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    <description>Latest news about public relations and communications from PRWeek, leading source of information for the PR industry</description>
    <language>en</language>
    <copyright>Copyright 2026, Haymarket Media Group</copyright>
    <managingEditor>keith.obrien@haymarketmedia.com (PR Week)</managingEditor>
    <lastBuildDate>Sun, 15 Nov 2026 05:25:35 Z</lastBuildDate>
    <webMaster>keith.obrien@haymarketmedia.com (PR Week)</webMaster>
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      <link>https://www.prweek.com/article/1975249/kitkats-missing-12-ton-chocolate-stash-heading-gta-vi</link>
      <title>Could KitKat’s missing 12-ton chocolate stash be heading to ‘GTA VI’?</title>
      <description>Ahead of next week’s video game launch, the brand dropped a Vice City-inspired teaser pointing to a November 17 reveal for its viral, award-winning heist stunt
</description>
      <pubDate>Fri, 13 Nov 2026 18:50:04 Z</pubDate>
      <guid>https://www.prweek.com/article/1975249</guid>
      <category>Consumer PR</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1975246/logitech-gives-employees-paid-day-off-play-games-ahead-gta-vi-launch</link>
      <title>Logitech gives employees a paid day off to play games ahead of ‘GTA VI’ launch</title>
      <description>The global head of communications at Logitech G on why the company has decided against fighting the ‘GTA flu.’
</description>
      <pubDate>Fri, 13 Nov 2026 18:00:31 Z</pubDate>
      <guid>https://www.prweek.com/article/1975246</guid>
      <category>Gaming</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1975243/outlook-not-so-good-brands-capitalized-microsofts-email-outage</link>
      <title>Outlook not so good: How brands capitalized on Microsoft’s email outage</title>
      <description>As corporate workers waited for service to return, brands like Wendy’s, Slack and KitKat took to social media with jokes, giveaways and excuses for an early weekend.</description>
      <pubDate>Fri, 13 Nov 2026 17:14:48 Z</pubDate>
      <guid>https://www.prweek.com/article/1975243</guid>
      <category>Technology PR</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1975228/going-bananas-kindness-kind-snacks-collaborates-savannah-bananas-star-world-kindness-day</link>
      <title>Going bananas for kindness: Kind Snacks collaborates with Savannah Bananas star for World Kindness Day</title>
      <description>In a campaign supported by Weber Shandwick, the brand is dropping limited-edition bars with Jackson Olson.
</description>
      <pubDate>Fri, 13 Nov 2026 16:11:57 Z</pubDate>
      <guid>https://www.prweek.com/article/1975228</guid>
      <category>Advertising/Creative</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1975211/breakfast-briefing-5-things-pr-pros-know-friday-morning</link>
      <title>Breakfast Briefing: 5 things for PR pros to know on Friday morning</title>
      <description>Highlights from the AI Deciphered conference; Nvidia fallout: The latest; Microsoft global outage.</description>
      <pubDate>Fri, 13 Nov 2026 14:58:06 Z</pubDate>
      <guid>https://www.prweek.com/article/1975211</guid>
      <category>Breakfast Briefing</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1975148/nvidia-ousts-ceo-following-extramarital-affairs-whoop-launches-social-network-united-airlines-blocks-ai-powered-travel-bookings</link>
      <title>Nvidia ousts CEO following extramarital affairs; Whoop launches social network; United Airlines blocks AI-powered travel bookings</title>
      <description>A weekly roundup of app and tech news.</description>
      <pubDate>Fri, 13 Nov 2026 10:00:00 Z</pubDate>
      <guid>https://www.prweek.com/article/1975148</guid>
      <category>Social media</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1975153/highlights-third-annual-ai-deciphered-conference</link>
      <title>Highlights from the third annual AI Deciphered conference</title>
      <description>Leaders from New York Life, Mars Snacking, Fenty Beauty, Yahoo and Reddit shared key takeaways on navigating AI integration, legal risks, agentic technology and the evolving role of comms pros.</description>
      <pubDate>Thu, 12 Nov 2026 22:15:17 Z</pubDate>
      <guid>https://www.prweek.com/article/1975153</guid>
      <category>AI Deciphered</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1975028/mars-snacking-names-joao-belo-global-vp-corporate-affairs</link>
      <title>Mars Snacking names João Belo global VP of corporate affairs</title>
      <description>Belo joins the company following stints at Danaher Corporation, Takeda and AbbVie. </description>
      <pubDate>Thu, 12 Nov 2026 19:00:00 Z</pubDate>
      <guid>https://www.prweek.com/article/1975028</guid>
      <category>People moves</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1975147/ai-legal-minefield-innovation-without-lawsuits</link>
      <title>The AI legal minefield: Innovation without the lawsuits</title>
      <description>Legal experts at AI Deciphered break down how agencies and brands can share IP and data privacy risks and why transparency is the best defense in a shifting regulatory landscape.</description>
      <pubDate>Thu, 12 Nov 2026 17:57:00 Z</pubDate>
      <guid>https://www.prweek.com/article/1975147</guid>
      <category>AI Deciphered</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1975139/brands-harness-reddits-special-sauce-authenticity-ai-era</link>
      <title>How brands can harness Reddit’s ‘special sauce’ of authenticity in the AI era</title>
      <description>At the AI Deciphered conference, Reddit’s Rob Gaige explained how brands can bridge the AI-humanity gap.

</description>
      <pubDate>Thu, 12 Nov 2026 16:28:54 Z</pubDate>
      <guid>https://www.prweek.com/article/1975139</guid>
      <category>AI Deciphered</category>
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    <item>
      <link>https://www.prweek.com/article/1975031/penta-reorganizes-its-global-intelligence-business</link>
      <title>Penta reorganizes its global intelligence business</title>
      <description>As part of the changes, the firm has promoted Lloyd Miller to head of solutions engineering.</description>
      <pubDate>Thu, 12 Nov 2026 12:00:00 Z</pubDate>
      <guid>https://www.prweek.com/article/1975031</guid>
      <category>People moves</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1975004/burson-hires-davitha-tiller-us-chair-influence-social</link>
      <title>Burson hires Davitha Tiller as US chair of influence and social</title>
      <description>The WPP firm also appointed Yuliani Setiadi as APAC head of influence and social, based in Singapore.</description>
      <pubDate>Wed, 11 Nov 2026 15:57:58 Z</pubDate>
      <guid>https://www.prweek.com/article/1975004</guid>
      <category>People moves</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1975000/ai-comms-tech-updates-calysto-communications-phrase-emplifi</link>
      <title>AI and comms tech updates from Calysto Communications, Phrase and Emplifi</title>
      <description>Calysto has partnered with Haas Marketing Company, Phrase made two executive appointments and Emplifi released its State of Social Media Marketing 2027 report.</description>
      <pubDate>Wed, 11 Nov 2026 15:45:41 Z</pubDate>
      <guid>https://www.prweek.com/article/1975000</guid>
      <category>Dashboard</category>
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    <item>
      <link>https://www.prweek.com/article/1974998/prweek-global-awards-2027-opens-entries</link>
      <title>PRWeek Global Awards 2027 opens for entries</title>
      <description>The PRWeek Global Awards, one of the biggest dates in the global industry’s calendar, has opened for entries for 2027.</description>
      <pubDate>Wed, 11 Nov 2026 15:44:04 Z</pubDate>
      <guid>https://www.prweek.com/article/1974998</guid>
      <category>United States</category>
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    <item>
      <link>https://www.prweek.com/article/1974983/diors-holiday-film-sparks-debate-alleged-ai-use-hand-drawn-claims</link>
      <title>Dior’s holiday film sparks debate on alleged AI use over ‘hand-drawn’ claims</title>
      <description>Animator Sylvain Chomet has denied that generative AI was used in Dior’s festive campaign, after users online had scrutinised its production frame by frame.</description>
      <pubDate>Wed, 11 Nov 2026 14:30:15 Z</pubDate>
      <guid>https://www.prweek.com/article/1974983</guid>
      <category>United States</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1974915/4-veterans-transformed-military-experience-pr-careers</link>
      <title>How 4 veterans transformed their military experience into PR careers</title>
      <description>PR pros from Allison Worldwide, Method Communications, Salesloft and Neurova Labs on how military service shaped their approach to communications.</description>
      <pubDate>Wed, 11 Nov 2026 11:00:00 Z</pubDate>
      <guid>https://www.prweek.com/article/1974915</guid>
      <category>United States</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1974922/elf-levis-chewy-brands-handcrafted-holiday-spot-brings-cheer</link>
      <title>E.l.f., Levi’s or Chewy: Which brand’s handcrafted holiday spot brings you cheer?</title>
      <description>As handmade advertising becomes a luxury, brands are using claymation, stop-motion and hand-drawn animations for their holiday campaigns.</description>
      <pubDate>Tue, 10 Nov 2026 20:48:25 Z</pubDate>
      <guid>https://www.prweek.com/article/1974922</guid>
      <category>United States</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1974917/nvidia-ceo-jensen-huang-hired-heller-year-scandal-emerged</link>
      <title>Nvidia CEO Jensen Huang hired Heller a year before scandal emerged</title>
      <description>The crisis firm has handled Huang’s ‘behind-the-scenes communications’ since at least October 2025, sources told Wired.</description>
      <pubDate>Tue, 10 Nov 2026 19:01:18 Z</pubDate>
      <guid>https://www.prweek.com/article/1974917</guid>
      <category>United States</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1974786/one-couple-will-say-i-do-hidden-valley-ranch-during-super-bowl-lxi</link>
      <title>One couple will say ‘I do’ with Hidden Valley Ranch during Super Bowl LXI</title>
      <description>How Hidden Valley Ranch, with support from Autumn Communications, is keeping football fans and hopeless romantics happy on Valentine’s Day.</description>
      <pubDate>Tue, 10 Nov 2026 14:00:00 Z</pubDate>
      <guid>https://www.prweek.com/article/1974786</guid>
      <category>Food &amp; drink</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1974795/m-booth-hires-kiersten-fries-chief-business-strategy-officer</link>
      <title>M Booth hires Kiersten Fries as chief business strategy officer</title>
      <description>The role is newly created at the agency.</description>
      <pubDate>Tue, 10 Nov 2026 14:00:00 Z</pubDate>
      <guid>https://www.prweek.com/article/1974795</guid>
      <category>People moves</category>
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