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7-Eleven Renews Coffee Cup Presidential Vote

Wed, 01 Oct 2008 06:03:00 EDT

7-Eleven is getting back into politics with a quirky campaign that lets customers voice their opinions about the upcoming presidential election via the selection of their coffee cups

Downy Teams with Ann Taylor for In-Store Events

Fri, 26 Sep 2008 06:06:00 EDT

Procter & Gamble is supporting the launch of the new Downy Total Care fabric enhancer with a series of in-store events with partner Ann Taylor Loft

NRF Predicts Weakest Holiday Sales in Six Years

Wed, 24 Sep 2008 06:03:00 EDT

The grim outlook for holiday retail sales continued yesterday as the National Retail Federation predicted sales to grow at the slowest pace in six years, according to its latest forecast

Brands Support Shopper Marketing: Study

Wed, 24 Sep 2008 06:01:00 EDT

Shopper marketing is becoming one of the most effective forms of in-store marketing, a new study released this week said

Kimberly-Clark Launches Breast Cancer Cause-Marketing Promo

Tue, 23 Sep 2008 06:04:00 EDT

Kimberly-Clark Corp. has launched a cause-marketing effort tied to its Huggies Baby Wipes and Viva Paper Towels products to help fight breast cancer during October, Breast Cancer Awareness Month