Prospector Advertising

Google in Elmer Fudd Language

Nathan Potter — Mon, 29 Sep 2008 14:20:44 -0600

Do you know how to speak Elmer Fudd? If so, be sure to check out Google translated into Elmer Fudd language.

Happy 10th Birthday Google!

Nathan Potter — Wed, 24 Sep 2008 11:32:10 -0600

An interesting look at Google's history.

Google's Keyword Tool updated with search volume data

Nathan Potter — Thu, 10 Jul 2008 07:01:44 -0600

Google has added search counts to its keyword research tool. This is great news for SEO - check out the updated keyword tool here.

Google Web Measurement Tool

Nathan Potter — Tue, 24 Jun 2008 09:14:44 -0600

Here's information about this - should be interesting to see how this fairs for online advertisers - could be a good thing from a competitive standpoint, and also helpful in determining where to place your ad spend.

Customer Satisfaction vs. Customer Loyalty

Nathan Potter — Tue, 24 Jun 2008 07:26:17 -0600

I absolutely love this article from Jeffrey Gitomer - you should too (and so should your company).

- Nathan

Google's 2nd Webmaster Chat Event

Nathan Potter — Fri, 20 Jun 2008 11:05:20 -0600

Great event! In case you missed it, seroundtable.com posted both the audio and a transcript!

- Nathan

I Like Simple Products That Work

Nathan Potter — Tue, 17 Jun 2008 15:10:16 -0600

IE doesn't work, Firefox does - and they just released a new version that took just a minute or two to install - it's really handy - check it out!

Search Arbitrage & Google

Nathan Potter — Mon, 02 Jun 2008 13:19:54 -0600

In a posting today by the Wall Street Journal, Google will soon be taking aims at search arbitrage websites in the near future:

"Google now takes into account the 'landing page' that the ad links to, and, for example, gives low grades to pages whose sole purpose is to show more ads. Soon, the loading speed of a landing page will also be considered, Mr. Fox said." - Wall Street Journal

- Nathan

ComScore puts Google sites at No. 1

Nathan Potter — Thu, 15 May 2008 09:05:00 -0600

NEW YORK — Google has surpassed Yahoo to become the most popular website in the United States, according to comScore's rankings by the number of unique monthly visitors.

Read the rest of this story here.

What does this mean for the plastics industry? It means that Google by far is the most popular search engine for engineers and has now outgrown Yahoo - so it better be in your marketing mix.

To learn how IDES can help your company with search engine optimization techniques for helping your plastic material product datasheets get found on Google, I invite you to contact Josh Dorrell at 800-788-4668 or 307-742-9227 x220.

- Nathan

Online Display Ads Get Best ROI

Nathan Potter — Tue, 29 Apr 2008 09:37:46 -0600

A new chart from MarketingSherpa shows that ROI from online display ads is improving. According to MS, "The key takeaway for advertisers is that the context in which an ad is served is at least as important as the ad itself. It’s no different than traditional direct marketing; the list is the most important variable in a successful campaign."