Cutting Edge Marketing Strategies For Small Business Owners

Using Text Marketing To Promote Your Restaurants

Ted — Fri, 12 Apr 2013 02:55:45 +0000

Text messaging is a great way to build your brand, raise awareness about promotions, and otherwise get in touch with your customers. By following the strategies in this guide you should be able to make thousands of dollars off of a great text messaging campaign. The great thing about text messaging is that it allows [...]

Understanding Facebook Lingo

Ted — Thu, 11 Apr 2013 02:43:20 +0000

Facebook is the future. With a billion or so users, Facebook is now the world’s most popular social media marketing site and is an essential tool for any business, big or small. Facebook allows you to reach out to fans around the world. For many people, the various tools and lingo being tossed around are [...]

How To Use Groupon and Other Coupon Campaigns To Promote Your Restaurant

Ted — Wed, 10 Apr 2013 01:21:26 +0000

Coupon campaigns can be a great way to promote your restaurant. Groupon can help draw in new customers, and a busy restaurant is usually a great thing. For example, if a couple is walking down the street and sees that your restaurant is busy (unknown to them it’s because of a coupon campaign) they will [...]

Location-Based Mobile Marketing Helps You Build Relationships with Customers

Ted — Fri, 05 Apr 2013 13:41:32 +0000

Location-based marketing (LBM) has quickly emerged as one of the best forms of marketing in the world. LBM uses global positioning technology, usually linked with a smartphone, tablet, or car’s navigation system, to track where your customers are at and then offer them relevant promotions, information, etc. when they are near your store or business [...]

Promoting Your Restaurant By Harnessing the Power of Google

Ted — Thu, 04 Apr 2013 00:10:06 +0000

Google and other search engines are powerful tools that can be used to track down information on just about anything. Often consumers and potential customers will search for restaurants and other places of business through Google, Yahoo! or Bing search engines. Learning to harness the power of Google can dramatically increase your business and brand [...]

Managing Your Restaurant’s Online Reputation

Ted — Wed, 03 Apr 2013 02:39:42 +0000

Managing your online reputation is now essential. That’s a simple and unavoidable fact in a world empowered by Google and other search engines. Potential customers now “scout out” restaurants online, whether that be from their desktop PC at work, or on their mobile phone while riding the subway home from work. One major part of [...]

Email Marketing – Getting Your Emails Read!

Ted — Wed, 03 Apr 2013 02:29:00 +0000

Email has all but replaced snail mail. The hyper quick, usually reliable medium allows people to near get in touch all with the click of a button. And now businesses can quickly send coupons, info, promotions, and other enticing things to potential customers. Due to its low costs and solid rate of returns, email marketing [...]

How To Draw in Customers To Your Restaurant On “Slow” Days

Ted — Tue, 02 Apr 2013 02:35:01 +0000

Chances are, you pay your rent or mortgage for your restaurant’s location 7 days a week. And yet, you probably only really make money on two or three of the days. Some days of the week, like Tuesday, are simply slower than others and for a small business owner struggling to pay bills and turn [...]

Content Marketing – The Key Inbound Marketing Component

Ted — Tue, 02 Apr 2013 02:27:06 +0000

Content marketing is one of the most important forms of marketing for any business, especially in the online world. Content marketing refers to marketing strategies through which you build relationships with potential customers and consumers. Instead of screaming “buy me!,” you offer people helpful and useful information, thereby gaining their trust. If you are looking [...]

How To Improve Your Restaurant’s Sales Using The 3Gs

Ted — Mon, 01 Apr 2013 02:24:36 +0000

Marketing can only take you so far. At the end of the day, you also need to have a strong product, which means you need to focus on the 3G’s! The 3 G’s of the restaurant business refer to Great Food, Great Value, and Great Experience. Your goal should be to do a good job [...]

How To Use Facebook To Make Money

Ted — Mon, 01 Apr 2013 02:06:49 +0000

There’s no doubt about it, Facebook offers great ways to make money! Wondering how? A great first step is to look at what other people are doing and figure out what makes them successful. After you see what other marketers are doing, you should find ways to improve on their ideas. The trick is finding [...]

Your Guide To Creating Restaurant Advertisements and Promotions

Ted — Fri, 29 Mar 2013 00:10:47 +0000

So you want to promote your restaurant but aren’t sure where to go started? Don’t worry! We have written this guide to help you get started! By the end of this article you will have a good grasp on how to advertise and market your restaurant. There are many methods to promoting your restaurant so [...]

Why Is Mobile Marketing Critical To Your Business Survival

Ted — Fri, 29 Mar 2013 00:00:32 +0000

Smartphones are becoming near ubiquitous. Even in developing countries and emerging markets smartphones are becoming extremely popular. And in advanced nations just about everyone seems to have a smartphone in their pocket or tablet in their hands. If fact more than half of Americans between the age of 18 and 45 now have a smartphone [...]

Using Mobile Devices to Empower Your Restaurant’s Marketing Effort

Ted — Thu, 28 Mar 2013 00:05:18 +0000

Mobile devices are now extremely influential and as such every restaurant owner should consider how they can use the devices to increase business and build up a restaurant’s brand. Targeting mobile devices allows you to get in touch with millions of people. The majority of adults in developed countries, such as the United States, now [...]

How To Use Scarcity to Boost Sales

Ted — Thu, 28 Mar 2013 00:00:18 +0000

Markets are all about supply and demand. And where you can create scarcity, you can reduce supply, which under the right circumstances can drive up demand. Marketers use scarcity, or special promotions given within short time frames or in small quantities, to drive up their sales. You need to have good products and a great [...]

Promoting Your Restaurant Using Social Media To Grow Your Customers Base

Ted — Wed, 27 Mar 2013 00:10:39 +0000

Social media is now one of the most powerful tools in the world. Social media has revolutionized how people interact with each other and society as a whole. From video games to professional networking sites, people now use the Internet to interact. And with the emergence of smart phones, tablets, and ultra portable laptops people [...]

The Five Steps To Managing Your Online Reputation

Ted — Wed, 27 Mar 2013 00:00:38 +0000

If you are going to build an online reputation then you should draw up a strategy plan and outline the specific actions you need to take. With careful planning you can craft your online reputation to create a concrete brand and to deliver a specific message. You will have to build an image and deliver [...]

How To Create A Restaurant’s Website That Will Draw In Crowds?

Ted — Tue, 26 Mar 2013 00:10:40 +0000

A website will act as the public face of your company, and remember first impressions are always very valuable. Your website will have to be well-designed, easy to use, and filled with valuable content. You will also need to market your site, conduct Search Engine Optimization (SEO), and use other promotional efforts to make sure [...]

Why Social Mobile Marketing Is A Must For Any Business

Ted — Tue, 26 Mar 2013 00:00:33 +0000

Social media is the future of the Internet. Some respected experts even think that we may eventually start doing most of our searches on social sites instead of through search engines. Google certainly seems to be preparing for that with Google Plus. Social media is popular on both traditional computers and mobile devices like smartphones [...]

Promoting Restaurants Using Press Release

Ted — Mon, 25 Mar 2013 00:10:18 +0000

Let’s be honest, most people are skeptical about ads and advertisements. After all, you’re only trying to tell them what you think they want to hear. What people do love, however, are genuine articles and stories about restaurants and other businesses. Simply put, a genuine story is more credible than an advertisement. For example, if [...]