Publisher SEO Tips

AdWords-Google Management Techniques

2009-10-11T22:53:00.001-07:00

If you want to find success in PPC advertising, then you need to know the right AdWords/Google management techniques. While it’s tempting to dive right in and get going, if you start using AdWords without knowing what you are doing, you will be throwing money away and not seeing any return for it. Most people who are just starting out with AdWords/Google management don’t realize how fast you can run through your weekly, monthly, or even yearly budget if you don’t know what you‘re doing. If you want to get the most bang for your buck, make sure to follow these simple techniques.

Are you one of those guys that never reads the manual when you put something, be it a toy or a BBQ or a dresser? Then this advice is especially for you. The first, and possibly the most important AdWord/Google management technique that you can learn is to read the manual before you try to put the machine together (the machine, in this case, being your AdWords campaign.) Google offers a vast amount of information about how AdWords works, and if you want to be successful, then you need to know the ins and outs before you start running your campaigns.

The second AdWords/Google management technique that I’m going to share with you is to run separate campaigns for all of your different products/services. A lot of people, when they are starting out with AdWords, will try to put all of their different campaigns together in one big campaign. Don’t do this. In order to give each of your campaigns the attention that they deserve, you need to put them into separate campaigns. That way, you can manage them better, pay more attention to which keywords are performing and which aren’t, and keep a better eye on your cost per clicks.

The third and last AdWords/Google management technique I’m going to share with you today is to keep your eye on your conversion rates. It’s not just clicks that count. You could have an ad that’s getting you great cost per clicks, but it’s not resulting in any sales for you on your site, which means it’s a waste of money. But an ad with a lower click-through rate, that costs a littlem more, but that results in more sales once they reach your site, is much more valuable to you.

Remember to keep your goals in mind – your ultimate goal is to get sales.

For more great AdWords/Google Management techniques and if your want to get serious about PPC marketing and AdWords, Click HERE Now to claim your $1 FULL ACCESS to PPCKahuna Now!

High Paying Keywords Alone Is Not Worthy for Having High Adsense Income

2009-10-11T02:44:00.000-07:00

Everybody was talking about keyword importance to gain high adsense income. Some site even offers high paying keywords provided you pay monthly to them. But one thing I have learned, even though you have high paying keywords, without the related visitors that is interested on the ads that is displayed on your blog or site, you can not even have a dollar for income.

So, all in all you still need traffics, mostly from visitors that are searching for the information that is related to the keyword you are targeting, and one way of getting related visitors is thru the search engine.

Therefore the formula for having a high paying adsense income is:

High Adsense Income = High Paying Keyword + Search Engine Traffic (Keyword targeted)

With this, high paying keyword alone wouldn’t give you the most profit but rather you also need to have a good traffic, however having a good traffic coming into your blog or site would also not produce a good result if the visitors are not the visitors that are searching for the information about the keywords you are targeting.

So, when you want to earn more from adsense, do not only focus on having high paying keywords on the blog or site but rather focus on how to gain the traffic that comes from the search engine and this were the search engine optimization comes in.

Tags : seo-tips, search engine optimization, seo, seo strategies, google

How to Make Money Online - A Guide to Google Adwords

2009-10-07T23:34:00.000-07:00

Everybody wants to make money online, and they want a guide to Google AdWords to help them do it. In this article, you'll learn some tip and tricks to help you start making more money faster (isn't that what you want?) There is a lot of information out there, and a lot of people who claim to have the definitive guide to Google Adwords. What I have to offer aren't tricks or strategies to fool Google into thinking one thing while you're doing another. It's just good, sound advice gathered after years of running a business online.

The very first advice you should get in any guide to Google AdWords is that you should read, read, and read some more. Google has compiled an amazing amount of information, and it's all free for your disposal. And best of all, all the information is free, so your first stop when you want to get started in PPC advertising is to check out Google's own guide to Google AdWords - I'm pretty sure they're the experts on that.

Once you've done all the free research you can, and you feel like you've got a pretty good grasp of the basic of how AdWords works, and what you want to get done, then it's time to start thinking seriously about your own campaigns. There are many tools out on the market that claim to help you run your AdWords campaign, but what you should be looking for in your guide to Google AdWords is something that will not only give you the information and the strategies that you need, but will also give you the support you will need if you run into problems. Another crucial thing is that your guide to Google AdWords needs to be updated on a regular basis - Google is always changing the way they do things, and if you're going to invest money in training and support, you want it to be worth it.

The last advice I have to give in this mini guide to Google AdWords is that you need to write good ads. All the traffic and targeting secrets and tips in the world won't help you if your ads are bad. Think about the action you want to user to take, and go from there. Also think about what your landing page promises, and make sure that it is echoed in your PPC ad. You could be using the best guide to Google AdWords in the world, but if your ad isn't good, your traffic won't convert and you won't make any money.

If you want to get serious about PPC marketing and AdWords, Click HERE Now to claim your $1 FULL ACCESS to PPCKahuna Now!

What Is AdWords and How Does it Work?

2009-09-15T23:03:00.001-07:00

“What is AdWords, and why should I spend my money on it?” You know if someone asks that question, “What is AdWords” then they are definitely very new to PPC marketing. Because what is AdWords but pretty much the backbone of the entire PPC marketing industry. For a strict definition, AdWords is Google’s flagship advertising product and main source of revenue, according to Wikipedia, offering pay-per-click advertising in the search network and site-targeted advertising in the content network.

But more importantly, what is AdWords to you? It is the chance to really make some money online. It is easy to get traffic with AdWords, but what you need to make sure that you’re doing is getting the traffic that will make money for you. After all, when it comes right down to it, with all the guides and information out there, it all boils down to the fact that what is AdWords but another way to make you money. You just need to know how to go about it.

What is AdWords going to do for your business? If you handle it right, it can make you a lot of money. What you need to do is get started correctly for that to work. One of the most common mistakes people make when starting out with AdWords is to put all their products into one big ad group. This is wrong – in order to maximize your profit, you need to have a separate ad group for every product you want to promote. This will let you very specifically target your campaign to the people who you are trying to get to buy your product, which will make the most out of your PPC budgets.

Another common mistake people make when starting out is that they think that they have to compete on the most popular, most expensive keywords to get anywhere. What AdWords can do is suck out a lot of money in a very short period of time if you go about bidding that way. For someone just starting out, or someone with a very small budget, it makes sense to buy smart, not popular. Look for related keywords that are much less expensive, or look for very targeted keywords that, while they offer a smaller market, may be much more targeted and open towards your product.

What AdWords newbies need to understand is that, while it is very possible to make a lot of money online, it is also possible to spend a lot of money with little results if you don’t do it carefully. When just starting out, move slowly but surely, and don’t get sucked in by the competitive environment. Make sure that you’re making business decisions that are right for you.

If you want to get serious about PPC marketing and AdWords, Click HERE Now to claim your $1 FULL ACCESS to PPCKahuna Now!

Google AdWords How-To Tips

2009-09-01T21:41:00.001-07:00

You may think that in order to make money using Google AdWords, that you need to spend a lot of money, but that simply isn’t true. While it is a little harder to turn a profit than in the heyday when you could spend pennies and make thousands, if you follow the tips in this Google AdWords how-to guide, then you will be able to be successful without breaking the bank.

Here are the Google AdWords how-to tips that you need to know, whether you’re just starting out, or if you’ve been using AdWords for a while.

Google AdWords How-To Tip #1: Make sure your ad is relevant to your keywords. It seems like a no-brainer, but you’d be surprised at the amount of people who run the same ad over multiple keywords. It is imperative that you write a new ad for every keyword that you use, even if it’s just a slight modification you make to the ad. When people search on something, they want to see those exact words in their search, and they won’t click on an ad that doesn’t match their search terms.

Google AdWords How-To Tip #2: Write good ads. While it is important that you use the keywords in your ad text, the ad must also be good. It has to be compelling, and it has to give the reader a reason to click on it over the other ads as well as the natural search results. So why should they choose you? You need to make your case, using your keywords, in very few words. If you can develop this skill, it will be a very valuable thing to have.

Google AdWords How-To Tip #3: Mix up your bidding strategy. Don’t think that the same style of bidding applies to all situations. When you first start out, you may need to bid a little higher on the more competitive keywords because your click-through-rate and standing with Google isn’t so high; but don’t forget this Google Adwords how-to - as your standing with Google increases, to go back and lower your bids – there’s no point in spending money when you don’t have to. Conversely, you also need to bid differently on less popular keywords – in that case, you start low, and slowly increase your bid in small increments until you have the position you want on the first page of results. By increasing your bid slowly, you’ll get the best possible placement for the least possible amount of money.

For more Google AdWords how-to tips, and if you want to get serious about PPC marketing and AdWords, Click HERE Now to claim your $1 FULL ACCESS to PPCKahuna Now!

Paid Survey – Another Source of Making Money Online

2009-08-27T02:31:00.000-07:00

There is no doubt that adsense is the most popular source of making money online, with a simple code that is embedded on your blog widget and a simple tweak you will earn money, if someone click on the ad displayed on your blog. However, adsense is not the only source of making money online, with the advancement of technology there are a lot of programs out there that can make you earn extra, one of those are the paid survey. You can earn extra by participating a paid survey. There are over 300 market research companies that are willing to pay you for your opinion.

For just as minimum as 2 minutes to complete the survey, it would only take a little amount of your time when surfing the net, and what’s good about it is you do not need any website to get started. The only requirement is your honest opinion on a subject matter.

So what are you waiting for, just give it a try. Some people earn more than enough by this kind of program, you too can earn much if you do much. Don't miss out on this opportunity to live the lifestyle you've always dreamed of!

How to Use AdWords - a Definitive Google Guide to the Content Network

2009-08-25T18:47:00.001-07:00

You may have already been using Google Adwords, but have stayed away from the content network because you weren’t sure how to use it properly, and were worried about losing money. Well, here is how you should be using AdWords, a definitive Google guide to using the Content Network.

First off, you should absolutely be using the Content Network; that’s the first piece of advice in this AdWords definitive Google guide. But you have to make sure that you’re doing it right. The Content Network is not the same as search, and you have to approach it in a different way.

Although I think that you should, at some point, use the Content Network, and that it definitely can help bring in new customers and make you money, if you are just starting out with AdWords, the definitive Google guide advice is to turn it off in the beginning. Instead, just concentrate on learning how to use search, what ads and landing pages work, and you’re getting a profitable conversion rate out of it.

Now, here’s an important tip from the AdWords definitive Google guide – don’t assume that you aren’t using the Content Network when you plan your first search campaign. The default setting in AdWords is for the Content Network to be ‘on’, so you’ll have to go in manually and make sure that it’s turned off.

Which brings us to the most important tip in this AdWords definitive Google guide to the Content Network: when you are ready to run start using the Content Network, you need to do it as a completely different campaign from your other AdWords campaigns.

So start a new campaign, enable the Content Network, and disable search. Then, start out with your chosen list of sites, or categories, and start low. Bid at $.02 a click, and see how that runs for about a day or so. You’d be surprised at how many clicks you can get for that low rate on the Content Network, but that’s the point of this Adwords definitive Google guide for the Content Network – to tell you things that you don’t know.

Once you’ve started getting clicks from your Content Network campaign, start monitoring your conversion rate. Depending on how your ads are performing, you may want to either adjust your category list or change your cost per click. And that's the final point of this AdWords definitive Google Guide - by treating the Content Network as a separate campaign and using a different strategy, you will ensure that no money will be wasted.

If you want to get serious about PPC marketing and AdWords, Click HERE Now to claim your $1 FULL ACCESS to PPCKahuna Now!

Customizing Langit Template Header Background

2009-08-15T05:01:00.000-07:00

As what my blog is using langit template is one of the most attractive template that can be down loaded on eblog templates site.

Tons of template can be found on eblog templates site, but this Langit template is the only one that catches my interest, because not only that it has a very nice design but also the location of add was optimized.

When you downloaded Langit template, you must set up first your add code based on the instruction given by the author of eblog templates.

After you set up Langit template, you can now start customizing it based on your requirement, to optimized the add that is appearing on your blog.

How Langit template header can be customized?

Let's start by customizing the header background.

Step 1. Log in to your blogger account and proceed to the layout tab.

Step 2. Once on the layout page, locate the edit HTML and proceed.

Step 3. On the edit HTML page, Locate the header code area, looks like the image below.

Under the #header,

Width & Height, represents the dimensions of your header, changing this number will change the dimensions of your header.

Background-image, represents your header background image, you can change the default background image by uploading your personal image to an image server then modify the image background code,

url(-YOUR NEW IMAGE URL HERE-),

But be sure that your own image must also within your header dimensions to cover your entire header.

If you don't want an image and you simply want a background color you can use this code,

background:{YOUR COLOR CODE HERE};

There are a lot of site out there that you can use for your color code reference, you can also use blogger, just click on the layout tab and a new window will appear, click on the fonts and colors tab then choose the color you want.

Is It Still Possible to Make Money on AdWords?

2009-08-13T00:55:00.001-07:00

It wasn’t so long ago that it was devastatingly easy to make money on AdWords. You didn’t even need to know that much about PPC advertising. You could get ads for pennies, and you just needed to have a little bit of funds to get you started, and then you could sit back and watch your income increase as you make money on Adwords.

But, like any easy and simple way to make money, especially when you don’t have to put up a lot of money to get started, soon everybody was getting in the game, wanting to make money on AdWords. The more people there were, the harder it became to make easy money with AdWords. The increased competition drove up the prices on the AdWords ads, and what was previously cost pennies now cost dollars.

People who didn’t pay attention to their PPC advertising campaigns very closely started losing money. This came as a shock to many, who had come to depend on getting to make money on AdWords. Many people who had made a lot of money gave up, saying that it was now impossible to make the kind of profits that they used to when they used to make money on AdWords.

And those people were right about one thing: it certainly wasn’t as easy anymore to make money on AdWords. But it wasn’t impossible. You just need to work smart, not hard. You can’t just throw some money at it and walk away and expect to make money on AdWords. But if you know what you’re doing, it is still very much a reality that you can be profitable with AdWords, no matter what your budget.

What you need to do today to make money on AdWords is simple: you need to research your keywords and choose them carefully, and you need to put some time and effort into your AdWords ad and landing page.

By choosing the right keywords, you can make sure that you don’t have too much competition that will drive the price of the ad up, while still picking keywords that have enough interest and searched to drive enough people to your site. It just takes a little more thought and effort to make money on AdWords than it used to.

By taking time and care with your AdWords ad, and then making sure that you follow up with what you promised in your ad on your landing page, you will find it easier to make money on AdWords. There are so many AdWords ads out there that don’t do this that you will stand out from the crowd as a higher quality ad; the higher the perceived quality of your ads and your landing pages, the easier it will be for you to convert into a sale and make money on AdWords.

If your want to get serious about PPC marketing and AdWords, Click HERE Now to claim your $1 FULL ACCESS to PPCKahuna Now!

Simple Tips to Help With AdWords – A Google Guide

2009-08-05T21:54:00.001-07:00

PPC advertising can be intimidating and confusing for people just starting out. By using this simple AdWords Google Guide, you’ll have the tips and tricks to make sure that you’re starting out in the right direction. Make sure to pay attention – a poorly managed AdWords campaign can end up costing you a lot of money – and fast. You could blow your startup budget in a week, and your foray into making money online could be over before you even really got started.

The first tip in our AdWords Google Guide is to make sure you know what you want before you start. This means having clearly defined goals and aims. What do you want to get out of this campaign? Do you want to get sales, or do you just want to build an email list? If you know what you want before you start your campaign, you’ll have an easier time focusing and staying on track.

The second tip in our AdWords Google Guide is to choose your keywords carefully. Your keywords are what will get your ads in front of your target audience. Choose the wrong keywords, and you’ll be advertising to the wrong audience, and you won’t get the response that you are looking for (and you know exactly what that is because of your extremely well-defined goals.)

There are many different factors which define whether a keyword it right for you or not; you have to take into consideration the volume of searches and the advertising competition on any given keyword, which will then affect the starting price. You also need to make sure that they keywords you choose have something to do with your product or service – when people use search engines, they are looking for information on something specific, and one of the best tips I can give you in this AdWords Google Guide is to make sure that you are relevant to that.

Which leads us into our next AdWords Google Guide tip – make sure that whatever offer you used in your AdWords ad is prominently displayed on your landing page when the prospect clicks through. The number one cause of abandonment in PPC marketing is because the user didn’t think that the site followed through on what was promised in the ad.

Google Adwords is an amazing tool to help you make money in PPC marketing, and I hope that this Adwords Google Guide has been useful. If you want to get serious about PPC marketing and AdWords, Click HERE Now to claim your $1 FULL ACCESS to PPCKahuna Now!

What Text link Ads Can Do to Your Blog

2009-08-03T01:12:00.000-07:00

Just started my first campaign of text link ads, since I started blogging in 2007, I already heard txt link ad as an alternative sources of making money online. Back way then I started applying for the program as a publisher and the first blog I applied was all about auto zone. However it did not materialize and the reason? The site does not have enough content.

Last month is the birth of my other blog, even though the blog only contains 10% posts compared to all about auto zone, I tried applying to text link ad and got positive result.

To date I am having 1 sponsored link running on my blog, and I can say that it did well in generating income even thought it is not that much.

With my initial success in text link ads, it went to my mind to add my previously applied blog the all about auto zone. Want to know what text link ad was saying?

They said that the site was already submitted and they are reviewing the site monthly (maybe!) so no need to reapply. That was frustrating, its been 2 years since the birth of all about auto zone and it had a monthly traffic of 10,000 with 200++ original content that is keyword optimized, how come that up to know it did not get approved if they are really reviewing the site monthly (guess they are only saying that).

I emailed them twice regarding my application but did not get any response. Text link ad might be one good alternative source of online income, however it will not give you any chance to prove your sites worth when the site is rejected once. Also it will not do much good in your google Page rank as what this article says “Selling Paid Links Can Hurt Your Page Rank Or Rankings On Google” that is why I give up applying the site all about auto zone so as not to hurt my current ranking in some of my highly optimized article that brings me traffic thru search engine and not to compromise my current adsense income, to which can be considered just enough.

Does High PR Mean High Adsense Income?

2009-08-01T19:14:00.000-07:00

Since the start of my adsense implementation on the first blog I created all about auto zone, it took me 6 months before I received my first adsense payment, back way then all about Auto Zone Page Rank was 3. So I told my self maybe if I increase the page rank of the site I could make more money.

I did some research on how to improve my site, starting from keyword research up to Search Engine Optimization and implement some tweak on my adsense ad, however after some optimization that I did, my site income remains the same and the worst part is that the site page rank drop down from PR3 to PR2.

So, I do some research again and after three months I start to attained the 100 dollar marks of the adsense payout. I began to think that I am on the right track of increasing my adsense income. The page rank remains the same to PR2, I thought maybe if I start implementing high payout keyword it will do the trick.

I use some keyword research tools and found keyword that has a high CPC. I started optimizing the site with that high paying keyword until the site became number one on search engine ranking on that keyword.

However, when I monitor the site since the optimization of the keyword I found, the site income drop below the limit of 100 dollar mark and much worst the site page rank drop to PR0, yes you read it right, all about auto zone is now PR0. I begun to think that maybe it’s because of the site page rank why it has a low income.

Out of frustration I drop optimization of the site based on the high paying keyword I found and begun to optimized my site based on the original content of the site since it started online, and to date the site page rank remains the same of PR0.

But even thought the site is PR0, the adsense income is slowly increasing. It’s been two months that the site income increases and to date it already surpass the 100 dollar payout mark.

This makes me believe that you do not need high Page Rank to increase adsense income. What you need is a high CTR and to increase your CTR, its not only the tweak on the adsense ad that do but also the ad display must be related to content of your site, and to do that you must focus on good quality content for your site. So, the answer on the question, does high PR mean high adsense income? The answer is a big NO.

What Influences the Search Engine?

2009-07-30T19:56:00.000-07:00

Which of these influences are most important?

A. Keyword Meta Tag
B. Keyword proximity
C. Keyword density
D. Keyword rich Domain name

Do you know the correct answer?

There is only one in the list that influences the search engine, the remaining three does not concern search engine. What is it?

The correct answer is in general is B. Keyword proximity
Major search engine are not concerned with A.
Keyword density is a factor but not as important as keyword proximity
A Keyword rich domain name can be helpful, but is just one of over
200 different ranking signals.

How your words are placed on a page in proximity to each other is
more important than most people understand.

John Alexander
john@searchengineworkshops.com

Website Rankings By KPRMS

2009-07-27T21:43:00.000-07:00

I recently chanced upon this new website rank checking tool called KPMRS that has been making waves in the online marketing community and the Google top-ranking lists alike. This nifty service allows you to check your Website Rankings for particular keywords on popular search engines such as Google, Yahoo and Bing, all at one place.

Apart from website rank monitoring, KPMRS.com offers a multitude of clever features for your website such as Google Page Rank checker, Alexa Rankings, Back Links tracking and the newest addition to their growing arsenal - the Social networking popularity of your website. KPMRS also dispatches weekly reports of the rank changes of your website for the UK and the US separately, to your Inbox.

According to the buzzword, KPMRS will also be launched on your iPhones soon. Ergo, check this website out pronto! And watch this space. This could be big.

Langit Template Customizing Header Headings

2009-06-12T05:48:00.000-07:00

Having a logo or customized image title in the header can make your blog a lot looks professional, however when you place your header logo or customized image title the headings displayed in front of the customized logo or image title.

On this post we will discuss how to replace your langit template headings with a customized header logo or image without displaying your blog title and description.

How to replace langit template header with customize heading

1)First you must make a customized header logo or heading, one good example is the heading of this blog Publisher Quest. The key when customizing is that the dimension should not exceed the heading dimension of langit template. However if you upload your customized header to blogger.com, it will resize the image just enough to fit on the header of langit template. For this blog I made a customized heading of publisher quest then upload it on blogger.com as image and the result is below.

2)Select the URL of the image, as an example for the Publisher Quest the image URL is look like below.

3)Copy the image url of your uploaded logo, then go to the html of your langit template and locate the code for the header background then replace the header background url highlighted by red color with the url of the image you uploaded, same below.

/*+++++++++++++++++++++++++ header +++++++++++++++++++++++++++++*/
#header{
float: left;
width: 925px;height:125px;
background:#000000;
margin:0px 0px 0px 1px;
padding:0;
}
#logo {
float:left;
Background-image:url(http://3.bp.blogspot.com/_iVNieSWmnso/SieFIReAijI/AAAAAAAACiA/
A4fj9hcbJto/s400/Publisher4.jpg);

4)After you replace the image background, select preview tab to see the preview of your blog, on the preview version of your blog you will notice that the heading and the description shows up in front of the customized header image. Now, that’s where you needed to hide the description and the heading so that the only display on the header is the customized header image.

5)Now to hide the heading and the description of your blog locate the following code.

#logo h1 {
display: block;
color:$titlecolor;
font:$blogtitlefont;
padding:60px 0px 0px 10px;
}
#logo h1 a {
display: block;
color:$titlecolor;
font:$blogtitlefont;
}
.description {
display: block;
padding: 70px 0px 0px 15px;
font:$descriptionfont;
color:$titlecolor;
}

Replace the highlighted red word “block” with the word “none” then select the preview tab to view the template.

6) When you satisfied with the preview, select save template tab to save your template.

Now, you have your header customized to the one you like that best suited your blog for Langit Template from eblogtemplates.com.

Grammar Makes Difference in SEO Work

2009-06-10T22:56:00.000-07:00

Grammar does make a difference in your SEO work. It does make an
even greater difference in your conversions.

From the search engine's "point of understanding" it matters.
And yes, many search engines to have a sense of understanding in
a form of intelligence (which is artificial intelligence or AI.)

Some search engines like Google have been able to "understand" the
context of a message for some time now. Writing a better quality of
content will help you much more...

"then if ya right very week copy ful of speling errors and porly
strucured sentances."

or how bout...

Why don't you throw your Father down the stairs his hat when
he asks for it?"

Also Grammar can impact Conversions....

Where grammar makes a difference to conversions is in sales letters or
where you are trying build credibility for a product. It matters
to the engines and it matters to your customers. Using poor grammar
may cost you more than you realize.

John Alexander
http://www.SearchEngineAcademy.com
http://www.SearchEngineWorkshops.com
http://twitter.com/Forensicsguy

Using Descriptive Text Within Links

2009-06-06T00:53:00.000-07:00

We all know the value of using descriptive text within links.

Check your pages for opportunity to improve linking effectiveness
internally by exploring those hidden little words that you can tend
to use sometimes without thinking.

Although we know we need to use very descriptive verbs and phrases,
there is often opportunity to improve if you really think to check.

For example try not to use terms within your links such as "Use"
"View" or "click here for more products."

If you are referring to a phrase like "view the gallery" it is better
than just a text link saying "view."

But try and describe what is in the gallery too and you'll define
it even more.

For Example:

"View the home improvement gallery"

or

"View our wild bird feeder gallery"

On your product category pages, be sure you link to your individual
pages with anchor text that truly contains more verbose descriptive
terms that are genuinely meaningful.

Source:

John Alexander
Http://www.SearchEngineWorkshops.com
Http://www.SearchEngineAcademy.com

Google Analytics Helps Find Geo-Targeted Keywords

2009-03-21T22:25:00.000-07:00

The great way to find a targeted and relevant audience is to advertise in Google Adwords. In maximizing the conversions that your Adwords campaign can bring, use the tools that Google Analytics offers. It is a big help in making the most out of geo-targeted keywords.

Relevance by regions varies for many businesses. If you have ads for snow removal, you wouldn’t want it to show to people in Florida. Same as if you are targeting patio furniture to the entire country in the summer, but during the fall you’d only want to target the Southern states that don’t get snow. Planning your geo-targeted keyword campaign thru the help of Google Analytics can dramatically increase the attainment of your conversion rate.

Using Geo-targeted keywords in an area seems to be difficult to decide. However, thru the help of Google Analytics you can expand your business, also it helps you decide what markets to enter to increase your visibility.

Google Analytics Map Overlay Report gives you exactly where your traffic is coming from, on your general search campaigns. When you click on the goal conversion tab, you will see which regions had the highest conversion rate, out of the areas that have the highest traffic.

Increase your sales on the location that has a steady traffic and a high conversion rate. Set up a separate campaign for any regions that have been identified; for each of them, be sure to use Geo-targeted keywords that will appeal to the consumers in these identified regions even more.

How to run a specialized campaign for specific regions

Step 1. Sign in to your Google Adwords Account.
Step 2. Go to ‘Target Audience’ section to edit the campaign setting.
Step 3. Select the geographic regions that you want to target. You can choose by state, country, zip code, or city.

You can play around with the setting until you will become satisfied with the region you’ve chosen.

That’s how easy it is. Since you already know where the ads will be running, ensure that the ads you write uses geo-targeted keywords to draw them in even more. In no time you will be running regionally targeted ads with a geo-targeted campaign and it will get you even better results for your Google Adwords campaign.

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Another way to maximize the results from your Adwords campaign is top use PPCKahuna. Go to http://www.ppckahuna.com to see how their tools and resources can dramatically improve your Adwords campaign results.

What Online Business Course Can You Trust?

2009-03-14T19:06:00.000-07:00

Picking which online business course to take is a very important decision. Pick the right one, and you’ll learn everything you need to know to start making money online, along with the support and resources that you need if you have any questions. Pick the wrong one, and not only will you not learn a system to make money online, but you’ll have wasted your money on a product that doesn’t work.

Your choice: either learn to make money online asap, or lose money and waste your time on a product that doesn’t work. So make sure to do your research before committing to any online business course.

A good online business course will teach you a proven method for making money online. Making money on the internet isn’t impossible, but it does require a solid plan of action. There are several things you should look for when picking which online business course to take.

Make sure that the course you choose practices what it preaches. Look for success stories, and testimonials from people who have already used the program and been successful. Don’t fall into the trap of picking a course that only makes money for one person – the guy selling the course. A good online business course will help everybody who takes it, whatever their level of business experience.

Don’t just take the word of the people who run the course, either; do some independent research and see what the reputation of the company is. The online marketing community is actually quite close-knit, and the good courses are well known amongst them. There are lots of reviews out there to help you with your decision; just make sure you pick one from a reputable-looking website, and that they provide an objective, in-depth analysis of the pros and cons of the program.

Also check to make sure that your online business course provides you with everything you will need to start to make money online. You don’t want to sign up and pay for a course or program only to find out that they only provide the information, and that the software or tools that are needed will be an additional cost. Get a summary, upfront, before you commit to anything.

Remember, trust in your instincts, do your research, and pick the online business course that will best help you achieve your goals.

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There are a lot of systems out there; some work better than others. Some don’t work at all, and it’s hard to tell the difference sometimes. So I’ve done the work for you, looking into all of these “making money online” guides. And this is what I’ve found: that there’s only one guide that shows you how to make money online with no previous experience. The others just show you how they’re making money online (namely, by getting you to buy their guide.)

So, with all the work done for you, what else are you waiting for? I’ve tried and tested these guides so you don’t have to. Read my review of what I feel is the best product out there; make all my hard work save you time and money. Because who doesn’t want to make money online? Go to www.portalfeeder.com for more information on the best online business course out there.

Know How a Great Landing Page Quality Score is Obtain

2009-03-10T06:07:00.000-07:00

To penalize advertisers that do not provide useful landing pages, landing page quality score was developed. Based on landing page quality score the advertiser can be given a lower rank within Google’s quality ranking, which in turn raises the cost of their minimum CPC.

However, for us who are already striving and continually produce quality sites and landing pages, this will lead to a better ranking and a lower CPC for our ads.

Now, how can you have a better landing page quality score? Based on Google, 3 factors affects the calculation of landing page’s quality score and those are relevant original content, transparency, and navigability. To accomplish your conversions and at the same time get a good quality score from Google the following can be taken into considerations:

Relevant and Original Content

A good start is by having your domain name relevant to your market. On your landing pages, ensure that each keyword have is having a separate landing pages. You must ensure that the keywords are in the URL. For example if your keyword is the “spring garden” the URL is “springgardens.php. Your keyword must also be included in your title tags, meta tags, and description meta tags.

Another thing is that your landing pages must contain original content. This one is important for affiliate marketers because there are hundreds landing pages that promote the same product. If your content is different from the vendor of the product your quality score is higher than that of your competitor that recycles the vendor information.

Transparency

The criteria of transparency are to make sure you link to a valid site map, contact us pages, and privacy. Google wants you to openly share information about your business, and how your business operates.

When you requesting information from your site’s visitors, ensure that you provide them with the privacy policy so that they understand how they’re information is going to be used. It’s a good idea to limit how much information they are going to receive from you; give them an option to opt-out of some correspondence. Google likes to see that users are given the choice of how their information is used.

An obvious aspect of transparency is by delivering on the products and services that you offer in your ad, and to only charge customers for the products and services that they actually order and successfully receive. While this may seem implicit in your site, it doesn’t hurt to find a way to say it somewhere on the landing page. It will both raise your quality score with Google as well as put your users at ease.

Navigability

Google wants to see a clear path to follow on your landing pages, making it easy for users to purchase or receive the product or service you’ve advertised, which is exactly what you want too. Do not use as much as possible pop-ups, pop-under’s or other obtrusive elements in your landing pages.

Now that you have landing pages with great quality scores, you can then turn your attention to your Adwords campaign. By matching the best keywords with your customized landing pages, you can maximize conversions and minimize your CPCs, resulting in a bigger profit margin for you.

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Use Adwords Digger to maximize your CPC advertising campaign.

It’s absolutely free, and will lower your CPC and give you a higher conversion rate.

Adwords Digger will check thousands of sites and tell you what sites are the best to run your keywords on.

It’s not a guide, it’s the actual software to streamline your Adwords campaign.

Go to www.adwordsdigger.com and download your full, free version of Adwords Digger today!

SEO Tip-Update Your Blog Consistently

2009-03-07T21:29:00.000-08:00

FACT: Blogs that are continually being updated on a steady consistent
basis will get much more activity and interactivity than a Blog that
only gets updated once a month.

It will get spidered more often and more deeply just based on being
frequently updated.

What other ideas can you come up with for improving readership and
response to your Blog?

Contests are ideal for Blogs because of the frequent interaction
between Bloggers. Also remember the Human Interest Angle is Powerful.
Especially when you're publishing true stories from your readers.

If you were to create a contest on your Blog, think about ways to
maximize input from your readers.

John Alexander
http://www.SearchEngineWorkshops.com
http://www.SearchEngineAcademy.com
http://www.OnlineWebTraining.com

SEO Tips - SEO Myths

2009-03-04T05:50:00.000-08:00

Truth "Algorithm chasing" or fooling with your source code each
month is a false concept and has no rewards and no benefit, yet
many people feel they need to do it.

Why this is important to understand:

The true purpose of a search engines algorithm is to reward well
written content with true relevancy. People waste hours trying to
"reverse engineer" the search engines algorithm and working on
trying to get a single page ranked number 1, when they could have
top visibility for many of their pages if they accurately
understood the process.

John Alexander
http://www.SearchEngineWorkshops.com
http://www.SearchEngineAcademy.com
Http://www.OnlineWebTraining.com

SEO Tips - Keyword Research that Jump Into Your Mind

2009-03-03T05:35:00.000-08:00

Next time you do keyword research, think beyond the first terms
that jump into your mind. Most people don't really research much
data, but the tend to use the tool to tell them about specific
phrases (THEY THINK) are most important. If you don't believe it
then check this example...

Example, What might a good root word be for an affiliate marketer
to use in a site about "recipes?"

TIP: Try researching anything BUT the most obvious word "recipes."
Explore the subtle supporting terms and see what happens. You might
try exploring a "food group" or action related to cooking.

John Alexander
john@searchengineworkshops.com
http://www.searchengineworkshops.com
http://www.onlinewebtraining.com

SEO Tips - Stick To A Schedule

2009-02-21T05:40:00.000-08:00

For most Blogs, daily updates are probably best, but weekly or
even monthly updates might work just as well, depending on your
topic and subject matter.

In either case, stick to a schedule. If you usually post daily but
sometimes let weeks go by without posting any new content, you'll
lose many of your readers.

Remember SEO principles apply to Blogging too plus you have the
added advantage of regular robot visits if you stick to your
schedule consistently

John Alexander
john@searchengineworkshops.com
http://www.searchengineworkshops.com
http://www.onlinewebtraining.com.

SEO Tips- Regular Posting Makes the Difference

2009-02-17T05:44:00.000-08:00

Remember the ultimate way to add new content, articles and focused
information is on a regular, consistent basis.

For example rather than dumping 8 new articles on your site all at
once, try to publish them in cycles of one new article each week or
even one new article every two or three days.

Make this process a habit and the search engine spiders will be
visiting you consistently and crawling your site deeper and you will
see some significant benefit by the time you reach 80 to 100 pages
of well written content on your site (including some boosts to
relevancy.)

Steady consistent updates at regular intervals replicates the effect
and benefit of "news" related sites. With news, there are new stories
and information constantly being published and updated. Make your
Web site literally a buffet for the search engine spiders as well
as for your visitors too.

John Alexander
john@searchengineworkshops.com
http://www.searchengineworkshops.com
http://www.onlinewebtraining.com