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Using Multisensory Design to Improve Human Experience

How do colour, smell, texture and sound affect how you experience and interact with products and services?

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Winners of the German Design Award 2018

We’re delighted to announce that the PDD-design Unbersonic toothbrush for Swisslux has won the 2018 German Design Award.

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The advantages of having an in-house Development Centre (DC)

One of the unique things about PDD is that its London studio has its own in-house DC, which provides our clients and PDD designers and engineers with some massive advantages over competitors.

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The benefits of using Computational Fluid Dynamics as a tool for innovation

Alex Hanson discusses the benefits of using PDD’s Computational Fluid Dynamics (CFD) packages as a powerful tool for creativity and exploration throughout the design process.

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Our Hong Kong team re-locates to the achingly photogenic Quarry Bay area

Our Hong Kong team recently made a successful move to their new studio in the Quarry Bay area of Hong Kong. With its unique architecture – an amazing mixture of old and new buildings – the area allows for stunning night photography and is a stark contrast to the typical Hong Kong skyline we had in the Sheung Wan district.

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PDD completes its transition to the 2016 version of ISO13485 for Medical Devices.

PDD has completed its planned transition to the latest version of this rigorous international quality assurance standard for medical devices, building on the success of earlier transitions and successful audits to the FDA 21CFR Part 820 in 2015.

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What is design thinking?

At PDD, we get asked this question a lot. What is Design thinking? So here is a brief summary of what it means and the benefits it could have to your organisation.

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Top tips from Jamie Buckley on how graduates can impress a recruiter…

Jamie Buckley, Creative Director, features in the New Design Magazine Graduate Showcase 2017 supplement and offers advice on how to impress a recruiter.

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Homecare: Working families demanding speed & convenience

Here at PDD we love exploring the intersection between trends and key sectors. So we’ve put together a short snap-shot series looking at trends within Homecare and what they could mean to the fragrance and packaging sectors.

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Learning from real world use – complementing medical device experience databases through analysis of social media

An extract taken from Chris Vincent’s knowledge piece that discusses the growing use of digital platforms such as social media to understand how people really use medical products.

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Millennials demanding eco products but not willing to compromise on quality & efficacy

Here at PDD we love exploring the intersection between trends and key sectors. So we’ve put together a short snap-shot series looking at trends within Homecare and what they could mean to the fragrance and packaging sectors.

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The role of a moderator in Human Factors studies…

It may sound strange to say it but the role of a moderator, in my opinion, is to be a bit of a Chameleon. And a few acting skills don’t go amiss either! Let me explain…

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Single-person households driving alternatives in homecare

Here at PDD we love exploring the intersection between trends and key sectors. So we’ve put together a short snap-shot series looking at trends within homecare and what they could mean to the fragrance and packaging sectors.

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Human Factors: The importance of exposure to the end user

When previously working as a design engineer for a medical device manufacturer I was not always exposed to the end user of the device I was developing. Due to the pressure on resources, time required to arrange testing or the complexity of negotiating hospital access this activity was frequently put on hold.

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PDD’s Managing Director of Asia, Oliver Breit, is promoting The Damned 40th anniversary tour

As part of their Australasian tour, Punk forefathers The Damned will play their Hong Kong show this month, only their second live performance in this territory to date. Mentioned in the same breath as The Clash and The Sex Pistols, the legendary British rockers are currently celebrating the 40th anniversary of their 1977 debut ‘Damned Damned Damned’ […]

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‘Insight Driven Innovation’, PDD features in New Design Year Book 2017.

Vassilios Kanellopoulos talks to New Design magazine about PDD enjoying another successful year creating innovative products, services and experiences for clients the world over.

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PDD at the Surface Design Show 2017

The Surface Design Show is an annual event showcasing the latest internal and external surface materials and architectural lighting. We went along this year to see what’s new and inspiring in the world of surface materials. Here’s a roundup of what caught our eye…

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CES 2017 highlights growing concerns over global air pollution and its associated health impact

With more than 80% of people living in urban areas and air pollution a hot news topic, it was no great surprise to see that one of the biggest themes at CES this year was ‘air quality’.

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An amazing start to the year – PDD-designed night vision smartphone attachment, Blazespark™, is honored at CES 2017 Innovation Awards.

PDD’s client, eMagin Corporation, is a leader in OLED Micro Displays and is a company at the forefront of the virtual Reality (VR) and Augmented Reality (AR) revolution. eMagin has been named a CES 2017 Innovation Awards Honoree in the Digital Imaging product category for PDD-designed BlazeSpark™. The innovative product offers the most advanced NIR night vision technology for consumers.

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Patient Centred Design – Is the Pharma industry playing catch up?

The consumer goods sector (FMCG, apparel, automotive, electronics) has always had greater freedom to explore design research in comparison to the Pharma industry, which is significantly more restricted. One of the problems with a stricter and more constrained set of rules is that it can curb innovation by creating limitations in the approach Pharma companies take during the development process and justification for when Patient Centred Design comes into debate. Often regulatory walls can slow the development of a new products and services and directly affect the time taken to introduce a new product to market.

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MEET THE BLOGGERS

Janet Principal – Design Research View posts by Janet >
Marko Principal – Industrial Design View posts by Marko >
Oliver Managing Director Asia View posts by Oliver >
Vicky Business Development Manager View posts by Vicky >
Vass Business Development Director View posts by Vass >
Simon Consultant – Engineering Design View posts by Simon >
Ronan Consultant – Product Design Engineer View posts by Ronan >
Nick Senior Consultant - Human Factors & Usability View posts by Nick >
Luke Consultant – Models & Prototypes View posts by Luke >
Hollie Senior Consultant – Human Factors & Research View posts by Hollie >
Daisy Business Development Executive View posts by Daisy >
Chris Senior Consultant - Human Factors & Usability View posts by Chris >
Alex Senior Consultant - Engineering Design View posts by Alex >
Sarita Wilkinson Senior Consultant – Design Insight View posts by Sarita Wilkinson >
Ivy Hong Kong Office Manager View posts by Ivy >

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