Why Attend?

• Real Talk. No fluff, no sales pitches—just honest insights from people who live and breathe Magento.
• Real People. Meet others in the Magento ecosystem—from agencies, brands, and tech partners.
• Real Ale. Yes, there’s a bar. And yes, your first drink is on us.

This edition’s theme is “The Magento Smackdown!!!”—Just come along and be brilliantly brilliant. There’s dev, there’s dirty tech SEO.

Northern Monk Refectory
Tariff Street, Manchester

Date: Thursday, 2nd October 2025
Time: 6:00 PM – 9:00 PM (ish)

This event is sponsored by,

Created with over 10+ years of Magento hosting experience, Hypernodes hosting platform boosts your online store’s performance. Enjoy top-notch security, backed by the expertise as founders of MageReport. – Visit Hypernode for more details

Speakers at this event include:

Stop “forgetting about” your coding standards with Captain Hook

Abigail Green– Lead Software Engineer – Klevu

Some dirty tech SEO for Magento

Chris Lever– Co-Founder – Tech SEO North

Duncan delivers a Magento hot take TBC

Duncan Copeland – Client Services Director – Gene Commerce

“It’s a space where practitioners can share what’s working, what’s not, and what’s next. Whether you’re client-side or agency, you’ll find value—and probably a few laughs.”

Want to speak at a future event? Sponsor a round? Or just show up and soak it all in?

We’d love to have you. Join the Meetup and be part of the conversation.

The post Magento Minds of Manchester: Where eCommerce Brains Collide appeared first on PushON.

Based in Middlesbrough and founded in 2019, Summit has built a loyal following of fashion-conscious men aged 18 to 30 through a clear brand identity, consistent product development, and authentic storytelling. What started in a spare bedroom is now a standout name in British menswear and they’re only just getting started.

Summit appointed PushON earlier this year to lead its paid media strategy, scale its digital presence and drive long-term, sustainable growth. Since March 2025, our performance marketing team has been managing all PPC activity and running campaigns across Google and YouTube. We aim to deliver measurable improvements in return on ad spend, grow online visibility, and fuel the brand’s plans for national and international expansion.

With ambitions to enter new markets and channels, including wholesale, Summit recognised the need for a more data-led, strategic approach to digital advertising. That’s where we come in.

“We’ve spent the last few years building a loyal customer base and refining our product – now it’s time to scale. PushON’s strategic approach to performance marketing gives us confidence that we’re making the right moves to grow the brand in a sustainable way.”

“Summit is an exciting brand with clear momentum and a deep understanding of its audience. Our aim is to amplify that by using PPC in a smarter, more targeted way, helping them move into their next phase of growth.”

We’re excited to be part of Summit’s journey and even more excited about what comes next.

The post Summit Clothing partners with PushON to accelerate eCommerce growth appeared first on PushON.

At PushON, we’ve been working closely with businesses across the sector, and we’ve seen firsthand the challenges they face when trying to modernise. That’s why we’ve launched our latest report, Building the Future: The Evolution of Construction eCommerce. We wanted to uncover the real obstacles slowing down progress and provide businesses with the key insights they need to take action.

To better understand where the sector stands and where it needs to go, we surveyed 250 industry leaders and decision-makers in construction eCommerce.

Why we created this report

The construction industry has been slow to embrace digital transformation, despite the clear advantages it brings. B2B customers expect the same seamless service they receive from B2C retailers, such as faster service, mobile-friendly experiences, and interactions tailored to their needs. A recent McKinsey B2B Pulse report found that over half of B2B buyers are willing to switch suppliers if they encounter poor digital experiences. That’s a wake-up call for any business still hesitant about eCommerce investment.

Our research surveyed 250 industry leaders and decision-makers in construction eCommerce. While many believe they are ready for mobile-first solutions, a deeper dive into the data reveals significant weaknesses. There’s a real disconnect between perceived readiness and actual digital capabilities and one that could have serious consequences for businesses that fail to address it.

…These findings highlight the key areas where construction suppliers and builders’ merchants must focus their efforts to stay competitive.

Key findings: What’s holding businesses back?

Our report has uncovered several major challenges preventing the construction supply sector from making meaningful digital progress. From a digital readiness gap to resistance to change and lack of certain expertise, there are critical barriers that businesses must overcome to stay competitive. The report highlights key insights into these issues, shedding light on the factors that are slowing digital adoption and outlining what businesses need to do to move forward

What needs to change?

As well as identifying key challenges for the sector, the report provides valuable advice to help businesses on their digital transformation journey. It explores the what is necessary and needed to future-proof operations and remain competitive. From adapting to new customer expectations to leveraging the latest technologies, the report offers insights into how businesses can position themselves for long-term success. However, achieving real progress requires commitment from leadership and a willingness to embrace change, and the report goes into more detail on this.

To better understand where the sector stands and where it needs to go, we surveyed 250 industry leaders and decision-makers in construction eCommerce.

Why this matters now

There’s a clear recognition within the industry that digital transformation is necessary, but awareness alone isn’t enough. Without decisive action, businesses will struggle to remain competitive. Our research makes it clear that it’s time to modernise and fast.

At PushON, we’re here to help businesses every step of the way. Whether it’s upgrading outdated systems, integrating smarter eCommerce solutions, or developing a strategy that aligns with long-term goals, we can provide the expertise needed to bridge the gap.

If you’re interested in understanding where your business stands and what steps you need to take next, download the full report Building the Future: The Evolution of Construction eCommerce today and contact us for a chat.

The post The future of eCommerce in construction appeared first on PushON.

You know when someone is good at what they do fairly quickly, and our guests are brilliant.

But first of all, we must thank the speakers. A huge shout out to Olly O’Toole and Emily Higgs at Adobe who helped us pull this all together.

Olly started off the day with a presentation about the global B2B market. The great thing about this brunch format is that the guests can get involved straight away. It’s a conversation more than a presentation. The guests are involved from the outset.

One great take away from Ollys deck was:

“Millennials drive 73% of B2B buying decisions”

If you’re marketing to grey haired old men assuming all business is done on the golf course, perhaps it’s time for your cocoa and slippers. I say this as a grey-haired old man of course.

Simon Wharton
Business Strategy Director
Contact me if you’d like to speak at, or attend any of our future brunch events.

I have deep love for Ian Daniels. One of those utterly brilliant top of their game, best in the country at what they do, type people who is nothing but generous. We have had the fortune to have worked alongside Ian on some major projects and rarely have we seen projects run smoother. A superb communicator and presenter.

Ian is deep into the Adobe stack and gave us a run through that really turned into an expert clinic. Lots of talk about meaningful customer journey analysis with an easter egg featuring this hirsute author.

And then brunch was served. I should have mentioned that we held this in the private dining room at 20 Stories in Manchester. The room is great, the service was excellent and the view incredible. There’s no better place to really understand the uniqueness of Manchester, built for business but so very personal and personable. To know that you can be in the hills in 30 minutes after working in one of the most dynamic cities for business in the World is a bit special.

I had the duck. It was excellent.

After lunch we’re straight on with our very own MD, Sam Rutley.

We’ve been working closely with Hyvä over a good few months and have developed our own version with significantly extended capabilities. It’s fast as ffffffff flip.

Even more impressive, subject to a couple of criteria, we can spin up an Adobe Commerce / Magento MVP in a matter of minutes. That is….minutes.

Imagine how that impacts cost on a project?

More information on how we can help you with your Hyvä theme projects is available here.

Finally and by no means least, our client, Mark Moody from WDS, who delivered a brilliant piece about B2B marketing with complex products sets, BUT, in a Jurassic Park themed deck.

Much debate. Much fun.

A group of people ending the day significantly better prepared for the year.
Not quite the end of the day. We retired to the deck of 20 Stories for some drinks and the view.

Presentations from the brunch for your viewing pleasure:

Adobe Commerce Presentation by Olly O’Toole and Emily Higgs – View here

Ian Daniels from IMS Euro LeapPoint dives deep into the Adobe stack and how it all fits together – View here

The post The PushON Spring 2025 eCommerce Brunch appeared first on PushON.

Stephensons has partnered with eCommerce consultancy, PushON, to enhance its eCommerce capabilities and reaffirm its position as an industry leader.

With a reputation for exceptional customer service, Stephensons decided to further modernise its sales approach and expand its digital and eCommerce presence.

Historically reliant on catalogue sales, Stephensons is pivoting towards a more modern eCommerce offering to better serve its customers, which includes bars, restaurants, catering venues, and hospitality businesses.

This focus will entail a comprehensive roadmap of improvements, including technology integration enhancements, improvement marketing intelligence and customer experience, all driven by a desire to continue delivering exceptional service to its customers.

Brad Duncan – Customer Experience Director at Stephensons

“Choosing PushON as our eCommerce partner was a thorough and deliberate process. We needed a team that understood our legacy, our commitment to customer service, and our ambition for the future. PushON’s proactive approach and technical expertise made them the clear choice for us.”

“We are incredibly excited to work with Stephensons. Their dedication to quality and customer service aligns perfectly with our values. We are committed to delivering a robust eCommerce platform that not only meets their current needs but also sets them up for future growth and innovation.”

The post Stephensons aims to set the standard for eCommerce appeared first on PushON.

Black Friday is one of the most aggressive times of year for Paid Media. Cost-per-click’s sky rocket due to more advertisers in the space and brands fighting for visibility. With this in mind, as paid media marketers we need be as reactive as possible and also willing to shift the strategy.

ROAS is a metric that we closely watch during Black Friday, and 2 key metrics, outside of CPC, that impact this figure are conversion rate and average order value. Some of the most successful Black Friday campaigns we have worked on have all doubled down on these metrics when CPC has been a losing battle.

Our advice would be to look to shift focus on higher value products, or try and increase the average order value through bundling when your costs are increasing. Also, look at how you can convert the expensive traffic you are driving to the site more frequently – is it via personalisation? better creative? tighter audience targeting? or another method?

Either way, never ignore AOV and conversion rate when things get pricey!

Paid Social Strategies for Black Friday

1. Reminder Ads

You can use reminder ads to notify your customers when your sales go live. These ads can announce the launch date of your Black Friday event on platforms like Instagram. Users who opt-in for reminders will be notified before and during the event, keeping your brand in mind for those looking to engage during Black Friday.

2. Setup for Success

Make sure your tracking pixel and Conversion API are set up correctly for the social media platforms you are using (Meta, Pinterest, TikTok). Properly utilising the Conversion API improves the quality of data these platforms receive from your website. Combining the pixel and Conversion API can enhance campaign performance, reduce cost per conversion, and increase the reach of your ads and online sales.

Ray-Ban reached 36% more people with its Facebook and Instagram ads when adopting the Meta Conversions API.

3. AI Optimisation

Leverage AI optimisations like Advantage+ (Meta), Smart+ (TikTok), and Performance+ (Pinterest). These features help decrease cost per purchase while increasing conversions. Leveraging these features in your campaign structure could be key to a successful Black Friday, allowing platforms to use pixel & CAPI data with their algorithms to promote ads to audiences they believe are most likely to convert.

4. Promo Codes on Meta

Meta now allows businesses to highlight promo codes within ads, making it easier for users to apply discounts and encourage purchases.

5. Promo Codes on Pinterest

Similarly, Pinterest have added new ways to showcase promotional codes to users. Using Sales Indicators, automatically highlight price changes when a product in your catalogue has gone on sale.

Promotions and Personalised Promotions

Showcase seasonal/timebound offers within your campaigns. Whilst Personalised Promotions will automatically show promotions to people who have engaged with your content or similar products.

Deal Ads Module

This feature brings promotions directly to users, showcasing all your sales and promotions directly on people’s home feeds.

PPC Strategies for Black Friday

1. Black Friday Specific Assets

Your ad copy must be crisp, punchy, and aligned with Black Friday messaging to cut through the noise of competing brands. Use strong, benefit-driven headlines and emphasise urgency with phrases like “Shop Now. Limited Time Offer” or “Last Chance for 50% Off.” Ensure that your Black Friday promotions are front and center, updating assets like sitelinks, countdowns, and callouts to reinforce your message effectively. Be transparent about your offers, and test variations of headlines, descriptions, and calls to action to identify what drives the highest engagement and conversion rates.

2. Optimise Your Landing Pages

Clicks are only part of the equation; your landing pages must convert those clicks into sales. Ensure your pages load quickly, especially during high-traffic periods like Black Friday. Your landing pages must also align perfectly with your ads. If your ad promises a 30% discount, that discount should be prominently displayed on the landing page. Clear call-to-actions, mobile optimisation, and an intuitive layout are critical to keeping shoppers engaged and driving conversions

3. Audience List Update

First-party data is crucial for the success of your PPC campaigns. Ensure that your audience lists are up to date in Google Ads. By going into the ‘Audience Manager,’ you can double-check that your ads account uses the most current audience list data. This allows you to harness the full power of first-party data (1PD). Additionally, segmenting your first-party data can help you target specific groups, such as cart abandoners from the last 90 days or customers who purchased during the previous Black Friday period. The more segments you create, the more granular and targeted your campaigns can be.

4. Merchant Centre Promotion Update

After updating your assets on Google Ads, focus on your Google Merchant Centre (GMC). Setting up Merchant promotions allows you to showcase your offers within your Shopping listings and Search Ads. Setting this up a few days before Black Friday is crucial to account for the time it takes for Google to process and approve the promotions, which can take more than 24 hours.

5. Seasonal Adjustments

With the short-term nature of Black Friday sales, use the ‘Seasonal Adjustments’ feature in Google Ads. This informs your campaigns to expect fluctuations in conversion rates, helping Google adjust your bids accordingly. Remember to set these adjustments well to optimise your bids during the specified period.

6. Utilise Competitive Offers and Countdown Timers

Running competitive offers is essential during Black Friday. Pair strong discounts or exclusive deals with countdown timers to create urgency. Dynamic timers on landing pages can intensify the “fear of missing out” and help you stand out against larger competitors. Ensure that advertised offers are visible on your website to build customer trust.

7. Monitor in Real Time and Stay Reactive

Real-time monitoring is critical during Black Friday to ensure your campaigns perform at their best. Keep an eye on stock levels and update your ads and website offers immediately if a product goes out of stock. Watch your budgets carefully, as high demand can quickly deplete your daily budget. Be ready to increase budgets if necessary to maintain visibility throughout the day. Stay proactive in pausing or adjusting underperforming ads, keywords, or creatives to maximise conversions and stay competitive.

Conclusion

Black Friday presents a significant opportunity for businesses to drive traffic and conversions through paid media. You can improve your PPC campaigns by updating audience lists, creating Black Friday-specific assets, setting up Merchant Center promotions, and leveraging seasonal adjustments. Meanwhile, for Paid Social, utilising reminder ads, setting up tracking pixels and Conversion APIs, and leveraging AI optimisations can enhance your paid social strategies.
By following these strategies and tips, you can maximise the effectiveness of your paid media campaigns and achieve your business goals during the Black Friday shopping frenzy.

The post 12 Ways to Maximise Paid Media for Black Friday Success appeared first on PushON.

The report provides transformative marketing strategies specifically designed for mid-market companies and smaller brands striving for growth. Aimed at bridging the gap between small businesses and larger competitors, it highlights effective techniques that can be adapted for various industry contexts.

Intuit Mailchimp has gathered some of the top experts in marketing to share their strategies for how small and mid-sized businesses can transform their marketing efforts to drive more awareness, demand, and revenue, turning your growing brand into a formidable competitor.

These strategies are evergreen and based on principles you should pursue year-round, but they’ve chosen this critical time of year to put them in your hands.

This lunch and learn webinar will offer a useful roadmap for your brand’s growth. By embracing the latest thinking in marketing effectiveness, leveraging the benefits of your size, and harnessing the power of personalization and AI, brands like yours can not only survive, but thrive in today’s competitive landscape.

Speakers at this event include:

Will Wright

Senior Agency Partnerships Manager – Intuit MailChimp

Alex Hogan

Associate Director of Marketing – PushON

Thoughts from PushON…

For many brands, peak sales season is make or break. Gaining any sort of competitive advantage over the competition is extremely valuable.

This report from Intuit MailChimp is packed with useful, actionable marketing strategies from leading marketing voices.

Our lunch and learn sessions require nothing more from you than an hour of your time. Spend that hour not only filling your belly, but fill your mind too with marketing strategies you can implement for this upcoming peak sales season.

The post How to Grow Your Brand: Marketing Strategies for Mid-Market Companies appeared first on PushON.

EAT has been around for a while, and now the newly coined EEAT has entered. Google continues refining its search algorithms with helpful and unhelpful content updates, so understanding and optimising EEAT has become essential for website owners and digital marketers aiming to write effective content for their websites.

In this article, we’ll examine each component of EEAT and provide some actionable steps for enhancing your website’s EEAT.

Sections in this guide:

Understanding EEAT is your first priority, take a look at the below.

Understanding the importance of ‘Experience’ and how you can demonstrate it in your content.

Demonstrating knowledge, skills, and credentials is important to the Google EEATS framework. Here’s how you can demonstrate your expertise.

Reputation is everything as they say. Here’s some ways to build and demonstrate authority.

Gaining the trust of end users is essential to success with EEAT. Here are some thoughts on how you can build and gain the trust of your end users.

Section 1: Understanding EEAT

EEAT is a framework used by Google to assess the quality of content on every website. Whilst it doesn’t directly impact rankings, following certain component pieces of what EEAT measures and improving those areas will positively impact your site. The four pillars of EEAT are Experience, Expertise, Authoritativeness, and Trustworthiness.

Experience

Experience refers to showing that your content has been created by people with direct, first-hand experience with the topic. For example, has the person writing the content used the product if this was a product review? Or, if you’re writing about the best bars to visit in Seattle, has the author either visited Seattle or lived in the area?

Expertise

Expertise refers to the depth of knowledge and skill demonstrated in your content. Google evaluates whether the content creator has the necessary qualifications and experience in the subject matter. For example, if your content offers medical advice to readers, has it been written by a medical expert?

Providing a great user experience and focusing on people first content, is at the heart of the Google EEATS framework

Authoritativeness

Authoritativeness pertains to the credibility and reputation of the content creator, website, and the content itself. Is your site or the author seen as an authority figure who is a go-to source for knowledge in this area? For example, a government site will be considered an authority on information about visas or visiting certain countries.

Trustworthiness

Trustworthiness focuses on the reliability and integrity of your website and its content. All the other pillars of EEAT somewhat feed into the overall trust of your content or website, but other aspects can also impact this. Does your site have a security certificate? Do you include the most up-to-date contact information? These signals help users (and Google) understand whether your site is safe to visit.

History and Evolution of EEAT – Where Did EEAT Come From?

EEAT has been at the forefront of Google’s mind for years, from the first Panda update in 2011 and the May 2015 Quality update to the more recent August Core Update (2018) and the August Core Update (2024). After the August 2018 update, SEOs worldwide noticed Google’s preference for content that demonstrated higher expertise, authority, and trust, which led to them coining the term EAT.

Experience was added in 2022, which fleshed out the concept of EEAT.

Importance for User Trust and Engagement – Why EEAT Matters

EEAT has greatly impacted user trust and engagement over the years. Users are more likely to interact and engage with your site if the content is seen to be well-researched, authoritative, and reliable.

For comparison, high EEAT content is characterised as being thoroughly researched, using credible resources, and offering clear and concise information to readers. The author of the content is also shown to be an expert on the topic, and the site it sits on is secure.
Low EEAT content, on the other hand, will need more depth, contain inaccuracies, and lack credibility. It will either be missing an author or have a generic “brand name” author instead, and the site will look unreliable.

Section 2: Experience

Experience refers to the practical knowledge and skills gained through direct involvement or exposure to something. You demonstrate that you’ve been somewhere or done something and are now using your insights to inform others about that thing.

Experience has been added to EEAT because Google updated its quality rater guidelines to help human content creators communicate with their users. This is all to protect users from the rise of generative AI and LLMs. By requiring writers to demonstrate their experience with their chosen topic, Google ensures that users will always be served the most reliable content.

How to Show Experience

I will use one of Google’s examples in their search quality guidelines for this. Your Money Your Life topics are one of the main areas where experience crosses over with expertise, which can become a murky grey area if done incorrectly.

Did you know?

The acronym YMYL stands for “Your Money or Your Life”, a term used to describe content that can directly impact user’s lives, including health, financial stability, safety, or well-being.

For example, say you have a blog covering “Sleep challenges when pregnant”. Valuable sharing of life experience would look like this:

If the page’s author is either pregnant or has been pregnant in the past and has documented their pregnancy throughout the blog, then they’ll be seen as having relevant experience in Google’s eyes.

Section 3: Expertise

What is Expertise?

Expertise refers to your knowledge, skills, and credentials that are viewed alongside your written content. For example, if you’re writing an article on different allergies and have had it medically reviewed by a doctor, it’ll be viewed as having relevant expertise behind the content.

The expertise required to create quality content depends on the page’s topic and purpose. For example, if someone wants to compare a Citroen and a Toyota car, you might read some articles from Auto Trader (Expertise). Still, you might also find forums like Reddit (Experience) helpful in answering your queries.

How Do I Show My Expertise

There are a few ways to demonstrate expertise with your content, I’ve outlined three:

1. Creating High-Quality, In-Depth Content

To demonstrate expertise, create high-quality, well-researched content that provides valuable insights and information. Ensure that your content is comprehensive and addresses the needs and questions of your audience. If a user is looking for the answer to “What is the best water-to-flour ratio for pizza dough?” You showing that you’ve been a baker for the last 15 years and have been testing the ratios in the kitchen, along with relevant notes/images/videos, will help push your expertise.

2. Showcasing Credentials and Qualifications

Highlight the credentials and qualifications of your content creators. Include author bios that showcase their expertise and experience in the subject matter. For example, the screenshot to the right is of a Swedish company called Conisd, which has a page dedicated to its awards. You can view the full award page here.

3. Regularly Updating Content to Reflect Current Knowledge

Keep your content up to date by regularly reviewing and updating it to reflect your industry’s latest information and trends. This demonstrates your commitment to providing accurate and current information. For example, if you’re tracking Google updates, keeping that article updated whenever a new one goes live would be beneficial.

Section 4: Authoritativeness

What is Authoritativeness?

Authoritativeness refers to you or your site’s reputation as a reliable source. Suppose you have a specific focus area or topic. In that case, you’ve written countless articles and conducted multiple studies, and people are linking to and mentioning you in their content, you would be seen as an authoritative figure.

How to Build Authoritativeness

Building authority isn’t easy but here are 3 examples of how you might do that;

1. Earning Backlinks from Reputable Sources

Earn backlinks from reputable sources in your industry to build authoritativeness. Focus on creating high-quality content that others will want to link to. This could be a new study you’ve just completed or a thought piece about a specific topic within your industry. The more linkable the content, the more interest you might receive.

2. Link to Reputable Sources

When writing your content, making it so you can gain links from others is one thing. However, you can also link to reputable sources that help back up any statement you’re trying to make, whether you’ve mentioned a specific study that showed some promising results or seen a post from an expert in your field with a helpful quote. This will show Google that you’ve been conducting the relevant research for your content.

3. Interacting with Online Communities

Your site can benefit from actively participating in digital forums, discussion boards, or industry-specific online groups. By sharing valuable insights or offering expert advice, you can slowly establish yourself as a respected voice in your field.
While this can help drive traffic to your site, it also helps create an industry network. This could increase brand recognition and potential backlink opportunities in the long term.

Section 5: Trust

What is Trustworthiness?

Trustworthiness refers to the reliability and integrity of your website and content. It is essential for building user trust and ensuring long-term success. If your site is seen as a risk to visitors, then you won’t see much in rankings. That’s why looking at trust signals, including HTTPS and site security, is important.

How to Build Trust

As the saying goes, ‘trust is earned not given’. Here’s 3 ways you can earn user trust;

1. Ensuring Website Security (HTTPS)

One way to build trust is to ensure your website is secure, especially if you’re an eCommerce brand that requires users to input their personal information. Implementing HTTPS protects user data and signals to Google that your site is trustworthy.

2. Providing Accurate and Transparent Information

Another way is to provide accurate and transparent information in your content. If what you’re claiming in your content isn’t correct or accurate, then this can lead to bad trust. Instead, you want to avoid misleading or false claims and ensure your content is well-researched and factual.

3. Encouraging and Displaying User Reviews and Testimonials

Reviews and testimonials are a great trust signal for websites. If you have a product with 1,300 4.5-star reviews and another with six 2-star reviews, which one are you more likely to purchase? This can be the same for businesses, so encouraging users to leave reviews/testimonials you can display on the site is a great trust signal.

Conclusion

In conclusion, EEAT has become an important part of the day-to-day lives of marketers and website owners. Over the past 12-18 months, there has been a major shift in website rankings thanks to a selection of Google updates, all of which have focused on helpful and unhelpful content. Websites with strong EEAT have seen strong gains, whilst those with low EEAT have dropped off the face of the SERPs. So, looking at the current landscape, it would be beneficial for your website to focus on these four pillars, as this could unlock additional avenues for you.
If you are struggling with your content or your website’s overall EEAT, contact PushON’s team of SEO experts.

The post What Does EEAT Stand For? appeared first on PushON.

Welcome to the 7th addition of ‘Ashley’s AI Corner’

Hello again, and welcome to the seventh edition of Ashley’s AI Corner. Each month, I’ll offer you a glimpse into the weird and wonderful experiments I’ve been conducting with Microsoft’s Generative AI, Copilot.

Last month, I wrote about using AI to create a personalised workout routine. This time, I’m shifting my focus onto something equally important and usually works alongside working out: meal planning.

In this article, I’ll describe my experiment with using AI to generate a weekly meal plan tailored to specific dietary needs and preferences. Join me as we uncover how AI can transform your approach to meal planning, making it less of a chore and more of an adventure.

Ashley Pike – Senior SEO Specialist at PushON

Introduction

As always, when using AI, you should research its information, especially regarding your health and diet. If you’re unsure about the foods or calories the AI provides, please do thorough research to ensure they are correct before embarking.

That said, I’m going to ask the AI to produce a weekly meal plan that complements my workout plan that it created last month. I’m going to ask it to offer a mixture of vegetarian and non-vegetarian meals, as I like a mixture.

When it comes to the meal plan itself, you will need your daily calorie target. To do so, I’d recommend using an online calculator, as it can give you a rough estimate of the amount of calories you should be eating. I’ll be using a total calorie target of 2,230 per day.
Let’s see what the AI can produce based on these requirements.

The Initial Set Up

First, I’m going to feed my AI-generated workout into Copilot. This way, Copilot will be able to understand what exercises I’ll be doing across the week whilst gauging how physically straining said workouts will be.

To do this, my prompt will be:

I also attached my workout routine to this prompt, but I didn’t want to show how long it is.

Copilot replied with the following:

Once you have this response, you can start to feed in the requirements for your meal plan. I’ve kept my request quite simple, but you can push the AI with specific requirements around allergies, dietary requirements, etc.

Here’s what my next prompt looks like:

Fixing my Prompt Errors

Copilot then proceeded to produce a meal plan for the next week. However, it recommended cottage cheese as one of my snacks which is an automatic no (sorry to all the cottage cheese fans out there!). I forgot to mention that I didn’t eat fish in my initial prompt, so I had to fix that as well.

Here’s what Copilot produced for my snack alternatives:

– Greek Yogurt with Honey and Nuts: A great source of protein and healthy fats.
– Hummus with Veggie Sticks: Carrot, cucumber, and bell pepper sticks are perfect for dipping.
– Protein Bars: Look for minimal added sugars and high protein content.
– Hard-Boiled Eggs: Easy to prepare and packed with protein.
– Apple Slices with Peanut Butter: A delicious combination of fibre and healthy fats.
– Mixed Nuts: Almonds, walnuts, and cashews are good choices.
– String Cheese: Convenient and high in protein.
– Edamame: Steamed edamame is a great plant-based protein source.
– Smoothie with Protein Powder: Blend your favourite fruits with protein powder and almond milk for a quick snack.

Updated Weekly Meal Plan

Once Copilot provided those alternatives, I then led with this prompt to get my updated weekly meal plan:

After tidying everything up, here is what Copilot produced for my meal plan:

– Breakfast: Greek yogurt with mixed berries and a handful of almonds (300 calories)
– Lunch: Grilled chicken salad with mixed greens, cherry tomatoes, cucumbers, and a light vinaigrette (500 calories)
– Snack: Apple slices with peanut butter (200 calories)
– Dinner: Grilled chicken breast with quinoa and steamed broccoli (600 calories)
– Snack: Greek yogurt with honey and nuts (200 calories)

– Breakfast: Spinach and feta omelette with whole grain toast (350 calories)
– Lunch: Lentil soup with a side of mixed greens salad (450 calories)
– Snack: Carrot sticks with hummus (150 calories)
– Dinner: Stir-fried tofu with mixed vegetables and brown rice (550 calories)
– Snack: Protein shake (200 calories)

– Breakfast: Overnight oats with chia seeds, banana, and a drizzle of honey (350 calories)
– Lunch: Turkey and avocado wrap with a side of baby carrots (500 calories)
– Snack: Greek yoghurt with a handful of walnuts (200 calories)
– Dinner: Grilled chicken with sweet potato and asparagus (600 calories)
– Snack: Mixed berries (150 calories)

– Breakfast: Smoothie with spinach, banana, protein powder, and almond milk (350 calories)
– Lunch: Chickpea and quinoa salad with a lemon-tahini dressing (450 calories)
– Snack: Celery sticks with almond butter (150 calories)
– Dinner: Chicken stir-fry with mixed vegetables and brown rice (600 calories)
– Snack: Hard-boiled eggs (200 calories)

– Breakfast: Scrambled eggs with turkey bacon and whole grain toast (350 calories)
– Lunch: Black bean and corn salad with avocado and lime dressing (450 calories)
– Snack: Protein bar (200 calories)
– Dinner: Beef stir-fry with bell peppers and broccoli over quinoa (600 calories)
– Snack: Greek yoghurt with honey (200 calories)

– Breakfast: Smoothie bowl with mixed berries, granola, and chia seeds (350 calories)
– Lunch: Grilled chicken Caesar salad (500 calories)
– Snack: Apple slices with cheese (200 calories)
– Dinner: Baked chicken with roasted vegetables and brown rice (600 calories)
– Snack: Mixed nuts (150 calories)

– Breakfast: Avocado toast with poached eggs (350 calories)
– Lunch: Lentil and vegetable stew (450 calories)
– Snack: Protein shake (200 calories)
– Dinner: Grilled turkey burger with a side of sweet potato fries (600 calories)
– Snack: Greek yoghurt with berries (200 calories)

Hey! The calories don’t add up!

One thing that you’ll notice is that the calories for each of the days don’t add up to my target calorie intake. With that in mind, just to reiterate my earlier point in the introduction, when it comes to diet and calories intake, please do your own research alongside using AI for sense checking.

Making a meal of it…

To expand this further, if there is a meal that you like the look of, I recommend asking Copilot to find a recipe to help you out. For example, I like the look of the dinner option on Thursday (chicken stir-fry with mixed vegetables and brown rice), so I’m going to ask if Copilot can provide a recipe for me.

Here’s the prompt:

Copilot then took this prompt and provided me with the ingredients and instructions for making the dish. Because Copilot is connected to the web, it was also able to provide five different YouTube videos that I could follow if needed.

We now have a weekly meal plan created to work alongside our workout routine. I’ll probably need to tweak the plan slightly to match my calories. However, this is a good enough starting point that I don’t need to stress about meal ideas myself, as Copilot has done most of the heavy lifting for me.

Using AI for Leftover Ingredients

Let’s highlight another way that Copilot could help you with your meal planning. Say you walked in late from work and haven’t got any meal prep or leftovers sitting in the fridge, you don’t fancy a takeaway, and you only have certain bits and pieces in your fridge/cupboards. Copilot can help you plan a meal based on the ingredients alone.

For example, let’s say you have some leftover mince, spaghetti, tomato puree, half an onion, stock cube, courgette, potatoes, rice packet, mixed herbs, yoghurt, butter, garlic, milk. You’ll be surprised if you plug these into Copilot and ask it to create a meal based on what you have.

Here’s what the prompt could look like:

Here are the four meals it produced:

1. Spaghetti Bolognese
2. Beef and Courgette Stir-Fry
3. Creamy Potato and Beef Bake
4. Yoghurt and Herb Marinated Beef

Each recommendation included instructions on how to make it and which ingredients were used. This is another way AI can help us when we’re struggling with meal ideas.

Conclusion

And just like that, we’re at the end of another AI corner. This time, I’ve shown you how capable AI is of building a weekly meal plan that works hand in hand with your workout routine. I’ve only focused on the first week. However, you can ask AI to generate ideas for next month if you would like to prepare that far in advance.

Feel free to read the previous AI corner that prompted this idea.

I highly recommend giving these prompts a go to see what Copilot can recommend. Maybe you’re fully vegetarian or vegan, maybe you’re lactose intolerant, whatever it is I hope AI can provide some ideas for your next meal. As always, let me know how it goes!

Until next time

The post Crafting a Weekly Meal Plan with AI – AI Corner appeared first on PushON.

The last Meetup, ‘Getting it done with Magento‘, exceeded all of our expectations. It turns out that people will come out and talk about eCommerce nerdy stuff on a Thursday evening. Which means we have booked another date straight away.

Once again we’re at Can and Grain, in the Northern Quarter and once again we’re inviting you to join us and our fellow speakers for an evening of Magento chat, beer and pizza.

Are you interested in becoming a sponsor of our next Magento Meetup event?

If anyone is wanting to sponsor our meetup events, please get in touch.

Cane and Grain
49-51 Thomas Street, M4 1NA · Manchester

Date: Thursday 21st November, 2024
Time: 6:00pm – 9.00pm (ish)

Speakers at this event include:

The Hyvä guide to high-performing storefronts

John Hughes – VP Product – Hyvä

Protection of revenue and performance

Benjamin Hosack – Founder – Turaco Labs

Thoughts from PushON….

We’ve been running meetups throughout the UK for over a decade now and whilst we like a good webinar, there’s nothing like meeting face to face and sharing thoughts and opinions.

Our meetups have been few and far between of late (blame covid everyone else does), we promise this is the start of the return of more regular meetups.

The post Magento Talks Performance – Thursday, November 21st, 6pm appeared first on PushON.