Purse Strings

Pink Brain, Blue Brain

Daron Babin — Tue, 21 May 2013 22:29:57 +0000

Maria speaks with Lise Eliot, the Author of Pink Brain, Blue Brain and Associate Professor of Neuroscience at The Chicago Medical School of Rosalind Franklin University of Medicine and Science

The State of the American Mom

Daron Babin — Tue, 14 May 2013 22:03:33 +0000

Discussion of The State of the American Mom with independent marketing strategy consultant Michal Clements, the Founder and CEO of Insight to Action and the co-author of Tuning into Mom: Understanding Americas Most Powerful Consumer.

A Roadmap for Leadership

Daron Babin — Tue, 30 Apr 2013 22:26:06 +0000

Laying out a RoadMap for Leadership with Selena Rezvani, the Co-President for Womens Roadmap and a recognized consultant, author, and speaker on women and leadership. Selena is also the author of PUSHBACK: How Smart Women Ask—And Stand Up—For What They Want and The Next Generation of Women Leaders.

Women and Leadership; Social Media Content Solutions for Business

Daron Babin — Tue, 23 Apr 2013 22:09:01 +0000

Social Media Content Solutions for Business as Maria speaks with Tania Yuki is CEO and Founder of Shareablee. Tania discusses findings from a survey of female professionals, executives and entrepreneurs on the topic of leadership, plus she tells us her thoughts on what is holding women from advancing in their careers.

New Era Moms and the Issues Working Moms and Mom Entrepreneurs Face

Daron Babin — Tue, 16 Apr 2013 20:52:39 +0000

Learn about New Era Moms, a weekly web show about the REAL issues we face as working moms and mom entrepreneurs, with Valeska Jacques, Co-Founder of Rivvid. We also hear her recommendation on what companies should use as metrics of success on a platform like Rivvid, plus she discusses driving engagement and how the platform was conceived.

Marketing to Women Conference 2013 Preview

Daron Babin — Tue, 09 Apr 2013 19:35:40 +0000

Marketing to Women Conference 2013 Preview as Maria is joined by Jacinta Devlin, the project manager for PME Enterprises – the folks that put on the annual Marketing to Women conference or M2W, coming up April 16 in Chicago.

Women at Work: Is Yahoo Setting a Bad Example?

Daron Babin — Tue, 02 Apr 2013 19:13:40 +0000

Women at Work: Is Yahoo setting a bad example? Cynthia Good, CEO and Founder, Little Pink Book, talks about the hotly debated CEO Marissa Mayer decision to squelch the telecommuting at Yahoo! What does Yahoo gain with this decision? What does it stand to lose? Plus, how does this announcement impact women in the workplace.

The New Single Boomer with Joan Rogliano

Daron Babin — Tue, 19 Mar 2013 19:04:42 +0000

Discussing the new Single Boomer with Joan Rogliano, Founder of the Wildflower Group, which helps women overcome the challenges that accompany divorce and widowhood.

Maximizing Advocacy in the UK with Anthony Donaldson

Daron Babin — Tue, 12 Mar 2013 18:26:47 +0000

Maximizing Advocacy in the UK with Anthony Donaldson, the Head of Planning for Haygarth Group. His agency recently surveyed 2000 women in the U.K. ages 25-35 to determine how they interact with brands and what makes them recommend. Specifically they looked at three categories found at supermarkets. The result – five golden rules for maximizing advocacy.

Increasing Workplace Diversity

Daron Babin — Tue, 05 Mar 2013 20:54:40 +0000

Increasing Workplace Diversity as Maria speaks with Dr. Rohini Anand, Senior Vice President and Global Chief Diversity Officer of Sodexo. As companies are trying to crack the code on how to move women from middle management to upper management in larger numbers , Dr. Anand shows us what things do they need to understand to accomplish this more successfully.

Creating Mom-entum with Holly Pavlika

Daron Babin — Tue, 26 Feb 2013 21:01:56 +0000

Creating Mom-entum with Holly Pavlika, the President of MOMentumNation LLC. Holly gives us her thoughts on an Engage Mom post that quoted a study from the Social Studies Group and V3 Integrated Marketing. The study focused on how mom bloggers diversify their social channels to drive engagement.

What Women Want Survey: The Economy, Shopping Habits, Saving and Paying Down Debt

Daron Babin — Wed, 20 Feb 2013 00:47:02 +0000

Mary Van Note and Beth Perro-Jarvis, partners at Ginger Consulting in Minneapolis share with us the latest result of their What Women Want survey. This survey looked at the economy, shopping habits, Mothers Day, womens fixation on saving and paying down debt and other female-focused trends are all covered.

Reaching Hispanic Consumers

Daron Babin — Wed, 13 Feb 2013 17:49:23 +0000

Reaching Hispanic Consumers as Maria speaks with Isidra Mencos, Editorial Director Americas and Spain for BabyCenter.com. Isidra talks about BabyCenters always insightful 21st Century Mom insights series – this time, tackling the ever growing important Hispanic Woman segment.

Super Bowl Ads – A Touchdown with Women?

Daron Babin — Tue, 05 Feb 2013 22:10:14 +0000

Super Bowl Ads – were they a Touchdown with Women? Dr. Andrew Rohm, marketing professor at the Loyola Marymount School of Business Administration explains the importance of ads reaching the female demographic given that they makeup 50 percent of the total audience, and how the Super Bowl generates more women viewers than the Oscars, Grammys and the Emmys combined.

Analyzing The Female Brain with Dr. Louann Brizendine

Daron Babin — Tue, 29 Jan 2013 20:40:19 +0000

Maria discusses Analyzing The Female Brain with Dr. Louann Brizendine, director of the Womens Mood and Hormone Clinic at the University of California San Francisco and the Author of The Female Brain. The book interrogates the differences in womens behaviors vs. mens behaviors — and the core cause, our hormonal makeup.

Connecting With Niche Female Audiences with Carley Roney

Daron Babin — Tue, 22 Jan 2013 20:40:08 +0000

Connecting With Niche Female Audiences as Maria speaks with Carley Roney, the Co-founder and Editor in Chief of XO Group. We learn some of the best practices she has learned these days and from her work running The Knot Inc., a global media and technology company devoted to weddings, pregnancy and everything in between.

Women and the Political Process

Daron Babin — Tue, 15 Jan 2013 20:55:06 +0000

Women and the Political Process with Jennifer Lawless, the Associate Professor  Department of Government from American University. They discuss the strength of female political leadership and the amount of focus on womens issues.

Destination Maternity; Marketing to Women Conference 2013 Preview

Daron Babin — Tue, 08 Jan 2013 20:58:22 +0000

Destination Maternity; Marketing to Women Conference 2013 Preview as Maria welcomes Zanny Oltman, VP of Marketing and Marketing Partnerships at Destination Maternity and Liz Barton-Fongemie, SVP, Director of Moms Initiatives at PME Enterprises – home of the marketing to women and marketing to mom conferences.

Tackling the Void of Women in Leadership Positions with Jeffery Tobias Halter

Daron Babin — Wed, 19 Dec 2012 05:51:58 +0000

Tackling the Void of Women in Leadership Positions as Maria speaks with Jeffery Tobias Halter, author of the book Selling to Men, Selling to Women about Selling and how to overcome the issues that are present for Men as they attempt to sell to Women.

Integrated Marketing to Reach Women with Gretel Going

Daron Babin — Tue, 04 Dec 2012 22:42:14 +0000

Talking Integrated Marketing as Maria speaks with Gretel Going, the co-founder of Channel V Media. Gretel leads their continual evolution and growth initiatives. When not lighting fires and experimenting with new tactics, Gretel oversees lead-generation, mobile, website, and content strategies for CVMs b2b and b2c clients.

Evangelist Marketing with Alex Goldfayn

Daron Babin — Tue, 20 Nov 2012 23:27:22 +0000

Maria talks to the author of Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn’t), Alex Goldfayn. Alex is CEO of the Evangelist Marketing Institute, a marketing consultancy with clients that include T-Mobile, TiVo, and Logitech.

Women and Cross Demographics

Daron Babin — Tue, 13 Nov 2012 22:26:46 +0000

Women and Cross Demographics as Maria welcomes back Jody Turner, the Founder and Lead Consultant of CultureofFuture.com. Jody shares share some unique insights cross gender trends when it comes to marketing to women.

Professional Networking Groups Supporting and Developing Women

Daron Babin — Tue, 06 Nov 2012 22:10:22 +0000

Discussion of Professional networking groups that support and develop women as Maria speaks with Marilyn Nabel, CEO of Watermark. Watermark connects exceptional women leaders with people and ideas that enhance their impact on the world.

Whats Keeping Women from Rising?

Daron Babin — Tue, 30 Oct 2012 22:01:34 +0000

Whats Keeping Women from Rising? Maria speaks with Joy Hazucha, Ph.D. With PDI Ninth House. Joy shares some research into how men and women communicate and that despite great progress, women still struggle to dominate the C-suite.

Global Trends on How the Digital Age is Changing

Daron Babin — Tue, 16 Oct 2012 20:16:56 +0000

Global Trends on How the Digital Age is Changing as Maria speaks with the author of Whats Next, Richard Watson. Richard is a futures strategist who helps organizations to think ahead, with a particular focus on strategic foresight.

The End of Men, and The Rise of Women with Hanna Rosin

Daron Babin — Tue, 09 Oct 2012 21:18:54 +0000

Maria speaks with the author of The End of Men, and The Rise of Women, (co-founder of DoubleX) Hanna Rosin. She explains how women are surpassing their male counterparts at work and home, leading to a rise of womens independence.

Digital Media Effect on Marketing to Women

Daron Babin — Tue, 02 Oct 2012 20:56:08 +0000

Talking about digital media and its effects on marketing to women as Maria speaks with Womens Media Pioneer and Marketing Communications Specialist Lolita Carrico, founder of MyGloss.com. Shes the original founder of ModernMom.com.

Launching Niche Projects On A Shoestring Budget

Daron Babin — Tue, 25 Sep 2012 21:08:03 +0000

Launching Niche Projects on A Shoestring Budget as Maria speaks with Jennifer Letscher, the Founder of Skweet. Jennifer created Skweet, a Sport Bottle Wash which cleans your bottles using only all natural, non-toxic ingredients.

Vital Smarts and The New Science of Personal Success

Daron Babin — Tue, 18 Sep 2012 21:11:03 +0000

Kerry Patterson, co-founder of Vital Smarts and author of Change Anything: The New Science of Personal Success, shares how employees — women specifically — can move up the corporate ladder quicker through change techniques that he articulates in his book.

Brave New Moms: Navigating Technologys Impact on Family Time

Daron Babin — Tue, 04 Sep 2012 23:03:57 +0000

Discussing Brave New Moms with Guest Adam Kruse, Global Director, Starcom MediaVest. He discusses a new a Global Study, subtitled Navigating Technologys Impact on Family Time (that was done in conjunction with Yahoo) which Finds Brands Can Leverage Technology to Capitalize on New Mom Movement.

Winning The Mature Market

Daron Babin — Tue, 28 Aug 2012 22:04:28 +0000

Maria discusses Winning The Mature Market with Amy Beamer ,the COO from Varsity Branding, whose integrated approach to mature marketing comes from all angles from public relations and web design to research and advertising.

The Power of Digital with DigitalFlashNYC Founders Sara Walker-Santana and Laura Mignott

Daron Babin — Tue, 21 Aug 2012 21:31:44 +0000

Discussing The Power of Digital with Sara Walker-Santana and Laura Mignott, the founders of Digital Flash, a New York City-based agency that brings a full array of digital services to its partners.

Coming of Age with Jim Gilmartin

Daron Babin — Tue, 07 Aug 2012 22:44:07 +0000

Maria welcomes Jim Gilmartin, the President of Coming of Age, Incorporated, a company which offers strategies for improving marketing and sales to baby boomers and older consumers.

Power Blogging with Jessica Gottlieb

Daron Babin — Tue, 24 Jul 2012 20:31:01 +0000

Maria talks Power Blogging with LA-based Mommy Blogger Jessica Gottlieb, one of the top 50 Mom Bloggers according to Babble.com, dubbed by Nielsen as a Power Mom and named by Forbes as one of the 14 Influential women on Twitter.

The New Breadwinners

Daron Babin — Wed, 18 Jul 2012 13:38:20 +0000

Maria speaks with Sarah Jane Glynn, a policy analyst with the economic policy team at the Center for American Progress. She updates us on the landmark report The Shriver Report: A Womans Nation Changes Everything and more specifically the report on The New Breadwinners.

Leading the Way for Women

Daron Babin — Tue, 10 Jul 2012 21:37:14 +0000

Maria speaks with Anika Rahman, president and CEO of the Ms. Foundation for Women, the leading national social justice foundation committed to building womens power to ignite change.

Leveraging Gender Differences in the Workplace

Daron Babin — Tue, 03 Jul 2012 20:33:44 +0000

Maria discusses Leveraging Gender Differences in the Workplace with Caroline Turner, the Founder and CEO, Difference Works. Caroline is the author of Difference Works; Improving Retention, Productivity and Profitability through Inclusion.

Are Product Discoveries Worthwhile to Influence Women

Daron Babin — Wed, 20 Jun 2012 17:31:38 +0000

Are Product Discoveries a worthwhile way to get true word of mouth buzz from influencer women? Maria speaks with Kitty Kolding, CEO of Cravebox, a wildly popular product discovery service that puts crave-worthy products into the hands of Cravebox Members.

Successful Marketing to African-Americans

Daron Babin — Wed, 13 Jun 2012 21:56:29 +0000

Talking Successful Marketing to African-Americans as Hunter Miller Group Founder Pepper Miller discusses why it is important to any companys bottom line to learn how to successfully market to African-American people.

Pepper is the author of Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand.

The Costco Craze; Luxury Travel Trends

Daron Babin — Wed, 06 Jun 2012 16:16:21 +0000

We hear about the Costco Craze and Luxury Travel Trends with Pam Danziger, President of Unity Marketing, and author of Shopping: Why we love it and how retailers can create the ultimate customer experience.

Shopping Cart Abandonment

Daron Babin — Fri, 01 Jun 2012 17:37:27 +0000

Maria speaks about the science of e-commerce and a study around shopping cart abandonment with Bonnie Kintzer, Chief Executive Officer of Womens Marketing Inc.

Connecting with Mom As a Very Unique Individual

Daron Babin — Tue, 22 May 2012 19:45:52 +0000

Learn how you should connect with mom as very unique individuals with Vera Holroyd and Bleema Bershad from Mom Focus Marketing. We also hear their thoughts on the P and G Thank you, Mom campaign, and a recent Forbes article on Mom Marketing.

Women Emerging From the Economy

Daron Babin — Tue, 15 May 2012 20:45:32 +0000

Discussion on Women Emerging From the Economy as Maria is joined by
Kelly Thompson, Senior Partner and director of brand planning at Carmichael Lynch, who chats about a proprietary research project they partnered on and presented at the recent M2W Conference.

BlogHer 12 Preview; The Future of Blogging

Daron Babin — Tue, 08 May 2012 20:23:22 +0000

Maria speaks with Elisa Camahort Page – co-founder of BlogHer and manager of its events, marketing and corporate operations, discusses the upcoming BlogHer conferences this summer and the future of blogging.

Mom Blog Magazine

Daron Babin — Tue, 01 May 2012 21:37:06 +0000

Maria speaks with Jennifer James, founder of Mom Blog magazine. Find out how this inspiring woman created an entire magazine to support bloggers and has generated a do good organization that engages them as well.

200 Episodes of Purse Strings

Daron Babin — Wed, 25 Apr 2012 14:06:08 +0000

200 Episodes of Purse Strings as Maria hosts a best-of program highlighting some of the notable guests featured on the show.

M2W Marketing to Women Conference 2012 Preview

Daron Babin — Tue, 17 Apr 2012 21:29:15 +0000

M2W Marketing to Women Conference 2012 Preview as Maria chats with Jacinta Devlin, project manager with PME Enterprises to preview the eighth annual Marketing to Women Conference.

Women, Power and Money

Daron Babin — Tue, 03 Apr 2012 21:00:16 +0000

Maria speaks with Hearst Magazines Vice President, Executive Director of Research Marlene Greenfield about Wave Four of the industry‐leading study Women, Power and Money, which finds todays woman retaining her strength, leadership and optimism amid ongoing economic uncertainty.

The Power of Celebrity Moms

Daron Babin — Wed, 28 Mar 2012 13:04:26 +0000

Maria talks about the power of celebrity moms with Payal Berning, who leads global reporting for the SMG Moms Human Experience Center, where she shares insights and inspiration generated from the center throughout the network.

Parenting Doesnt Have to Be Perfect

Daron Babin — Wed, 07 Mar 2012 05:49:48 +0000

Jill Smokler tells about the popularity of her Scary Mommy blog, the theme Parenting Doesnt Have to Be Perfect, why it resonates and how marketers can do a better job of connecting with blogging audiences.

Reaching Hearts and Minds of Female Consumers

Daron Babin — Wed, 29 Feb 2012 02:52:57 +0000

More on Reaching Hearts and Minds of Female Consumers as Maria speaks with Tom Jordan, former Chairman and Chief Creative Officer at HY Connect.

Tapping The Powerful Tween Market

Daron Babin — Wed, 22 Feb 2012 17:13:39 +0000

Tapping The Powerful Tween Market as Maria speaks with Tween expert, entrepreneur and change maker Denise Restauri. As founder and CEO of AK Tweens and AllyKatzz.com, Denise translates tween thoughts and opinions into valuable feedback for companies.

Hearts and Minds of Female Consumers

Daron Babin — Tue, 07 Feb 2012 22:25:49 +0000

Maria welcomes Amanda Stevens, author of the book PurseStrings – New Ways of Reaching the Hearts and Minds of Female Consumers.

Millennials and their Mom Complex

Daron Babin — Wed, 01 Feb 2012 03:48:59 +0000

Talking Millennials and their Mom Complex with entrepreneur, marketing expert, author and active blogger, founder and CEO of VibrantNation.com Stephen Reiley

Stephen discusses what will Millennial adult children do without their Moms to tell them what to do and handle their issues and what is the next chapter for them.

Shopping Rituals of the American Mom

Daron Babin — Wed, 25 Jan 2012 04:52:42 +0000

Maria learns the results of a BabyCenter study entitled Shopping Rituals of the American Mom. Hear how Moms shopping habits are driving the couponing trend and find out what she wont give up — no matter the cost with Tina Sharkey, chairman and global president of BabyCenter.

The ZMOT Score

Daron Babin — Tue, 17 Jan 2012 22:05:32 +0000

Google director of U.S. Sales and Service Jim Lecinski returns to PurseStrings to share how ZMOT is driving business results. Winning the Zero Moment of Truth — is it working?

How Remarkable Women Lead

Daron Babin — Tue, 10 Jan 2012 22:45:42 +0000

Maria speaks wiith Joanna Barsh, Director of McKinsey and Companys New York office. She spearheads the Centered Leadership Project (an effort to accelerate the development of women leaders) and co-authored the book, How Remarkable Women Lead.

Marketing 2 Women Conference 2011 Recap

Daron Babin — Tue, 03 Jan 2012 22:48:38 +0000

Marketing 2 Women Conference Recap as Maria welcomes Liz Fongemie, SVP, PME Enterprises and Project Director for Marketing 2 Women and Marketing 2 Mom conference, Chief Strategy Officer at Euro RSCG Rose Cameron and The director of the Good Housekeeping Research Institute, Miriam Arond.

Performance of Luxury Marketing in 2011

Daron Babin — Tue, 20 Dec 2011 21:59:01 +0000

Milton Pedraza, CEO of the Luxury Institute tells us about the Performance of Luxury Marketing in 2011 and the trends going into 2012.

Financial Times Driving Female Purchasing Habits

Daron Babin — Tue, 13 Dec 2011 23:59:05 +0000

Maria speaks with Stephanie Holland, found of Holland + Holland advertising and blogger of Sheconomy, talking about the art of the deal and how these financial times are driving female purchasing habits.

Women and Their Economic Power

Daron Babin — Tue, 29 Nov 2011 21:58:52 +0000

Maria speaks with Maddy Dychtwald, a nationally recognized author, public speaker, marketing executive and entrepreneur, about the transfer of fiscal power and whether women are ready or not. Maddy is the author of Influence: How Womens Soaring Economic Power Will Transform Our World for the Better.

Secrets to Winning in Business

Daron Babin — Wed, 23 Nov 2011 03:56:13 +0000

Learn the secrets to winning in business with the authors of the book Tuning into Mom, Principal at The Cambridge Group Michal Clements and the Chief Marketing Office and VP of Marketing and Media at Purdue University Teri Lucie Thompson.

Mom Insight Trend Report

Daron Babin — Tue, 15 Nov 2011 23:09:25 +0000

Maria speaks with Stacy DeBroff, founder and CEO of Mom Central Consulting about a recent study Stacy fielded that looks at the connection between moms, the ages of their children and their lifestages.

Play Like A Man Win Like A Woman

Daron Babin — Wed, 09 Nov 2011 00:47:24 +0000

Gail Evans is the author of the best selling book Play Like A Man Win Like A Woman, an informative business guide to the secrets men know about success that women need to learn. Maria speaks with the former CNN News Executive and White House Staff member to President Lyndon Johnson.

Zero Moment of Truth

Daron Babin — Tue, 01 Nov 2011 20:41:06 +0000

Maria discusses the Zero Moment of Truth with Jim Lecinski, Managing Director of U.S. Sales and Service for Google. who recently penned the e-book, Winning the Zero Moment of Truth or what is commonly referred to as ZMOT.

Live Your Talk

Daron Babin — Tue, 25 Oct 2011 22:20:04 +0000

Maria speaks with Jill Foster, founder of LiveYour Talk.com about public presentation and the difference in men and women’s presentation styles. Believing strong communities come from strong conversations, Jill specializes in helping professionals in technical fields engage through public speaking.

Study on Womens Preferences for the Modern Family

Daron Babin — Tue, 11 Oct 2011 22:35:24 +0000

Maria speaks with Melissa Lavigne-Delville, VP Trends and Strategic Insights for Integrated Media at NBC Universal about the new study NBCU just conducted that reveals some pretty startling insights into the modern family and women’s preferences on her role within that family.

How to Connect Successfully with Teenage Girls

Daron Babin — Tue, 04 Oct 2011 19:21:37 +0000

Learn key ways to connect with mom and how to connect successfully with teenage girls – who spend billions every year in consumable goods with Patti Minglin, CEO of Go Girl Communications.

Moms Initiatives at Marketing to Mom

Daron Babin — Tue, 27 Sep 2011 22:26:52 +0000

Maria welcomes Liz Fongemie , SVP, Director of Moms Initiatives for the Marketing to Mom conference. This conference is coming up in Chicago and Liz shares whats on tap, including some of the big speakers, research and trend topics.

Being a Real Mom

Daron Babin — Tue, 20 Sep 2011 22:18:22 +0000

Maria speaks with Meredith Tedford, publisher of Fans of Being a Mom.com – a fast growing site focused on real moms. Meredith will talk about the secret to her success, what moms are really looking for from companies, and what trends shes watching in the blogosphere.

Gender Equity

Daron Babin — Tue, 13 Sep 2011 18:04:46 +0000

Maria Reitan, who speaks with Patricia H. Deyton, Director, Center for Gender in Organizations and Senior Lecturer, Simmons School of Management in Boston. We discuss gender equity and how companies need to improve their practices for the good of business and their employees.

Reaching Women With Impactful Promotions

Daron Babin — Wed, 31 Aug 2011 05:09:18 +0000

Maria discusses Reaching Women With Impactful Promotions with Sandra Rand, marketing manager for Peer 2. Peer Squared is an online marketing and rewards platform that uses a combination of game-play mechanics, proprietary technology and powerful incentives to harness the power of word-of-mouth marketing on the social web.

Women in the Workplace

Daron Babin — Tue, 16 Aug 2011 22:38:57 +0000

Maria’s guest for today is Jeffery Tobias Halter, author of the book “Selling to Men, Selling to Women” for a unique and compelling session on Selling and how to overcome the issues that are present for Men as they attempt to sell to Women. They will also explore the challenges that Women face in selling to Men.

Jeffery is a Consultant, Author, Gender Strategist, and is the President of YWomen, a Strategic Consulting Company focused on “Helping Men (i.e. Y Chromosomes) and Women to Understand and Unleash the Power of Women in Organizations.” Jeffery is a passionate advocate for women, and his work focuses on leveraging the unique competencies that women possess to lead organizations in the 21st Century.

Reaching Out to Moms Without a Big Budget

Daron Babin — Tue, 09 Aug 2011 16:29:56 +0000

Maria speaks with Kat Gordon, Founder and Creative Director at Maternal Instinct. As she began helping clients in the mom business with strategy and copywriting projects. She tells us about reaching Moms even if you don’t have a big budget.

Reaching Moms Through Schools

Daron Babin — Tue, 02 Aug 2011 16:28:32 +0000

Maria talks with John Driscoll, the VP Business Development for School Family Media, the only marketing and media services company focused exclusively on helping parents and schools help children succeed by promoting and enabling practical and meaningful parent involvement at school. They discuss a case study involving the Proctor and Gamble brand Bounty and the success of reaching moms through schools.

PepsiCo Womens Inspiration Network

Daron Babin — Tue, 26 Jul 2011 20:29:31 +0000

Maria speaks with Jamie Stein, Director of Digital Initiatives at PepsiCo. The PepsiCo Womens Inspiration Network – PepsiCo WIN – is an interactive network offering global female perspective and idea sharing from leaders, innovators and real women around the world. The network shares a behind-the-scenes look at events, interviews with experts across a variety of topics, and discuss trends to spark ideas and forge connections.

Connecting with Mom Through Blogs

Daron Babin — Tue, 19 Jul 2011 21:40:49 +0000

Maria discusses connecting with Mom through blogs with Susan Gunelius, the author of multiple business books as well as President and CEO of KeySplash Creative, Inc.

Childs Play

Daron Babin — Tue, 12 Jul 2011 21:43:37 +0000

Maria is joined by Stephanie Azzarone is founder and president of Childs Play Communications, the first public relations, social media and word of mouth agency to specialize exclusively in products and services targeted to moms.

Dress for Marketing Success

Daron Babin — Wed, 06 Jul 2011 03:53:05 +0000

Maria speaks Linda Froiland, a Minnesota-based-stylist who has dressed women for more than 20 years. Linda share her insight into what may be a marketing opportunity for clothing manufacturers, designers and others whose business is dressing the majority population in this country.

GenderTalk Works

Daron Babin — Tue, 21 Jun 2011 22:33:46 +0000

Maria’s guest is Connie Glaser, speaker and author, author of Swim with the Dolphins – a book focused on women in business. Now, Connie has a new book out – and it’s all about how men and women can get along in the work place. The name – GenderTalk Works.

9 Ways Women Can Change How We Think about Power

Daron Babin — Tue, 14 Jun 2011 21:37:22 +0000

Maria speaks with Gloria Feldt, a national renowned activist and author. Her new book No Excuses: 9 Ways Women Can Change How We Think about Power explores why women are stuck with such a small percentage of top leadership roles.

VIV Magazine

Daron Babin — Wed, 08 Jun 2011 02:56:21 +0000

Maria speaks with Adrienne Wallace, VP Brand Marketing for VIV magazine, an all digital magazine that offers insight, advice and authentic stories to inspire and motivate women.

Women and Biking

Daron Babin — Tue, 31 May 2011 21:40:29 +0000

Maria with Leslie Prevish, Trek Bicycles Women Brand Manager. Trek Bicycle is a global leader in the design and manufacture of bicycles and related products. Leslie came from Harley Davidson Motorcycles and is focusing her efforts on women and the good old fashioned bikes with pedals.

Social Trend Spotting

Daron Babin — Tue, 24 May 2011 21:24:43 +0000

Marian Salzman is President of North American, Euro RSCG Worldwide PR.
Salzman came aboard Euro RSCG in 2009. She was just recently named PR Weeks Professionals shaken things up. Hear how shes done that and
get her thoughts on PR, social engagement and more.

Moms and Health Care Study

Daron Babin — Tue, 17 May 2011 21:07:57 +0000

Maria speaks with Kevin Burke, founder of Lucid Marketing and hearditfromamom.com. He shares with us the results of a recent survey Lucid Marketing conducted with moms about how they hear and spread healthcare information.

Wage Gap

Daron Babin — Tue, 10 May 2011 20:47:53 +0000

Leigh Wintz, Executive Director of Soroptimist is on to speak with Maria about her international volunteer organization for business and professional women that works to improve the lives of women and girls in local communities and throughout the world.

Clubs undertake a number of different projects to confront economic and social realities facing women. Projects include providing education and job skills training, confronting domestic violence in the workplace and helping women in the wake of natural and man-made disasters.

Adult Chocolate Milk

Daron Babin — Tue, 03 May 2011 21:54:34 +0000

Adult Chocolate Milk has gotten a lot of great publicity. What type of marketing do you create to reach women with your product messages? Nikki Halbur and Tracy Reinhardt, founders of Adult Chocolate Milk share their tips for entrepreneurs when it comes to launching a successful product aimed at the female market.

Social Engagement 3.0

Daron Babin — Tue, 26 Apr 2011 21:50:59 +0000

Maria talks with Maryanne Conlin, a brand marketer and award-winning social media expert. They talk about social engagement 3.o.

The White House Project

Daron Babin — Tue, 19 Apr 2011 20:18:52 +0000

Maria speaks with Marie C. Wilson, who is founder and President of The White House Project, which has been a leading advocate and voice on womens leadership. Marie gives her take on how far have women have advanced to become leaders.

Shattering the Glass Ceiling

Daron Babin — Fri, 15 Apr 2011 21:07:54 +0000

Henna Inam, CEO of Transformational Leadership, tells us about her own consultantcy, focused on assisting C-Suite female executives. We also get her take on the fine line women walk between being highly assertive and the more negative stereotype that we constantly battle.

The Boomer Project

Daron Babin — Tue, 05 Apr 2011 20:03:44 +0000

Maria speaks with Matt Thornhill with the Boomer Project. Matt explains how the Project connects with the very important 55+ marketplace and what companies need to be doing to ensure they are successful.

Mom Focus Marketing, Facebook Engagement and Social Communities

Daron Babin — Wed, 23 Mar 2011 19:43:53 +0000

Maria speaks with Vera Holroyd and Bleema Bershad with Mom Focus Marketing. They discuss ways to engage Mom, including the rationale behind Facebook engagement and social communities on Mom-related websites.

WonderBranding: Marketing to Women With Michele Miller

Daron Babin — Tue, 15 Mar 2011 21:34:39 +0000

Maria interviews Michelle Miller, author of the marketing to women blog, Wonderbranding. Michelle helped to pioneer the marketing to women discipline. As a co-author of The Soccer Mom Myth, she looked at the new face of Mom. We will explore her new book â€¦. Unzipped: A Portable Guide to the Anatomy of the Female Customer.

Female Do It Yourself

Daron Babin — Wed, 23 Feb 2011 15:23:31 +0000

Suzanne Horton is the Chief Jane of BeJane.com, which empowers women to take on the home remodeling project and change their homes, improve their lives at the same time. BeJane.com just relaunched. Maria talks to Suzanne discuss the economic impact on remodeling and how BeJane is meeting womens need for a great home within a good budget.

Global Perspective on Chinese Working Women

Daron Babin — Wed, 16 Feb 2011 04:31:56 +0000

Carol Evans, President of Working Mother Media which publishes Working Mother Magazine, returns to discuss her recent tour to China to meet with women there to better understand their work force challenges. Weâ€™ll be speaking about how China is navigating traditional versus contemporary women in the workforce.

The Ever Changing Role of Mom

Daron Babin — Wed, 09 Feb 2011 03:14:45 +0000

Maria speaks with Kate Muhl and Barbie Casasus from trend watching organization Iconoculture, about the ever changing role of Mom and how the Latino mom is busting traditions.

Growing a Female-Friendly eCommerce Business

Daron Babin — Tue, 01 Feb 2011 22:57:02 +0000

Maria discusses Growing a female-friendly e-Commerce business with Monica Luechtefeld, Executive Vice President of Global E-Commerce for Office Depot.

Womens Progress Reshaping American Families and Economy

Daron Babin — Tue, 25 Jan 2011 23:42:14 +0000

Maria speaks with Heather Boushey and Ann Oâ€™Leary from the Center for American Progress. They are the co-authors of a recent report called Our Working Nation – How Womens Progress is Reshaping Americas Families and Economy, which explores how womens transformative move from the home and into the workplace has impacted everything and the policy changes that need to happen to accommodate this seismic shift in our society.

Supporting Multi-Million Dollar Businesses

Daron Babin — Tue, 18 Jan 2011 23:31:05 +0000

Maria speaks with Dr. Marsha Firestone. Dr. Firestone is an award winning speaker, author, and educator. She is also president of the Women’s Presidents Organization (WPO) – for women who lead multi-million dollar businesses.

Marketing to Womenâ€“Pioneering the Way

Daron Babin — Tue, 11 Jan 2011 21:32:10 +0000

Maria interviews Gerry Myers, CEO, President and Co-Founder of Advisory Link. Gerry is the former owner and president of the Myers Group, a consultancy specializing in marketing to women and helping companies hire, retain more female employees.

Gerry was the first author to publish a book on the womens market subject way back in 1994. At Advisory Link, Gerry helps companies work better with underserved markets by increasing their communications, marketing and sale to women.