When we started Publictivity, it was originally an application for the Public Relations industry.

We’re hiring a fulltime lead hacker + engineer.Check our listing on startuply out:

Publictivity Looking for (Rockstar/Ninja Omitted for Overusage) Lead Hacker

Ps- Startuply is amazing.

We’ve always believed in an open culture at Publictivity, and trying to get to Foo Camp/ Startup Camp held by O’Reilly Alphatech Ventures is no exception.    A month ago, I dropped my entire life and moved to Silicon Valley, while the rest of our team (by team, I mean 2 other people) stayed in Miami,FL. It’s the American (Geek) Dream, but not an easy one with having to leave behind anyone and everything.  Everyone I already know and continue to meet seems to ask me one question… Why did you move? Was it fundraising?  Was it the “dream”?  Was it a change of scenery?  It wasn’t any one of those things specifically, but something a hell of a lot more important: people.  Silicon Valley is endowed with people that will blow your mind.  These people encompass such a wide spectrum that they are other entrepreneurs, potential investors, biz dev partners, like minded hackers, or just intelligent people to talk with about technology until 6 AM.  When you put together all of these amazing people in a geographic area, you start conversations that help spark great ventures such as Apple, HP, YouTube, Facebook, Netscape, and more.  

On July 10-11 at Startup Camp and July 11-13 at Foo Camp, many of these great conversations are going to be happening with some of the world’s most intelligent minds.  I believe that we will learn a ton from these conversations, but that we can also give a ton back to the community through our own experiences.  We’re working on two areas that we could talk about all day that are not only important to O’Reilly ATV , but the entire community as a whole: open source software and information management tools/open data.  

We believe that open source software is what drives startups and innovation.  With tools such as MySQL, PHP, Linux, Eclipse, and more, we have seen the democratization of what was once a selective and expensive proposition… creating a web app.  Frank and I started our first company when we were both just about 20 years old, and realized through the process that entrepreneurs need tools to run their business.  Most of these tools are expensive, disconnected, and flat out suck.  We knew there had to be a better way to give entrepreneurs and companies the tools they needed to run their business, but at the open source level.  What if Sharepoint, Lotus Notes, and more were open source?  They’re powerful tools that significantly improve a startup, but often too expensive or over burdening for startups to deal with.  What if we added to the MySQL, PHP, Linux, and other open source tools, a great open source solution that let companies become more productive not only through the apps we’ve built, but eventually the other apps developers build on our platform.  The same way PHP, MySQL, and more dramatically reduced the costs needed to technically startup a company, is the same way Publictivity will dramatically reduce the costs for running your startup’s business processes.

If the past paragraph described why we created Publictivity, then this describes more of the what.  We’re creating a new way for companies to organize and share information.  Entrepreneurs and companies are so overwhelmed with information, and at the end of the day the best way to organize + share this information is through a horrible one-two punch of excel spreadsheets (organize) and a loose string of emails (share).  With Publictivity we’re giving companies a way to create data structures that matter to them, whether it be to manage contacts, track press coverage, log customer support issues, or track investment deals as a VC.  The possibilities are endless, because the structures are open, allowing companies to easily create forms for their data in a way that is relevant to them.  Think allowing companies to do with data, what Freebase has allowed consumers to do on the web. Last, but just as important, we make sure that any and all information can be shared socially and flow easily to the rest of the organization.  In short, we’re taking as many concepts from the social web, and applying them to companies.  If we can make information flow inside of companies as fast as consumer web tools such as Twitter and Facebook, things are going to change big time.

Maybe we’re 100% wrong, and things will blow up in our face.  Trying to change the world through software is as risky and uncertain as things can get.  I am certain about one thing though: we’ll not only learn a lot from Startup Camp / Foo Camp, but more importantly help contribute all the knowledge we’ve learned over the past 2 years while building Publictivity. Hopefully, we can join in on the 10-13th along with 5-7 other startups to start discussing the amazing things we’re all doing, but also will be inspired to do.

-Jason Baptiste

 

Update:

 

So about a week ago we posted the presentation and slides on Hacker News. We got our asses handed to us.  In short: Great presentation, but

 

a) Too long (27 slides vs 12 now)

b) Hard for people to simply understand what we do

c)  No straight forward use case.  What are we going to change? ie- this is how things work now and this is how things will change once we exist. 

 

Attached below is our full pitch in video form along with a PDF of the slides + notes:

 

View PDF Slides on Scribd

 

1.  Make Sure You Clear The Air- Many times a privacy issue comes up and everyone gets the facts wrong.  The telephone game is played, distorting the message.  It goes from some of your information may not be as private as you thought to everything is becoming public.  The first thing you should do is focus on getting a unified message out to as many people as possible.  Focus on the highly critical blogs and publications.  They would rather print corrections, than be caught as a source of misinformation.
2.  React Fast, But Not Blindly-  Something needs to be changed in your application and fast.  It usually happens to be either a) getting rid of the feature all together or b) adding more granular privacy controls.  Don’t have a knee jerk reaction, or you may compromise the actual purpose and effect of the new feature.  Work for a compromise- A feature that provides privacy, but is still a new powerful tool for your users.
3.  Have Someone Important Respond-  When you finally make a decision on what will be done about the decision, there needs to be an important face to the response.  I list the Facebook Beacon debacle below.  One key factor in their response was having Mark Zuckerberg,CEO, respond on their blog, NOT a PR bunny.  The transparency and sincerity NEEDS to be there from someone important.
4. Refer To Your Privacy Policy-  Remember that document your lawyer helped you create that refers to privacy?  Never thought it’d come in handy, right?  Well, refer to that document and update it, if need be.  This is a contract with your users.  Uphold your end of the bargain, and remind users of that.  Seeing things on paper, and knowing it’s in the privacy policy is actually calming.

In the past year or so, tons of Privacy PR disasters have come about.  Here are some of the top picks:

•  Google Reader Shared Items Ruins Christmas
• Facebook Beacon Woes
• AOL Search Result Data Being Leaked and Correlated to Actual Users
• Facebook NewsFeed Debacle  
•  

 

-Steve Jobs 

Over the past few days a meme has emerged that describes Enterprise and business software as ugly.  Scoble has stirred a storm up with this post declaring “Enterprise Software isn’t Sexy”.  He is dead on the money.  Some posts even come back and say: “Damn Proud to Be Un-Sexy”.  The best headline comes from Ross Mayfield with “Enterprise Software Doesn’t Get You Laid, It Gets You Promoted“.  So what are my thoughts?

 

Enterprise Software Is UnSexy Because No Standard of Quality Exists

There is no standard for a good user experience in enterprise software.  Tell me what enterprise software user has a yardstick of quality to compare their experience against? They really don’t.  Notice I say user experience, not user interface.  I’m talking the whole enchilada: 

 

•  Purchasing- Forget this “we do not tell you our prices” garbage, and go through a whole sales routine.  I want the information in my face.  If you’re up front, they will call you as well, trust me. Salesforce does it right.
• Installing- Whether it is open source, an appliance, or on-demand most enterprise software is horrific to get started with.  Salesforce, Basecamp, and such are exempt from this.
• Using- People are used to garbage interfaces and will continue to be okay with garbage interfaces until somebody gives them something better.

Think about this: If the consumer side did not focus on usability, design, and the experience we would be stuck with tickers, flame animated GIFs, frames, midi music, and more.  I call on other companies developing for the enterprise to help raise the standard.  GTFO if you are “proud of being unsexy”.  

Collaboration and Consumerization Will  Bring Sexy Back To The Enterprise

Collaboration is the new essence of enterprise software.  For collaboration to work, the experience has to be good.  Try collaborating on ugly software, it won’t happen.  Too much is going on with collaboration for an ugly interface to be there.  Technologies like Wikis, Social Bookmarking, Social Networking, RSS, and more are changing the Enterprise.  These technologies were built off of good interfaces.  There’s hope folks, there is hope.

Build For Users Not CIOs

I read this quote on twitter. It may be from Ross Mayfield or Jeremiah Owyang.  I’d like to credit the individual who came up with this, as it is perfect.  Here’s something that might remind you of the SATs:

Web 1.0 : Web 2.0 :: CIO Ruled Enterprise : User Ruled Enterprise

Think about it for a second. Web 1.0 was controlled by the few.  These few people called the shots on content and what went.  In web 2.0, we, the end user rule.  We make the content, we revolt, and we give you commentary.  In the enterprise, the CIO makes the decisions from his dark little tower for tens of thousands of individuals.  With Enterprise 2.0, the end users will tell the CIO what they want.  If it’s all about ROI, I bet you the CIO will see a better ROI from users who are using a system they love. 

Have Your Cake and Eat It Too 

Many say the Enterprise should focus on scalability, security, privacy, compliance,etc.  I 100% agree, this needs to be there.  Nick Carr has it right though with his logic of: amazon is beyond scaleable, secure,etc., but also is very easy to use.  There is no reason to bury our heads in the sand with a shit user interface because we hide behind “scalability” and “security”. You should have your cake and eat it too- Beautiful AND Scaleable software.  That my friends is our end goal at Publictivity.  

 

 

 

Of course, there are two sides to every issue, but my opinion is that it should not weigh too much on your hiring decision.  While PR certainly has its rules, strategy, and finesse points that could be taught in a book and class, PR is more so about a person’s ability to communicate and spread information effectively, to a targeted audience, through some sort of medium.  This relies heavily on personality and shrewdness of an individual.  It takes a certain kind of person to be a PR professional, so learning how to approach a PR campaign or make a pitch in a book won’t be all that helpful.  My point is, if you are looking to hire additional staff for your agency, look for educational backgrounds that will diversify the skill set of your staff as a whole.

 

What type of educational backgrounds, you ask?  How about someone with a specialization in Social Computing as part of a Master in Science Information?  The University of Michigan has a great looking program that offers this degree.  As part of it, students learn the ins and outs of social networking, user generated content, and online sharing.  The program doesn’t seem to be too technical in nature, and puts heavy emphasis on the study of human relationships and information sharing on the web.  While digging around on the subject, I ran into this Wall Street Journal article that pointed out that the Social Computing programs “tend to draw as much from the sociology, psychology and communications departments as they do from more traditional computer science classes.”

 

Also another good thing to look for is experience in Social Media, which is related, but not exactly the same thing.  A lot of universities are beginning to catch on to this demand and offering courses on the subject.  For example, our friend, Alex de Carvalho, teaches a course at the University of Miami that focuses on Web 2.0 and Social Media for collaboration, community building, and citizen journalism (course # CVJ 596).

 

With or without a formal degree, it’s imperative for a PR professional in this new landscape to understand how new media and online social interactions affect their industry.  I recommend looking for someone who understands this, whether they have good personal and professional experience on the subject, or have learned the ins and outs of it via the classroom.

 

Check out this post by a UK public relations blogger.  He seems to feel the same way, only more “passionately”.

1.  Will the tactics of PR 2.0 live on once the Web 2.0 bubble pops? Of course they will.  Like Melvin said, the landscape of media has changed immensely.  If anything, the bubble popping may be a sign that the tactics of PR 2.0 have crossed over to mainstream PR, and not just the Web 2.0 tech crowd.  Social media, blogging, word of mouth marketing, online video, and more are here to stay.  Why?  There is now a pretty clear ROI.  Whether it is measured in pageviews, influence, etc. it is measured somehow.  The way to measure social media influence is a whole other topic, but I won’t digress.  Just because the Web 2.0 bubble pops does not mean these tactics are going away.  Like Melvin also said, there is already such a large investment by PR agencies in social media and web 2.0 strategy.  I wouldn’t reconsider investing less resources in those strategies, but I would consider shifting some of those resources to bridge the gap between old PR/PR 1.0 and PR 2.0.
2.  Will the PR industry see a downturn? This is more of an economic question in some senses, but in short, yes the PR industry will see less revenue brought in as far as technology clients go.  When this so called bubble pops, there will be less startups funded, which means less money to be spent on PR.  We saw this with the first bubble, and it will most likely happen again.  I could be wrong as I see the following as a possible scenario: a) Less startup clients b) Tons of resources invested in PR 2.0 c) These tactics must be put to use somewhere. Since there are significantly less startup clients, there will be a huge push to apply these tactics to larger companies. d) PR 2.0 breaks into the mainstream more than ever now, due to the ability to focus PR 2.0 tactics on more mainstream and larger clients than startups. e) This shift keeps revenues fairly steady. Not growing, but steady.

In closing, it’s hard to say what is going to happen.  I think many people blow the Bubble 2.0 issue out of proportion.  On the other hand, it is something we should all keep in the back of our mind.  

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