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	<title>PROMO Magazine</title>
	<link>http://expert.promomagazine.com/experiential_marketing</link>
	<description>Just another ATE weblog</description>
	<pubDate>Wed, 24 Jan 2007 17:45:49 +0000</pubDate>
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		<title>Define XM Mktg</title>
		<link>http://expert.promomagazine.com/experiential_marketing/2007/01/24/define-xm-mktg/</link>
		<comments>http://expert.promomagazine.com/experiential_marketing/2007/01/24/define-xm-mktg/</comments>
		<pubDate>Wed, 24 Jan 2007 16:03:54 +0000</pubDate>
		<dc:creator>Monica_Furrelle</dc:creator>
		
	<category>Uncategorized</category>
		<guid>http://expert.promomagazine.com/experiential_marketing/2007/01/24/define-xm-mktg/</guid>
		<description><![CDATA[Can you please clarify the differences between Experiential Marketing, Event Marketing, and Brand Activation  -- they seem to be used interchangeably.  Aren't they just different buzz words for the same type of promo efforts? ]]></description>
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		<title>EVENT MARKETING/TRADESHOWS/BRAND AMBASSADOR</title>
		<link>http://expert.promomagazine.com/experiential_marketing/2007/01/10/event-marketingtradeshowsbrand-ambassador/</link>
		<comments>http://expert.promomagazine.com/experiential_marketing/2007/01/10/event-marketingtradeshowsbrand-ambassador/</comments>
		<pubDate>Wed, 10 Jan 2007 15:11:32 +0000</pubDate>
		<dc:creator>KILA _HAMILTON</dc:creator>
		
	<category>Uncategorized</category>
		<guid>http://expert.promomagazine.com/experiential_marketing/2007/01/10/event-marketingtradeshowsbrand-ambassador/</guid>
		<description><![CDATA[I work part-time doing events as an independent contractor for several marketing companies.  I would love to do this full-time and branch out on my own.  Any advice on how to pursue this goal??  Basically I would like to cut out the middle-man and link up with companies to do their promotions [...]]]></description>
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		<title>XM Advice</title>
		<link>http://expert.promomagazine.com/experiential_marketing/2007/01/05/xm-advice/</link>
		<comments>http://expert.promomagazine.com/experiential_marketing/2007/01/05/xm-advice/</comments>
		<pubDate>Fri, 05 Jan 2007 16:08:15 +0000</pubDate>
		<dc:creator>Amy_Miller</dc:creator>
		
	<category>Uncategorized</category>
		<guid>http://expert.promomagazine.com/experiential_marketing/2007/01/05/xm-advice/</guid>
		<description><![CDATA[I've hired a bunch of XM agencies, but each campaign has been a nightmare to implement. Can you give me any advice? ]]></description>
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		<title>Cost of Experiential Marketing</title>
		<link>http://expert.promomagazine.com/experiential_marketing/2007/01/04/cost-of-experiential-marketing/</link>
		<comments>http://expert.promomagazine.com/experiential_marketing/2007/01/04/cost-of-experiential-marketing/</comments>
		<pubDate>Thu, 04 Jan 2007 07:05:02 +0000</pubDate>
		<dc:creator>Jim_Johnson</dc:creator>
		
	<category>Uncategorized</category>
		<guid>http://expert.promomagazine.com/experiential_marketing/2007/01/04/cost-of-experiential-marketing/</guid>
		<description><![CDATA[Isn't Experiential Marketing really expensive? ]]></description>
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		<title>ROI</title>
		<link>http://expert.promomagazine.com/experiential_marketing/2007/01/03/roi/</link>
		<comments>http://expert.promomagazine.com/experiential_marketing/2007/01/03/roi/</comments>
		<pubDate>Wed, 03 Jan 2007 16:55:05 +0000</pubDate>
		<dc:creator></dc:creator>
		
		<guid>http://expert.promomagazine.com/experiential_marketing/2007/01/03/roi/</guid>
		<description><![CDATA[How do you show ROI? ]]></description>
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