Thoughtful stories —
Modern thinking to guide your way.
Market Ethos
Market Ethos
Jun 05 - 20269 min readThe Narrative Market: Why Stories Are Moving Stocks More Than Fundamentals
This is a late cycle, narrative-driven market. Stories are moving stocks more than fundamentals — and until that changes, the narratives will keep driving markets in both directions....
Market Ethos
Jun 01 - 202615 min readInflation Deja Vu?
Inflation is back — but this time, the drivers are different. The Strait of Hormuz, AI infrastructure buildouts, and a tightening labour market are all pushing prices higher....
Market Ethos
May 25 - 20266 min readDon’t Fret the K, Yet
The K-shaped economy is widening — asset owners are thriving while lower-income consumers struggle with inflation and high rates. For now, the wealthy are still spending, and that's what matters most for markets....
Market Ethos
May 19 - 20267 min readLast Dance
With inflation rising, bond yields stirring, and AI euphoria driving semiconductor and memory markets to extraordinary heights, global equity markets are showing all the classic hallmarks of a late-cycle bull market....
Market Ethos
May 11 - 20266 min readProfits in the Sitting
Inspired by Jesse Livermore's century-old wisdom, this Ethos reveals how patient, long-term positioning — not the trades making headlines — is what actually drives portfolio returns....
Market Ethos
May 07 - 20267 min readWhat I Learned Losing Money to AI in a Prediction Market
A firsthand account of losing $266 testing AI-assisted trading bots on Polymarket's crypto prediction markets. Two failed strategies, exploring how AI excelled at building infrastructure and crunching data but fell short on judgment....
Market Ethos
May 03 - 202612 min readW’s to V’s: Dip-buying in Market Recoveries
Markets have rewarded dip-buyers with V-shaped recoveries, but concentration in mega-cap tech, midterm seasonality, and geopolitical risks suggest caution ahead — price and earnings matter more than politics....
Market Ethos
Apr 27 - 20266 min readTop of Mind
Amid easing geopolitical tensions, markets have moved on. Advisors are asking about gold's surprising drop, software's steep selloff and whether it's an opportunity, and why narratives now seem to matter more than fundamentals....
Market Ethos
Apr 20 - 20267 min readClear and Present Danger
Canadian energy's outsized run may have created hidden portfolio risk. With cyclicals dominating TSX returns, investors could consider whether their energy exposure still aligns with their individual risk tolerance and investment objectives....
Market Ethos
Apr 13 - 20266 min readNavigating the Noise
Financial content has become increasingly extreme because creators are paid for engagement, not accuracy. Investors should identify trusted sources, understand their incentives, and avoid overreacting to sensational headlines that often trigger market overreactions....
Market Ethos
Apr 06 - 202612 min readWar: Easier to Start than Finish
While markets swing daily on geopolitical headlines, underlying fundamentals remain healthy — creating real opportunities for patient investors in beaten-down sectors like U.S. software and Canadian materials....
Market Ethos
Mar 30 - 20267 min readDip Buyers, Where Art Thou?
As conflict in the Middle East saps confidence, fewer investors are buying the dip. Are stretched markets to blame, and what can help reverse these topsy-turvy market trends?...
Market Ethos
Mar 23 - 20266 min readMarch on the Dip
Ongoing hostilities in the Middle East are testing the markets' resolve. Will investors play it safe, or is now the time for some dip buying?...
Market Ethos
Mar 16 - 20264 min readCanadian Bank Run
Bank stocks have gone on an epic run over the past few decades, outperforming both the TSX and the S&P 500. But is there much room for growth, and what are the potential alternatives within Canadian Financials?...
Market Ethos
Mar 09 - 20265 min readCan't Get No Diversification
Rising geopolitical risk is making diversification even more difficult. How can portfolio managers compensate for a fragile market and build a diversified defence?...
Market Ethos
Mar 03 - 20265 min readBoots vs. Bombs
The recent U.S.–Iran conflict has drawn a muted response from markets. Is a wait-and-see approach warranted, and what factors should investors keep monitoring?...
Market Ethos
Mar 02 - 202612 min readHALO Immunity Idol
As growth and technology stocks roll over, cyclicals and defensives are now holding up the market. Does this signal a meaningful shift underneath the headline volatility?...
Market Ethos
Feb 23 - 20264 min readEarnings Get the Gold!
Many factors can move markets, but nothing matters more than earnings. So with earnings projections improving for 2026, are markets finally getting the help they need to stay resilient?...
Market Ethos
Feb 17 - 20266 min readThe AI Scare Trade
Wherever there’s any whiff of how AI could potentially disrupt an existing business model or service, stocks plunge lower. Are these drops accurate, or do they present an opportunity for investors?...
Market Ethos
Feb 09 - 20266 min read