04/golden-arches-go-global-mcdonalds-unveils-massive-fifa-world-cup-26-campaign/ Thu, 04 Jun 2026 14:50:53 +0000 https://profectio.com/?p=121606 McDonald's is bringing fans around the world – including some of soccer’s most iconic names – together to celebrate the game’s biggest moments, turning a shared passion into energy you can see, feel, and taste.]]> 121606 dforde@profectio.com (Dave Forde) https://profectio.com/2026/06/04/on-the-move-media-buyers-edition-for-june-4-2026-canadian-tire-corporation-omnicom-media-canada-phd-canada-glassroom/ Thu, 04 Jun 2026 14:23:16 +0000 https://profectio.com/?p=121576 As part of the Media Marketplace, here are the latest changes at Canadian Tire Corporation, Omnicom Media Canada, PHD Canada, and Glassroom as of June 4, 2026.]]> 121576 dforde@profectio.com (Dave Forde) https://profectio.com/2026/06/03/alicia-eggington-appointed-president-and-country-manager-of-pg-canada/ Wed, 03 Jun 2026 20:33:05 +0000 https://profectio.com/?p=121593 Alicia Eggington is starting the next chapter in her career as the new President and Country Manager at P&G Canada.]]> 121593 dforde@profectio.com (Dave Forde) https://profectio.com/2026/06/03/what-happened-in-public-relations-last-week-may-29-2026/ Wed, 03 Jun 2026 15:53:19 +0000 https://profectio.com/?p=121518 Discover the leading public relations stories from our sister publication PR In Canada for the week concluding May 29, 2026:]]> 121518 dforde@profectio.com (Dave Forde) https://profectio.com/2026/06/02/marketers-on-the-move-sickkids-foundation-lego-group-pepsico-bimbo-canada/ Tue, 02 Jun 2026 16:55:01 +0000 https://profectio.com/?p=121566 Here are the latest marketing-role hires and promotions across Canada as of June 2, 2026, from companies such as SickKids Foundation, LEGO Group, PepsiCo, and Bimbo Canada]]> 121566 dforde@profectio.com (Dave Forde) https://profectio.com/2026/06/02/beavertails-and-kraft-dinner-release-limited-time-menu-collaboration/ Tue, 02 Jun 2026 16:33:45 +0000 https://profectio.com/?p=121556 Are you ready for a new summer treat because BeaverTails and Kraft Dinner Canada have partnered up to create the creamiest, cheesiest and unexpected menu items.]]> 121556 dforde@profectio.com (Dave Forde) https://profectio.com/2026/06/02/the-biggest-digital-out-of-home-conversation-in-canada-is-happening-june-17th-ten-people-are-getting-in-free-are-you-one-of-them/ Tue, 02 Jun 2026 16:06:56 +0000 https://profectio.com/?p=121538 On June 17th, the brand and agency leaders shaping Canadian media are converging at MaRS Discovery District in Toronto for DPAA Summit Canada. And we're putting ten people in the room for free.]]> 121538 dforde@profectio.com (Dave Forde)