Public relations, meet new media. | Campbell Consulting Group | Bend, Oregon

2011-12-07T10:34:00.000-08:00

We love it when our clients call us because they've sold out of products. Nice problem to have, right? Especially in this economy! While we are probably best known as a firm for serving some of the bigger companies in Bend, we also take great pride in helping out the smaller businesses. Angelina Organic Skincare is a definite fav, and she just called to say they're working overtime to make

The Social Media Megaphone

2011-11-04T04:10:00.000-07:00

If you’re a woman walking around the streets of 2011, you’ve probably got an opinion about beauty and the media—you might love the catwalk and don’t care about the measurements of the models. Or the sight of one more scantily clad woman bouncing across an ad might make your lip curl. Either way, you can shout your opinions directly into the ear of the Mad Men through social media. And I just

Unplug, Turn Off and Tune Out

2011-10-20T08:51:00.000-07:00

It’s satisfying when you get an instantaneous response from a work email via BlackBerry or iPhone, but if it’s 10 at night, you might ask yourself, does your colleague ever sleep? Or read a book/sit in the park/do nothing? Then again, why are you sending a work email at 10 at night? Business tasks have an insidious way of creeping into every waking moment. Beep-boop: there’s something you need

PR Professionals Should Think Like Immigrants, Too

2011-08-24T10:56:00.000-07:00

When I was a kid, I was taught that people must work to earn their living—doesn’t matter if the job feels “beneath you” or involves manual labor. Working rather than hanging out in your backyard waiting for opportunity to find you, was honorable. It’s a philosophy I’ve seen reflected in immigrant families and first generation Americans. So Glenn Llopis’ blog post in Forbes last week, “How to

Oyster Races Gain TV Exposure with Zany Stunts!

2011-08-03T16:57:00.000-07:00

One of Campbell Consulting’s newest clients, Merrell Oyster Adventures Races, has given us a fun, rollercoaster of events this summer! On June 25, The Merrell Oyster Racing Series introduced the Oyster Off Road Adventure Race to Bend. This one-of-a-kind, mountain town race combined pure athleticism with thought-provoking strategy, requiring each team of 2-4 to run, bike, paddle, climb and

“Brand Journalism” – A Misleading Name for a Great Trend

2011-05-10T14:48:00.000-07:00

“Brand journalism.” Doesn’t this term sound like doublespeak? And worse still, combining these terms dilutes the concept of “journalism.” We all know journalism is the profession of writing for news sources, but good journalism strives to not only report the facts correctly, but also to investigate, give context and strive for an unbiased view of both sides of an issue.Call me old fashioned,

Merrell Oyster Adventure Races Teams with Campbell Consulting

2011-05-09T14:47:00.000-07:00

From the Beard and Moustache National Championship to Bend WinterFest, if there’s a fun, zany event being held in Bend, Campbell Consulting Group wants to be ahead of the race—that’s why Campbell is pleased to announce it will be the public relations agency for the Merrell Oyster Adventures Races, to be held in Bend, Portland and Seattle this summer. The Merrell Oyster Racing Series is

Cycle Pub to Self-Serve Taps: Walking the Line Between Awesome and Gimmicky

2011-05-03T14:32:00.000-07:00

More than any other alcoholic beverage – perhaps more than any beverage, in general – beer seems to inspire people to have fun. Not just the kind of fun where you fall off the back of your pick up truck laughing before the game. I’m talking about quirky, inspired ideas from the people who make the beer. For instance, take a recent stroke of Easter inspiration at the 21st Amendment Brewery Pub:

What PR can learn from the most influential tweeters

2011-04-07T09:22:00.000-07:00

When you’re tweeting for a client, sometimes the way you tweet is just as important as what you’re tweeting. Recently I was asked to craft a set of tweets for one of our clients – a colleague was running into a mental wall: the tweets needed to be fun and hip, a little irreverent but also savvy. But the subject matter was technical in nature—nothing that screamed “we’re having a ball over here

Happy Girls Race is Getting Some Big Attention

2011-04-05T19:17:00.000-07:00

So far, the Happy Girls Half Marathon and 5K Run is getting some great press and there's a real buzz around Bend about this upcoming event - already, almost 550 people have registered! It's also been covered on OregonLive and in the Bend Bulletin. So now, Campbell Consulting is helping Lay It Out Events get the word out regionally that Happy Girls is the perfect (and healthy) excuse to come visit

Sagebrush – Did You Say Street Fare, Scavenger Hunt, Private Dinner?!

2011-03-08T13:36:00.000-08:00

You might have heard the buzz about Sagebrush: “There’s going to be a scavenger hunt—I think they call it a Scramble.” — “It’s a huge community fundraiser.” — “I can’t believe a Sagebrush chef is cooking us a private dinner!”Sagebrush is going to be better than ever this year—and involve the entire community in new ways like never before. This week-long series of events will benefit more than 100

Monk's Blood is Here! 21st Amendment's Belgian Ale

2011-03-04T13:17:00.000-08:00

Fans can start lining up in the supermarket and pub—21st Amendment Brewery’s Monk’s Blood is finally here! There’s been a flurry of buzz about this Belgian-style dark ale brewed with cinnamon, vanilla, oak chips and dried figs. Initially released in December of 2009, Monk’s Blood is the first installment in 21st Amendment’s Insurrection Series, a limited edition, once-in-a-while, four-pack

What’s the best part of TED? Oh yeah, it’s BIL

2011-03-03T12:41:00.000-08:00

As we all know, TED is in full swing down in Long Beach—the glossiest, bling-iest, intellectual conference around. With a price tag of $6,000, it’s an elites-only event. Sure, TED now posts a sample of talks on their website—which are well with a watch—but I think it's more fun to explore BIL. BIL, the unconference. A free, self-organizing, emergent arts, science, society and technology

Bend WinterFest a Bright Spot in Bend, Oregon's Cold Season

2011-02-25T13:54:00.000-08:00

It's been kind of a let down this week, with Bend, Oregon's 2011 OnPoint Bend WinterFest coming to a close last Sunday. The weekend was jam-packed with activities for visitors of all ages. We especially had fun checking out all the great vendors (Ida's cupcakes were divine) and visiting with some of the animals (a miniature donkey tried to steal my handbag), but the real highlights were

Bitter American: Brave the Feb Chill and Drink One on the Porch

2011-02-09T09:34:00.000-08:00

If you don’t think session beers are a good choice for February, you haven’t tried 21st Amendment Brewery's Bitter American yet. Right now in Portland, the sun is valiantly shining on my balcony porch, and it seems like a great time to crack open a can. This is my first experience drinking a craft beer in a can (I sort of skipped that whole chugging Bud Light as a teenager phase, and went

Savvy New Beer Mag Embraces Cutting-Edge App

2011-02-04T10:17:00.000-08:00

Last night I attended the launch party of a new magazine created by an old hand in the world of beer media – Megan Flynn. The woman behind Beer Northwest has expanded to include the entire West Coast with Beer West Magazine. The new magazine might have been the reason we were all at this launch party, but a new app was center stage: Beer West is the first magazine to partner with

Strong Beer Month: Are You Experienced?

2011-02-03T10:53:00.000-08:00

The cats at 21st Amendment Brewery and Magnolia Gastropub and Brewery are experienced, baby. Hey, it may not be the Summer of Love (okay, so it’s February) but these breweries know the 9th annual Strong Beer Month is going to warm you blood, raise your spirits and improve your conversational prowess. Both pubs continue the month-long tradition of offering 12 beers, six at each brewery, that are

One Day Only at Deschutes Brewery’s Bend and Portland Pubs!

2011-01-26T11:23:00.000-08:00

Limited edition beer “Giraffe on Ice Skates” to celebrate the OnPoint Bend WinterFest on January 29, 2011 No, “Giraffe on Ice Skates” isn’t the title to a Dr. Suess book; it’s a bit of hopped-up shenanigans from Deschutes Brewery. Saturday, January 29 at the Deschutes pubs in both Bend and Portland is Bend WinterFest day. Purchase a pint of Giraffe on Ice Skates (a special beer brewed up just

21st Amendment Brewery’s ‘Bitter American’ A tribute to unsung, unwitting heroes everywhere

2011-01-25T15:58:00.000-08:00

After a long day at work, the average American might feel a little bitter at the curveballs life threw his way—but cracking open a Bitter American will immediately improve the mood. And seeing the astronaut chimp on the can will put average troubles into perspective—let’s face it, if you’d been rocketed into space against your will, you might be a little bitter, too. Bitter American is 21st

Campbell Consulting Joins the World of Wikipedia

2011-01-18T11:49:00.000-08:00

I can’t keep track of the number of times I get on Wikipedia each day—five times? Ten? It’s so easy to type “bedbug” or “Go! Team” and get instant info. So of course as a public relations agency—whose whole objective is to get our clients’ messages out there to the masses—Campbell Consulting is working on creating Wikipedia pages. With a background as a freelance journalist, the project found

Spreading the Word about Bend WinterFest – the Northwest’s Largest Winter Festival

2011-01-14T16:03:00.000-08:00

Anyone who lives in Bend knows about OnPoint Bend WinterFest – with tons of snow being hauled from Mount Bachelor to construct the largest off-mountain rail jam west of the Mississippi, who could miss it? But Lay It Out Events, the mastermind behind Bend WinterFest for the past six years, wanted to turn up the volume and grow the event to more of a regional attraction, so this year they have

Perfect Picks for Portland

2011-01-07T08:00:00.000-08:00

With the biggest football game in Oregon State history happening Monday night, I imagine it's difficult for many to think about anything else! But as always there are many exciting events happening this weekend in Portland. The RiverCity Music Festival with square dancing to workshops to some of the best Bluegrass this country has to offer has once again returned to Portland January 7, 8 & 9th.

A No-Pressure NYE Guide

2010-12-31T08:30:00.001-08:00

Here we are, another calendar year coming to a close. I always find myself scrambling at the last moment to figure out the very *best* way to say goodbye to the previous year and welcome in the new year. I hope my research saves you the trouble; this year I have determined the 3 best approaches to having the best New Years Eve in Portland. New Year's Eve Ball, 1978 - Photo Credit: The New

How PDX Will Save Your Xmas

2010-12-24T08:00:00.000-08:00

I made a resolution this year to keep my holiday as stress free and simple as possible. Last night my bubble of calm and collectedness was broken and I found myself trapped in traffic jams, waiting in excessively long lines and running home as fast as I could to escape the last minute holiday crowds. The holidays tend to be a time of stress for many of us trying to make the perfect meal or buy

Portland Holiday Cheer - Not to Miss Events this Weekend

2010-12-10T09:00:00.000-08:00

Another wet December weekend is upon us, but as usual, you have your pick of indoor and outdoor events to help you keep your mind off the rain! Friday night local eco fashion designers and animal/environmental activists are teaming up to bring us the Wild Couture Fashion Show + Party to Benefit Elephant Ivory Project. Boothstar on Davis will be hosting the event complete with fashion show,