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	<title>pseudofish</title>
	<link>http://pseudofish.com/blog</link>
	<description>Beauty through design</description>
	<pubDate>Mon, 07 Sep 2009 06:41:28 +0000</pubDate>
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	<language>en</language>
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		<title>Online Training with Lynda.com</title>
		<link>http://feedproxy.google.com/~r/Pseudofish/~3/4re8-T0AC4M/</link>
		<comments>http://pseudofish.com/blog/2009/09/07/online-training-with-lyndacom/#comments</comments>
		<pubDate>Mon, 07 Sep 2009 06:41:26 +0000</pubDate>
		<dc:creator>Geoff Wilson</dc:creator>
		
		<category>Photography</category>

		<category>Review</category>

		<guid isPermaLink="false">http://pseudofish.com/blog/2009/09/07/online-training-with-lyndacom/</guid>
		<description>With my CS4 registration, Adobe gave me one month of a Lynda.com subscription. I didn&amp;#8217;t think this would be useful, and was expecting to learn a few things. Turns out, it&amp;#8217;s been immensely useful.
I recommend trying it for a month. My current plan is to buy a month subscription one every year or so. Or [...]</description>
			<content:encoded><![CDATA[<p>With my CS4 registration, Adobe gave me one month of a <a href="http://www.lynda.com/">Lynda.com</a> subscription. I didn&#8217;t think this would be useful, and was expecting to learn a few things. Turns out, it&#8217;s been immensely useful.</p>
<p>I recommend trying it for a month. My current plan is to buy a month subscription one every year or so. Or maybe every six months.</p>
<p>I consider myself reasonably effective with Photoshop and the digital darkroom, yet still learnt many new processes and techniques for producing a completed photograph. The following courses were interesting or inspirational:</p>
<ul>
<li><a href="http://www.lynda.com/home/DisplayCourse.aspx?lpk2=605">Douglas Kirkland: Creative Inspiration</a></li>
<li><a href="http://www.lynda.com/home/DisplayCourse.aspx?lpk2=46312">Photoshop CS4 Retouching: Fashion Photography Projects</a></li>
<li><a href="http://www.lynda.com/home/DisplayCourse.aspx?lpk2=600">Beyond Skin: Going Deeper with Photoshop CS3</a></li>
</ul>
<p>I also updated a few other Adobe applications, such as InDesign and learnt some Flash basics too:</p>
<ul>
<li><a href="http://www.lynda.com/home/DisplayCourse.aspx?lpk2=46818">Designing a Magazine Layout Hands-On Workshop</a></li>
<li>
<a href="http://www.lynda.com/home/DisplayCourse.aspx?lpk2=47760">InDesign CS4: 10 Habits of Highly Effective Pros</a></li>
<li><a href="http://www.lynda.com/home/DisplayCourse.aspx?lpk2=660">Flash CS4 Professional Essential Training</a></li>
</ul>
<p>There are other online video learning sites, such as <a href="http://www.kelbytraining.com/">Kelby Training</a>, that are also worth a look. The important bit is to keep updating your skills and improving your workflow.</p>
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		<item>
		<title>Two New Blogs</title>
		<link>http://feedproxy.google.com/~r/Pseudofish/~3/V_5FzvfNH5U/</link>
		<comments>http://pseudofish.com/blog/2009/07/23/two-new-blogs/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 12:07:42 +0000</pubDate>
		<dc:creator>Geoff Wilson</dc:creator>
		
		<category>Musings</category>

		<guid isPermaLink="false">http://pseudofish.com/blog/2009/07/23/two-new-blogs/</guid>
		<description>M &amp;#038; I are starting a food blog here: Dreaming of Winter. 
After spending the start of this year doing lots of wonderful cooking and shooting a bunch of photos to go with it, turning the passion into a blog made lots of sense.
The theme is based on our mutual love of winter. Hearty winter [...]</description>
			<content:encoded><![CDATA[<p>M &#038; I are starting a food blog here: <a href="http://dreamingofwinter.blogspot.com/">Dreaming of Winter</a>. </p>
<p>After spending the start of this year doing lots of wonderful cooking and shooting a bunch of photos to go with it, turning the passion into a blog made lots of sense.</p>
<p>The theme is based on our mutual love of winter. Hearty winter soups, rich roast meats and delightful desserts. There may be some lighter summer fare, but don&#8217;t count on it.</p>
<p>I also started another <a href="http://gmwils.blogspot.com/">photography blog</a> where I intend to post about recent shoots, something I&#8217;ve avoided going into too much detail with on this blog.</p>
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		<item>
		<title>The Man in the High Castle</title>
		<link>http://feedproxy.google.com/~r/Pseudofish/~3/jO6ccO5lRZk/</link>
		<comments>http://pseudofish.com/blog/2009/06/28/the-man-in-the-high-castle/#comments</comments>
		<pubDate>Sun, 28 Jun 2009 06:02:00 +0000</pubDate>
		<dc:creator>Geoff Wilson</dc:creator>
		
		<category>Musings</category>

		<category>Review</category>

		<guid isPermaLink="false">http://pseudofish.com/blog/2009/06/28/the-man-in-the-high-castle/</guid>
		<description>Dilemma of civilized man; body mobilized, but danger obscure
 - page 161

While on holidays I finished Phillip K Dick&amp;#8217;s book, The Man in the High Castle, a story of how the world might look if the Allies lost the war. Like all great science fiction, this is a biting commentary on our own culture. Well [...]</description>
			<content:encoded><![CDATA[<blockquote><p>Dilemma of civilized man; body mobilized, but danger obscure</p>
<p><small> - page 161</small></p>
</blockquote>
<p>While on holidays I finished Phillip K Dick&#8217;s book, <a href="http://www.amazon.com/exec/obidos/asin/0141186674/pseudofish-20">The Man in the High Castle</a>, a story of how the world might look if the Allies lost the war. Like all great science fiction, this is a biting commentary on our own culture. Well worth a read.</p>
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		<item>
		<title>External Accessories on iPhone 3.0</title>
		<link>http://feedproxy.google.com/~r/Pseudofish/~3/O3Ffpc4YGn8/</link>
		<comments>http://pseudofish.com/blog/2009/06/19/external-accessories-on-iphone-30/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 09:54:42 +0000</pubDate>
		<dc:creator>Geoff Wilson</dc:creator>
		
		<category>Apple</category>

		<category>Photography</category>

		<category>Technology</category>

		<guid isPermaLink="false">http://pseudofish.com/blog/2009/06/19/external-accessories-on-iphone-30/</guid>
		<description>My initial reaction to the teasers for 3.0 was excitement. My understanding of the opening up of the accessory port to developers would allow for fun innovation. I was wrong.
The dream I had was to be able to connect my iPhone, via USB, to my camera(s). This would allow my phone to act as a [...]</description>
			<content:encoded><![CDATA[<p>My initial reaction to the <a href="http://developer.apple.com/iphone/program/sdk/accessories.html">teasers</a> for 3.0 was excitement. My understanding of the opening up of the accessory port to developers would allow for fun innovation. I was wrong.</p>
<p>The dream I had was to be able to connect my iPhone, via USB, to my camera(s). This would allow my phone to act as a remote control, and as an external screen for photos &#038; video. The <a href="http://www.gphoto.org/">gPhoto</a> libraries looked like they could provide a starting point.</p>
<p>What is actually provided doesn&#8217;t allow for straight USB connectivity.</p>
<p>The External Accessory support requires a validated accessory, with appropriate hardware protocols, to work. You also need to be a member of two programs, iPhone Developer and the <a href="http://developer.apple.com/ipod/index.html">Made for iPod program</a>.</p>
<p>I can&#8217;t see Canon or Nikon releasing cameras with iPod dock connectors or protocols.</p>
<p>This doesn&#8217;t leave many options. One is to build a hardware device that is USB in one end and a custom protocol out the other. This gets tricky fast as the hardware device needs to figure out the camera support. And I really liked the idea of a simple cable connection being all that is required.</p>
<p>The second option still has some merit: WiFi. There are a few downsides. Firstly, you need a camera that supports WiFi or an expensive adaptor. This limits the audience for the app. Secondly, you need a wireless network available and to also manage pairing between your iPhone and your camera. This starts to be more equipment than desirable.</p>
<p>If you have a laptop lying around, onOne software <a href="http://www.ononesoftware.com/blog/2009/05/15/iphone-app-from-onone/">released</a> such an <a href="http://www.ononesoftware.com/detail.php?prodLine_id=38">iPhone app</a>.</p>
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		<item>
		<title>Life in the 21st Century</title>
		<link>http://feedproxy.google.com/~r/Pseudofish/~3/ESBLT3Ppek4/</link>
		<comments>http://pseudofish.com/blog/2009/06/02/life-in-the-21st-century/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 23:29:56 +0000</pubDate>
		<dc:creator>Geoff Wilson</dc:creator>
		
		<category>Musings</category>

		<category>Technology</category>

		<guid isPermaLink="false">http://pseudofish.com/blog/2009/06/02/life-in-the-21st-century/</guid>
		<description>On the flight, I get to watch lectures on iPhone development from Stanford, along with talks from a conference in California.
Catch up with family and friends in Singapore, as a result of sharing my location on Facebook.
Photos I took of Singapore are instantly shared with other friends and family around the world.
I keep in touch [...]</description>
			<content:encoded><![CDATA[<ul>
<li>On the flight, I get to watch lectures on iPhone development from <a href="http://arstechnica.com/apple/news/2009/04/stanford-iphone-developer-course-available-free-via-itunes-u.ars">Stanford</a>, along with talks from a <a href="http://www.ted.com/talks">conference</a> in California.</li>
<li>Catch up with family and friends in Singapore, as a result of sharing my location on Facebook.</li>
<li>Photos I took of <a href="http://www.flickr.com/photos/gmwils/tags/singapore">Singapore</a> are instantly shared with other friends and family around the world.</li>
<li>I keep in touch with my girlfriend back home using free telephony via the internet (thanks Skype).</li>
<li>A friend at work recommends a book to me, and I order it from America to arrive at my Melbourne office, along with some other recommended books to read.</li>
<li>Reviews, freely published on the internet, guide me through a tricky lens purchase. Global warranty allows me to haggle in Singapore&#8217;s Chinatown for a lower price than back home.</li>
<li>Hear about a new album by <a href="http://www.fatfreddysdrop.com/index.php">Fat Freddy&#8217;s Drop</a>, a New Zealand band, on Twitter on my phone, purchase the album and instantly(ish) download via wireless internet</li>
<li>My camera (5D2) gets updated with new features today, via the internet, making it more video capable.</li>
<li>Subscriptions via <a href="http://www.newsgator.com/individuals/netnewswireiphone/default.aspx">NetNewsWire</a> and <a href="http://www.atebits.com/tweetie-iphone/">Tweetie</a> on the iPhone guide me through the bankruptcy&nbsp; intricacies as two 20th Century car companies fall apart.</li>
<li>I can share this with you, as publishing is freely available.</li>
</ul>
<p>&nbsp;</p>
<p>Thinking back only a few decades, most of this would seem science fiction. I&#8217;m looking forward to the next few!</p>
<p>ps. I still hold out hope for personal flying devices in my lifetime.</p>
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		<item>
		<title>Twitter &amp; The Modern News Cycle</title>
		<link>http://feedproxy.google.com/~r/Pseudofish/~3/Lzw6rNBesRs/</link>
		<comments>http://pseudofish.com/blog/2009/05/19/twitter-the-modern-news-cycle/#comments</comments>
		<pubDate>Mon, 18 May 2009 22:50:20 +0000</pubDate>
		<dc:creator>Geoff Wilson</dc:creator>
		
		<category>Media</category>

		<guid isPermaLink="false">http://pseudofish.com/blog/2009/05/19/twitter-the-modern-news-cycle/</guid>
		<description>Yesterday, Monday 18th May, an earthquake measuring 5 on the richter scale struck California.
I first heard about the quake from John Grey (@jg_rat), the editor of couriermail.com.au. He posted the following:
RT @bartman6: FLASH: Quake hits LA http://bit.ly/jtA6M

The Courier Mail site published a small teaser with a few paragraphs of text and a map of the [...]</description>
			<content:encoded><![CDATA[<p>Yesterday, Monday 18th May, an earthquake measuring 5 on the richter scale struck California.</p>
<p>I first heard about the quake from John Grey (@<a href="http://twitter.com/jg_rat">jg_rat</a>), the editor of <a href="http://www.news.com.au/couriermail/">couriermail.com.au</a>. He posted the following:</p>
<blockquote><p>RT @bartman6: FLASH: Quake hits LA <a href="http://bit.ly/jtA6M">http://bit.ly/jtA6M</a></p>
</blockquote>
<p>The Courier Mail site published a small teaser with a few paragraphs of text and a map of the areas affected. The site also included a reference to this content at the top of their homepage.</p>
<p>As the story unfolded, the article was expanded to include more information.</p>
<p>The article was the first mention in Australian press of the earthquake. John&#8217;s team beat the other major news sites, including ABC.com.au, SMH.com.au and even their parent site, news.com.au. At the time of posting, even CNN had not updated their site with news of the earthquake.</p>
<p>I asked John why his team got the news out so early:</p>
<blockquote><p>@<a href="http://twitter.com/jg_rat">jg_rat</a>: @<a href="http://twitter.com/gmwils">gmwils</a> The answer is Twitter. And a fast, smart, connected news team.</p>
</blockquote>
<p>LA Times was also quick to respond to the story. Their first post, in addition to their own copy, included a link to a Twitter search for <em>earthquake</em>.</p>
<p>Twitter is adding a lot of value to the breaking news gathering and publishing processes.</p>
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		<item>
		<title>High Tea in Sorrento</title>
		<link>http://feedproxy.google.com/~r/Pseudofish/~3/FVx2U-wjVmE/</link>
		<comments>http://pseudofish.com/blog/2009/05/18/high-tea-in-sorrento/#comments</comments>
		<pubDate>Sun, 17 May 2009 23:24:44 +0000</pubDate>
		<dc:creator>Geoff Wilson</dc:creator>
		
		<category>Musings</category>

		<guid isPermaLink="false">http://pseudofish.com/blog/2009/05/18/high-tea-in-sorrento/</guid>
		<description>After being overly busy with work, a weekend in Melbourne allowed for relaxing travel. Michelle and I went down to Sorrento to visit a friend for high tea.
Lots and lots of cakes, some beautiful sandwiches and then more cakes. All mixed in with a wide variety of tea. Conversations were diverse and drifted between deep [...]</description>
			<content:encoded><![CDATA[<p>After being overly busy with work, a weekend in Melbourne allowed for relaxing travel. Michelle and I went down to Sorrento to visit a friend for high tea.</p>
<p>Lots and lots of cakes, some beautiful sandwiches and then more cakes. All mixed in with a wide variety of tea. Conversations were diverse and drifted between deep and idyllic.</p>
<p>A wonderful way to unwind.</p>
<p>It was also a good opportunity to play more with my new camera. I am really pleased with the results. The colors out of camera are more inspiring than from my old camera.</p>
<p><a href="http://www.flickr.com/photos/97356053@N00/3540728256" title="View 'Cakes' on Flickr.com">
<div style="text-align:center;"><img src="http://farm4.static.flickr.com/3393/3540728256_9a063b196a.jpg" alt="Cakes" border="0" width="400" /></div>
<p></a></p>
<p><a href="http://www.flickr.com/photos/97356053@N00/3540728234" title="View 'High Tea, Sorrento' on Flickr.com">
<div style="text-align:center;"><img src="http://farm3.static.flickr.com/2021/3540728234_dacd7655a2.jpg" alt="High Tea, Sorrento" border="0" width="400" /></div>
<p></a><br />
</p>
<p><a href="http://www.flickr.com/photos/97356053@N00/3540728224" title="View 'Point King Beach' on Flickr.com">
<div style="text-align:center;"><img src="http://farm3.static.flickr.com/2417/3540728224_4bd7d30d45.jpg" alt="Point King Beach" border="0" width="400"  /></div>
<p></a></p>
<p>There are a few more on my <a href="http://www.flickr.com/photos/gmwils/">Flickr</a> page.</p>
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		<item>
		<title>A New Theory on Brains</title>
		<link>http://feedproxy.google.com/~r/Pseudofish/~3/KGEMslagAzY/</link>
		<comments>http://pseudofish.com/blog/2009/05/09/a-new-theory-on-brains/#comments</comments>
		<pubDate>Sat, 09 May 2009 06:02:46 +0000</pubDate>
		<dc:creator>Geoff Wilson</dc:creator>
		
		<category>Musings</category>

		<guid isPermaLink="false">http://pseudofish.com/blog/2009/05/09/a-new-theory-on-brains/</guid>
		<description>Jeff Hawkins&amp;#8217; TED talk on brain science got me thinking. He posits that the act of thinking is about predicting, rather than about behavior. This model of reasoning makes sense, and will simplify the computer modeling of thought.
What I find interesting is that our own brian is not great at prediction. We are making progress [...]</description>
			<content:encoded><![CDATA[<p><a href="http://www.ted.com/talks/view/id/125">Jeff Hawkins</a>&#8217; TED talk on brain science got me thinking. He posits that the act of thinking is about predicting, rather than about behavior. This model of reasoning makes sense, and will simplify the computer modeling of thought.</p>
<p>What I find interesting is that our own brian is not great at prediction. We are making progress in the study of our own biases and their impact on prediction and decision making.</p>
<p>For discussion, &#8220;<a href="http://www.amazon.com/exec/obidos/asin/0521284147/pseudofish-20">Judgement under Uncertainty</a>&#8221; is a must read; a collection of papers on our known biases.</p>
<p>When we computerize this model, do we introduce the same or similar biases? Does it make sense in silicon, to recreate our own limitations? What happens when we invent a new form of consciousness with bias removed?</p>
<p>Jeff&#8217;s talk is <a href="http://www.ted.com/talks/view/id/125">here</a>:</p>
<p><object width="446" height="326">
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<p>ps. <a href="http://www.ted.com/index.php/talks">TED talks</a> are a great way to pass time on flights.</p>
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		<item>
		<title>An Experience Economy</title>
		<link>http://feedproxy.google.com/~r/Pseudofish/~3/YvEje0MpW6U/</link>
		<comments>http://pseudofish.com/blog/2009/03/30/an-experience-economy/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 08:00:22 +0000</pubDate>
		<dc:creator>Geoff Wilson</dc:creator>
		
		<category>Marketing</category>

		<category>Management</category>

		<category>Business</category>

		<guid isPermaLink="false">http://pseudofish.com/blog/2009/03/30/an-experience-economy/</guid>
		<description>Joseph Pine&amp;#8217;s talk at TED really has me thinking.
This is a table outlining the difference between the types of economic output, using the example of coffee.


Economic Output
Business Imperative
Consumer Sensitivity
Coffee Example


Experience
Render
Authenticity
$5.00 per cup
(Starbucks)


Service
Improve
Quality
$1.00 per cup
(coffee shop)


Goods
Control
Costs
$0.10 per cup
(supermarket)


Commodity
Supply
Availability
$0.02 per cup
(coffee beans)


The drive to software-as-a-service makes the software industry jump to service. It takes Apple to move [...]</description>
			<content:encoded><![CDATA[<p>Joseph Pine&#8217;s <a href="http://www.ted.com/index.php/talks/joseph_pine_on_what_consumers_want.html">talk</a> at TED really has me thinking.</p>
<p>This is a table outlining the difference between the types of economic output, using the example of coffee.</p>
<table>
<tr>
<th>Economic Output</th>
<th>Business Imperative</th>
<th>Consumer Sensitivity</th>
<th>Coffee Example</th>
</tr>
<tr>
<td>Experience</td>
<td>Render</td>
<td>Authenticity</td>
<td>$5.00 per cup<br />
(<em>Starbucks</em>)</td>
</tr>
<tr>
<td>Service</td>
<td>Improve</td>
<td>Quality</td>
<td>$1.00 per cup<br />
(<em>coffee shop</em>)</td>
</tr>
<tr>
<td>Goods</td>
<td>Control</td>
<td>Costs</td>
<td>$0.10 per cup<br />
(<em>supermarket</em>)</td>
</tr>
<tr>
<td>Commodity</td>
<td>Supply</td>
<td>Availability</td>
<td>$0.02 per cup<br />
(<em>coffee beans</em>)</td>
</tr>
</table>
<p>The drive to software-as-a-service makes the software industry jump to service. It takes Apple to move it to an experience. Disney is another example of experience based economics.</p>
<p>I like this framework for thinking about what business I am working in. The trick will be to figure out how move up the ladder to render an authentic experience.</p>
<p>His <a href="http://www.amazon.com/exec/obidos/asin/0875848192/pseudofish-20">book</a> is now on my to-read list.</p>
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		<item>
		<title>50 Years of Style</title>
		<link>http://feedproxy.google.com/~r/Pseudofish/~3/mhbt7b8XU2A/</link>
		<comments>http://pseudofish.com/blog/2009/03/25/50-years-of-style/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 22:17:30 +0000</pubDate>
		<dc:creator>Geoff Wilson</dc:creator>
		
		<category>Musings</category>

		<category>Design</category>

		<category>Review</category>

		<guid isPermaLink="false">http://pseudofish.com/blog/2009/03/25/50-years-of-style/</guid>
		<description>&amp;#8220;Strunk and White&amp;#8217;s The Elements of Style&amp;#8221; has sold more than 10 million copies since its initial publication in April 1959.

Newsday highlights the 50th anniversary of the classic text on English grammar and writing style.
This is the book on the subject.

The best book of writing advice I&amp;#8217;ve ever read. I read it cover-to-cover about once [...]</description>
			<content:encoded><![CDATA[<blockquote>
<p>&#8220;Strunk and White&#8217;s The Elements of Style&#8221; has sold more than 10 million copies since its initial publication in April 1959.</p>
</blockquote>
<p><a href="http://www.newsday.com/news/local/wire/newyork/ny-bc-ny--goldenstrunkampwhit0320mar20,0,4092190.story">Newsday</a> highlights the 50<sup>th</sup> anniversary of the classic text on English grammar and writing style.</p>
<p>This is <em>the</em> book on the subject.</p>
<blockquote>
<p>The best book of writing advice I&rsquo;ve ever read. I read it cover-to-cover about once a year.</p>
<p><small> &#8211; <a href="http://daringfireball.net/linked/2009/03/23/strunk-and-white">John Gruber</a></small></p></blockquote>
<p>I considered offering my copy out for loan. However, I would not be happy without a copy in my possession. It is a <a href="http://amazon.com/exec/obidos/asin/0205632645/pseudofish-20">small book</a>, and you owe yourself an <a href="http://amazon.com/exec/obidos/asin/020530902X/pseudofish-20">edition</a> of it.</p>
<p>It saddens me that writing style seems a fading art. This book is not read enough.</p>
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