Pull Digital Blog

Snatching Victory from the Jaws of a Digital Disaster

Mon, 29 Apr 2013 23:00:00 GMT

How Pull recovered from an email marketing snafu and turned a tricky situation to its advantage.

Marketing Intern Candidate Evening

Tue, 23 Apr 2013 23:00:00 GMT

Would you relish the opportunity to show-case your commercial flair on a marketing (paid) internship?

Are you an exceptional individual with a passion for business, strategic thinking and the ability to work effectively in teams?

Junior Front End Web Developer Needed

Fri, 22 Mar 2013 00:00:00 GMT

A role has been created for a junior front end web developer. The right candidate will have dazzling attention to detail, an unhealthy relationship with web standards, and a passion for all things front end and techy.

Google Glass or Google Glasses?

Tue, 26 Feb 2013 00:00:00 GMT

A quick update on our blog a few weeks back on Google’s new innovation ‘Google Glasses’, or ‘Google Glass’ as they now seem to be called. Well, more information has emerged that we wanted to share, along with the official video from Google which you will find at the end of this blog.

Google Enhanced Campaign feature for PPC

Fri, 22 Feb 2013 00:00:00 GMT

Google Enhanced Campaign FeatureGoogle are at it again on paid search. Just when you had got your head around Google’s latest change, they go and change the game again. What are we talking about? Google’s new ‘Enhanced Campaign’ feature. Even the name doesn’t give much of a clue. In fact it’s all about moving to specific targeting by device.

Google Glasses - Looking into the Future

Tue, 12 Feb 2013 00:00:00 GMT

You may have heard about Google Glasses. They received quite a bit of hype last year. However, I have to say, I never really got what they were or what they might do for me. In case you are in the same place I was, here is the lowdown for those for whom geeky postings about ‘augmented reality’ may have still left you wondering: “Yes, but what ARE they?”

Using keywords in your domain name

Mon, 21 Jan 2013 00:00:00 GMT

Might be a bad thing all of a sudden. Let’s start with what we mean in that headline. Who should do better for search results with Google? Nike.com or Sneakersonline.com? Google spawned a whole new set of businesses as soon as it became clear that it would give priority to an unknown, non-brand business that put the words people might be using in search into their domain name over a brand like Nike.

Seven Stellar Tips to get Five-Star Reviews

Wed, 02 Jan 2013 00:00:00 GMT

Arguably, all marketing is based on human behavioural psychology; even digital marketing. If you take this view – and here at Pull Digital we certainly do – then there is no reason to believe that it can’t be applied to managing store, supplier or product reviews too.

Xmas Opening Times & Support

Tue, 18 Dec 2012 00:00:00 GMT

Pull will be closed from the 24th December through to the 1st January inclusive.

Google AdWords – No Longer a Game for Amateurs

Wed, 05 Dec 2012 00:00:00 GMT

Time was when anyone with a real or hobby website could have a go with Google AdWords. We remember that time. And Google seems to be nostalgic for it too judging by the number of ‘£50 Off’ vouchers they keep on sending us - presumably to tempt the national brands that now dominate our client portfolio into ‘having a go’ at PPC?

How LinkedIn needs to Get a Life

Tue, 20 Nov 2012 00:00:00 GMT

LinkedIn – what’s it for? LinkedIn’s recent addition of ‘Endorsements’ appeared at first like a genuinely useful feature, but will it soon devalue like so much of LinkedIn?

RAR Recommended for another year

Mon, 12 Nov 2012 00:00:00 GMT

Pull is known for building and retaining clients long-term. We have been working with many clients for between five and ten years.

Marketers and engineers working together

Tue, 06 Nov 2012 00:00:00 GMT

Unless appearances are deceiving, a quick glance at Pull Digital website makes it clear we are an online marketing agency.

Google Display Network – Four Top Tips

Wed, 03 Oct 2012 23:00:00 GMT

Based on a lot of conversations with clients there is a dirty word within the Google lexicon that tends to get ignored by many marketers and seems to have become synonymous with ‘waste of money’, ‘bad targeting’ and ‘low click through rates’ just to name a few. That dirty word (OK phrase) is ‘Google Display Network’.

A Facebook page template in 2 minutes

Mon, 01 Oct 2012 23:00:00 GMT

Save valuable Social Media Minutes and Download our FREE Facebook Timeline Template for use in Photoshop

Pull Digital to Present at Kentico Connections 2012

Tue, 25 Sep 2012 23:00:00 GMT

Pull Digital are delighted to announce our Digital Services Director (Manoj Shah) will be presenting at the forthcoming Kentico Connections conference prague.kentico.com/Home in Prague.

Google Telling StreetView Car Drivers to Trespass

Sun, 02 Sep 2012 23:00:00 GMT

Evidence shows that in its unsatiable quest to be the owners of all information, Google is telling its StreetView car drivers to trespass.

Cool Charts and Infographics for Anyone – As Easy as ABC

Thu, 30 Aug 2012 23:00:00 GMT

If like Pull Digital, you find yourself creating lots of diagrams and charts to report data and you’re struggling to make your report look ‘cool’, ‘interesting’ or somehow different, then I have a tip to share this week.

To Pay, or not to Pay, that is the Question… Google Shopping

Thu, 30 Aug 2012 23:00:00 GMT

More change with Google paid search. ’Not again!’ we hear you say. And if we are totally honest we don’t really see this as good news for anyone. For retailers the immediate effect will be the same number of sales for a sharp step up in costs with Google.

The Rise of Mobile in PPC

Tue, 17 Jul 2012 23:00:00 GMT

Back in 1965 Gordon Moore, co-founder of Intel, made an observation that the number of transistors on a chip would double every 24 months – something that became known as ‘Moore’s Law’. Chips that work faster and faster would drive the technological and digital revolution we have seen so far. And it was an officer in a technology company back in the mid 80’s that said “Technology will never again advance as slowly as it is advancing today”.

Account Management Hotshot Found

Mon, 09 Jul 2012 23:00:00 GMT

It took a while – but we are delighted to announce we have found our next talented Account Manager – Rebecca Granshaw...

How Innovative is your workplace?

Sun, 01 Jul 2012 23:00:00 GMT

Following our previous blog post on why use a digital agency we found it important to look at what creates an innovative environment - as its particularly important for a digital agency. We liked the work of Goran Ekvall, a professor at the University of Lund, Sweden in the field of organisational psychology who is an expert in this area.

Got IT Staff? Why Use a Digital Agency?

Sun, 10 Jun 2012 23:00:00 GMT

Our clients often have the same dilemma. Why use an agency to build your website if you can do it in house?...

Complying with the EU Cookie Directive

Mon, 21 May 2012 23:00:00 GMT

A guide for SMEs

Number One on Google Paid Search?

Tue, 10 Apr 2012 23:00:00 GMT

We've been looking into the most cost-effective ways of using Google Paid Search for online campaigns with some suprising results...

Broken Links can Kill

Sun, 25 Mar 2012 00:00:00 GMT

Do broken links really matter? We think so and here’s why...

Account Management Hotshot Required

Tue, 28 Feb 2012 00:00:00 GMT

Are you looking to make a career in Digital? Can you adapt, inspire and work in a fast paced environment? If so read on….

If you are interested in the position please send your CV with a covering email to info@pulldigital.com

NO RECRUITMENT CONSULTANTS PLEASE

What does Google’s Page Layout Algorithm change mean?

Thu, 23 Feb 2012 00:00:00 GMT

Wondering how Google's layout algorithm change will effect your site? Read on...

Google ♥ Video

Mon, 13 Feb 2012 00:00:00 GMT

#1 in a series of Blogs from Pull Digital on the role of video in online marketing - Why your company needs a Video Strategy...

We’re Hiring a Client Services Assistant !

Thu, 09 Feb 2012 00:00:00 GMT

We need a business-savvy client services assistant to join our team in a small, dynamic, fast-growing Online Marketing Agency. (Pull Digital recently made the RAR – Recommended Agency Register - Top 100 outside London Agency list and is one of the fastest-growing digital agencies in the South.).

If you are interested in the position please send your CV with a covering email to info@pulldigital.com

NO RECRUITEMENT CONSULTANTS PLEASE

Google Analytics - How to Track Multiple Domains

Thu, 02 Feb 2012 00:00:00 GMT

We recently encountered a conundrum regarding one of our clients new website and multiple domains. The problem was ‘how do we track multiple sites with different domains?’

Social Media for Brands - Ten Dos & Don'ts

Wed, 25 Jan 2012 00:00:00 GMT

Listen up - want to be successful in social media? Follow these ten rules for brands and you'll be well on the way.

2011: Annus Mirabilis Digitalis

Fri, 13 Jan 2012 00:00:00 GMT

Tired of all the economic gloom? While we don’t want to stand out too much as ‘Gloom Deniers’, sometimes you owe it to yourself and your supporters to stand back, take a look at yourself, and say: “You know what? – despite the economic conditions – the last year wasn’t actually a bad one.” We had a good one, and wanted to share the good times with you by looking at some of our highlights from 2011:

Are you ready for Cookie Compliance?

Fri, 23 Dec 2011 00:00:00 GMT

Earlier this year we made a resolution at Pull Digital. This was that we would make sure we kept ahead of the impending cookie legislation so that we could guide our clients through the mess.

Well I’ve got to say that following the release of the updated guidance for UK website owners from the ICO, I feel a little inclined to set up some protest tents outside the ICO’s porticos and whip up an anti-cookie legislation movement.

Christmas Hours

Fri, 23 Dec 2011 00:00:00 GMT

New Search Specialist for Pull Digital

Mon, 19 Dec 2011 00:00:00 GMT

Pull Digital hires Search Specialist

Facebook – Surely 30 million UK users can’t be wrong?

Fri, 09 Dec 2011 00:00:00 GMT

Most people have heard of it, most people are members of at least one of them and at one time or another most people have posted something on them. What we are referring to is of course ‘social media’ and in particular the giant of them all ‘Facebook’. But do brands know how to make good use of it?

Improving your Landing Page for Paid Search

Mon, 28 Nov 2011 00:00:00 GMT

Google have changed their landing page algorithm for paid search. Previously, this included a cursory check that the page content included key phrases used in the campaign. Now Google goes a lot further in looking at your landing page. We show you how to optimise your landing pages for paid search.

Have You Heard About Google Remarketing?

Mon, 07 Nov 2011 00:00:00 GMT

Match the right people with the right message with Google’s interest-based advertising.

Video - a 50 x better chance of getting onto page one of Google

Thu, 03 Nov 2011 00:00:00 GMT

Video, video, video, it’s everywhere. But are you making the most of the opportunities for putting your video online in the most effective and efficient way?

Localising PPC Campaigns

Sun, 11 Sep 2011 23:00:00 GMT

There’s a famous saying in marketing that states that marketers need to ‘think global, act local’, and this is even more poignant in the internet world as the world wide web knocks down previous boundaries that made it near impossible for smaller businesses to ‘go global’.

Pull Digital helps put Mobile Phone into Orbit

Thu, 08 Sep 2011 23:00:00 GMT

Pull Digital customer SSTL (Surrey Satellite Technology) http://www.sstl.co.uk is putting an Android phone into orbit – with a little help from Pull Digital.

Thumbs Up for Google's +1?

Thu, 30 Jun 2011 23:00:00 GMT

Google continues to battle it out with Facebook with the introduction of a new feature that it hopes will push its way into the social arena.

Mashup: Digital + Traditional

Tue, 17 May 2011 23:00:00 GMT

Miss the excitement of writing and receiving handwritten letters? Now you can create your very own, handwritten font to email with.

3, 2, 1: We’re in BETA

Wed, 20 Apr 2011 23:00:00 GMT

Why? We’ve been beavering away on the new Pull website and although it’s not 100% ready; we believe in an ‘Agile’ approach so have decided to launch in BETA. If it ain’t flexible, if it’s not rammed full of teamwork, communication and innovation then it’s just not our spacesuit, baby. The new Pull site has been designed to be dynamic – forever evolving with new content.

The Mobile App vs the Mobile Website - A Surrey Development Discussion!

Tue, 19 Apr 2011 23:00:00 GMT

We’ve been considering the mobile app vs the mobile site for some time now. Why? Because more than 7.1 million Brits now access the internet via mobile* and a lot of our clients are now asking the question.

“Art is the Only Way to Run Away Without Leaving Home” ~ Twyla Tharp

Tue, 19 Apr 2011 23:00:00 GMT

Ever longed to visit the Palace of Versailles? Or maybe the Museum Kampa or the Museum of Modern Art? Now you can without leaving your desk. Google has launched the ‘Art Project’ with some of the most interesting art museums in the world and you can explore them using Google’s street view technology.

Email Marketing: Snow + Rock Forced Opt-in

Sun, 27 Mar 2011 23:00:00 GMT

Email is dead, right? We don’t think so. We’re not sure if it’s just us, but we see a generally increasing quality of email from recognised brands, and a decreasing quantity of pointless spam.

We Are Now Well and Truly Certified!

Fri, 25 Feb 2011 00:00:00 GMT

No, we've not been carted off to the crazy house - two of our developers successfully completed the latest Kentico CMS certification! Both developers passed the exam first time which is no surprise given their years of experience with the platform and our commitment to the Kentico community as a Kentico Gold Partner.

If you have any questions about Kentico CMS, or would like to know why Kentico is a better solution than open-source solutions, please get in touch!

Mobile Ecommerce - Are you Missing Out?

Wed, 12 Jan 2011 00:00:00 GMT

Interesting stats came from the Christmas period from Pull US client’s ecommerce sites. The data seems to support a view that Pull Digital are developing that our client’s don’t necessarily need mobile websites – but, rather, sites that look and work well on mobile devices as well as computers. For one client in particular; 5% of revenue in the three months leading to Christmas came from mobile devices. Of that, 82% came from the iPad, 15% from the iPhone, and 3% from the Android platform.

Our Fave Ad Campaigns for 2010

Wed, 15 Dec 2010 00:00:00 GMT

After a chat in the office, which resulted in a jolly good laugh; we decided that our favourite ad campaigns for 2010 were the two below...we're not alcoholics though....honest gov!

We've Been Made a Spectacle of by Figaro Digital

Mon, 06 Dec 2010 00:00:00 GMT

Digital gurus, Figaro Digital, have featured Pull Digital in a case study on PPC best practise.

You as a Brand - Get yourself to #1 on Google

Thu, 18 Nov 2010 00:00:00 GMT

Pull Digital push the boundaries of Personal Online Reputation Management.

Google to Launch Video PPC

Wed, 17 Nov 2010 00:00:00 GMT

Google is beta testing a video extension to PPC ads in the US. The videos play automatically beneath each standard ad – if a user clicks on the video they will be taken through to a branded website.

Reference Point

Mon, 08 Nov 2010 00:00:00 GMT

A Wordy Web on the Web

Kentico Connection

Wed, 03 Nov 2010 00:00:00 GMT

Visiting the first ever Kentico conference in Prague last week

OoooOoooO Spooky!

Thu, 28 Oct 2010 23:00:00 GMT

Happy Halloween from all at Pull Digital

The Power of a Great Story (and a Good Laugh)

Thu, 21 Oct 2010 23:00:00 GMT

We love this video...

The Importance of Humour in Online Marketing

Sun, 17 Oct 2010 23:00:00 GMT

We’re all adults here, we know that at the end of the day; online marketing is about growing your business reach. We can dress it up as ‘engaging with your customer’ and ‘being transparent’ - and those sentiments are absolutely true but they’re not the end goal, if we’re going to be honest about it. The end goal is about improving your business, whether it be functionality, customer service or profit (let’s hope it’s all of those!) Why else would businesses invest in online marketing if it’s not to further their business prospects?

We’re Hiring an ASP.Net Developer!

Tue, 12 Oct 2010 23:00:00 GMT

Pull Digital are looking for a business-savvy developer to join our web development team in a small, dynamic, fast- growing Online Marketing Agency. See full details below, and call us on 01483 424460, or email manoj@pulldigital.com if you would be interested in this exciting role.

Free Pitching

Mon, 04 Oct 2010 23:00:00 GMT

I’ve been reading with interest and asking colleagues about their views on ‘free pitching’ this week after visiting www.no-spec.com - a forum for designers to unite with each other against free pitching. One internal discussion on the subject, included a theoretical game of ‘What would you do for £1million?’ – and answers mostly involved nudity. I guess the concept of running naked down Oxford Street seems palatable with a guaranteed outcome of £1m - although I would question who puts up this metaphorical £1m and what their motivation might be?

Google Instant - What they didn’t tell you: AdTEch London 21st

Mon, 27 Sep 2010 23:00:00 GMT

Chance to hear from the horse’s mouth about Google Instant as Google were running seminars at AdTech in London today.

They came over as very pleased with their new baby, and were looking for assuring noises from the audience – who to be honest appeared less excited about it than Google. . .

Facebook Fine-tunes Ads for $1.2 Billion Revenue

Mon, 23 Aug 2010 23:00:00 GMT

Multiple sources are reporting that Facebook is set to take over $1 billion in advertising revenue this year. The platform is a social revolution in it’s own right – maybe it deserves such fiscal wealth - but what does it mean for you and I?

Only 20% of Advertisers Happy with PPC

Sun, 01 Aug 2010 23:00:00 GMT

Often when we win new business, we inherit the PPC campaigns that our clients’ previous agencies haphazardly assembled. We nearly always start the campaigns again after some business segmentation work and some strategic planning which cuts costs for our clients whilst increasing their conversions.

Open Source Vs. Licenced

Thu, 29 Jul 2010 23:00:00 GMT

Here at Pull Digital we've always been of the ‘right tool for the right job’ mindset and this includes choosing the right software to utilise for our clients’ projects. Having researched multiple options for both open source software (OSS) and licenced platforms, we chose Kentico and ASPDNSF, licenced content management systems (CMS). Why?

Pull create Twitter app for Kentico - ‘Tweeto’

Sun, 25 Jul 2010 23:00:00 GMT

Following a client request; we have created a unique app. named Tweeto which works on our partner CMS platform, Kentico. Tweeto allows users to automatically update their site with their current Twitter status.

Good as Gold. Pull Digital announced as Gold Partner to Kentico

Tue, 01 Jun 2010 23:00:00 GMT

How does it work? Here at Pull Digital, we design and create award winning websites for our clients. These sites are then usually implemented in to Kentico's powerful and agile content management system (CMS). Clients receive a secure log-in which allows (even non-technical) staff to easily update and amend text, graphics, images and more. Kentico CMS offers clients features such as surveys, online forms, forums, blogs, newsletters and even shopping carts - it's dedicated level of service and versatility make for an incredible 'best-of-breed' product. We are, therefore, really pleased to have become their gold partner.

Marketing/Account Manager Seeks Fun, Creative Agency

Thu, 27 May 2010 23:00:00 GMT

As Pull briefed recruitment agencies the length and breadth of the country to find an experienced agency account manager, little could we know that at exactly the same time a talented client account manager had spotted Pull on the web.

We’re Hiring a Search Marketing Exec!

Wed, 21 Apr 2010 23:00:00 GMT

We need a business-savvy search marketer with enough knowledge of traditional marketing best practice to feel comfortable with our philosophy that we’re a communication company first and a technology company second.

Pull Digital Sponsors Key Ecommerce Event

Sun, 28 Mar 2010 23:00:00 GMT

Pull Digital invites and encourages ecommerce clients and others interested in ecommerce to attend Catalyst on 12th/13th April at The Brewery on London.

Pull the other one - Two international awards?

Mon, 15 Feb 2010 00:00:00 GMT

It’s no joke.

Pull Digital and Conversis have won two international awards for the Conversis Health website.

The Top 3 Mistakes in Pay Per Click Advertising

Wed, 27 Jan 2010 00:00:00 GMT

One hundred and seven thousand key phrases. And over seventy randomly named Campaigns. Manageable? Of course not. This is what we ‘inherited’ when we recently won a new client. And the culprits? The UK’s biggest SEO & Internet Marketing Agency, and well – Google themselves who had a hand in it.

SEO - How many terms can you reasonably target for your website?

Thu, 21 Jan 2010 00:00:00 GMT

Most SME’s face this search optimisation dilemma. The home page is their ‘best bet’ for search results, so the recommended strategy of creating separate pages for each topic or search term is not really realistic for them, as their PageRank gets sharply diluted inside their website (it shouldn’t – but that’s another story).

Three reasons why you shouldn’t use a PPC specialist

Tue, 12 Jan 2010 00:00:00 GMT

Considering a Pay Per Click Specialist for your PPC Management?

Don’t - and here are three reasons why not

Creative Director sells his Twitter background space

Fri, 04 Dec 2009 00:00:00 GMT

Our Creative Director here at Pull Digital, Paul Stratford, in an attempt to raise some extra cash for the coming holiday season has decided to put the background of his Twitter profile up for sale. We all called him crazy for doing so, but it seems to have taken off, with adverts from The Appliance Warehouse and Pure Triumph already making an appearance.

Pull Digital wins Explore for Digital Media

Tue, 17 Nov 2009 00:00:00 GMT

Uncharacteristic though it is for us to blow our own trumpet - sorry - we can’t contain ourselves.

Pull has won the account of leading adventure travel company Explore.

Copy - "Keep it Short" isn't just for websites

Fri, 13 Nov 2009 00:00:00 GMT

My favourite quote of all time for copywriters is: "If I'd had more time I would have written a shorter letter" - Mark Twain. There is almost nothing worth saying that can’t be said better with fewer words. One great thing about the web is that the way people consume text on it means you have to be brutal about this.

E-commerce Migration Checklist

Fri, 06 Nov 2009 00:00:00 GMT

You want to migrate an ecommerce store across platforms?

If you want to lose SEO ranking, waste your marketing spend and alienate customers, migration could be the best way of damaging the bottom line...

All Websites need a Conversion Funnel

Sun, 27 Sep 2009 23:00:00 GMT

At Pull we try very hard not to just do Design. That is, we like to create sites where site architecture, graphic design, copy and search marketing are all used in a complementary way to make a site that looks good, but more importantly really works. This makes site design truly a team sport in our office, and starts with principals and a wire-frame, not a home page design.

Telling the Truth - the least used trick in marketing

Sun, 20 Sep 2009 23:00:00 GMT

Notoriously, Gerald Ratner lost his job for being honest about the ‘Crap’ his company was peddling. No wonder so many marketers are afraid of the truth. So how honest should you be with your marketing?

New Websites, New Offices & a Social Media Whirl

Mon, 14 Sep 2009 23:00:00 GMT

It’s been a crazy few months at Pull with the purchase of our new office in Godalming, Surrey, several new recruits, and oh yes, lots of new and challenging projects. For Pull watchers, here is a snap shot of a few things we have been doing for our clients and some stuff we have coming up.

Social Networking for Business: Five Top Tips

Thu, 27 Aug 2009 23:00:00 GMT

It’s very easy to jump on the bandwagon with social networks. All the rage. these communications tools can provide a great avenue to reach new customers and contacts. At the same time they can burn masses of time and divert you away from other business development tactics. So what are the obstacles that the uninitiated should try and avoid? Here are 5 factors to assess if social networking makes real business sense for your organisation.

Selling yourself on-line

Tue, 11 Aug 2009 23:00:00 GMT

We recently co-wrote an article with a partner of ours 'Extended Thinking' for the hugely popular 'Tax Adviser Magazine', although it stands for any person in any industry, not just Tax Advisors! The article is on building, managing and selling a powerful profile on-line.

It's for charity mate! Result!

Wed, 22 Jul 2009 23:00:00 GMT

The Pull team comprising Chris Bullick, Paul Stratford and honorary member (and fund-raiser in chief) Toby Elliot raised £500 between them for the NSPCC at the Big Bike Ride in Horsham last weekend.

It's for charity mate!

Tue, 14 Jul 2009 23:00:00 GMT

One of our Directors – Chris Bullick – is doing a 75k Mountain Bike Marathon this Sunday and raising funds for the NSPCC.

Product Configuration for AspDotNetStorefront and ChannelAdvisor e-commerce platforms

Wed, 08 Jul 2009 23:00:00 GMT

We regularly face some interesting challenges with complex product variations with these platforms. Especially as ChannelAdvisor’s Premium Store’s platform only allows one “parent-child” relationship for products and their variants.

If only all banner ads were this good

Thu, 02 Jul 2009 23:00:00 GMT

Came across this cracking banner ad.

Social Media - Why marketers can’t afford to ignore it

Mon, 22 Jun 2009 23:00:00 GMT

Pull recently held a Social Media Roundtable for an interested group of staff, clients and friends. This was an informal gathering that sort of morphed into being. Perhaps that was because we were motivated as much by the chance for some real social interaction in the sunny garden of a local hostelry. . .

Re-claiming your online brand

Tue, 28 Apr 2009 23:00:00 GMT

How does your brand appear in search results? Although most of our clients are looking beyond scoring the #1 spot for their brand; towards securing a larger market share of valuable generic search phrases, it pays for every company to take care of their brand online – and nowadays, this mean how your brand appears in search.

Paid Search results beat Organic

Wed, 22 Apr 2009 23:00:00 GMT

“Stop your Pay Per Click advertising when you get to page one of Google”. Right or wrong? Well we have been repeating this received mantra since we have been in the business. It seems to make sense – why pay to get on to page one of a search engine when you’ve got there for free?

What's in a name? that which we call a rose By any other name would smell as sweet

Mon, 20 Apr 2009 23:00:00 GMT

But you wouldn’t find it on Google. In the world of search, what you call your product does matter (unlike Shakespeare’s Juliet, who didn’t mind what her lover was called).

Relationship Marketing: How To Win Friends and Influence Voters

Tue, 11 Nov 2008 00:00:00 GMT

While us Brits watched from afar at the unwinding of the US election and Obama's epic victory, most of us were blissfully unaware of the extent of his campaign to engage with the American public.

Make Email Marketing Work: 6 Easy Rules

Thu, 06 Nov 2008 00:00:00 GMT

Hitting a larger target audience for less money seems like a bit of a no-brainer at the moment and email marketing certainly hits the nail on the head. However, as effective as it is, it's also easy to get wrong. Get it right and you can generate further sales and leads and retain client loyalty.

XAML (that’s ‘Zammel’ to creatives)

Fri, 31 Oct 2008 00:00:00 GMT

Designers ask why they should use vector based software for laying out sites and applications when Photoshop always worked fine. It does, but clients make changes - and those changes involve a combination of designers and techies sharing responsibilities for who does what.

What we've been looking at this week...

Tue, 14 Oct 2008 23:00:00 GMT

When we haven't been working (honest boss), a few things have caught our eye this week:

Don't use a web design agency to design your website

Wed, 17 Sep 2008 23:00:00 GMT

Content over creativity? To Flash or not to Flash? Search Engine
Opti-what? With so much to consider, how exactly can you ensure that your website is going to work for you?

Tripping over your words

Mon, 01 Sep 2008 23:00:00 GMT

There’s a lot of marketing lingo out there and it’s always a struggle to keep up with the latest additions, especially in the age of Web 2.0 (uh-oh, is that marketing lingo?!)

Positioning yourself

Thu, 07 Aug 2008 23:00:00 GMT

Welcome to our re-launched brand and website, and thanks for having a look at our first ever blog post. Considering it's what we do, I could not help thinking how challenging positioning our brand, defining the site architecture, and developing key messages had been.