Quality Service Marketing

Dear Mr President: About Employee Engagement ...

2012-05-22T07:53:00-04:00

I’ve enjoyed being a guest on many radio shows since my first book, Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care, was published. One of the most unexpected and intriguing questions I was asked was...

Coping with the Clueless in Charge

2012-05-15T07:53:00-04:00

Does your organization’s management suffer from a credibility gap? They bring out program after program – jumping on the latest management bandwagon – then fail to follow through. Meanwhile, you and your fellow employees invest countless hours in these short-lived...

How Marketers Sabotage Themselves

2012-05-08T07:53:00-04:00

I recently spoke to a group of marketers about our need to internally market the marketing function. Before we can begin to develop brand ambassadors or marketing champions, we need to engage ALL employees in what marketing does since each...

Starting a Marketing Department from Scratch

2012-05-01T07:53:00-04:00

“Great news!” said the young woman who called me after attending one of my marketing workshops. With a background in graphic design, she was responsible for advertising, special events, and employee communications for a group of physicians in a multi-specialty...

New Book Preview: Share of Mind, Share of Heart - Marketing Tools of Engagement for Nonprofits

2012-04-24T07:53:00-04:00

One of the reasons I love working with nonprofits is that they are so mission-focused. When you’re passionate about your mission, it’s easier to feel good about your work. But having a noble mission doesn’t guarantee organizational success! Effectively managing...