https://www.prweek.comrss/us/blogs Guest bloggers and editors' insight from PRWeek, the leading source of information for the PR industry en Copyright 2026, Haymarket Media Group keith.obrien@haymarketmedia.com (PR Week) Wed, 20 May 2026 19:40:46 +0100 keith.obrien@haymarketmedia.com (PR Week) https://www.prweek.com/article/1954259/media-relations-danger-becoming-lost-art PR firms are positioning themselves as experts in myriad elements of an evolving and increasingly complex profession - but many clients still want traditional media hits. Thu, 09 Apr 2026 21:36:43 +0100 https://www.prweek.com/article/1954259 Editors blog https://www.prweek.com/article/1952288/marketing-greatest-show-earth The 23rd FIFA World Cup takes place in the US, Canada and Mexico this summer and represents a unique opportunity to engage global audiences. Thu, 26 Mar 2026 16:00:00 Z https://www.prweek.com/article/1952288 Editors blog https://www.prweek.com/article/1951671/prweek-awards-remain-true-testament-communications-industry From Golin’s Agency of the Year win to Brandon Stanton’s call for empathy, the PR industry’s biggest night celebrated a year of creative dominance and structural transformation. Fri, 13 Mar 2026 21:05:53 Z https://www.prweek.com/article/1951671 Editors blog https://www.prweek.com/article/1950710/prs-reach-wide-ranging-multifaceted Stories that hit the headlines this week demonstrated the value of the “product” that is PR. Thu, 05 Mar 2026 22:00:31 Z https://www.prweek.com/article/1950710 Editors blog https://www.prweek.com/article/1949856/burson-drops-6-2025-pr-relocates-new-wpp-creative-unit WPP share price finally starts rising on the back of earnings statements on cost cutting and restructuring. Thu, 26 Feb 2026 19:37:54 Z https://www.prweek.com/article/1949856 Editors blog https://www.prweek.com/article/1949017/ceo-john-wren-outlines-omnicoms-strategic-priorities OPR’s legacy comms firms struggled in YoY election comparisons, which dragged the holdco’s full-year PR numbers down 2.2%. Thu, 19 Feb 2026 19:23:34 Z https://www.prweek.com/article/1949017 Editors blog https://www.prweek.com/article/1948330/no-agency-brand-sacred-new-reality-holding-companies As Omnicom PR provides the first details of what its agency portfolio will look like moving forward, attention turns to what the big picture will mean in terms of detail for its storied individual agency brands. Thu, 12 Feb 2026 20:50:27 Z https://www.prweek.com/article/1948330 Editors blog https://www.prweek.com/article/1947543/early-pr-earnings-prompt-questions-answers As Publicis and Edelman post their full-year 2025 financials, the stage is set for an intense 2026 in which the sector must convince clients and the street of the unique value they can offer across the board. Thu, 05 Feb 2026 19:56:10 Z https://www.prweek.com/article/1947543 Editors blog https://www.prweek.com/article/1946786/every-client-needs-know-hiring-agency PRWeek’s annual Agency Business Report has been revamped to focus on agencies’ work, CEO philosophies and value proposition. Thu, 29 Jan 2026 19:53:00 Z https://www.prweek.com/article/1946786 Editors blog https://www.prweek.com/article/1946009/davos-microcosm-needs-pr-help-navigate-unprecedentedly-complicated-world Comms pros and corporate affairs advisers are in more demand than ever and that was proven this week on the slopes of the Swiss Alps at the World Economic Forum. Thu, 22 Jan 2026 15:23:03 Z https://www.prweek.com/article/1946009 Editors blog https://www.prweek.com/article/1945341/reputation-becoming-quantifiable-asset-class C-suites have long demanded more concrete indicators of the impact of their PR spend — a new report from Burson attempts to measure this value with hard data. Thu, 15 Jan 2026 20:16:46 Z https://www.prweek.com/article/1945341 Editors blog https://www.prweek.com/article/1944633/strong-media-important-ever-%E2%80%94-retain-standards-credibility From national cable and multiplatform outlets to centuries-old newspapers to streaming platforms to B2B trade publications, an increasingly fragmented media still plays a pivotal role in national narratives. Thu, 08 Jan 2026 18:16:13 Z https://www.prweek.com/article/1944633 Editors blog https://www.prweek.com/article/1943653/2026-buckle-keep-grinding The pace and pressure of 2025 is certainly not going to abate in the next 12 months and PR pros will need to be especially hard at it and working their hustle game as we turn the page onto a fresh calendar year. Thu, 18 Dec 2025 18:35:33 Z https://www.prweek.com/article/1943653 Editors blog https://www.prweek.com/article/1942918/dan-bartlett-comms-function-valued-not-just-tolerated A decade-plus close working relationship between Walmart’s comms lead Dan Bartlett and retiring CEO Doug McMillon is about to come to an end — in that time, the global retail behemoth's value grew 3.5 times. Thu, 11 Dec 2025 19:59:30 Z https://www.prweek.com/article/1942918 Editors blog https://www.prweek.com/article/1942157/clients-will-dictate-success-omnicom-super-holding-company CEO John Wren is bullish about Omnicom Public Relations. But the devil is in the details that have yet to emerge. Thu, 04 Dec 2025 20:03:06 Z https://www.prweek.com/article/1942157 Editors blog https://www.prweek.com/article/1940534/hall-famers-achieved-greatness-field-pr PRWeek celebrates the induction of its 13th Hall of Fame class on Thursday evening in New York City, honoring legends who provide a shining light for those wanting to join the PR profession. Thu, 20 Nov 2025 19:05:38 Z https://www.prweek.com/article/1940534 Editors blog https://www.prweek.com/article/1939264/widening-realm-healthcare-comms Shifting policy, pharmaceutical innovations and expanding brand initiatives make the sector one of PR’s most important areas. Tue, 11 Nov 2025 10:00:00 Z https://www.prweek.com/article/1939264 Editors blog https://www.prweek.com/article/1938861/always-say-yes-seattle Far from being a ‘war-torn’ hotbed of crime and civil disobedience, Seattle is a smorgasbord of big business, innovation, culture and top-level PR and communication. Thu, 06 Nov 2025 21:41:57 Z https://www.prweek.com/article/1938861 Editors blog https://www.prweek.com/article/1938109/wpp-will-bleeding-ever-end Another tough quarter, another profit warning and a tumbling share price, plus a near 6% year-over-year revenue drop at Burson, highlight the challenges ahead for new WPP CEO Cindy Rose. Fri, 31 Oct 2025 18:14:11 Z https://www.prweek.com/article/1938109 Editors blog https://www.prweek.com/article/1937193/oprg-faces-least-one-tough-quarter-election-comparables-persist Omnicom’s acquisition of Interpublic Group is set to close by the end of November once European Union regulators have ratified the deal. Thu, 23 Oct 2025 20:36:26 +0100 https://www.prweek.com/article/1937193 Editors blog