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	<title>Promo Magazine</title>
	<link>http://expert.promomagazine.com/sampling</link>
	<description>Just another ATE weblog</description>
	<pubDate>Fri, 11 May 2007 13:41:27 +0000</pubDate>
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		<title>Cooperative vs. Solo Sampling</title>
		<link>http://expert.promomagazine.com/sampling/2007/03/01/cooperative-vs-solo-sampling/</link>
		<comments>http://expert.promomagazine.com/sampling/2007/03/01/cooperative-vs-solo-sampling/</comments>
		<pubDate>Thu, 01 Mar 2007 15:26:44 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<guid>http://expert.promomagazine.com/sampling/2007/03/01/cooperative-vs-solo-sampling/</guid>
		<description><![CDATA[What are the pros and cons of cooperative vs. solo sampling programs? ]]></description>
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		<title>When should trial = purchase on a new product?</title>
		<link>http://expert.promomagazine.com/sampling/2007/05/11/when-should-trial-purchase-on-a-new-product/</link>
		<comments>http://expert.promomagazine.com/sampling/2007/05/11/when-should-trial-purchase-on-a-new-product/</comments>
		<pubDate>Fri, 11 May 2007 13:41:27 +0000</pubDate>
		<dc:creator>Lyn_Allen</dc:creator>
		
		<guid>http://expert.promomagazine.com/sampling/2007/05/11/when-should-trial-purchase-on-a-new-product/</guid>
		<description><![CDATA[Hi Jesse,
I've been sampling a "new" liquor for a year in bars and liquor stores in a select US market .  The product is new to the US, but the National shot of Hungary since 1790! Our target consumers LOVE it, prefering it to other shot brands, but are not calling for it yet.
This [...]]]></description>
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		<title>Average in-store sampling costs?</title>
		<link>http://expert.promomagazine.com/sampling/2007/04/17/average-in-store-sampling-costs/</link>
		<comments>http://expert.promomagazine.com/sampling/2007/04/17/average-in-store-sampling-costs/</comments>
		<pubDate>Wed, 18 Apr 2007 02:12:14 +0000</pubDate>
		<dc:creator>Nathan_Stauber</dc:creator>
		
		<guid>http://expert.promomagazine.com/sampling/2007/04/17/average-in-store-sampling-costs/</guid>
		<description><![CDATA[Hello, I am developing a brand plan for fresh refrigerated salsa to be sold thru regional grocery chains in the Southwest USA.  What are some good average in-store sampling cost assumptions to make?

Thanks,  Nathan  ]]></description>
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		<title>ROI from Sampling</title>
		<link>http://expert.promomagazine.com/sampling/2007/03/01/roi-from-sampling/</link>
		<comments>http://expert.promomagazine.com/sampling/2007/03/01/roi-from-sampling/</comments>
		<pubDate>Thu, 01 Mar 2007 15:25:59 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<guid>http://expert.promomagazine.com/sampling/2007/03/01/roi-from-sampling/</guid>
		<description><![CDATA[My management always challenges me to prove the ROI from sampling.  Any suggestions? ]]></description>
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		<title>Sampling Programs More Efficient</title>
		<link>http://expert.promomagazine.com/sampling/2007/03/01/sampling-programs-more-efficient/</link>
		<comments>http://expert.promomagazine.com/sampling/2007/03/01/sampling-programs-more-efficient/</comments>
		<pubDate>Thu, 01 Mar 2007 15:25:03 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<guid>http://expert.promomagazine.com/sampling/2007/03/01/sampling-programs-more-efficient/</guid>
		<description><![CDATA[Sampling is expensive.  How can I make my sampling programs more efficient? ]]></description>
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