Professor 2.0

The Social Media Life of a Diversity Event, Part II: The Post-Game

2009-11-21T12:35:22-05:00

Post-Game: Five Tips for an Event-Based Social Media Campaign. Recently I put together a special program in diversity for a prominent business school that focused on the general lack of recognition of women in technological spaces. Though I have been planning diversity events for years now, this one was different…even special. For the first time I was going to be using social media to manage, market, and capture an event. Additionally, the content of the program was going to be about the ways that social media can be utilized strategically to bring visibility and recognition to women in all organizations,...

The Social Media Life of a Diversity Event, Part I: The Pre-Game.

2009-11-19T10:27:59-05:00

Pre-game: Five Tips for an Event-Based Social Media Campaign. Recently I put together a special program in diversity for a prominent business school that focused on the general lack of recognition of women in technological spaces. Though I have been planning diversity events for years now, this one was different…even special. For the first time I was going to be using social media to manage, market, and capture an event. Additionally, the content of the program was going to be about the ways that social media can be utilized strategically to bring visibility and recognition to women in all organizations,...

Rapper Chamillionaire's Twitter-style Stakeholder strategy.

2009-10-13T12:03:21-04:00

Now Playing Chamillionaire’s Twitter business sense. I love to see how artists have circumvented large corporate media and are now meeting their customers face to face. Chamillionaire is a perfect example of this. The power of his brand lies in the fact that through Web 2.0 technologies he can build and maintain relationships with his customer base. This allows him to have full control over his brand, and also gives him the opportunity to invite his followers into his life. Fans have the opportunity to help him make artistic and business decisions thereby giving them a stake in his career....

Making a social media pitch to your firm? First find friends...

2009-09-28T02:09:05-04:00

I find this video very informative at this early stage in my Web 2.0 skill development. As a professor I am trying to teach my students the skills they will need to be successful in the world that they are going to enter. I recognize that that world is radically different from the world I entered as a working adult almost 20 years ago. While i enjoy teaching roughly the same information I was taught, I think it would be better if I changed both the content and the form of the conversation for my students. This means that by...

Domesticating Social Media: marketing scholars and social media commercial performance metrics

2009-09-28T01:03:44-04:00

As a business professor who wants to incorporate Web2.0 and Enterprise2.0 strategies into both my pedagogy and also my professional consulting I am immediately faced with the challenge taken up by these two scholars: how do I connect new media performance with existing marketing research and practice? This is challenging for at least three reasons: 1. Translatability: Scholars and professionals cannot pitch social media solutions as if we were in a vacuum. There are very good techniques backed by solid research data that are already informing our colleagues and customers. This is about the displacement of one set of practices...

We Need Social Media Strategies for Business Professors and Professionals

2009-09-26T12:00:40-04:00

This video makes clear that Social Media is not a passing fad, or a pastime paradise for juveniles. Market communications have made a quantum leap. More specifically, there have been numerous mini-adaptations by scores of of market makers. The implications for business and management education are mind boggling. Business professors are late to the Web 2.0 dance and, as a result, we may have to face the embarrassing proposition that we are not preparing our students or employees for the future. The rhetoric of the day in management is "innovation" but the limitations of leading innovation in an organization may...