Publishing Executive Curent Issue

When Will a Harry McCracken Invade Your Space?

Mon, 01 Jun 2009 00:00:00 EDT

The Guest Column in this issue should not be taken lightly. Harry McCracken, former editor-in-chief of PC World , writes about his experiences launching Technologizer.com. He left a venerable publication with a huge staff and significant...

More Decline in B-to-B

Mon, 01 Jun 2009 00:00:00 EDT

More Decline in B-to-B First-quarter business-to-business trade show revenues declined 20.1% versus one year ago. In the same time period, b-to-b magazine revenues declined 26.1% , generating a combined trade show and magazine decline of...

Paper Outlook—Will Prices Continue to Drop?

Mon, 01 Jun 2009 00:00:00 EDT

The record-breaking decline in paper consumption has brought prices down with it. In the short term, we can all enjoy the price plunge. But two big questions loom. First, what’s the trajectory for pricing through the rest of this year?...

On the Web, Thinking Small Pays Off

Mon, 01 Jun 2009 00:00:00 EDT

For 13 years, I was privileged to serve as an editor at PC World magazine, the last four of which I spent as editor-in-chief. PC World’ s success in print and online provided me with resources that most editors would envy. We had a team...

Time to Trash the Rate Card

Mon, 01 Jun 2009 00:00:00 EDT

Why are we still selling advertising the old way with print-frequency discounts? As modern publishers, we’re selling print, Web, e-mail, events, data and more, and our advertisers are shifting their dollars from print-only to a mix of...

Why Do We Read Magazines?

Mon, 01 Jun 2009 00:00:00 EDT

Why do we read magazines? What is behind the allure of buying, owning and reading magazines? There are, of course, many answers to this question. But if we are truly honest with ourselves, we might be able to turn the tide of our businesses or,...

Anatomy of Today's Successful Publisher

Mon, 01 Jun 2009 00:00:00 EDT

Canon Communications—Chairman and CEO Charles G. McCurdy is quick to point out—is not immune to the current economic environment. However, double-digit revenue growth in recent years, strong penetration in recession-resilient...

How to Monetize the Web

Mon, 01 Jun 2009 00:00:00 EDT

If advertising trends follow a pendulum model, then we’ve swung quite a ways since the dawn of the decade, when venture capital money was being thrown around like tapioca, just to see where it would stick. Commercials like the famous...

Your Guide to Ad Revenue Trends

Mon, 01 Jun 2009 00:00:00 EDT

Reflecting today’s challenging economic environment, more than half of publishers expect their print advertising revenue to drop this year compared to 2008, according to Publishing Executive ’s “2009 Advertising Trends...

Pushing the Envelope

Fri, 01 May 2009 00:00:00 EDT

Magazine publishers worried about the prospects for their industry might be grateful not to be staring at the numbers being batted around for the United States Postal Service (USPS) over the next few months. “They could be in the hole by...