Publishing Executive Publishing Executive

Brand Building, Demand Generation Equally Important to marketers

Thu, 01 Oct 2009 00:00:00 EDT

Brand Building, Demand Generation Equally Important to marketers 64% of marketers think brand building and demand generation are equally important, while 23% think generating demand is more important, and 13% say that brand building is more...

How Fader Media Is Offsetting Print-Revenue Decline

Thu, 01 Oct 2009 00:00:00 EDT

Print ad revenue is still in an alarming free-fall, and journalists are getting laid off three times faster than the rest of the workforce, according to Unity’s 2009 Layoff Tracker Report. The onus is on publishers to find new revenue...

Cookin' Up Subscribers

Thu, 01 Oct 2009 00:00:00 EDT

In the midst of all the headlines last October detailing the deterioration of the nation’s stock market and banking system—not to mention the folding of more than a few consumer magazines—you may have missed this one: The Food...

How to Manage Your Hectic Workload, Not Lose Your Mind and Still Get Home in Time for Dinner.

Thu, 01 Oct 2009 00:00:00 EDT

As a 28-year production veteran, you could say that Lisa Earlywine, vice president of production for Bonnier Corp., has found her niche. Beginning with a production position at The Blood-Horse in Lexington, Ky., Earlywine has spent her entire...

Why Are Some Magazines Thriving?

Thu, 01 Oct 2009 00:00:00 EDT

When Phyllis Hoffman started her first magazine, Just Cross Stitch , in 1983, she knew a lot about needlework, but next to nothing about the magazine business. "We didn't even know what direct mail was. We did not know what rate base...

How to Cut Costs Strategically

Thu, 01 Oct 2009 00:00:00 EDT

Cesare Mainardi—managing director of Booz & Co.’s North American business, and co-author of “Cut Costs, Grow Stronger: A Strategic Approach to What to Cut and What to Keep”—is interviewed by Harvard Business...

Still in Search of the Magic Bullet?

Thu, 01 Oct 2009 00:00:00 EDT

As a young African-American female who is an independent publisher, people often ask me where I found the guts to start a national magazine. Who in their right mind would take on such a task—a print magazine, no less—in this day and...

Did You Cut Costs in the Wrong Places?

Thu, 01 Oct 2009 00:00:00 EDT

"We have found that most companies, when confronting cost reduction, tend to make cuts across the board. I believe most executives know that that's not quite right, but they resort to that." So said Cesare Mainardi—managing director of...

Do We Still Really Need Publishers?

Thu, 01 Oct 2009 00:00:00 EDT

I have been talking for years about a possible new business model for publishers that I have termed, for lack of a better title, consortium publishing. The idea works like a cable TV plan—with tiered subscriptions starting with a flat price...

Thinking of Converting to a Digital-only Magazine? Read This First

Thu, 01 Oct 2009 00:00:00 EDT

While most publishing veterans shudder at the thought of print publications being shuttered, the frequency of magazine closures surely seems to be increasing. But while closing down a print edition and keeping the title "alive" in digital form...

Out With the Old Production Department ... and in With the New

Tue, 01 Sep 2009 00:00:00 EDT

Today's production department bears little resemblance to the analog world of film and FedEx of not so long ago. As digital and multimedia are layered on top of a print process that is undergoing rapid change, "doing more with less" has...