Marketing Music Education with Kathleen Heuer http://kathleenheuer.com/category/podcasts/promotingyourmusicprogram/ Marketing Music Education is THE podcast that encourages music educators & boosters to use simple tools and tactics to increase the reach, influence and “relentlessly positive” perception of their programs. In addition to tips and tricks, I’ll also feature other topics and guests that affect the world of music education. In a world where we're all waiting for the next budget battle axe to drop, the techniques you learn here will strengthen the armor that protects the program you've worked so hard to build. Wed, 19 Sep 2018 19:20:19 +0000 en-US hourly 1 This podcast helps music educators, parents and boosters work smarter—not harder—to take their music programs to the next level. If you’re looking to increase participation in and awareness of your music program so you can reach more students and improve their music education experience, you're in the right place! Kathleen Heuer Marketing Music Education promotingyourmusicprogram – Kathleen Heuer http://kathleenheuer.com/wp-content/uploads/powerpress/PMP_art.png http://kathleenheuer.com/category/podcasts/promotingyourmusicprogram/ noAll rights reserved 2015music,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educatorkathleen@marketingmusic.educationKathleen Heuer Mac Smith of the Scouts Honor documentary http://kathleenheuer.com/2016/11/mac-smith-of-the-scouts-honor-documentary/ http://kathleenheuer.com/2016/11/mac-smith-of-the-scouts-honor-documentary/#respond Tue, 08 Nov 2016 23:48:10 +0000 http://kathleenheuer.com/?p=1614 Scouts Honor: Inside a Marching Brotherhood In this episode, Kathleen’s guest is Mac Smith, the founder of Gigantic Cranium, an independent film production outfit. Along with Tom Tollefsen, Garrick Gonzalez, John “JT” Torrijos and the other members of the team, they produced the documentary film about the Madison Scouts drum and bugle corps—Scouts Honor: Inside a Marching […]

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]]> Scouts Honor: Inside a Marching Brotherhood

Scouts Honor Mac Smith

In this episode, Kathleen’s guest is Mac Smith, the founder of Gigantic Cranium, an independent film production outfit. Along with Tom Tollefsen, Garrick Gonzalez, John “JT” Torrijos and the other members of the team, they produced the documentary film about the Madison Scouts drum and bugle corps—Scouts Honor: Inside a Marching Brotherhood.

Scouts Honor itunes

Mac’s family frequently brought him to movies and it was in 1977, when he watched Star Wars, that he decided that he wanted to make movies when he grew up. He experimented with video cameras and editing throughout his childhood. At 17, he attended the Summer Production Workshop at USC Film School. He studied film and also auditioned for the Madison Scouts Drum & Bugle Corps and marched for one year. He was the Music Director at the University of Iowa College radio station, KRUI, when he decided to start his career in sound editing for movies. He has worked on post production sound for over 75 films and was nominated for 10 Golden Reel Awards. Mac is grateful to his team, especially Tom Tollefsen, Director, Co-Producer for the success of their Scouts Honor movie.

  • Mac talks about his life in the Bay Area with his wife Ashley, his son Admiral, and daughter Maven.
  • Mac Smith’s experience in connecting with some people in Drum Corps Activity specifically Madison Scouts which starred in the movie Scouts Honor
  • Mac’s purpose for making the movie
  • Gigantic Cranium projects
  • His efforts at marketing their work via the social media
  • What Mac had learned in being independent in social media-based crowdfunding
  • Mac’s advice for new music and independent film producers
  • Criteria for selection of members of the Drum Corps
  • Other details about his work

Movie website: www.scoutshonormovie.com

Gigantic Cranium website: http://www.giganticcranium.com/

Facebook: https://www.facebook.com/MadisonScoutsMovie/

 

 

About Mac Smith

Mac Smith (documentary filmmaker and sound designer) was born into a family of tuba players in Omaha, Nebraska. His parents and older siblings exposed him to films that were a bit mature for his age, and a wide variety of musical styles. Films that stand out from his early childhood are “Murder By Death”, “Monty Python and the Holy Grail”, and “The Blues Brothers”. It was on that fateful day when his parents took him to see “Star Wars” in the theater in 1977 that changed it all. After that viewing, Mac knew that he wanted to make movies when he grew up. Mac experimented with video cameras, and picture editing throughout his childhood. He went off to Los Angeles at age 17 to take the Summer Production Workshop at USC Film School, and then made his home in Iowa City at the University of Iowa. Mac marched in the sousaphone section of the Hawkeye Marching Band, and studied film at Iowa. During his time in Iowa City, Mac decided to audition for the Madison Scouts drum & bugle corps in Madison, Wisconsin. He marched as a contra player for only one year due to age eligibility in 1995.

The lightbulb really went off for Mac when he got his hands on early digital audio editing software while he was the Music Director at the University of Iowa college radio station, KRUI. This is where sound and picture came together in his mind. The decision was made to start his career in sound editing for movies. Within a year of moving to Northern California, he found his way into the movie industry. Mac has worked on post production sound for over 75 films (“Dawn of the Planet of the Apes,” “The Birth of a Nation,” “Toy Story 3,” “Tron Legacy,” “Rango”) and has been nominated for 10 Golden Reel awards (Motion Picture Sound Editing).

In 2011, Mac and Tom Tollefsen started developing the concept of a documentary film that focuses on the drum corps activity that they wanted to direct and produce. The film, “Scouts Honor: Inside a Marching Brotherhood” screened at four film festivals from 2014 to 2015 and took home 3 awards. Through the “Theatrical on Demand” company Gathr, “Scouts Honor” screened in nearly 30 theaters around the USA in 2015 and 2016. In June, the film was released on DVD and Bluray and now it’s coming out on iTunes on November 8th.

Mac enjoys living in the Bay Area with his wife Ashley, his son Admiral, and daughter Maven.

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]]> http://kathleenheuer.com/2016/11/mac-smith-of-the-scouts-honor-documentary/feed/ 0 Scouts Honor: Inside a Marching Brotherhood In this episode, Kathleen’s guest is Mac Smith, the founder of Gigantic Cranium, an independent film production outfit. Along with Tom Tollefsen, Garrick Gonzalez, Scouts Honor: Inside a Marching Brotherhood In this episode, Kathleen’s guest is Mac Smith, the founder of Gigantic Cranium, an independent film production outfit. Along with Tom Tollefsen, Garrick Gonzalez, John “JT” Torrijos and the other members of the team, they produced the documentary film about the Madison Scouts drum and bugle corps—Scouts Honor: Inside a Marching […] promotingyourmusicprogram – Kathleen Heuer 57:09 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator United States Army Field Band http://kathleenheuer.com/2016/07/united-states-army-field-band/ http://kathleenheuer.com/2016/07/united-states-army-field-band/#respond Fri, 08 Jul 2016 20:49:40 +0000 http://kathleenheuer.com/?p=1601 On this episode of the Marketing Music Education podcast, I speak with Colonel Jim R. Keene, Master Sergeant Jason Stephens, and Staff Sergeant Heidi Ackerman of The United States Army Field Band. We discuss the group’s mission, where they fit in among the Army’s many other music ensembles, handling stress and burnout, and much more. In particular, we […]

The post United States Army Field Band appeared first on Kathleen Heuer.

]]> On this episode of the Marketing Music Education podcast, I speak with Colonel Jim R. Keene, Master Sergeant Jason Stephens, and Staff Sergeant Heidi Ackerman of The United States Army Field Band. We discuss the group’s mission, where they fit in among the Army’s many other music ensembles, handling stress and burnout, and much more. In particular, we talk about their use of social media (especially live streaming) to achieve their goals, and how YOU can use it to achieve your music program’s goals!

Colonel Jim R. Keene

Army Field Band COL Jim R KeeneColonel Jim R. Keene became the Commander of The United States Army Field Band in January 2015. Prior to this assignment, he served as Commander of the United States Military Academy Band at West Point, New York; Commandant of the Army School of Music at Norfolk, Virginia; and at The United States Army Band “Pershing’s Own” in Washington, DC, the U.S. Army Europe Band and Chorus in Heidelberg, Germany, and the Army Ground Forces Band in Atlanta, Georgia.

COL Keene has led numerous performances for international military and civilian leaders, dignitaries, and heads of state. During his time as Commander of the United States Military Academy Band at West Point, he led performances for the 125th anniversary of the Statue of Liberty, co-directed the music for A&E’s and the National Park Service’s “A New Birth of Freedom” special for the 150th commemoration of the Battle of Gettysburg, and a one-hour music special holiday production by the West Point Band aired on Fox News, “A West Point Holiday.” COL Keene led The U.S. Army Chorus in performances at the interments of former Presidents Ronald Reagan in Simi Valley, California, and Gerald R. Ford in Grand Rapids, Michigan. He has performed for seven U.S. presidents, at the 1996 Summer Olympic and Para-Olympic Games in Atlanta, the dedication of the National WWII Memorial, the one-year anniversary of 9/11 at the Pentagon, the “Kennedy Center Honors,” and the Military District of Washington’s production, “Spirit of America.” He has worked with the Cincinnati Pops Orchestra and Chorus and the National Symphony Orchestra, and has conducted the Dallas Wind Symphony, the Boston Pops Orchestra, and the New York Philharmonic.

Prior to joining the Army, COL Keene served as Assistant Conductor of the Southern Methodist University (SMU) Symphony, Orchestra Conductor at the SMU International Conservatory Summer Festival in Taos, New Mexico, and Music Director of the Albuquerque Civic Light Opera. He holds a Master of Music degree in Orchestral Conducting from the Meadows School of the Arts at Southern Methodist University and a Bachelor of Music degree in Piano Performance from the University of New Mexico. He is a violinist, fiddler, pianist, accompanist, and songwriter, and is a native of Albuquerque, New Mexico.

Master Sergeant Jason Stephens

Army Field Band MSG Jason StephensMaster Sergeant Jason Stephens earned a Master of Arts degree from Florida State University and a Bachelor of Music Education degree from the University of South Florida. He served in the 392nd Army Band. MSG Stephens has worked as a middle school band director, tuba player for Walt Disney World, and adjunct professor of Tuba at Troy State University. He currently serves as the Educational Activities Coordinator for The U.S. Army Field Band.

Staff Sergeant Heidi Ackerman

Army Field Band SSG Heidi AckermanStaff Sergeant Heidi Ackerman received a Master of Music degree from Arizona State University and a Bachelor of Music Education degree from Northwestern College in Orange City, Iowa. She debuted with the Phoenix Symphony in 2011 singing Mendelssohn’s “Elijah” and enjoyed three seasons as a professional chorister with Arizona Opera. Before joining The U.S. Army Field Band, SSG Ackerman sang with the Cantos de Taos at the Taos Opera Institute, conducted church and community choirs, taught junior high music, and sang professionally throughout the greater Phoenix area.

 

Links & resources mentioned in this episode with the United States Army Field Band

armyfieldband.com

http://www.flickr.com/photos/tusafb

http://www.youtube.com/USArmyFieldBand

http://www.facebook.com/FieldBand

http://www.facebook.com/jazzambassadors

http://www.facebook.com/armyrockband

http://twitter.com/fieldband

http://twitter.com/armyrockband

http://twitter.com/jazzambassadors

http://www.music.army.mil/

U.S. Army All-American Bowl

US Army Field Band All American MarchingBand-NoBackground-207x300

Military Band Funding

“If we really had a manning crisis, from my perspective, we would really tell people to put down the tuba and pick up a wrench or a gun.”
— Rep. Martha McSally, R-Ariz.

Articles

Congresswoman to Air Force: Put down the tuba, pick up a gun

Congresswoman calls for cuts to military music. by Anne Midgette

Politico: Gov’t Bands Face Chopping Block by College Marching

The Pentagon’s battle of the bands by Ellen Mitchell
Music in the military is a storied tradition, but some lawmakers say $437 million in yearly spending is too much.

U.S. HOUSE New National March: “The Stars and Stripes ForNever” by Daniel W. Boothe

NAfME Opposes McSally Amendment to Cut Military Band Funding

Petitions

Continue Military Bands Funding via We the People

Continue Military Bands Funding via Change.org

TAKE ACTION NOW

ACTION ALERT: Here’s What You Can Do To Help Defeat The Destruction Of Military Bands

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]]> http://kathleenheuer.com/2016/07/united-states-army-field-band/feed/ 0 On this episode of the Marketing Music Education podcast, I speak with Colonel Jim R. Keene, Master Sergeant Jason Stephens, and Staff Sergeant Heidi Ackerman of The United States Army Field Band. We discuss the group’s mission, On this episode of the Marketing Music Education podcast, I speak with Colonel Jim R. Keene, Master Sergeant Jason Stephens, and Staff Sergeant Heidi Ackerman of The United States Army Field Band. We discuss the group’s mission, where they fit in among the Army’s many other music ensembles, handling stress and burnout, and much more. In particular, we […] promotingyourmusicprogram – Kathleen Heuer 58:31 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator NAfME President Glenn Nierman http://kathleenheuer.com/2016/05/nafme-president-glenn-nierman/ http://kathleenheuer.com/2016/05/nafme-president-glenn-nierman/#respond Fri, 20 May 2016 16:10:08 +0000 http://kathleenheuer.com/?p=1596 Glenn Nierman is the current president of the National Association for Music Education. A blog post was published alleging that NAfME CEO Michael Butera made controversial comments about race and diversity at a recent event hosted by the National Endowment for the Arts. That’s when Dr. Nierman found himself near the eye of a public relations […]

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]]> Glenn Nierman is the current president of the National Association for Music Education. A blog post was published alleging that NAfME CEO Michael Butera made controversial comments about race and diversity at a recent event hosted by the National Endowment for the Arts. That’s when Dr. Nierman found himself near the eye of a public relations firestorm.

burn nafme card

Halftime Magazine has a great recap of the timeline of events here.

Dr. Nierman was kind enough to join me Friday afternoon to talk about the week’s turn of events, and what comes next for NAfME. Here’s what we discussed.

MME Glenn Nierman twitter

Questions for NAfME president Glenn Nierman

How are board members selected?

How can NAfME’s current policies be adjusted to encourage increased diversity?

What was the selection process for the new CEO? Why was interim leadership not appointed?

What kind of experience does new CEO Michael Blakeslee have with diversity?

Where do the issues with diversity in music education begin? Are we not recruiting diverse students into music ed to begin with?

What would you tell people about what happened this week and what comes next?

How can music educators nationwide help increase diversity?

 

Ready to discuss?

So were we. Check out this Blab roundtable featuring Matthew Stultz of Together We Can, Olin Hannum of the AMusEd podcast, Bruce Faske of the Get Some Grit podcast, and via chat, Scott Lang of Scott Lang Leadership.

 

About NAfME President Glenn Nierman

glenn nierman NAfMEGlenn E. Nierman, NAfME President for 2014-2016, is currently a member of the University of Nebraska-Lincoln School of Music faculty. He teaches graduate classes in research and curriculum development, as well as a non-major popular music guitar class. His public school teaching experience includes work with middle school general music and choir, as well as high school band and orchestra. Glenn, a Past President of NAfME’s North Central Division and a Past President of the Nebraska Music Educators Association (NMEA), also served his state as the Chairperson of College/University Affairs and Chairperson of the Coalition for Music Education, the advocacy arm of NMEA. In these positions, he organized the state’s first Music Mentor Program for beginning music educators and helped to draft legislation debated before the Nebraska Legislature’s Education Committee to promote the need for standards in the arts.

Dr. Nierman has authored many journal articles, made numerous presentations at NAFME Conferences, and given addresses at World Congresses of the International Society of Music Education (ISME) around the world. He has authored chapters in NAFME’s Benchmarks in Action and Spotlight on Assessment publications. Honors and awards include recognition for Outstanding Undergraduate Teaching and receipt of the Steinhart Distinguished Endowed Professorship in Music Education. He holds a B.M. in Music Education from Washburn University (Kansas), and M.M. and D.M.E. degrees from the University of Cincinnati College-Conservatory of Music.

Read Glenn Nierman’s resume.

Thanks to fellow podcaster Jason Heath for the recent shoutout on his blog! Find his podcast at contrabassconversations.com.

Now you can support the show on Patreon! Learn how it works here:

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]]> http://kathleenheuer.com/2016/05/nafme-president-glenn-nierman/feed/ 0 Glenn Nierman is the current president of the National Association for Music Education. A blog post was published alleging that NAfME CEO Michael Butera made controversial comments about race and diversity at a recent event hosted by the National Endow... Glenn Nierman is the current president of the National Association for Music Education. A blog post was published alleging that NAfME CEO Michael Butera made controversial comments about race and diversity at a recent event hosted by the National Endowment for the Arts. That’s when Dr. Nierman found himself near the eye of a public relations […] promotingyourmusicprogram – Kathleen Heuer 28:19 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator NAfME & Diversity: Let’s talk about it http://kathleenheuer.com/2016/05/diversity-nafme/ http://kathleenheuer.com/2016/05/diversity-nafme/#respond Thu, 12 May 2016 21:24:34 +0000 http://kathleenheuer.com/?p=1591 There has been a stunning turn of events in the world of music education this week, and they concern diversity. The National Association for Music Education has replaced their CEO after allegations of possibly racist statements made at a NEA event. Join me tomorrow, May 13, 2016 at 5:00 pm Eastern Daylight Time as I […]

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]]> There has been a stunning turn of events in the world of music education this week, and they concern diversity. The National Association for Music Education has replaced their CEO after allegations of possibly racist statements made at a NEA event.

Join me tomorrow, May 13, 2016 at 5:00 pm Eastern Daylight Time as I host my first Blab to discuss what happened, why, and where we go from here.

MME blab diversity

If you can’t be there in person, leave me a 90-second voicemail here, or share an mp3 file with me. You can also leave me your thoughts here in the comments or on social media, and I’ll be glad to read them.

The post NAfME & Diversity: Let’s talk about it appeared first on Kathleen Heuer.

]]> http://kathleenheuer.com/2016/05/diversity-nafme/feed/ 0 There has been a stunning turn of events in the world of music education this week, and they concern diversity. The National Association for Music Education has replaced their CEO after allegations of possibly racist statements made at a NEA event. There has been a stunning turn of events in the world of music education this week, and they concern diversity. The National Association for Music Education has replaced their CEO after allegations of possibly racist statements made at a NEA event. Join me tomorrow, May 13, 2016 at 5:00 pm Eastern Daylight Time as I […] promotingyourmusicprogram – Kathleen Heuer 6:12 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Jeff Grogan, 2017 MFA Honor Orchestra of America conductor http://kathleenheuer.com/2016/04/1584/ http://kathleenheuer.com/2016/04/1584/#respond Fri, 29 Apr 2016 02:55:06 +0000 http://kathleenheuer.com/?p=1584 Read the full article about Jeff Grogan I wrote for the Music for All Orchestra America Newsletter here. Learn more about the Orchestra America National Festival here, and how students can apply to work with Jeff Grogan as a member of the 2017 Honor Orchestra of America here. Don’t forget: subscribe here on Google Play, here on iTunes, or here […]

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]]> Jeff Grogan

Photo credit Fred Stucker

Read the full article about Jeff Grogan I wrote for the Music for All Orchestra America Newsletter here. Learn more about the Orchestra America National Festival here, and how students can apply to work with Jeff Grogan as a member of the 2017 Honor Orchestra of America here.

Don’t forget: subscribe here on Google Play, here on iTunes, or here on Stitcher to get each episode as soon as it’s available!

Jeff Grogan serves as conductor and artistic director of the InterSchool Orchestras of New York as well as the Greater Newark Youth Orchestras and music director and conductor of the New Jersey Youth Symphony. He is in his sixth season as the education and community engagement conductor for the New Jersey Symphony Orchestra, where he leads the NJSO in a variety of concerts each season.

In addition, he spends a large portion of each season working with school music programs, festivals, and conducting All State Orchestras throughout the country. Prior to his appointment with the NJSO, Grogan was director of orchestras and associate professor at the Ithaca College School of Music. Grogan was previously on faculty at the University of Michigan and Baylor University. He taught public school in the Desoto (Texas) Independent School District. Grogan is a graduate of Stephen F. Austin State University and the University of Michigan.

 

Resources from my conversation with Jeff Grogan

InterSchool Orchestras of New York

Greater Newark Youth Orchestras

New Jersey Youth Symphony

Orchestra You at the New Jersey Symphony

NPR’s coverage of Orchestra You

Get Some Grit podcast with Bruce Faske:
Episode 16 – Spring Break? Or Spring Repair?

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]]> http://kathleenheuer.com/2016/04/1584/feed/ 0 Read the full article about Jeff Grogan I wrote for the Music for All Orchestra America Newsletter here. Learn more about the Orchestra America National Festival here, and how students can apply to work with Jeff Grogan as a member of the 2017 Honor Or... Read the full article about Jeff Grogan I wrote for the Music for All Orchestra America Newsletter here. Learn more about the Orchestra America National Festival here, and how students can apply to work with Jeff Grogan as a member of the 2017 Honor Orchestra of America here. Don’t forget: subscribe here on Google Play, here on iTunes, or here […] promotingyourmusicprogram – Kathleen Heuer kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Dr. John Gallagher of NYSSMA http://kathleenheuer.com/2016/03/john-gallagher-nyssma/ http://kathleenheuer.com/2016/03/john-gallagher-nyssma/#respond Sun, 06 Mar 2016 05:57:28 +0000 http://kathleenheuer.com/?p=1574 I first found Dr. John Gallagher and NYSSMA on Twitter a couple of years ago. They linked to something called a “Swiss cheese” press release. I clicked the link and found not only a treasure trove of templates for public relations—all tailored specifically for music education programs—but tumbled down a deep rabbit hole of online […]

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]]> I first found Dr. John Gallagher and NYSSMA on Twitter a couple of years ago. They linked to something called a “Swiss cheese” press release. I clicked the link and found not only a treasure trove of templates for public relations—all tailored specifically for music education programs—but tumbled down a deep rabbit hole of online resources all designed to help you market music education right in your own community.

I’m so glad John was able to join me on the podcast! Here are a few of the topics we touch on in this episode:

  • What is a “Swiss Cheese” news release?
  • What’s the best way to advocate for your program?
  • The importance of engaging your community
  • How to get your music program covered by local news outlets
  • Lessons from failed attempts to organize a booster group
  • The legality of using students’ images to promote your music program
  • Great advice from a retired superintendent to battle burnout
  • A few “out-of-the-box” fundraiser ideas
  • The one thing that John says will improve your music program

 

John Gallagher NYSSMA perform

 

Resources from this episode

NYSSMA Swiss cheese news releases

NYSSMA on Twitter

Email Dr. Gallagher

Why Music? PSAs for Music in Our Schools Month from NAfME

About Dr. John Gallagher

John Gallagher NYSSMAJohn J. Gallagher, Ed.D., is the Director of Fine Arts for the Longwood Central School District, a position he has held since 2006. He has served the New York State School Music Association (NYSSMA) as State Chairperson for Public Relations and Information since 2000; the Suffolk County Music Educators Association (SCMEA) as Commercial Membership chairperson since 2014; and the Suffolk County Chapter of the New York State Council of Administrators of Music Education (NYSCAME) as director of professional development since 2015.

He has also held positions in community and public relations for school districts handling all aspects of communication including news releases, district calendars, and newsletters.

A dedicated advocate for arts education, Dr. Gallagher joined with leaders on the state and local levels to spearhead the creation of the Long Island Scholar Artist  program, an initiative that provides media coverage to students in the five areas of the arts. Students are featured each month of the school year in Newsday and were first introduced in September 2007. In December 2008, WLIW-TV, Long Island’s local PBS station, aired a documentary on the program.

School music programs under his leadership have received the designation of being among the Best Communities for Music Education in America and have been named a Finalist in the GRAMMY Signature Schools program. Bands under his direction have been featured in such venues as Walt Disney World, the Waldorf-Astoria Hotel, the Empire State Plaza and Madison Square Garden. They have received high ratings in concert performance and his marching band earned a 2002 State Championship.

Before turning to a career in music education, John was employed in the field of public relations and marketing communications. He has held positions in the field of corporate and brand marketing, healthcare communications, and has handled public relations for various performing groups.

John Gallagher created and has presented an arts advocacy clinic to various arts educators associations and educational institutions along the East Coast. His writings on the topic have been published in NYSSMA’s Magazine, School Music News. John’s doctoral research studied the role of music administrators and music educators as advocates for their school music programs. A portion of his dissertation was published to create NYSSMA’s Advocacy manual.

John holds membership in the National Association for Music Education (NAfME), NYSSMA, NYSCAME, SCMEA  and Suffolk-NYSCAME and is a NYSSMA All State Brass Adjudicator.

He holds a B.S. in Communication Arts from St. John’s University, an M.S. in Music Education from C.W. Post College, an Advanced Graduate Certificate in School District Administration from the University at Stony Brook, and an Ed.D. in Educational Administration from Dowling College.

Dr. Gallagher lives in Middle Island, NY with his wife, Danielle, and their children Amanda, Thomas, and Michael.

 

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The post Dr. John Gallagher of NYSSMA appeared first on Kathleen Heuer.

]]> http://kathleenheuer.com/2016/03/john-gallagher-nyssma/feed/ 0 I first found Dr. John Gallagher and NYSSMA on Twitter a couple of years ago. They linked to something called a “Swiss cheese” press release. I clicked the link and found not only a treasure trove of templates for public relations—all tailored specific... I first found Dr. John Gallagher and NYSSMA on Twitter a couple of years ago. They linked to something called a “Swiss cheese” press release. I clicked the link and found not only a treasure trove of templates for public relations—all tailored specifically for music education programs—but tumbled down a deep rabbit hole of online […] promotingyourmusicprogram – Kathleen Heuer 47:56 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator MFA Middle School Band Camp http://kathleenheuer.com/2015/12/mfamscamp/ http://kathleenheuer.com/2015/12/mfamscamp/#respond Wed, 16 Dec 2015 07:54:12 +0000 http://kathleenheuer.com/?p=1557 In this episode, I speak with Greg Scapillato and Keith Ozsvath. They’re the coordinators of the brand new MFA middle school track at the 2016 Music For All Summer Symposium. We’ll talk about how Keith and Greg met and where their careers have taken them. We discuss the challenges they face as middle school band […]

The post MFA Middle School Band Camp appeared first on Kathleen Heuer.

]]> MFA MS band campIn this episode, I speak with Greg Scapillato and Keith Ozsvath. They’re the coordinators of the brand new MFA middle school track at the 2016 Music For All Summer Symposium.

We’ll talk about how Keith and Greg met and where their careers have taken them. We discuss the challenges they face as middle school band directors, like recruiting, retention and burnout. They also share why they saw a need for a camp like the MFA middle school camp, as well as their approach to designing the event from scratch.

To learn more, listen in. Then click here to sign up to get more information as it’s available, and check out this feature article here.

http://musicforall.org/mscamp

Band Directors Facebook Group

 

About this week’s guests


keith ozsvath headshotKeith Ozsvath is passionate about teaching music, professional development, and integrating technology. He joined the music faculty at Rotolo Middle School in Batavia, Illinois, in 2000 and teaches the 8th Grade Band, Jazz Ensemble, and the Symphonic Band. Mr. Ozsvath is an active adjudicator and clinician in the Chicago area. He is a member of the American School Band Directors Association, National Association for Music Education, been recognized twice by “Who’s Who Among America’s Teachers” and is an Eagle Scout. He has been an Illinois Summer Youth Music conductor at the University of Illinois Champaign-Urbana. Additionally, he has presented sessions at the National Middle School Association Conference, Illinois Music Educators All-State Conference, and at VanderCook College of Music. Keith currently teaches two VanderCook MECA classes: Tech Tools for the Music Educator and an online class, You Made This! Website Design & Creation for Music Educators. Mr. Ozsvath also authors a blog, www.teachingbandandmore.com, which provides practical teaching ideas for music educators.

 

greg scapillato sq cropGreg Scapillato teaches band in Northbrook District 28 (IL), conducting the Wind Ensemble and teaching lessons grades 4-8. Mr. Scapillato strives to create meaningful musical experiences for students in his care. While teaching the Beginning Band, he introduced a demonstration concert designed to improve parent investment and engagement. The NBJH Wind Ensemble, under Mr. Scapillato’s direction, has benefitted from special performance opportunities, including joint concerts with professional ensembles and service-based performances such as the local Veterans’ Day Ceremony. Mr. Scapillato also initiated a biennial alumni concert to connect students to those with a life-long love of music performance. In addition to music-related pursuits, Mr. Scapillato enjoys developing his expertise with technology and its integration to accelerate student learning. Success is not a solo adventure: Mr. Scapillato is grateful for supportive colleagues, friends, and family. He calls Arlington Heights, Illinois, home with his wife, son, and an incorrigible Golden Retriever.

The post MFA Middle School Band Camp appeared first on Kathleen Heuer.

]]> http://kathleenheuer.com/2015/12/mfamscamp/feed/ 0 In this episode, I speak with Greg Scapillato and Keith Ozsvath. They’re the coordinators of the brand new MFA middle school track at the 2016 Music For All Summer Symposium. We’ll talk about how Keith and Greg met and where their careers have taken th... In this episode, I speak with Greg Scapillato and Keith Ozsvath. They’re the coordinators of the brand new MFA middle school track at the 2016 Music For All Summer Symposium. We’ll talk about how Keith and Greg met and where their careers have taken them. We discuss the challenges they face as middle school band […] promotingyourmusicprogram – Kathleen Heuer 34:28 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator More with Richard Crain of Midwest Clinic http://kathleenheuer.com/2015/11/richard-crain-midwest-clinic/ http://kathleenheuer.com/2015/11/richard-crain-midwest-clinic/#respond Wed, 18 Nov 2015 05:20:54 +0000 http://kathleenheuer.com/?p=1540 In this episode of the Marketing Music Education podcast, I continue my talk with Richard Crain of the Midwest Clinic. We discuss why marching band is so big in Texas and why it’s so important for band directors to continue to hone their craft, plus the biggest lessons he’s learned over the course of his […]

The post More with Richard Crain of Midwest Clinic appeared first on Kathleen Heuer.

]]> In this episode of the Marketing Music Education podcast, I continue my talk with Richard Crain of the Midwest Clinic. We discuss why marching band is so big in Texas and why it’s so important for band directors to continue to hone their craft, plus the biggest lessons he’s learned over the course of his teaching career.

This is the second of two episodes with Richard Crain; find the first half of our conversation here!

 

Richard Crain of Midwest ClinicRichard C. Crain has recently completed a tenure as Director of Instrumental Studies at Houston Baptist University. He previously served 21 years as Director of Music for the Spring Independent School District near Houston, TX.  He also previously served as Head Band Director at Westfield HS, Spring HS, and Belton HS. His Spring HS band performed at The Midwest Clinic in Chicago in 1980 and Belton HS in the Tournament of Roses Parade in Pasadena, CA, in 1974 and won honors in concert and marching contests in TX, LA, VA, and CO. He currently is a frequent adjudicator, clinician, and consultant throughout the U.S.; and he has been a presenter for numerous university summer band camps, music education classes, and state music conventions throughout the U.S. and in Canada. Crain retired in 2000 from Spring ISD after 44 years of service in public school music education.

Crain has served on The Midwest Clinic Board of Directors since 1992 and as a Vice President in 2004. He was elected President of the Board in 2009. He and his wife Gayle were the Festival Coordinators for the National Concert Band Festival from its debut in 1991 through 2008, and he and Gayle were inducted into the Bands of America Hall of Fame in 2005. Crain is Past President of the Texas Bandmasters Association, the Alpha Chapter of Phi Beta Mu, and the Texas Music Adjudicators Association. From 1977 through 2008, he served as International Executive Secretary of Phi Beta Mu International Bandmasters Fraternity, and he is included in the PBM Texas Bandmasters Hall of Fame. He is a member of the American Bandmasters Association and is a co-author of Band Expressions, Books I and II, published by Alfred Publications. He and his wife Gayle served as Executive Secretaries for the University Interscholastic League Region IX band, choir, and orchestra contests for over 11 years.

In December of 2007, Crain received the Medal of Honor from The Midwest Clinic in Chicago for his contributions to music education throughout the U.S. and Canada; and in 2009, the Outstanding Contribution to Bands Award was presented to Crain at the annual meeting of Phi Beta Mu International at The Midwest Clinic in Chicago. Other honors include the Music Administrator Lifetime Achievement Award from TBA in 2006, the Richard C. Crain Fine Arts Building at Spring HS dedicated in 2000, the Distinguished Faculty Award from the SHS Alumni in 2002, the Texas Bandmaster of the Year Award by TBA in 1994, and the state and national 1994 Outstanding Music Educator awards from NFIAA. In 1974, Crain was named “Man of the Year” by the Chamber of Commerce of Belton, Texas. From the 1970’s through 2007, Crain was an organizer of the services held by the Fellowship of Christian Musicians at the TBA conventions, and he is currently a Deacon and the Orchestra Director for Spring Baptist Church in Spring, TX. In February 2011, Crain received the “Outstanding Contributions to Music Education Award” from the South Central Regional Music Conference in Monroe, LA., and in December of 2011, he received the “Al and Gladys Wright” award from the Women’s Band Directors International Association. The Texas Bandmasters Association presented Crain with The Honorary Life Membership award in July of 2012. In December of 2013, Crain was inducted into the Phi Beta Mu International Bandmasters Association Hall of Fame, in Chicago, Illinois, and received the Phi Beta Mu Outstanding Contributor Award in 2011.

Richard lives in The Woodlands, TX; his wife Gayle is a resident in The Isle at Kingwood. Their three sons, successful businessmen in nearby Houston, are Scott, with wife Jennifer and children Lauren, Emily, and Joshua; Chris, with wife Melissa and children Jacob, Caroline and Emma Kate; and Steven. Richard’s wife Gayle is a former college business instructor and college administrator who has worked with him for many music education organizations for 53 years and has provided invaluable assistance throughout his career. She is an honorary member of Phi Beta Mu International. She also served on the Board of the TBA Wives Association and as President in 1977.

MME Richard Crain twitter

The post More with Richard Crain of Midwest Clinic appeared first on Kathleen Heuer.

]]> http://kathleenheuer.com/2015/11/richard-crain-midwest-clinic/feed/ 0 In this episode of the Marketing Music Education podcast, I continue my talk with Richard Crain of the Midwest Clinic. We discuss why marching band is so big in Texas and why it’s so important for band directors to continue to hone their craft, In this episode of the Marketing Music Education podcast, I continue my talk with Richard Crain of the Midwest Clinic. We discuss why marching band is so big in Texas and why it’s so important for band directors to continue to hone their craft, plus the biggest lessons he’s learned over the course of his […] promotingyourmusicprogram – Kathleen Heuer 27:14 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Richard Crain of the Midwest Clinic http://kathleenheuer.com/2015/11/richard-crain-of-the-midwest-clinic/ http://kathleenheuer.com/2015/11/richard-crain-of-the-midwest-clinic/#respond Mon, 16 Nov 2015 06:09:34 +0000 http://kathleenheuer.com/?p=1533 In this episode of the Marketing Music Education podcast, I talk with Richard Crain of the Midwest Clinic. He gives us an overview of the event, including who should attend and what to expect. We discuss the importance of professional development for music educators, especially as it relates to burnout and teacher turnover. We discuss […]

The post Richard Crain of the Midwest Clinic appeared first on Kathleen Heuer.

]]> In this episode of the Marketing Music Education podcast, I talk with Richard Crain of the Midwest Clinic. He gives us an overview of the event, including who should attend and what to expect. We discuss the importance of professional development for music educators, especially as it relates to burnout and teacher turnover. We discuss his experience with volunteers, fundraising, and what he feels the most important discipline in the entire curriculum might be (hint: it’s music!)

This is the first of two episodes with Richard Crain; be sure to tune in next time for more!

 

Richard Crain of Midwest ClinicRichard C. Crain has recently completed a tenure as Director of Instrumental Studies at Houston Baptist University. He previously served 21 years as Director of Music for the Spring Independent School District near Houston, TX.  He also previously served as Head Band Director at Westfield HS, Spring HS, and Belton HS. His Spring HS band performed at The Midwest Clinic in Chicago in 1980 and Belton HS in the Tournament of Roses Parade in Pasadena, CA, in 1974 and won honors in concert and marching contests in TX, LA, VA, and CO. He currently is a frequent adjudicator, clinician, and consultant throughout the U.S.; and he has been a presenter for numerous university summer band camps, music education classes, and state music conventions throughout the U.S. and in Canada. Crain retired in 2000 from Spring ISD after 44 years of service in public school music education.

Crain has served on The Midwest Clinic Board of Directors since 1992 and as a Vice President in 2004. He was elected President of the Board in 2009. He and his wife Gayle were the Festival Coordinators for the National Concert Band Festival from its debut in 1991 through 2008, and he and Gayle were inducted into the Bands of America Hall of Fame in 2005. Crain is Past President of the Texas Bandmasters Association, the Alpha Chapter of Phi Beta Mu, and the Texas Music Adjudicators Association. From 1977 through 2008, he served as International Executive Secretary of Phi Beta Mu International Bandmasters Fraternity, and he is included in the PBM Texas Bandmasters Hall of Fame. He is a member of the American Bandmasters Association and is a co-author of Band Expressions, Books I and II, published by Alfred Publications. He and his wife Gayle served as Executive Secretaries for the University Interscholastic League Region IX band, choir, and orchestra contests for over 11 years.

In December of 2007, Crain received the Medal of Honor from The Midwest Clinic in Chicago for his contributions to music education throughout the U.S. and Canada; and in 2009, the Outstanding Contribution to Bands Award was presented to Crain at the annual meeting of Phi Beta Mu International at The Midwest Clinic in Chicago. Other honors include the Music Administrator Lifetime Achievement Award from TBA in 2006, the Richard C. Crain Fine Arts Building at Spring HS dedicated in 2000, the Distinguished Faculty Award from the SHS Alumni in 2002, the Texas Bandmaster of the Year Award by TBA in 1994, and the state and national 1994 Outstanding Music Educator awards from NFIAA. In 1974, Crain was named “Man of the Year” by the Chamber of Commerce of Belton, Texas. From the 1970’s through 2007, Crain was an organizer of the services held by the Fellowship of Christian Musicians at the TBA conventions, and he is currently a Deacon and the Orchestra Director for Spring Baptist Church in Spring, TX. In February 2011, Crain received the “Outstanding Contributions to Music Education Award” from the South Central Regional Music Conference in Monroe, LA., and in December of 2011, he received the “Al and Gladys Wright” award from the Women’s Band Directors International Association. The Texas Bandmasters Association presented Crain with The Honorary Life Membership award in July of 2012. In December of 2013, Crain was inducted into the Phi Beta Mu International Bandmasters Association Hall of Fame, in Chicago, Illinois, and received the Phi Beta Mu Outstanding Contributor Award in 2011.

Richard lives in The Woodlands, TX; his wife Gayle is a resident in The Isle at Kingwood. Their three sons, successful businessmen in nearby Houston, are Scott, with wife Jennifer and children Lauren, Emily, and Joshua; Chris, with wife Melissa and children Jacob, Caroline and Emma Kate; and Steven. Richard’s wife Gayle is a former college business instructor and college administrator who has worked with him for many music education organizations for 53 years and has provided invaluable assistance throughout his career. She is an honorary member of Phi Beta Mu International. She also served on the Board of the TBA Wives Association and as President in 1977.

MME Richard Crain twitter

The post Richard Crain of the Midwest Clinic appeared first on Kathleen Heuer.

]]> http://kathleenheuer.com/2015/11/richard-crain-of-the-midwest-clinic/feed/ 0 In this episode of the Marketing Music Education podcast, I talk with Richard Crain of the Midwest Clinic. He gives us an overview of the event, including who should attend and what to expect. We discuss the importance of professional development for m... In this episode of the Marketing Music Education podcast, I talk with Richard Crain of the Midwest Clinic. He gives us an overview of the event, including who should attend and what to expect. We discuss the importance of professional development for music educators, especially as it relates to burnout and teacher turnover. We discuss […] promotingyourmusicprogram – Kathleen Heuer 31:04 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Eric Martin, CEO of Music for All: Part 2 http://kathleenheuer.com/2015/11/ericmartin2/ http://kathleenheuer.com/2015/11/ericmartin2/#comments Wed, 04 Nov 2015 18:00:11 +0000 http://kathleenheuer.com/?p=1525 This episode of the Marketing Music Education podcast is the second half of my conversation with Eric Martin of Music for All. Listen to part 1 here. In the second installment, we discuss Music for All’s ticket pricing, and how Eric and his team strive to deliver a “‘Disney-like’ experience on a Mickey Mouse budget.” We cover how local […]

The post Eric Martin, CEO of Music for All: Part 2 appeared first on Kathleen Heuer.

]]> This episode of the Marketing Music Education podcast is the second half of my conversation with Eric Martin of Music for All. Listen to part 1 here.

In the second installment, we discuss Music for All’s ticket pricing, and how Eric and his team strive to deliver a “‘Disney-like’ experience on a Mickey Mouse budget.” We cover how local music programs can implement ideas from Music for All and other sources, and how to tell if you’re stealing an idea, or just researching it. We discuss Eric’s leadership style and talk about who’s influenced him. We delve into funding for music education, including fundraising and sponsorship, and go deeper into the importance of music education advocacy at the local level. Finally, Eric shares the advice he’d give the parent of a potential incoming music student, the advice he’d give your music program, and the very best way he knows how to market music education.

eric martin 2

About Eric Martin

eric mfa gray poloEric Martin is president and CEO of Music for All, a not-for-profit organization whose mission is to create, provide and expand positively life-changing experiences through music for all. MFA promotes and advocates for music and arts education, and creates and produces music and music education events and programs serving 60,000 youth and 250,000 spectators annually throughout the nation.

Eric has more than 20 years of experience in special event planning and operations, in addition to 17 years of legal practice and 21 years of corporate executive management experience. Before coming to Music for All, he was the founder and sole proprietor of ELM Productions, Inc., a special events production company producing parades and festival programs and events, including the Martin Luther King, Jr. National Holiday Parade in Atlanta.

 

Links and Resources mentioned by Eric Martin

For more on MFA’s nonprofit status and ticket prices:

United Sound

Indiana High School Summer Track Marching Bands

Indianapolis Marching Band Tournament
(formerly known as the Indianapolis Public Schools Marching Band Tournament)

The Music for All Parent/Booster Institute

More about Miss Dorothy Emerson and the 4H Citizenship Short Course that influenced Eric

 

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]]> http://kathleenheuer.com/2015/11/ericmartin2/feed/ 1 This episode of the Marketing Music Education podcast is the second half of my conversation with Eric Martin of Music for All. Listen to part 1 here. In the second installment, we discuss Music for All’s ticket pricing, This episode of the Marketing Music Education podcast is the second half of my conversation with Eric Martin of Music for All. Listen to part 1 here. In the second installment, we discuss Music for All’s ticket pricing, and how Eric and his team strive to deliver a “‘Disney-like’ experience on a Mickey Mouse budget.” We cover how local […] promotingyourmusicprogram – Kathleen Heuer 29:07 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Eric Martin, CEO of Music for All: Part 1 http://kathleenheuer.com/2015/10/eric-martin-ceo-of-music-for-all-part-1/ http://kathleenheuer.com/2015/10/eric-martin-ceo-of-music-for-all-part-1/#respond Wed, 28 Oct 2015 19:59:57 +0000 http://kathleenheuer.com/?p=1521 In this episode of the Marketing Music Education podcast, I sat down with Eric Martin of Music for All. He’s one of my favorite people to talk to, and we covered a lot: enough for two episodes! Listen to the second episode here. In this first installment, we talk about his experience as an African-American band […]

The post Eric Martin, CEO of Music for All: Part 1 appeared first on Kathleen Heuer.

]]> In this episode of the Marketing Music Education podcast, I sat down with Eric Martin of Music for All. He’s one of my favorite people to talk to, and we covered a lot: enough for two episodes! Listen to the second episode here.

In this first installment, we talk about his experience as an African-American band student in a recently desegregated school, his love of the marching arts, his background as an aviation lawyer and how he got into event production. We also discuss the importance of music education and the power of music—and live events—in our society, and why Sarah Palin is a role model of his. We also touch on burnout and its effects not just on music educators, but on nonprofit staffers like those at Music for All and like the parent volunteers that power music programs like yours.

Eric Martin MFA MME

About Eric Martin

eric martin MFA TVEric Martin is president and CEO of Music for All, a not-for-profit organization whose mission is to create, provide and expand positively life-changing experiences through music for all. MFA promotes and advocates for music and arts education, and creates and produces music and music education events and programs serving 60,000 youth and 250,000 spectators annually throughout the nation.

Eric has more than 20 years of experience in special event planning and operations, in addition to 17 years of legal practice and 21 years of corporate executive management experience. Before coming to Music for All, he was the founder and sole proprietor of ELM Productions, Inc., a special events production company producing parades and festival programs and events, including the Martin Luther King, Jr. National Holiday Parade in Atlanta.

 

Links and Resources mentioned by Eric Martin

International Festivals & Events Association and the Pinnacle Awards

Drum Corps International

Scott McCormick of the Association of Music Parents

South Carolina church shooting

Music for All’s Strategic Plan

Music for All’s music education advocacy efforts

The post Eric Martin, CEO of Music for All: Part 1 appeared first on Kathleen Heuer.

]]> http://kathleenheuer.com/2015/10/eric-martin-ceo-of-music-for-all-part-1/feed/ 0 In this episode of the Marketing Music Education podcast, I sat down with Eric Martin of Music for All. He’s one of my favorite people to talk to, and we covered a lot: enough for two episodes! Listen to the second episode here. In this episode of the Marketing Music Education podcast, I sat down with Eric Martin of Music for All. He’s one of my favorite people to talk to, and we covered a lot: enough for two episodes! Listen to the second episode here. In this first installment, we talk about his experience as an African-American band […] promotingyourmusicprogram – Kathleen Heuer 29:29 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Listener Survey: Fall 2015 http://kathleenheuer.com/2015/10/fall2015listenersurvey/ http://kathleenheuer.com/2015/10/fall2015listenersurvey/#respond Fri, 16 Oct 2015 20:08:14 +0000 http://kathleenheuer.com/?p=1516 In this episode, I share what I learned from the recent Marketing Music Education listener survey. Plus I talk about the accident at the Foothills Invitational Marching Band Competition on October 3, 2015, at North Iredell High School near Charlotte, NC. Links and Resources from this episode South Iredell band returns to the field following tragedy Driver cited […]

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]]> In this episode, I share what I learned from the recent Marketing Music Education listener survey. Plus I talk about the accident at the Foothills Invitational Marching Band Competition on October 3, 2015, at North Iredell High School near Charlotte, NC.

Links and Resources from this episode

South Iredell band returns to the field following tragedy

Driver cited in wreck that injured students at North Iredell High

Contribute to the SIHS Band Medical Fund on GoFundMe.

An Open Letter to All Boards of Education About the Power of Music and the Arts in Schools by Tony Mazzocchi of Music Parents Guide. Hear his conversation with me here.

Deputy Sheriff A.J. Mendez plays with the Poteet High School Band at the football game in D’Hanis.

The post Listener Survey: Fall 2015 appeared first on Kathleen Heuer.

]]> http://kathleenheuer.com/2015/10/fall2015listenersurvey/feed/ 0 In this episode, I share what I learned from the recent Marketing Music Education listener survey. Plus I talk about the accident at the Foothills Invitational Marching Band Competition on October 3, 2015, at North Iredell High School near Charlotte, In this episode, I share what I learned from the recent Marketing Music Education listener survey. Plus I talk about the accident at the Foothills Invitational Marching Band Competition on October 3, 2015, at North Iredell High School near Charlotte, NC. Links and Resources from this episode South Iredell band returns to the field following tragedy Driver cited […] promotingyourmusicprogram – Kathleen Heuer 21:37 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Donna Schwartz, part 2 http://kathleenheuer.com/2015/09/donna-schwartz-part-2/ http://kathleenheuer.com/2015/09/donna-schwartz-part-2/#respond Wed, 30 Sep 2015 04:15:00 +0000 http://kathleenheuer.com/?p=1384 This week I continue my conversation with Donna Schwartz of Music Teachers’ Resource Guide. We talk about her two masters degrees and whether she’d do it all again, why she believes music education in our schools is so vulnerable, and her two biggest goals. About Donna Schwartz Donna’s musical career can be best described as the “comeback […]

The post Donna Schwartz, part 2 appeared first on Kathleen Heuer.

]]> donna schwartzThis week I continue my conversation with Donna Schwartz of Music Teachers’ Resource Guide. We talk about her two masters degrees and whether she’d do it all again, why she believes music education in our schools is so vulnerable, and her two biggest goals.

About Donna Schwartz

Donna’s musical career can be best described as the “comeback kid.” At age 9 she was not able to produce a sound on the trumpet for three months, but by the age of 11 she became one of the best performers in her elementary school (and in Nassau County). Her dentist forced her to quit trumpet due to her braces, but she was later able to convince her dentist to change his mind. She fought her way back into the junior high band and experienced much success throughout high school, becoming a top trumpeter in her District and County Bands and Jazz Bands, and participating in All State Wind Ensemble and NYS Summer School for the Arts. She suffered another setback in college, when her embouchure “gave out” and she couldn’t play. After studying with some of the best trumpet teachers in NYC, such as Vince Penzarella (NY Philharmonic), Mel Broiles, Ed Treutel, and Laurie Frink (Maria Schneider Jazz Orchestra), she fixed the problems she was experiencing, gaining a greater understanding of brass embouchures and became an expert in fixing embouchure problems. Over the years, she studied various ways of producing sound efficiently and is known for helping students fix embouchure problems and for playing effectively with braces.

Links and Resources

Vincent Penzarella

Mel Broiles, Metropolitan Opera Principal Trumpet

Dr. Richard Sang at Queens College

Jimmy Heath, tenor sax

Michael Mossman,  trumpet arr/composer at Queens College

Think and Grow Rich by Napoleon Hill (affiliate link)

Ramit Sethi: I Will Teach You to Be Rich

Peter Boonshaft

Tim Lautzenheiser

Adam Exler

MME Donna Schwartz 2

 

My episodes on Donna’s podcast:

The post Donna Schwartz, part 2 appeared first on Kathleen Heuer.

]]> http://kathleenheuer.com/2015/09/donna-schwartz-part-2/feed/ 0 This week I continue my conversation with Donna Schwartz of Music Teachers’ Resource Guide. We talk about her two masters degrees and whether she’d do it all again, why she believes music education in our schools is so vulnerable, This week I continue my conversation with Donna Schwartz of Music Teachers’ Resource Guide. We talk about her two masters degrees and whether she’d do it all again, why she believes music education in our schools is so vulnerable, and her two biggest goals. About Donna Schwartz Donna’s musical career can be best described as the “comeback […] promotingyourmusicprogram – Kathleen Heuer 32:09 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Donna Schwartz, part 1 http://kathleenheuer.com/2015/09/donnaschwartz1/ http://kathleenheuer.com/2015/09/donnaschwartz1/#respond Mon, 28 Sep 2015 01:37:18 +0000 http://kathleenheuer.com/?p=1364 Donna Schwartz of Music Teachers’ Resource Guide joined me for a great, passionate conversation about the importance of music education. In this episode, we cover: How Donna got into music education Why she got out of music education, and how her side trip helped her Why Donna left New York for California Why this music educator will never […]

The post Donna Schwartz, part 1 appeared first on Kathleen Heuer.

]]>

donna schwartzDonna Schwartz of Music Teachers’ Resource Guide joined me for a great, passionate conversation about the importance of music education. In this episode, we cover:

  • How Donna got into music education
  • Why she got out of music education, and how her side trip helped her
  • Why Donna left New York for California
  • Why this music educator will never stop educating herself
  • How students learn music, and why and how they should learn it differently
  • How learning music is like learning a foreign language

Be sure to listen to the second part of our conversation here!

Please forgive the ambient landscaping noise—we worked around it the best we could! Stay tuned next week for more of our conversation.

Donna Schwartz

About Donna Schwartz

Donna’s musical career can be best described as the “comeback kid.” At age 9 she was not able to produce a sound on the trumpet for three months, but by the age of 11 she became one of the best performers in her elementary school (and in Nassau County). Her dentist forced her to quit trumpet due to her braces, but she was later able to convince her dentist to change his mind. She fought her way back into the junior high band and experienced much success throughout high school, becoming a top trumpeter in her District and County Bands and Jazz Bands, and participating in All State Wind Ensemble and NYS Summer School for the Arts. She suffered another setback in college, when her embouchure “gave out” and she couldn’t play. After studying with some of the best trumpet teachers in NYC, such as Vince Penzarella (NY Philharmonic), Mel Broiles, Ed Treutel, and Laurie Frink (Maria Schneider Jazz Orchestra), she fixed the problems she was experiencing, gaining a greater understanding of brass embouchures and became an expert in fixing embouchure problems. Over the years, she studied various ways of producing sound efficiently and is known for helping students fix embouchure problems and for playing effectively with braces.

Links and Resources

Chris Azzara: Creativity through Improvisation

My episodes on Donna Schwartz’s podcast:

The post Donna Schwartz, part 1 appeared first on Kathleen Heuer.

]]> http://kathleenheuer.com/2015/09/donnaschwartz1/feed/ 0 Donna Schwartz of Music Teachers’ Resource Guide joined me for a great, passionate conversation about the importance of music education. In this episode, we cover: How Donna got into music education Why she got out of music education, Donna Schwartz of Music Teachers’ Resource Guide joined me for a great, passionate conversation about the importance of music education. In this episode, we cover: How Donna got into music education Why she got out of music education, and how her side trip helped her Why Donna left New York for California Why this music educator will never […] promotingyourmusicprogram – Kathleen Heuer 41:29 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Joe Beard: The Marching Podcast (part 2) http://kathleenheuer.com/2015/09/joe-beard-the-marching-podcast-part-2/ http://kathleenheuer.com/2015/09/joe-beard-the-marching-podcast-part-2/#respond Thu, 17 Sep 2015 04:01:10 +0000 http://kathleenheuer.com/?p=1351 Joe Beard of The Marching Podcast joins me on this show, the second in a two-part series. His podcast (which you should go download!) focuses on the marching arts within the world of Historically Black Colleges and Universities. In this episode, we talk about some of the things you learn in marching band that have nothing […]

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]]> Joe Beard of The Marching Podcast joins me on this show, the second in a two-part series. His podcast (which you should go download!) focuses on the marching arts within the world of Historically Black Colleges and Universities. In this episode, we talk about some of the things you learn in marching band that have nothing to do with music, circle BACK to the political brouhaha that was marriage equality in Indiana, where to find videos of awesome HBCU bands, how to get people excited about band, and why music education makes a difference even if you have no plans to continue professionally.
Be sure to listen in to part one of our conversation here!

Resources & Links

MME Joe Beard part 2

HBCU bands on YouTube

Next week, I’ll be speaking with Donna Schwartz of Donna Schwartz Music and the Music Teachers’ Resource Guide podcast. Get her free practice planner here.
The “Why Music?” public service announcement is produced by JDM & Associates, Frederick, MD, and made possible by the National Association for Music Education. Copyright © 2014 by NAfME, 1806 Robert Fulton Dr., Reston, VA 20191. For more information, call 800-336-3768, ext. 223.

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]]> http://kathleenheuer.com/2015/09/joe-beard-the-marching-podcast-part-2/feed/ 0 Joe Beard of The Marching Podcast joins me on this show, the second in a two-part series. His podcast (which you should go download!) focuses on the marching arts within the world of Historically Black Colleges and Universities. In this episode, Joe Beard of The Marching Podcast joins me on this show, the second in a two-part series. His podcast (which you should go download!) focuses on the marching arts within the world of Historically Black Colleges and Universities. In this episode, we talk about some of the things you learn in marching band that have nothing […] promotingyourmusicprogram – Kathleen Heuer 44:19 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Joe Beard: The Marching Podcast (part 1) http://kathleenheuer.com/2015/09/joebeard1/ http://kathleenheuer.com/2015/09/joebeard1/#respond Wed, 09 Sep 2015 04:11:58 +0000 http://kathleenheuer.com/?p=1332 Joe Beard of The Marching Podcast joins me on this show, the first in a two-part series. His podcast focuses on the marching arts within the world of Historically Black Colleges and Universities. HBCU bands have their own distinctive show style, and Joe gives us a great primer on where to start with HBCU bands. […]

The post Joe Beard: The Marching Podcast (part 1) appeared first on Kathleen Heuer.

]]> Joe Beard of The Marching Podcast joins me on this show, the first in a two-part series. His podcast focuses on the marching arts within the world of Historically Black Colleges and Universities. HBCU bands have their own distinctive show style, and Joe gives us a great primer on where to start with HBCU bands. We also talk about HBCU students’ participation in drum corps, touch on the political brouhaha that was marriage equality in Indiana, and why keeping music in schools is so important.
MME Joe Beard twitter

Resources & Links

MME Joe Beard The Marching Podcast sq

HBCU bands on YouTube

The “Why Music?” public service announcement is produced by JDM & Associates, Frederick, MD, and made possible by the National Association for Music Education. Copyright © 2014 by NAfME, 1806 Robert Fulton Dr., Reston, VA 20191. For more information, call 800-336-3768, ext. 223.

The post Joe Beard: The Marching Podcast (part 1) appeared first on Kathleen Heuer.

]]> http://kathleenheuer.com/2015/09/joebeard1/feed/ 0 Joe Beard of The Marching Podcast joins me on this show, the first in a two-part series. His podcast focuses on the marching arts within the world of Historically Black Colleges and Universities. HBCU bands have their own distinctive show style, Joe Beard of The Marching Podcast joins me on this show, the first in a two-part series. His podcast focuses on the marching arts within the world of Historically Black Colleges and Universities. HBCU bands have their own distinctive show style, and Joe gives us a great primer on where to start with HBCU bands. […] promotingyourmusicprogram – Kathleen Heuer 35:27 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Wellness for Music Educators: Gary Doherty and Bruce Faske http://kathleenheuer.com/2015/07/mewell/ http://kathleenheuer.com/2015/07/mewell/#respond Wed, 01 Jul 2015 04:26:09 +0000 http://kathleenheuer.com/?p=1308 This episode explores the importance of wellness for music educators. A continuation of my earlier conversation with him, it seems Gary Doherty still has a few things to left to teach to former student Bruce Faske—and to the rest of us! If you’re interested in joining us on our journey, or even just following along, […]

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]]> This episode explores the importance of wellness for music educators. A continuation of my earlier conversation with him, it seems Gary Doherty still has a few things to left to teach to former student Bruce Faske—and to the rest of us!

MME Gary Bruce MEwell

If you’re interested in joining us on our journey, or even just following along, check out the hashtag #MEwell.

 

William Gary Doherty

williamdohertyprimary1_thumbAn eclectic adventurer, William Gary Doherty brings a lifetime of Irish storytelling to everything he writes. With degrees in Music, Educational Administration and Educational Leadership Will brandishes a style of teaching that is provocative, creative, and utterly state of the art for the world in which we live. In addition to careers as a professional bassoonist and educator, Will is also a certified craft mixologist and wine specialist. His recent book, Wine 101 has been used by hospitality professionals to train staff, guests, and management in the basics of wine and slow-food hospitality. He has presented lectures and workshops for professionals in the United States, Central & South America, Europe, Asia and Africa. In The Ignition Point: Striking the Match, readers are introduced to the power of shaping one’s destiny by retaking individual responsibility for our personal, professional, and spiritual health.

 

Bruce Faske

bruce faskeBruce Faske is Artist Instructor of Trombone at Arkansas State University, where he teaches applied trombone lessons, conducts trombone choir, and performs with the Arkansas State Faculty Brass Quintet. He is also first trombone of the newly formed Diamond Brass Band of Northeast Arkansas, and second trombonist with the Missouri Symphony Orchestra in Columbia, MO. Prior to ASU, he served as Adjunct Instructor of Trombone and Euphonium at Southeastern Oklahoma State University, and maintained a large private trombone studio in the Dallas/Fort Worth metroplex. In addition to teaching in higher education, he is also interested in the development of younger trombonists, particularly the mastery of teaching beginner students in the first year of study. Faske has performed with numerous ensembles including the Dallas Opera, San Antonio Symphony, Tuscaloosa Symphony, Waco Symphony, the Lone Star Wind Orchestra, and fellowships with the Festival Institute at Round Top (2008) and the National Music Festival at Washington College in Chestertown, MD (2012). In 2011 and 2013, he was a Participant in the Alessi Seminar, a week long international workshop led by Joseph Alessi, Principal Trombonist of the New York Philharmonic.

Faske has given solo recitals at Ouachita Baptist University and Colorado State University, and has performed as soloist at the 45th Annual Festival of New Music at Ball State University, with the Southeastern Symphonic Winds at the 2014 Southeastern Oklahoma Band Directors Association Clinic, the University of Alabama Wind Ensemble at the 2013 Alabama All State Festival, the University of West Georgia Brass Ensemble, the Texas State University Concert Band, and numerous public school bands. In addition, he was a semi-finalist in the 2006 U.S. Army Band’s Eastern Trombone Workshop National Solo Competition. His teachers include Jonathan Whitaker, Brent Phillips, Jimmy Clark, John McCroskey, Joseph Cox, Don Lucas, and Larry Campbell. Bruce Faske is a proud Artist for the Edwards Instrument Company.

Wellness for Music Educators: On this episode…

0:04:40 Why Bruce teaches
0:06:30 How a healthy lifestyle makes Bruce a better educator
0:08:24 Gary: “Do less, do better.”
0:10:02 “We are just using athletes using highly developed fine motor skills.…everything I do that makes me a better athlete makes me a better performing artist.”
0:11:43 Gary: Music education programs at universities give only a “gratuitous nod” to wellness
0:13:10 Why Bruce’s new daily routine begins before he goes to bed
0:14:33 Bruce’s morning ritual
0:15:28 How Bruce handles busy days & recharges his batteries
0:17:24 How Bruce approached building new healthy habits
0:21:18 Gary: The importance of a SUSTAINABLE workout routine
0:22:47 The importance of marketing to yourself
0:24:37 Change your mornings, change your life
0:25:48 Miracle Morning by Hal Elrod
0:26:07 The Power of Habit by Charles Duhigg
0:26:45 Bruce’s biggest reward
0:30:09 Gary on self-compassion
0:30:42 Gary’s rewards for himself (Almond Dream)
0:34:20 Positive self-talk
0:39:42 Gary: Highlighting the positive in a performance setting
0:41:48 Adding a layer of wellness to university music education degrees
0:46:22 Bruce: Personally ask students how they’re doing
0:50:32 Practical tips: how to get started
0:51:05 The most important thing we have to face
0:53:33 Get outside
0:55:24 How to find Gary’s book
0:56:17 Bruce at the Missouri Symphony Orchestra
1:01:52 The fear kicks in
1:02:11 What happens when you have a big heart

 

Resources

Miracle Morning by Hal Elrod (affiliate link)

The Power of Habit: Why We Do What We Do in Life and Business
by Charles Duhigg (affiliate link)

ALMOND DREAM® Frozen Non-Dairy Desserts

How To Improve Self-Esteem: A New Secret From Research by Eric Barker

Split Image by Kate Fagan: the story of a collegiate athlete who committed suicide

Ignition Point: Striking the Match

Missouri Symphony Orchestra

Arkansas State University

FaskeMusic.com

Stand Up! app

What You Can When You Can: Healthy Living on Your Terms

Simple Green Smoothies (you HAVE to follow their Instagram account!)—their next 30 day challenge begins July 1!

The post Wellness for Music Educators: Gary Doherty and Bruce Faske appeared first on Kathleen Heuer.

]]> http://kathleenheuer.com/2015/07/mewell/feed/ 0 This episode explores the importance of wellness for music educators. A continuation of my earlier conversation with him, it seems Gary Doherty still has a few things to left to teach to former student Bruce Faske—and to the rest of us! This episode explores the importance of wellness for music educators. A continuation of my earlier conversation with him, it seems Gary Doherty still has a few things to left to teach to former student Bruce Faske—and to the rest of us! If you’re interested in joining us on our journey, or even just following along, […] promotingyourmusicprogram – Kathleen Heuer kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Between a Lesson and a Concert http://kathleenheuer.com/2015/05/between-a-lesson-and-a-concert/ http://kathleenheuer.com/2015/05/between-a-lesson-and-a-concert/#respond Wed, 13 May 2015 22:32:28 +0000 http://kathleenheuer.com/?p=1283 GRAMMY Quarterfinalists Tony Mazzocchi Caleb Chapman Baltimore Baltimore Symphony Orchestra OrchKids Marching Illini Sousaphones run 5K   Coming up on the podcast Donna Schwartz of Music Teachers’ Resource Guide Joe Beard of The Marching Podcast Follow up episode with Gary Doherty, author of Ignition Point: Striking the Match   Upcoming Events 2015 Music Parent Booster Seminar at the Conn-Selmer Institute Music for All Summer Symposium MFA Parent Booster Institute ALL MY CONTENT: http://marketingmusic.education http://kathleenheuer.com http://brokenchordcommunications.com http://promotingyourmusicprogram.com SUBSCRIBE TO THE EMAIL LIST: http://marketingmusic.education/subscribe MARKETING MUSIC EDUCATION podcast: http://marketingmusic.education http://promotingyourmusicprogram.com twitter […]

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]]> GRAMMY Quarterfinalists

Tony Mazzocchi
Caleb Chapman

Baltimore

Baltimore Symphony Orchestra
OrchKids
Marching Illini Sousaphones run 5K

 

Coming up on the podcast

Donna Schwartz of Music Teachers’ Resource Guide
Joe Beard of The Marching Podcast
Follow up episode with Gary Doherty, author of Ignition Point: Striking the Match

 

Upcoming Events

2015 Music Parent Booster Seminar at the Conn-Selmer Institute

Music for All Summer Symposium

MFA Parent Booster Institute
ALL MY CONTENT:
http://marketingmusic.education
http://kathleenheuer.com
http://brokenchordcommunications.com
http://promotingyourmusicprogram.com

SUBSCRIBE TO THE EMAIL LIST: http://marketingmusic.education/subscribe

MARKETING MUSIC EDUCATION podcast:
http://marketingmusic.education
http://promotingyourmusicprogram.com
twitter : http://twitter.com/mktgmusiced
tumblr : http://marketingmusiced.tumblr.com
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I’M ALL OVER THE INTERNET:
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]]> http://kathleenheuer.com/2015/05/between-a-lesson-and-a-concert/feed/ 0 GRAMMY Quarterfinalists Tony Mazzocchi Caleb Chapman Baltimore Baltimore Symphony Orchestra OrchKids Marching Illini Sousaphones run 5K   Coming up on the podcast Donna Schwartz of Music Teachers’ Resource Guide Joe Beard of The Marching Podcast Follow... GRAMMY Quarterfinalists Tony Mazzocchi Caleb Chapman Baltimore Baltimore Symphony Orchestra OrchKids Marching Illini Sousaphones run 5K   Coming up on the podcast Donna Schwartz of Music Teachers’ Resource Guide Joe Beard of The Marching Podcast Follow up episode with Gary Doherty, author of Ignition Point: Striking the Match   Upcoming Events 2015 Music Parent Booster Seminar at the Conn-Selmer Institute Music for All Summer Symposium MFA Parent Booster Institute ALL MY CONTENT: http://marketingmusic.education http://kathleenheuer.com http://brokenchordcommunications.com http://promotingyourmusicprogram.com SUBSCRIBE TO THE EMAIL LIST: http://marketingmusic.education/subscribe MARKETING MUSIC EDUCATION podcast: http://marketingmusic.education http://promotingyourmusicprogram.com twitter […] promotingyourmusicprogram – Kathleen Heuer 8:38 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Laura Blake, Events Manager of Music for All http://kathleenheuer.com/2015/04/laura-blake/ http://kathleenheuer.com/2015/04/laura-blake/#respond Thu, 16 Apr 2015 03:44:09 +0000 http://kathleenheuer.com/?p=1264 About Laura Blake Laura Blake has been around the marching arts and Indianapolis area school bands since she was 6.  A trumpet player (and cable in percussion), she still plays each week in a community band and occasionally for local community theatre. Between 1998 and 2005, Laura worked with over 10 different Indiana school band programs, joining Music for All […]

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]]> MME Laura Blake sq

About Laura Blake

Laura Blake WEBLaura Blake has been around the marching arts and Indianapolis area school bands since she was 6.  A trumpet player (and cable in percussion), she still plays each week in a community band and occasionally for local community theatre. Between 1998 and 2005, Laura worked with over 10 different Indiana school band programs, joining Music for All in 2005. She attended Butler University, but due to financial constraints, she left school one semester short of her bachelors degree. She expects to earn that degree this spring, thanks to the encouragement of Music for All CEO Eric Martin, and will begin her pursuit of a masters in non-profit management. An alumna of Kappa Kappa Psi, she serves on their Alumni Association Board.

MME laura blake twitter

ALL MY CONTENT:
http://marketingmusic.education
http://kathleenheuer.com
http://brokenchordcommunications.com
http://promotingyourmusicprogram.com

SUBSCRIBE TO THE EMAIL LIST:
http://marketingmusic.education/subscribe

MARKETING MUSIC EDUCATION podcast:
http://marketingmusic.education
http://promotingyourmusicprogram.com
twitter : http://twitter.com/mktgmusiced
tumblr : http://marketingmusiced.tumblr.com
iTunes: http://marketingmusic.education/iTunes
Stitcher: http://marketingmusic.education/stitcher
http://marketingmusic.education/subscribe

I’M ALL OVER THE INTERNET:
about.me : http://about.me/KathleenDHeuer/
twitter : http://twitter.com/kathleenheuer
facebook : http://www.facebook.com/marketingmusiceducation
google+ : http://plus.google.com/+KathleenHeuer/
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tumblr : http://marketingmusiced.tumblr.com
instagram : http://instagram.com/kathleenheuer
AND http://instagram.com/mktgmusiced
AND http://instagram.com/brokenchordcommunications

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]]> http://kathleenheuer.com/2015/04/laura-blake/feed/ 0 About Laura Blake Laura Blake has been around the marching arts and Indianapolis area school bands since she was 6.  A trumpet player (and cable in percussion), she still plays each week in a community band and occasionally for local community theatre.... About Laura Blake Laura Blake has been around the marching arts and Indianapolis area school bands since she was 6.  A trumpet player (and cable in percussion), she still plays each week in a community band and occasionally for local community theatre. Between 1998 and 2005, Laura worked with over 10 different Indiana school band programs, joining Music for All […] promotingyourmusicprogram – Kathleen Heuer 48:16 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Tony Mazzocchi, author of The Music Parents’ Guide http://kathleenheuer.com/2015/04/music-parents-guide/ http://kathleenheuer.com/2015/04/music-parents-guide/#respond Fri, 10 Apr 2015 21:01:37 +0000 http://kathleenheuer.com/?p=1246 About Tony Mazzocchi, author of The Music Parents Guide A GRAMMY® nominated music educator, Anthony Mazzocchi has performed as a trombonist with the Los Angeles Philharmonic, New Jersey Symphony, San Diego Symphony, San Diego Opera, Riverside Symphony, Key West Symphony, in various Broadway shows and numerous recordings and movie soundtracks. Tony has served as faculty or […]

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About Tony Mazzocchi, author of The Music Parents Guide

music parents guide tony mazzocchiA GRAMMY® nominated music educator, Anthony Mazzocchi has performed as a trombonist with the Los Angeles Philharmonic, New Jersey Symphony, San Diego Symphony, San Diego Opera, Riverside Symphony, Key West Symphony, in various Broadway shows and numerous recordings and movie soundtracks.

Tony has served as faculty or as a frequent guest lecturer at The Juilliard School, Manhattan School of Music, New York University, and Mannes College of Music.  He has taught students from kindergarten through college, and has served as a district Director of Fine and Performing Arts in the South Orange/Maplewood School District.  Tony has been a consultant for arts organizations throughout the NY/NJ area.

Tony is currently Associate Director of the John J. Cali School of Music at Montclair State University in New Jersey.  He is also Executive Director of theKinhaven Summer Music School in Weston, Vermont.  Tony is a clinician for Courtois – Paris.

 

http://marketingmusic.education/musicparentsguidebook

 

Resources

We Owe It All To You

In ESEA Reauthorization Talks, Congress Should Keep Music Core

April 2015 AMP webinar featuring Tony Mazzocchi of Music Parents’ Guide

Christopher Woodside of NAfME on the Marketing Music Education podcast

Music Parents Guide: The Blog

Music Parents Guide: The Book
This is an affiliate link, which means I receive a few pennies from Amazon if you make a purchase using the link. Thank you!

Mazzocchi: The Truth About Arts Education in Our Schools

Mazzocchi: ‘Great Districts Do Not Cut’ Arts Programs

MME tony mazzocchi twitter

Upcoming guests

Laura Blake of Music for All

Donna Schwartz of Music Teachers’ Resource Guide podcast

Joe Beard of The Marching Podcast

The post Tony Mazzocchi, author of The Music Parents’ Guide appeared first on Kathleen Heuer.

]]> http://kathleenheuer.com/2015/04/music-parents-guide/feed/ 0 About Tony Mazzocchi, author of The Music Parents Guide A GRAMMY® nominated music educator, Anthony Mazzocchi has performed as a trombonist with the Los Angeles Philharmonic, New Jersey Symphony, San Diego Symphony, San Diego Opera, About Tony Mazzocchi, author of The Music Parents Guide A GRAMMY® nominated music educator, Anthony Mazzocchi has performed as a trombonist with the Los Angeles Philharmonic, New Jersey Symphony, San Diego Symphony, San Diego Opera, Riverside Symphony, Key West Symphony, in various Broadway shows and numerous recordings and movie soundtracks. Tony has served as faculty or […] promotingyourmusicprogram – Kathleen Heuer 1:03:44 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator How NOT to Celebrate Music In Our Schools Month http://kathleenheuer.com/2015/03/miosm-sax-fail/ http://kathleenheuer.com/2015/03/miosm-sax-fail/#comments Wed, 25 Mar 2015 18:41:44 +0000 http://kathleenheuer.com/?p=1226   Bless your heart. The Texas Classroom Teachers’ Association TRIED to help celebrate Music In Our Schools month (MIOSM). It just didn’t quite work. Here is the story of the MIOSM Sax Fail of 2015.   The post Whoever was tasked with sourcing that image for MIOSM was clearly never a band kid. Nor was the […]

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]]>  bless your heart

Bless your heart.

The Texas Classroom Teachers’ Association TRIED to help celebrate Music In Our Schools month (MIOSM).

It just didn’t quite work.

Here is the story of the MIOSM Sax Fail of 2015.

 

The post

miosm sax no mouthpiece

Whoever was tasked with sourcing that image for MIOSM was clearly never a band kid. Nor was the either stock photography site, the photographer, nor the model.

For the record, the sax is missing its mouthpiece and neck strap altogether, and her hands are holding the instrument incorrectly.

Ouch.

A few people noticed, apparently, and down came the post.

TCTA apology screenshot clean

Here is the apology post by Texas Classroom Teachers Association.

 

The response

Imgurians were largely amused.

Facebook took it more seriously. (Most of them, anyway.)

trumpasax comment

As you can see, some of the replies by teachers are borderline vitriolic. And really, it was a mistake that got fixed (arguably—some commenters feel that a new, correct image should be posted in support of Music in Our Schools month).

So why all the venom toward the Texas Classroom Teachers’ Association?

Perhaps it all boils down to disrespect.

Teaching, as a profession, is not well respected in our current political climate. Music educators are respected even less. Programs are getting slashed.

The unenlightened feel that music isn’t a “real” or an “important” school subject, that kids enrolled in music are “just having fun,” which of course they should be doing on their OWN time, not on the taxpayers’ dime.

Music educators have to fight these biases and misinformation EVERY DAY. And to have an organization—whose sole purpose is to support educators—post an image that propagates music education illiteracy? It’s too much.

It’s not fair that music education has to advocate so ardently for their existence, in a way that math or English never will. An image like this practically advocates AGAINST music education.

I think THAT’S why this makes music educators so mad. It makes a mockery of their life’s work.

 

How to avoid—or handle—a situation like this

As a social media manager, I’ve been in the same shoes as the unfortunate TCTA admin who created and originally posted the image. It’s not fun.

If you see something off about a social media post, privately message the account and let the admin know. They’ll be so grateful that you did. Try to be gracious about it—there’s enough hate on the internet already.

If you’re the one posting the offending content, time is of the essence. Where possible, react quickly and apologize.  Make it right to the best of your ability.

To TCTA’s credit, they’re not deleting negative comments. Deleting comments just escalates things. You look like you’re not willing to acknowledge your mistake, and commenters feel they’re not being heard. That makes them want to step up their efforts and let more people know not just about the original offense, but your disappointing response to it.

 For more on handling a social media meltdown, read this and this.

Mistakes happen. We can turn them into teachable moments, like the music educator who posted the unfortunate saxophone image on a bulletin board, and invited his students to find “What’s Wrong With This Picture?”

We’ll laugh about this one day, TCTA. I promise.

Jacksonville State University celebrates Music in Our Schools Month.

Jacksonville State University celebrates Music in Our Schools Month.

 

Want to sound off about this? I’d love to hear what you have to say!

 

miosm sax fail

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]]> http://kathleenheuer.com/2015/03/miosm-sax-fail/feed/ 1   Bless your heart. The Texas Classroom Teachers’ Association TRIED to help celebrate Music In Our Schools month (MIOSM). It just didn’t quite work. Here is the story of the MIOSM Sax Fail of 2015.   The post Whoever was tasked with sourcing that image...   Bless your heart. The Texas Classroom Teachers’ Association TRIED to help celebrate Music In Our Schools month (MIOSM). It just didn’t quite work. Here is the story of the MIOSM Sax Fail of 2015.   The post Whoever was tasked with sourcing that image for MIOSM was clearly never a band kid. Nor was the […] promotingyourmusicprogram – Kathleen Heuer 28:53 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Tim Hinton http://kathleenheuer.com/2015/03/tim-hinton/ http://kathleenheuer.com/2015/03/tim-hinton/#respond Fri, 20 Mar 2015 18:12:39 +0000 http://kathleenheuer.com/?p=1206 In this episode of Marketing Music Education, I speak with Tim Hinton. He is one of the hosts of the Marching Roundtable podcast, which I’ve listened to and enjoyed for years. Hi background as an educator is readily apparent, as he schools me about the benefits of hiring an arranger, the pitfalls of burnout, and […]

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]]> In this episode of Marketing Music Education, I speak with Tim Hinton. He is one of the hosts of the Marching Roundtable podcast, which I’ve listened to and enjoyed for years. Hi background as an educator is readily apparent, as he schools me about the benefits of hiring an arranger, the pitfalls of burnout, and the need to educate not just marching arts judges, but the entire marching arts community—and beyond!

About Tim Hinton

Tim HintonTim Hinton is a composer and arranger, writing for concert and marching bands. He serves as a consultant for all aspects of marching shows, from show concepts to drill and color guard. Information about his music compositions, blog, and book can be found at www.timhinton.com. He received his degrees in Music Education from the University of Tennessee and Georgia State University, and he was a marching member and instructor for the Phantom Regiment Drum and Bugle Corps of Rockford, Illinois. Tim taught in the public schools for 10 years and developed a highly successful program at Dunwoody High School in Dunwoody, Georgia.

Tim is one of the hosts of the Marching Roundtable podcast, a resource for everyone involved in the marching arts. You can hear interviews with experts from the world of drum corps, marching band, winter guard, and indoor percussion at the podcast website at www.marchingroundtable.com. Tim is also one of the creators of the Marching Roundtable Judges Academy, an online course of judges training and assessment education. Each student is paired with a mentor who assists the student in learning how to judge marching contests and how to design and teach better toward these assessments. Find out more about the Judges Academy at JudgesAcademy.com.

Tim Hinton MME

Resources

Marching Roundtable’s interviews with David Holsinger are here and here.

You can find the Marching Roundtable episodes featuring parents here.

Tresona Multimedia

 

Tim Hinton MME

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]]> http://kathleenheuer.com/2015/03/tim-hinton/feed/ 0 In this episode of Marketing Music Education, I speak with Tim Hinton. He is one of the hosts of the Marching Roundtable podcast, which I’ve listened to and enjoyed for years. Hi background as an educator is readily apparent, In this episode of Marketing Music Education, I speak with Tim Hinton. He is one of the hosts of the Marching Roundtable podcast, which I’ve listened to and enjoyed for years. Hi background as an educator is readily apparent, as he schools me about the benefits of hiring an arranger, the pitfalls of burnout, and […] promotingyourmusicprogram – Kathleen Heuer 59:28 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Gary Doherty, author of The Ignition Point http://kathleenheuer.com/2015/02/gary-doherty/ http://kathleenheuer.com/2015/02/gary-doherty/#comments Wed, 25 Feb 2015 20:36:58 +0000 http://kathleenheuer.com/?p=1159 Gary Doherty is spearheading a conversation that is long overdue, particularly in the field of music education. We were introduced at Midwest Band and Orchestra Clinic by mutual friend Cam Stasa (who gets an associate producer credit for this episode). After just a few moments with him, I knew that Gary Doherty could speak with […]

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]]> Gary Doherty Ignition_PointGary Doherty is spearheading a conversation that is long overdue, particularly in the field of music education. We were introduced at Midwest Band and Orchestra Clinic by mutual friend Cam Stasa (who gets an associate producer credit for this episode). After just a few moments with him, I knew that Gary Doherty could speak with authority on the importance of self-care and wellness for music educators (and volunteers!) as someone who had spent thirty years in the trenches of music ed and performance, and paid the price.

He looked at me and he said, “Within 12 months you’ll be dead. THEN who’s gonna take care of the…
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In this episode, Gary talks about his own personal “ignition point,” how to recognize your own, and even how to create one for yourself or someone you love. He talks about what came next on his journey, and how his relationship with food has changed. We cover the paleo lifestyle, the slow food movement, and his adult beverages of choice, influenced by his secondary career as a mixologist.

Mixologist is to bartender as chef is to cook. — Gary Doherty, #musiced mixologist…
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About the book

“Mr. Doherty, everything that could be wrong with your lab work is….If you do not radically change your behavior and lifestyle, you’ll be dead within twelve months.”

So began my personal journey, my ignition point toward better health and a more fulfilling lifestyle. My journey is everyone’s journey. Design your own self-fulfilling prophecy for a better life by taking personal responsibility for every aspect of your life.

You need to find your ignition point!

 

 

About Gary Doherty

William Gary Doherty is an eclectic educational leader with an uncompromising commitment to dynamic and state-of-the-art educational programs and events.  He’s been blessed in his experience to work with the iconic names of the educational profession, as an educator, administrator, non-profit executive director and wind conductor. Mentors include Dr. Tim, Lautzenheiser,  Harry Wong, Madeline Hunter, H. Robert Reynolds, and Frederick Fennell. I am a dedicated, life-long learner with commensurate skills that encompass an educational presence unique in the industry today.  I have developed educational programs in middle schools, high schools, universities, and international non-profit organizations. In addition, I have presented more than 100 workshops and clinics at educational gatherings in Texas, New Mexico, Arkansas, Indiana, Oklahoma, Florida, New York, California, Arizona, London, Singapore, Cape Town, Johannesburg, Maastricht, Amsterdam and Mexico City. Topics include:  “Technology in the Classroom,” “Developing Grant-writing as a Means of Support,” and “Building Leaders Inside Your Team.”  In 2011 he was honored by the US Army and the National Association for Music Education as the first recipient of the National Band Director of the Year Award. In 2012, he was named the Indy Star’s “Most Influential Educator in Indiana.”  Published in January 2015, the first of three books, The Ignition Point: Striking the Match, chronicles Gary’s personal journey and experiences in the urban schools of Indianapolis, Indiana.

 

 

Resources

Namastesia

The Ignition Point on Facebook

Listen to the episode to get Gary’s email address! (51:44)

AMC Best Picture Showcase

Whiplash

 

Getting Jazz Right in the Movies by Richard Brody of The New Yorker

 

Why the Oscars awarded the Best Song honor to “Lonnie Lynn” instead of Common

People were surprised at Lady Gaga’s great voice at the Oscars. They shouldn’t have been.

The Oscars

 

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]]> http://kathleenheuer.com/2015/02/gary-doherty/feed/ 1 Gary Doherty is spearheading a conversation that is long overdue, particularly in the field of music education. We were introduced at Midwest Band and Orchestra Clinic by mutual friend Cam Stasa (who gets an associate producer credit for this episode).... Gary Doherty is spearheading a conversation that is long overdue, particularly in the field of music education. We were introduced at Midwest Band and Orchestra Clinic by mutual friend Cam Stasa (who gets an associate producer credit for this episode). After just a few moments with him, I knew that Gary Doherty could speak with […] promotingyourmusicprogram – Kathleen Heuer 56:10 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Practice slowly to learn fast! http://kathleenheuer.com/2015/02/practice-slowly-learn-fast/ http://kathleenheuer.com/2015/02/practice-slowly-learn-fast/#comments Thu, 19 Feb 2015 04:09:25 +0000 http://kathleenheuer.com/?p=1133 If you want to learn something quickly, practice that thing S-L-O-W-L-Y. Because your brain is like a fresh snowdrift. Obviously. Listen to find out why musicians should practice slowly. Here’s the Lifehacker article that inspired this podcast, and the piece by Dick Hensold that inspired the article. From Daniel Coyle’s Little Book of Talent: 52 Tips for […]

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]]> If you want to learn something quickly, practice that thing S-L-O-W-L-Y. Because your brain is like a fresh snowdrift.

Obviously.

Listen to find out why musicians should practice slowly.

Here’s the Lifehacker article that inspired this podcast, and the piece by Dick Hensold that inspired the article.

From Daniel Coyle’s Little Book of Talent: 52 Tips for Improving Your Skills:

“…Students at the Meadowmount School of Music often practice according to an informal rule: If a passerby can recognize a song, it’s being played too fast. The point of this super-exaggerated slowness (which produces songs that resemble those of humpback whales) is to reveal small mistakes that might have gone undetected, and thus create more high-quality reaches.”

“Precision especially matters early on, because the first reps establish the pathways for the future. Neurologists call this the “sled on a snowy hill” phenomenon. The first repetitions are like the first sled tracks on fresh snow: On subsequent tries, your sled will tend to follow those grooves. “Our brains are good at building connections,” says Dr. George Bartzokis, a neurologist at UCLA. “They’re not so good at unbuilding them.” When you learn hard skills, be precise and measured. Go slowly. Make one simple move at a time, repeating and perfecting it before you move on. Pay attention to errors, and fix them, particularly at the start. Learning fundamentals only seems boring—in fact, it’s the key moment of investment. If you build the right pathway now, you’ll save yourself a lot of time and trouble down the line.”

Also check out Daniel Coyle’s The Talent Code.

And The Goonies.

 

And because it is too incredible not to share, I present to you “a song from The Goonies musical by Keith Doughty & Rob Dean.”

 

 

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The post Practice slowly to learn fast! appeared first on Kathleen Heuer.

]]> http://kathleenheuer.com/2015/02/practice-slowly-learn-fast/feed/ 1 If you want to learn something quickly, practice that thing S-L-O-W-L-Y. Because your brain is like a fresh snowdrift. Obviously. Listen to find out why musicians should practice slowly. Here’s the Lifehacker article that inspired this podcast, If you want to learn something quickly, practice that thing S-L-O-W-L-Y. Because your brain is like a fresh snowdrift. Obviously. Listen to find out why musicians should practice slowly. Here’s the Lifehacker article that inspired this podcast, and the piece by Dick Hensold that inspired the article. From Daniel Coyle’s Little Book of Talent: 52 Tips for […] promotingyourmusicprogram – Kathleen Heuer 11:54 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Christopher Bill http://kathleenheuer.com/2015/02/christopher-bill/ http://kathleenheuer.com/2015/02/christopher-bill/#respond Thu, 12 Feb 2015 03:37:56 +0000 http://kathleenheuer.com/?p=1112 In my travels to Midwest Band and Orchestra Clinic in December, I sat in on a session presented by Christopher Bill, a YouTube artist who recently hit it big with his cover of Pharrell Williams‘ Happy. He agreed to talk with me about his background, how he approached his college education and why he wouldn’t recommend […]

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]]> In my travels to Midwest Band and Orchestra Clinic in December, I sat in on a session presented by Christopher Bill, a YouTube artist who recently hit it big with his cover of Pharrell Williams‘ Happy. He agreed to talk with me about his background, how he approached his college education and why he wouldn’t recommend it, and working as a musician in the 21st century.

 

About Christopher Bill

christopher bill photo credit scott streble

Photo credit: Scott Streble

Chris is an up-and-coming musician based outside of New York City. He has been playing piano since he was 6 years old, trombone since he was 10, and he has been composing/arranging since he was 12.

He has a Bachelor of Music for classical trombone performance at the SUNY Purchase Conservatory of Music in New York. While at the conservatory he studied with critically acclaimed trombonists Weston Sprott (Metropolitan Opera), Denson Paul-Pollard (Metropolitan Opera), John Fedchock (Grammy Nominated Jazz Trombonist), and the absolutely incomparable Timothy Albright.

Chris is best known for his all-trombone arrangements of popular songs. His YouTube Channel has been gaining popularity since the summer of 2012 when he posted his version of Owl City’s “Fireflies” for six trombones. More recently, a cover of Pharrell Williams’ “Happy” where Chris uses a looping station to compose the song on the spot went viral in the spring of 2014. His videos have since amassed over 8 million views and a following of over 65,000 subscribers. In April 2014, Chris independently released his first cover album, Breakthrough, followed by his Christmas album, Smiling’s My Favorite.

Since graduating from the Purchase Conservatory, Chris enjoys a busy schedule of performances, clinics, and masterclasses. He is a well known face at festivals such as the American Trombone Workshop and the International Trombone Festival.

For a closer look at how he does what he does, check out this live session from Texas.

 

Resources

Christopher Bill is all over teh interwebz:

Drum Corps Associates

Reading Buccaneers

Syracuse Brigadiers

Blue Devils: System Blue

Carmel Bands videos (last 2 of series of 8)

YouTube artist Kawehi

Christopher Bill’s arrangements at Art of Sound Music

Christopher Bill on Patreon

Christopher Bill’s sponsors include:

www.conn-selmer.com – King Trombones – www.bachbrass.com

www.chopsaver.com

 

 

Christopher Bill’s music featured in the podcast

There’s A Forest Somewhere (Original Composition)

“I Can’t Lie” Live Loop in Edinburg, TX 9/13/14

“I Can’t Lie” by Christopher Bill – NPR Tiny Desk Concert Contest

Funk and Circumstance feat. William Prinzi

Camille Saint-Saëns – Danse Macabre: Halloween 2013 Trombone Arrangement

 

MME Christopher Bill twitter

 

ALL MY CONTENT:

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The post Christopher Bill appeared first on Kathleen Heuer.

]]> http://kathleenheuer.com/2015/02/christopher-bill/feed/ 0 In my travels to Midwest Band and Orchestra Clinic in December, I sat in on a session presented by Christopher Bill, a YouTube artist who recently hit it big with his cover of Pharrell Williams‘ Happy. He agreed to talk with me about his background, In my travels to Midwest Band and Orchestra Clinic in December, I sat in on a session presented by Christopher Bill, a YouTube artist who recently hit it big with his cover of Pharrell Williams‘ Happy. He agreed to talk with me about his background, how he approached his college education and why he wouldn’t recommend […] promotingyourmusicprogram – Kathleen Heuer 1:15:20 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Cam Stasa http://kathleenheuer.com/2015/02/cam-stasa/ http://kathleenheuer.com/2015/02/cam-stasa/#comments Wed, 04 Feb 2015 17:36:56 +0000 http://kathleenheuer.com/?p=1085 Cam Stasa is one of my favorite people on the planet. And if you’ve met her, as so many music educators have, I’d bet she’s one of yours, too. In this conversation, we talk about: her role at VanderCook College of Music in Chicago how students and their families should approach applying to college the […]

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]]> Cam Stasa is one of my favorite people on the planet. And if you’ve met her, as so many music educators have, I’d bet she’s one of yours, too.

In this conversation, we talk about:

  • her role at VanderCook College of Music in Chicago
  • how students and their families should approach applying to college
  • the unique way VanderCook prepares future music educators for the reality of today’s economy
  • the high burnout rate of music educators, and how to combat it
  • recruiting parent volunteers to save your sanity
  • the surprising fundraiser many programs are using
  • Cam’s reaction to the events of New Year’s Day

 

MME Cam Stasa twitter

 

About Cam Stasa

Cam StasaCam Stasa is currently the Associate Director of Admissions at VanderCook College of Music in Chicago.  She had been the Director of Participant Relations for Music for All (Bands of America) from 1989 until April 2010.

A graduate of Eastern Michigan University and Wayne State University (MI), she taught English and Communications in secondary schools prior to her arrival at MFA.  Originally hired as Director of Operations for Bands of America, her job description evolved into the “sales” director of Music for All.  Whether talking to directors by phone, or in person, Cam developed the most direct communication with music directors to encourage them to participate within the events produced throughout the year.

For over 15 years Cam has announced the Lake Park Lancer Joust, a high school marching band competition held annually on the campus of Lake Park High School in Roselle, Illinois.  She is also the announcer of the Normal West Marching Band Invitational at Illinois Wesleyan University. Cam has been the Master of Ceremonies at the Chicagoland Invitational Concert Band Festival since 2003.

On March 8, 2014, Cam was inducted into the Bands of America Hall of Fame joining the ranks of William Revelli, John Paynter, Gary Green, Greg Bimm, Alfred Watkins and others that have been recognized for their impact on Bands of America, the nation’s band activity and music education.

 

Resources

VanderCook College of Music

Bands of America Hall of Fame

Music for All Summer Symposium

Midwest Clinic

The Other Music Advocates: a recap of my interview with Christopher Woodside of NAfME

N.H. teacher claims Grammy Music Educator Award

GRAMMY Music Educator Award

Music in Our Schools Month (#MIOSM)

MIOSM

Find Marketing Music Education on Facebook, Twitter, Instagram and Tumblr!

A new email address for me: kathleen (at) marketingmusic (dot) education.

 

MME Cam Stasa

 

ALL MY CONTENT:

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]]> http://kathleenheuer.com/2015/02/cam-stasa/feed/ 1 Cam Stasa is one of my favorite people on the planet. And if you’ve met her, as so many music educators have, I’d bet she’s one of yours, too. In this conversation, we talk about: her role at VanderCook College of Music in Chicago how students and thei... Cam Stasa is one of my favorite people on the planet. And if you’ve met her, as so many music educators have, I’d bet she’s one of yours, too. In this conversation, we talk about: her role at VanderCook College of Music in Chicago how students and their families should approach applying to college the […] promotingyourmusicprogram – Kathleen Heuer 1:05:00 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Marc Whitt of the Association of Music Parents http://kathleenheuer.com/2015/01/marc-whitt-association-music-parents/ http://kathleenheuer.com/2015/01/marc-whitt-association-music-parents/#respond Wed, 28 Jan 2015 07:58:05 +0000 http://kathleenheuer.com/?p=1075 About Marc Whitt For 32 years, Marc Whitt has devoted his professional career to nonprofit public relations and marketing, and has long been an active advocate for education, economic development and the performing arts. Marc’s work has achieved measurable results, garnering over 40 honors. In 2012, he was the recipient of CASE Kentucky’s prestigious Beth […]

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]]> About Marc Whitt

Marc WhittFor 32 years, Marc Whitt has devoted his professional career to nonprofit public relations and marketing, and has long been an active advocate for education, economic development and the performing arts.

Marc’s work has achieved measurable results, garnering over 40 honors. In 2012, he was the recipient of CASE Kentucky’s prestigious Beth Fields Lifetime Service Award.

The son of a band director, Marc serves on the Eastern Kentucky University Center for the Arts Community Operations Board, was a 6-term president of the Madison Central High School Band Boosters, and helped establish the Madison Community Band in Richmond, a group for which he plays trumpet.

Appointed to the Kentucky Department of Education’s Visual & Performing Arts Advisory Council, Marc received the 2010 Kentucky Music Educators Association District 11 Friends of Music Award for promoting music education.

Marc Whitt

 

Resources

The Association of Music Parents

AMP’s National Music Parent Symposium

The Music for All Parent/Booster Institute

About Scott McCormick

Marc Whitt on Twitter

All-Volunteer Organization Resources via Blue Avocado

Get a feel for what you missed at the 2014 National Music Parent Symposium with this recorded presentation on fundraising featuring the how-to’s of a $42,000 car wash. Yes, you read that right!

 

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]]> http://kathleenheuer.com/2015/01/marc-whitt-association-music-parents/feed/ 0 About Marc Whitt For 32 years, Marc Whitt has devoted his professional career to nonprofit public relations and marketing, and has long been an active advocate for education, economic development and the performing arts. About Marc Whitt For 32 years, Marc Whitt has devoted his professional career to nonprofit public relations and marketing, and has long been an active advocate for education, economic development and the performing arts. Marc’s work has achieved measurable results, garnering over 40 honors. In 2012, he was the recipient of CASE Kentucky’s prestigious Beth […] promotingyourmusicprogram – Kathleen Heuer 43:20 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Christopher Woodside of NAfME http://kathleenheuer.com/2015/01/christopher-woodside-nafme/ http://kathleenheuer.com/2015/01/christopher-woodside-nafme/#comments Wed, 21 Jan 2015 05:47:41 +0000 http://kathleenheuer.com/?p=1037 I was thrilled to have a chance to speak with Christopher Woodside of the National Association for Music Education, otherwise known as NAfME. In a nutshell, he makes sure that everyone inside the Beltway knows how powerful music education is. I was blown away by his knowledge of the inner workings of government, and more importantly, […]

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]]> I was thrilled to have a chance to speak with Christopher Woodside of the National Association for Music Education, otherwise known as NAfME. In a nutshell, he makes sure that everyone inside the Beltway knows how powerful music education is.

I was blown away by his knowledge of the inner workings of government, and more importantly, by his passion. He asked that I share his email address with you so you can reach out to him personally to talk about the issues facing your music program. You can reach him at chrisw (at) nafme (dot) org.

Over the course of our conversation, we touch on:

  • Whether music education is a partisan issue
  • The effect of campaign finance laws on music education
  • Tips for simple, proactive advocacy, and why you should personalize your plan of attack
  • Music education advocacy fatigue
  • Why decision makers need to hear from YOU
  • Why many music educators hesitate to become politically active, and why they need to get over that
  • Why you need to pick up John Benham’s book Music Advocacy to learn how to build your very own music coalition (affiliate link)
  • Why parents may be the most powerful tool in your toolbox
  • Free resources from NAfME for educators and parents, like this guide to connecting with legislators and Public Relations 101 guide, an insert for concert programs, and especially Broaderminded.com.
  • Standardized testing and appropriate evaluation for music students
  • The national Opt Out movement
  • Burnout, including the teacher burnout crisis

 

christopher woodsideAbout Christopher Woodside of NAfME

Christopher Woodside returned to the National Association for Music Education (NAfME) in August of 2010 to assume the position of Assistant Executive Director heading the association’s Center for Advocacy and Constituency Engagement. In his current capacity, Christopher manages NAfME’s advocacy staff, directs, controls and oversees all issues with relation to the development and implementation of the association’s large-scale advocacy and public policy agendas, serves as NAfME’s primary lobbying presence on Capitol Hill, and facilitates music education’s newest collaborative advocacy venture: The Music Education Policy Roundtable.

Christopher maintains extensive relationships with key players on both sides of the aisle on Capitol Hill and within various national policy circles. In addition to his work with The Roundtable, Christopher collaborates closely with the Arts Education Policy Working Group, the College, Career & Citizenship Readiness Coalition (CCCR), and the Committee for Education Funding (CEF).

Christopher’s primary federal policy expertise is the Elementary and Secondary Education Act (ESEA); he specializes in legislative deliberations regarding accountability, Title I funding, accessibility, teacher evaluation, teacher certification, and charter school curriculum and hiring. In his time back with NAfME, he has worked closely with key staff on both the House and Senate education committees aimed at improving federal support for music education.

In addition to lobbying on behalf of the Association, Christopher works closely with state music education associations on building capacity to tackle state- and local-level advocacy issues and develop coalitions of supporters. He has worked in conjunction with many state leaders to develop targeted advocacy practices and address current, jurisdiction-specific problems on the ground.

Christopher has spoken at numerous state MEA conferences across the country, at NAfME’s Music Education Week, at NAMM’s Fly-in event, at numerous other advocacy gatherings, and has participated in a variety of public policy forums.

Previously, Christopher has served as the Policy Coordinator for The Society for the Psychological Study of Social Issues, in his first tenure with MENC, as the Director of Government Relations and Outreach, and as a Legislative aide to Representative Chris Van Hollen from Maryland’s 8th district. Christopher received his Bachelor of Arts in Political Science from Miami University.

 

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]]> http://kathleenheuer.com/2015/01/christopher-woodside-nafme/feed/ 2 I was thrilled to have a chance to speak with Christopher Woodside of the National Association for Music Education, otherwise known as NAfME. In a nutshell, he makes sure that everyone inside the Beltway knows how powerful music education is. I was thrilled to have a chance to speak with Christopher Woodside of the National Association for Music Education, otherwise known as NAfME. In a nutshell, he makes sure that everyone inside the Beltway knows how powerful music education is. I was blown away by his knowledge of the inner workings of government, and more importantly, […] promotingyourmusicprogram – Kathleen Heuer 59:30 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Last-Minute Gift Ideas for Musicians http://kathleenheuer.com/2014/12/last-minute-gift-ideas-musicians-teachers-students-plus-parents/ http://kathleenheuer.com/2014/12/last-minute-gift-ideas-musicians-teachers-students-plus-parents/#comments Mon, 22 Dec 2014 18:39:20 +0000 http://kathleenheuer.com/?p=982 In this impromptu “inbetweenisode,” I’m recording from the Midwest Clinic in Chicago. I’m joined by former band director and current band parent Maria Dripps-Paulson, who you might remember from episode 5. Because this gift guide episode is so time-sensitive, I’ve done minimal editing so that I can bring it to you before you finish your […]

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]]> In this impromptu “inbetweenisode,” I’m recording from the Midwest Clinic in Chicago. I’m joined by former band director and current band parent Maria Dripps-Paulson, who you might remember from episode 5.

Because this gift guide episode is so time-sensitive, I’ve done minimal editing so that I can bring it to you before you finish your shopping (and BEFORE I start mine, if you’re wondering). So my apologies in advance for the rough edges, and for making you listen to me as I recover from this horrible cold that will not die.

Christopher Bill: Check out his 25 Days of Christmas videos here! His Christmas album makes a great gift. 🙂

Find out when the new season will premiere by signing up here!

We Wish You a Merry Christmas

gift guide

The post Last-Minute Gift Ideas for Musicians appeared first on Kathleen Heuer.

]]> http://kathleenheuer.com/2014/12/last-minute-gift-ideas-musicians-teachers-students-plus-parents/feed/ 1 In this impromptu “inbetweenisode,” I’m recording from the Midwest Clinic in Chicago. I’m joined by former band director and current band parent Maria Dripps-Paulson, who you might remember from episode 5. Because this gift guide episode is so time-sen... In this impromptu “inbetweenisode,” I’m recording from the Midwest Clinic in Chicago. I’m joined by former band director and current band parent Maria Dripps-Paulson, who you might remember from episode 5. Because this gift guide episode is so time-sensitive, I’ve done minimal editing so that I can bring it to you before you finish your […] promotingyourmusicprogram – Kathleen Heuer 50:55 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Season 1 Finale of Promoting Your Music Program http://kathleenheuer.com/2014/11/season-1-finale-promoting-music-program/ http://kathleenheuer.com/2014/11/season-1-finale-promoting-music-program/#respond Wed, 26 Nov 2014 15:49:47 +0000 http://kathleenheuer.com/?p=972 This episode of Promoting Your Music Program will be the last for this season. For forever and ever, really. That’s because when we come back after the holidays, the podcast will have a new name. To learn the details, join my email list here. Also, I’ll be at Midwest Band & Orchestra Clinic December 17-20 […]

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]]> This episode of Promoting Your Music Program will be the last for this season. For forever and ever, really.

That’s because when we come back after the holidays, the podcast will have a new name. To learn the details, join my email list here.

Also, I’ll be at Midwest Band & Orchestra Clinic December 17-20 at McCormick Place in Chicago. I’d love to meet up there: Email me!

In the meantime, check out some of my favorite clips from this season:

Erin Fortune, Senior Marketing Coordinator for Music for All

Fran Kick of Kick It In, MFA Summer Symposium Clinician

Seth Williams, Advocacy Coordinator for Music for All

David Vandewalker, author of Boosters to the Rescue!

Reactions to News about The Ohio State University Band with Lisa Salazar and Maria Dripps-Paulson

Facebook Page Post Ideas for your Music Program

Apple event recap + Carolina kicker shoves HS band member

Band kids are the BEST.

Eugene Cantera of the Dallas School of Music

Margaret Bauer of the Pennsylvania Music Educators Association

Education reform: Here’s why I care

Courtney Brandt: Young Adult Author

DJ Corchin of The 13th Chair

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]]> http://kathleenheuer.com/2014/11/season-1-finale-promoting-music-program/feed/ 0 This episode of Promoting Your Music Program will be the last for this season. For forever and ever, really. That’s because when we come back after the holidays, the podcast will have a new name. To learn the details, join my email list here. Also, This episode of Promoting Your Music Program will be the last for this season. For forever and ever, really. That’s because when we come back after the holidays, the podcast will have a new name. To learn the details, join my email list here. Also, I’ll be at Midwest Band & Orchestra Clinic December 17-20 […] promotingyourmusicprogram – Kathleen Heuer 24:14 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator DJ Corchin http://kathleenheuer.com/2014/11/dj-corchin/ http://kathleenheuer.com/2014/11/dj-corchin/#respond Tue, 04 Nov 2014 18:21:42 +0000 http://kathleenheuer.com/?p=951 On this episode, I talk with DJ Corchin, also known as The 13th Chair Trombone Player. He’s a former band director turned prolific author whose works include poetry, children’s books, and even a musical. He’s just published the 3rd book in the Band Nerds series: Band Nerds Confessions and Confusion. He’s a regular columnist for […]

The post DJ Corchin appeared first on Kathleen Heuer.

]]> On this episode, I talk with DJ Corchin, also known as The 13th Chair Trombone Player. He’s a former band director turned prolific author whose works include poetry, children’s books, and even a musical. He’s just published the 3rd book in the Band Nerds series: Band Nerds Confessions and Confusion. He’s a regular columnist for both Marching.com and the Association of Music Parents.

Enter to win a digital iBooks copy of Band Nerds Confessions and Confusion!

band nerds confession confusion

Here’s how:

  1. Log into iTunes and/or Stitcher
  2. Leave an honest star rating and short written review of the podcast. Here’s how.
  3. Take a screenshot of your review once it’s been approved and published (it can take a couple of days).
  4. Email that screenshot to me at kathleen (at) kathleenheuer.com by Monday, November 17, 2014 at 11:59 pm Eastern.

I’ll choose 5 winners randomly from those that enter and I’ll notify the winners that week!

 

[soundcloud url=”https://api.soundcloud.com/tracks/175341643″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”800″ iframe=”true” /]

PYMP DJ Corchin

 

 

Resources

Music for all Summer Symposium SWAG Team

Blast

 

 

Columnist

Marching.com

Association of Music Parents

Grassroot or Grass STAIN: Is Passion Killing Your Booster Group?

 

 

The 13th Chair

DJ_Corchin_13th_Chair_Orgin

the13thchair.tumblr.com

https://twitter.com/the13thchair

The Band Nerds series

 

DJ Corchin

Facebook • Twitter • Pinterest

 

Meet DJ in person!

You can meet up with DJ at Grand Nationals November 12-15, 2014 in Indianapolis or at Midwest Band and Orchestra Clinic December 17-20, 2014 in Chicago.

FREE through Grand Nationals: Band Nerds Poetry

Band Nerds Poetry

 

The post DJ Corchin appeared first on Kathleen Heuer.

]]> http://kathleenheuer.com/2014/11/dj-corchin/feed/ 0 On this episode, I talk with DJ Corchin, also known as The 13th Chair Trombone Player. He’s a former band director turned prolific author whose works include poetry, children’s books, and even a musical. He’s just published the 3rd book in the Band Ner... On this episode, I talk with DJ Corchin, also known as The 13th Chair Trombone Player. He’s a former band director turned prolific author whose works include poetry, children’s books, and even a musical. He’s just published the 3rd book in the Band Nerds series: Band Nerds Confessions and Confusion. He’s a regular columnist for […] promotingyourmusicprogram – Kathleen Heuer 33:09 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Courtney Brandt: Young Adult Author http://kathleenheuer.com/2014/10/courtney-brandt/ http://kathleenheuer.com/2014/10/courtney-brandt/#respond Thu, 30 Oct 2014 15:45:47 +0000 http://kathleenheuer.com/?p=923 On this episode of the Promoting Your Music Program podcast, I’m so excited to speak with  young adult novelist Courtney Brandt. You can find her books here: Amazon Barnes and Noble iBooks Courtney Brandt is the author of The Line, plus the additional novels in the series: A Fine Line, Keeping in Line, and The Line […]

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]]> On this episode of the Promoting Your Music Program podcast, I’m so excited to speak with  young adult novelist Courtney Brandt. You can find her books here:

Amazon

Barnes and Noble

iBooks

Courtney Brandt is the author of The Line, plus the additional novels in the series: A Fine Line, Keeping in Line, and The Line Up. Each of these  lighthearted novels was created for high school students and alumni in marching band. She released standalone novels Confessions of A Teenage Band Geek in fall 2011 and her final YA marching novel, Major Pain, in the fall of 2012.

The Line by Courtney Brandt A Fine Line by Courtney Brandt Keeping in Line by Courtney Brandt The Line Up: A Novel by Courtney Brandt Confessions of a Teenage Band Geek by Courtney Brandt Major Pain by Courtney Brandt

As a former drumline member, Courtney brings a fictional voice to band geeks all over the world and is patiently waiting for Hollywood to wake up and realize her books would make great films or TV series!

 

PYMP courtney brandt twitter

Enter to win a digital Kindle copy of The Line Series: Complete Anthology! 

The Line Series: Complete Anthology by Courtney Brandt

The Line Series: Complete Anthology by Courtney Brandt

Here’s how:

  1. Log into iTunes and/or Stitcher
  2. Leave an honest star rating and short written review of the podcast. Here’s how.
  3. Take a screenshot of your review once it’s been approved and published (it can take a couple of days).
  4. Email that screenshot to me at kathleen (at) kathleenheuer.com by Monday, November 17, 2014 at 11:59 pm Eastern.

I’ll choose 5 winners randomly from those that enter and I’ll notify the winners that week!

Check out Courtney’s Marching Arts Photos Tumblr here, and while you’re at it, mine here. Find Courtney on Goodreads here.

Stay tuned next week for my conversation with author DJ Corchin of The 13th Chair!

The post Courtney Brandt: Young Adult Author appeared first on Kathleen Heuer.

]]> http://kathleenheuer.com/2014/10/courtney-brandt/feed/ 0 On this episode of the Promoting Your Music Program podcast, I’m so excited to speak with  young adult novelist Courtney Brandt. You can find her books here: Amazon Barnes and Noble iBooks Courtney Brandt is the author of The Line, On this episode of the Promoting Your Music Program podcast, I’m so excited to speak with  young adult novelist Courtney Brandt. You can find her books here: Amazon Barnes and Noble iBooks Courtney Brandt is the author of The Line, plus the additional novels in the series: A Fine Line, Keeping in Line, and The Line […] promotingyourmusicprogram – Kathleen Heuer 23:47 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Education reform: Here’s why I care http://kathleenheuer.com/2014/10/education-reform-heres-why-i-care/ http://kathleenheuer.com/2014/10/education-reform-heres-why-i-care/#respond Wed, 22 Oct 2014 04:15:13 +0000 http://kathleenheuer.com/?p=193 I never intended to care about education reform. So boring, right? When my firstborn child became old enough to start playing a band instrument, THAT’S when I started paying attention. Anyone who cares about music and arts education SHOULD care about education reform. Standardized testing and school district funding I started hearing stories about schools […]

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]]> empty classroom

I never intended to care about education reform. So boring, right?

When my firstborn child became old enough to start playing a band instrument, THAT’S when I started paying attention. Anyone who cares about music and arts education SHOULD care about education reform.

For more on arts education & ed reform, follow me on Twitter!

Standardized testing and school district funding

I started hearing stories about schools slashing music budgets. At the same time, I noticed the increasing pressure on my children, their teachers and their schools as a result of standardized testing.

Rather than taking a couple of afternoons to fill in some bubbles every couple of years, like we’d done when I was a kid, test prep and testing now consumes multiple weeks every year. Artwork comes off the walls at the school. Teaching stops, and highly trained educators become proctors.

For me personally, my last straw was when my children’s homework consisted of multiple test prep packets. My 6th grader was assigned 57 math problems on a Friday afternoon, due Monday morning. I looked at the packet. I didn’t even know how to do the problems on page two.

Upon learning more about it, I realized that the dwindling music department budgets and increased dependence on standardized testing were inextricably linked.

School districts are now required by law to submit to rigorous standardized testing. But no additional funding was made available to cover the costs. That’s why virtually every school district nationwide is in a serious budget crunch. They’re “saving” money anywhere they can.

The arts are not so easily measured by scantron sheets.

The #arts are not so easily measured by scantron sheets. — @KathleenHeuer…
Click To Tweet

Music does not appear on these mandatory standardized tests. If it’s not tested, school boards with their backs against a financial wall must view these line items as expendable. Even if administrators and school board members are supportive of the arts, and know the benefits of music education, their hands are tied by budget constraints.

 Though I know I sound like a crazy conspiracy theorist every time I say it, there is big money behind making sure that our children’s public schools are tested and labeled as “failing.” 

The testing companies are for-profit entities that benefit economically from the requirement that every student in every school be tested. They sell the test prep kits, the tests and answer sheets, and the grading services as well. For all that money spent on them, there have been allegations that the tests are poorly designed.

You know what else causes poor performance on standardized tests?

Poverty.

 

Standardized testing and poverty

School districts rely heavily on property taxes for funding. If a district is impoverished, the school is underfunded. Underfunded schools can’t afford to supply the brand-spanking new textbooks that are published every year. Do you know what’s in those books?

Test answers.

The companies that write the textbooks are the same ones that design the exams. You might not think there’s a direct correlation, but there seems to be.

From a more personal perspective, if a child hasn’t eaten well (or at all), if that kid doesn’t know where she’s sleeping tonight, if their families are having trouble meeting the child’s basic needs, how well do you think that kid is going to be able to perform on a standardized (or any other!) test?

Teachers and schools have no control over these poverty-related variables. But they are graded on them just the same.

If students “perform poorly” for whatever reason on these expensive, poorly designed exams, they won’t be able to make “adequate yearly progress.” Funding is tied to test results.

Schools NEED to make AYP in order to secure funding. That means that they must slash the funding for any subject that isn’t tested in order to bolster the subjects that are tested.

Lack of AYP could trigger a government takeover of the schools.

And so schools defund music and arts education, libraries and physical education. Possibly even worse, poorly-performing students are pulled from arts classes to get more remediation in test subjects.

They’re being pulled out of the very classes that research shows bring up their grades and keep them in school.

Who profits?

And guess who is ready to step in?

Private, for-profit charter school companies. They’ll now get a lucrative government contract to run the schools. And they won’t have to hire unionized teachers.

Follow the cash. Who economically profits from standardized testing? Testing companies like Pearson. For-profit school corporations. Private charter schools.

There is big money behind making sure that our children’s public schools are tested and labeled as…
Click To Tweet

Who politically profits? Students trained to fill in bubbles are not as skilled in critical thinking. Without the arts, they’re less equipped to express themselves, and they’re not as empathetic. Our society depends on a well-educated electorate. There’s one political party in America that thrives on misinformation and fear.

So does standardized testing pay off? And for whom?

You do the math.

 

Resources

[youtube=http://youtu.be/lddvJB0Dnuc]

 

Why the kids who most need arts education aren’t getting it

VIDEO: a message to parents from your child’s teacher

DianeRavitch.net plus her latest book

Yinzercation (Pittsburgh-based education)

A closer look at Philadelphia schools: You Cancel Our Contracts, We Cancel Your Tests!

Teachers as ‘conscientious objectors?’ Status sought for those who oppose high-stakes tests

UNITED OPT OUT: The Movement to End Corporate Education Reform

United Opt Out Facebook group

Dave Conrey of Fresh Rag speaks with Kathleen Jasper of ConversationEd

ConversationEd: blog, podcast & soon to be a book

Badass Parents Association Facebook group

Lace to the Top Facebook group

 

Also on the podcast…

Christopher Woodside of the National Association for Music Education

DJ Corchin of The 13th Chair

 

The post Education reform: Here’s why I care appeared first on Kathleen Heuer.

]]> http://kathleenheuer.com/2014/10/education-reform-heres-why-i-care/feed/ 0 I never intended to care about education reform. So boring, right? When my firstborn child became old enough to start playing a band instrument, THAT’S when I started paying attention. Anyone who cares about music and arts education SHOULD care about e... I never intended to care about education reform. So boring, right? When my firstborn child became old enough to start playing a band instrument, THAT’S when I started paying attention. Anyone who cares about music and arts education SHOULD care about education reform. Standardized testing and school district funding I started hearing stories about schools […] promotingyourmusicprogram – Kathleen Heuer 24:56 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Margaret Bauer of the Pennsylvania Music Educators Association http://kathleenheuer.com/2014/10/margaret-bauer/ http://kathleenheuer.com/2014/10/margaret-bauer/#respond Wed, 08 Oct 2014 04:15:38 +0000 http://kathleenheuer.com/?p=876 On this podcast, I’m honored to introduce you to Margaret Bauer of PMEA. Margaret Bauer has served as executive director of the Pennsylvania Music Educators Association since 1996. Previously she was executive director of the Pennsylvania Library Association for 11 years. Her education includes an undergraduate degree in music education from Mansfield University, and two […]

The post Margaret Bauer of the Pennsylvania Music Educators Association appeared first on Kathleen Heuer.

]]> On this podcast, I’m honored to introduce you to Margaret Bauer of PMEA.

margaret bauer of pmeaMargaret Bauer has served as executive director of the Pennsylvania Music Educators Association since 1996. Previously she was executive director of the Pennsylvania Library Association for 11 years. Her education includes an undergraduate degree in music education from Mansfield University, and two master’s degrees: one in music history from Indiana University of Pennsylvania and one in library science from State University of New York at Geneseo. Her passions are the arts, books, needlework of all types and golf. She is a member of the National Association for Music Education and past chair of the NAfME State Executives Council.

 

Margaret Bauer on music education advocacy

“Relentlessly positive: that’s really what it’s all about.” – Margaret Bauer…
Click To Tweet

 

Margaret Bauer on working with volunteers

“Respect the volunteers. Respect that they’re giving their time, that they’re passionate about the same things you are, or they wouldn’t be there.…

“You have to earn their respect, and I think that mutual respect is the key to being successful in working with volunteers.”

 

Margaret Bauer at the SupportMusic event on October 15, 2014

Margaret will be one of the panelists at this SupportMusic event next week. Click here for more information and to RSVP.

margaret bauer

Margaret Bauer at the SupportMusic event 2013

Here’s video of the event from October 2013 I attended.

I think I’ve finally figured out who to give credit for the phrase “relentlessly positive:” I heard it from Margaret Bauer, who heard it from Mary Luehrsen of NAMM, who heard it from Scott Schoeffel. You can find out more about him here.

 

Resources mentioned on this episode with Margaret Bauer

pmea.net

nammfoundation.org

SupportMusic

U.S. Army All American Marching Band

Bethel Park High School Band hoagie sale

Pennsylvania food fundraisers have to be healthy — it’s the law

Music Advocacy: Moving From Survival to Vision by John Benham

 

Find the podcast on iTunes and on Stitcher. Please subscribe, and take a moment to leave me a review, rating or comment. You could be featured in an upcoming episode!

Find me online!

Facebook

Twitter

margaret bauer relentlessly positive

The post Margaret Bauer of the Pennsylvania Music Educators Association appeared first on Kathleen Heuer.

]]> http://kathleenheuer.com/2014/10/margaret-bauer/feed/ 0 On this podcast, I’m honored to introduce you to Margaret Bauer of PMEA. Margaret Bauer has served as executive director of the Pennsylvania Music Educators Association since 1996. Previously she was executive director of the Pennsylvania Library Assoc... On this podcast, I’m honored to introduce you to Margaret Bauer of PMEA. Margaret Bauer has served as executive director of the Pennsylvania Music Educators Association since 1996. Previously she was executive director of the Pennsylvania Library Association for 11 years. Her education includes an undergraduate degree in music education from Mansfield University, and two […] promotingyourmusicprogram – Kathleen Heuer 23:38 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Eugene Cantera of the Dallas School of Music http://kathleenheuer.com/2014/10/eugene-cantera/ http://kathleenheuer.com/2014/10/eugene-cantera/#comments Wed, 01 Oct 2014 21:14:21 +0000 http://kathleenheuer.com/?p=860 Eugene Cantera of the Dallas School of Music: Are You Making These Common Website Mistakes? Eugene Cantera is a partner at the Dallas School of Music and a founding member of the dlp Music Program. He serves as the Director of Social Media for both organizations. He is a saxophonist but teaches many instruments and performs […]

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]]> Kath and Eugene DSM twitter

Eugene Cantera of the Dallas School of Music:
Are You Making These Common Website Mistakes?

Eugene Cantera is a partner at the Dallas School of Music and a founding member of the dlp Music Program. He serves as the Director of Social Media for both organizations. He is a saxophonist but teaches many instruments and performs in the Dallas area in the rock and jazz genres. Eugene recently returned from an artist in residency at the Wilderness School in Adelaide, Australia where he taught and performed with several ensembles.

Eugene was kind enough to join me on this week’s podcast, where we talked about some tips & tricks to optimize your website and social media. A large percentage of the Dallas School of Music’s clientele is online, so they’ve developed some serious digital chops along the way.

The Top 10 Mistakes on Your Music Program’s Website

1. Poor Overall Aesthetic Design – Want good examples? Check out Google, Amazon, or Samsung: simple, clean, functional.

2. Marginal Functionality and Navigation – you must make it easy to get around your site in just a few clicks

3. No Optimization – let’s face it, many of you have no idea what SEO means nor do you have the time or patience to learn.  But adding relevant keywords and phrases to your site is only the beginning of the process that will help people find you.

4. Lack of or Poor Choice of Keywords – these improve the overall chances that your website will be indexed by search engines. 

5. Lack of or Poor Descriptors – meta tags are yet another device that provide information to search engines. Though they aren’t a “magical solution” they can definitely help ensure your website appears on search engine results pages.

6.Lack of or Poor Choice of Images – most music sites use outdated images or worse, those cute spinning quarter notes.  But the moms, dads and admins that you want to attract are more savvy than that. 

7. Little or hard to find Contact Info – this is our pet peeve. Your contact info should be easy to obtain in just one or two clicks!

8. No Main Message – what’s your message?  Are you fundraising?  Are you passionate about music education?  Is your site about a particular annual event or a specific band program? 

9. No Social Media – if you are not using Twitter and Facebook for starters, you are missing a chance to connect with a large and growing number of like-minded people.  If you are using social media, it should be proudly displayed on your site and you should actively solicit followers.

10. Static Content – The number of outdated sites we see is astounding. If the last update to your site was done in 2008—Houston, we have a problem. Your site should always reflect what’s currently happening in your organization and outdated info should be removed or archived.

Need help with any of this?  We specialize in custom web design and hosting for music oriented sites. Check out our program here.

Warm Regards,

Eugene Cantera, BME
Director of Marketing and Social Media
The Dallas School of Music, Inc.
972-380-8050 Ext. 212

 

 

 

UFO sound effect found here.

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]]> http://kathleenheuer.com/2014/10/eugene-cantera/feed/ 1 Eugene Cantera of the Dallas School of Music: Are You Making These Common Website Mistakes? Eugene Cantera is a partner at the Dallas School of Music and a founding member of the dlp Music Program. He serves as the Director of Social Media for both org... Eugene Cantera of the Dallas School of Music: Are You Making These Common Website Mistakes? Eugene Cantera is a partner at the Dallas School of Music and a founding member of the dlp Music Program. He serves as the Director of Social Media for both organizations. He is a saxophonist but teaches many instruments and performs […] promotingyourmusicprogram – Kathleen Heuer 42:35 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Band kids are the BEST. http://kathleenheuer.com/2014/09/band-kids-are-the-best/ http://kathleenheuer.com/2014/09/band-kids-are-the-best/#respond Wed, 24 Sep 2014 04:47:54 +0000 http://kathleenheuer.com/?p=840 I’ve long had a sneaking suspicion that band kids are the best. Honestly, there’s just something extra awesome about these kids. This week, a bit more evidence crossed my desk. I make my case in this episode. Band kids are the BEST. Here’s why: Del Valle High School student’s wish granted Band students save teacher’s […]

The post Band kids are the BEST. appeared first on Kathleen Heuer.

]]> I’ve long had a sneaking suspicion that band kids are the best. Honestly, there’s just something extra awesome about these kids. This week, a bit more evidence crossed my desk. I make my case in this episode.

Band kids are the BEST. Here’s why:

Del Valle High School student’s wish granted

Band students save teacher’s life

What Everybody Ought to Know About Band

18 Lessons Marching Band Teaches Our Kids: A Parent’s Perspective

Two Million Reasons Why Marching Band Kids Are So Responsible

 

Other resources

About Tim Lautzenheiser

band kids are the best

Music Community Answering the Call of the #BeyondTheBubblesChallenge

boa next level

Bands of America Regional Championships and Grand National Championships

The National Association of Music Parents

 

Find the podcast on iTunes and on Stitcher. Please subscribe, and take a moment to leave me a review, rating or comment. You could be featured in an upcoming episode!

Find me online!

Facebook

Twitter

Email me anytime at kathleen@kathleenheuer.com.

The post Band kids are the BEST. appeared first on Kathleen Heuer.

]]> http://kathleenheuer.com/2014/09/band-kids-are-the-best/feed/ 0 I’ve long had a sneaking suspicion that band kids are the best. Honestly, there’s just something extra awesome about these kids. This week, a bit more evidence crossed my desk. I make my case in this episode. Band kids are the BEST. I’ve long had a sneaking suspicion that band kids are the best. Honestly, there’s just something extra awesome about these kids. This week, a bit more evidence crossed my desk. I make my case in this episode. Band kids are the BEST. Here’s why: Del Valle High School student’s wish granted Band students save teacher’s […] promotingyourmusicprogram – Kathleen Heuer 18:06 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Apple recap + Carolina kicker shoves HS band member http://kathleenheuer.com/2014/09/apple-recap-kicker/ http://kathleenheuer.com/2014/09/apple-recap-kicker/#comments Wed, 10 Sep 2014 04:15:22 +0000 http://kathleenheuer.com/?p=815 In this episode, I recap the Apple live event unveiling the iPhone 6 and the Apple Watch, and discuss what impact they could have on music parents and booster organizations. Could the new Apple Pay system be used for and by music booster groups? Check out these links for more details: http://www.cnet.com/products/apple-iphone-6/ http://www.cnet.com/products/apple-watch/ Apple event […]

The post Apple recap + Carolina kicker shoves HS band member appeared first on Kathleen Heuer.

]]> apple iphone 6

In this episode, I recap the Apple live event unveiling the iPhone 6 and the Apple Watch, and discuss what impact they could have on music parents and booster organizations. Could the new Apple Pay system be used for and by music booster groups?

Check out these links for more details:

Apple event in 90 seconds via Mashable

Carolina Panthers kicker Graham Gano “moves” Marquel Ballard, the freshman trombonist for Bethune-Cookman High School

I also cover “the day the music died:” when the kicker for the Carolina Panthers decided to begin his warm up before this high school marching band had left the field.

http://ftw.usatoday.com/2014/09/graham-gano-marching-band-tampa-bay-bethune-cookman

kicker band

“The players tried to take the field…the marching band refused to yield…”

It all ended well, though. The kicker called the trombone player to apologize and hooked him up with tickets to an upcoming game.

No harm, no foul.

Find the podcast on iTunes and on Stitcher. Please subscribe, and take a moment to leave me a review, rating or comment. You could be featured in an upcoming episode!

 

 

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]]> http://kathleenheuer.com/2014/09/apple-recap-kicker/feed/ 3 In this episode, I recap the Apple live event unveiling the iPhone 6 and the Apple Watch, and discuss what impact they could have on music parents and booster organizations. Could the new Apple Pay system be used for and by music booster groups? In this episode, I recap the Apple live event unveiling the iPhone 6 and the Apple Watch, and discuss what impact they could have on music parents and booster organizations. Could the new Apple Pay system be used for and by music booster groups? Check out these links for more details: http://www.cnet.com/products/apple-iphone-6/ http://www.cnet.com/products/apple-watch/ Apple event […] promotingyourmusicprogram – Kathleen Heuer 15:31 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Facebook Page Post Ideas for your Music Program http://kathleenheuer.com/2014/09/facebook-page-post-ideas/ http://kathleenheuer.com/2014/09/facebook-page-post-ideas/#comments Wed, 03 Sep 2014 04:43:13 +0000 http://kathleenheuer.com/?p=796 Whether you’ve been running your Facebook page for hours or years, we could all use a bit of inspiration every once in a while. So quit racking your brain for a bit, and check out some of these ideas. Facebook Pages are considered inbound marketing (aka permission marketing, aka content marketing). That means that we […]

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]]> Whether you’ve been running your Facebook page for hours or years, we could all use a bit of inspiration every once in a while. So quit racking your brain for a bit, and check out some of these ideas.

Facebook Pages are considered inbound marketing (aka permission marketing, aka content marketing). That means that we have to get fans to opt in (by liking our Page) to hear our message. If all we ever do is sell, no one will want to listen to what we have to say. So we need to give people a reason to stick around. We do that by providing value.

There are three main ways we can offer value through posts on our Facebook Page.

Use your Facebook Page posts to Educate 

Try posting an educational video. David Haven at JDFunCorps did a fun one teaching his viewers “All About the Mellophone.” Find existing videos to share (like the ones by Collective Cadenza), or for massive bonus points, make your own!

Answer a FAQ!

Interview and introduce a member of your program: student/staff/volunteer. It’s a great way to humanize your page, and to offer a peek behind the curtain.

Share links. Topics could include the many benefits of music ed

Share music education trivia, statistics, or facts. (Here’s a fresh source.)

Share news and announcements about your program.

Give us a peek behind the scenes (this would also work great for Instagram!): show an image per day that illustrates what you’re working on. (Austin Kleon has a whole book on this! Here’s my affiliate link: Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered.) Go deep! We’d love to see the percussion closet, a band bus, or parents shopping for concession stand supplies.

Recommend someone else to follow on FB (neighboring band program, a club or team at your school.)

 

Use your Facebook Page posts to Entertain

You can have lots of fun with images (just make sure they’re legal to use!).

Post infographics, photos (those you’ve taken yourself and submitted photos), or new Hyperlapse videos.

Use photos to run a contest: have fans submit a caption for a photo, or post a “mystery” photo and have fans guess what it is.

Submit to a Page “takeover:” Let sections/parents/drum majors/directors “take over” your feed for the day

Post funny stuff like cartoons (Tone Deaf Comics) and witty one-liners (The 13th Chair)

Try giveaways & contests: prizes can include surplus tee shirts, choice seats at the next football game, or an opportunity to conduct at the next rehearsal.

Don’t miss Throwback Thursday and/or Flashback Friday: they especially appeal to alumni and their parents. It’s a great way to keep them engaged with your organization; someday, they could be valuable resources.

 

Use your Facebook Page posts to Inspire

Share inspiring stories of students’ success based on what they learned in your music program

Inspire discussion by featuring:

  • Questions
  • Polls
  • Fill in the blank

Quotes: find 30 of my favorites here.

Thank the people involved with your program and highlight their contributions:
staff, students, supporters, volunteers, and especially donors & sponsors!

Make it a regular occurrence by featuring a volunteer/student/staff member of the week or month!

Pro tip:

Tag people and pages by typing @ and then the person’s or Page’s name.

Facebook tag page

From your personal Facebook profile, you can tag other people, pages and groups. From your Page, you can only tag other pages (this is so people don’t get spammed by companies).

 

Other ideas for Facebook Page posts:

Share any of your existing content, like blog posts or videos.

Do “market research:” allow fans to choose between fundraiser options, tee shirt designs or concession stand offerings

Share current events and news: promote other local nonprofits, school organizations and teams

Events: create an event page for each major event on your calendar

Plan ahead for holiday and seasonal posts

Use your cover image to promote your next event/performance or fundraiser (be sure to follow Facebook’s guidelines!)

Don’t forget to only plug your program’s fundraisers or events once for every four times you share valuable content on your Facebook page!

Whether you choose to educate, entertain, or inspire with your Facebook Page posts, you’ll be sure to keep your fans coming back for more! Got another kind of post that has worked for you? Leave your own ideas in the comments!

 

Also, check out Seth Godin’s post here. Watch the video and read the manifesto (screen edition and  a printable edition). It’s important stuff.

Check out NAfME’s #BeyondTheBubblesChallenge here and on Twitter:

 

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]]> http://kathleenheuer.com/2014/09/facebook-page-post-ideas/feed/ 3 Whether you’ve been running your Facebook page for hours or years, we could all use a bit of inspiration every once in a while. So quit racking your brain for a bit, and check out some of these ideas. Facebook Pages are considered inbound marketing (ak... Whether you’ve been running your Facebook page for hours or years, we could all use a bit of inspiration every once in a while. So quit racking your brain for a bit, and check out some of these ideas. Facebook Pages are considered inbound marketing (aka permission marketing, aka content marketing). That means that we […] promotingyourmusicprogram – Kathleen Heuer 20:03 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Reactions to News about The Ohio State University Band http://kathleenheuer.com/2014/08/the-ohio-state-university-band/ http://kathleenheuer.com/2014/08/the-ohio-state-university-band/#respond Wed, 27 Aug 2014 04:15:44 +0000 http://kathleenheuer.com/?p=776 Ohio State University Band Updates (October 10, 2014): Ohio State’s fired band director got more support Ohio State pays at least $885 an hour for 2nd band investigation; questions remain about firms involved   Ohio State University Band Updates (August 28, 2014): Music publishers are reportedly denying performance rights to the OSU Marching Band. The […]

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]]> Ohio State University Band Updates (October 10, 2014):

Ohio State’s fired band director got more support

Ohio State pays at least $885 an hour for 2nd band investigation; questions remain about firms involved

 

Ohio State University Band Updates (August 28, 2014):

Music publishers are reportedly denying performance rights to the OSU Marching Band.

The director is still trying to get his job back.

The Newark Advocate came out with an editorial basically saying that we’d better get used to this new normal, because Title IX is NOT messing around.

OSU’s former Title IX coordinator came out saying that both the university and Mr. Waters could have handled things better. She was not involved in the probe because she left before it began, in large part because the university tied her hands so that she could not do her job effectively. Read about it here and here.

 

Ohio State vs. Michigan football 2013 01 (Ohio State band)

In this episode of the Promoting Your Music Program podcast, we try a new roundtable format as we discuss a recent headline from the band world: namely, the recent firing of Jonathan Waters, the director of The Ohio State University Marching Band.

Full disclosure: While I have no affiliation with The Ohio State University Marching Band, I am an alum of a Big Ten University band. I bring this story to light as a former participant and as a fan of the marching arts and because I feel that the issues contained herein merit discussion and deserve to be examined in the light of day.

I did not ask any of the parties involved to be a guest on the show. I wanted to discuss these events from our perspectives as outsiders, as former students, former directors, and now parents ourselves.

lisa maria kath

Allow me to introduce my friends Maria and Lisa:

Maria Dripps-Paulson serves as the Executive Director of the Kaneland Arts Initiative, an award-winning arts production organization through the Kaneland School District in the far, far, FAR west suburbs of Chicago. She also designs music lessons for SmartMusic, teaches private music lessons, and stays healthy as a distributor for the Shaklee Corporation. Maria was named one of the Women of Distinction in Kane County (IL) in 2013. She has four children, all of them actively involved in music.

Lisa Salazar is currently Senior Event Coordinator and a Senior Adjunct Instructor at Lewis University (IL). She has more than fifteen years’ experience in the events industry, and is formerly a high school music educator. She serves on multiple university and professional boards and committees, as well as on the Board of Directors of New Life for Haiti as Director of Sustainable Capital. She has three children; her oldest has just joined high school band.

More about The Ohio State University Band

Find their website here.

Learn about their innovative use of iPads here.

Read the Ohio State University Band full investigation report here.

Check out OSU’s official feed on “band culture.”

Learn more about Title IX here.

Read the open letter from a former band member here.

Show your support for the OSU Marching Band here. #supportTBDBITL

Also? The director has asked for his job back, the OSUMB Alumni and the OSUMB squad leaders have issued statements.

Image credit: By Michael Barera (Own work) [CC-BY-SA-4.0 (http://creativecommons.org/licenses/by-sa/4.0), CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons

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]]> http://kathleenheuer.com/2014/08/the-ohio-state-university-band/feed/ 0 Ohio State University Band Updates (October 10, 2014): Ohio State’s fired band director got more support Ohio State pays at least $885 an hour for 2nd band investigation; questions remain about firms involved   Ohio State University Band Updates (Augus... Ohio State University Band Updates (October 10, 2014): Ohio State’s fired band director got more support Ohio State pays at least $885 an hour for 2nd band investigation; questions remain about firms involved   Ohio State University Band Updates (August 28, 2014): Music publishers are reportedly denying performance rights to the OSU Marching Band. The […] promotingyourmusicprogram – Kathleen Heuer 34:54 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator David Vandewalker, author of Boosters to the Rescue! http://kathleenheuer.com/2014/08/david-vandewalker/ http://kathleenheuer.com/2014/08/david-vandewalker/#respond Wed, 20 Aug 2014 04:30:52 +0000 http://kathleenheuer.com/?p=737 Before I recorded this interview with the amazing David Vandewalker, I’d participated in the first half of the Music for All Parent/Booster Institute. It was a hugely valuable experience, and I am so glad that he agreed to sit down with me over our lunch break. The rest of the day was packed with awesome, […]

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]]> Before I recorded this interview with the amazing David Vandewalker, I’d participated in the first half of the Music for All Parent/Booster Institute. It was a hugely valuable experience, and I am so glad that he agreed to sit down with me over our lunch break. The rest of the day was packed with awesome, as well. If you ever get a chance to attend one of David Vandewalker’s sessions, RUN—don’t walk.

In this interview, I feel like we barely scratched the surface, so I hope this interview will be the first of many. Let me know what you think in the comments below!

David VandewalkerDavid Vandewalker is the assistant director of bands at Georgia State University, where his primary responsibilities include conducting the University Band, teaching the Marching Band and directing the Basketball Pep Band.  He is also the music director and conductor of the Metro Atlanta Youth Wind Ensemble (MAYWE), hosted at Georgia State University.

Prior to his appointment at GSU, Mr. Vandewalker taught for 23 years in both middle and high school settings in Texas and Georgia. As a 2006 recipient of the Sousa Foundation’s “Sudler Flag of Honor,” the Harrison Band (GA) program, under his leadership, was distinguished as one of the strongest, respected, and well-rounded band programs in the United States.

Mr. Vandewalker is the author of the recently published Strategic Plans for a Successful Booster Club and Foundations for a Successful Booster Club Workbook, as well as Boosters to the Rescue, 101 Ways to Harmonize the Madness for Music Educators, Foundations for Wind Band Clarity, Foundations for Wind Band Clarity Instructional DVD, and Everyday Stuff Every Director Needs to Know: A Quick Start Guide published by Vision Publications.

Here are the highlights of my conversation with David Vandewalker:

Why David has band in his blood

How do we function more effectively as an organization?

Providing leadership & guidance to parents AND students

How a music educator is a CEO

The 3 things every music program lacks

Marsha Mourdock: Committee versus Team

David’s grandfather’s wisdom

Fundraisers

How—and WHY—booster groups should approach music education advocacy

Why you deserve a sidekick

How a booster group is like a box of crayons

box of crayons flickr sunflowerdesign

(Our friends from the Ball State University maintenance staff join us unexpectedly.)

Why those who participate with Music for All are so awesome

Why music programs have to “sell” themselves

Why music programs need to OVERcommunicate

These kids today

Scott Lang: why a band geek will cure cancer

Got questions for David? Leave a comment and it may make it into a future episode!

 

Links

Strategic Plans for a Successful Booster Club

Foundations for a Successful Booster Club

Boosters to the Rescue!

Baylor University

Bands of America

Jim Collins: Good to Great: Why Some Companies Make the Leap…And Others Don’t (affiliate link) (non-affiliate link)

Hedgehog concept

What-is-Your-Hedgehog-Concept-Jim-Collins-Zest-eBiz

Chris Brogan and Srini Rao

Cliff Ravenscraft’s closing keynote at Podcast Movement ‘14.

 

Music education facts & statistics to help you promote your music program

10 Things You Didn’t Know About Music (there are a zillion links here!)

Why Music Education Actually Matters

Twelve Benefits of Music Education (check out the other advocacy articles in the left sidebar!)

Broaderminded by the National Association for Music Education

Featured music education facts compiled by the Association of Music Parents

 

Thanks for listening!

(Please excuse the audio quality. This was only day 2 of using new equipment for me! I’ll keep working to improve it.)

Image credit: Flickr user SunflowerDesign

Don’t forget! Got a question for David Vandewalker? Leave a comment and it could make it into a future episode!

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]]> http://kathleenheuer.com/2014/08/david-vandewalker/feed/ 0 Before I recorded this interview with the amazing David Vandewalker, I’d participated in the first half of the Music for All Parent/Booster Institute. It was a hugely valuable experience, and I am so glad that he agreed to sit down with me over our lun... Before I recorded this interview with the amazing David Vandewalker, I’d participated in the first half of the Music for All Parent/Booster Institute. It was a hugely valuable experience, and I am so glad that he agreed to sit down with me over our lunch break. The rest of the day was packed with awesome, […] promotingyourmusicprogram – Kathleen Heuer 28:54 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Seth Williams, Advocacy Coordinator for Music for All http://kathleenheuer.com/2014/08/seth-williams-mfa/ http://kathleenheuer.com/2014/08/seth-williams-mfa/#respond Wed, 13 Aug 2014 04:15:08 +0000 http://kathleenheuer.com/?p=721 On today’s podcast, I sit down with Seth Williams of Music for All. Well, he WAS with Music for All when we talked, anyway—now he’s attending law school! Seth Williams is the former Advocacy Coordinator for Music for All. Seth has been involved with Music for All and its programs for nearly ten years – […]

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]]> On today’s podcast, I sit down with Seth Williams of Music for All. Well, he WAS with Music for All when we talked, anyway—now he’s attending law school!

seth williamsSeth Williams is the former Advocacy Coordinator for Music for All. Seth has been involved with Music for All and its programs for nearly ten years – as a participant, volunteer, event staff, intern and full-time staffer. He recently relocated to Los Angeles, where he attends UCLA School of Law. Seth is an active advocate for music education and the arts. While at MFA, he curated advocacy content, represented Music for All in the state and national arts advocacy community and developed new advocacy and awareness initiatives for the organization.

Here are the highlights of my conversation with Seth Williams:

0:52 Meet Seth!

1:25 Advocacy: Music for All’s vision

2:05 A typical day for Seth in the Music for All office

2:48 The digital tools he depends on

4:17 Advocacy isn’t just sending letters or attending rallies

5:44 The importance of new media in advocacy

6:20 The case for blogging

7:46 Proactive vs. reactive advocacy

8:19 The importance of attending school board meetings—before issues arise

10:20 How parents can make a difference on local, state and national levels

11:59 Recruiting volunteers the MFA way (and following Fran Kick’s advice!)

12:51 Volunteer burnout

13:12 Matching volunteers’ skills to tasks

13:36 Parent recognition

14:47 Seth’s alma mater

15:17 Fundraising: “Any idea is worth trying once.”

16:15 A creative fundraiser that’s successful on several levels

17:43 Seth gets the last word

PYMP Seth Williams twitter

Resources

Fanfare: the weekly advocacy blog post Seth curated for Music for All

Advocacy websites Seth recommends:

This is a good way to find state advocates: http://www.americansforthearts.org/by-program/networks-and-councils/state-arts-action-network

For news/articles, two of Seth’s favorites are:

Volunteering with Music for All

Patrick John Hughes Parent/Booster Award: 2014 nominations due September 15!

Seth’s alma mater: Centerville H.S. (OH)

The creative fundraiser Carmel H.S. (IN) took on

The digital tools Seth mentioned:

 

If you enjoyed this episode, please take a moment to subscribe in iTunes. Bonus points and a shout out if you leave an honest review there (here’s how)! Reviews make it possible to reach more people who might find this podcast helpful.

Thanks also for sharing the podcast with friends and colleagues. Be sure to like the Facebook page for updates! You can also subscribe to my email list to get updates in your inbox.

Thanks for listening!

The post Seth Williams, Advocacy Coordinator for Music for All appeared first on Kathleen Heuer.

]]> http://kathleenheuer.com/2014/08/seth-williams-mfa/feed/ 0 On today’s podcast, I sit down with Seth Williams of Music for All. Well, he WAS with Music for All when we talked, anyway—now he’s attending law school! Seth Williams is the former Advocacy Coordinator for Music for All. On today’s podcast, I sit down with Seth Williams of Music for All. Well, he WAS with Music for All when we talked, anyway—now he’s attending law school! Seth Williams is the former Advocacy Coordinator for Music for All. Seth has been involved with Music for All and its programs for nearly ten years – […] promotingyourmusicprogram – Kathleen Heuer 19:35 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Fran Kick http://kathleenheuer.com/2014/08/fran-kick/ http://kathleenheuer.com/2014/08/fran-kick/#respond Wed, 06 Aug 2014 04:15:18 +0000 http://kathleenheuer.com/?p=712 Joining me on the podcast today is Fran Kick. He is a renowned author and speaker who has spent time as a band director and in clinical psychology. Fran served on the leadership staff of the Music For All Summer Symposium last month, and that’s where we sat down to talk. Here are the highlights […]

The post Fran Kick appeared first on Kathleen Heuer.

]]> fran kick

Joining me on the podcast today is Fran Kick. He is a renowned author and speaker who has spent time as a band director and in clinical psychology. Fran served on the leadership staff of the Music For All Summer Symposium last month, and that’s where we sat down to talk.

Here are the highlights with Fran Kick

02:07 Leadership training for students and parents

03:20 Bring a friend!

04:02 The one thing booster groups can do TODAY to improve: have every parent attend one school board meeting

05:50 The number one excuse parents use to get out of attending school board meetings

07:10 “Relentlessly positive:” persistence pays off

08:50 The difference between 90% in music versus 90% in an academic classroom

09:24 Leadership for volunteers: appreciation is the key

10:41 “When people feel appreciated, they’re willing to give more.”

11:18 The surprising source of many Music for All volunteers

12:30 The type of person Music for All attracts

13:25 Recruiting and retention of music students

14:05 How a music student is like French pastry

15:02 Time commitment: How much is too much?

16:11 The case for releasing the students from the band room occasionally

17:09 Music students and directors need to interact with the rest of the world

18:09 The band director who was reprimanded for “mobilizing” his parents to advocate

18:49 How to virtually guarantee buy-in from administrators

21:07 How to change the culture of a school and a community

21:21 Instead of a mic drop at the end, there’s a pen drop

 

Here’s the bit on the band director who was reprimanded for “mobilizing” his parents to advocate for the music program:

“Faced with the prospect that Parrott Middle School’s band would be eliminated for the coming school year, Harrin helped mobilize a group of supporters to speak during a Hernando County School Board meeting in May.… But Harrin’s efforts have landed him in some hot water with Hernando High principal Leechele Booker.

“After the May 6 board meeting, Booker gave Harrin, who served as the band director for both Hernando High and Parrott this past school year, a “letter of direction,” reprimanding him for his actions.

“‘This letter of direction is being given to you for assembling a group of students and parents from (Hernando) to attend a school board meeting with the sole purpose of voicing a complaint about the assumed demise of the band program at (Parrott),’ she wrote in a May 9 letter.

“In her letter, Booker wrote that Harrin failed to follow proper procedures for lodging a complaint.

“‘Please keep in mind that you have an obligation to make reasonable precautions to distinguish between your personal views and views that negatively represent (Hernando High),’ she said.

Read the full article here.

Here’s Fran at the 2011 Music for All Summer Symposium:

Thanks for bearing with me during my learning curve while I work to improve the audio quality. It bugs me, too!

If you enjoyed this episode, please take a moment to subscribe in iTunes. Bonus points and a shout out if you leave an honest review there (here’s how)! Reviews make it possible to reach more people who might find this podcast helpful.

Thanks also for sharing the podcast with friends and colleagues. Be sure to like the Facebook page for updates! You can also subscribe to my email list to get updates in your inbox.

fran kick music

The post Fran Kick appeared first on Kathleen Heuer.

]]> http://kathleenheuer.com/2014/08/fran-kick/feed/ 0 Joining me on the podcast today is Fran Kick. He is a renowned author and speaker who has spent time as a band director and in clinical psychology. Fran served on the leadership staff of the Music For All Summer Symposium last month, Joining me on the podcast today is Fran Kick. He is a renowned author and speaker who has spent time as a band director and in clinical psychology. Fran served on the leadership staff of the Music For All Summer Symposium last month, and that’s where we sat down to talk. Here are the highlights […] promotingyourmusicprogram – Kathleen Heuer 22:58 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Erin Fortune of Music For All http://kathleenheuer.com/2014/07/erin-fortune-mfa/ http://kathleenheuer.com/2014/07/erin-fortune-mfa/#comments Wed, 30 Jul 2014 04:15:35 +0000 http://kathleenheuer.com/?p=681 I was lucky enough to attend the Parent/Booster Institute at the Music for All Summer Symposium this year at Ball State University. I showed up a bit early, hoping to talk with a few of the people who make Music for All tick, and whose secrets we might steal to be able to apply to […]

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]]> Erin Fortune

I was lucky enough to attend the Parent/Booster Institute at the Music for All Summer Symposium this year at Ball State University. I showed up a bit early, hoping to talk with a few of the people who make Music for All tick, and whose secrets we might steal to be able to apply to our own music programs.

Erin Fortune is the Senior Marketing Coordinator for Music for All. She spearheads a lot of their digital marketing efforts, so I knew she’d have some tips and tricks to share. Check out some of the highlights here, and find out how you can win a $30 gift card to Erin Condren to snap up one of Erin Fortune’s favorite products!

Here are the highlights with Erin Fortune:

7:32 Why MFA is awesome

11:51 Erin’s favorite social media tools

16:37 What you need to know about analytics

20:20 What every music parent wants from social media

21:30 Where every music booster organization should start with social media

24:15 Erin’s tips on using email with your music booster group

26:30 Make sure these people are on your mailing list!

27:23 Erin’s two top tips for working with volunteers

30:56 The fundraisers you should ditch and the new ones you should try

32:46 Erin’s number one tip: use an editorial calendar!

Erin Fortune

Check out these links that Erin Fortune mentioned throughout the episode:

Ferris State University, her alma mater

What the heck are SWAGs?

Google Calendar

erin condren planner

Erin’s favorite tool: her Erin Condren planner
(see below to enter to win $30 at ErinCondren.com, courtesy of yours truly!)

Summer Symposium Evening Concerts

Digital tools she recommends (I can second almost all of them):

To get the editorial calendar that Erin uses, email her at erinf@musicforall.org.

Did you miss the giveaway? Get $10 off your purchase at ErinCondren.com here!

a Rafflecopter giveaway

Full disclosure: I worked for Music for All from 1996 through 2000. I paid full price to attend this year’s Parent/Booster Institute. I’m providing the $30 gift certificate giveaway from my own pocket; Erin Condren and Music for All are in no way affiliated. 

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]]> http://kathleenheuer.com/2014/07/erin-fortune-mfa/feed/ 9 I was lucky enough to attend the Parent/Booster Institute at the Music for All Summer Symposium this year at Ball State University. I showed up a bit early, hoping to talk with a few of the people who make Music for All tick, I was lucky enough to attend the Parent/Booster Institute at the Music for All Summer Symposium this year at Ball State University. I showed up a bit early, hoping to talk with a few of the people who make Music for All tick, and whose secrets we might steal to be able to apply to […] promotingyourmusicprogram – Kathleen Heuer 35:42 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator Podcast: Promoting Your Music Program http://kathleenheuer.com/2014/07/podcast-promoting-your-music-program/ http://kathleenheuer.com/2014/07/podcast-promoting-your-music-program/#respond Thu, 10 Jul 2014 23:58:43 +0000 http://kathleenheuer.com/?p=649 I’m proud to announce that I’m launching a new podcast called Promoting Your Music Program! This episode is a taste of what’s to come. I hope you enjoy it and find it useful! Look for new episodes every Wednesday, beginning July 30, 2014. Podcast coming soon: Promoting Your Music Program! #musicedClick To Tweet This podcast […]

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I’m proud to announce that I’m launching a new podcast called Promoting Your Music Program! This episode is a taste of what’s to come. I hope you enjoy it and find it useful! Look for new episodes every Wednesday, beginning July 30, 2014.

Podcast coming soon: Promoting Your Music Program! #musiced
Click To Tweet

This podcast will help music educators, parents and boosters work smarter, not harder using the same methods that marketing professionals use so that you can take your music program to the next level. If you’re looking to increase participation in and awareness of your music program so you can reach more students and improve their music education experience, you are in the right place!

While I certainly don’t claim to have all the answers, I’m dedicated to exploring the questions!

I’ll help search for solutions, bringing you experts from programs nationwide. I hope you’ll share your triumphs and challenges with me so we can help strengthen music education programs everywhere.

I’ll be featuring interviews, tips, tricks and tactics that will let you learn on the go, in your spare time as you walk the dog, hit the gym, or sit in traffic.

I recently attended the Music For All Summer Symposium Parent/Booster Institute, and while I was there, I was able to stalk corner interview some great people who know a thing or two about talking up music education. I’m editing them now—I can’t wait to share them with you!

I have to give a shoutout to the amazing Cliff Ravenscraft of Podcast Answer Man. I recently completed his Podcasting A to Z course, and couldn’t be more grateful.

If you have any suggestions for me—questions, guests or topics—I’d love to hear from you! Leave a comment below, or reach out via email!

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]]> http://kathleenheuer.com/2014/07/podcast-promoting-your-music-program/feed/ 0 I’m proud to announce that I’m launching a new podcast called Promoting Your Music Program! This episode is a taste of what’s to come. I hope you enjoy it and find it useful! Look for new episodes every Wednesday, beginning July 30, 2014. I’m proud to announce that I’m launching a new podcast called Promoting Your Music Program! This episode is a taste of what’s to come. I hope you enjoy it and find it useful! Look for new episodes every Wednesday, beginning July 30, 2014. Podcast coming soon: Promoting Your Music Program! #musicedClick To Tweet This podcast […] promotingyourmusicprogram – Kathleen Heuer 19:32 kathleen@marketingmusic.education (Kathleen Heuer)nomusic,education,band,parent,band,mom,band,dad,music,education,music,ed,musiced,musedchat,arts,education,artsadvoc,arts,advocacy,social,media,orchestra,choir,music,teacher,music,parent,music,student,music,educator