Listen to the complete podcast to find out the proposed rules that may impact your clinic. How you can submit comments before legislative suggestions become law and how you can stay current on the ever-changing rules.

We’re thrilled to have Chad Madden, MSPT, successful private practice clinic owner at Madden Physical Therapy join us for a second podcast.  Over the years, Madden has implemented a number of things to enhance his clinic’s growth and is now sharing that information in a bootcamp designed for physical therapists and their staff.

Attendees at the upcoming Breakthrough Physical Therapy Marketing Bootcamp will learn how to achieve growth in a competitive climate. Discover how to stop relying on physicians for referrals. Find approaches to get current patients to refer new patients. As well as discover tips to attract direct access patients from the general public.

The event is designed for physical therapists and their staff to walk away with information they can implement immediately.  The next BPTM Killer Marketing Implementation Bootcamp is July 7^th and 8^th in Chicago, Illinois.  To reserve your spot, visit https://bptm.co/bootcamp-7-chicago  and use the coupon code ADMED.

He’s launched a resource for to help other private practices physical therapists entitled “Breakthrough Physical Therapy Marketing” This proven physical therapy focused marketing resource shares details on the techniques that have worked for Madden Physical Therapy.  The program reveals how hosting workshops can benefit your clinic. Shares tips for launching effective direct response marketing at your clinic with copy that has worked in Madden’s own marketing campaigns.  And also provides strategies to create explosive growth for your clinic.  To learn more about this marketing resource designed listen to the full podcast now.

Dr. Carter states there are three possible relationships a physical therapist can have with Medicare. Medicare relationships include being a participating provider, a non-participating provider or a provider with no relationship with Medicare at all.  Although they may seem the same, Dr. Carter explains the difference between  a non-participating provider and a provider with no relationship to Medicare.

The book lays out all the rules and regulations to help you determine which approach makes the most sense for your practice.  On the patient side of things, a cash-based physical therapy practice should seek patients that understand that they’ll be paying cash for services. For patients interested in billing Medicare, it may be necessary for a cash-based physical therapy clinic to refer those patients to a physical therapist that accepts Medicare.  Listen now to learn essential information for any private practice physical therapist.

The Pronator was developed to improve the way you build your patients upper extremity strength.  The tools allows for exercise progressions that are not possible using current tools. To learn more about The Pronator, listen to the full podcast now.

One of the key benefits of being a part of a franchise is practice owners can pool together resources to provide the maximum benefit to clinics and their patients. Any private practice owner that is interested in taking their clinic to the next level can learn more by listening to the full podcast or by visiting the Fyzical website (fyzical.com).

According to AARP, one of the biggest fears people have as they age is losing mental capacity. Today’s expert has developed a proactive program that provides a positive impact on brain health. Lynn Steffes, PT, DPT of Steffes & Associates Consulting Group and BrainyEX recently shared details about cognitive health and how physical therapists can help.

The BrainyEX program provides baseline cognitive testing, prescribed exercises and education to help individuals utilize the latest research maximize their brain fitness. It’s a new offering that physical therapist can add to their clinic and provide a real beneficial service to members of their community.

Listen to the full podcast to learn more. Additional information can also be found at brainyex.com.

From day one, the clinic has been cash-based. He’s never had to accept insurance at his clinic. This model has served him well and left the business less vulnerable to changes in the health care. Learn more about his model and what it’s like to manage a clinic from another part of the world by listing to a full podcast now.

LeBauer finds a cash-based practice to be the best fit for his treatment philosophy. In his practice, customers usually come in only once a week for a focused session instead of  a couple treatments per week like traditional clinics.  He believes as higher deductibles become a regular part of health care, consumers are going to look for the best value care and find the cash-based practice puts patients in control of the cost without the hassle and surprises from insurance co-pays and deductibles.  Learn more by listening to the full podcast now.

With direct access, physical therapists can now be a referral source for physicians by making referrals to physicians for issues that they see that may require further care. Kemp believes the future is bright and that physical therapy has the potential of being that direct access provider ready to step in place to support the primary care gaps created by an active aging population. Learn more by listening to the full podcast now.

Branding is more than a logo. It’s the way individuals relate to your clinic. He encourages physical therapists to take time to identify who their major market segment and use that information to develop a brand that resonates with the hearts and minds of current and potential customers. Learn more by listening to the full podcast now.

 Hability was designed to help improve patient care outside the clinic. It simplifies follow-up, reduces missed appointments and helps create a lifelong loyal customer. John Bonaroti, PT,ATC and Director of ESSMC is using the system and has found it to be useful as a patient management and engagement tool.  The system allows them to send a text message to patients as a reminder for an appointment, answer questions, follow up after treatment is complete and more.  Learn more by listening to the full podcast now.   

He stresses that consumers have a choice. A patient is someone who comes to a clinic with symptoms that can be addressed and once addressed a physical therapist may never have the opportunity to work with that individual again. Durham feels referring to individuals as customers instead of patients implies that the clinic is building a long-term relationship with every individual they work with and encourages physical therapists to find ways to stay engaged even after the initial problem is addressed.

Discover how his clinic provides a “no surprises” approach and how his dedicated customer support staff delivers results by listening to the full podcast now.

His clinic is currently in the process of operating out of network and he has found greater success in doing so with higher average revenues per visit than ever.  And despite the uncertainty associated with the Affordable Care Act, he believes physical therapists are in a great position to share why physical therapy may be the best option for some individuals. Learn how he uses social media to foster communication and why he believes a customer focused practice is critical to his success.  

The MOG concept became a survival technique for Certo’s clinic which had an average reimbursement of only $47 a visit.  To provide the most benefit to his customers, he only hires medical personnel with an interest in fitness.  By adding the MOG, he increased his referral based practice by 22 percent in the first year and has continued that volume over the years.  Learn more about the cost savings and positive outcomes a MOG provides by listening the full podcast now.

Despite the changing environment, DiAngelis states a number of private practice physical therapists have been successful at working with larger health care networks. He also stresses that niche private practice can really separate their clinic from others giving them a unique advantage in challenging market situations. Some clinics are also finding success by  operating a cash-based practice and turning away from the insurance model. Learn more about the outlook for private practice physical therapy by listening to the full podcast now.  

Providing excellent service to your patients is just one of the ways you can set yourself apart from other clinics. From the floor of the APTA CSM 2014

Great service begins with something as simple as asking questions a little differently. Bush suggests instead of asking a patient if he is in pain, ask the patient to describe his pain. During the evaluation even asking a patient what their biggest fears about physical therapy are can provide a lot of information to help you truly address your patient’s needs. Learn more tips for incorporation magical service at your practice by listening to the full podcast now.

Many are surprised to discover that physical therapy is often one of the many functions that takes place at elementary and secondary schools. Today’s expert Sue Cecere, PT, MHS is a Physical Therapy Instructional Specialist at the Prince Georges County Public Schools and Vice President of the APTA Section on Pediatrics. She shares what it’s like to work as a physical therapist in an educational setting. 

A unique niche of physical therapy, physical therapists working in a school setting often have an opportunity to work with children throughout their education so physical therapists really get to know the kids and see their progress over a span of years instead of just a few weeks. Instead of working in a physical therapy room, physical therapists in a school setting work with kids in their actual environment using the tools and equipment available to them. Learn more about this area of physical therapy and the outlook for pediatric physical therapy by listening to the full podcast now.

It’s difficult to predict what the true impact of the Affordable Care Act will have on physical therapy. To share his thoughts on the future of physical therapy,

Bailey sees physical therapists as a low cost provider with high outcomes. He believes physical therapists have to do the best job possible and be better at defining and communicating their true value.  He also encourages physical therapists to get involved at the state level and work to develop meaningful direct access for physical therapists. Learn more by listening to the full podcast now.