Public relations and managing reputation

What it takes to work in public relations: a recruiter’s perspective

Two leading public relations recruiters talk in a rare and exclusive interview about the principles and approaches that underpin their methodologies, as well as what they believe makes for excellent practitioners and facilitates high-achieving careers in PR.

Why ex-journos (maybe) can make good PR bosses

Whilst ex-journalists are not qualified and do not have the relevant experience to suddenly become the head of the organisational public relations function, they also have the potential to be great PR function heads, for a number of very valid reasons.

PR people should not head the PR function

When answering the question, 'why ex-journalists should not be ‘parachuted’ into the head of the organisational public relations function', most responses were mainly defensive and could not tear themselves away from an obsession with media relations.

Ex-journalists should not be the boss of PR

Ex-journalists are not qualified and do not have the relevant experience to be ‘parachuted’ into the head of the organisational public relations function. When this occurs, “it is a disaster waiting to happen”.

Journalists for PR boss? Don’t ask; it’s discrimination!

Ex-journalists should not be ‘parachuted’ into the head of the organisational public relations function. Discussions on this topic in a few LinkedIn groups. The responses were mainly defensive in character and most could not tear themselves away from a seeming obsession with media relations.

Public relations and social media: an opportunity for…revolution?

The defining theme of best practice public relations is that organisations which proactively create mutually meaningful and mutually beneficial relationships with their stakeholders are, “...more likely to develop relationships with their publics that make it possible to achieve organisational objectives and develop a positive reputation..."

Media coverage for public relations-driven round tables and white papers

When formulating round tables, public relations professionals need to decide whether to invite media to attend and whether to offer media exclusives. It is generally the major objective of a white paper process to gain positive media coverage for the ‘sponsoring organisation’, though there are a plethora of mechanisms through which the white paper content can be leveraged.

The challenges of round tables: achieving public relations results

Aspects to be considered when considering the strategic power of round tables and white papers for public relations professionals include: getting potential participants to attend and extracting the best out of participants. Let's also look laterally at a 'different way' of approaching round tables.

Round tables and white papers: helping public relations achieve results and positioning

Round tables help public relations professionals achieve positive media coverage, enhance relationships with important organisational stakeholders and strengthen organisational positioning. The white paper, produced from a round table, resources issues-driven media campaigns (of which opinion pieces are likely to play a leading role), direct mail and online communication campaigns.

Leading public relations blog discussed: wild, fearless and intelligent

One of the most interesting, thought provoking and humorous Australian public relations blogs is justanotherpr, the product of the wild, fearless and intelligent Karalee Evans. I say one of the best Australian PR blogs, but really it’s one of my fave blogs on a global level.