http://blog.publishedandprofitable.com Resources for planning, writing, promoting, and profiting from a book Tue, 16 Mar 2010 05:42:51 +0000 http://backend.userland.com/rss092 en Tuesday's writing tip of the week Authors and coaches writing books to build their brands among CEO's and upper management will find plenty of ideas by studying Marshall Goldsmith's Succession: Are You Ready? Publishers interested in marketing to CEOs will also benefit from studying the production details of  Succession, part of  the ...<img src="http://feeds.feedburner.com/~r/PublishedAndProfitableWritersBlog/~4/IoAjTEYx8_E" height="1" width="1"/> http://feedproxy.google.com/~r/PublishedAndProfitableWritersBlog/~3/IoAjTEYx8_E/ http://blog.publishedandprofitable.com/2010/03/branding-tips-for-authors-coaches-writing-for-ceos/ Monday's planning tip for authors How often do you look for writing tips by studying books outside of your field? Books outside of your field can provide numerous fresh ideas you can apply to your own writing. That's why I spent a couple of hours this weekend with Reinventing the Automobile: Personal ...<img src="http://feeds.feedburner.com/~r/PublishedAndProfitableWritersBlog/~4/quEQ0RSnUZ8" height="1" width="1"/> http://feedproxy.google.com/~r/PublishedAndProfitableWritersBlog/~3/quEQ0RSnUZ8/ http://blog.publishedandprofitable.com/2010/03/put-yourself-in-your-readers-shoes-study-books-outside-your-field/ Friday's upcoming events calendar for authors Learn how to use article marketing to build your web presence by attending next week's Guerrilla Marketing Association call when I interview Dr. Bill Tallmon, author of over 100 popular Ezinearticles, an article portal used by over 260,000 subject area experts to build their brand ...<img src="http://feeds.feedburner.com/~r/PublishedAndProfitableWritersBlog/~4/t5GMxt8_bj4" height="1" width="1"/> http://feedproxy.google.com/~r/PublishedAndProfitableWritersBlog/~3/t5GMxt8_bj4/ http://blog.publishedandprofitable.com/2010/03/case-study-how-to-build-your-web-presence-with-ezinearticles/ Thursday's profit tip for authors Authors who want to enhance their back-end profits by creating successful webinars should study the techniques that Stephanie Chandler is using to promote her 2010 Nonfiction Writer's Conference. Here are some of the lessons I've learned watching Stephanie at work from a presenter's point of view: Get an ...<img src="http://feeds.feedburner.com/~r/PublishedAndProfitableWritersBlog/~4/Q4GGWi0Ce-w" height="1" width="1"/> http://feedproxy.google.com/~r/PublishedAndProfitableWritersBlog/~3/Q4GGWi0Ce-w/ http://blog.publishedandprofitable.com/2010/03/how-to-create-a-successful-webinar-for-authors/ Wednesday's marketing and promotion tip for authors Jane Atkinson's Speaker Launcher website demonstrates how to tell a story and engage prospects using a 1-screen home page. In just 1 deceptively-simple screen, Jane Atkinson's home page establishes a brand, offers a list-building incentive, introduces her products and services, and--most important--provides multiple visitor engagement ...<img src="http://feeds.feedburner.com/~r/PublishedAndProfitableWritersBlog/~4/_mKzdQmh-FA" height="1" width="1"/> http://feedproxy.google.com/~r/PublishedAndProfitableWritersBlog/~3/_mKzdQmh-FA/ http://blog.publishedandprofitable.com/2010/03/tell-your-story-engage-web-visitors-in-1-screen/ Tuesday's writing tip for authors What happens if you come up with a new idea when you're not at your computer? How do you keep from losing the idea? Good ideas often have a mind of their own; they often show up at the most inopportune times, like when you're: Driving or flying At ...<img src="http://feeds.feedburner.com/~r/PublishedAndProfitableWritersBlog/~4/PLctzyNWbF0" height="1" width="1"/> http://feedproxy.google.com/~r/PublishedAndProfitableWritersBlog/~3/PLctzyNWbF0/ http://blog.publishedandprofitable.com/2010/03/how-do-you-keep-track-of-new-ideas/ Monday's book planning tip for authors When does it make sense for author to plan a new edition of a best-selling book that has become a classic in its field? And, What should remain from the first edition; how much should be rewritten? These, and other questions, have been sparked by ...<img src="http://feeds.feedburner.com/~r/PublishedAndProfitableWritersBlog/~4/0dFwwxCIlnA" height="1" width="1"/> http://feedproxy.google.com/~r/PublishedAndProfitableWritersBlog/~3/0dFwwxCIlnA/ http://blog.publishedandprofitable.com/2010/03/issues-involved-in-planning-new-editions-of-best-selling-books/ Thursday's profit tip for authors Phyllis Zimbler Miller's free report, Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business, provides a case study in list building and personal branding done right. Relevant content The quality and relevance of its content sets Twitter, Facebook and Your ...<img src="http://feeds.feedburner.com/~r/PublishedAndProfitableWritersBlog/~4/neyR9XCdc7c" height="1" width="1"/> http://feedproxy.google.com/~r/PublishedAndProfitableWritersBlog/~3/neyR9XCdc7c/ http://blog.publishedandprofitable.com/2010/03/list-building-done-right-twitter-facebook-your-website/ Wednesday's marketing and promoting tip for authors Mike Michalowicz has based his personal branding success on combining a memorable, outrageous term, the Toilet Paper Entrepreneur, with the credibility provided by his association with many of America's most trusted media and university brands. It's a combination that's not for every author, and it ...<img src="http://feeds.feedburner.com/~r/PublishedAndProfitableWritersBlog/~4/7DT8xUV1v1U" height="1" width="1"/> http://feedproxy.google.com/~r/PublishedAndProfitableWritersBlog/~3/7DT8xUV1v1U/ http://blog.publishedandprofitable.com/2010/03/personal-branding-success-outrageous-credible/ Tuesday's writing tip for authors The first step involved in writing a successful book is to identify your key ideas. A few key ideas provide a foundation for your writing and contribute to easy reading. The Five Laws of Stratospheric Success in Bob Burg and John David Mann's long-awaited Go-Givers Sell More ...<img src="http://feeds.feedburner.com/~r/PublishedAndProfitableWritersBlog/~4/RHvZTBpytjw" height="1" width="1"/> http://feedproxy.google.com/~r/PublishedAndProfitableWritersBlog/~3/RHvZTBpytjw/ http://blog.publishedandprofitable.com/2010/03/begin-to-write-your-book-by-identifying-your-key-ideas/