Search Engine Journal

Google Just Unleashed Its Penguin 2.0 Update by @smorgs13

Adam Morgan — Thu, 23 May 2013 05:38:36 +0000

Earlier this year in April, our good friend Pratik talked about the, then upcoming penguin update. It’s official, Google just released version 2 of Penguin. The first update literally shook the internet. Webmasters had to re-invent themselves and embrace content marketing. Google is wise and is fully committed to their mission of making the search [...]

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Adam Morgan

Adam Morgan is a PPC expert, entrepreneur, blogger, and amiable guy. In his spare time, you can find him updating his own blog. Follow him on twitter @smorgs13.

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Manual Action Case Study by @Olivermcarding

Oliver Carding — Wed, 22 May 2013 20:00:28 +0000

From page one to penalised in a blink of an eye! It’s every SEO professional’s worst fear as they realise that their months of hard work have been flagged by Matt Cutts & Co as not conforming to Google’s Search Quality Guidelines. The result? A dreaded notification in Webmaster Tools and in most cases damaged [...]

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Oliver Carding

Oliver Carding is a UK based SEO consultant, he works with a number of clients and agencies including Project Simply where he heads up the outreach time. You can read more about him on his blog, Twitter or Google Plus.

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How Facebook ‘Home’ Could Change Mobile Search Forever

Aaron Charlie — Wed, 22 May 2013 16:00:12 +0000

The unveiling of Facebook ‘Home’ felt like one of those key moments that really polarize opinion. It’s the current Marmite of the tech world; some people rushed to cover their screens in juicy Facebook goodness, others saw it as evidence that the Mayans were a year out. I guess I fall somewhere in between, which makes me the exception that proves [...]

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Aaron Charlie

Aaron Charlie works for Silicon Beach Training who run SEO and Social Media Courses in Brighton, UK. He contributes to the company blog as well as other SEO and tech blogs around the web.

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Penguin 2.0: PANIIIIIIIIC!!!…(or not) by @MattsBackpack

Matt Burns — Wed, 22 May 2013 13:00:05 +0000

Recent tweets and videos from Matt Cutts seem to have set the rumour mills racing in SEO over the last few days, and there have been some really interesting debates going on over exactly what we should expect from the upcoming release. So what might the upcoming release have in store for SEOs? Who might [...]

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Matt Burns

Matt Burns is a man obsessed with digital marketing - in all its forms! You’ll often find him lurking in the dark experimental corners of the SEO world. He has the technical and analytical mind of a shrew, and the dancing coordination of a disabled, panic stricken Emu. You’ll find all of his latest ramblings over on his own personal SEO blog, Matts Backpack.

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10 Unique Ways Small Businesses Can Win at Link Earning (Part II of II) by @DholakiyaPratik

Pratik Dholakiya — Wed, 22 May 2013 11:00:45 +0000

We love innovative strategies for earning links and attention in the online sphere. While very few marketers can win without mastering the basics, it takes a bit of ingenuity to pull ahead of your competitors. As part of this two series post, here are 5 more strategies and tactics you can leverage to get that [...]

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Pratik Dholakiya

Pratik Dholakiya is Director of SEO & VP of Marketing at E2M Solutions, a company that specializes in advanced link building and content marketing services. He also acts as a consultant for OnlyDesign, a creative design agency. You can contact him on twitter @DholakiyaPratik or by email.

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Cleaning Up SEJ Author Bio Links by @lorenbaker

Loren Baker — Tue, 21 May 2013 22:29:28 +0000

Dear SEJ Contributors & Readers, Thank you for everything you have contributed to SEJ and your participation in our community, comments & social media. We’ve noticed a major trend in our writer bios. About 90% of our bios include exact match links, extra links and other links to multiple companies. In an effort to clean [...]

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Loren Baker

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and also spends time w/ CopyBlogger.

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10 Golden Rules of AdWords by @KentKineticSEO

Chris Kent — Tue, 21 May 2013 20:00:13 +0000

Google AdWords can be an incredibly powerful advertising platform. However, trying to manage your account whether big or small can be like going down the rabbit hole. Before long you don’t remember where you came from, you want to optimize for this keyword, but it’s in the wrong campaign, or is it? To help [...]

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Chris Kent

Chris Kent (@KentKineticSEO) is a consultant specializing in medium sized E-commerce Audits and Adwords Optimization. You can catch him blogging about search on kentkinetic.com.

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Social Media #Fails Every Company Should Learn From

Bernadette Coleman — Tue, 21 May 2013 20:00:11 +0000

It just takes one post or tweet to tarnish your business reputation. One mistake by an otherwise savvy employee and a company can be labeled a social media fail, a dishonor so damaging that it’s not only fodder for the front page and late-night talk shows, but a brand buster, too. Learn from these recent [...]

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Bernadette Coleman

Bernadette Coleman is CEO & Executive Director of Advice Interactive Group, an award winning digital agency focused on improving visibility for clients across the digital universe. Highly experienced and considered an industry leader in search engine marketing, social media, design, and development, she leads one of the fastest growing interactive agencies in the U.S. by Inc. 500 You can read more about her on Google Profile.

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Are You Ready To Take The Big Blow? Penguin 2.0 Is On the Way!

Ellis McGrath — Tue, 21 May 2013 17:31:31 +0000

PENGUIN – AN INTRODUCTION Most of you must be familiar of Google Penguin – believed to be the search engine giant’s latest weapon to counter websites that deliberately violates Google’s Webmaster Guidelines. Since the latest Google update Penguin 2.0 is on its way to hit soon; it is important for you to understand the basics [...]

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Ellis McGrath

Ellis McGrath works for the professional Web Development Company; VITEB. He has expertise in all aspects of internet marketing, search engine marketing and specializes in SEO.

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Why You Should Not Ignore Pinterest in Your Social Media Strategy

Roye Okupe — Tue, 21 May 2013 16:00:10 +0000

Social media is has become an integral part of Internet marketing. However, most businesses are not using social media to its full potential. Apart from Facebook, Twitter and LinkedIn, which other social media sites are you concentrating on? You should be in every social media site where your target audience is hanging out on. And [...]

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Roye Okupe

Roye Okupe is a Marketing & Branding expert focused on helping entrepreneurs, start-ups and small businesses grow. He is the founder of Roye Productions, an Inbound Marketing agency with a variety of services designed to transform businesses into major players in their markets.

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