Latest articles for Media from PRWeek US

'Reader's Digest' selects DKC to revive its brand

Thu, 08 May 2008 10:40:00 GMT

NEW YORK: The Reader's Digest Association (RDA) selected DKC as AOR for its Reader's Digest title and corresponding Web site, focusing immediately on brand revitalization, media outreach, and content distribution.

College students' PR campaign prompts controversy

Mon, 05 May 2008 11:06:00 GMT

A PR campaign designed by students at Hunter College in New York, and sponsored by the Coach fashion label, is coming under criticism for promoting a fake persona complete with a Facebook profile and blog, according to AdWeek.

Study reveals shift in 'WSJ's' coverage

Fri, 25 Apr 2008 10:19:00 GMT

A Project for Excellence in Journalism (PEJ) study found that The Wall Street Journal de-emphasized its front-page business coverage in favor of political news during the first three months of News Corp.'s ownership, compared to the prior four months.

Cision unveils reputation index

Thu, 24 Apr 2008 12:19:00 GMT

Despite the economic tumult, JPMorgan Chase and Bank of America saw their reputations take a turn for the better, according to Cision's Corporate Media Reputation Index for Q1 2008

Radio associations unite to restore image, morale

Thu, 24 Apr 2008 12:08:00 GMT

Three radio industry associations have united to try to bring radio back to the forefront of consumers' minds, as well as try to improve the perception of radio to advertisers and boost morale among the industry's members.

Press ponders Limbaugh effect on Indiana primary

Fri, 09 May 2008 10:38:00 GMT

The political figure claiming victory after Tuesday night's Democratic primaries in North Carolina and Indiana wasn't a Democrat, it was radio talk show host Rush Limbaugh.

Employers have a responsibility to continue new media lessons

Wed, 07 May 2008 18:18:00 GMT

I recently spent time with a Boston University (BU) PR class of 20 or so students to discuss the profession they are likely to enter.

Food & Water Watch launches new blog to clarify environmental sustainability claims

Wed, 07 May 2008 17:09:00 GMT

n a recent Corporate Profile on Fiji Water, PRWeek's Kimberly Maul wrote about a number of plans the company recently put in action to spread the message that bottled water can be good for the environment.

Tom Cruise launches own Web site

Wed, 07 May 2008 10:40:00 GMT

Tom Cruise launched TomCruise.com this week, a Web site all about the movie star and famous Scientologist.

Access Project targets large outlets to create awareness

Wed, 07 May 2008 07:00:00 GMT

Since joining forces in May 2006, Goodman Media International (GMI) and The Access Project have worked to promote Access Project's mission of creating and maintaining public health programs in Africa.

Press ponders Limbaugh effect on Indiana primary

Fri, 09 May 2008 10:38:00 GMT

The political figure claiming victory after Tuesday night's Democratic primaries in North Carolina and Indiana wasn't a Democrat, it was radio talk show host Rush Limbaugh.

NY newspaper rumors continue to fly

Tue, 06 May 2008 00:40:00 GMT

The New York metropolitan area newspaper wars continue as some media insiders doubt that Rupert Murdoch will match Cablevision's $650 million offer for Newsday, and at least one analyst questions Cablevision's judgment.

Dolans raise Newsday stakes

Thu, 01 May 2008 19:00:00 GMT

While some are betting that Rupert Murdoch's News Corp. will be the next owner of Newsday, the Dolan family - owner of Madison Square Garden and Cablevision - is expected to up the ante and make a $650 million bid.