Profit Generator Members

Are You in Control of the Conversation?

Koreen Alvarado — Tue, 28 Feb 2012 15:38:41 +0000

When someone asks you what your product or service costs – how do you answer? Do you respond with the price and are left trying to justify it? Or do you use the “what does it cost” question to position the value you has to offer? Same question but how you answer it (and how [...]

The Happiness Advantage

Koreen Alvarado — Tue, 21 Feb 2012 05:45:49 +0000

There has been phenomenal scientific research about something called Positive Psychology. Basically we have gotten it all wrong! We think that if we get everything working perfectly then we will be happy. When scientifically over and over again what has been showing up as the Happiness Formula is that if you are happy, then everything [...]

The Secret to High Productivity and Results

Koreen Alvarado — Tue, 14 Feb 2012 21:12:57 +0000

Even if you are unbelievably talented and self-motivated, there is a limit to what you can accomplish on your own. If you were the one who started your business, then it took you being good at just about everything! You were the chief salesperson, manager, administrator and general sweep the floor person. It takes that [...]

How NOT to Deal with a Business Upset

Koreen Alvarado — Wed, 08 Feb 2012 16:36:50 +0000

As anyone who flies on a regular basis will tell you, sometimes you just have to take a deep breath and wait it out. Recently I had an experience flying home from Hawaii that was the worst I have experienced in 15 years of regular business travel. Now Hawaii is a wonderful place to visit! [...]

Marketing Campaign Template

Koreen Alvarado — Tue, 07 Feb 2012 05:21:50 +0000

Building a Marketing Campaign

Koreen Alvarado — Tue, 07 Feb 2012 04:59:24 +0000

Creating Your Communication to Produce Results A Profit Generator Community Training In today’s market it isn’t enough to have a great business, a great product or a great service. You need to focus on your customers, understand what is important to them, and clearly communicate the value you offer.. It is your job to communicate [...]

The Essential Ingredient in Effective Communication

Koreen Alvarado — Tue, 31 Jan 2012 21:18:54 +0000

What do you think about when you hear the word communication? Talking? Writing? Telephone? Email? Texting? Radio or TV? What most people think of as communication, I would consider modes of communication – in other words the method of delivering the message. And with the internet and technology the different methods of delivery our message [...]

Who Creates Your Company Culture?

Koreen Alvarado — Mon, 23 Jan 2012 22:31:24 +0000

Every company has it’s own culture – an agreed upon set of working values, habits and environment. My favorite definition is your company culture is what happens when you, as the owner, are out of the office. Do you have an engaged, productive and dynamic culture? Or do you have a culture of resistance and [...]

In Business, Less is Often More

Koreen Alvarado — Tue, 10 Jan 2012 05:12:12 +0000

Have you ever walked into a store looking for a particular product, and even though you are looking right at the shelf you can’t see what you’re looking for? Or you see what you’re looking for but there are so many options you don’t know where to start? Now an employee or the owner of [...]

The Family Business

Patti Mara — Tue, 10 Jan 2012 05:10:43 +0000

Leveraging the Advantages & Managing the Challenges to Have the Best of Both Worlds! A Profit Generator Community Training A large percentage of businesses are family run (especially small to medium sized). You’ve probably heard the description “Mom & Pop business”. There are many advantages to running a business with your family – shared values, [...]