Multifamily Housing Blog

The 2015 NMHC 50 is coming to MFE in April

noreply@blogger.com (Anonymous) — Thu, 19 Feb 2015 23:31:00 +0000

MFE Leadership Summit 2015

noreply@blogger.com (Anonymous) — Tue, 11 Nov 2014 20:28:00 +0000

Video from attendees and sponsors here

Message Impact Study: November MFE

noreply@blogger.com (Anonymous) — Wed, 01 Oct 2014 16:40:00 +0000

Readex Message Impact Study

Coming in the November Issue of MFE!

Find out what MFE readers really think of your advertising:

• Do they get the overall marketing message?
• What is your ad’s attention getting ability?
• Is it believable?
• Do multifamily executives find the information of value?

FREE Ad Effectiveness Research with your full page ad

• Issue Close Date: October 3, 2014
• Call Rob Britt today for more information: 415-250-7328

Readers are asked to rate each unit in key areas of advertising: attention-getting ability, believability and information value; to report actions taken or planned after seeing the ad; and comment about what message or feeling they got from the ad.

By analyzing reader reactions to their own ads, and comparing their performance with other studied ads, advertisers can discover ways to communicate more effectively with these readers, thus enhancing the return on their advertising investment.

May Issue of MFE

noreply@blogger.com (Anonymous) — Wed, 19 Mar 2014 23:09:00 +0000

The April edition of Multifamily Executive will be featuring the NMHC 50 rankings of top owners and management firms. In May we will be following up with the second part of this themed focus on the most active of multifamily housing's leaders.

The May Issue is scheduled to feature editorial profiles on many of the firms ranked in the NMHC 50 and we will also be publishing 3 additional ranking lists with the help of an industry leading research firm.

May will include new versions of the following MFE rankings:

Top 50 Multifamily Builders
Top 25 Multifamily Renovators
Top 25 General Contractors
Recap of NMHC 50 Owner & Manager Rankings

May will also feature a special section "powered by" Apartment Finance Today. Features in AFT will include:

Construction Capital Trends
EB-5 Financing for Multifamily Developers
Capital Markets Overview
Energy-Efficiency Tax Credits

If you missed the opportunity to showcase your product or service in the NMHC 50 here is another chance to leverage the engagement we will be generating with more than 50,000 subscribers of our print and digital products.

Call Rob Britt for more details at 415-888-3592

Space Closing is April 4, 2014

Discounted rates are still being offered to all NMHC Members and Hanley Wood customers.

NMHC 50 Announcement

noreply@blogger.com (Anonymous) — Thu, 20 Feb 2014 17:21:00 +0000

Here is a copy of the letter that has been sent to all NMHC members along with more details on the April and May Issues of MFE. We are thrilled with the opportunity to improve upon the product and hope this new relationship fosters even greater participation among MFE customers and NMHC members.

The National Multifamily Housing Council (NMHC) is pleased to announce a new partnership with Multifamily Executive (MFE) magazine. In 2014, MFE will produce and distribute the 25th Annual NMHC 50, the apartment industry’s authoritative ranking of the nation’s 50 largest apartment owners and management companies.

This exciting new relationship will create one definitive list of the most active and influential multifamily firms. It will also provide expanded editorial coverage to share with readers the strategies and tactics being employed by our sector’s leading organizations.

We will continue our partnership with Kingsley Associates to produce the lists, but beginning in 2014 the NMHC 50 will benefit by receiving distribution to MFE’s expansive, editorially-driven database. This robust program will feature:

A special section in the April Issue of Multifamily Executive with the NMHC 50 lists that will reach more than 70,000 print and digital subscribers.
Expanded editorial coverage of the NMHC 50 rankings in the May Issue of MFE
In-depth analysis of the people, issues, and trends surrounding NMHC 50 firms in both April and May

Your advertising support not only helps NMHC continue its research efforts, but it also promotes your firm’s products and services to tens of thousands of potential business prospects. We have secured special rates for NMHC members in order to facilitate this support.

In addition to reaching the highly targeted multifamily executive audience in print, reprints of the NMHC 50 are mailed to all NMHC members, and the Council uses it for marketing throughout the year. Finally, it will be distributed as a digital edition to more than 50,000 MFE newsletter subscribers and promoted/archived on the multifamily executive website, as well as appearing on NMHC’s new website.

Due to the format, only a limited number of ads can be placed in the NMHC 50. Ads must be reserved by Feb 27, 2014. For more information, please call Rob Britt at 415.888.3592 or email him at rbritt at hanleywood.com

Sincerely,
Douglas M. Bibby
President

Multifamily Executive's Technology Issue

noreply@blogger.com (Anonymous) — Thu, 30 Jan 2014 21:14:00 +0000

Each year MFE reviews the years hottest technology topics and compiles them in a single issue that is published in Mid March. If you are a technology provider to the multifamily segment this is your opportunity to make a connection with our senior-level decision makers.
Don't have ad creative?
We can assist. Participate in a "Leaders in Technology" Profile. We utilize a Q&A format to help communicate your firm's value proposition and vision for how technology will shape our industry.

More than 50,000 executives will receive the print and digital versions of this annual reference guide. Here are some topics we will cover:
Features:

Securing Resident Data
Highlights from the MFE Tech Chat Roundtable on Twitter
Business Intelligence

Columns:

Big Data and Revenue Management
Content Management and SEO
Social Referral Programs
Leveraging Cloud Based Technology
The Call Center Debate
iPad Apps
Student Housing Technology
Tech Highlights from the Kingsley/NMHC Survey

Closing: Feb 11

Contact: Rob Britt at 415-888-3592

Student Housing Statistics

noreply@blogger.com (Anonymous) — Wed, 04 Sep 2013 03:02:00 +0000

Interesting article on Student Housing in the WSJ from here.

I am sure that many markets will hit some big bumps of oversupply in the coming months/years but if the statistics below are correct, the longer term story is still very exciting...for 8-10 years at least.

Supply and demand trends have looked compelling. The Department of Education projects there will be 24.1 million full- and part-time students attending the nation's colleges in 2021, up from 21.8 million this year and 16.9 million in 2003. On-campus construction hasn't kept up.
Between 2009 and 2013, the number of dorm beds increased by about 151,000 to 3 million. During that same period, full-time enrollment increased by 606,000 to 13.3 million, according to the Department of Education.

I think the broader multifamily market has similar issues. A great deal of money is chasing a small pool of deals/land so we are bound to see "corrections" occurring in these hot markets along the way.

More on Student Housing over here at MFE's Concept Community including some exclusive research that will be rolled out next week in Las Vegas at the MFE Conference.

MFE Project of the Year Awards 2013

noreply@blogger.com (Anonymous) — Thu, 22 Aug 2013 22:25:00 +0000

The October Issue of Multifamily Executive will be dedicated to honoring the most innovative multifamily projects of 2013.

All of the Award Winners will be announced at the MFE Conference (September 9-11, 2013) and then profiled in the October Issue and across Multifamily Executive digital media products. If you provide products or services to the segment this is an ideal venue to showcase your offering or congratulate a customer.

Here are some of the opportunities for exposure still available:

Congratulatory Print Advertisement

Created by Hanley Wood
Recognize a customer or prospect by acknowledging them formally in MFE
Cost for a full page advertorial is $3900 net when you run a full page ad at the earned discount

Newsletter Sponsorship

Be the exclusive advertiser of the official Awards Announcement email
Reserve all 3 Display ads distributed to more than 50,000 subscribers
$5400 net

Belly Band Creative

MFE will wrap each copy of the October Issue with your firm's messaging
Congratulate an awards winner or better yet, recognize all winners in October
Your message will also be seen on more than 50,000 digital edition copies
$11,900 net

Awards Issue Webinar

Sponsor a behind the scenes look at the Awards Process
Receive 250 leads of active owners and developers looking to be recognized next year
$12,500 new

Advertising discounts also apply to all manufacturers specified in an award winning project.

Was your firm specified? Call us to find out at 415-888-3592

Here is a complete list of the categories that will be recognized.

Marketing and Advertising
Community Service
Best Use of Technology
Project of the Year
High-Rise, Apartment (12 stories and up)
High-Rise, Condo
Mid-Rise (7 to 11 stories)
Mid-Rise Podium or Wrap (4 to 6 stories)
Low-Rise Walk-Up (1 to 4 stories)
Adaptive Reuse
Affordable (100% affordable)
Apartment Renovation
Best Reuse of Land
Green
Military
Mixed-Income
Senior
Student

June Issue of Affordable Housing Finance: NCSHA Distribution, LIHTC Innovation & Roundtable

noreply@blogger.com (Anonymous) — Fri, 03 May 2013 18:42:00 +0000

Here are some highlights on the June 2013 Issue of Affordable Housing Finance:

Bonus Distribution at 2013 Housing Credit Connect (NCSHA): AHF will be distributing the June Issue in San Francisco.

Features:

LIHTC Competition and Innovation: The cover story is on the need for affordable housing in Williston, N.D., with the oil boom and how the state has stepped up to prioritize.

The third component of our LIHTC feature is a Housing Finance Agency Roundtable. AHF sent questions out to 10 HFA executive directors about the state of the industry.

The Rental A.C.T.I.O.N. Campaign is doing a policy update for us on the latest on tax reform talks. Many industry folks testified last week on behalf of the LIHTC.

Columns:

Tax-exempt Bonds
New Markets Tax Credit awards
Green Scene is about a new report from the National Housing Trust about working with utilities to get energy-efficiency program funding

MFE Concept Community: Last Call for Founding Sponsors

noreply@blogger.com (Anonymous) — Thu, 18 Apr 2013 22:46:00 +0000

There is still time to lock into a turn-key, lead generating and branding program targeted to the multifamily housing segment.

Last year's campaign:

Generated more than 1.5 million digital advertising impressions for our sponsors combined

Connected with more than 100,000 subscribers of Hanley Wood Multifamily Group's print and digital products monthly

Captured more than 1400 unique and filtered leads for each sponsor

This year our editorial staff will tackle the hot topic of student housing and how Multifamily Executive readers can excel in this extremely hot segment. The MFE Concept Community will cover best practice applications for new construction, renovation and operations of the asset class.

Here is a very brief summary of the primary sponsor benefits:

Exposure: print ads, eNewsletter ads, website banners, custom web pages and corporate profiles. More specifically, we delivered more than 175,000 digital impressions, a dedicated eNewsletter spotlight and 2 print ad pages in a print report.

When you add up digital and print value alone the Concept Community Platform provides more than $25,000 in value on a program that costs less than $2000 per month.

Exclusivity: A maximum of 11 Founding Sponsors and a limited number of Supporting Sponsors.

Thought Leadership: Aligning your brand with MFE and partner firms for best practices in student housing. Our target is much broader than those who own, build and manage student housing...our goal is to educate ALL MFE readers on the projects, issues and trends driving the exponential growth in this segment.

Leads: Each Founding Sponsor receives access to more than 1400 leads we capture, along with the ability to qualify these leads with a categorical buying intent question. We guarantee 1000 leads for each Founding Sponsor. We also have a 'lead-only' package for a set number of leads and limited exposure.

Rob Britt, 415-888-3592

MFE50: May Edition of Multifamily Executive

noreply@blogger.com (Anonymous) — Mon, 25 Mar 2013 19:57:00 +0000

Here is the latest on the May Issue of MFE (as of 3/27).

The MFE50 is always one of the most engaging editions of the year. Multifamily service providers have made it a priority to position themselves around this compelling content and for that reason May has become our largest edition of the year.

The timing is ideal to align yourself with the Multifamily Executive audience at a time when all eyes will be on the industry's leaders for guidance. The feature stories will profile many of the owners, managers and developers on the top 50 lists.

In addition to the print distribution, we will extend our reach to more than 57,000 total industry executives via digital edition. Digital advertising opportunities connected to the launch of the 2012 lists in May are also available.

The MFE50 Special Report features data and analysis of:

The Top 50 Owners
The Top 50 Builders
The Top 50 Managers
The Top 25 Renovators
The Top 25 General Contractors

Additional Content:

The Top 10 Apartment Deals of All Time
The Return of CMBS
Seniors Housing Operations
Archstone Deal Update
Picerne Military Housing Profile
Design: Top Amenities

Feature Profile: Equity Residential

Issue Closing: April 4, 2013

2013 Concept Community: Student Housing FAQs

noreply@blogger.com (Anonymous) — Wed, 13 Mar 2013 17:16:00 +0000

Multifamily Executive is preparing to roll out its 2nd Annual Concept Community. This year's theme is student housing. Many have seen the prospectus but I wanted to outline some of the frequently asked questions about this program below.

Q: What is the MFE Concept Community platform?

A: Each year MFE's editorial team partners with leading architects, developers, owners and researchers to present comprehensive case studies on a multifamily housing trend. In 2012 we focused on projects and best practices for the Gen Y renter. In 2013 we are setting our sites on student housing. The 2013 Concept Community will do a deep dive into every aspect of this segment in order to prepare readers to compete and thrive in this extremely competitive segment of the market.

Q: Who are these partners?

A: Some of the best in the student housing business: American Campus Communities, Fountain Residential, Humphreys & Partners Architects, KTGY Architects and J Turner Research.

Q: Why is this format useful?

A: We use a combination of print, digital and events to maximize the exposure for this theme over the course of 1 year. This platform provides readers with easy access to important content and sponsors with an editorial environment that allows them to showcase specific applications.

Q: Why should I sponsor the 2013 Concept Community?

A: If you do business in the student housing segment your firm will not only get valuable exposure and sales leads from executives currently involved in student housing, it will have access to developers and operators targeting this segment for future growth. MFE has a reach of more than 50,000 senior-level subscribers with proven purchasing power. For the cost of less than $2000 per month each Founding Sponsor gets a turnkey marketing program in student housing for almost 1 year. And there are lower levels available for well under $1000 per month!

Q: Describe the unique sponsorship benefits.

A: Exposure, Exclusivity, Thought Leadership and Lead Generation

Exposure: print ads, eNewsletter ads, website banners, custom web pages and corporate profiles.

Exclusivity: There is a maximum of 11 Founding Sponsors and a limited number of Supporting Sponsors. Some sponsorships are category exclusive.

Thought Leadership: Aligning your brand with MFE and partner firms for best practices in student housing

Leads: Each Founding Sponsor receives access to more than 1400 registrations we capture, along with the ability to qualify these registrations with a categorical buying intent question.

Q: Are Sponsorships Category Exclusive?

A: In most cases yes, but we do have some exceptions where firms have broad service lines. Exclusivity mostly applies to building product manufacturers in order to provide optimal value on each lead and the most benefit to the audience.

Q: What if I do not do business with any of the partner firms?

A: Although we plan to profile projects and best practices of our partners we will also be open for using content from other sources as well. Specific products/services specified by partner firms will not have an advantage in the program.

For more information call Rob Britt at 415-888-3592 or email rbritt at hanleywood.com for a complete prospectus.

AHF50 Issue

noreply@blogger.com (Anonymous) — Tue, 12 Mar 2013 21:59:00 +0000

AHF 50 Issue
Each year Affordable Housing Finance surveys the nation's leading developers and owners of affordable housing. In April, the editorial staff will showcase the results from the 2012 survey. This issue is always the largest of the year due to the reader engagement it drives.

In addition to the owner and developer lists, AHF also features the Top 10 Acquiring Firms and the Top 10 Companies completing major rehab projects.

POLICY: The latest on sequestration and Capitol Hill.

FINANCE: Tax Credit Equity: the latest on the historic rehab tax credit and how deals are changing due to the Historic Boardwalk ruling in the fall.

Freddie Mac: Kim Griffith speaks on what’s new at Freddie and we will also be talking to lenders about the plans to scale back GSE lending and how that might impact readers.

PROBLEM SOLVING: Michelle Norris will be writing how nonprofit National Church Residences has created a preservation-plus program.

GREEN SCENE: Blue Sea Development just had the grand opening last week for Arbor House in the Bronx. This project features a hydroponic urban garden on the roof as well as a partnership with Mt. Sinai regarding obesity and asthma in low-income residents.

Space Closing: March 15, 2013

Bonus Distribution: Digital Edition Reaches more than 22,000 subscribers

Digital Options also available in the weekly eNewsletter or on the Housing Finance Website.

MFE's Technology Issue and Brand Buzz

noreply@blogger.com (Anonymous) — Tue, 12 Feb 2013 21:33:00 +0000

Would you like to know what prospects are saying about your brand?

We are excited to try something a bit different this year and tie it into our Annual Technology Issue that comes out in mid-March. Let us assist in answering some important questions about how your firm goes to market in the multifamily housing space.

What thoughts and attitudes do MFE Readers have toward your service or product? More importantly, what buzz exists in the marketplace surrounding your company and how it may differ from your own perceptions?

How It Works:

The Study is only open to companies who advertise in the MFE Technology Report or meet frequency guidelines for a print or digital campaign between March and September.
There is no charge for the Brand Buzz Study
A benchmark survey will be conducted in April to gauge what the market is saying about your product, service, and/or brand.
A follow-up survey will be conducted in October to offer a 6 month snapshot of your progress.

What You Get:
A customized report outlining:

Qualitative feedback regarding your brand
Ratings based on innovation, trust, likeability and interest
Verbatim responses to, "Tell us what you think and feel when you see this brand name."

Here is additional themes on the Technology Issue Content.
Social Media Strategies
Apartment Ratings and Review
Tech Amenities Revenue Management
Mobile Technology
Gen Y Strategy

Closings begin this Friday, Feb 15 for print and Digital Opportunities

Call Rob Britt for details at 415-888-3592

AFT Live: The Apartment Owner & Developer Summit

noreply@blogger.com (Anonymous) — Tue, 05 Feb 2013 23:17:00 +0000

Four Seasons
Las Vegas
April 8-9, 2013

Focused content on key strategies to accessing capital for new construction and major renovations.
Total attendance = 250+ owners, managers, and developers
Sponsorship with Tabletop Starts at $3950

AFT Live: The Apartment Owner & Developer Summit (formerly the Apartment Finance Today Conference) is a unique opportunity to connect with the multifamily industry’s top owners and developers as they seek to gain a critical competitive advantage. This in-person marketing opportunity is distinctly targeted: It’s the only conference and expo to focus exclusively on the strategic financial aspects of development, acquisition, and operation of rental apartments.

Major themes:

The latest trends in construction and permanent financing
Where to find equity for smaller deals
The most successful acquisition and development strategies
How to boost net operating income

Sponsorship opportunities are limited so service providers will have exclusive access to many of the industry's most active owners, developers and management firms.

Call for a copy of the complete program or a conference prospectus which describes the 3 sponsor levels.

Speakers include:
Tom Booher, PNC Real Estate
Stephanie Brock, Riverstone Residential Group
Cindy Clare, Kettler Management
Brad Galinson, Bluestone Property Management
Mel Gamzon, Senior Housing Global Advisors, Inc.
R. Lee Harris, Cohen-Esrey Real Estate Services
Guy Johnson, Johnson Capital
Andrew Kadish, CAPREIT, Inc.
Richard Kelly, LumaCorp, Inc.
Charles Krawitz, Fifth Third Bank
Matt Lester, Princeton Management
Brent Little, Fountain Residential Partners
Dee McClure, Walker & Dunlop
Mike McRoberts, Prudential Mortgage Capital Co.
Ryan Severino, Reis, Inc.
Mitch Siegler, Pathfinder Partners
Eric Silverman, Eastham Capital
Peter Wessel, Love Funding
David Woodward, CompassRock Real Estate
David Valger, DVO Real Estate

AHF's Top 25 Lenders & 2012 Tax Credit Equity Roundup

noreply@blogger.com (Anonymous) — Tue, 29 Jan 2013 18:13:00 +0000

The March Issue of Affordable Housing Finance is where we review prior year activity on both the debt and equity sides of the LIHTC business. This year Bendix Anderson will present the industry's Top 25 lenders and Donna Kimura will do the same with leading syndicators and equity funds. Preservation is a leading theme on the debt side.

This issue will also feature a review of industry advocacy efforts from a developer perspective, along with a look at some key housing decision makers in Congress.

Green Scene: Deep Energy Retrofit of Castle Square Apartments (Boston)

Buzz Section: Kings Terrace (Miami)

State Housing Wrap (NY, MA & ND)

There is still time to advertise in the March print edition or the weekly eNewsletter which will feature this content and more. Ad rates start as low as $850 per placement.

Ad Space Closing (print): Feb 1, 2013

Apartment Finance Today: Winter Edition

noreply@blogger.com (Anonymous) — Tue, 15 Jan 2013 21:52:00 +0000

The Winter Edition of Apartment Finance Today will publish in February. In 2013 we are also increasing our eNewsletter frequency to weekly on AFT.

If you are looking to target potential borrowers in the multifamily space this is the audience to invest against. We have advertising opportunities starting as low as $800 to reach more than 25,000 customers and prospects.

Here are some of the highlights of what we will be covering in both the print and digital offerings.

Features
Capital Markets Outlook
REO-to Rental Program

Columns:
Economic Outlook
Life Insurance Cos
Small Loans
Asset Diversification
Analysis of the Recent Big Multifamily Deals
Guest Commentary: Shaun Donovan

Regional Profile:
Phoenix

Bonus Distribution:

MFE Leadership Summit
AFT Live: The Apartment Owner & Developer Summit
NMHC Apartment Strategies/Finance Conference

Jan/Feb Edition of AHF: Shaun Donovan, Tax Credit Equity and Special Needs Projects

noreply@blogger.com (Anonymous) — Wed, 05 Dec 2012 22:57:00 +0000

There is a ton of great content from AHF Live that will make it to the pages to Affordable Housing Finance in January. It is not too late to secure advertising space around these features in print or online.

Please note that AHF Business Update will soon be moving to a weekly format from twice monthly. A new template will be utilized, allowing for larger display advertising creative. This will be accomplished by reducing the total ad units per edition. In short, advertisers receive increased share of mind, more prominent creative units and no change in pricing.

Let us know if you would like more information on the eNewsletter and details on the introductory pricing we are offering to get you started.

Here is a quick summary of what we have planned for the next issue.

Jan/Feb Highlights

Interview with Shaun Donovan: the HUD Secretary outlines his future plans and gives his candid outlook on tax reform and the future of the low-income housing tax credit

Tax Credit Equity Outlook: Highlights from AHF Live's Equity Roundtable

Fannie Mae: Program Outlook and 2012 Review

Feature: Several Special Needs Projects are Profiled

Bonus Distribution: 22,000 digital editions, NMHC Annual Conference, MBA CREF Conference

Print Ad Space Closing: Dec 12, 2012

January Issue of MFE: REO to Rental to Datamining

noreply@blogger.com (Anonymous) — Mon, 26 Nov 2012 20:50:00 +0000

The first issue of 2013 will feature two very big topics being discussed in the multifamily segment lately. The January edition will also tackle the Capital Markets, Green Communities and Student Housing. It is also important to note that we will distribute at the NMHC Annual Conference, MBA CREF and the International Builders Show.

In addition to the print edition it is important to note that MFE will be increasing its eNewsletter frequency to 2x weekly in 2013. Please give us a call to discuss ideas on reaching our senior-level audience around these engaging topics.

Here is the summary:

REO to Rental: Covering the Challenges and Opportunities of this fairly recent trend that has attracted big investors trying to capitalize on distressed real estate.

Big Data: How can you make the most of the data we are capturing? What are the market leaders doing and what will be the impact on rents and occupancy rates?

Other Stories in the Issue

Shaun Donovan Profile
Capital Markets Outlook
Green Community Profile
Property Management in Student Housing
Rehab Case Study
America's Fastest Growing Cities

Bonus Distribution: NMHC Annual, IBS Show and MBA CREF, Plus more than 50,000 enewsletter subscribers via digital edition.

Print Closing Date: December 4, 2012
Digital Closings: Call for details

Guest Post: Are You a Sandbagger?

noreply@blogger.com (Anonymous) — Thu, 01 Nov 2012 15:19:00 +0000

We saw evidence of continued multifamily housing expansion in yesterday's NMHC Survey but I thought it would be interesting to share the perspective offered by our Vice Chairman, Frank Anton. Hanley Wood stays close to all real estate markets through our various subscribers representing all asset classes from single family to commercial.

If you send him a note telling him I sent you he will share the findings. : )

You can watch his brief video here...

Are You a Sandbagger?

If you budgeted at all aggressively either this year or last year—and were disappointed—I can understand why you’d be inclined to be cautious about budgeting for next year. But let me make the case for poking your head out of your sandbagged bunker and taking a fresh look at the housing market.

Do that, and you’ll see that every single important economic metric for housing that you’d want to be up is up and that every single metric that you’d want to be down is declining. Going up are: housing prices (almost everywhere); new and existing home sales; housing starts and permits; housing affordability (at the highest level since at least 1971); consumer and builder confidence; household formations; remodeling activity; and apartment rents. Going down are: unemployment rates (finally below 8 percent); foreclosure rates; apartment vacancy rates; the inventory of unsold existing and new homes (at the lowest level ever); and mortgage interest rates ( also at the lowest level ever).

But maybe you subscribe to the theory that statistics lie and liars use statistics. If that’s the case, then consider this: your customers—builders big and small, single family and multi-family, remodelers, residential and commercial architects, and building products dealers—are for the first time in a long time decidedly optimistic.

In the last 60 days Hanley Wood surveyed some 2000 of your customers, and about 2/3 indicated they expected their company revenue to increase by 10 percent or more next year. Builders were the most optimistic, estimating they would start 20 percent more units in 2013. Overall those surveyed saw remodeling, move up housing and multi-family construction as the biggest areas of opportunity. Fewer than 10 percent of those surveyed expected their businesses to decline next year.

If you would like to see a copy of the executive summary of the research and/or a full set of the tabular results, send me an email (fanton@hanleywood.com). I think it will boost your confidence about where housing is headed in 2013.

Guest Post: The Remaking of MFE

noreply@blogger.com (Anonymous) — Thu, 18 Oct 2012 20:36:00 +0000

Here is a post John McManus had made recently on the Hanley Wood internal blog. When I heard our staff speak of the changes they were making, and the thoughtful reasons for doing so, I thought it was a compelling story that many could benefit from hearing. Proactively revisiting our value proposition or brand promise can be an energizing experience.

Design director Gilly Berenson and Multifamily Group editor-in-chief Jerry Ascierto did a remarkable job of remaking MFE.

Gilly had been aching to give the title something she knew it needed as far back as late January of this year--a powerful, humanized invitation into the MFE world that would sharply contrast with the card-boardy, single-dimensional portraits that had been the title's legacy. She calls it a heroic image. Here's what she means by that.

What Gilly has done with her eye and her heart is simply to change MFE from a magazine about a housing industry community to a title for multifamily people. She has removed any iota of remoteness or plasticity, and brought to the title warmth, power, honesty, and immediacy. Never again can or will MFE come to its readers from a remote HW ivory tower; it's now all about people, their needs to know what they don't know, to be challenged on what they believe to be true, and to connect with peers on solutions to all the challenges.

Gilly's heroic image and the way the spirit of that image carries through all the new pages are intentional; it's all disruptive; it's about what's fun about work and amusing about information; it's about visual excitement and surprise; it's about coming back for more, again and again.
I think is an astonishing redesign, and it's not only that...It's a re-invention of MFE for its audiences, which Jerry Ascierto, Chris DeJoy, Scott Crawford, Derek Mearns, and Jane Wolkowicz took on in a collaborative effort with Gilly and designers Brian Wilson and Melissa Meyer.

Multifamily Executives ... like the rest of us these days ... are dealing with a ground shifting under their feet, even as broad-brush expectations for the segment are encouraging thanks to the coming to adulthood of almost 80 million Millennial Generation householders over the next decade or more. What multifamily executives used to do was to develop apartment communities, build garden, mid-rise, and high-rise apartment buildings, and manage them.

Today, their work is fundamentally different. They're marketers of high-stakes solutions for global investors, they're marketers and managers of personal financial investment needs for people who regard their housing choice virtually as a business decision on how they want to allocated resources and amass assets; they're builders of knowledge and talent bases that leverage smarts and operational effectiveness at the community level into big profits. In other words, they're dramatically different than the community whose information needs MFE served for two decades before as the star-maker b-to-b magazine of record.

The change in this community and in the needs it has for intelligence, data, and connection called for a whole new approach for the magazine, an approach Gilly and Jerry have introduced with the October issue.

A big part of the change in the pages and in the new mission is in viewpoint. Just as multifamily executives have borrowed from the best practices of the hospitality industry--customer care, empathy, energy, and a touch of whimsy--so MFE has taken some ideas from that pool and operationalized them in the redesign.

So, rather than traditional magazine Departments, the new MFE's sections each evoke a kind of call to action, a verb that says, "here's what you do here...." "here's what you can learn here..." etc.

For instance, CEO profiles evoke leadership, strategy, and mastery of operational effectiveness.... so the section heading for a profile is now "Inspire..." It's why you'd want to read the piece, hopefully.

Marketing, sales, social networking, renter acquisition and retention are all about ways organizations learn to reach out and touch their current and prospective customer base, so the section of the new MFE that puts these topics into the limelight is called TOUCH.

And, the front of the book section, where people want multiple access points, interest loci, energy, and must-see visualized data, it's simply called CHECK IN. What follows is the opener and a couple of examples of the section's flow of pages.

Here's another page of CHECK IN....

Each of these new sections, like that heroic image Gilly brought to the cover, compresses out the distance between us as editors and our audiences' needs and new role in information solutions as part of a connected community.

You can see Gilly and Jerry talking about the new direction and challenges on the video Kaitlyn Auchincloss did on the series of re-designs.

Heroic is the word for the Multifamily team for committing to truly live and breathe its audience's pain and delight, and we're grateful to you and proud of you for taking on this raised level of ambition in your efforts to give your audience something they'll no doubt call theirs.

Also, welcome to the newest Multifamily Group content team members, assistant editors Linsey Isaacs and Charlotte O'Malley, who came out of the gate as immediate contributors to MFE, Affordable Housing Finance, and Apartment Finance Today. There's a tremendous lot going on in the multifamily community, and it's going to be a great learning ground in all of the disciplines we need excel in, so their arrival couldn't occur at a better time.

Hanley Wood has many examples of people not settling for good enough, and this MFE re-invention is one of them.

- John McManus, Editorial Director

AFT 2012 Deals of the Year Issue

noreply@blogger.com (Anonymous) — Wed, 17 Oct 2012 17:24:00 +0000

"Demand for apartments nationwide is the strongest in a generation because of home foreclosures, stiffer lending standards and a growing number of young adults forming households." Bloomberg, Oct 17, 2012

This issue of Apartment Finance Today will publish in November and is set to feature some of the industry's best deals of 2012.

We also have a piece on Mezzanine Financing, Freddie Mac Programs and the Houston Market. There will be a guest commentary on National Apartment Market Trends.

As part of the cover story AFT will also offer extensive coverage on the "Return of Private Lenders" to the market.

This is the final issue of 2012 and a great opportunity to get in front of more than 25,000 owners and developers nationwide. We have special rate programs for current customers to help make the decision to get involved much easier.

The window of opportunity for multifamily housing is wide open. Let's make the most of it!

AHF's LIHTC Yearbook

noreply@blogger.com (Anonymous) — Tue, 16 Oct 2012 23:21:00 +0000

Affordable Housing Finance frequently considers dedicated projects of education and advocacy for the LIHTC. In 2011 Housing for All Americans focused on educating the incoming Congress with success stories and detailed analyses of economic impact. This year we plan on following up with a broader target encouraging advocacy efforts by AHF Readership.

The LIHTC Yearbook will publish in December of 2012 and feature program updates, supply data, how the program works and the diversity of groups it serves. Each key population will be highlighted via a specific project along with information from the key congressional district it falls within.

This presents a unique opportunity for advertisers to position around a critical cause and also drive valuable exposure to their brand with an audience of more than 22,000 readers of the print publication and digital edition of the magazine.

Call us for more information on this opportunity which is guaranteed to receive widespread attention and distribution.

Closing November 15, 2012

MFE Project of the Year Awards Issue

noreply@blogger.com (Anonymous) — Tue, 02 Oct 2012 19:11:00 +0000

The November Issue of MFE will be dedicated to honoring the most innovative multifamily projects of 2012. All of the Award Winners will be announced at the MFE Conference next week and then profiled in the November Issue and across the Multifamily Executive website during the month. If you provide products or services to the segment this is an ideal venue to showcase your offering.

Here is a complete list of the categories that will be recognized.

Marketing and Advertising
Community Service
Best Use of Technology
Project of the Year: High-Rise
Project of the Year: Mid-Rise (7–11 Stories)
Project of the Year: Mid-Rise Podium or Wrap (4–6 Stories)
Project of the Year: Low-Rise
Project of the Year: Mixed-Income
Project of the Year: Affordable
Project of the Year: Student
Project of the Year: Military
Project of the Year: Senior
Project of the Year: Apartment Renovation
Project of the Year: Adaptive Reuse
Project of the Year: Best Reuse of Land
Project of the Year: Green

Contact your Regional Sales Manager for more information on the Projects and Advertising Opportunities or drop me an email.

The New Look MFE (Coming in October!)

noreply@blogger.com (Anonymous) — Wed, 29 Aug 2012 18:59:00 +0000

Technological change will continue to accelerate as we move forward, but the value proposition of any media company will remain the same: to deliver valuable and trusted information to its audience in the format each reader prefers.

We are extremely committed to the growth of our digital initiatives as we look towards 2013 but we recognize that we have the unique advantage of a deep connection with our audience of more than 60,000 readers with our print product.

A recent MFE audience study confirmed a few facts that we already assumed about our audience.

The average MFE reader is a 53 year old male
b2b Print magazines are still recognized as the most useful source of info for readers
While growing, social media is currently a small source of best practice information for a majority of industry executives

As we plan to roll out an unprecedented number of online opportunities in 2013 we also plan to double down on our commitment to print.

Starting with the October Issue of MFE we will be unveiling a bold new look that is in keeping with our primary goal of engaging readers in an important conversation. Our customers benefit from this deep connection by accessing this influential audience in the most efficient manner possible.

If you are not confirmed to advertise in the October Issue of MFE you might want to re-consider. It will be one of our largest of the year and also receive distribution at the MFE Conference in Las Vegas. We plan on talking much more about this commitment to serving our audience through all of our channels in the weeks to come.

MFE October Issue
Featuring: Executive of the Year
Bonus Distribution at the MFE Conference in Las Vegas
Closing: Sept 5, 2012