Marketing

TCBY Hits the Streets with First Food Truck

QSR magazine — Wed, 16 May 2012 19:50:46 +0000

TCBY recently launched its new frozen yogurt truck platform in Charlotte, North Carolina, as part of its strategic expansion. The mobile truck model is the first of its kind and will meet the demands of customers who want more accessibility to TCBY's healthy product offerings.

The truck features four flavors swirling with a rotating variation of TCBY's extensive product line, including yogurt flavors low in fat, fat free, or no sugar added, in addition to a non-dairy, fat-free sorbet. The TCBY truck also offers a wide range of toppings.

Sonic Turns to 1010data for Business Analytics

QSR magazine — Wed, 16 May 2012 13:57:40 +0000

SONIC has embraced 1010data’s Internet-based Big Data Warehouse to analyze billions of records to enable critical business decisions ranging from operations to marketing.

A passionate focus on data analytics is one of the reasons why the fast growing chain, with more than 3,500 locations, has been able to improve operational consistency and product management.

Fazoli’s Continues Sales Streak in April

QSR magazine — Wed, 16 May 2012 13:46:34 +0000

April was another month of double-digit same-store sales increases at Fazoli’s, thanks to new marketing and hospitality programs launched in early April combined with a recently revamped menu, expanded service, and a new unit design.

The new marketing program spotlights recent changes that include the new look, new menu, table service, and real silverware and plates. In conjunction with the campaign, Fazoli’s rolled out a new service and hospitality program. Both were launched in company markets.

Orange Leaf Announces Customized Mobile App

QSR magazine — Tue, 15 May 2012 15:29:57 +0000

Taking its mission to give patrons the ultimate experience in customization out of the store and into the digital world, Orange Leaf Frozen Yogurt launched My Orange Leaf, an online microsite and accompanying update to its existing mobile app, specifically designed to give customers a personalized experience with their favorite Orange Leaf store.

Gold Star Chili Launches New Catering Group

QSR magazine — Tue, 15 May 2012 14:46:36 +0000

Image Caption:

Coney Way Bar

Gold Star Chili of Cincinnati announces the launch of a new catering division, offering three ways to add local flavor to any kind of event.

“In the past, Gold Star Chili has offered catering services upon request,” says Charlie Howard, Gold Star Chili’s vice president of marketing and brand development. “This current initiative formalizes catering as a separate corporate division with a newly hired catering coordinator and trained staff.”

The new catering division includes:

Groupon Rewards Launches for Businesses Nationwide

QSR magazine — Tue, 15 May 2012 13:09:56 +0000

Groupon announced the nationwide launch of Groupon Rewards, an easy-to-use loyalty program for merchants that enables them to offer customers special Rewards for repeat business.

After a successful pilot program in Philadelphia, Groupon Rewards is now open to U.S. merchants, regardless of whether the business has previously run a Groupon deal.

Does Asparagus Stand a Chance Against Fries?

QSR magazine — Mon, 14 May 2012 18:51:31 +0000

Mark Bucher, founder of BGR The Burger Joint, is fighting for asparagus’ permanent existence at BGR’s 19 locations.

Starting May 15, he has one month to successfully leverage in-store marketing and a Twitter campaign (#savetheasparagus) to keep asparagus on the menu, or come June 16, it will be a casualty of the french fry wars.

To boost his campaign, Bucher vowed to do something unheard of: remove french fries completely from kids’ meals and replace them with asparagus spears.

Brand-Specific Kids’ Activity Packs Debut in U.S.

QSR magazine — Mon, 14 May 2012 14:41:09 +0000

Image Caption:

Milk JNR's character Meg

Image Credit:

MILK JNR's

One of the U.K.’s leading creative marketing and digital design agencies, MILK JNR’S, exhibited its kids’ activity packs for the first time in the U.S. at NRA Show 2012.

With more than 11 years’ experience in the industry, MILK JNR’S multi-skilled team specializes in creating branded fun for children and families through inspiring and educational kids’ activity packs for the restaurant and leisure industries.

Honey Dew Donuts Debuts Smoothies with Red Bull

QSR magazine — Mon, 14 May 2012 12:49:29 +0000

Honey Dew Donuts, New England’s local flavor, is excited to announce the collaboration with energy drink pioneer, Red Bull, with new refreshing fruit smoothies to enjoy this summer.

A perfect combination of Red Bull with a Honey Dew strawberry or lemonade flavored smoothie, these drinks are made to order and served in a 24-ounce size. Smoothies without Red Bull will remain on the menu, along with a variety of other flavors including Chillerchino and Frozen Mocha Madness.

The Buzz About Bonnaroo

QSR magazine — Mon, 14 May 2012 10:00:00 +0000

Ben & Jerry’s discovered that a good sponsorship partner is one that jibes with your brand personality.

For music fans, the Bonnaroo Music & Arts Festival, to be held June 7–10 in rural Manchester, Tennessee, will have a little bit of everything.

Pining for some spacey jam sessions? Phish, Dispatch, and Umphrey’s McGee will have you covered. Maybe you’re looking for some ’90s nostalgia; try Radiohead, Red Hot Chili Peppers, or Ben Folds Five. It could be you just want some front-porch-friendly bluegrass; don’t miss the Avett Brothers, Trampled by Turtles, or the Punch Brothers.