BIG IDEA STRATEGIST WHO LOVES THE DAY-TO-DAY GRIND OF GETTING IT DONE

I’ve always been fascinated with stories about brilliant people who come together to do something profound and long-lasting. This fascination, an obsession really, has driven my quest to find the perfect place to tell stories that move people to take action.

For most of my career, I’ve been a rebel, the geek advocating for less marketing-speak and more raw human-centered interactions that make people stop and take notice. I believe stories are the most powerful but most underutilized human-technology available to organizations. Wherever I’ve been I’ve urged stakeholders to take a chance and tell a story.

But...storytelling isn’t enough. Over the last 23-years, I’ve watched brilliant ideas fail due to poor execution. This is why I am equally obsessed with getting sh*t done. Details, timelines, budgets, briefs, contingency-planning, constructive conflict, and thick-skins are the ingredients of world-class execution. Everyone that has worked with me, will point to my comprehensive execution ability. Great stories deserve no less.

When we meet, you will notice that I like to listen. I’ll ask about your product, your team, and your processes. I’m looking for problems to solve and stories to tell. Let’s get started.

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Education

Miami University
BS Political Science, 1995

Experience

Integrated Marketing Manager - Detroit Metro Convention and Visitors Bureau 2017-Present

Founder - Pushing Social 2012-2017

VP Marketing/Strategy - Fluency Media 2007-2012

VP Management Supervisor - Campbell-Ewald 2006-2007

Account Supervisor - Y&R Wunderman 2003-2006

Contact

TWITTER

EMAIL

Superpowers

CONTENT
MARKETING

Creating comprehensive content strategy frameworks integrating photo, video, and text assets.

Strategy Development

Content Development (Text, Video, Photo)

Audience Identification & Targeting

Cross-department Message Integration

Talent Sourcing and Project Management

Campaign ROI Analysis and Optimization

SOCIAL
MEDIA

Identifying and holding conversations with a brand's ideal audience on their platform of choice.

Channel Strategy & Integration

Social Ad Planning & Buying

Community Development & Moderation

MARKETING OPERATIONS

Building the infrastructure for supporting multi-platform content strategy deployments at scale.

Marketing Infrastructure Development

Analytics and Testing Plan Development

© 2020 Stanford Smith