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<title>NHL Revamps Site, Strikes Yahoo Fantasy Deal</title>
<link>http://feedproxy.google.com/~r/PromoMagazineInteractiveMarketingRss/~3/-2riELAOsAA/nhl_revamps_site_0926</link>
<description>The National Hockey League is looking to lure more fans online with enhanced video and social networking features on its new Web site and through a fantasy hockey partnership with Yahoo&lt;p&gt;
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<pubDate>Fri, 26 Sep 2008 06:05:00 EDT</pubDate>
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<item>
<title>Doritos Offers $1 Million for Homemade Super Bowl Ad</title>
<link>http://feedproxy.google.com/~r/PromoMagazineInteractiveMarketingRss/~3/-m2IMX82Y3k/doritos_offers_million_ad_0925</link>
<description>Frito-Lay’s Doritos brand is once again turning to consumer-generated content for its Super Bowl advertising effort&lt;p&gt;
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<category>news</category>
<pubDate>Thu, 25 Sep 2008 06:05:00 EDT</pubDate>
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<item>
<title>Burger King Supports Election with Social Media</title>
<link>http://feedproxy.google.com/~r/PromoMagazineInteractiveMarketingRss/~3/8O_Wzg-9I1Q/burger_king_supports_election_0925</link>
<description>In 2004, Burger King used celebrity ads featuring Snoop Dogg, Michelle Branch and P. Diddy to encourage fans and diners to go to the polls&lt;p&gt;
   &lt;a href="http://imageads.googleadservices.com/pagead/imgclick/21866?pos=0"&gt;
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<category>news</category>
<pubDate>Thu, 25 Sep 2008 06:04:00 EDT</pubDate>
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<item>
<title>Discovery’s ‘Mythbusters’ Mines Viral Videos</title>
<link>http://feedproxy.google.com/~r/PromoMagazineInteractiveMarketingRss/~3/SLoC1gfGKX8/discoverys_mythbusters_viral_videos_0925</link>
<description>The Discovery Channel’s “Mythbusters” series is seeking ideas for the show from YouTube fans&lt;p&gt;
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<category>news</category>
<pubDate>Thu, 25 Sep 2008 06:03:00 EDT</pubDate>
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<title>Cotton Sponsors Fashion Reality Web Series</title>
<link>http://feedproxy.google.com/~r/PromoMagazineInteractiveMarketingRss/~3/W1a-f5eAN2Q/cotton_sponsors_fashion_series_0923</link>
<description>Cotton, Inc. is sponsoring a reality Web series that tells the story of three aspiring fashion designers working under the guidance of Eric Vallency&lt;p&gt;
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<category>news</category>
<pubDate>Tue, 23 Sep 2008 06:05:00 EDT</pubDate>
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