Qualvu

Qualvu to Sponsor and Speak at the Research Mafia’s Redefining Research 2012 Conference

Qualvu — Thu, 17 May 2012 12:00:07 +0000

Denver – May 17 – Always on the leading edge of research innovation, Qualvu will be sponsoring and speaking at the Research Mafia’s Redefining Research 2012 Conference – a leading industry event exploring innovation in Market Research. Taking place June 14 at The Alea Casino in Leeds, UK, the conference will take attendees on a journey from Quant to Qual by way of Ethnography, Mobile, Neuro, and Linguistic Programming. Helping to lead this journey is John Williamson, Qualvu Founder & CEO, who will be a Read more »

Inside Insights with Qualvu: Meet Cache Hamm, Senior Manager, Software Engineering

Hillary White — Mon, 14 May 2012 12:00:12 +0000

Welcome to our fourth iteration of Inside Insights with Qualvu. Through this series, we are giving you the inside scoop into life according to Qualvu – who we are; what we do; how we deliver better business value; what our favorite items from the Qualvu fridge are – but most importantly, who makes up our energetic team. Qualvu is software driven, but people powered. While supported by a software platform, we rely on human intelligence to drive our business ‒ because at the end of Read more »

MRMW Europe Wrap Up: Where Do Mobile Insights Go?

Hillary White — Wed, 09 May 2012 12:00:27 +0000

When you envision the future of qualitative research, what do you see? With the rise in smartphones, tablets, and mobile devices, the future of research is increasingly pointing towards mobile. And it doesn’t take a rocket scientist to see why. Mobile research is empowering brands across the globe to leverage portable video to capture consumers anywhere, at any time, during real moments of truth. But creating true value for stakeholders today – the ultimate goal of research – requires you to go beyond data collection, Read more »

Qualvu and StubHub Team Up with The Advertising Research Foundation (ARF) to Uncover the Roots of Sports Passion

Qualvu — Wed, 21 Mar 2012 12:00:50 +0000

Denver – March 21– In conjunction with The Advertising Research Foundation, Qualvu – a leading next-generation qualitative research solution – will be driving a webcast with the help of StubHub – an online marketplace for concert, sport, and Broadway event tickets – entitled, “Behind the Cheering: How Understanding the Roots of Sports Passion Helped StubHub Score with Fans.” Taking place on April 4 at 12 p.m. ET, the session will discuss how to successfully leverage mobile video to go beyond merely creating imaginary versions of Read more »

Inside Insights with Qualvu: Dean Macko, Senior Director, Research & Strategy

Hillary White — Mon, 19 Mar 2012 12:00:59 +0000

Welcome to our third Inside Insights with Qualvu interview. Through this series, we are giving you the inside scoop into life according to Qualvu – who we are; what we do; how we deliver better business value; what our favorite items from the Qualvu fridge are – but most importantly, who makes up our energetic team. Qualvu is software driven, but people powered. While supported by a software platform, we rely on human intelligence to drive our business ‒ because at the end of Read more »

Qualvu’s Steady Growth Continues

Hillary White — Thu, 15 Mar 2012 12:00:48 +0000

In keeping with its continuous expansion, Qualvu added another five stars to its team over the past two months, growing its project management, research and insights, and development departments at home and abroad. So what is driving this growth? Increasing international demands. In fact, since the beginning of 2012, Qualvu has doubled the size of its Dublin, Ireland office to meet the needs of businesses across the globe. Despite being over 4,000 miles apart, Qualvu’s US and European offices work together seamlessly – encouraging Read more »

From Zero to Hero: Qualvu and Hewlett Packard to Address How Mobile Video Captures that Zero Moment of Truth at The Market Research Technology Event

Qualvu — Mon, 12 Mar 2012 12:00:57 +0000

Denver − March 12 – With an infinite amount of information influencing purchasing behavior today (social media; reviews; advertisements), the shopper journey has become multifaceted. As a result, understanding consumers at each stage of that journey – in particular at the zero moment of truth – is increasingly critical to understanding their attitudes and behaviors as a whole. Recognizing how these trends have impacted shopper insights, John Williamson, Founder and CEO, Qualvu, and Sterling Jackson, Research Manager, America’s Shopper Insights, Hewlett-Packard (HP), will address Read more »

Driving Mobile Research to its Tipping Point

Hillary White — Wed, 07 Mar 2012 13:00:56 +0000

Let’s start with the obvious. Smartphones are making a significant impact in the world today. In the U.S. alone, there are 91.4 million smartphones; across the globe, there are five billion mobile phones; and out of those five billion, over one billion are smart phones. This mobile evolution is paramount – not just for consumers, but for researchers, as well. So what is so valuable about mobile? Mobile devices are essentially research machines – they are anytime, anywhere; they are a focus group in your Read more »

Wrapping Up: Take Your Qualitative Research to the Next Level!

Qualvu — Mon, 05 Mar 2012 15:36:19 +0000

Wrapping Up: Take Your Qualitative Research to the Next Level! Online and mobile video research best practices that drive business value This final session will recap the IQ program and wrap up with some key best practices that will make you a successful digital researcher. You will learn the do’s and don’ts of online qualitative research, and how to ensure that your stakeholders gain the recommendations they need to inspire better business decisions. Date and Time: March 14, 2012 – 3 PM ET Presenter: Kathy Read more »

Inside Insights with Qualvu: Meet Kyle Weiger, Enterprise Sales Manager, Americas

Hillary White — Thu, 01 Mar 2012 13:00:35 +0000

Welcome to our second series of Inside Insights with Qualvu. Through this series, we are giving you the inside scoop into life according to Qualvu – who we are; what we do; how we deliver better business value; what our favorite items from the Qualvu fridge are – but most importantly, who makes up our energetic team. Qualvu is software driven, but people powered. While supported by a software platform, we rely on human intelligence to drive our business because at the end of Read more »