Publishing Executive Industry Q&A / Tips

Combating Rising Costs: United Business Media's SVP Manufacturing on Her Companyâ€™s Cost-Reduction Strategies

Fri, 01 Aug 2008 00:00:00 EDT

With magazine publishers increasingly feeling the crunch of rising paper, postage and gas prices, Publishing Executive Inbox checked in with Marie Myers, United Business Media's SVP of manufacturing, about the effects these costs are having on...

Delighting in a Magazine’s Death? a Q&A with the blogger behind MagazineDeathPool.com

Tue, 01 Jul 2008 00:00:00 EDT

The Grim Reaper, the popular, anonymous blogger behind the Magazine Death Pool at http://www.magazinedeathpool.com, believes the end of days is near for print magazines. It may not mean coming into physical contact with the blade of a scythe, but...

Behind the Launch of Manhattan Magazineâ€”a Q&A With Modern Luxury Mediaâ€™s CEO

Fri, 18 Jul 2008 00:00:00 EDT

This week, Modern Luxury Media announced the launch of its latest title, Manhattan magazine, scheduled to hit New York in September. The largest city/regional publisher in the United States, Modern Luxury’s launch of Manhattan will mark...

What To Expect From Your Digital Magazine

Thu, 01 May 2008 00:00:00 EDT

Three years ago, when publishers asked us what to expect from their digital magazine, we weren’t quite sure what to tell them. The industry was so young—and the execution plans used by the publishers so varied—that it was often...

A ‘Simple’ Approach to Multimedia Partnerships

Sat, 01 Mar 2008 00:00:00 EST

Time Inc.-owned lifestyle magazine Real Simple has partnered with cable network TLC to develop original content across multiple platforms, including print, television and online. The partnership will culminate in a lifestyle makeover television...

Exclusive Q&A With Quebecor World Magazine Division President Doron Grosman

Fri, 01 Feb 2008 00:00:00 EST

Quebecor World’s (QW) recent filing for bankruptcy protection has been well documented throughout both the mainstream and b-to-b media. Publishing Executive Inbox spoke with the company’s president of its magazine division Doron...

Playboy Teams With Bondi Digital Publishing to Co-publish Digital Project

Sat, 01 Dec 2007 00:00:00 EST

In the wake of its very successful partnership with Conde Nast on 2005’s “The Complete New Yorker,” Bondi Digital Publishing has teamed with Wenner Media and Playboy Enterprises Inc. for the release of two handsomely outfitted...

Scholastic Administr@tor Enters the Blogosphere: Executive Editor Kevin Hogan on Adding a Popular Blogger to His Team

Thu, 01 Nov 2007 00:00:00 EDT

Scholastic Administr@tor , a publication for school district executives, ramped up its Web 2.0 efforts this month with the addition of blogger Alexander Russo to the magazine’s online component, www.scholastic.com/administrator . This...

Garden & Gun Shoots and Scores in First Year

Mon, 01 Oct 2007 00:00:00 EDT

In a year in which the number of magazine launches are down significantly according Dr. Samir Husni (Mr. Magazine), Garden & Gun magazine is capturing the attention of readers and advertisers alike in its first year. Published by Charleston,...

5 Tips for Monetizing Online Video Advertising

Wed, 01 Aug 2007 00:00:00 EDT

The use of online video is rapidly becoming mainstream for publishers as well as advertisers. Yet, publishers are still trying to figure out how best to capitalize on this trend and balance how much advertising in your video content is too much...

Two Industries That Dis Paying Customers — What Happens When No One Understands a Business Model

Wed, 01 Aug 2007 00:00:00 EDT

The following article appeared in “Denny Hatch’s Business Common Sense” on July 17. Business Common Sense, http://www.businesscommonsense.com, is an e-newsletter published twice a week by the Target Marketing Group and authored...