With technology progressing the way it is, you may have come to the realisation that having an online store for your products and services is a must. And if you haven’t come to this realisation, you’ll soon understand the importance of having an e-commerce site. But how will you decide what platform to sell on?

There are many platforms out there. Online stores such as Shopify, Neto and WooCommerce are classified as your own online store. Whereas eBay, Amazon and etsy, are classified as marketplace stores.

Benefits of having your own store

There are many benefits of having your own online store. One of the best aspects is, your online store focuses solely on your own business. You have the ability to customise your store the way you want to have it, building your own brand identity. Not only that, you have full control over your own store, whether you want to set up a fun promotion, offer discounts or update your inventory yourself. This is particularly important if you have a physical store as well as an online store. You also don’t have the added cost of listing fees.

Another really important aspect of having your own online store is having access to your customer information, giving you the ability to remarket and retarget your products and services to them. If you decide to use personalisation features on your website, having this data will allow you to offer the best user experience, tailoring your products and content specifically to them.

Cons of having your own store

The downside of having your own online store (depending on how you look at it) is that you are responsible for doing all of the work. This includes, setting up all of your products and inventory correctly.

When you first start your online store, you will have a lack of traffic. It will be up to you and your marketing efforts to get the traffic flowing in. You will also need to build up your credibility so users see you as a trusted site.

There will also be start up costs involved including hosting fees, domain names and payment integration as well as the cost of the website itself.

Benefits of selling through a marketplace store

When selling through a marketplace store, you can be assured they are getting a lot of traffic. This should mean an increase in sales for your business. They also already have the trust and credibility established with their customers. These people will keep coming back to shop these sites, time and again. In fact, 90% of US shoppers even check Amazon before they make their purchase.

It’s important to remember, these shoppers also like the convenience of being able to shop multiple products from multiple businesses in the one place.

There is also the ease of setup, as a lot of it is already done for you.

Cons of selling through a marketplace store

With the ease of a setup already done for you, also brings the downside that you aren’t able to customise the look and feel to be the way you want it. Your branding will be missing, which can make it harder for customers to identify with you and remember who you are. Especially when there are multiple brands and companies vying for the same customers attention. You also won’t have access to customer details and data.

There are fees involved in selling through a marketplace. Normally you would be looking at a setup fee, plus a percentage of the sales going to the website you are selling through.

All of these factors will mean different things for different people, depending on your business, products and even your lifestyle. It’s important to weigh up each different aspect and how each will impact you and your business, both negatively and positively.

Published in: E-commerce

Tagged as: ecommerce website

With Google moving towards a more secure internet, chances are sooner rather than later you are going to need an SSL certificate for your website. You’re probably wondering what an SSL certificate is and why you even need one.

What is an SSL Certificate?

To successfully have your website using HTTPS, you first must obtain an SSL certificate. An SSL certificate encrypts the connection between the website and the visitor's browser. This means any data transmitted between the visitor's browser and the website, such as personal identifiable information or credit card details are protected and encrypted by the secure connection. When it is installed on your websites server it uses the HTTPS protocol and the green “Secure” message and padlock icon as seen below.

You have the option to pay for your SSL, or choose a free SSL. When deciding between the two, it's important to take into account all of the below factors.

Paid SSL

• Your paid certificate will last for 1-3 years depending on the option you pay for.
• Assurance that a trusted certificate authority has issued and signed it.
• The certificate authority checks and verifies the website owner as well as the business.
• You have 24 hour support, whether it be via chat, email or a phone call.
• Different warranty tiers available. This is an insurance that protects your website visitors against loss of money when submitting a payment on the website.

Free SSL

• The certificate will need to be renewed every 30-90 days.
• Signed by the issuer or a certificate authority.
• Only validate the identity of the website owner.
• No help, support or warranty provided.

While the level of encryption is the same for a free SSL certificate as it is a paid one, making a decision on which type of SSL certificate to get will come down to you as an individual and your own business needs. It’s important to weigh up the convenience and being able to rest easy knowing your site is safely secured with no hiccups along the way!

Once you do have your SSL certificate, there are many risks involved in migrating to HTTPS. Be sure you are aware of every step involved before attempting to do this yourself.

Published in: Website Usability, Digital Strategy, Web development

Tagged as: digital agency, digital strategy

Have you ever noticed you are being followed around Facebook with an ad of a site you may have just visited? I’m sure you’re thinking, how does Facebook know I was just on that page?! Freaky huh? ...Strange? A little! But it does succeed in keeping that website top of mind.

This marketing tactic is called Facebook retargeting.

How Facebook Retargeting Works 

Facebook retargeting works by showing relevant ads to people who have visited your website or a particular landing page on your website. This is made possible using the Facebook pixel.

The Facebook pixel tracks certain events or actions people are taking on your website. If someone has filled out an enquiry form, or added an item to their shopping cart, the Facebook pixel allows for these people to be added to a custom audience. This pre-defined custom audience is then applied to your retargeting ad campaign in your Facebook Ads Manager. The audience is then targeted with your ad in their News Feed.

Benefits of Using Facebook Retargeting

There are many benefits of using Facebook retargeting. It gives you the ability to:

• Target people who have already visited your website.
• Keep your company at top of mind while a user may be contemplating a decision to use your products or services.
• Target your current followers on Facebook, allowing you to upsell to them.
• Create a ‘Lookalike’ audience based on people who share similar interests as your current audience.
• Gain extensive insight and analytics on your ads and users.

Making Sure Your Facebook Ad Is Relevant

It is important to remember that these ads need to be relevant. Facebook gives you a relevancy score based on the feedback Facebook receives from the audience you have set. If Facebook users from your audience hide your ads from their News Feed, your ad will receive, a lower score. If Facebook users engage and interact positively with your ad, the higher your score will be. Your score gets updated as more people interact with your ad.

Your relevance score can be found in your Ads Manager under the Ads tab.

Is Facebook Retargeting For You?

A Facebook retargeting campaign can come with many benefits for all types of businesses, but setting up a retargeting campaign can be tricky if you don’t have the experience! Monitoring the campaign daily is a must to ensure you maintain a high quality score. It’s best to leave this to a professional. To find out whether a Facebook retargeting campaign could work for you, contact Punch Buggy today.

Published in: Digital Strategy, Social Media

Tagged as: digital agency, digital strategy

AMP or Accelerated Mobile Pages, put simply, are web pages that load extremely fast on mobile devices. They are near instant! Launched back in February 2016, Google’s AMP Project shows these pages in the mobile search results. You may have already noticed these pages. They appear with a small lightning bolt icon underneath the website URL.

How does AMP Work?

Designed for high performance, AMP pages are minimalist versions of your website pages optimised for mobile. Most of the design elements and JavaScript code (commonly used for animations etc.) are taken out of the page, consequently making the pages load faster.

The negatives

AMP doesn’t allow for custom widgets, custom carousels or custom navigation menus. You will need to use AMP services to develop these such as AMP Carousel.

Two versions of the page also need to be created. The original page, and an AMP page. Therefore, you will be managing and maintaining duplicate content.

AMP tracking capabilities

To track AMP pages, a different analytics tag is required on each of your mobile pages. Currently, you are not able to track all of the data you can in standard analytics. Google’s support pages tell us the following data you can track on AMP pages:

• Page data, including domain, path and page title
• User data, including client ID and timezone
• Browsing data, including referrer and unique page view ID
• Browser data, including screen height, screen width and user agent
• Interaction data, including page height and page width
• Event data

But how effective is this data, and more importantly, how can we be sure it is correct? Business Insider published an article back in March 2017 acknowledging issues with inflating traffic numbers in Google Analytics, between AMP and non AMP pages. There have also been issues with Google Analytics registering a person leaving the website, when in fact they have left an AMP page, for a non AMP page on the same website.

So, are we really ready for AMP yet?

With these issues being reported, we have to wonder if we are really ready for AMP technology. At the time of publishing this article, there was no known easy solution to fix these issues.

The question you might want to ask yourself, is whether you’re most interested in accurate data or a super fast user experience for your mobile visitors.

We’ll let you decide for yourself!

If you are struggling with page loading times there are always fixes you can do to improve this. One of the easiest, and most actionable fixes you can do yourself, is optimising your images. 

Published in: Website Usability, Web development

Tagged as: digital agency, web design

At the beginning of this year, we published an article on HTTP pages now showing as “Not Secure” in Firefox and Chrome browsers. This was to announce the change in connection security warnings for any HTTP pages that have credit card or password fields on them.

So what is HTTP/S

HTTP is the protocol use by the World Wide Web. It forms the connection between the website and its visitors. The S on the end of HTTPS means ‘Secure’ and the connection between the website and its visitors are encrypted using an SSL certificate.

How a secure website currently looks

How a non secure website currently looks

How a non secure website will look as of October 2017

There is now a new advancement in Google’s efforts to encourage people to make the switch to HTTPS. Google announced this statement a few months ago:

“Beginning in October 2017, Chrome will show the ‘Not secure’ warning in two additional situations: when users enter data on an HTTP page, and on all HTTP pages visited in Incognito mode.”

What this means for website owners

This means, if your website has a form on it or a search box, and your website is still using HTTP, your website will be shown as “Not Secure” to your website visitors.

Google has started emailing website owners via Google Search Console of certain pages on their websites that will be shown as “Not Secure” in Chrome 62 as of October 17.

If you don’t have your website setup in Google Search Console, you won’t receive any notifications about this.

Here is a copy of the email:

Google then goes on to say that eventually, all HTTP websites will be shown as “Not Secure” even if the user is browsing in Incognito mode.

Migrating to HTTPS

So, what’s the next step? You can fix this by migrating to HTTPS today. This is the only way to ensure your website will be shown as “Secure” to all users, across all browsers. We wouldn’t recommend putting this off any longer.

Firstly, you will need to purchase and install an SSL certificate. This can be done through your web hosting provider and in some cases can be provided free via the Let's Encrypt project. Speak to your hosting provider about what options are available to you.

Secondly, a fairly delicate process is involved to successfully change the configuration of your website to solely use the HTTPS protocol. It is best to leave these changes to a professional, as there are many ways migrating to HTTPS can go wrong if done incorrectly.

Published in: Website Usability, Digital Strategy, Web development

Tagged as: digital agency, digital strategy, websites

You may have been recommended to migrate your website over to HTTPS. With what appears to be a simple change, you also might be deciding to do this yourself. We strongly recommend using caution when doing so as the risk involved can be catastrophic if done incorrectly.

Purchasing the SSL Certificate yourself is easy enough. Installing the SSL Certificate yourself can be a little trickier. But making the migration over to HTTPS is a whole other ball game. The steps involved are lengthy, and if you don’t factor everything in your website can suffer a huge loss. Not only in search engine rankings and traffic, but financially.

We’re all too often coming across horror stories of these migrations gone wrong and a recent one to mention is HTTPS migration gone wrong on the Moz forum.The owner of the website started to notice a HUGE drop in traffic to the website. And not just by fifty people. But by hundreds!! This was 90% of their overall website traffic.

As you can image, if your website is your main source of income where you are selling a product or service, this can be a huge loss, not only to your business, but your financial well being.

So what happened here?

The owner wasn’t educated in all the steps required for a successful changeover to HTTPS and subsequently lost thousands of dollars in revenue by not adding what’s called 301 redirects to redirect all website traffic to the HTTPS version of the website. What this means is, Google didn’t recognise that http://yourwebsiteurl.com.au/ and https://yourwebsiteurl.com.au/was in fact the same website. Crazy... yes it’s that easy for things to go south.

How to avoid this

The best way to avoid a mishap like this, is to enlist the help of an experienced digital agency specialising in HTTPS migration. We highly recommend you always ask for proven case studies that demonstrates their process and experience with these types of migrations.
The process typically crosses both a development team and a marketing team so understanding their capabilities is key.

You can also ask some specific questions around their process to gauge their experience such as:

• What would you do with my disavow file?
• What 301 redirects would you put in place for my website?
• How do you know if the migration was successful?
   

Published in: Website Usability, Digital Strategy, Web development

Tagged as: digital agency, digital strategy, website

The Facebook pixel is an amazing tool if you know how to use it, and more importantly, use it correctly. You can track all sorts of data allowing you to refine your advertising strategy and reach the right people.

But what exactly is the Pixel? And how does it work?

What Is the Facebook Pixel?

The Facebook pixel is a tool used to track certain actions people are taking on your website based on your advertising efforts. Essentially allowing you to measure your advertising results and success. Think of it as an analytics tool.

How to Use the Facebook Pixel

To use the Facebook pixel you will need to add a snippet of code to the header of your website. This allows for certains actions taken on your website to be tracked. You can create your Facebook pixel by navigating to the Ads Manager and clicking on the Pixel tab. You will need to create a name for your Pixel and then accept the terms. Once created, you will need to highlight the code and copy it. This is the code that gets pasted into your website's HTML.

Once this has been done, you can set up certain actions or events to be tracked. For example, if someone adds an item to their cart on your website, or if someone performs a search on your website. You may also want to track certain leads, or if someone has added a product to their wishlist.

You also have the ability to set up custom conversions using the Facebook pixel. For example, a contact form enquiry.

All of these events give you the ability to set up custom audiences which can then be used to retarget these visitors on Facebook. This allows you to reach the right people for more targeted advertising.

If someone has added an item to their shopping cart, the Facebook pixel will trigger this action, add this user to your Facebook audience, and then retarget them with a particular ad. This is called Facebook retargeting.

Helpful tip!

It’s important to remember that if you boost a Facebook post, the pixel can’t track conversions. You will need to go into your Ads Manager and select the Pixel tracking option.

The Facebook pixel can be a great analytics tool, giving you insights into what your users are doing and how they doing it. It’s definitely something to think about before you start running your next campaigns.

Published in: Digital Strategy, Social Media

Tagged as: digital strategy, social media

You may have noticed there are two types of actions you can take towards Facebook Business Pages. One, you can “like” the page. Or two, you can “follow” the page. But what is the difference? And how does each different action affect your news feed or your own business page?

To Like

By liking a page on Facebook, you will also automatically follow the page.

• This page's updates may appear in your news feed.
• This page will appear underneath the About section of your profile.
• Your profile may appear to other users, showing them you have liked that page.

In short, by choosing to like the page, you are showing your support for that page.

To Follow

By following a page on Facebook, the following will happen:

• This page’s updates may appear in your News Feed.
• This page may appear underneath the About section on your profile.

The Difference

The only real difference here is the support you are showing for that page.

It’s important to note, that by liking a page and then “unfollowing” it, you will see content from that page in your news feed less. This will mean you may miss important news from this page.

In conclusion, the difference between the two is minimal. We will leave it up to you to decided what action you will take!

Published in: Social Media

Tagged as: digital strategy, facebook, social

So what is Google AdWords? Some of you may have heard of it. For others, this will be a completely new term. In short, Google AdWords is pay per click advertising for businesses on Google and its advertising network.

There are a few different types of ads you can choose, including Search and Display. Today we will walk you through these different types of Ads and how they work.

Search Ads

Have you ever noticed the “Ad” tag in your Google search results? These are Search ads and they sit at the top of the search results (and in some cases bottom of the search results).

These ads are created in your Google AdWords account, and are based around the keywords you choose. These keywords are your target list of words. When someone searches for these words in Google, your ad may appear in the search results.

An example of this would be if you owned a digital agency and were a recognised Google Partner. You would want your ad to show up if someone was searching for “google partner agency”. So “google partner agency” would be your keyword.

You set a budget for your ads and you only pay when someone clicks on them. Whether it be a click to go to your website, or to phone your business.

In a previous post, we put together a Google Search Results Page Infographic, explaining what each section of the page means.

Display Ads

Display ads help you reach potential customers across the internet on websites or in apps. Google boasts over two million websites and over 650,000 apps in which your ads can appear.

Display ads can be a banner image or text. Once you decide which type of ad you want to use, you can target your customers using information you already know about them. You can target their interests and demographics. This is your “audience”.

Similar to search ads, you set a daily budget and only pay for the clicks your ad gets.

Display Ads and Remarketing

One of the features of display ads is having the ability to remarket to people who have previously visited your website. You are almost “following” them around the internet with your ad. It is a great way to remind people of your site, or perhaps even remind them of an item they have left in their shopping cart on your website. Keeping your business fresh in their mind.

Published in: Digital Strategy, Punch Buggy

Tagged as: digital agency, digital strategy

In our latest infographic, we take a look back over the past 18 years to see how our social channels have evolved and where we are at today.

Social media is forever changing. 

In our latest infographic, we take a look back over the past 18 years to see how our social channels have evolved and where we are at today.

So where will we go from here? Are you already using some of these social channels for your marketing? Punch Buggy are experts in digital media strategies and can help you put one in place today.

Get in touch with us on 02 8911 3849 or email us at info@punchbuggy.com.au.

Published in:

Tagged as: digital strategy

Google receives 40,000 search queries PER SECOND! If that’s not reason enough to put your business on Google, then we don’t know what is!

Our latest infographic explains the Search Engine Results Page and what each section of real estate really means for your business.

Get in touch with Punch Buggy to put your business in front of the right people at the right time.

Roll out your Google AdWords, Google Plus and Google My Business accounts today. Contact us on 02 8911 3849 or info@punchbuggy.com.au.

Published in: Digital Strategy, Punch Buggy

Tagged as: digital agency, digital strategy

If you’re an app owner or developer, brace yourself because Apple have released a new way to get your app right in front of your target audience and ramp up your app sales!

Technology giant Apple, have recently announced the Australian launch of Search Ads in the App Store which we’re super excited about. With a wide-range of channels already available for pay-per-click advertising, it was only a matter of time until Apple introduced a similar feature to app developers.

How Search Ads Work

Apple’s Search Ads will work in a similar way to Google AdWords with the Search Ads using a cost-per-tap model. Ultimately, businesses will be able to promote their apps in the App Store for iPad and iPhone. By using this service, you have the ability to show your app in the top of the search results relevant to your app.

You set your budget by applying a maximum daily cap, ensuring you control what you spend. You also set the maximum amount you would like to pay each time a user taps on your ad. These budgets are then used to bid on the Search Ad placement.

The ads will be created using images, description and metadata from your app’s listing. Your ad will then be matched to relevant searches in the App Store. Relevance can also be applied to your ads by adding keywords to your Search Ad and Apple’s search term popularity index will indicate the most appropriate keywords for your ad. All of these factors will help you in promoting your ad.

Take a look at the Search Ad below found by Punch Buggy when searching for “health” apps.

As you can see the Search Ad appears in the top of the search results with a light blue background around it, as well as the blue “Ad” tag under the app title.

Benefits and Features

1. Choose your audience

Search Ads give you the ability to refine your audience by location, age and gender. Ads can be targeted to be shown to everyone, however you can also choose if you want your ads to be shown to your current customers or customers who own other apps you have developed. The Search Ads settings will automatically be set to only show your ads to potential new customers.

2. Set when you want your ads to be shown

Why show your ads when your target demographic is most like sleeping? Use time and date settings to show you ads at certain times of the day or even on specific days.

3. Choose which device you want your ads to be shown on

Set your ads to be shown on only one device. Or show them on both iPhone and iPad. You decide! It’s completely up to you when using Search Ads.

4. Track your campaign performance

The Search Ads reporting systems provides you data about your campaign's performance. By using their Attribution API you can view insights such as search term, age, location, device and much more. Reporting is key to successful ads and successful marketing campaigns.

Get Your Search Ads Into Gear Today

If you have an app you would like to market and want to take advantage of the cost-per-tap model Search Ads offer, contact Punch Buggy today on 02 8911 3849 or info@punchbuggy.com.au. Do you have an app you would like to put into development? We can do that too!

Published in: Digital Strategy, Punch Buggy

Tagged as: digital strategy, punch buggy

We recently posted about the importance of migrating your website to HTTPS and the benefits it has in terms of security and ranking. But is Google now favouring secure sites in the search engine results page?

There has been no official word of this, but we have noticed whilst conducting our own searches it does appear that around 50% of sites in the results are now HTTPS.

We aren’t the only ones who noticed this. Moz have recently posted an article on their blog in which they explain that half of page 1 Google results are now HTTPS. Their findings show that “HTTPS could hit about 65% of page-1 results by the end of 2017”.

With a high statistic like this, we don’t recommend putting off switching to HTTPS any longer.

Published in: Digital Strategy, Punch Buggy

Tagged as: digital agency, digital strategy

With so many different social media platforms out there today, it's difficult to determine where your company will fit best and which ones you should be using for your products and services. Once decided, it’s important to follow best practices to drive the most engagement through these channels and your business.

Developing a strategy and goals is the best place to start. You may want to grow your customer base and build brand awareness. Or it could be that you simply want to interact and engage with your customers as another means of customer service. To ensure you are meeting your goals it's important to track your social campaigns and analyse the results.

There are many benefits of using social channels for business. They help you build your community. They also help you establish loyalty, relationships and trust, as well as allowing you to interact with your customers in real time.

To help you get the most out of your social channels, we’ve put together some tips and advice for using Facebook, LinkedIn, and Twitter.

Facebook

• Keep your content fresh and original posting at least once per day.
• Use images, graphics and links to articles where relevant, helping to increase your engagement.
• Use your logo as your profile picture.
• On your website, ensure to use a “Follow Us” button.
• Fill out every section on your page relevant to your business making sure your information is always up to date. Most importantly, your contact details.
• Craft a clear and concise description about what you do. For example:

“Punch Buggy Is A Full Service Agency Producing Effective Solutions For The Web, Engaging Mobile Apps & Strategic Digital Marketing”.

Image guidelines

Profile picture: 180px wide x 180px high
Cover photo: 828px wide x 315px high

LinkedIn

• Post relevant, professional content at least once per day.
• Use images, graphics and links to articles where relevant, helping to increase your engagement.
• Use your logo as your profile picture.
• Extend your presence and engage specific audiences by creating a showcase page.
• In your description field, list your most important keywords.
• Take advantage of the specialties field, including your top 10 to 15 SEO keywords.
• On your website, ensure to use a “Follow Us” button.
• Have your employees link their profiles back to the company page.

Image guidelines

Profile picture: 300px wide x 300px high
Banner: 646px wide x 220px high

Twitter

• Post more frequently on Twitter. A minimum of 2-3 posts per day.
• Use images and graphics to increase your interaction.
• Twitter allows for you to use 160 characters in your bio. So ensure this is useful, clear and well written.
• Accompany your posts with hashtags (using no more than two).
• Reply or retweet to posts and users where relevant. This will show your audience you care about what they have to say and want to engage with them.
• Use a twitter poll to help gather feedback and information from your customers.
• On your website, ensure to use a “Follow Us” button.
• Use your logo as your profile picture.

Image guidelines

Profile picture: 400px wide x 400px high
Cover photo: 1500px wide x 500px high

Google My Business

For information on your Google My Business profile - refer to our recent article on best practices for Google My Business.

So How is Social Media Used in Australia?

Our graphic shows how we use social media in Australia and the times and places we find ourselves on these networks.
 

(Source)

Picking the best social channel for your business is important. Define your target market and where you are going to find them. Using social tools are a great way to analyse the best times for your company to post.

Do you need help developing a social media strategy? Are you looking to start running paid campaigns on Facebook? Punch Buggy are experts in this area and welcome your call today. Get in touch with us by calling 02 8911 3849 or email us at info@punchbuggy.com.au.

Published in: Digital Strategy, Social Media

Tagged as: digital agency, digital strategy

So you have your subscriber base and you’re ready to create your first Electronic Direct Mail (Otherwise known as EDM). There are a few points to consider before setting up your digital campaign. It’s best to ask yourself the following three questions to help determine how your EDM will work for you.

Points to Consider

Which online email marketing service will you use?

Choose a service that offers an easy build of your EDM. You will also want to ensure you choose a service that offers a reporting system. Having the option to send automated emails is also a good tick of approval. Our pick? We like MailChimp.

What are your goals for sending this EDM?

You may be looking for sign ups to an event. Perhaps it’s sales you want to increase. It may be that you are raising awareness about a particular issue. Whatever your goal is, make sure you define it in your message.

What will success look like?

Being able to measure your goals is important in determining the success of your EDM. This could be reaching a particular amount in sales or a percentage increase in sign ups for the week.

What to Include

Content

Firstly, you will need to decide what type of content you are going to include in your EDM. It will be best to refer back to your goals when you are determining this. Content should be fresh and enlightening. Think about what your user will want to read, opposed to exactly what you want them to read. Make sure the message you are delivering is informative and interesting. Most importantly, ensure your content is original.

Structure

Once you have gathered together all of your content, decide how you are going to split your EDM up. How many sections will you have and what images or graphics will you need to accompany these sections. The flow of your EDM will determine how many people will read through until the end.

Images and Graphics

Where possible, use original images. Being creative will keep your readers interested for longer. Use images that are appropriate to your message. If needed, choose a professional stock photo or graphic.

Call to Action

Ensuring your EDM has a call to action will help increase your success rate. Instructing your readers to do what you would like them to is also of importance. For example, “Take advantage of this offer today”, or “Sign up now”. Be sure to present your call to action with an easy to click button.

Next Steps

Your next step will be to build your EDM. MailChimp offer an easy to use drag and drop designer. However, if you need help with an e-newsletter template design Punch Buggy have a full design team on hand to help.

Before you send your campaign out, make sure you get it proofread! Sending out a campaign with spelling errors and bad grammar is not the look you want for your business.  

Another great tip is to send a test email to yourself first. Check everything is displaying as it should be. Ensure everything clickable goes to the correct page. It is also best practice to check your EDM across multiple devices. Desktop, tablet and mobile.

Once your EDM has been sent you will want to ensure you are monitoring its progress and looking at your reports. Analysing your data will help you to improve your next campaign.

Look for the following:

1. How many people opened your email?
2. How long did they view it for?
3. What was the click-through rate?
4. Did you receive any unsubscribes?
5. Did any emails bounce? Why did they bounce?

If you want to leave your email campaigns in the hands of experienced professionals, contact Punch Buggy today on 02 8911 3849 or email us at info@punchbuggy.com.au. We deliver and build clean, captivating EDM’s to help ensure your amazing campaign lands in your audiences inboxes successfully.

Published in: Digital Strategy

Tagged as: digital agency, digital strategy, punch buggy