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    <description>Latest news about public relations and communications from PRWeek, leading source of information for the PR industry</description>
    <language>en</language>
    <copyright>Copyright 2026, Haymarket Media Group</copyright>
    <managingEditor>keith.obrien@haymarketmedia.com (PR Week)</managingEditor>
    <lastBuildDate>Sun, 16 Aug 2026 20:45:22 +0100</lastBuildDate>
    <webMaster>keith.obrien@haymarketmedia.com (PR Week)</webMaster>
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      <link>https://www.prweek.com/article/1967474/nba-teams-announce-2026-schedule-classical-art-pieces-childrens-sketches</link>
      <title>NBA teams announce 2026 schedule with classical art pieces and children’s sketches</title>
      <description>The Philadelphia 76ers, Memphis Grizzlies and Orlando Magic tapped into art culture for their season schedule spots.</description>
      <pubDate>Fri, 14 Aug 2026 18:01:17 +0100</pubDate>
      <guid>https://www.prweek.com/article/1967474</guid>
      <category>Consumer PR</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1967447/doordash-hires-christine-schirmer-global-external-comms-leader</link>
      <title>DoorDash hires Christine Schirmer as global external comms leader</title>
      <description>Schirmer previously worked for Brunswick Group, Prince Harry and Meghan Markle’s organization Archewell and Pinterest.
</description>
      <pubDate>Fri, 14 Aug 2026 15:20:46 +0100</pubDate>
      <guid>https://www.prweek.com/article/1967447</guid>
      <category>People moves</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1967368/nassau-paradise-island-promotion-board-selects-dkc-us-communications-aor</link>
      <title>Nassau &amp; Paradise Island Promotion Board selects DKC as US communications AOR</title>
      <description>Lou Hammond Group was listed as a media contact for the organization as recently as February of this year.
</description>
      <pubDate>Fri, 14 Aug 2026 15:00:00 +0100</pubDate>
      <guid>https://www.prweek.com/article/1967368</guid>
      <category>Account move</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1967433/breakfast-briefing-5-things-pr-pros-know-friday-morning</link>
      <title>Breakfast Briefing: 5 things for PR pros to know on Friday morning</title>
      <description>Corn Kid returns for MLB Field of Dreams event; NBA teams drop creative schedule release videos.
</description>
      <pubDate>Fri, 14 Aug 2026 13:12:15 +0100</pubDate>
      <guid>https://www.prweek.com/article/1967433</guid>
      <category>Breakfast Briefing</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1967370/social-skinny-bezos-liverpool-fc-buy-zuckerbergs-6500-word-ai-manifesto</link>
      <title>The Social Skinny: Bezos’ Liverpool FC buy; Zuckerberg’s 6,500-word AI manifesto</title>
      <description>A weekly roundup of app and tech news.</description>
      <pubDate>Fri, 14 Aug 2026 11:00:00 +0100</pubDate>
      <guid>https://www.prweek.com/article/1967370</guid>
      <category>Technology PR</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1967367/will-trumps-next-press-secretary-be</link>
      <title>Who will Trump’s next press secretary be?</title>
      <description>What to know about top contenders — and wild cards — media outlets predict may take on the role after Karoline Leavitt exits.</description>
      <pubDate>Thu, 13 Aug 2026 18:53:50 +0100</pubDate>
      <guid>https://www.prweek.com/article/1967367</guid>
      <category>Lobbying &amp; public affairs</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1967362/experian-hires-north-america-chief-communications-officer</link>
      <title>Experian hires North America chief communications officer</title>
      <description>Faryar Borhani stepped into the role this month, replacing Gerry Tschopp who has retired.</description>
      <pubDate>Thu, 13 Aug 2026 17:12:39 +0100</pubDate>
      <guid>https://www.prweek.com/article/1967362</guid>
      <category>People moves</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1967318/breakfast-briefing-5-things-pr-pros-know-thursday-morning</link>
      <title>Breakfast Briefing: 5 things for PR pros to know on Thursday morning</title>
      <description>Contenders for Leavitt’s replacement; Tariff refunds; Walt Disney Studios promotes Melissa Stone.</description>
      <pubDate>Thu, 13 Aug 2026 12:47:42 +0100</pubDate>
      <guid>https://www.prweek.com/article/1967318</guid>
      <category>Breakfast Briefing</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1967255/ruder-finn-launches-llm-driven-website</link>
      <title>Ruder Finn launches LLM-driven website</title>
      <description>The conversational LLM draws on a bespoke knowledge base tailored to Ruder Finn’s services and history.</description>
      <pubDate>Thu, 13 Aug 2026 12:00:00 +0100</pubDate>
      <guid>https://www.prweek.com/article/1967255</guid>
      <category>Agency</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1967261/white-house-press-secretary-karoline-leavitt-step-down</link>
      <title>White House press secretary Karoline Leavitt to step down</title>
      <description>Leavitt is exiting the role at the end of the month. </description>
      <pubDate>Wed, 12 Aug 2026 21:30:58 +0100</pubDate>
      <guid>https://www.prweek.com/article/1967261</guid>
      <category>People moves</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1967256/breaking-beauty-mold-why-k18-swapped-picture-perfect-beauty-activation-literal-ball-hair</link>
      <title>Breaking the beauty mold: Why K18 swapped a ‘picture-perfect’ beauty activation for a literal ball of hair</title>
      <description>PRWeek got up close and personal with K18’s 8-foot hairball in New York City on Wednesday.
</description>
      <pubDate>Wed, 12 Aug 2026 19:28:30 +0100</pubDate>
      <guid>https://www.prweek.com/article/1967256</guid>
      <category>Experiential/Events</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1967253/ex-sloane-company-ceo-darren-brandt-launches-higher-plane-media</link>
      <title>Ex-Sloane &amp; Company CEO Darren Brandt launches Higher Plane Media</title>
      <description>The comms firm’s clients include Ro, Cytokinetics and Act 3 Holdings.</description>
      <pubDate>Wed, 12 Aug 2026 18:02:22 +0100</pubDate>
      <guid>https://www.prweek.com/article/1967253</guid>
      <category>Agency launch</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1967247/american-airlines-comms-head-ron-defeo-cleared-departure-restructuring-shakeup</link>
      <title>American Airlines comms head Ron DeFeo cleared for departure in restructuring shakeup</title>
      <description>As a result of the reorganization, SVP of communications and CMO Caroline Clayton will lead communications at the airline going forward.</description>
      <pubDate>Wed, 12 Aug 2026 16:35:41 +0100</pubDate>
      <guid>https://www.prweek.com/article/1967247</guid>
      <category>People moves</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1967238/exclusive-burson-eyes-global-growth-new-leadership-role</link>
      <title>Exclusive: Burson eyes global growth with new leadership role</title>
      <description>Burson has made a senior appointment in its growth team, with the intention of ‘improving conversion on major international pitches’ and becoming more ‘borderless’.</description>
      <pubDate>Wed, 12 Aug 2026 15:48:32 +0100</pubDate>
      <guid>https://www.prweek.com/article/1967238</guid>
      <category>People moves</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1967160/burson-acquires-cognitive-ai-company-limbik</link>
      <title>Burson acquires cognitive AI company Limbik</title>
      <description>Limbik cofounders Zach Schwitzky and Josh Levin will join Burson as global head of innovation, AI platforms and products and global head of innovation, clients and growth, respectively.</description>
      <pubDate>Wed, 12 Aug 2026 14:00:00 +0100</pubDate>
      <guid>https://www.prweek.com/article/1967160</guid>
      <category>Agency M&amp;A</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1967208/breakfast-briefing-5-things-pr-pros-know-wednesday-morning</link>
      <title>Breakfast Briefing: 5 things for PR pros to know on Wednesday morning</title>
      <description>Bank of America's $250 billion infrastructure push; NYC probes prediction markets; Experian hires North America CCO.</description>
      <pubDate>Wed, 12 Aug 2026 12:41:22 +0100</pubDate>
      <guid>https://www.prweek.com/article/1967208</guid>
      <category>Breakfast Briefing</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1967158/watch-10-content-creators-play-hide-and-seek-kate-spade-spot</link>
      <title>Watch: 10 content creators play hide-and-seek in Kate Spade spot</title>
      <description>The ad also stars Tyla, the fashion brand’s new global ambassador.</description>
      <pubDate>Tue, 11 Aug 2026 19:44:37 +0100</pubDate>
      <guid>https://www.prweek.com/article/1967158</guid>
      <category>Influencers</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1967155/insulet-hires-pfizer-alum-joan-campion-lead-external-comms</link>
      <title>Insulet hires Pfizer alum Joan Campion to lead external comms</title>
      <description>Campion joins new additions to the corporate affairs team under chief corporate affairs officer Cristal Downing.</description>
      <pubDate>Tue, 11 Aug 2026 17:49:50 +0100</pubDate>
      <guid>https://www.prweek.com/article/1967155</guid>
      <category>People moves</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1967041/finn-partners-appoints-marty-mcdonald-lead-new-ohio-office</link>
      <title>Finn Partners appoints Marty McDonald to lead new Ohio office</title>
      <description>McDonald, who most-recently served as Fahlgren Mortine’s first female president, will scale Finn Partners’ Midwest presence.</description>
      <pubDate>Tue, 11 Aug 2026 16:30:00 +0100</pubDate>
      <guid>https://www.prweek.com/article/1967041</guid>
      <category>People moves</category>
    </item>
    <item>
      <link>https://www.prweek.com/article/1967145/exclusive-grayling-cirkle-share-ceo</link>
      <title>Exclusive: Grayling and Cirkle to share CEO</title>
      <description>Accordience-owned PR agencies Grayling and Cirkle have ‘moved into a more closely integrated operating model’, PRWeek can reveal.</description>
      <pubDate>Tue, 11 Aug 2026 16:22:06 +0100</pubDate>
      <guid>https://www.prweek.com/article/1967145</guid>
      <category>Agency</category>
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