Latest articles from PRWeek US News

National Honey Board in consumer review

Thu, 02 Jul 2009 12:45:00 GMT

FIRESTONE, CO: The National Honey Board is reviewing its $750,000 consumer PR account with plans to award a one-year contract in early November.

Levi's 'pioneers' a global interactive campaign

Thu, 02 Jul 2009 11:48:00 GMT

SAN FRANCISCO: Levi's launched "Go Forth," a global branding campaign which focuses on a theme of the American pioneer, in an effort to reach its target of 18-33-year old men through social media-based PR and traditional advertising.

Virgin Atlantic's 'Vtravelled' site aims to inspire

Thu, 02 Jul 2009 11:30:00 GMT

The day after Virgin Atlantic celebrated its 25th birthday, the UK-based airline launched Vtravelled, an online travel community that encourages conversation among travelers and provides information about planning a trip.

UPDATED: The NewsMarket to acquire Medialink

Wed, 01 Jul 2009 17:14:00 GMT

NEW YORK: The NewsMarket announced it plans to acquire Medialink Worldwide.

Martek Biosciences raises awareness about brain health online

Wed, 01 Jul 2009 17:00:00 GMT

COLUMBIA, MD: Martek Biosciences launched a campaign on June 23 to raise awareness with Baby Boomers about brain health as well as the company's line of branded health products.

Radio, recording groups conduct dueling efforts over proposed music fee

Wed, 01 Jul 2009 17:00:00 GMT

WASHINGTON: Coalitions representing the radio and recording industries are urging legislators to reject and pass, respectively, the Performance Rights Act.

Deutsche Bank raises awareness about global warming

Wed, 01 Jul 2009 10:15:00 GMT

NEW YORK: In its continuing efforts to build awareness about climate change, Deutsche Bank unveiled The Carbon Counter, a 70-foot high digital billboard located near New York's Madison Square Garden that tracks the atmospheric concentration of greenhouse gases in real time.

Kayak puts RFP on hold

Tue, 30 Jun 2009 17:43:00 GMT

NEW HAVEN, CT: Kayak.com has discarded its recently issued RFP to redefine its PR strategy.

Popchips goes on the road to promote brand and its new flavors

Tue, 30 Jun 2009 16:47:00 GMT

SAN FRANCISCO: Popchips, the maker of all-natural potato chips, is kicking off the summer with a few new flavors and a mobile snack tour in key cities.

Tortilla company hopes social media campaign sways creditors

Tue, 30 Jun 2009 12:18:00 GMT

TAMPA, FL: La Bonita Ole is using social media to spread the story of the company, which is facing financial problems, and encourage consumers to buy their products: tortillas.

Personal digital brands drive companies to diversify talent

Wed, 01 Jul 2009 17:00:00 GMT

The communications field has always had its share of bold-faced names, but the industry was more often found toiling behind the scenes.

Metro's comms team navigates crash crisis with aplomb

Thu, 25 Jun 2009 18:30:00 GMT

As information trickled into the Washington Metropolitan Area Transit Authority on June 23 about what would become the deadliest train crash in its history, the organization, known to locals as the Metro, coordinated an outreach effort focused on reaching metropolitan-area residents via local media.

Orbit Baby selects Loomis Group

Thu, 02 Jul 2009 13:30:00 GMT

SAN FRANCISCO: Orbit Baby has selected Loomis Group to develop a PR campaign to increase awareness of the Orbit System beyond the traditional parenting market.

Virilion hires former Sodexo comms director

Thu, 02 Jul 2009 13:30:00 GMT

WASHINGTON: Virilion hired Anthony Owens, former director of media relations and issues management for Sodexo as a senior strategic consultant, starting June 29.

FoodMinds adds five food clients

Thu, 02 Jul 2009 11:00:00 GMT

OAKBROOK TERRACE, IL: FoodMinds, a food and nutrition communications agency, has added five new clients to its roster.

Ogilvy hires former SanDisk PR manager

Thu, 02 Jul 2009 10:53:00 GMT

SAN FRANCISCO, CA; Ogilvy PR Worldwide has hired Rachel Polish as VP of digital strategy for the 360 Digital Influence Group on the West Coast.

Bateman Group provides pro-bono for music nonprofit

Thu, 02 Jul 2009 09:00:00 GMT

SAN FRANCISCO: Little Kids Rock, a national nonprofit that provides free musical instruments and instruction to underfunded public schools, has selected The Bateman Group as its AOR

BaskitWear taps grapeVine PR to handle media relations

Wed, 01 Jul 2009 16:38:00 GMT

LOS ANGELES: Baskit Wear has hired grapeVine PR to handle PR and media relations for the underwear and swimwear apparel manufacturer, effective July 1.

MS&L offering $100K in pro bono communications to NY nonprofit

Wed, 01 Jul 2009 16:30:00 GMT

NEW YORK: MS&L is accepting applications for the 2009 Be:Cause Community Connected Award, which offers $100,000 in PR and social media support to a New York metro area nonprofit that focuses on youth and young adults.

Media Logic launches 'Zeitgeist & Coffee' for social media management

Wed, 01 Jul 2009 11:00:00 GMT

ALBANY, NY: Marketing firm Media Logic has launched Zeitgeist & Coffee, a social media management tool.

Bausch & Lomb targets 25 to 34 year olds with campaign

Wed, 01 Jul 2009 09:15:00 GMT

ROCHESTER, NY: Bausch & Lomb launched its SofLens daily disposable contact lenses in the US with an online marketing campaign aimed at consumers, aged 25 to 34 years old.

AT&T hires Boles as public policy spokesperson

Tue, 30 Jun 2009 15:49:00 GMT

WASHINGTON: AT&T tapped Margaret Boles as director of media relations in Washington, effective June 29.