<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/atom10full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:thr="http://purl.org/syndication/thread/1.0" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0">
    <title>Profiting With Public Relations</title>
    
    
    <link rel="alternate" type="text/html" href="http://www.profitingwithpublicrelations.com/" />
    <id>tag:typepad.com,2003:weblog-1518816</id>
    <updated>2011-03-16T02:57:14-04:00</updated>
    <subtitle>Connect Legal Experts As Sources With Journalists</subtitle>
    <generator uri="http://www.typepad.com/">TypePad</generator>
    <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/atom+xml" href="http://feeds.feedburner.com/ProfitingWithPublicRelations" /><feedburner:info uri="profitingwithpublicrelations" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://hubbub.api.typepad.com/" /><entry>
        <title>Top Five Myths Lawyers Have About Reporters – Part 2 of 2</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ProfitingWithPublicRelations/~3/MISsLdAazxo/top-five-myths-lawyers-have-about-reporters-part-2-of-2.html" />
        <link rel="replies" type="text/html" href="http://www.profitingwithpublicrelations.com/2011/03/top-five-myths-lawyers-have-about-reporters-part-2-of-2.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e54fb1b2d28834014e5fe3a64d970c</id>
        <published>2011-03-16T02:57:14-04:00</published>
        <updated>2011-03-16T02:57:14-04:00</updated>
        <summary type="html">3. Reporters Will Use What You Say Against You This sort of goes with the last myth, “Be Cautious of Everything You Say During an Interview." It’s in a reporter’s best interest to make you look like a top-notch legal...&lt;img src="http://feeds.feedburner.com/~r/ProfitingWithPublicRelations/~4/MISsLdAazxo" height="1" width="1"/&gt;</summary>
        <author>
            <name>Paramjit L. Mahli</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Media Relations" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Public Relations" />
        
        



    <feedburner:origLink>http://www.profitingwithpublicrelations.com/2011/03/top-five-myths-lawyers-have-about-reporters-part-2-of-2.html</feedburner:origLink></entry>
    <entry>
        <title>10 Practical Tips For Young Lawyers To Implement</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ProfitingWithPublicRelations/~3/fxv2T56UxJQ/20-practical-tips-for-young-lawyers-to-implement-.html" />
        <link rel="replies" type="text/html" href="http://www.profitingwithpublicrelations.com/2011/03/20-practical-tips-for-young-lawyers-to-implement-.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e54fb1b2d288340147e29464fe970b</id>
        <published>2011-03-08T10:11:45-05:00</published>
        <updated>2011-03-08T10:23:23-05:00</updated>
        <summary type="html">Have been attending a lot of networking with events. Keep running into lawyers who ask what is the magic bullet to business development. I keep telling them the magical combination varies for everyone. You must know your strengths and weaknesses...&lt;img src="http://feeds.feedburner.com/~r/ProfitingWithPublicRelations/~4/fxv2T56UxJQ" height="1" width="1"/&gt;</summary>
        <author>
            <name>Paramjit L. Mahli</name>
        </author>
        
        



    <feedburner:origLink>http://www.profitingwithpublicrelations.com/2011/03/20-practical-tips-for-young-lawyers-to-implement-.html</feedburner:origLink></entry>
    <entry>
        <title>5 Ways To Promote Litigation Wins</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ProfitingWithPublicRelations/~3/gg9zQJrKLcM/5-ways-to-promote-litigation-wins.html" />
        <link rel="replies" type="text/html" href="http://www.profitingwithpublicrelations.com/2011/02/5-ways-to-promote-litigation-wins.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e54fb1b2d288340147e289e61f970b</id>
        <published>2011-02-25T18:42:30-05:00</published>
        <updated>2011-02-25T18:42:30-05:00</updated>
        <summary type="html">We frequently get law firms who've won litigation asking us how to get the word out in the marketplace. Below are a couple of suggestions to get firms started: 1) Media Outreach - If it's not too old, it may...&lt;img src="http://feeds.feedburner.com/~r/ProfitingWithPublicRelations/~4/gg9zQJrKLcM" height="1" width="1"/&gt;</summary>
        <author>
            <name>Paramjit L. Mahli</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Business Development" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Public Relations" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="law firm marketing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="law marketing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="legal experts" />
        <category scheme="http://sixapart.com/ns/types#tag" term="legal marketing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="legal pr" />
        <category scheme="http://sixapart.com/ns/types#tag" term="media visibility" />
        



    <feedburner:origLink>http://www.profitingwithpublicrelations.com/2011/02/5-ways-to-promote-litigation-wins.html</feedburner:origLink></entry>
    <entry>
        <title>Top Five Myths Lawyers Have About Reporters -- Part 1 of 2</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ProfitingWithPublicRelations/~3/q5oUMQZ0Q1E/top-five-myths-lawyers-have-about-reporters-part-1-of-2.html" />
        <link rel="replies" type="text/html" href="http://www.profitingwithpublicrelations.com/2011/02/top-five-myths-lawyers-have-about-reporters-part-1-of-2.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e54fb1b2d28834014e8620cefc970d</id>
        <published>2011-02-17T03:30:32-05:00</published>
        <updated>2011-02-17T03:44:28-05:00</updated>
        <summary type="html">1. Journalists Only Want to Work with Lawyers with Media Experience The number one concern a reporter has when seeking comment is the type of source and his or her experience area—not how many times that source has been quoted...&lt;img src="http://feeds.feedburner.com/~r/ProfitingWithPublicRelations/~4/q5oUMQZ0Q1E" height="1" width="1"/&gt;</summary>
        <author>
            <name>Paramjit L. Mahli</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Media Relations" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Public Relations" />
        
        



    <feedburner:origLink>http://www.profitingwithpublicrelations.com/2011/02/top-five-myths-lawyers-have-about-reporters-part-1-of-2.html</feedburner:origLink></entry>
    <entry>
        <title>Role of a coach in law firm business development</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ProfitingWithPublicRelations/~3/I5bMFJc-MvE/role-of-a-coach-in-law-firm-business-development.html" />
        <link rel="replies" type="text/html" href="http://www.profitingwithpublicrelations.com/2011/02/role-of-a-coach-in-law-firm-business-development.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e54fb1b2d28834014e5f1cbf3f970c</id>
        <published>2011-02-10T09:35:16-05:00</published>
        <updated>2011-02-10T08:49:40-05:00</updated>
        <summary type="html">How coaching helps in the professional services.&lt;img src="http://feeds.feedburner.com/~r/ProfitingWithPublicRelations/~4/I5bMFJc-MvE" height="1" width="1"/&gt;</summary>
        <author>
            <name>Paramjit L. Mahli</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Business Development" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Marketing" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Training/Coaching" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="accountability" />
        <category scheme="http://sixapart.com/ns/types#tag" term="coaching" />
        <category scheme="http://sixapart.com/ns/types#tag" term="executives" />
        <category scheme="http://sixapart.com/ns/types#tag" term="law firms" />
        <category scheme="http://sixapart.com/ns/types#tag" term="lawyers" />
        <category scheme="http://sixapart.com/ns/types#tag" term="partner" />
        <category scheme="http://sixapart.com/ns/types#tag" term="scg legal pr network" />
        



    <feedburner:origLink>http://www.profitingwithpublicrelations.com/2011/02/role-of-a-coach-in-law-firm-business-development.html</feedburner:origLink></entry>
    <entry>
        <title>Lawyers Are Your Bios Telling A Story?</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ProfitingWithPublicRelations/~3/_VFGqECtQ4w/does-your-bio-tell-a-story-preamble-about-doing-bios-for-associates-and-partners-in-ny-based-firm-with-offices-in-ct-and.html" />
        <link rel="replies" type="text/html" href="http://www.profitingwithpublicrelations.com/2011/02/does-your-bio-tell-a-story-preamble-about-doing-bios-for-associates-and-partners-in-ny-based-firm-with-offices-in-ct-and.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e54fb1b2d288340147e2399943970b</id>
        <published>2011-02-03T21:32:34-05:00</published>
        <updated>2011-02-03T21:32:22-05:00</updated>
        <summary type="html">I'll be doing some training for a NY based law firms with offices in Stamford CT and Philadelphia. The firm with 100+ attorneys are doing very well and are now getting serious about training their associates. One of the first...&lt;img src="http://feeds.feedburner.com/~r/ProfitingWithPublicRelations/~4/_VFGqECtQ4w" height="1" width="1"/&gt;</summary>
        <author>
            <name>Paramjit L. Mahli</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Marketing" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="bios" />
        <category scheme="http://sixapart.com/ns/types#tag" term="lawyer" />
        <category scheme="http://sixapart.com/ns/types#tag" term="scg legal pr network" />
        <category scheme="http://sixapart.com/ns/types#tag" term="training" />
        



    <feedburner:origLink>http://www.profitingwithpublicrelations.com/2011/02/does-your-bio-tell-a-story-preamble-about-doing-bios-for-associates-and-partners-in-ny-based-firm-with-offices-in-ct-and.html</feedburner:origLink></entry>
    <entry>
        <title>Why Lawyers Must Not Overlook Community Media (Part One)</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ProfitingWithPublicRelations/~3/99WHi1aLUK8/why-lawyers-must-not-overlook-community-media.html" />
        <link rel="replies" type="text/html" href="http://www.profitingwithpublicrelations.com/2011/01/why-lawyers-must-not-overlook-community-media.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e54fb1b2d288340147e1f9809f970b</id>
        <published>2011-01-27T15:19:16-05:00</published>
        <updated>2011-01-27T15:17:41-05:00</updated>
        <summary type="html">Community papers and local media are often overlooked by law firms despite them providing huge opportunities for law firms with limited resources and budgets. In 2008, The Newspaper Association of America reported  that newspapers across the U.S. are developing “hyper-local” sections and
web sites “aiming to attract readers with micro-level coverage and citizen- contributed content.”
&lt;img src="http://feeds.feedburner.com/~r/ProfitingWithPublicRelations/~4/99WHi1aLUK8" height="1" width="1"/&gt;</summary>
        <author>
            <name>Paramjit L. Mahli</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Public Relations" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Community Papers" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Editors" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Lawyers" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Media" />
        <category scheme="http://sixapart.com/ns/types#tag" term="SCG Legal PR Network" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Social Media. Newspaper Association of America" />
        



    <feedburner:origLink>http://www.profitingwithpublicrelations.com/2011/01/why-lawyers-must-not-overlook-community-media.html</feedburner:origLink></entry>
    <entry>
        <title>Spinning The Law: Trying Cases In the Court of Public Opinion by Kendall Coffey</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ProfitingWithPublicRelations/~3/0Ghnzwoz86g/spinning-the-law-trying-cases-in-the-court-of-public-opinion-by-kendall-coffey.html" />
        <link rel="replies" type="text/html" href="http://www.profitingwithpublicrelations.com/2011/01/spinning-the-law-trying-cases-in-the-court-of-public-opinion-by-kendall-coffey.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e54fb1b2d288340148c7d95fca970c</id>
        <published>2011-01-21T15:27:33-05:00</published>
        <updated>2011-01-21T15:27:19-05:00</updated>
        <summary type="html">New York Chapter of Law Firm Media Professionals had Kendall Coffey, founding member of Coffey Burlington PL, attorney and author of the new book, Spinning the Law: Trying Cases in the Court of Public Opinion , as a featured speaker....&lt;img src="http://feeds.feedburner.com/~r/ProfitingWithPublicRelations/~4/0Ghnzwoz86g" height="1" width="1"/&gt;</summary>
        <author>
            <name>Paramjit L. Mahli</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Book Reviews" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Crisis Communications" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Current Affairs" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Media Relations" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Media Training" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="coffey burlington plc" />
        <category scheme="http://sixapart.com/ns/types#tag" term="elian gonzales" />
        <category scheme="http://sixapart.com/ns/types#tag" term="kendall coffey" />
        <category scheme="http://sixapart.com/ns/types#tag" term="legal pr" />
        <category scheme="http://sixapart.com/ns/types#tag" term="litigation" />
        <category scheme="http://sixapart.com/ns/types#tag" term="media" />
        



    <feedburner:origLink>http://www.profitingwithpublicrelations.com/2011/01/spinning-the-law-trying-cases-in-the-court-of-public-opinion-by-kendall-coffey.html</feedburner:origLink></entry>
    <entry>
        <title>The Missing Link: How Lawyers Are Failing to Maximize Public Relations in Their Practices -- Part 3 of 3</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ProfitingWithPublicRelations/~3/sHp7ZzO1EWU/the-missing-link-how-lawyers-are-failing-to-maximize-public-relations-in-their-practices-part-3-of-3.html" />
        <link rel="replies" type="text/html" href="http://www.profitingwithpublicrelations.com/2011/01/the-missing-link-how-lawyers-are-failing-to-maximize-public-relations-in-their-practices-part-3-of-3.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e54fb1b2d288340147e1a660a3970b</id>
        <published>2011-01-16T21:15:01-05:00</published>
        <updated>2011-01-16T21:15:01-05:00</updated>
        <summary type="html">Having clear expectations Whether you do your own public relations or you work with an agency, having clear expectations from the outset will prevent misunderstandings. But just as important is the firm’s commitment from the top down to make the...&lt;img src="http://feeds.feedburner.com/~r/ProfitingWithPublicRelations/~4/sHp7ZzO1EWU" height="1" width="1"/&gt;</summary>
        <author>
            <name>Paramjit L. Mahli</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Media Relations" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Public Relations" />
        
        



    <feedburner:origLink>http://www.profitingwithpublicrelations.com/2011/01/the-missing-link-how-lawyers-are-failing-to-maximize-public-relations-in-their-practices-part-3-of-3.html</feedburner:origLink></entry>
    <entry>
        <title>The Missing Link: How Lawyers Are Failing to Maximize Public Relations in Their Practices -- Part 2 of 3</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ProfitingWithPublicRelations/~3/i380use9QrM/the-missing-link-how-lawyers-are-failing-to-maximize-public-relations-in-their-practices-part-2-of-3.html" />
        <link rel="replies" type="text/html" href="http://www.profitingwithpublicrelations.com/2011/01/the-missing-link-how-lawyers-are-failing-to-maximize-public-relations-in-their-practices-part-2-of-3.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e54fb1b2d288340148c766d690970c</id>
        <published>2011-01-07T19:00:26-05:00</published>
        <updated>2011-01-07T19:00:26-05:00</updated>
        <summary type="html">Here are a couple of things to bear in mind when considering law firm public relations: Who should handle Legal PR? That really depends where the firm is starting from and what the firm’s long-range strategic objectives are. Law firm...&lt;img src="http://feeds.feedburner.com/~r/ProfitingWithPublicRelations/~4/i380use9QrM" height="1" width="1"/&gt;</summary>
        <author>
            <name>Paramjit L. Mahli</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Media Relations" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Public Relations" />
        
        



    <feedburner:origLink>http://www.profitingwithpublicrelations.com/2011/01/the-missing-link-how-lawyers-are-failing-to-maximize-public-relations-in-their-practices-part-2-of-3.html</feedburner:origLink></entry>
 
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