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    <description>Latest news about public relations and communications from PRWeek, leading source of information for the PR industry</description>
    <language>en</language>
    <copyright>Copyright 2026, Haymarket Media Group</copyright>
    <managingEditor>keith.obrien@haymarketmedia.com (PR Week)</managingEditor>
    <lastBuildDate>Thu, 01 Oct 2026 03:16:52 +0100</lastBuildDate>
    <webMaster>keith.obrien@haymarketmedia.com (PR Week)</webMaster>
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      <link>https://www.prweek.com/article/1971401/hungry-eat-snickers-themed-cleat</link>
      <title>Hungry? Eat a Snickers-themed cleat</title>
      <description>Tennessee Titans player Carnell Tate bites into a Snickers cleat for the candy brand’s collaboration with Adidas.</description>
      <pubDate>Wed, 30 Sep 2026 21:25:37 +0100</pubDate>
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      <category>United States</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1971399/iren-hires-cory-pforzheimer-global-comms-head</link>
      <title>IREN hires Cory Pforzheimer as global comms head</title>
      <description>He most recently served as VP and head of global communications for Intel.</description>
      <pubDate>Wed, 30 Sep 2026 21:04:00 +0100</pubDate>
      <guid>https://www.prweek.com/article/1971399</guid>
      <category>People moves</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1971358/ai-comms-tech-updates-muck-rack-clario-bospar</link>
      <title>AI and comms tech updates from Muck Rack, Clario and Bospar</title>
      <description>As the race to keep up with the latest LLM models continues, organizations are rolling out their own products and platforms. Here’s a look at the latest announcements from Precis AI and other companies. </description>
      <pubDate>Wed, 30 Sep 2026 15:41:11 +0100</pubDate>
      <guid>https://www.prweek.com/article/1971358</guid>
      <category>Dashboard</category>
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    <item>
      <link>https://www.prweek.com/article/1971287/understood-combating-misinformation-adhd-learning-disabilities-awareness-month</link>
      <title>How Understood is combating misinformation for ADHD and Learning Disabilities Awareness Month</title>
      <description>The organization has launched a month-long campaign with a ‘Less Noise, More Understood’ spot supported by Allison Worldwide.</description>
      <pubDate>Wed, 30 Sep 2026 14:00:00 +0100</pubDate>
      <guid>https://www.prweek.com/article/1971287</guid>
      <category>Nonprofit</category>
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    <item>
      <link>https://www.prweek.com/article/1971284/bospar-gears-audite-service-toward-small-midsize-clients</link>
      <title>Bospar gears Audit*E service toward small, midsize clients</title>
      <description>Audit*E evaluates brand visibility, prominence and accuracy across major AI platforms. 
</description>
      <pubDate>Wed, 30 Sep 2026 12:00:00 +0100</pubDate>
      <guid>https://www.prweek.com/article/1971284</guid>
      <category>Dashboard</category>
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    <item>
      <link>https://www.prweek.com/article/1971288/american-egg-board-appoints-edelman-crack-open-new-creator-strategy</link>
      <title>American Egg Board appoints Edelman to crack open new creator strategy</title>
      <description>The agency is serving as the organization’s first creator agency of record.</description>
      <pubDate>Wed, 30 Sep 2026 10:00:00 +0100</pubDate>
      <guid>https://www.prweek.com/article/1971288</guid>
      <category>Account move</category>
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    <item>
      <link>https://www.prweek.com/article/1971282/pizza-hut-delivers-free-books-neighborhoods-little-free-library</link>
      <title>Pizza Hut delivers free books to neighborhoods with Little Free Library</title>
      <description>The nonprofit partnership celebrates National Pizza Month and National Book Month.</description>
      <pubDate>Tue, 29 Sep 2026 20:14:25 +0100</pubDate>
      <guid>https://www.prweek.com/article/1971282</guid>
      <category>Purpose</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1971276/meta-appoints-tucker-bounds-lead-global-comms-public-affairs</link>
      <title>Meta appoints Tucker Bounds to lead global comms, public affairs</title>
      <description>Bounds succeeds David Ginsberg, who is becoming VP of products and insights innovation.
</description>
      <pubDate>Tue, 29 Sep 2026 18:47:52 +0100</pubDate>
      <guid>https://www.prweek.com/article/1971276</guid>
      <category>Lobbying &amp; public affairs</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1971251/finn-partners-hires-hotwires-laura-macdonald-global-tech-practice-head</link>
      <title>Finn Partners hires Hotwire’s Laura Macdonald as global tech practice head</title>
      <description>Macdonald most recently served as president of the Americas for Hotwire Global. </description>
      <pubDate>Tue, 29 Sep 2026 17:00:00 +0100</pubDate>
      <guid>https://www.prweek.com/article/1971251</guid>
      <category>People moves</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1971266/f1-formula-e-cmo-ellie-norman-challenger-model-us-growth</link>
      <title>From F1 to Formula E: CMO Ellie Norman on the challenger model for US growth</title>
      <description>Ahead of Formula E’s new season and brand refresh, Norman breaks down capturing American fans, creator strategies and scaling a 12-year-old brand.
</description>
      <pubDate>Tue, 29 Sep 2026 16:59:35 +0100</pubDate>
      <guid>https://www.prweek.com/article/1971266</guid>
      <category>Sports</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1971133/masco-corporation-appoints-jordana-strosberg-first-cco</link>
      <title>Masco Corporation appoints Jordana Strosberg as first CCO</title>
      <description>Most recently, Strosberg was VP of communications for healthcare educator Covista.
</description>
      <pubDate>Tue, 29 Sep 2026 14:00:00 +0100</pubDate>
      <guid>https://www.prweek.com/article/1971133</guid>
      <category>Corporate PR</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1971132/racepoint-global-hires-veteran-tech-journalist-eric-savitz</link>
      <title>Racepoint Global hires veteran tech journalist Eric Savitz</title>
      <description>Savitz was most recently editor-in-chief of GM News, General Motors’ official corporate news and media platform.
</description>
      <pubDate>Tue, 29 Sep 2026 13:00:00 +0100</pubDate>
      <guid>https://www.prweek.com/article/1971132</guid>
      <category>People moves</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1971134/prweek-us-healthcare-awards-2027-opens-entries</link>
      <title>PRWeek US Healthcare Awards 2027 opens for entries</title>
      <description>The sixth annual program celebrates the best campaigns, agencies, in-house teams and individuals across the dynamic healthcare PR sector.
</description>
      <pubDate>Tue, 29 Sep 2026 10:00:00 +0100</pubDate>
      <guid>https://www.prweek.com/article/1971134</guid>
      <category>Healthcare PR</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1971131/brand-falling-its-pumpkin-spice-campaign</link>
      <title>Which brand has you ‘falling’ for its pumpkin spice campaign?</title>
      <description>Dunkin’, Starbucks and Old Spice are creating a pumpkin spice frenzy this fall.
</description>
      <pubDate>Mon, 28 Sep 2026 20:11:45 +0100</pubDate>
      <guid>https://www.prweek.com/article/1971131</guid>
      <category>Social media</category>
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    <item>
      <link>https://www.prweek.com/article/1971107/neurocrine-biosciences-selects-ruder-finn-communications-aor</link>
      <title>Neurocrine Biosciences selects Ruder Finn as communications AOR</title>
      <description>Spectrum Science previously provided PR support to Neurocrine.
</description>
      <pubDate>Mon, 28 Sep 2026 16:23:18 +0100</pubDate>
      <guid>https://www.prweek.com/article/1971107</guid>
      <category>Account move</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1971100/havas-ceo-yannick-bollore-principal-media-buying-uncommons-freedom-role-new-biz</link>
      <title>Havas CEO Yannick Bolloré on principal media buying, Uncommon’s freedom and his role in new biz</title>
      <description>The holding company leader explains why he’s not making drastic moves to attain scale.</description>
      <pubDate>Mon, 28 Sep 2026 16:00:07 +0100</pubDate>
      <guid>https://www.prweek.com/article/1971100</guid>
      <category>Agency</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1971004/ecolab-brings-edelman-support-data-center-messaging</link>
      <title>Ecolab brings on Edelman to support data center messaging</title>
      <description>The global water-management company helps facilities optimize water usage for large-scale cooling towers.
</description>
      <pubDate>Mon, 28 Sep 2026 10:00:00 +0100</pubDate>
      <guid>https://www.prweek.com/article/1971004</guid>
      <category>Account move</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1970996/sc-johnson-hires-kate-wagner-chief-communications-officer</link>
      <title>SC Johnson hires Kate Wagner as chief communications officer</title>
      <description>Wagner most recently served as VP of corporate communications for Abercrombie &amp; Fitch Co. 
</description>
      <pubDate>Fri, 25 Sep 2026 18:49:20 +0100</pubDate>
      <guid>https://www.prweek.com/article/1970996</guid>
      <category>Consumer PR</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1970993/dolly-parton-day-brands-celebrating</link>
      <title>Dolly Parton Day: How brands are celebrating</title>
      <description>Brands including Southwest Airlines and American Eagle are singing, dancing and donating in remembrance of the ‘9 to 5’ singer.
</description>
      <pubDate>Fri, 25 Sep 2026 18:11:13 +0100</pubDate>
      <guid>https://www.prweek.com/article/1970993</guid>
      <category>Social media</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1970992/fenty-skin-glow-recipe-huda-beauty-embraced-identical-packaging-mishap</link>
      <title>How Fenty Skin, Glow Recipe and Huda Beauty embraced an identical packaging mishap</title>
      <description>The three skincare competitors turned a packaging faux-pas into a joint social media ‘masterclass.’</description>
      <pubDate>Fri, 25 Sep 2026 18:05:30 +0100</pubDate>
      <guid>https://www.prweek.com/article/1970992</guid>
      <category>Social media</category>
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