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<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:thr="http://purl.org/syndication/thread/1.0" version="2.0"><channel><title type="text">Pulse | PDD – London Product and Service Design Innovation Consultancy</title><link>/blog/</link><description>Pulse brought to you by PDD</description><lastBuildDate>Fri, 17 May 2013 15:58:42 GMT</lastBuildDate><language>en-US</language><sy:updatePeriod>hourly</sy:updatePeriod><sy:updateFrequency>1</sy:updateFrequency><generator>umbraco</generator><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/Pulse123" /><feedburner:info xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" uri="pulse123" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><feedburner:emailServiceId xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0">Pulse123</feedburner:emailServiceId><feedburner:feedburnerHostname xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0">http://feedburner.google.com</feedburner:feedburnerHostname><item><title>Links from the Studio (17.05.13)</title><link>/blog/2013/05/links-from-the-studio-17-05-13/</link><comments>/blog/2013/05/links-from-the-studio-17-05-13/#comments</comments><pubDate>Fri, 17 May 2013 00:00:00 GMT</pubDate><guid isPermaLink="true">http://www.pdd.co.uk/19903</guid><description><![CDATA[The studio link-senders have been quite busy this week, and we’ve certainly got a nice eclectic mix for you. Felix’s link on the Millennials generation is a very interesting read. Supposedly, the people who were born between 1980 – 2000 are the most narcisstic, selfish and shallow generation yet. But they’re also the generation that will save us all. Enjoy!]]> [...]</description><content:encoded><![CDATA[<p>The studio link-senders have been quite busy this week, and we've certainly got a nice eclectic mix for you. Felix's link on the Millennials generation is a very interesting read. Supposedly, the people who were born between 1980 - 2000 are the most narcisstic, selfish and shallow generation yet. But they're also the generation that will save us all. Enjoy!</p> <p><strong>From:</strong> Emanuele M.<br /> <strong>Subject:</strong> <a href="http://video.repubblica.it/tecno-e-scienze/niente-raggi-la-bici-del-futuro-ha-le-molle/127970/126471" target="_blank">Innovative bike wheels with springs instead of spokes</a></p> <p><strong>From:</strong> James S.<br /> <strong>Subject:</strong> <a href="https://myownfone.com/" target="_blank">OwnFone: Call-only mobile for children, seniors and clubbers</a></p> <p><strong>From:</strong> Fabien S.<br /> <strong>Subject:</strong> <a href="http://www.mddionline.com/article/hassle-free-colonoscopy-thats-what-israeli-start-ges-backing-promising" target="_blank">X-ray fluorescence capsule endoscopy for colon inspection</a></p> <p><strong>From:</strong> James S.<br /> <strong>Subject:</strong> <a href="http://www.wired.com/autopia/2013/05/lamborghini-egoist/#slideid-57810" target="_blank">Have Lamborghini gone too far with this one...</a></p> <p><strong>From:</strong> Felix T.<br /> <strong>Subject:</strong> <a href="http://nation.time.com/2013/05/09/millennials-the-next-greatest-generation/" target="_blank">How the Millennials will save us all</a></p> <p><strong>From:</strong> Emanuele M.<br /> <strong>Subject:</strong> <a href="http://www.bbc.co.uk/news/business-22513041" target="_blank">New credit card scam</a></p> <p><strong>From:</strong> Felix T.<br /> <strong>Subject:</strong> <a href="http://www.core77.com/blog/videos/more_vizzy_videos_the_art_of_making_by_deep_green_sea_24847.asp" target="_blank">Beautiful video of carpentry</a></p> <p><strong>From:</strong> James S.<br /> <strong>Subject:</strong> <a href="http://www.pantone.com/pages/pantone.aspx?pg=21111&amp;ca=90" target="_blank">Pantone - '50 years in colour'</a></p> <p><strong>From:</strong> Matt C.<br /> <strong>Subject:</strong> <a href="http://www.bbc.co.uk/programmes/b01sdrhf" target="_blank">3D printing manufacturing</a></p> <p>&nbsp;</p> <p>#LFTS tweet us, @pddinnovation, with your favourite links of the week!</p>]]></content:encoded></item><item><title>Reimagining Education </title><link>/blog/2013/05/reimagining-education/</link><comments>/blog/2013/05/reimagining-education/#comments</comments><pubDate>Wed, 15 May 2013 00:00:00 GMT</pubDate><guid isPermaLink="true">http://www.pdd.co.uk/19748</guid><description><![CDATA[Last month I had the pleasure of going to see Salman Khan, Founder of the Khan Academy, talk at London School of Economics. In this article I take a look at the principles of this new teaching phenomenon and what it might mean for the future of the classroom.]]> [...]</description><content:encoded><![CDATA[<p>Last month I had the pleasure of going to see Salman Khan, Founder of the Khan Academy, talk at London School of Economics. In this article I take a look at the principles of this new teaching phenomenon and what it might mean for the future of the classroom.<br /> <br /> <img src="/media/315921/khan_academy_image_4.jpg" alt="Khan Academy 2"/><em>Featured image credit: <a href="http://trikeapps.com/projects/sharing-the-love/khan-academy" target="_blank">Trike Apps</a>, above image credit: PDD</em></p> <div>Khan Academy is a not-for-profit organisation that provides a world class level of education to anyone with an internet connection, anywhere. If you haven't seen or heard of it before you really should check it out <a href="https://www.khanacademy.org/" target="_blank">here</a>.<br /> &nbsp;</div> <div>What started out as a hedge fund analyst tutoring his nephew over the phone every evening has now grown into a fully-fledged education platform educating 75 million people around the globe. It is no longer just used for supplementary tutoring, but is now replacing entire curriculums in schools, teaching children in 29,000 classrooms.&nbsp;</div> <div><br /> It really is inspirational stuff. During the lecture, Sal gave an example of an orphan in Mongolia who used the platform to teach herself mathematics, on computers donated to her orphanage by software giant Oracle. He went on to tell us how she now has over 100 videos that she has republished, translating his own videos on Algebra into Mongolian.&nbsp;</div> <div><br /> With three degrees from MIT and an MBA from Harvard, the level of teaching is truly world class. Bill Gates is very open about using Khan Academy with his own kids and it is amazing to think that this standard of teaching is available to anyone in the world.<br /> <br /> <img src="/media/315922/khan_academy_image_2.jpg" alt="Khan Academy 3"/><em>Image credit: <a href="http://www.khanacademy.org/image_cache/https:/img.youtube.com/vi/5-ZFOhHQS68/sddefault.jpg?fallback=https://img.youtube.com/vi/5-ZFOhHQS68/hqdefault.jpg" target="_blank">Khan Academy</a></em><br /> <br /> <div>With our current model of education, students are arranged in groups depending on age and taught a subject from a curriculum over a set period of time. Regardless of what level each individual student gets to in that particular subject the entire group moves on. This style of teaching leaves students behind at level 1 and by the time they reach level 10 they are still playing catch up. Regardless of how smart the student is, it becomes difficult for them to keep up with increasing levels of complexity introduced due to not having a proper understanding of the basics.&nbsp;</div> <div style="text-align: center;"><br /> "If one is master of one thing and understands one thing well, one has at the same time, insight into and understanding of many things."</div> <div style="text-align: center;"><strong>Gogh, Vincent Van</strong></div> <div><br /> The structure of Khan Academy promotes one big thing; mastery. There isn't a grading system that allows you to move on with a 'C'. Instead the subjects are broken down into bite-size pieces and you must have a complete understanding before you can move on to the next. When the platform is used in a classroom it gives the teacher transparency. She can see easily who is doing well in what subjects and who isn't. This can then be used to promote peer learning - all-in-all making sure no one student is left behind. This also means the students work at their own pace, allowing the motivated students to push on ahead and even help the slower students gain more attention by teachers to get up to speed. This creates a more personal and customised education that promotes learning to the highest level.&nbsp;</div> <div><br /> Frankly, I am jealous of kids that could grow up learning in this fashion. I can remember being the student who would get distracted in lessons and, before I knew it, be out of my depth, which only meant I would get distracted in the next lesson as I was so disconnected from the subject we were learning.&nbsp;</div> <div><br /> <strong>What could the future of the classroom be?<br /> <br /> <img src="/media/315935/khan_academy_image_3.jpg" alt="Khan Academy 4"/></strong><em>Image credit: <a href="http://3.www.okanagan.bc.ca/Assets/Departments+(Education)/Engineering+Technologies/Spaghetti+Bridge/kettle+valley/sbc_kids.jpg" target="_blank">Genaurdis</a></em><br /> <br /> The classroom of today inhibits students from developing social skills by not letting them talk and being punished if they do. However, with this style of education the classroom could be used as a place for peer learning and as a place for motivational teachers to create a bond with the students on a personal level. A place for students to work in groups on more hands-on creative projects that could implement the subjects they are learning in their own time. This would promote the development of other important life skills such as leadership and even more soft skills. This would change the dynamic of the classroom so kids that would have otherwise had a hard time socialising, but did very well academically, can now develop the much-needed people skills to work in the real world. After all, that is what education is supposed to prepare them for; it shouldn't just be equipping them with the skills to get an 'A' in a national exam.</div> </div>]]></content:encoded></item><item><title>Links from the Studio (10.05.13)</title><link>/blog/2013/05/links-from-the-studio-10-05-13/</link><comments>/blog/2013/05/links-from-the-studio-10-05-13/#comments</comments><pubDate>Fri, 10 May 2013 00:00:00 GMT</pubDate><guid isPermaLink="true">http://www.pdd.co.uk/19388</guid><description><![CDATA[In the UK, we celebrate Mothering Sunday on 30th March; however this coming Sunday 12th May marks International Mother’s Day for 83 countries around the world. Not only are you now more culturally aware, but you also have another reason to spoil your mother. We hope you enjoy this week’s links!]]> [...]</description><content:encoded><![CDATA[<div>In the UK, we celebrate Mothering Sunday on 30th March; however this coming Sunday 12th May marks International Mother's Day for 83 countries around the world. Not only are you now more culturally aware, but you also have another reason to spoil your mother. We hope you enjoy this week's links!<br /> &nbsp;</div> <div><strong>From:</strong> Ross P.&nbsp;</div> <div><strong>Subject:</strong> <a href="http://thisismadebyhand.com/" target="_blank">Promoting hand-made</a><br /> &nbsp;</div> <div><strong>From:</strong> Oliver S.</div> <div><strong>Subject:</strong> <a href="http://www.theartofmaking.net/" target="_blank">The art of making...</a><br /> &nbsp;</div> <div><strong>From:</strong> Milly R.</div> <div><strong>Subject:</strong> <a href="http://www.cassandradaily.com/life/drink-up/" target="_blank">Interesting examples of new techy beer packaging</a><br /> &nbsp;</div> <div><strong>From:</strong> Emanuele M.&nbsp;</div> <div><strong>Subject:</strong> <a href="http://www.repubblica.it/tecnologia/2013/05/07/news/la_maschera_dei_superpoteri_esiste_la_tecnologia_si_avvicina_a_iron_man-58180561/" target="_blank">Et voila... superhero masks now available!</a><br /> &nbsp;</div> <div><strong>From:</strong> Milly R.</div> <div><strong>Subject:</strong> <a href="http://www.fdin.org.uk/2013/04/new-sweet-range-from-maria-sharapova/" target="_blank">Tennis star Sharapova creates new confectionary line</a><br /> &nbsp;</div> <div><strong>From:</strong> Marie L.</div> <div><strong>Subject:</strong> <a href="http://www.youtube.com/watch?feature=player_embedded&amp;v=wOgIkxAfJsk" target="_blank">The history of typography stop-motion</a>&nbsp;<br /> &nbsp;</div> <div><strong>From:</strong> Milly R.&nbsp;</div> <div><strong>Subject:</strong> <a href="http://thenextweb.com/insider/2013/05/06/adobe-launches-new-creative-cloud-only-apps-and-services-photoshop-cc-indesign-cc-illustrator-cc-dreamweaver-cc-and-more/?fromcat=all" target="_blank">Adobe abandoning Creative Suite for Creative Cloud</a><br /> <br /> <br /> &nbsp;</div> <div>#LFTS tweet us, @pddinnovation, with your favourite links of the week!</div>]]></content:encoded></item><item><title>Kitchen Futures: Time starved, health hungry</title><link>/blog/2013/05/kitchen-futures-time-starved,-health-hungry/</link><comments>/blog/2013/05/kitchen-futures-time-starved,-health-hungry/#comments</comments><pubDate>Thu, 09 May 2013 00:00:00 GMT</pubDate><guid isPermaLink="true">http://www.pdd.co.uk/19284</guid><description><![CDATA[Kitchen Futures is a series of posts over the coming weeks, taking a glimpse into the future of home cooking through five trends spanning from short term to long term. Join us on a journey through the culinary landscape where we look at; how social and cultural changes are affecting the way we cook, what newly inspiring techniques will shape the future of cookware and what impact technology will have as it becomes more integrated and ambient in the future kitchen.]]> [...]</description><content:encoded><![CDATA[<div>Kitchen Futures is a series of posts over the coming weeks, taking a glimpse into the future of home cooking through five trends spanning from short term to long term. Join us on a journey through the culinary landscape where we look at; how social and cultural changes are affecting the way we cook, what newly inspiring techniques will shape the future of cookware and what impact technology will have as it becomes more integrated and ambient in the future kitchen.</div> <div><br /> First up in our Kitchen Futures series is: Time Starved, Health Hungry...</div> <div> <div><br /> Convenience cooking has come to represent 'unhealthy' and 'poor quality' in Western cultures. Ready meals and food quick fixes have been dominating the media with high salt, high sugar, links to obesity, poor nutrition - and more recently quality and origin.<br /> &nbsp;</div> <div>Healthy cooking and eating had become the hot topic from homes to governments.&nbsp;</div> <div><br /> But with work/life balance continuing to shift, traditional family eating habits becoming even more fragmented and the obsession with streamlining almost every aspect of life, the desire for convenience has never been higher. &nbsp;&nbsp;</div> <div>&nbsp;</div> <div>As the juxtaposition between 'convenience' and 'health' continues to add complexity to the lives of consumers, the question of - what will be the future of convenience cooking? - is open for definition.</div> <div>&nbsp;</div> <div>Smart solutions that create a balance between time, taste and health will ultimately win over consumers by integrating seamlessly into modern life and creating newly engaging and desirable cooking experiences.<br /> <br /> <img src="/media/310603/kf-1_consumer-text_graphic_2.jpg" alt="Time starved, health hungry image 2"/><em>Featured and above image credit: PDD</em><br /> <br /> <div>Convenience of the future will no longer mean unhealthy or poor quality...</div> <div><br /> Think...</div> <div><br /> <strong>Redefining classic techniques</strong> - origami inspired cookware made from alternative materials, pre-folded and pre-formed, offering speed and convenience. &nbsp;</div> <div><br /> <strong>Speed = distance/time</strong> - equipment enabling fewer steps and appliances with faster and more efficient cooking methods for 'made-from-scratch' dishes, as they become the new symbols of healthy cooking.&nbsp;</div> <div><br /> <strong>Process disclosure</strong> - smart packaging (transparency, traceability, openness) and digital enablement (first read systems, super-intuitive, fast &amp; slow modes) will come to represent quality. &nbsp; &nbsp;</div> <div>&nbsp;</div> <div><strong>Digital sous-chef</strong> - smart cooking appliances and systems that learn actions, make preparations and recommendations.<br /> <br /> <img src="/media/310604/kf-1_time_starved-health_hungry_moodboard.jpg" alt="Time starved, health hungry collage image"/><em>Image credit:</em><br /> <div><em>01 &gt;Paper vase cover by <a href="http://www.pepeheykoop.nl/welcome" target="_blank">Pepe Heykoop</a>&nbsp;</em></div> <div><em>02 &gt;Strike Matchbox for Hay by <a href="http://www.shaneschneck.com/ofd.shtml" target="_blank">Shane Schneck</a> &amp; Clara-von-Zweigbergk&nbsp;</em></div> <div><em>03 &gt;Mabel sofa, designed by Donna Wilson, manufactured by <a href="http://www.scp.co.uk/products/mabel" target="_blank">SCP</a></em></div> <div><em>04 &gt;Ikea Cook Book: Hembakat är Bäst, imagery from <a href="http://brklyngirl.com/2011/01/02/17336/" target="_blank">Brklyn Girl</a> &nbsp;</em></div> <div><em>05 &gt;<a href="http://www.conflictkitchen.org/" target="_blank">Conflict Kitchen</a>, photography by <a href="http://cometphoto.com/blog/?p=856" target="_blank">Renee Comet</a> &nbsp;</em></div> <div><em>06 &gt;Fold paper bags by <a href="http://www.ilvyjacobs.nl/foldbag.html" target="_blank">Ilvy Jacobs</a></em><br /> <br /> <div>Directions to consider when translating this trend: &nbsp;</div> <div> <ul> <li>Intuitive forms and layout</li> <li>Simplification and clarity in first read</li> <li>Glanceable graphics and UI</li> <li>Visual step-by-step</li> <li>Origami geometric structures</li> <li>Functional folds creating instant vessels</li> <li>Amplification of colours associated with health and well-being to give modern fresh twist.</li> <li>Contrasting combinations create a jarring play</li> <li>Natural neutral tones grounding bold colours&nbsp;</li> <li>Repetitive patterns</li> <li>Functional pattern derived from structures</li> </ul> </div> <div><br /> Look out for our second instalment in the series, where we will be taking a look at how increased urbanisation and growing populations are affecting home cooking.&nbsp;</div> </div> </div> </div> </div>]]></content:encoded></item><item><title>Links from the Studio (03.05.13)</title><link>/blog/2013/05/links-from-the-studio-03-05-13/</link><comments>/blog/2013/05/links-from-the-studio-03-05-13/#comments</comments><pubDate>Fri, 03 May 2013 00:00:00 GMT</pubDate><guid isPermaLink="true">http://www.pdd.co.uk/18952</guid><description><![CDATA[Morris dancing and maypoles – we wish everyone a very sunny and happy bank holiday in the UK today. And to our international readers, why not indulge in a little British tradition and don your bells and ribbons and join in the dancing?! To get you nice and relaxed for this 3-day weekend check out the offering of links that have been sent around the studio this week.]]> [...]</description><content:encoded><![CDATA[<p>Morris dancing and maypoles - we wish everyone a very sunny and happy bank holiday in the UK today. And to our international readers, why not indulge in a little British tradition and don your bells and ribbons and join in the dancing?! To get you nice and relaxed for this 3-day weekend check out this week's offering of links that have been sent around the studio this week.</p> <p><strong>From:</strong> James S.<br /> <strong>Subject:</strong> <a href="http://www.youtube.com/watch?v=SncapPrTusA" target="_blank">Amazing Nokia N96 advert from 2008 with Bruce Lee playing table tennis</a></p> <p><strong>From:</strong> Emanuele M.<br /> <strong>Subject:</strong> <a href="http://www.bbc.co.uk/news/magazine-22198554" target="_blank">My primary school teacher was right! Mind your calligraphy!</a></p> <p><strong>From:</strong> Fabien S.<br /> <strong>Subject:</strong> <a href="http://sites.tcs.com/big-data-study/big-data-study-key-findings/http:/sites.tcs.com/big-data-study/big-data-study-key-findings/" target="_blank">Tata consultancy services release findings from study on Big Data</a></p> <p><strong>From:</strong> Emanuele M.<br /> <strong>Subject:</strong> <a href="http://video.repubblica.it/tecno-e-scienze/canada-il-telefonino-flessibile-si-piega-al-primo-squillo/126941/125447?ref=HRESS-30" target="_blank">Flexible mobile phone bending when receiving calls</a></p> <p><strong>From:</strong> Steve Mc.<br /> <strong>Subject:</strong> <a href="http://fstoppers.com/colgates-clever-advertising-campaign" target="_blank">Colgate's ingenious advertising campaign</a></p> <p><strong>From:</strong> Ross P.<br /> <strong>Subject:</strong> <a href="http://www.prote.in/en/feed/2013/04/window-socket" target="_blank">Nice idea - the window socket</a></p> <p><strong>From:</strong> Emanuele M.<br /> <strong>Subject:</strong> <a href="http://www.bbc.co.uk/news/uk-22359307" target="_blank">Top mathematician solves WW2 letter cipher mystery</a></p> <p><strong>From:</strong> Felix T.<br /> <strong>Subject:</strong> <a href="http://www.slashgear.com/scientists-devise-plasma-launcher-the-holy-grail-of-physics-30280003/" target="_blank">PLASMA!</a></p> <p><strong>From:</strong> Amy R.<br /> <strong>Subject:</strong> <a href="http://www.youtube.com/watch?feature=player_embedded&amp;amp;v=A-gEt8aHqs8" target="_blank">Costa Coffee intelligent self-service espresso bar stimulates five senses</a></p> <p><strong>From:</strong> Emanuele M.<br /> <strong>Subject:</strong> <a href="http://www-03.ibm.com/press/us/en/pressrelease/40970.wss" target="_blank">World's smallest movie using atoms</a></p> <p><br /> #LFTS tweet us, @pddinnovation, with your favourite links of the week!</p>]]></content:encoded></item><item><title>English is Pink</title><link>/blog/2013/05/english-is-pink/</link><comments>/blog/2013/05/english-is-pink/#comments</comments><pubDate>Wed, 01 May 2013 00:00:00 GMT</pubDate><guid isPermaLink="true">http://www.pdd.co.uk/18835</guid><description><![CDATA[I’ve never been very good at languages: At school, I preferred the absolute nature of the physical sciences to remembering irregular verbs and sometimes-illogical pronunciations that the linguists thrived on. In this post, Martin discusses ColourTrick and how colour may be the key to helping us in learning a new language.]]> [...]</description><content:encoded><![CDATA[<div>I've never been very good at languages: At school, I preferred the absolute nature of the physical sciences to remembering irregular verbs and sometimes-illogical pronunciations that the linguists thrived on. Later on I went to evening classes to learn German and found to my dismay this language has an apparently-random assignment of masculine, feminine and neuter nouns. English, in comparison seems simple - for those of us who were brought up with it as their mother tongue!<br /> &nbsp;</div> <div>Yet English also has irregularities, with words that look the same but sound different and other words that look different but in fact sound the same. The English are perhaps not as tolerant as we might be of those learning our language and mispronunciation can even be construed as a point of humour: Remember the <em>'Allo 'Allo</em> character using phrases such as <em>"You are holding in your hind a smoking goon"</em> and, of course the repeated abuse of Manuel in Fawlty Towers?</div> <div><br /> For Spanish-speakers learning to grapple with the 20 different English vowel sounds, there is a very elegant solution offered by <a href="http://www.colourtrick.com" target="_blank">ColourTrick</a>&nbsp;and explained in a short video on their <a href="http://www.youtube.com/watch?v=1THETD7RqJI" target="_blank">Youtube</a> channel. In summary, this cleverly uses colours as a clue - linking the sound of the words for colours with the corresponding vowel sounds. For example, think <em>Blue</em> for the words <em>shoe</em>, <em>moon</em>, <em>you</em> and <em>Green</em> for the words <em>beach</em>, <em>field</em>, <em>ski</em>.<br /> <br /> <img src="/media/305007/colourtrick_image_2.jpg" alt="ColourTrick 2"/><em>Image credits: <a href="http://www.colourtrick.com" target="_blank">ColourTrick</a></em><br /> <br /> <div>The beauty of the ColourTrick technique is that it uses one sense (visual) to support another (sound), as well as the fact that the mind can easily remember colours and users will assign them to recognised words even when the print is in black and white - a sort of visual mnemonic. As well as stopping us behaving like Basil Fawlty, ColourTrick can also help with rhyming couplets, if you are of a poetic disposition!&nbsp;</div> <div><br /> I met Rosa de la Concha, one of the founding principals of ColourTrick, last Summer at the University of Cambridge, Judge Business School and was really impressed by her idea - I still have the ColourTrick iPhone App on my mobile - and think it must too have broader applications... Now if only there had been such an elegant solution to help me with my German grammar!</div> </div>]]></content:encoded></item><item><title>Links from the Studio (26.04.13)</title><link>/blog/2013/04/links-from-the-studio-26-04-13/</link><comments>/blog/2013/04/links-from-the-studio-26-04-13/#comments</comments><pubDate>Fri, 26 Apr 2013 00:00:00 GMT</pubDate><guid isPermaLink="true">http://www.pdd.co.uk/18397</guid><description><![CDATA[Monday marked Earth Day 2013, a 24 hour reminder to raise awareness and take action towards the preservation of our planet and its natural resources. Keen to be green? Then take a peek at Matt’s link, a documentary on the environmental impact our waste has on the planet featuring a well-known face. Or if you think we’re doomed, there is always that option of a one-way ticket to Mars... who’s in?]]> [...]</description><content:encoded><![CDATA[<p>Monday marked Earth Day 2013, a 24 hour reminder to raise awareness and take action towards the preservation of our planet and its natural resources. Keen to be green? Then take a peek at Matt's link, a documentary on the environmental impact our waste has on the planet featuring a well-known face. Or if you think we're doomed, there is always that option of a one-way ticket to Mars... who's in? &nbsp;</p> <p><strong>From:</strong> Robbie W.<br /> <strong>Subject:</strong> <a href="http://www.bbc.co.uk/news/science-environment-22146456" target="_blank">One-way ticket to Mars - Applicants wanted!</a></p> <p><strong>From:</strong> Taalib M.<br /> <strong>Subject:</strong> <a href="http://www.gizmodo.co.uk/2013/04/oculus-rift-multi-directional-treadmill-future-of-games/" target="_blank">Oculus Rift with omni-directional treadmill</a> &nbsp;</p> <p><strong>From:</strong> James S.<br /> <strong>Subject:</strong> <a href="http://www.youtube.com/watch?v=Haq4oP3B4rE&amp;" target="_blank">BERG launches the #FLOCK cuckoo clock</a></p> <p><strong>From:</strong> Matt C.<br /> <strong>Subject:</strong> <a href="http://www.trashedfilm.com/" target="_blank">Trashed - feature documentary on waste</a></p> <p><strong>From:</strong> Emanuele M.<br /> <strong>Subject:</strong> <a href="http://video.repubblica.it/tecno-e-scienze/obake-lo-schermo-malleabile-che-si-puo-pizzicare/126445?video" target="_blank">Obake, the display you can pinch</a></p> <p><strong>From:</strong> Felix T.<br /> <strong>Subject:</strong> <a href="http://www.ted.com/talks/dan_ariely_what_makes_us_feel_good_about_our_work.html" target="_blank">TED Talk on 'What makes us feel about our work'</a></p> <p><strong>From:</strong> Taalib M.<br /> <strong>Subject:</strong> <a href="http://howsecureismypassword.net/" target="_blank">How safe is your password?</a></p> <p><br /> #LFTS tweet us, @PDDinnovation, with your favourite links of the week!</p>]]></content:encoded></item><item><title>Planes to Pains: Human factors taking off in healthcare</title><link>/blog/2013/04/planes-to-pains-human-factors-taking-off-in-healthcare/</link><comments>/blog/2013/04/planes-to-pains-human-factors-taking-off-in-healthcare/#comments</comments><pubDate>Wed, 24 Apr 2013 00:00:00 GMT</pubDate><guid isPermaLink="true">http://www.pdd.co.uk/18222</guid><description><![CDATA[When I graduated with a BSc in Ergonomics (Human Factors Design) in 2011, it was clear that the subject is neither widely known nor greatly recognised, in fact I am constantly corrected that I did Economics at University. However, it was also apparent that certain industries placed great value in the area I had studied for three years; these were mainly energy, rail, aviation and defence - all big industries with a lot to lose if something were to go catastrophically wrong. It is therefore baffling to think the same attention to human factors isn’t apparent in healthcare.]]> [...]</description><content:encoded><![CDATA[<p>When I graduated with a BSc in Ergonomics (Human Factors Design) in 2011, it was clear that the subject is neither widely known nor greatly recognised, in fact I am constantly corrected that I did Economics at University. However, it was also apparent that certain industries placed great value in the area I had studied for three years; these were mainly energy, rail, aviation and defence - all big industries with a lot to lose if something were to go catastrophically wrong. It is therefore baffling to think the same attention to human factors isn't apparent in healthcare.</p> <p>A scientific field that has benefited aviation for 50 years is only just beginning to be recognised and valued in a medical context, where its application could prevent a vast amount of injuries and save countless lives. It's incredible to think that statistically you'd have to fly on a plane for 36,000 years before you'd incur a <span style="text-decoration: underline;">serious injury</span> due to a preventable error. But, if that serious injury then landed you in hospital, you'd have around a 1 in 300 chance of <span style="text-decoration: underline;">death</span> due to a preventable error. Why?</p> <p>In March 2013 the BBC aired an episode of Horizon entitled ' <a href="file:///R:/Marketing/Social%20Media/Blog/Stephanie/Working/1.%09http:/www.bbc.co.uk/programmes/b01rhfmg" target="_blank">How to avoid mistakes in surgery</a>' where Dr Kevin Fong, an Anaesthetic Lead at UCLH, highlighted a surgical case study which showcased how small and simple errors align to result in a preventable death. He then investigated systems and processes used in other safety critical industries which could be applied in the operating theatre to prevent such situations.</p> <p><img src="/media/297440/image_2.jpg" alt="Image 1"/><em>Dr Kevin Fong in BBC's Horizon: How to avoid mistakes in surgery - Image credit:&nbsp;<a href="http://www.uclh.org/News/Pages/DontmissBBCHorizontonight.aspx" target="_blank">UCLH.org</a>, Featured image credit: <a href="http://www.luftfahrt.ch/rega/flotte/ambulanzflugzeuge.html" target="_blank">luftfarht</a></em></p> <p>Throughout the programme Dr Fong touches on the training in the fire service, the teamwork of an F1 pit crew and the checklists used in aviation; all are safety critical industries and all use human factors within and beyond the examples he provides. He then demonstrates how lessons learned in these cases can, and have, been applied in and around operating theatres, with astounding results.</p> <p>It still begs the question; with such remarkable results, why the lack of human factors in healthcare?</p> <p>Dr Ken Catchpole (co-author of the study into <a href="file:///R:/Marketing/Social%20Media/Blog/Stephanie/Working/3.%09http:/www.clinicalhumanfactorsgroup.com/resources/08_qrt02/CatchpolePediatricAnestheisa.pdf" target="_blank">F1 pit-stop and aviation models for use in patient handover</a>) points out a few of the contributors to the lack of Clinical Human Factors in his TEDx talk in Santa Monica last year, it is definitely worth a watch <a href="http://www.ergonomics.org.uk/healthcare/why-medical-error/" target="_blank">here</a><a href="http://www.ergonomics.org.uk/healthcare/why-medical-error/"></a>. He talks through resistance from doctors and nurses, easily solved drug packaging design, the surgical hierarchy, not discussing 'near misses' and other basic examples where applying human factors would make a huge difference.<br /> <br /> <img src="/media/297441/image_3.jpg" alt="Image 2"/><em>Figures from Patient handover from surgery to intensive care: Using Formula 1 pit-stop and aviation models to improve safety and quality (Catchpole et al. 2007) - Image credit:&nbsp;<a href="http://www.clinicalhumanfactorsgroup.com/resources/08_qrt02/CatchpolePediatricAnestheisa.pdf" target="_blank">clinicalhumanfactorsgroup.com</a></em></p> <p>Despite factors such as proving its worth repeatedly in other industries, significant recommendations from the chair of an NHS trust (Sir Stephen Moss; his report can be found <a href="http://dl.dropbox.com/u/3203598/DoH%20HFRG%20Interm%20Report.pdf" target="_blank">here</a>), and impressive results when applied within a clinical setting, human factors still does not have its rightful place on the clinical map. Healthcare, as a whole, is staring into the face of huge challenges, however, IEC 62366 and current FDA direction ensure consultants such as I can at least promise a human-centred process that will ensure medical devices and equipment are safe and easy to use; a satisfying step in the right direction. Meanwhile, I look forward to the day the healthcare industry recognises clinical human factors for what it's worth. Lives.</p>]]></content:encoded></item><item><title>Links from the Studio (19.04.13)</title><link>/blog/2013/04/links-from-the-studio-19-04-13/</link><comments>/blog/2013/04/links-from-the-studio-19-04-13/#comments</comments><pubDate>Fri, 19 Apr 2013 00:00:00 GMT</pubDate><guid isPermaLink="true">http://www.pdd.co.uk/17720</guid><description><![CDATA[Who would have thought that everything from your smartphone camera to memory foam mattress have come about as a direct result of NASA inventions? You learn something new every day. Fortunately, if you’re taking a look at this week’s Links from the Studio, you might just learn four or five weird and wonderful things. What did people do before the internet?]]> [...]</description><content:encoded><![CDATA[<p>Who would have thought that everything from your smartphone camera to memory foam mattress have come about as a direct result of NASA inventions? You learn something new every day. Fortunately, if you're taking a look at this week's Links from the Studio, you might just learn four or five weird and wonderful things. What did people do before the internet?</p> <p><strong>From:</strong> Oliver S.<br /> <strong>Subject:</strong> <a href="http://www.psfk.com/2013/04/heineken-interactive-smart-bottle.html" target="_blank">Heineken Ignite</a></p> <p><strong>From:</strong> Billy B.<br /> <strong>Subject:</strong> <a href="http://www.stuff.tv/news/past-and-future/stuff/10-best-nasa-inventions-you-own" target="_blank">10 amazing NASA innovations we use every day…</a></p> <p><strong>From:</strong> Stephanie R.<br /> <strong>Subject:</strong> <a href="http://www.homewetbar.com/morning-putt-golfers-coffee-mug-gift-set-p-1748.html" target="_blank">Less tea, but more fun!</a></p> <p><strong>From:</strong> Matt C.<br /> <strong>Subject:</strong> <a href="http://www.buildingcentre.co.uk/events/event_diary_details.asp?id=915" target="_blank">Breaking world speed sailing record - talk</a></p> <p><strong>From:</strong> Emanuele M.<br /> <strong>Subject:</strong> <a href="http://video.repubblica.it/sport/fa-centro-attraverso-le-rocce-a-250-kmh-con-la-wingsuit/125607?video" target="_blank">Flying through a hole in the rocks at 250 km/h!</a></p> <p><strong>From:</strong> James S.<br /> <strong>Subject:</strong> <a href="http://www.youtube.com/watch?v=blAiAadPVKk" target="_blank">Very cool - Pixel Stars invade NY</a></p> <p><strong>From:</strong> Emanuele M.<br /> <strong>Subject:</strong> <a href="http://news.wustl.edu/news/Pages/25245.aspx" target="_blank">The happiness switch: Light emitter shining in mice brain generates reward<br /> <br /> </a><br /> #LFTS tweet us, @PDDinnovation, with your favourite links of the week!<a href="http://news.wustl.edu/news/Pages/25245.aspx"><br /> </a></p>]]></content:encoded></item><item><title>Is safety regulation stopping us from designing easy-to-use medical devices?</title><link>/blog/2013/04/is-safety-regulation-stopping-us-from-designing-easy-to-use-medical-devices/</link><comments>/blog/2013/04/is-safety-regulation-stopping-us-from-designing-easy-to-use-medical-devices/#comments</comments><pubDate>Wed, 17 Apr 2013 00:00:00 GMT</pubDate><guid isPermaLink="true">http://www.pdd.co.uk/17493</guid><description><![CDATA[Whilst perusing the web to stay abreast of current affairs in the medical device usability world, I came across an interesting topic with regards to the regulated and unregulated components of usability work in the sector. In this post, I discuss the delicate balance between 'safety & efficacy' and 'appeal & ease-of-use'.]]> [...]</description><content:encoded><![CDATA[<p>Whilst perusing the web to stay abreast of current affairs in the medical device usability world, I came across an interesting topic with regards to the regulated and unregulated components of usability work in the sector. We have on the one hand the regulatory requirement to develop devices that are safe and effective, free from potentially harmful use errors. Whilst on the other hand, we have the desire to create great user and patient experiences through devices that are appealing and easy-to-use. However, the tension between the two components can mean that we, as usability practitioners, get so distracted with regulatory issues that other characteristics of usability become neglected within the device user interface.</p> <p><img src="/media/289346/image_1.jpg" alt="Image 1"/><em>Featured image credit: <a href="http://puretownplanning.co.uk/1st-application-approved-off-to-a-flying-start/" target="_blank">Puretownplanning</a>, Above image credit: <a href="http://www.flickr.com/photos/s2ublack/6969278334/" target="_blank">Stewart Black</a> via <a href="http://www.flickr.com" target="_blank">Flickr</a></em></p> <div>This isn't necessarily our fault; in fact the FDA doesn't require great user experience, and IEC 62366 requires only "reasonable usability" which means that the regulatory requirement to systematically minimise use errors can quite easily dominate our focus. Furthermore, condensed and unrealistic project timelines can also impair our ability to create great user and patient experiences. The unfortunate result of such imposing dominance is that we design medical devices that are extremely safe but unfriendly to use, and in crowded markets this can deleteriously impact commercial success.</div> <div style="padding-left: 30px;"><br /> Stephen B. Wilcox picked up on this theme during the 2013 Human Factors and Ergonomics Society (HFES) Symposium on Healthcare and posted about how, David Barash, of GE Healthcare, pointed out the irony that all the device alarm systems in an Intensive Care Unit (ICU) have been granted FDA approval and CE Marks, but they are still just awful; the vast majority of alarms are false, the alarms are unrelated to each other, so multiple alarms can quickly create chaos, and users are given poor information about what to do. In other words, we are meeting all the regulatory rules, but the result is still terrible usability and an unpleasant environment. To read the full article go <a href="http://www.mddionline.com/blog/devicetalk/hfes-2013-and-regulated-vs-unregulated-components-human-factors-work-adventures-medi" target="_blank">here</a>.</div> <div><br /> Re-addressing the balance between the regulated and unregulated components of medical device usability engineering is important, especially as medical devices move out of the controlled hospital environment, where they're used by professional caregivers; to the uncontrolled home environment, where they're used by patients and lay caregivers. After all, poor user and patient experiences can add to users' workloads, leading to frustration and increasing the probability of potentially harmful use errors occurring. Therefore, creating great user and patient experiences and meeting the regulatory requirement are intertwined and should go hand-in-hand. Considering both components equally calls for a process-driven approach that is inherently human-centred and has an emphasis on risk management. This will achieve a level of intrinsic device usability that not only minimises the potential for harmful use errors but establishes appeal and ease-of-use, naturally leading to successful submissions and commercial success.</div> <p>&nbsp;</p>]]></content:encoded></item></channel></rss>
