Latest articles from PRWeek US News

Edelman launches Twitter monitoring tool

Wed, 11 Nov 2009 18:45:00 GMT

LONDON: Edelman has launched Tweetlevel to measure an individual's relevance on Twitter, a service that competes directly with several other tools, including Waggener Edstrom's Twendz data mining platform.

Novartis Consumer Health to launch $200-million integrated campaign

Wed, 11 Nov 2009 18:40:00 GMT

PARSIPPANY, NJ: Novartis Consumer Health is using a quality of life message to reach people who suffer from heartburn for the launch of Prevacid 24HR, a new over-the-counter (OTC) treatment for those who experience heartburn two or more times a week.

T-Mobile issues RFP; realigns comms staff

Wed, 11 Nov 2009 18:15:00 GMT

SEATTLE: T-Mobile has recently reworked its PR strategy on two fronts by issuing an RFP for its b-to-b work and reorganizing its communications team to strengthen external outreach.

Veterans Day PSAs target Iraq and Afghanistan vets

Wed, 11 Nov 2009 00:01:00 GMT

NEW YORK: Iraq and Afghanistan Veterans of America (IAVA) launched the second year of its Veterans Day PSA campaign with the Ad Council, focusing on a new message and more interaction.

Hard Rock International raises awareness and funds for hunger prevention

Tue, 10 Nov 2009 18:23:15 GMT

ORLANDO, FL: Hard Rock International launched the second year of its "Imagine There's No Hunger" campaign on November 9, using John Lennon's likeness, signature, and his song Imagine as the theme.

Weather Underground seeks to grow brand awareness

Tue, 10 Nov 2009 15:43:23 GMT

SAN FRANCISCO: Weather Underground has hired its first PR agency, The Rosen Group, to help raise its profile within the advertising community.

The Catevo Group to close

Tue, 10 Nov 2009 15:16:00 GMT

RALEIGH, NC: The Catevo Group, a PR, marketing, and interactive services firm, is closing as of November 13, laying off all 25 full-time employees.

Communicators prepare for FDA social media hearings

Mon, 09 Nov 2009 18:30:00 GMT

WASHINGTON: Healthcare communicators are looking at the Food and Drug Administration (FDA)'s upcoming hearings as the first step in what they hope will be an ongoing dialogue about online communications and social media.

Staffing company taps FWV as first AOR

Mon, 09 Nov 2009 17:12:20 GMT

TAMPA, FL: Stacey Lee Agency, a staffing company, hired French/West/Vaughan as its first AOR, at the beginning of November.

Playtex names GolinHarris US AOR

Fri, 06 Nov 2009 17:00:00 GMT

WESTPORT, CT: Playtex Products has selected GolinHarris as its AOR for North America, following a competitive review.

Confidence fuels industry's acquisition appetite

Fri, 06 Nov 2009 11:30:00 GMT

More than two dozen M&A deals have taken place between US PR firms since the beginning of the year, with more than half of those occurring from June on.

Hiring in communications field remains weak

Fri, 30 Oct 2009 11:30:00 GMT

One economic report this week pointed to signs of recovery, as another noted that the continuing jobless claims dropped to 5.8 million.

HP hires Bauley for social media

Wed, 11 Nov 2009 19:00:00 GMT

PALO ALTO, CA: Hewlett-Packard has hired Ethan Bauley, a social media strategist for Weber Shandwick, as its social media communications manager.

Spin retains BNC as AOR

Wed, 11 Nov 2009 18:30:00 GMT

NEW YORK: Spin Media retained BNC as its AOR.

Vollrath launches green communication service

Wed, 11 Nov 2009 16:30:00 GMT

MILWAUKEE: Vollrath Associates launched EcoVAntage, a new green-friendly communication service.

Academy of TV Arts & Sciences and its Foundation hire BNC and Beck Media

Wed, 11 Nov 2009 16:00:00 GMT

NORTH HOLLYWOOD, CA: The Academy of Television Arts & Sciences and the Television Academy Foundation hired BNC and Beck Media & Marketing as its AORs for 2010.

Critical Media hires Shannon, Koeck

Wed, 11 Nov 2009 14:00:00 GMT

NEW YORK: Critical Media named Steve Shannon VP of sales and marketing and Andrew Koeck as director of strategic partnerships in the company's Critical Mention division.

Raymour & Flanigan taps MWW

Wed, 11 Nov 2009 10:00:00 GMT

EAST RUTHERFORD, NJ: Raymour & Flanigan, the furniture retailer, hired MWW Group to oversee the company's first PR initiative.

Cognito opens West Coast office

Wed, 11 Nov 2009 10:00:00 GMT

SAN FRANCISCO: Cognito, a PR and marketing agency for the financial services sector, opened a new office in San Francisco's financial district.

Dow Jones launches media database

Tue, 10 Nov 2009 18:30:00 GMT

NEW YORK: Dow Jones & Company launched the Dow Jones Media Relations Manager, a media database and contact management tool.

Lott leaves Burson for tech company

Tue, 10 Nov 2009 17:53:00 GMT

SAN FRANCISCO: Brian Lott, MD at Burson-Marsteller, is leaving the agency after 10 years to become head of communications for Advanced Technology Investment Company.

Comcast working with Abernathy MacGregor on NBC Universal deal

Tue, 10 Nov 2009 17:45:00 GMT

NEW YORK: Comcast Corp. is working with Abernathy MacGregor during its negotiations to buy NBC Universal, PRWeek confirmed.