http://podcast.LogicalExpressions.com/Publishize/Default.aspx Learn how to expand your business by demonstrating your expertise with print and online information products. The Publishize Podcast explains how you can apply modern technology to publicise your business through publishing. en-us Copyright 2008 by Logical Expressions, Inc. All rights reserved. Tue, 22 Jul 2008 23:30:00 GMT Tue, 22 Jul 2008 23:30:00 GMT webmaster@logicalexpressions.com http://podcast.logicalexpressions.com/publishize/rss_logo.jpg http://podcast.LogicalExpressions.com/Publishize/Default.aspx 120 60 Learn how to publicize your business through publishing. Logical Expressions susan daffron,publishize,info products,publish,publicize,promote,marketing,expert,positioning,books,web sites,logical expressions Learn how to expand your business by demonstrating your expertise with print and online information products. The Publishize Podcast explains how you can apply modern technology to publicise your business through publishing. Logical Expressions, Inc. webmaster@LogicalExpressions.com no no Do a peer review and ask for testimonials long before your book is even finished. Tue, 22 Jul 2008 23:30:00 GMT http://podcast.logicalexpressions.com/publishize/content/peerreview.mp3 Susan C. Daffron Do a peer review and ask for testimonials long before your book is even finished. 4:14 peer review,testimonials,back cover,copywriting,endorsements,book endorsements no The back cover is an important marketing tool, so you want to choose every word wisely. Tue, 22 Jul 2008 23:30:00 GMT http://podcast.logicalexpressions.com/publishize/content/backcover.mp3 Susan C. Daffron The back cover is an important marketing tool, so you want to choose every word wisely. 4:25 book cover,back cover,book marketing,book promotion,positioning no When it comes to technology, don't be swayed by hype; figure out what's right for your business. Tue, 22 Jul 2008 23:30:00 GMT http://podcast.logicalexpressions.com/publishize/content/techmaze.mp3 Susan C. Daffron When it comes to technology, don't be swayed by hype; figure out what's right for your business. 6:25 web sites,technology,hype,internet marketing,online marketing,business,entrepreneur no Once you write your first book, you'll discover many reasons why you should write more books. Tue, 22 Jul 2008 23:30:00 GMT http://podcast.logicalexpressions.com/publishize/content/FirstBookNotLast.mp3 James H. Byrd Once you write your first book, you'll discover many reasons why you should write more books. 5:20 books,publishing,self publishing,information products,niche,vegan success no If you ever want anyone to read your book, you need to get out there and market it. Tue, 22 Jul 2008 23:30:00 GMT http://podcast.logicalexpressions.com/publishize/content/bubble.mp3 Susan C. Daffron If you ever want anyone to read your book, you need to get out there and market it. 4:56 book marketing,online marketing,book web site,article marketing,social media,joint venture no Traditional publishers no longer have a monopoly; authors have more options than ever for publishing their books. Wed, 18 Jun 2008 21:35:00 GMT http://podcast.logicalexpressions.com/publishize/content/ThreeWaysToPublish.mp3 James H. Byrd Traditional publishers no longer have a monopoly; authors have more options than ever for publishing their books. 5:20 self publishing,traditional publishing,agent,books,author,self-publishing no If you are pondering short-run digital printing (or POD) no other company has the distribution advantage of Lightning Source. Wed, 18 Jun 2008 20:30:00 GMT http://podcast.logicalexpressions.com/publishize/content/lsisetup.mp3 Susan C. Daffron If you are pondering short-run digital printing (or POD) no other company has the distribution advantage of Lightning Source. 4:50 lightning source,LSI,pod,pod printing,pod publishing,self publishing,printing no Procrastination is the enemy of writers and probably the reason most books never see the light of day. Thu, 05 Jun 2008 18:30:00 GMT http://podcast.logicalexpressions.com/publishize/content/procrastinate.mp3 Susan C. Daffron Procrastination is the enemy of writers and probably the reason most books never see the light of day. 4:25 book,procrastination,writing,writer's block,insecurity,deadlines no Use these tips to find enough content to get a great head start on your book project. Tue, 27 May 2008 21:15:00 GMT http://podcast.logicalexpressions.com/publishize/content/JumpStartBook.mp3 James H. Byrd Use these tips to find enough content to get a great head start on your book project. 5:00 book,write a book,content,email,articles,papers,blog,reports no Write a book that gets you the work and clients that you really want. Fri, 16 May 2008 01:00:00 GMT http://podcast.logicalexpressions.com/publishize/content/rightbook.mp3 James H. Byrd Write a book that gets you the work and clients that you really want. 5:00 book,roi,return on investment,professional goals,writing a book,right customers,right work no Learn how to use audio to promote your book or to create companion products that complement your book. Fri, 09 May 2008 22:05:00 GMT http://podcast.logicalexpressions.com/publishize/content/audioprod.mp3 Susan C. Daffron Learn how to use audio to promote your book or to create companion products that complement your book. 4:35 audio,audacity,podcast,audio product,record,play back,lame encoder no Whether you plan to lay out the book yourself or hire out the task, take the time to get to know your printer and their specifications. Fri, 25 Apr 2008 16:52:00 GMT http://podcast.logicalexpressions.com/publishize/content/printoptions.mp3 Susan C. Daffron Whether you plan to lay out the book yourself or hire out the task, take the time to get to know your printer and their specifications. 5:06 printer,book printer,book printing,lsi,lightning source,hard cover,case laminate,cloth bound,hard back,paperback no A few tips for making sure your business thrives, even when the economy does not. Mon, 21 Apr 2008 21:35:00 GMT http://podcast.logicalexpressions.com/publishize/content/recession.mp3 Susan C. Daffron A few tips for making sure your business thrives, even when the economy does not. 5:26 economy,recession,economic decline,diversify,products,down cycle no Two simple (and free) things you can do to market your book online right now. Tue, 15 Apr 2008 00:45:00 GMT http://podcast.logicalexpressions.com/publishize/content/linking.mp3 Susan C. Daffron Two simple (and free) things you can do to market your book online right now. 5:19 links,signature,email,book,publish,linking,blog,blogging,book web site no Along with the ISBN (International Standard Book Number) that is used to identify a book, you'll encounter other acronyms like CIP and LCCN. Sun, 06 Apr 2008 00:15:00 GMT http://podcast.logicalexpressions.com/publishize/content/ciplccn.mp3 Susan C. Daffron Along with the ISBN (International Standard Book Number) that is used to identify a book, you'll encounter other acronyms like CIP and LCCN. 4:24 isbn,cip,lccn,library of congress,cataloguing,libraries,catalog no As a self-publisher, you should learn a few conventions before you lay out your book. Thu, 27 Mar 2008 22:30:00 GMT http://podcast.logicalexpressions.com/publishize/content/booklayout.mp3 Susan C. Daffron As a self-publisher, you should learn a few conventions before you lay out your book. 4:53 self-publisher,book layout,book design,interior layout,fonts,verso,recto,running heads,headers,footers no To market a book online, the first thing you must have is a Web site. Thu, 20 Mar 2008 23:55:00 GMT http://podcast.logicalexpressions.com/publishize/content/booksite.mp3 Susan C. Daffron To market a book online, the first thing you must have is a Web site. 5:12 web site,book,book web site,online marketing,marketing book,publishing no Sometimes the best person for the job is not you, so save your sanity by outsourcing tasks you don't like or aren't good at. Thu, 13 Mar 2008 22:25:00 GMT http://podcast.logicalexpressions.com/publishize/content/outsource.mp3 Susan C. Daffron Sometimes the best person for the job is not you, so save your sanity by outsourcing tasks you don't like or aren't good at. 5:12 outsource,graphic design,web design,virtual assistant,freelance,editing,outsourcing no Even if you will only be selling your book online, your book cover design needs to make a great impression. Fri, 07 Mar 2008 01:30:00 GMT http://podcast.logicalexpressions.com/publishize/content/bookcover.mp3 Susan C. Daffron Even if you will only be selling your book online, your book cover design needs to make a great impression. 5:14 book cover,cover design,judge book by cover,layout,title,publishing no Virtually all POD publishers use the same printer so their books can be ordered by bookstores and available on Amazon. Thu, 28 Feb 2008 21:55:00 GMT http://podcast.logicalexpressions.com/publishize/content/poddistribution.mp3 Susan C. Daffron Virtually all POD publishers use the same printer so their books can be ordered by bookstores and available on Amazon. 5:07 pod,pod publisher,print on demand,lightning source,lsi,iUniverse,XLibris,AuthorHouse,Lulu,ingram,book distribution no You need to understand the various types of editing before you go searching for an editor. Thu, 21 Feb 2008 20:15:00 GMT http://podcast.logicalexpressions.com/publishize/content/editors.mp3 Susan C. Daffron You need to understand the various types of editing before you go searching for an editor. 4:44 editing,editor,developmental editor,copy editor,copyediting,proofreading,proofreader no The title is like a headline for your book, so you should take the time to craft it carefully. Thu, 14 Feb 2008 18:45:00 GMT http://podcast.logicalexpressions.com/publishize/content/title.mp3 Susan C. Daffron The title is like a headline for your book, so you should take the time to craft it carefully. 5:19 book,title,best-selling title,great title,non-fiction book,good title,book title no Once you have gone through the effort to develop enough knowledge and expertise to actually write a book, think about how you can reuse it. Thu, 07 Feb 2008 21:00:00 GMT http://podcast.logicalexpressions.com/publishize/content/recycle.mp3 Susan C. Daffron Once you have gone through the effort to develop enough knowledge and expertise to actually write a book, think about how you can reuse it. 4:53 books,ebooks,reuse,content,information products,recycle no Once you know what you need to do, what is stopping you from actually getting it done? Thu, 31 Jan 2008 17:50:00 GMT http://podcast.logicalexpressions.com/publishize/content/dosomething.mp3 Susan C. Daffron Once you know what you need to do, what is stopping you from actually getting it done? 5:21 action,writing a book,get it done,productivity,focus,distraction,overwhelming,stress no An outline is like a roadmap for your book and can help keep you from getting stalled out on the project. Fri, 25 Jan 2008 01:00:00 GMT http://podcast.logicalexpressions.com/publishize/content/outline.mp3 Susan C. Daffron An outline is like a roadmap for your book and can help keep you from getting stalled out on the project. 5:43 outline,outlining,writing,book,non-fiction book,writing a book,book author no An ISBN or International Standard Book Number is one of the most important numbers you will encounter in book publishing. Thu, 17 Jan 2008 2:20:00 GMT http://podcast.logicalexpressions.com/publishize/content/isbn.mp3 Susan C. Daffron An ISBN or International Standard Book Number is one of the most important numbers you will encounter in book publishing. 6:07 book publishing,publish,book,isbn,International Standard Book Number,bowker,isbn-13 no The next time you are feeling intimidated at the prospect of copywriting, try walking a mile in your customer's shoes. Thu, 10 Jan 2008 18:45:00 GMT http://podcast.logicalexpressions.com/publishize/content/custcopy.mp3 Susan C. Daffron The next time you are feeling intimidated at the prospect of copywriting, try walking a mile in your customer's shoes. 5:50 copywriting,marketing,customer,sell,online,sales page,web site no If you never have the courage to dream that impossible dream, you certainly can't start taking steps to make it happen. Thu, 03 Jan 2008 02:00:00 GMT http://podcast.logicalexpressions.com/publishize/content/dreambig.mp3 Susan C. Daffron If you never have the courage to dream that impossible dream, you certainly can't start taking steps to make it happen. 5:02 change,mindset,life,location,book,cubicle,trapped,cubicle hell,dream,thoreau no The pros and cons of self-publishing versus going the traditional route of finding an agent and submitting a book proposal to a mainstream publisher. Thu, 27 Dec 2007 01:45:00 GMT http://podcast.logicalexpressions.com/publishize/content/selfpub.mp3 Susan C. Daffron The pros and cons of self-publishing versus going the traditional route of finding an agent and submitting a book proposal to a mainstream publisher. 5:15 self-publish,publishing,print on demand,proposal,book proposal,traditonal publishing,mainstream publishers,agent no As a writer, it's a good idea to understand what rights you are giving away and which ones you are retaining. Thu, 20 Dec 2007 02:30:00 GMT http://podcast.logicalexpressions.com/publishize/content/copyright.mp3 Susan C. Daffron As a writer, it's a good idea to understand what rights you are giving away and which ones you are retaining. 5:38 writing,copyright,ezinearticles,free article sites,article marketing,rights,writer rights no When you focus in on one group's particular problems, your Web site and products will resonate with the people in that marketplace. Thu, 13 Dec 2007 02:30:00 GMT http://podcast.logicalexpressions.com/publishize/content/targetmkt.mp3 Susan C. Daffron When you focus in on one group's particular problems, your Web site and products will resonate with the people in that marketplace. 4:58 target market,niche,niche market,specialized market,marketing no Turn your specialized knowledge into information products and reap the benefits for years to come. Thu, 06 Dec 2007 02:30:00 GMT http://podcast.logicalexpressions.com/publishize/content/infoproduct.mp3 Susan C. Daffron Turn your specialized knowledge into information products and reap the benefits for years to come. 5:30 information product,info product,infopreneur,knowledge,books,audio product,web site,software no The next time you are feeling lost while trying to market your business, evaluate your marketing systems and think about what is working and what isn't. Thu, 29 Nov 2007 02:15:00 GMT http://podcast.logicalexpressions.com/publishize/content/closet.mp3 Susan C. Daffron The next time you are feeling lost while trying to market your business, evaluate your marketing systems and think about what is working and what isn't. 5:26 marketing,repeat,recycle,time management,web site,strategy,evaluate,marketing system no Before you write a word of your next book or even a short article, think about who will actually read it. Thu, 22 Nov 2007 02:00:00 GMT http://podcast.logicalexpressions.com/publishize/content/thinkaboutreader.mp3 Susan C. Daffron Before you write a word of your next book or even a short article, think about who will actually read it. 4:52 writing,reading,audience,reader,book,author,questions,writer's block no Add some spark to your marketing message to make your book stand out from the crowd Thu, 15 Nov 2007 02:00:00 GMT http://podcast.logicalexpressions.com/publishize/content/bookhook.mp3 Susan C. Daffron Add some spark to your marketing message to make your book stand out from the crowd 5:03 book hook,book marketing,memory hook,memorable,phrase,rhyme,sensory no Put Google ads on your Web site and earn money from your online writing. Thu, 08 Nov 2007 02:00:00 GMT http://podcast.logicalexpressions.com/publishize/content/adsense.mp3 Susan C. Daffron Put Google ads on your Web site and earn money from your online writing. 5:33 Google,AdSense,writing,advertising,affiliate,pay-per-click,context-sensitive no Host Susan Daffron explains what Publishizing is and describes the content of this podcast. Thu, 08 Nov 2007 01:00:00 GMT http://podcast.logicalexpressions.com/publishize/content/intropod.mp3 Susan C. Daffron Host Susan Daffron introduces the podcast. 3:19 publicize,podcast,publishize,publish,marketing,business,POD,print-on-demand no