Latest articles from PRWeek US Media

Launch of DiscoveryNews.com tied to new iPhone app, exclusive news content

Thu, 12 Nov 2009 13:14:00 GMT

SILVER SPRING, MD: Discovery Communications used a mix of traditional and social media outreach to launch DiscoveryNews.com, a science and technology Web site that used to be a feature on Discovery Channel's site.

'Cosmopolitan' launches first Facebook app in cause campaign

Mon, 26 Oct 2009 19:00:00 GMT

NEW YORK: Hearst's 'Cosmopolitan' title launched its first Facebook app October 26, which tasks participants with sharing and passing along "small acts of kindness."

Royal Caribbean embraces citizen journalism with 'Reporter at Sea'

Mon, 05 Oct 2009 11:00:00 GMT

MIAMI: Royal Caribbean recently embarked on a global interactive consumer effort to promote the launch of Oasis of the Seas, its largest cruise ship to date.

TV still top source for news, industry group finds

Wed, 23 Sep 2009 16:00:00 GMT

NEW YORK: Traditional media, including TV, radio, and newspapers, are the first news source for 72% of Americans, according to a survey from the First Amendment Center.

Number of journalists sourcing stories via social media on rise

Tue, 22 Sep 2009 16:20:00 GMT

NEW YORK: The Internet, in general, and social media is vastly changing the way reporters do their jobs. In a new survey, 70% of journalists said they use social networks to assist in reporting, compared to 41% in last year's survey.

Day is helping Ford tell a story of survival

Sun, 01 Nov 2009 07:30:00 GMT

Ford's VP of communications Ray Day is tasked with keeping the company's current momentum going in the midst of a tough year for the US auto industry.

Luxury outlets adjust to the new economic reality

Sun, 01 Nov 2009 07:30:00 GMT

The recent decision by Time Inc. to discontinue its luxury-themed Style & Design supplement is evidence that while the rich may be different, they're not immune to the current economic recession.

'W' magazine finds room to accommodate Hotel Missoni

Sun, 01 Nov 2009 07:30:00 GMT

Who is your client and what are its media goals?

Is offering an 'exclusive' story to media still effective as part of a PR program?

Sun, 01 Nov 2009 07:30:00 GMT

Bite Communications' Sean Mills and John Margaritis of The Marcus Group debate whether media exclusives are still an effective part of a PR program.

Journalist Q&A: Ray Suarez, 'The NewsHour with Jim Lehrer'

Sun, 01 Nov 2009 00:00:00 GMT

Ray Suarez has spent three-plus decades in journalism, with stints at NPR and CNN prior to 'The NewsHour.'

How Internet has changed media landscape

Thu, 12 Nov 2009 12:00:00 GMT

Interesting panel yesterday at PRWeek's Next conference: Discussing the changing media landscape. Panelists looked at how the PR industry has been transformed by the Internet, and Journalism Online founder Gordon Crovitz noted an "information overload" with which everyone is familiar.

Bill and Melinda Gates talk about campaign

Wed, 28 Oct 2009 14:15:00 GMT

Bill and Melinda Gates held a journalists roundtable and spoke with lawmakers in Washington this week to talk about global health as part of an initiative launched by the Bill and Melinda Gates Foundation in September.

Navigating the changing media landscape

Tue, 27 Oct 2009 18:31:07 GMT

I've been asked the question more than once from clients and others: What's the role of PR when traditional media dies?

Chamber in overdrive following Yes Men prank

Tue, 20 Oct 2009 17:49:00 GMT

The US Chamber of Commerce communications team is in overdrive, following a weeks-long battle in the media that has touched on issues as far ranging as healthcare reform and climate change.

Medical journals tighten conflict of interest requirements

Thu, 15 Oct 2009 17:50:36 GMT

Twelve medical journals plan to standardize conflict-of-interest requirements for medical researchers, says The Wall Street Journal.