Thought Leadership Consulting

Media Package for Early-Stage Companies at #MWC12

admin — Fri, 03 Feb 2012 16:48:33 +0000

Mobile World Congress is looming – it runs for most of the week commencing Monday 27th February, 2012.

For early stage companies it’s hard to justify having media representation at the show – and sending a large contingent to Barcelona in the current economic climate is equally hard to justify.

However, we’ve put together a package for firms that want to make their voices heard – without huge expense. The package will raise on-line visibility prior to the event via search engines, and social media. Plus it allows client companies to take advantage of our social media assets and relationships.

Simply put, for a fee of just £500 (+VAT) we can offer the following package:

Newswire media release (e.g. product launch announcement) optimised for search engines using an international newswire circuit (M2). This guarantees distribution to the world’s major news syndication services, including Dow Jones-owned Factiva and Lexis so releases are seen by CEOs, corporate finance professionals, researchers, analysts, journalists, professional information workers, potential investors and other decision makers.*
The news release featured (with picture) on the Quadriga Consulting and Mobile Cloud Summit blogs
News release pushed to all our social media assets (Twitter, Linkedin, Linkedin Groups etc) – with over 4,000 combined, international, tech-savvy influencers and journalists
Quadriga named media representation – on the ground in Barcelona (we’ll refer media interest directly to client companies)
Company logo and company descriptor with cross-link featured on a “client companies at MWC12” shared page on both Quadriga Consulting and Mobile Cloud Summit websites

For 2 releases prior to show: Fee £750 (same package as above)

Additional releases £250 per release.

* For an additional fee of £250 we can draft individual releases for you – following a telephone briefing. This fee may also apply if the supplied release(s) from the client requires substantial editing – to meet our editorial standards.

All prices exclusive of VAT.

Contact us now and we’ll take it from there.

World Economic Forum Live

admin — Thu, 26 Jan 2012 08:57:48 +0000

You can watch the World Economic Forum live from Davos here…

Watch live streaming video from worldeconomicforum at livestream.com

The Beauty Business

admin — Fri, 13 Jan 2012 08:30:46 +0000

This video by Jesse Rosten ponders whether Adobe should sell its Photoshop software in the same way as L’Oreal sells its beauty products. No doubt L’Oreal is more aware than most that Photoshop is more useful in enhancing beauty than L’Oreal’s own products.

Poking fun at Photoshop is a staple industry. But Rosten here achieves the slick ad-like cinematography we’re all so familiar with from big budget TV campaigns.

The CMO Show: Marketing Big-Hitters Hit London

admin — Wed, 11 Jan 2012 12:01:51 +0000

Building on the 9 years of success of Loyalty World, The CMO Show 2012 is designed to be Europe’s leading event for Chief Marketers, where CMOs learn how data and technology can generate ideas, drive sales and marketing and increase response and revenue. Quadriga Consulting is partnering with Terrapinn, organisers of The CMO Show, to help market the event to potential sponsors – companies that want to engage with with some of the most important marketing decision-makers.

CMO Show: 27 – 29 March 2012, Wyndham Chelsea Grand, London, UK
Get the sponsorship prospectus.

The CMO Show 2012 has arisen as a direct result of our client demands that we concentrate on the latest opportunities for CMOs in all business.

The CMO Show 2012 will incorporate key perspectives from leading CMOs alongside insights from the industry’s major vendors on how they can maximise the opportunities presented by Data Analytics, Social Media and Globalisation.

The CMO Show is specifically devoted to addressing the pertinent opportunities and challenges uncovered in the extensive research we have undertaken with CMOs, Marketing Directors and Executives working within the marketing industry.

If you would like to receive a copy of the sponsorship prospectus please register your interest here:

GET A COPY OF THE SPONSORSHIP PROSPECTUS

We’ll email you the prospectus and call you to discuss the opportunity.

For further information about the event, please visit the event website.

The last 10 years…

admin — Mon, 09 Jan 2012 09:31:27 +0000

Apparently only 1 in every 10 small consultancy firms lasts 10 years. We’re one of the one in ten. But we’ve only been able to survive and thrive because of the support and loyalty of our fabulous clients, employees and associates.

Our first paying client, 10 years ago, was The Gem – the CRM outsourcing firm (now part of Concentrix). Our most recent is Stratton Craig. And, in-between, we have worked with a veritable Aladdin’s cave of clients including Microsoft, BT, IBM, Amacis, Oxford Economics, Kable, Invest NI, Provita Eurotech, DETI, Strategic Investment Board, Taylor Wessing, SLA Mobile, Aepona, Replify – and many, many more.

We hope to make several announcements during 2012 about new clients, and new partnerships. But I also wanted to say ‘thanks’ to everyone who has supported us over the last 10 years. It’s been fun.

Corporate Social Responsibility: The Technology Imperative

admin — Mon, 12 Dec 2011 10:32:37 +0000

By Jeffrey Peel

I was in Paris last week and had the opportunity to meet up with a colleague – Barbara Toorens. Barbara has a strong background supporting technology vendors in terms of marketing communications activity. However, her specialist focus is corporate social responsibility (CSR) and the technology solutions that are emerging that support companies in achieving their CSR objectives.

In this short interview Barbara outlines how the EU is imposing demands on business in achieving CSR standards. She also talks about the EU’s 20/20/20 initiative.

She also refers to solutions from vendors such as SAP that are allowing global organisations like Panasonic to achieve waste management and other CSR objectives.

Corporate Social Responsibility and Technology (mp3)

Queen’s University Economy Debate

admin — Wed, 07 Dec 2011 16:09:57 +0000

By Jeffrey Peel

Jim Fitzpatrick of the BBC

Last night I attended the Northern Ireland Economy Debate at the fabulous, newly refurbished, Riddel Building at Queen’s University, Belfast – the new home of the Queen’s University Management School. As a Queen’s graduate I’m a touch envious. When I studied Economics back in the 80s the department was part of the old Social Sciences faculty building. The Riddel building is altogether more grand – and much the better for a £14m investment.

The debate was chaired by Jim Fitzpatrick (pictured) who was recently appointed the Ireland Economics Editor at the BBC. It was sponsored by local recruitment firm Clarendon Executive. Clarendon had prepared a series of video sequences that featured various local business people and NGO representatives. The videos acted as a kind of visual separator for the various segments of the debate. The opening section focused, largely, on the role of government in doing something radical to stimulate the economy. The middle section tended more towards educational needs and skills. The final section was a bit of a wrap-up. And Fitzpatrick did a good job getting feedback from the floor. Thankfully, little of the feedback was sycophantic – and most was genuinely interesting. Thankfully, also, if any politicians were in the audience, they were struck dumb.

As it turned out, the event wasn’t really a debate – more a discussion. The panel included pretty obvious bets including the inevitable representative from Invest NI (Tracy Meharg), a couple of Economists (Graham Brownlow from Queens and Angela McGowan from the Northern Bank), a CBI representative (Ian Coulter, the incoming regional Chairman) and Steve Orr from the Northern Ireland Science Park. Seamus McAleavey from NICVA represented the ‘third sector’.

The contributions from the panel were pretty safe. Criticism of the local Executive was minimal. Angela McGowan cautioned against being too hard on the public sector – and resorting to a ‘them and us’ debate. However, thankfully, a degree of dissent came from Graham Brownlow who noted the amount of time and resources dedicated to “appraisals” by the NI Civil Service compared to Whitehall. He indicated that it was not unknown for appraisals of appraisals to happen at Departmental level. But that was as contentious as it got. When the floor contributions came things started to get more animated and interesting.

Mark Ennis, the incoming Chair of InvestNI, contributed from the floor and pointed out the difficulty faced by local businesses in securing capital. He hinted at a dearth of funding – especially mid-sized firms, and possibly for firms wanting to grow through M&A. I chipped in a few comments about the public sector squeezing out an entrepreneurial culture – and also crowding-out commercially driven private equity and venture capital funds. I also had a poke at an Executive almost completely populated by people with little or no business experience, never mind international business experience.

However, the reference to education resulted in a more robust debate and near consensus that something radical did, indeed, need to be done. Culturally, this is a society (and I’m referring to the UK, not just Northern Ireland) where a career in the law, or medicine, is seen to be a good thing. But a career in business – according to the received wisdom – is something for slightly dodgy people who weren’t that great at school.

The need for a 20-year vision and strategy – for a society built from Primary School up, focused on business and wealth creation – was one that was articulated by several speakers from the floor. Educationalists, bankers, economists and business people were united on the issue that if the Assembly did nothing else it needed to do something radical in education to make changes. And with that I’d wholeheartedly agree. Although it also needs to do something radical – and soon – with an economy that is absurdly dependent on the public purse and public sector employment.

Overall, an excellent and thought provoking debate, well chaired by Jim Fitzpatrick – and a great turnout from the business community. Congratulations should go to Queen’s University and Clarendon Executive for organising it and allowing us all to see a wonderful new centre of management learning. Hopefully some of its alumni will build great new businesses.

Mobile World Congress 2012

admin — Tue, 06 Dec 2011 11:18:17 +0000

The Mobile World Congress is one of the most important annual events for the global technology industry. The Mobile Internet has been described as the fifth wave of computing and the increasing pervasiveness of smart mobile devices is resulting in rapid changes in how the world communicates, buys good & services, and works. Businesses are grappling with new ways of doing business – that require a new understanding of the mobile consumer.

We’re currently working on a report: The Investment Opportunities in the Mobile Cloud and we’ll be meeting early stage companies at Mobile World Congress in Barcelona – as well as operators and CIOs. Jeff Peel, our Managing Director, will be in Barcelona from 26th to 29th February. If you believe you have a compelling new technology that ‘rides the 5th wave’ we’d love to hear from you – regardless of how early your thinking is. If you are a company that’s actively embracing this technology, we’d also love to chat with you.

We may well feature your thoughts and perspectives in our report.

If you’d like to schedule time to meet with Jeff please contact us .

The Future Social CEO (Infographic)

admin — Sat, 03 Dec 2011 11:27:56 +0000

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Socialising the Business: The Seminars

admin — Thu, 17 Nov 2011 09:26:24 +0000

2012 marks the 10th Anniversary of Quadriga Consulting. To celebrate, we’re running a series of seminars throughout the year…

On Thursday January 19, 2012 we’re holding a two-hour seminar called Socialising the Business. The event is free to attend. The seminar will held at 10.00am and repeated at 2.00pm.

Socialising the Business will look at how social tools – such as social media, social CRM and cloud technologies – are transforming how all types of businesses do business in international markets. Therefore the seminar will be of interest to Marketing Directors and Managers, Business Development Managers, CEOs and Business Owners and Corporate Communications Executives.

Jeff Peel, Managing Consultant at Quadriga Consulting, will be joined by Michael Kerr, Managing Director of Provita Animal Health, who will touch on how his company is developing its international business – supported by the social web.

By attending you’ll find out more about:

How the corporate web site is being transformed by next generation content management systems
How businesses are embracing social media to engage in conversations across the globe
Why easily implemented social tools can make collaboration easier for your staff and suppliers
The challenges of implementing a social media marketing strategy

The seminars will be held in the meeting room at Lisburn's Premier Inn

The events will also be a good opportunity to network with your peers from other businesses.

Reserve your place

The seminars are free to attend and will be held at Lisburn’s Premier Inn Hotel on January 19, 2012 (we’ll be running separate morning and afternoon sessions – and we’re limited to just 25 attendees at each session).

We expect considerable interest in these events. So please reserve your space as soon as possible.