Quick Craft Artist Tips

The ABC's of Doing Art Fairs - We're Back + L is for Laughter

2012-11-22T21:40:00.001-05:00

Good day to you all and Happy Thanksgiving! I am sure those who follow my blog are curious as to what is going on with this blog... One minute we're running through the alphabet and then months go by and nothing... Briefly, I just wanted to say I am here and haven't gone anywhere, well except for doing well... art fairs. My last one for the year was last weekend - and yes I am enjoying the relief, however briefly as I am now in Christmas order mode and wrapping up one last small wholesale order by the first week of December. In between doing shows and show related stuff I have been keeping busy with personal things like helping out at my church, dog chores (grooming, shots, check-ups), and all the other things life throws at you. If that weren't enough new opportunities have arose since the last blog post. My business, By the Bay Botanicals, is now proud partners with the non-profit The Chesapeake Bay Trust. This has opened the doors to new customers and a corporate order, not to mention help raising money for helping the environment. On top of that I have gained a few new wholesale clients, and January 5th-8th. 2013, my business will be doing a first - a wholesale Gift show! The Philadelphia Gift Show with Urban Expositions to be exact. The whole experience (re: the wholesale gift show) reminds me of doing my first craft show - 10 years ago... Which also reminds me, this past October was my 10 year anniversary of doing art/craft fairs. More about all this later, perhaps in blog posts in between the continuation of the ABC's of Doing Art Fair Series??

All of the things that have been going on behind the scenes with my business inspired me to want to get back to this blog. Why? With all the seriousness that comes with doing art fairs - the business matters, being precise in your art and techniques, etc. you have to remember to laugh. Whether it is finding humor when doing art fairs, jokes regarding the industry, funny videos, or even funny cartoons - it is good to laugh. This brings me to today's topic, L is for Laughter

L is For Laughter With so much seriousness being an artist - as we all want to be taken seriously, it is easy to get so wrapped up in the process of making art, setting up at art shows, "try" and sell our work at shows, pack up and then repeat. This line of work, is hard work and can take it's toll on our health and emotions. We need to shake off bad mojo from annoying customers, a bad experience at a show albeit due to weather or poor customer turn out, or wondering if you'll have enough money to finish some pieces let alone eat the next week. This is why the phrase "laugher is the best medicine" really does work. Here are a few funnies I want to share with you.

Video Links -
1. Youtube - Art Fair Neighbors - if you ever had a horrible experience with a craft show neighbor, you MUST watch this goodie.
2. Youtube - Potter at an Art Fair - by the same person who did Art Fair Neighbors, this one is my favorite go to cheer-me-up video as it covers all the annoying comments customers say when trying to sell at an art fair.
3. Youtube - What is art? - There is no other way to describe this one but what goes on in some people's minds when it comes to defining "art"? Just reminds me of people wanting to buy work that isn't for sale, but a prop/or display furniture.

Cartoons

Source: http://tinyurl.com/3u6d2uv

Jokes
You Might Be an Artist If... If you like Jeff Foxworthy's "You Might Be a Redneck..." jokes, you will totally appreciate these, but with an artist twist.

So these are just a few goodies. There's are more out there via Pintrest, art fair forums - stories among artists are great, and let's not forget art that have a humorous theme. Instead of looking for the negative in everything, let's not and laugh. Have a good funny to share - by all means share it via our comments area! I hope all have a great holiday weekend! - Michelle Sholund, www.bythebaybotanicals.com

The ABC's of Doing Art Fairs - L is for Legalities, Long Lasting/Term

2012-06-27T09:11:00.000-04:00

Greetings once again from Maryland! I'm am finding myself in summer mode here which kinda means I would rather be outside (if it isn't too hot) than inside working. I've used some of my day dreaming time to put this blog post together and was inspired by the events of Duluth, MN flooding which then made me think of my own experiences at shows and it came to me - the legalities of doing art fairs. In addition, what are some ways we can set long term goals? Lastly, using the sales pitch of how "long lasting" handmade work will not only save customers time, but money too.

Legalities. When it comes to the legal end of doing art fairs there are a few basics artists need to keep in mind. With art fairs, you will encounter contracts (in other words applications), insurance and liabilities issues, sales tax ID numbers, registering your business name and other licenses. Let's go by them one by one...

Contracts. The main contract you'll encounter are the applications you fill out to a show. Read them. Seriously! READ THEM. Know what you are getting yourself into. Know what is expected of you by the terms of the promoter as well as know what you can expect from the promoter (what they are willing to do for you). All applications should have a who, what, when, and so on. They should have an outline of how they want people to set up and break down as well as parking instructions. Know their rules and regulations regarding buy/sell vs. handmade work, booth space dimensions, and who is liable if something happens to you or your booth at the show. If something is unclear, contact the promoter. Promoters are only human and yes they make mistakes such as a discrepancy on when payment is due. I once had an application that was for the present year event, yet the body was dated for the year before. I brought it to their attention and they fixed it. Another bit of advice is to copy the application for your records and bring it with you the day of the event for reference.
Insurance. Many people feel they don't need insurance whether they can't afford it or believe if something was ever damaged it would be easier to just pay out of pocket. This is where far too many people learn their lesson the hard way. All it takes is a gusty thunderstorm during an event to make an unweighted canopy go flying and crashing down on your neighbors booth damaging their canopy, their work, their display furniture and yes injuring them too. That, my friends is not something that just costs a few hundred dollars to fix. If you think it won't happen to you, think again. The same thing could happen where you are the one injured and with damage and the other party doesn't have insurance or get into a car accident on your way to a show (car insurance will pay for the car, not what is inside it). Think about where your workshop/studio is - it might be in your home or adjacent to your home - your homeowners insurance will not cover work equipment and supplies in your home, not to mention if you are on the road at a show, and you become a victim of theft, fire, or flooding. It is better to be safe than sorry. If you don't know who to go with as far as getting insurance start with your homeowners insurance company as well as who your friends recommend. If that doesn't help check with CERF - Craft Emergency Relief Fund - geared for artists who have emergency situations and need help albeit money for surgery or need resources to be prepared if an emergency were to happen. Most art/craft business insurance is only $250 a year and most places offer differed payments too. Put it on your to do list and look into it!
Sales Tax/Business name registration. Each state is different when it comes to how sales tax is collected or even if you qualify to pay sales tax. If a Google search for your states taxation office doesn't help, try SCORE or the SBA - which is small business resource in every state as well as in various counties to point you in the right direction regarding how to go about sales tax issues as well as registering your business name, permits, etc
Incorporating. Should artists incorporate their business or become an LLC? This is something I do not feel comfortable giving advice on as each person is going to be different. For me, I did have an LLC at one point when I was operating different business names and wanted to keep them separate from my personal assets, but unified. I do think if you find you might need this done, go to a lawyer or even a member of SCORE to help you in that decision making process.

In summary, when it comes to the legalities of doing art fairs, you must consider your work more like a business and less like a hobby. When you are exchanging money for goods and due to the litigious society we live it, it is better to protect yourself than throw caution to the wind.

Long Lasting. Are you finding it more common than not for an average customer at an art show having a difficult time understanding the benefits of handmade art/craft work? Part of our job as artists as well as as sales people is to also wear the hat of educator. One of the best selling points - that many have a hard time competing with, is the fact that our work is long lasting whether that means durability or timeless style. Furniture, photography, stained glass, and many other art forms will last far longer than those that are mass marketed/cheaply made. While, as artists, we are going against the society norms because Americans are more accustomed to items that are cheaply made, that if they break, there is another that item that can replace it, again because items are cheaply made. The angle all artists should focus on is with something that is made to last a long time, out customers will save money and time in the long run. Art is expensive, but showing there is great value in our work and appeal to customer's bigger desire to save money in hard times, take the time to educate your customers on how your work will last helping to make the deal, not break it.

Long Term. When I bring up the subject of long term, I am referring to long term goals. So many artists, and I can easily fall into this category, often are so fixed on the present that they fail to look at where they want to see their art business 2 years, 5 years even 10 years down the road. The importance of setting goals or maybe even having a business plan that focuses on these goals, can help you plan for your future. This could include goals for future better shows you hope to get into 1-2 years from now, studio/workshop growth ideas (if your business grows ask yourself will your current work area will house enough space for that growth??), how about retirement or health issues and what would you do if you found you couldn't do shows any more. It is really hard to see what things will be like a few years from now, but because you don't know doesn't mean you should just wait and see if something happens. Whenever you have some down time from creating or perhaps a few minutes when you wake up in the morning, ask yourself what do you hope to accomplish in a few years with your business? Do you see yourself doing the same art form for years to come or incorporate multiple mediums? Do you plan to do more art fairs farther away from your current show radius? If money is an issue, what are some ways you can cuts costs or increase your revenue? What about taking a break and working towards taking a vacation - what would you need to do to accomplish that? In asking these questions, jot down notes on how you think you can accomplish your goals. Before you know it an outline will form with a step by step plan on how to accomplish those goals. The only thing left is just do it - put those goals in motion.

I personally have long term goals for my business but I can't do them all at one time. I would like to do more shows. I really want to break into doing wholesale gift shows. My other big goal is to actually own my own brick and mortar store where I can use a portion of it as a workshop, another portion as a warehouse/storage area and the other portion as an actual retail shop. In forming these goals I learned the linking factor is it will all cost money. So seeing this my first mini goal is to pay off my debts and just stop spending money. This is something very hard for me to do as I will always need supplies or often entertain trying new items that could have big payoffs revenue wise. What I have learned is it is better to have debt paid off (even if it is little by little) and buy only get supplies when it is necessary. If I don't have orders for a certain item, it isn't necessary now to make sure I am fully stocked for creating that one item. It is through this new way of thinking and organizing my priorities I feel I can be a more responsible business owner - giving me a better perspective and purpose in how I want to see my business years down the road. If I can do it, you can too.

Now I know this is supposed to be a "quick" tips type blog, but I had to get these L tips said. I appreciate you taking the time to reading this and thank you for your time. It has always been my goal to share my knowledge with like minded individuals so you don't make the same mistakes I have when I first started doing art fairs as well as continuing doing art fairs. If any of my advice has helped, let me know by commenting on this blog or shooting me an email. Also, like this and other past blog posts and always share them with your friends or other fellow art fair friends. I have a few more L words before we move onto the M's so stay tuned in 1-2 weeks for more on this fun ABC's blog series on how doing art fairs.

- Michelle Sholund, www.quickcraftartisttips.blogspot.com and www.bythebaybotanicals.com

The ABC's of Doing Art Fairs - L is for Love

2012-06-15T11:24:00.000-04:00

Thanks for sticking with my blog! With doing shows all May, I have had a hard time getting back into blogging. For the future, if you ever find that there is a break in the blog regularity, note it most likely due to life getting in the way - albeit art fairs, orders, family stuff, etc. When doing shows, if you are anything like me, you fall into a routine where as the show gets closer the big focus is on producing your work, getting your display furniture together, not to mention beefing up your social media presence before the event, getting till money from the bank, and the list goes on. Relaxing doesn't come often. For me my down day is Monday which also involves the normal grocery shopping and running errands (with luck depositing a bunch of money from the weekends shows to the bank). The point of all of this is doing art fairs is not an easy life, granted you get to set your own pace (with some luck) but if you can't embrace and love the good stuff with the bad, perhaps you should focus your attention how to fall in love with it all over again. This brings me to this weeks L word in our ABC's of Doing Art Fair blog series - Love.

Love. The definition of love has so many meanings, however for the sake of time (and to stay on topic) we'll focus on "love what you do" and "loving your customers" as I believe if you can focus on that, the rest falls into place.

Loving what you do. So much of what we do is dependent upon whether we like to do whatever the task is at hand. Let's look at chores for example. You can tell which ones we like the most and which ones we don't by the results of how the chores are done (or in some cases, not done). Perhaps you hate doing the dishes or laundry - a stranger can walk into your house and pick up on how much you don't like this by the piles of dirty clothes in and around the hamper or the dirty dishes that are piled up in the sink. Perhaps on further inspection that stranger can spot the degree of cleanliness of the clothes say picking up on stubborn stains or slightly pink whites just like with dishes notice dirty spots and residue on dishes that are said to be "clean". On the flip side you might find vacuuming or cooking a passion of yours and clean floors and vibrant, tasty dishes reflect that passion.

The same results can easily seen with your work - whether it is your full time job being an artist or part time/full time "corporate" job. I have not met an artist who hates being an artist, unlike those who have dead end jobs that affect their health albeit physical or mental. I have met artists who are frustrated being an artist in a world that doesn't appreciate art or the trials and tribulations with being an artist, this is something that comes with the territory. Side note: I do want to point out is if you also pay close attention to detail - packaging your work nicely or taking the time to display your work with nice price tags (vs. yard sale tags) for example, sepearates serious artists from hobbyists or those who just want to make a quick buck.

As long as you love what you do, you can overcome whatever obstacles come your way. I have experienced a lot of highs and lows - debt, switching art mediums wondering it is a good idea, having unsuccessful shows to the point of crying the whole way home... It is when you are so close to the situation you find it overwhelming. But if you look at the big picture you will see that debt is temporary - I have paid off debt before and it's a wonderful feeling of accomplishment! I have added new debt due to switching to a new medium, but is something that also will be paid off using a solid business plan. In switching to a new medium, the uncertainty can be enough to make you worry sick, however it was the best thing I have ever done as I am able to make more money than I could with my old medium. Regarding shows, it is something you can NEVER control. I have had done shows where there are tons of people, the weather is perfect, the price of the space was reasonable, people are coming into the booth asking questions and a couple are buying, but at the end of the day I would have been better off not doing that show due to the money and time invested in the show. The nice thing is there is a silver lining - with crappy shows there is always another around the corner that will be better and if you didn't sell as much at least you have a great amount of stock to go into the next show and not have burn the midnight oil to get ready for the next show. I also have learned it isn't about the quantity of shows you do, but the quality. To further my point, if you love what you do, nothing else matters. If when you wake up and the first thing you think of is "I can't wait to get into the studio" or enjoy the places where your art takes you as well as meeting new people along the way, these are sure signs you are on the right path to success. If you struggle to see the good things then perhaps doing a pro and con list to help you see what you like and don't like about your art to help bring address what bothers you most and devise a plan of attack to turn your attitude around reigniting your passion.

Love your customers. Ever heard of the expression, "Keep your friends close and your enemies closer"? This is something I think holds true in finding the right balance in loving your customers. When doing shows you will meet ALL KINDS of people - gassers (those uninteresting people who love to talk about themselves for what could be 30 mins or more if you let them), gushers, genuine fans, sour pusses, average Joe's, lookie loos, and the list goes on. Here's my top three tips learning how to love your customers no matter what category they fall in.

1. Listen. When I say listen, I mean give your customers your full attention. Don't interrupt them. It's a choice for a customer to say something to you - whether it is a suggestion, a thinking-out-loud comment about how they like your work, or snide comment - it is all valuable information. Talking over these people, being confrontational as well as immediately taking offense before knowing the whole story or turn the conversation to all about you is NOT the way to win over your customers. We're in an age where it is more about connection and wanting to connect to people (if you don't believe me, look at how influential Facebook and Twitter is today). Customers who you can turn into fans are on your side will help further build your customer base as well as defend you if someone were to say something bad about your at a show or perhaps online. You should also realize that these fans may never buy one item of your work, but may introduce you to those in their contact list of those who could. Next time you're selling at an art show and there are a lot of people meeting you for the first time and it looks like they might not buy, don't ignore them. Pick their brain see what brought them to the art fair or to your booth because in going the extra mile can turn them into a fan/buyer, influence others in your booth (you haven't talked to you yet) to be a fan/buyer, and so on. It all starts with listening.

2. It is never about who is right or wrong, its about making people happy. Rarely will you ever encounter an angry customer, but if you do don't take it personal. These people are around and often they may walk in your booth and poo poo everything you offer or wildly exclaim how your prices are way too expensive... Respect their opinions just as you hope others respect yours - as these opinions are real and they may not realize that they may be offensive. However, don't let them have the last word. Dig in and ask, "what is it 'you' don't like about my work, 'I' am always looking for suggestions, may I ask what you would do differently... " This might get people to offer you information you may have overlooked. Perhaps the person is a local and wishes you offered more variety of subject matter say if you are a painter or photographer that has more local appeal. If you are a wearable fiber artist and someone poo-poo's your work it could be due to you are not offering it in a size that is pleasing to those who are extra small or extra large - you wouldn't know unless you ask. When it comes to prices mention as well as lead them to an area of your booth where your work is geared for those who are on a budget yet love the work you show. Most often people are attracted to the biggest item and go directly to it yet when he/she see a what to them is a stick shock price they'll think "well 'ALL' of your work is that high priced" detering them from looking at the variety of other work you offer. If you can see in just a few of these examples it isn't about who is right or wrong , but changing their perspective so they walk away happy as well as shed some light on things you - yes you... might be doing wrong this is valuable info!

3. Take Control Then Let it go. Don't harbor ill feelings. Some people are beyond help and may need a psychiatrist. Some will do their best to get under your skin just because that is how they get their jollies. This could include shoplifters, people who are confrontational and refuse to hear what you have to say, etc. If you can pick up on the fact that the situation is going on that direction, and you really can't help them as the customer is just being too unrealistic, you have the right to say, "I understand your concern and that you are upset, however there is nothing more I can do for you here than I have already suggested. Maybe someone else here may be able to help, but for now, please leave my booth". If you have to repeat this a couple of times do it, but also say it and turn away and start working on something else - cleaning, rearranging, checking stock, etc.. Do not stoop down to their level and get angry - this adds fuel to the fire - just remain calm, always smile and speak soft - this will get them to at least calm down (lower their voice) or get frustrated and leave because you are "not playing by their rules" where their goal could be to start and win an argument. No matter what kind of negative situation you encounter at a show, also know you need to let it go - shake it off, count to ten, smile in relief that it is over and move on. There are far more nicer people out there that you should focus your attention on than negative annoyances. And why should you love these people too? Because God - if you believe in HIM (I do) has a sense of humor AND showing how well you can deal with such situations also can show on lookers that the way you deal with those people can be inspiring and attract positive attention.

In summary, if your focus in art is about how to make tons of money or gain great fame, you won't find success and your work will be empty. Loving your customers will give you great happiness to you in the form of repeat customers as well as your love of your art work/medium that will constantly reward you with self confidence and challenge you to do more and create even more imaginative pieces of art that everything else will come - whether it is making a living selling your art or anything else you set your mind to.

What are your thoughts on this topic? Leave a comment! Thanks for bearing with me for this long blog post. I hope you were able to learn something new! More L words will be coming with the next post - which should be on a more weekly basis. May your future art fairs be successful ones! - Michelle Sholund, www.quickcraftartisttips.blogger.com and www.bythebaybotanicals.com

ABC's of Doing Art Fairs - K is for Kindness and King

2012-04-16T11:39:00.000-04:00

Spring is in full swing! I can't even believe it is the middle of April! Time is flying and before we know it, it will be summer. With that in mind, Spring art fairs are a happening place to be. Fair goers are eager to get out and about and enjoy nature's splendor as well as see beautiful artful creations making them forget about every day woes. Artists also have high hopes that if this show has great sales it will set the stage for how future shows will go through out the year. (Side note: Don't base show results from one show to others, as shows differ due to weather, advertising, etc.) However to ensure sales are good, it all depends on how you carry yourself in a crowd of many others who also want huge sales. This leads to today's blog post focusing on K words. A tough letter, as what words begin with K that pertain to art fairs, and most importantly - helps "me" do better at art shows? Those words are Kindness and King.

audreypettit

Kindness. Be memorable! The best way to be memorable is with genuine kindness. Kindness, is the cure all. It helps dissolve grumpy customer attitudes while at the same time draw crowds. Kindness starts from the time you set up your booth to the time you pack up for the day, while it really starts the moment you wake up to the time you go to bed each day... Helping artists with their canopy, watching their booth for a moment for a bathroom break may be a bit inconvenient but will set the stage for "you" being a really nice person and maybe even get those artists to hype up your work if the situation presents itself. Greeting customers with a warm smile or a quick hello followed by a if you have any questions, don't hesitate to ask. This not only shows you are kind, but gives them control. When it comes to sales, it's been drilled in our heads that we must always have "the ball" (in other words control over the sale) in our court, but really when it comes to getting customers to open up, you give them "the ball". A kind greeting then backing off not only shows you are welcoming and happy to help, it hands the reins to your customers. When you give people the ball they are at ease, they will browse, and be open to further dialog as long as they give you the cue, usually in the form of a question about your work. I would like to think that treating customers, as well as neighboring artists, with kindness also is showing them respect. And in a day in age where it seems like there is no such thing as respect, kindness can make anyone stop and remember you. After all, you are an extension of your art, the face of your art business, and if a person's first impression of you isn't good, it will reflect negatively on your work, before they event see it.

King. Ok, I know we aren't in the middle ages, so why use the word King in the topic of art fairs? It is this... not only should you treat your customers like they are "kings", but content too is King and you should think of yourself as King of your own castle, err... um... your booth. When I say content is king I mean look beyond content which you might think is strictly for portfolios, social networking, and websites, it is also a part of doing business at art fairs. What you say to customers to educate them about your work, your medium, etc. can make or break a sale. When it comes to content is king at a show, keep your facts simple. You should not be boring your audience with run on stories about details they don't care about nor asked for. If someone asks, "How long does it take you to make this vase?" don't go on a long tirade of "it has taken me 20 plus years to make this piece..." It comes across as you are snooty and makes your customers think they are stupid. Not a good way to make a sale. Instead, give them a short answer - "From start to finish - roughly 3 days if you take into consideration getting the clay ready, making the piece, firing it, glazing it and so on." Here, you are able to give them an immediate answer as well as gloss over some fine points on what it takes to create a clay vase. Try using simple signs giving info about your work. Granted not every person reads signs, those who do may find signs like, "pick me up - touch me" or "I dye my own yarn which comes from sheep my neighbor raises" or "this photograph was taken with my Canon SLR. Sign up for my newsletter for tips on how you can take pictures like this." Anything to get people to pick up your art or ask questions about it, will show you how well your content at shows can make you King.

Last thought on these K words, the more giving you are of information - granted don't give all your secrets away - the more you will stand out from your competition. Don't assume that if sales are slow at a show, despite a lot of foot traffic, you didn't do well. You may be surprised communication as well as sales can still occur a few days after a show. If you are memorable - people will find you and buy from you in the future. Share your experiences at shows on your social networks and blogs, because once a show is over those who you made an impression with will look you up online and will want to learn more about you, maybe even want to know where you will be next. If they find your content online is just as good and genuine as you are in person you will have them hook line and sinker - ready to tell their friends about this cool new artist you found at a show they went to over the weekend.

Let me, and others who read this blog, hear your thoughts. What do you do at art fairs when it comes to showing kindness as well as using good content like signs in your booth? What has worked for you? Use the comment button below to post your thoughts. Next time, we'll be working on L words. - Michelle Sholund www.quickcraftartisttips.blogspot.com and www.bythebaybotanicals.com

The ABC's of Doing Art Fair Blog Series - J is for Jewelry!

2012-04-10T14:16:00.002-04:00

So we just finished talking about juries, I have another J word on a subject that will get you itching to share your thoughts. That word is jewelry. It's the category that fills up the fastest. Jewelry is something customers gravitate to, making it one of the most sought after items at art fairs. And there's more, I'll do my best to cover as much as I can, yet not go overboard in this latest edition of the ABC's of Doing Art Fairs.

Artist - Daria Kusk. Photo Jennifer Ackerman-Haywood

Jewelry - Why is it so competitive at fairs? Here's my theory... The appeal of making jewelry - working with different materials can turn a person with little or no skill in the arts into an artist. In addition, jewelry can be made from many different materials - leather, gemstones, glass, recycled buttons, bone, chain mail, clay beads, silver... you can see where this is going. Due to this, jewelry makers can not only enter their work into the category of jewelry, but also do so for leather, clay, glass and others. Since some jewelry makers can enter in multiple categories, this can result in an over abundance of jewelry makers at art fairs. I am sure there are other explanations, but again this is my theory.

Jewelry - fact or fakes. One of the biggest issues with jewelry at art fairs is the fact many are manufactured overseas, bought at wholesale here in the states (by someone who doesn't have the patience or skill to make jewelry) then passes it off as something he/she made. It is rampant at shows and each month the re-sellers are sneaky in getting accepted into shows. Or perhaps its the promoters who just don't know better??? This affects other artists because just as competition is good, it takes business away from them, people who aren't even artists, yet claiming they are and that right there is unjust. Wouldn't you be upset if a person set up their booth right next to you selling the same thing you do, charging the same price, but didn't lift a finger to make it BUT saying they did? You'd be angry too.

Jewelry - Protection at shows. There are several things you can do protect your handmade jewelry at shows. Stay alert and watch the habits of customers that enter your booth. Those who look suspicious or insistent on having you help them while a friend "shops" are the types you should keep watch over. Have a few lower priced pieces easily available for people to try on, yet keep more expensive ones behind glass or behind the counter. Invest in a good display that allows you to lock the jewelry inside it which not only is nice to display but possibly easy to load and unload during set up at a show. Carry insurance, all artists need to carry insurance to protect themselves from theft, damage, and other unforeseen events, most importantly jewelry as it is the most easily lifted item at a show. (If you have any additional tips, please add them in the comments button. I am sure many jewelry makers would find your thoughts helpful too.)

Jewelry - Displaying it at shows. For the love of God, don't display jewelry flat on a table and expect people to know, automatically, that you make and sell great jewelry. There are tons of great jewelry merchandise/retail display companies found via the internet and each are affordable. Some of my favorite eye catching displays include the use willow branches/"trees" to dangle necklaces and bracelets, busts, mannequin hands, display boxes filled with rice (good for earrings, bracelets, etc.), and jewelry display boards. The price of jewelry should be visible. Another great attention getter is large format photography of your most eye catching pieces which should be hung on the back walls of your booth. This acts like a billboard because, let's face it, jewelry is small and really only visible close up, a photo can be seen yards away. Lastly, wear your work, not just at shows, but everywhere!

Of course there is more on the subject of jewelry - how to price jewelry, marketing techniques, how to be more competitive. I am not a jewelry expert and in saying that I do not feel comfortable giving advice as to what will and will not work when it comes to more specific questions on the topic of jewelry. The good news is there are tons experts who have written books on jewelry making both as a hobby and as a business and would highly recommend looking into getting those books, blogs, etc. if you have more questions. However there is more to come as we'll be getting into the K's next time we meet up.

I invite all who do have some extra knowledge on any of these topics on jewelry to please add your thoughts below using the comment button. If you have questions for me directly, don't be shy - email me at mksholund@gmail.com . Thanks for tuning in! - Michelle Sholund, www.quickcraftartisttips.blogspot.com and www.bythebaybotanicals.com

The ABC's of Doing Art Fairs - J is for Jury

2012-03-26T20:29:00.001-04:00

It's a great day to meet up with you once more. There are so many topics to discuss when it comes to art fairs, but the one that has always been a biggie is the topic of juried art fairs. And what perfect timing as we are in the J words of the ABC of Doing Art Fairs blog series and can't wait to dive into this subject. Today's post is all about juried art fairs - what they are, what to expect, jury photos and the like.


Members of the 2011 Lilac Time Art & Craft Fair from http://tinyurl.com/c3cvx3d

Juried Art Fairs - General info. First things first, not all art fairs are juried art fairs. Many think they are or expect them to be, but unless it is billed as a "juried" art event, don't expect it to be one. However, on the art show ranking system, where flea markets are the lowest followed by vendor show, then craft show, to street festival then art fair - a juried art fair is the creme a la creme. These fairs only offer high quality art exhibitors, they're often well funded allowing them to afford nice advertising and perks like monetary awards for assorted mediums or free breakfast fare). To get into a juried art fair you have submit an application, like all shows, but here you also are required to send in high quality photographs of your art work and booth shots which is then presented to a jury of peers to be judged on whether or not you will be allowed to exhibit at the show. (Photos will be covered later in this post.)

There are others perks. One of the best perks is the art fair goers (a majority of them) happened to be buyers, not just lookie loos. They are not as likely to talk you bargain or annoy you. Juried art fairs are noted, for the most part, as well run and organizes events, offering things like help finding you spaces if not provided with a map with an acceptance letter, do their best to have a large variety of work spanning many mediums and not just heavy on the jewelry end, and have high standards - such as requesting all canopies/tents to be white for uniformity and visual appeal. The down side to all this is it all comes with a price, many are not cheap but there are some reasonably priced ones if you look hard. Other issues that arise is that all juried art fairs are not the same, which means some may not be fair in their jurying process some lesser quality works could get in while higher quality work does not. Another big issue is the time frame of when applications and money is due in relation to when you are notified when you are or are not accepted as being unfair. With this I mean your money (with jury fee - as there is a fee to have your work judged) and application may be due in January for an October juried art fair yet you may not know if you are accepted until June or July (if you're lucky). While there are some cons, the pros do out weigh them and the more you know about each juried show you wish to apply to, the better - it can save a lot both in time and money. In other words really research the shows by checking out reviews say on artfairinsiders.com or asking other artists who have been accepted before when they think of the show.

Juried Art Fairs - How to get accepted. I have to state this now, there is not a sure way to get in every juried show you apply to. There are, however, good tips to follow to better you chances. Here's my advice:

1. Get your applications in fast. The really good juried shows are hard to get into so as soon as you learn about the show, get your application in fast or risk not getting accepted due to the medium category you fall into being filled quickly.
2. Have great photos of your art. It's been said over and over, a picture is worth a thousand words and those with the best photographs of their work win out over those who take the amateur approach. If you have no experience taking photographs, leave it to the professionals - it might cost you a few hundred dollars to set up a portfolio, but will save you a lot in time and money in the long run in that you don't have to pay for a camera and equipment (good lighting and nice lenses). I do recommend Larry Berman (bermangraphics.com) and Steve Meltzer (stevefotos.com) for tips or learn more about their services. On the other hand if you have some experience in photography and own a good camera, a photo box and some lessons either via books or a class on photography can be very helpful.

3. Make sure you fill out your application correctly. Take the time to fill out applications completely and accurately and use good penmanship. Failing to do so sends the wrong message - you are careless, can't follow simple rules, and how can you be contacted if you leave out valuable info (such as a detailed description of your work or skip over your address info).
4. Include your check with the application and be sure you include your jury fee - if requested. In being eager to send in your application it is easy to forget the simple things like the check for your jury fee. Failing to include your check also can immediately disqualified. If you find this has happened to you, contact them immediately and art fair director know it was an accident and the check is in the mail.

Juried Art Fairs - the jury process. The jury process is simple, but complicated too. The easy explaination is your work, through photographs are judged by a jury of your peers. The complicated part is each show while the jury group may or may not be artists and/or involved in the arts, while some might show favoritism if they recognize the artist by their work. One thing that I can say is the jury does look for art that stands out - using unusual techniques, strange but cool as well as most unique. The ideal type of jury is the blind jury where each set of jury photos are assigned a number, no artist names are used preventing accusations of favoritism. Jury processes can take a few days or a few weeks. There are no guarantees as to who is in and out, but don't take rejections personally, it's strictly business. The best thing to do is make sure the work you present is your best and shown in the best light. Also, booth shots are important too - a clean display that brings the eyes to your work is more appealing than ones that are too busy looking. Luck also helps too. There's some great discussions with fellow artist on this topic via artfairinsiders.com if you want to find more info on this subject.

In summary, if you find typical craft fairs aren't cutting it, whether it is the quality of artists or customers, apply to a juried art fair. You may find upgrading to better quality shows will lead to better sales. Have questions? Leave a comment!

There's more J words to come - stay tuned! - Michelle Sholund, www.quickcraftartisttips.blogspot.com www.bythebaybotanicals.com

The ABC's of Doing Art Fairs - I is for Idiot and Ideal

2012-03-18T14:42:00.002-04:00

Greetings and welcome to this art fair advice blog where we're going through the alphabet covering all things art and craft fair related. It never ceases to amaze me as there are a lot of issues craft artists run into when doing art fairs... thus the inspiration of this blog. While still on the letter "I" I couldn't help but think of the best and worst customers to have at any given art or craft fair. In other words the ones who ask idiotic questions as well as the ideal customers. Since this fits with our "I" topic, why not cover both today?

http://www.vnnforum.com/showthread.php?p=1302943

Idiot customers (The "don't get its"). Now please understand call customers idiots is a harsh word choice, but there are times we probably can agree that customers are not always right. (For some good retail stories visit notalwaysright.com - I love the site!) With this I mean there are push over people trying to talk down the price of items or pick up a fragile piece of art haphazardly. There are also the people who ask the oddest questions such as "you do all this yourself"? It is my theory that customers fall into two categories - the "get its" and the "don't get its". The idiot customers fall into the "don't get its" category and there's a theory I have for this. As society has drastically changed from the industrial revolution to now, the technology age, basic understanding as well as logic isn't common knowledge anymore. Children of all ages aren't playing with erector sets, play dough, and tinker toys, but video games (with cheat codes) and other non creative/educational toys preventing the idea of thinking for themselves. Industrial type jobs (as many are now in foreign countries) are being replaced by tech jobs (ranging from bloggers to computer engineers), where there is some indication that people have lost touch with how basic things work or get made. Granted there's more to this than "blaming things on technology", such as additional environmental influences, however when all of these things are mixed together, people are just different and the way they shop is different too. This brings about the way people shop at shows - many have different opinions of art - old-fashioned, only for the rich, folksy, beautiful, stylish, stupid, crazy, personal, functional, not for everyone, etc. In trying to decide if YOUR art/craft is right for them they ask questions.

Now, when it comes to idiot customers, how do you "educate" as well as deal with them? It starts with their questions. Questions - under every question asked, means there is a person who has an interest in what you do. Something about your work either catches their eye, reminds them of something they had a long time ago or would like to have, or just want to know more about the medium you have simply because they are curious. This is why edu-taining (educating and entertaining your customers) is so important. Isn't that why so many people go to the internet anyway - to either be entertained or learn something? So, when it comes to the "don't get its", listen to them and really hear what they are trying to say. The questions they ask might be more than meets the eye. If someone wants to know why ones art is so expensive, it could be that they don't understand the value of the high quality materials you use, that an expert artists (like yourself in your craft) isn't paid the same as a sweat shop worker, and the ideas are all original with each piece of art one of a kind - not cookie cutter replicas. If you find a customer, who doesn't get it, still asking questions, don't waste any more time with them. The solution is to simply let them know that if they want any more information, give them your business card and let them know you do consulting with your craft at a rate of "xyz" an hour in which you can answer more of their questions or come to them to give them a lesson (like in photography) and to call to set up an appointment while at the same time being considerate and appreciative that he/she is a fan, but still want to know more. This is a helpful tool to weed out those who are bored and want to just talk to those who are serious and will buy.

Ideal customers (the "have its"). The ideal customers are those in your target marketing audience. Those who understand good quality work, find your prices to be competitive and reasonable, maybe even call them friend as you may share similar interests. Ideal customers often ask good questions such as "what new pieces of art do you have today" or brings a friend who then buys your work too. When it comes to ideal customers you want to have these guys close to you as they are your referral buddies, your PR, biggest fans all rolled up into one. They can't wait to tell others about their experience with you, the great art you create and how genuinely nice you are too. Not to mention they will be your repeat customers. To keep your ideal customers happy, have some good, educational and entertaining content that is distributed via monthly newsletters, email blasts, facebook page, and so on. Keeping them happy and in the loop with what you are doing will make them a fan for life!

So what do you think? Do you see many of your customers falling into these two groups? If not, how would you classify your customers? Also, what do you do to keep ideal customers as well as handle ones who just don't get it? Please leave a comment below or email me with any further questions you wish to discuss on this topic. Next time we'll be moving on to some "J" words - stay tuned!

- Michelle Sholund - www.quickcraftartisttips.blogspot.com and www.bythebaybotanicals.com

The ABC's of Doing Art Fairs Blog Series - I is for Intuit and Illusion

2012-03-06T21:55:00.000-05:00

Greetings to all my art and craft maker friends. I hope all is well as you've been keeping busy. I too have been busy and as matter of fact I have lost track of time and realized a new blog post is in order. As we're now in the I's of the blog series I would love to look into the wonders of Intuit, the mobile credit card merchant, as well as the wonderful world of creating an illusion with your work and your booth space.

Image from http://tinyurl.com/824anmt

Intuit. Accepting credit cards at art fairs is a norm now. There's a huge range of options when it comes to merchant accounts and credit card machines too. Some choose to use an old knuckle buster, while others rely on swipe machine like a Nurit, yet the growing trend is the iPhone/iPad or Andriod apps such as Square or Intuit. Regardless of what you choose the results are the same - a big influx of cash flow. Now I am not being paid to endorse Intuit or am I here to talk you into using it, but as a user of Intuit I would like to share with you my experience with the app. Now you may recognize Intuit (www.intuit.com) through several popular brands they are tied to such as Quickbooks and Turbotax who specialize in small business accounting type software and other similar resources. Intuit also offers a mobile credit card payment system through Gopayment which can be used through mobile phones and tablet devices. There's some great features with this - the ability to write up and process credit card transactions on the spot whether you're at an art show or in a grocery store. One great feature is you can set up an inventory of your work and simply create an order by scrolling and selecting items, then hit total - oh yeah, it also calculates sales tax too. Fees are hard to beat - on average fees range from 1.6-2.5% depending on whether you swipe the card or enter the numbers manually, depending on monthly processing volume there aren't any monthly fees, as well as no cancellation fees nor set up charges and you get a card reader for free too just for signing up. Square, another competitive mobile credit card merchant, also offers great, competitive perks as well, but since this is a topic on I's, "I" have a few more points to share on the topic. I love that if I choose not to use the app like during the months of January and February, I am not charged for those months. Before Intuit, I used an outdated Nurit system, but it made me hemorrhage money from fees like PCI and fluctuating monthly fees, with mobile payment systems, you don't have those fees either. I also don't have to worry about paper receipts as customers receipts are sent via email and no credit card numbers are stored on your device protecting both you and your clients. To process a transaction with this device takes approximately 45 seconds! Lastly, I don't have to haul a bulky device (or forget it) any more as well as spend money on paper supplies too, because it is all tied to the phone and doesn't waste battery life either. All in all, it is a wonderful tool, which for some may take some getting used to yet still easy to figure out, will definitely save you time and money.

Image from http://tinyurl.com/7rux9h8

Illusion. When I hear the word illusion, I often think of magicians like Houdini or David Copperfield. Taking it a step further, the illusion of movies like Avatar and other blockbusters can free our mind allowing ourselves be immersed into a secret world of make believe and wonder. Another great example are the Cirque de soleil shows that are popular in places like Las Vegas where even the ushers are apart of the act. That very idea - of being immersed in something is the very illusion that we as artists should take note when at art fairs. I have been to a number of different renaissance festivals and am always drawn to those who demonstrate glass blowing and blacksmithing - the smells, the heat, sounds, colors all can really capture the senses and draw you in. Given that we all typically reside in a 10x10 space at any given art fair, it isn't much room to create an illusion, but if you can pick at least one sense - sight, smell, sound, etc. you can create a magical illusion that wows customers. Garden art can be enhanced with Astroturf carpeting, wooden display furniture with one or two live plants, and bird chirping sound track playing the back ground. Another example is if your work is coastal in theme choose sand colored table coverings and sand colored flooring with blue accents (like price tag signs) followed by a couple of sea shells and drift wood. If you let your imagination run wild with a theme in mind, you can not only make your work more marketable but more fun for your customers.

Now I know the topic of credit card merchants is a hot topic so I want you to weigh in with your recommendations and questions on the topic. In addition, if you have an illusion story or photo - linked to your website - share it! Use the comment button below and share your thoughts! There are still more "I" words to cover, which means you should stay tuned to the next blog post - most likely a week away. Until then - have a great day and much success at future art fairs!

- Michelle Sholund, www.quickcraftartisttips.blogspot.com and www.bythebaybotanicals.com

The ABC's of Doing Art Fairs - I is for Informative and Introduction

2012-02-12T21:46:00.000-05:00

Greetings once again and welcome back the series on the ABC's of doing art fairs. We're in February and just yesterday had a trunk show at a local shop in town which made me quickly realize I can't wait for art fair season to start up again. Trunk shows are a great way to get your work out into the community. The trunk show helped inspire this post. Why? Because as we have just started getting into the "I's", one of the important aspects with dealing with customers is to be informative, really knowing your work inside and out, as well as the art of properly introducing yourself and your work. Let's get started.

Informative. Having a visual masterpiece of an art fair display/booth is a great tool to attract customers at an art fair, however you must follow up with enticing info to reel them in. Today good, informative content is king. Many equate content as something reserved for blogs, websites and social media, (and rightly so) but those who do well at art fairs bring this knowledge into the art fair realm. So, what does being informative mean and how can someone be more informative? My advice is look at yourself and see yourself as an expert, THE "go-to" person on the topic of your art medium. If you don't see yourself as this, start doing so now. To live up to the title of expert you must have knowledge - and for the sake of this blog, knowledge about your medium. Those in the art show community label me as the art fair advice girl because I like to share the advice on doing art fairs (10 years of experience being in the field mixed with even many more years of retail experience) and the advice makes sense. I share my knowledge because all I want is for others to not make the same mistakes I made when starting out selling at art fairs. You don't have to be sterotypical old professor to be an expert, just someone who has a passion about about your medium, hobbies, and the like, you may find yourself like me, an expert in many fields. It doesn't take long to develop a following where people seek you out for info about your medium, other art fairs, how to take care of jewelry, how it is made, etc. Establishing yourself more than an artist but an expert in your field adds value to your work where customers will realize they aren't just buying art or an object. Some examples include buying a piece of history (like a photograph of an historic landmark with the history lesson that goes along with it), a sense of accomplishment (helping in a hands on demo), inspire (encourage a customer to achieve their dreams - if you can do it perhaps he/she can too) , or creating an emotional attachment (explaining why you choose to donate 15% of your earning to breast caner awareness). I encourage you to seek ways on how you can be an expert, a truly informative person that engages your customers and you will find the rewards will be endless.

Introductions. It is custom, when hosting a gathering - a wedding, dinner party, etc. - to introduce yourself and others in the group. It puts individuals at ease while at the same time connect with strangers. In the past it was common to ask a friend to introduce them to a colleague for either business or social purposes. Today social media is the tech answer to "introduce" ourselves with others who we follow or fan based group members. At art fairs, introductions are also in order - not just as an artist, but our art. Yes, I said it... our art. The moment a person enters an art fair booth they're like a stranger at a dinner party - unfamiliar territory. Make them feel at ease by introducing yourself stating your name and let them know what kind of art you specialize in. Next, the most important thing is step back and let them "enjoy the party". Once customers feel at ease, they will open up by asking questions about the show or your work leading to opportunities to up-sell your work. Don't push it though, remember it's all about the customers, not you! Don't get into a lengthy monologue about how much you know about your work after introducing yourself if no one asks - you can easily loose customers and sales.

What are your thoughts on the topics of Informative and Introductions? Do you do these things? Think you might try it? Share your opinions via the comment button below. Next time... more "I" words! Have a nice Valentine's Day and wish you much success at future art fairs!

- Michelle Sholund, www.quickcraftartisttips.blogspot.com www.bythebaybotanicals.com

The ABC's of Doing Art Fairs - G is for Goals

2012-01-30T15:31:00.000-05:00

Happy Monday! I just realized I have gone backwards in doing this series. I know I should be on H, however with the last post and today's, I realized there are still a few more G words that need to be included. The big one, goals. For me, I can't get enough info on anything marketing, retail and advertising related for craft businesses. What baffles me is there isn't enough attention on the importance of having good goals. I even talked about this at a conference geared towards building ones own art and craft business. So, indulge me and read on as to why having goals is important to keeping ones art/craft business alive.

Goals. When it comes to the word goal, what comes to mind? Great, another chore!? What's the point? Who needs them? I have a few goals in mind, but don't know where to start? Sound familiar? To me they do sound familiar. These are the reactions I get from owners of businesses who either lack motivation, don't care, or just starting out (having lots of great ideas but never know where to start). When it comes to having one's own art/craft business many aren't prepared or know what it is like to have such huge responsibilities like running ones own business. For many people, they think goals = success and if success isn't the end result then they have failed and there is no way you can pick up the pieces because of the feeling of self defeat. I am here to tell you goals are tools. They're a wonderful thing and should be thought of as mini accomplishments to not just build self esteem but build a better, more successful business.

The best way to look at the term, goals, is to understand it. What makes a goal, well... a goal? A goal can be big or little. Whatever your goals are, they should have time frame of when you want to accomplish it, be realistic, tracked/measured, and clearly defined. Many places have fun acronyms for this, but I am not going into that...

Time. A good characteristic of creating a goal is that you should put a time frame around it. If it is a simple goal think about trying to accomplish it within a day or maybe a week. For instance, having a goal to clean off ones office desk should be easy enough to accomplish in one day. I use this example as I just had this goal about 3 days ago and after starting and stopping, I was able to accomplish it in one day, and feel great doing so. Others might need more time and there is nothing wrong with extending the lifetime of that goal!

Realistic.   Remember the saying, "Rome wasn't built in a day"? Well, the same goes for goal making. You have to be honest and realistic with yourself when making goals. It's like those who want to loose weight - they want to lose it all now. But realistically, it took a "lifetime" to put it on, and deep down inside you do know it won't go away over night. When it comes to business goals something like building a website is a great goal to have - but not easy if you have never done this before. The solution? Break up such a goal into mini ones. Using the example of doing your own website, over a span of a week take one mini goal it focus on what you want your website to be (informative or perhaps e-commerce?) and then draw the framework for that website, - not to mention come up with a creative .com domain name. The next day devote the time listing pros and cons of whether you think you can do it yourself or hire someone to do it for you - online research will come into play here. The day after that, continue that research and start contacting website developers or try some free DIY website and see how they work for you... Before you know it by the end of the week you are closer or even started your own business website. You will find the more realistic the goal, the easier they are to accomplish.

Tracking and measuring. The progress of a goal should also be easily tracked. Going back to loosing weight, each week you can weigh yourself to see how much weight you have lost. Visually seeing piles of paper work go down on your desk as you clean off your desk is a another way to track progress. Start using to do lists and cross off those items that have been accomplished, is yet another example of tracking. Knowing how much you have done and how much is left to go, helps you see how you measure up going from point A to point B.

Clearly define your goals. If you can't say it (or read it) and it doesn't make sense, how do you plan on finishing the goal? Granted not all goals need to be written. However, long term goals would be easier to remember if they were in front where you can see them on a daily basis. A clearly defined goal incorporates all the elements listed above. An example... By the end of the day, an doing an inventory on stock and display materials must be completed. Using a checklist, items will get packed into the car as it is checked off to be sure everything is packed for the art fair tomorrow. It has all the elements!

Here's a list of goals that every business should entertain on a regular basis:
   - advertising/marketing (how can I do more with my advertising and marketing),
   - organization (what can be done to be be more organized),
    - production (are there better ways to make my production time efficient),
    - staff (how can my staff be more educated to how items are made and sold - this includes volunteers
       who help you at shows),
   - expanding (when the time comes, what are some ways I can expand my business) and
   - sales (what else can I do close more sales).
All business owners need to keep track of what is working and what isn't. The better you are at goal making and keeping will aid you in staying on track for success.

Did I give you a lot to think about? I hope so. The road ahead for craft artists is not a smooth one, and definitely not for the lazy. In speaking of roads, the journey in this blog series will get back on track with the start of I words, having covered the H's already. Thanks for reading and sharing this and other blog posts to your friends and colleagues. If you have any suggestions for future posts - like I words, or just need to pick my brain drop me a line, mksholund@gmail.com ... Hope you have a good and productive week!

Michelle Sholund, www.quickcraftartisttips.blogspot.com - www.bythebaybotanicals.com

The ABC's of Doing Art and Craft Fairs - G is for Google and Gratitude

2012-01-22T16:51:00.000-05:00

Welcome to a new blog post on the ABC's of Doing Art and Craft Fairs. It's winter time and it is easy to find yourself having a more laid back attitude when not doing art and craft fairs. Of course the major exception are those doing shows in the south, say in Florida. But for the rest who don't travel south to do shows, one thing is for certain, enjoy the calm while it lasts. For me, I have been getting tax info together (I am not going to stress like I did last year...), organizing the workshop, doing some research online as to what my competitors are doing, as well as window shopping with my suppliers on what are some new things I can try for 2012 to enhance my current work and make it more marketable. In the medium I am in, candle making, the scent landscape is always changing and I have to keep up. So, with all this stuff, yes I am able to find a couple of moments to relax, however not loose focus to run my craft business. With that in mind, I was inspired to jot down my thoughts for this blog post as we go into the G's of doing art and craft fairs. Two big words come to mind, Google and gratitude, and here's what I have to say about both...

Google. THE biggest brand name with regard to the world wide web is Google. It's more than just a search engine tool, but a place to get the news, read and host blogs, email, web browser (Google Chrome), images, ads, maps, and even a verb - "Just Google the term...". What makes Google important for craft artists? It is the easiest way to spread word of mouth advertising so anyone, with a few key words, can be found in a sea information. In the past, you weren't somebody unless you were in the Yellow Pages < insert the quirky quote from the movie The Jerk here > or were on t.v. or in print. Granted there are a lot of other search engines like Bing and Yahoo, but if you can get to the top of Google rankings, then you have it made, and you don't have to have a website to do so - you heard me, you don't have to have a website to do so (but it does help). Google works by taking all the info found on the web, organizes it and serves it on a silver platter... in a nutshell. That means if you are talked about say in a newspaper article, another website, a blog post, etc., Google can gather that info and put it in front of others searching for topics that relate to your name, business type, and so on. The more people talk about you, the more Google notices (and other search engines too). To get the high rankings, it's all about content - this is where having a website is important. Why? All the attention doesn't mean much if those who come across your info doesn't have a way to find you, then you missing out on potential customers. Having just the basic of websites - covering a who, what, when, where, and why about you and your business is all it takes to get started. Adding things like e-commerce (with good key words), a blog, articles you have written about how your art helps others, and more, is where content reigns supreme. Having your business name, your type of art, and your name tied to that content, not only brands you, but makes Google take notice. Today it is more about branding than you know it to play to where the playing field is now level with the other "big boys" out there. If this wets your whistle and you want to learn more about good content vs. bad and Google, two books I am listening to right now (I like and use audible.com to listen to audible books for when I travel or work in the workshop) called Unmarketing by Scott Stratten and The Referral Engine by John Jantsch are great places to start. In summary, Google is more than a search engine, it can be your best friend.

Gratitude. "If a fellow isn't thankful for what he's got, then he isn't likely to be thankful for what he's going to get" - Frank A. Clark I just love that quote because it just reminds me of karma. Don't we all ever think that those who bad attitudes will get their come-up-pins one day (like the speed demon who passed me the other day...)? Gratitude is just one of those simple things all people, not just craft artists, can do to make a positive impact on others. For those who are craft artists showing just an ounce of gratitude can come back to you, as much as ten fold. I say this because acknowledging people and thanking them, for commenting on your facebook post, include a thank you note in an order, or reward those who have done nice things will deepen the connection between you and whoever you interact with. When at art fairs, helping people put up a canopy can return the thank you by keeping an eye on your booth if you have to quickly use a rest room. A thank you and a smile to a customer who didn't even buy from you at an art fair shows you are genuine and not pushy as others might be at the same fair. Today, when customer service seems lost for many shoppers - those thank you and smile moments add up. Those shoppers will remember you and down the road will buy from you, give you free word of mouth advertisement to a friend/colleague, or open a new door of opportunity you never knew existed.

I work at specialty shop, for those who don't know this, part time. I am pretty much the only person working there during the week, mind you it is a small shop in the middle of no where, yet on a well traveled road. I know it is my duty to be the "voice" of the shop in order for it to thrive - much like our own art/craft businesses. I know that greeting people as they come in, just isn't a nice thing to do, but sets the tone for their shopping experience. It can deter a shoplifter as well as make a person feel at ease whether it is their first visit or 100th. Letting people know that if they need anything, they just merely need to ask (and leaving them alone to shop) shows trust and space to shop freely. The cherry on top is to let each customer know, when they leave, to thank them for not just taking the time to come in and look/buy but I - me, myself, and I - look forward to seeing them again soon. I am not half heartedly going through the motions because it is my job. I do it because I honestly love my part time job. I treat people the way I want to be treated if I were in their shoes. It only feels natural for me to apply all of this to my own craft business to boot. I have even had people who come to the part time shop make the time and effort to come and see me at an art show just to talk to me and learn more about me and yes buy... Going the extra mile and know people do appreciate and see them reciprocate makes it worth while.

On that note, thanks a bunch for reading this rather lengthy post - you're a trouper. I also hope this advice I have given (today or other), is something you can apply to your business or even daily routine. There are more G words to cover so, check back soon. Help spread the word and share this with others too! - Michelle Sholund, www.quickcraftartisttips.blogspot.com and www.bythebaybotanicals.com

ABC's of Doing Art and Craft Fairs - H is for Human and Herd

2012-01-10T11:17:00.000-05:00

Greetings to all craft artists and welcome to 2012! Hope all have recovered from the holidays. We're back and marching forward through the alphabet. Today we are rounding up the H's with a quick discussion on heart and herd. Words you wouldn't typically think of pertaining to doing art and craft fairs, but here me out...

Human. Have you ever been to a show and you see craft artists around you seem more like robots than humans? I truly believe craft artists are loosing their human touch and no wonder why with so much technology it is more of a norm to shoot off quick texts, encounter pushy high sell websites full of ads, and let's face it no heart behind it. This is visible when artists interact with customers whether this is at a show, emailing or even through social networking. How can one be more human?
1. Listen don't hear. A person who hears does not care about making a personal connection with a customers. Much like a discussion between a teenager and their parents, no one really tries to see things from the others perspective caring enough about what the other is thinking or feeling. Yet a person who listens thinks about what the person says and acts upon it. Here's an example... a customer acknowledges that they love your work telling you what they like about it, but alas can't afford it, yet wants to get a piece for a friend's birthday. A person who listens will say I have a similar piece just like it over here, that might be within your price range (shows the piece) and asks the customer, what does he/she think? The person who hears will ignore the customers comments and continue to push the more expensive piece because he/she still has to make booth space and so on.
2. Be personable and genuine. In other words treat people the way you want to be treated. Rarely do people warm up to a gentleman in a business suit say at a social event, however have no trouble chatting up with a casual person you may meet in line at a check out. Why? One represents a politician or boss type while the other an average "Joe" who you might be able to relate to. Artists can come across as smart - maybe too smart, knowing anything and everything about their medium, but if the customer isn't on the same page as that artist , well that customer can be pegged as someone who "doesn't deserve to buy my art". Then there are artists who are simply down to earth, can relate to the 9-5 workers (an average customer at an art fair), yet have a talent they want to share with others and if that artist can make a buck or two, great! The question is which one are you?

3. Offer educational and/or entertaining content at shows and on your website. "Buy me now" or "Buy one get one free" is not the approach that will get people to buy art. What helps is content that will either educate your customer on the finer points of your work (the story behind your work for instance) or entertain the customer say a video of how you make your art work. You may find content in the form of how to make, fix, photograph something you are knowledgeable in (regarding your medium) or even testimonials may attract people to your booth and/or website. This content can be shared via social media sites which can be picked up by a lot of people which can drive traffic to your website or get people to come to art fairs you will be attending.
4. You aren't expected to be perfect. To be human you also think with your heart not just your brain. An artist who cares will come down on a price or acknowledge they were wrong if a customers points out a mistake. I have had a customer point out a pricing error in which I gave them the cheaper price as a thank you - it made their day! Artists are not perfect and that is what also makes us human. In the battle of big box stores verses Main Street gift shops and artists at art fairs, we have the ability to show we value our customers and today if you can earn a customers respect - you have a customer for life and can't wait to tell others about the great customer service they just had.

In summary, be yourself and genuinely want to get to know your customers. That is what being human is all about.

(Don't follow the) Herd. Sure there are times it is wise to follow the herd - like if you are being hunted by a wild animal or trying to escape from a burning building. However in today's society it is more wise to stand out from the herd. Why? How else will someone recognize you in a sea of others like you like a sea of artists at an art fair that goes on forever? Or perhaps if someone types in the key words "black and white photography" into a search engine? Scary thought, right? It doesn't have to be. The best way to learn how to stand out is know what others in your field are doing. This means doing some actual research and seeing how others designed their booth display at art fairs or how some design their websites. It isn't about being obnoxious with loud, offensive colors or music, but what your display (or even website) say about your work. Having just the right balance of colors (two to three is right on), the booth space look like a gallery vs. a junky garage sale, and with everything being neat and inviting (with nice lighting for instance) - these are the basic necessities for standing out at an art fair. There are some great books and articles (even past blog posts I have done) if you want to go further into this subject regarding merchandising and booth display as well as website design too, but just don't have enough time for discussion in this blog post. The key is always know what your competition is doing and using your own personal style or touch to make yourself stand out in the crowd.

Next time we convene, we'll get into the "I" words. I hope you have been able to get a lot out of this ABC of Doing Art Fair series. If you enjoy it, why not subscribe to the RSS feed if you haven't. This way as soon as a new blog post comes out, it will be immediately available to you to read. I encourage comments and questions too - don't be afraid to ask anything - as long as it is related to art fairs and the like using the comment button below as well as rate the post as to whether you thought it was helpful or not. It's simple and doesn't take more than 2 seconds to do. Thanks for reading and hope your future art fairs will be successful ones! - Michelle Sholund, www.quickcraftartisttips.blogspot.com and www.bythebaybotanicals.com

ABC's to Selling at Art and Craft Fairs - H is for Hard

2011-12-23T22:03:00.000-05:00

Greetings to all again and just in time to wish you a Merry Christmas - 2 days and counting at least. Just as we all have wrapped up the art fair season, it is easy to slip in the ahhh stage of finally being able to put one's feet up and sigh and perhaps enjoy the holidays (after playing catch up with decorations and so on). With that being said now through the beginning of January is when we all start looking back on what worked and didn't work this past year as well as pushing towards applying to more shows come the new year. It is amazing how the cycle really doesn't end, right? Well, I believe we all can come to the agreement that the life of an art fair craft artist is hard which brings me to our today's H word of the day - Hard. There is a twist... "hard", in today's blog post, will encompass a few variations.

Hard work. Enough said, right? Well, there is more to it. Aside from the normal creating of the art and setting up (and selling) at shows there's the behind the scenes stuff that some artists forget that also takes hard work. There's marketing, taking care of one's health, staying organized, and finding time to stay current (as in doing research in making your art better than your competition). When you think about it - going to shows and selling is the easy part because finding time to get to the doctor for a routine check up or even taking the time to having a healthy meal is not easy. How about staying organized - ever seen an organized workshop? Right now I am typing at a desk that is piled with papers that need to be filed as well as catalogs that need to be sorted and either tossed or set aside in the "keeper" file. With regard to marketing - taking the time to post news on which art fair you will be in a week via your art business facebook page, send out thank you emails to recent people who bought from you (at an art fair), and updating your website (or even start a website) is all apart of marketing - yes, hard work there too. What is the answer? You have to make time and there is no time like the present. For example, get up 10-15 minutes earlier to get started working 10-15 minutes early and use that time to file a few papers or post something new on your facebook page. Start weening yourself from distractions - facebook games, tv shows, etc. Take the time to keep your work organized when closing up after a show to be more prepared the next time you get ready for a show - for example label totes/boxes, use folding crates, or line up your fully pack display and work before taking it to the car for easy loading. If you go by the saying, "work smarter, not harder" you will find being an artist doesn't have to be hard work.

Hard decisions. There are a lot of decisions to make as an artist - which shows to do, what to say to potential customers, and how to price ones work comes to mind. Some of these decisions can really make or break your business too. The best thing to do, when faced with a tough decision is sit on it for 24 hours. It is after those 24 hours you will see a clearer path to take. Another way to help make a tough decision is to use your gut. For example, if you receive an application but there is a lack of important information to make a reasonable decision, use your gut and common sense to help you make the right choice. Above all, when it comes to hard decision, you can learn from bad choices that might not pan out.

Hard ball. Craft artists are generally lovable and easy to get along with, however there are times we do have to play hard ball. One example, a neighboring artist starts to encroach on your own booth space and you are forced to confront them about the issue. Another example is dealing with competing artists in your medium by letting customers know YOUR work is a better choice and an "expert" in your field moveover your competition. There are times we have to play hard ball - act strong and aggressive with an issue with someone. As a reminder, playing hard ball doesn't mean you have to be arrogant or difficult, but someone who refuses to be bullied and not a push over to command respect.

As we start planning for the New Year I hope these tips will make it easier for you to deal with all the hard stuff us craft artists have face on a day to day basis. Please, share this blog with others. I can't wait to meet back here again to cover even more words on our journey through the alphabet when doing art fairs!

Michelle Sholund, - www.quickcraftartisttips.blogspot.com and bythebaybotanicals.com

The ABC's of Doing Art Fairs - H is for Holiday's and Happiness

2011-12-12T23:08:00.005-05:00

Ah December... the month of finishing up art and craft fairs, working on holiday orders all while doing our own shopping and decorating our homes for family and guests for Christmas and other holidays this time of year brings. Oddly enough, my timing must be getting better as our latest ABC of Doing Art Fairs blog series has brought us to the letter H. Two words that come to mind when thinking about art fairs as well as December are Holiday's and Happiness.

Holidays. Note that I said holidays - not Christmas (as it doesn't start with H - ha ha) but holidays. Many craft artists focus on Christmas (Hanukkah and so on), but ignore all the others. Independence Day, Mother's Day, Valentine's Day are just a few other holidays craft artists should not disqualify so quickly. Despite the grumbles about how bad the economy is, let us not forget all people are not affected. Those with jobs - and there are folks with secure jobs out there - these are the people you should be marketing to. With that being said, those who have money to spend do so on not just gadgets but home decor and art. Now, don't interpret this as "are you telling me now I should paint fireworks" just to do something for Independence Day? No. However, getting into the spirit of various holidays, is my point. No one said you can't offer a discount on prints, scarves, jewelry etc. that have red, white, or blue in them, right? Perhaps offering photos of flowers at a slight discount over your other art work at art fairs leading up to Mother's Day (let's face it photos of flowers last longer!) or even decorating your booth with flowers for Mother's Day plants the seed "hmm, perhaps I can find something for mom in this booth." Since we're on the topic of Mother's Day new mom's are a great target as they only want the best for their new born - nice baby furniture, blocks with their names, baby blankets, knowledge on how to be the best mom, picture frames, etc. Let's face it though, Mother's Day encompasses all mom's - grandmothers, step-mom's, even mom's who aren't with us anymore. Just think of all the possibilities out there that artists can help others honor one's mothers legacy not just one day a year but all year long. This could mean giving a free packet of wild flower seeds, or a nicely packaged tea bag given to those who purchase something from you. You will be remembered when they go to use these generous freebies. They'll act by visiting your website, email you, and buy from you again because of your generosity. Seriously take a look at what you do and find one - just one way you too can work with different holiday's to help keep your business going all year long.

Happiness. I have said this often... If you are not happy doing what you are doing, then why the hell are you doing it? It bugs me that when I do art fairs and encounter grumpy craft artists (let's leave the customers out of this topic for now...) I frequently over hear them complain about not making ten times their booth fee or the arrogant tone in their voice answering the proverbial question of how long it takes to make their art. If making your art, talking to people about your art, and selling art is not fun, let's face it you're doing it wrong. Ok, I will take the fact that it isn't easy talking to all kinds of people from all walks of life about your art - it gets repetitive and boring. I will even take the fact that selling - the mere setting up and breaking down and selling in all kinds of conditions can easily try anyone's patience. Of these two we do understand it is just apart of the business and at the end of the day still pretty darn happy we are our own bosses and still get to do what we want to do. However, if you find making your art a chore, leaving you frustrated (as perhaps the creative well is drying up???), or just plain disinterested, then why not do something that will make you happy? Far too often people are afraid of trying something new, but the best medicine is just that - trying something new - a new sales pitch, a new booth display, a new art form or even a new method of working in the one you currently are involved in could bring new happiness into your art and your life. Testing out new possibilities could lead to different types and more profitable art fairs or tweaking your work to target a different audience that could be better suited to your work are just two possible outcomes that can come from just a little bit of change. Ultimately, when it comes to happiness, people instinctively gravitate to those who are bubbly, smile often, are polite, and offer words of encouragement - are these not qualities you seek in a friendship too? Artists who are happy are the ones who find success - scratch that! Success finds them. Happy artists are memorable and get noticed - people talk about them to others via social networks (such as become fans via facebook), brag to their friends "you have to come over and see this amazing glass bowl I got from this most interesting artist I met an art fair this past weekend" and most importantly become your fans for life, buying from them again and again. The funny thing about happiness is, it is a choice. You can wake up each day and choose to be grumpy or be happy. You have the choice to give in to laziness or be motivated to get into the studio and start a new piece of art. Art is good for the soul and will bring you much happiness if you let it.

During this time of year, I do wish you are able to find the time to sit back and relax and take to heart what this time of year is all about.... Until the next blog post, may you find much success at your future art fair and tell your friends all about this blog so they too may find success too! - Merry Christmas, Michelle Sholund www.quickcraftartisttips.blogspot.com and www.bythebaybotanicals.com

The ABC's of Doing Art Fairs - G is for Grade and Gift Wrap/Bags

2011-11-21T08:42:00.001-05:00

Good morning and happy early Thanksgiving to all! If you are like me, doing art fairs a number of weekends leading up the holidays you'll start to enjoy Mondays - a time to get back to normal and breathe from the chaotic goings on over the weekend. On this Monday I want to get back into the ABC's blog series and today cover more G's - Grade and Gift Wrap.

Grade. Ever get surveys, say in your email inbox to rate a store's performance you shopped in moments ago or or use Yelp or Zagat? Sure, some of us ignore them, but from those who do share their thoughts taking a survey - those businesses involved often learn a lot about themselves. From the customers perspective a store owner can learn everything from what they think of the neatness of the shop, if customers things they are getting a good value to customer service. When was the last time you graded your craft businesses? Never? Just once? Most business owners - craft or not - have an inflated idea of how their business is rated among others in their field. Nearly everyday I see a sign for a restaurant saying something like "The Best Pizza In Town", and then say to myself, "Really? Have you ever tasted your pizza? Maybe 5 years ago your pizza was good, but Antonio's.... now they have THE BEST pizza..." Needless to say, you must often grade how your craft business performs - in the workshop and at shows and leave your pride at the door! The biggest way anyone can compete in today's rough economic times is by offering great quality products. Ask yourself, is the quality of my art consistent? If a buyer ordered 10 of one piece, that is supposed to be exactly the same, would each be exactly the same? If you offer unique one of a kind work - say diachronic glass pendants - would one the size of 1 inch be the same price as one that is 2 inches in diameter? What about pricing - how would you grade your pricing of work? Is it fair to what others offer? Is it drastically low (if it is your customers maybe suspicious as to the quality of your work)? How about your display - how would you rate your display? Is it plain, messy or flat or is it inviting, well lit, with prices clearly marked? Another question to ask yourself is how easy is it for people to find you? Do you have a website (if so how would you grade that)? Do you have business cards with email addresses and phone numbers and give them out to customers at shows (and don't forget at doctor's offices, hair salons, people you meet at grocery stores, church or family functions, etc.)? Last, but not least (as there are more points to which things can be graded) how would you rate yourself as an artist and sales person? Are you open and willing to listen to criticism or suggestions? Mind you, you don't have to accept all suggestions. Do you find ways to hone your skills by taking classes taught by others in your field regarding better techniques of doing your art form? In the realm of sales, do you listen to podcasts (which are free) regarding marketing and sales techniques or read books on the topic? In other words - are you growing as an artist and business person or find yourself struggling and possibly defeated due to trying to consistently force a square peg through a round hole every chance you get? When you honestly grade your craft business you will be able to pin point what is really causing the problematic issues all the while give you insight on how to over come those issues.

Gift Wrap/Bags. Nothing can be more impressive than the use of gift wrap and stylish gift bags when customers buy your art. At every art/craft fair I do (this past weekend was no exception), someone uses an old plastic grocery store bag for a customers purchase. One time I bought a piece of jewelry (a set of earrings) and the jewelry artist put it in a - hold on to your seats... a black plastic doggie poop bag (un-used of course). It is tacky. You wouldn't want a juicy steak cooked to perfection plated on a stinky, used trash can lid, would you? Believe it or not when you put a little effort in your gift options you will find customers will talk. Talk in the sense that the buyer can't wait to show their friend, also at the show, "look at what I just got..." with the friend admiring the packaging and quickly responds with '"where was that exhibitor?". You can choose from jewelry boxes, organza bags, affordable paper and plastic gift bags, boxes with your logo/business name on it... There are a great number of places that offer gift bags and such like Nashville Wraps and Bags and Bows and Paper Mart and are far more affordable than if you went to your local party supply place or craft supplies shop. Just try it! You may find the next time someone is indecisive about buying your work and you show the buyer all purchases come in this wonderful "gift bag" for free, it will be just the reason to get them to buy (because in their mind they might be thinking, "well, now I will have to buy a bag or gift wrap to give this to their friend - but now I don't! I'll take it!")

I believe I have exhausted the G's. Next time we convene - in 1 weeks time - we''' move onto the H's. I have a couple of H words up my sleeve guaranteed to help you on your way to be more successful! May you have a great Thanksgiving and achieve great success at your next art fair! - Michelle Sholund (www.bythebaybotanicals.com, Twitter: @MichelleSholund, mksholund@gmail.com)

ABC of Doing Art Fairs - G is for Gravy and Gestures

2011-11-06T12:25:00.002-05:00

Welcome back to the ABC's of doing Art Fairs! This is a BUSY time of year with more art fairs you can shake a stick at, right? Now is the best time to start tuning in to this blog or other educational art business resources. It is with great hope this blog is a regular one for you as the advice I provide is free, comes from years of my own experience, and from the heart as I would love to see the art field grow and thrive midst a hurting economy. It is hard wearing the hat of the artist and business owner, not to mention take time to learn some of this stuff (especially since much of it can't be learned in a classroom), but hopefully as we go through the alphabet we'll be more efficient, save money as well as make more money by the time we get to Z.

Today I am tackling the words Gravy and Gestures. Very unusual words, right? But I can tell they are important. Here's why...

Gravy. As a perfectionist, it's easier said than done to NOT sweat the small stuff. Mind you there's a good book on this very topic too. But when it comes to focusing - albeit setting up at a show or in production mode - so many artists get wrapped up in the details that they forget the big picture. For example, the goal is to think beyond getting your art just right that neglect the look of your booth display, not making it look like a flea market stand. The idea of "gravy" is to focus on the main things and the rest is well... gravy (falls into place). Another example, have you ever wasted so much time trying to perfect one thing (a stitch, a design, cropping a photograph) that you have wasted way too many hours that could have been better spent doing something else? Or how about when at a show and you start setting up - distracted by all the things that need to get done - you find your storage boxes all over the place, one table set up and ready to go while the rest of your booth half done? One remedy is to recognize when you are bogged down with one item, put it down/aside and move onto another item/task - this way you can still get your work done and by the time you come to tackle the problem item you have a refreshed mind and see a simple answer right in front of you. Let alone, still have all the items on your to do list completed. When it comes to setting up, unload all your stuff first - don't start setting up as you get things to your booth. Next, set up your tables, shelves, etc. Finally organize your storage boxes/tubs by area you are going to set them up and then - and only then, start setting up the rest of the stuff. This plan alleviates rearranging furniture multiple times when there are items on it (having to remove everything and then put it back up) as well as finding all your work too with out opening the same box over and over again. Sometimes labeling furniture helps such as FR for Front Right table/shelf to help save time. So, in other words get the core stuff done and the rest will be gravy.

Gestures. This is a word that has two meanings and will be covering both.

Hand/Communication Genstures. When talking with people, at a show or even video taping yourself if you do so for your website or YouTube, many people find using hand gestures as a great way to communicate. Open handed motions instead of point to show where a certain area of your booth is is just one example. Another is to pick up items and show how they can be functional. People can also read your emotions if you cross your arms, stand with your hands in your pockets, or even if you don't make eye contact. The same goes for video taping yourself - nothing can be more boring than a straight forward video of someone just talking to you about whatever topic you choose to discuss. Move around, use your hands, etc. and you will find your audience will be more captivated and warm up to you.

Gestures of Kindness. Simple, random gestures (acts) of kindness not only can improve your mood, but others too. This could come in the form of advice (start a blog), sharing knowledge (teach - both students or customers), donations - of art or free time, a helping hand, watching someones booth while the owner takes a bathroom break, holding the door for someone carrying a large load to their booth, listen to feedback not argue about it... The key thing with kind gestures is you do it because you want to NOT because you think you will be rewarded for it. I find this topic to be particularly important when talking about art fairs because it boils down to good vs. bad manners. The kinder you are to those you encounter (before, during and after a show) directly affects the way you do business and the results you deserve.

I challenge all my blog readers to give a bit of feedback. Have any of you tried any of these suggestions? What has worked? What hasn't? Until the next blog post, continuing with more G words, tell me what you think of this blog post or others. Don't be afraid to share this blog with others, by printing it and sharing a copy with those who you think could benefit from the advice given! Leave comments at the bottom of this blog or email me at mksholund@gmail.com - I welcome all feedback! - Michelle Sholund, www.quickcraftartisttips.blogspot.com www.bythebaybotanicals.com

The ABC's of Doing Art Fairs Blog Series - F is for Frustration and Firm

2011-10-10T12:13:00.003-04:00

I am really looking forward to Monday's (and Tuesday's if I can't get to the blog Monday) as it is you and me time. Time for us to go over what we've learned and to look back on past shows, maybe one this past weekend or get back into the studio to create more awesome art work all the while thinking about how can I be a better artist, salesperson and business owner. One tip, that is off the topic of F's is this... I have been listening to some great audio books on marketing, leadership, social media and so on. One of the best I think all should at least check out are two by Gary Vaynerchuk - both are good but the one I am currently listening to is The Thank You Economy, his second book and most recent one. While Bruce Baker's CD's are great - I find them to be outdated as they don't talk about marketing in the sense of what is going on right now - his stuff is stuck in the 1990's - we're now 20 years in the future. However a good place to start and open your eyes to how to better yourself in the art/craft world is now. Gary takes his life experience as a young entrepreneur and takes you on an in-your-face pep talk on how anyone with an idea can make money by branding yourself and gives you tools and ideas on how to hone your own skills so you too can find success. Upon listening you might not see - this is not about art, but the tips he shares is universal no matter how you want to make money and get ahead of the others... Sounds captivating, right? I am not in no way affiliated with him, but if you want to know something that I like to use as a resource, that is one. Now on to the more important stuff - more F words.

Frustration. It seems more often than not frustration levels at shows run high for artists. Frustration about vendor parking, inconsiderate neighbor artists and then frustrations we get from customers asking the oddest questions.   Maybe the word should be annoyed, but on second thought, frustration is the result of all these annoyances rolled up until you burst. The key is not letting it get to the point where you burst. Really good waiters and waitresses, sales people, and others who work in a stressful job are able to identify the triggers before they burst but find ways to let go and move on before it affects their next customer, etc. As artists selling at shows or answering the phones even, we should take a page from this book. Having a bad set-up, albeit getting to a show late or annoyed you have to truck your items in a short amount of time and now feel exhausted (and yes frustrated) you can't take that out on your customers, neighbor artists, or even the promoter (especially when others can see you fly off the handle). When you are in a public place - EVERYONE can see you and form an instant opinion of you as the girl/guy who you just don't want to buy from or be associated with. I find the best remedy is take a 2-5 minute break and go for a walk, or if you can't take a break, close your eyes and slowly count to 10 taking deep breaths in between numbers. All the little things will be insignificant at the end of the day and 1-2 months you just might forget why you were so hot over the situation in the first place. Above all, the last thing you want is for situations where your frustrations get the best of you to get out of hand - not have any sales that day, get kicked out of a show because you can control your temper or actions, or do something you will most definitely regret later on. It isn't worth it.

Firm as in Be Firm. Being firm equals gaining respect. I have seen some craft artists at shows that have already given up right off the bat - all of this here is 25% off or end of the show sale, 50% off. Some of you might be gasping at this notion - people really do this? But I have seen it am appalled because it tells me THEY don't even have much respect for their own work that they even think it is not worth the original asking price. Being firm means standing your ground and not budging. "Yes, that stoneware serving plate is $24, but all of my stoneware is dishwasher and microwave safe - you can even bake with it!" "The price of my jewelry is higher than most but that is because I use 24K gold findings and I make all of my jewelry by my own hand and they are my own design. Notice how all are one of a kind too?" While humor and being casual helps break the ice, when it comes to making sales, you need to command respect to set the tone of how YOU want the sale to go.   While making friends is great at a show, it isn't the main reason you are at an art fair. It is to sell sell sell. Maybe we can relate to some people as they might not be able to afford the one thing they love that you make, but suggesting something more affordable is one good way of handling things. Do not give in to the.. "well what if I give you $45 not $60?.." Come back and say "If it was worth $45 I would price it as $45, but this isn't a swap meat or Wal-Mart - this is an art fair. This is my craft made by me, a true artist - not a manufacturing plant in China. I get it - my art isn't for everyone, but those who do appreciate good quality work don't think twice about my prices because they know I don't use cheap materials and these prices are very competitive to others who I admire and also work in my medium." It is at that point you turn away from that person and help the next or work on some other busy work. It is at that point they will either accept the challenge and buy it or inquire more about your work or walk on to the next booth. Either way, you have made a sale or weeded out the not-so-serious buyer. The best thing result over that dialog is having others over hear what you say and then either say, that guy/gal was rude, I really think your work is worth the prices - they must have not seen the prices of other potter in this festival (then buy) or get others to question, what's the difference between your materials than others that makes your work more valuable? Thus opening the door to more sales. Hear the respect in these voices - you being firm in your dialoge, prices, etc. gains other's respect. And in today's world - respect is something that is hard to earn and VERY valuable.

Here's a personal story I have to share about frustration. For those who don't know, I work part-time at a store where that sells a wide variety of items - a lot handmade within the state. More often than not customers come in, like an item and then ask, I like this "wine glass", is this the best you can do?"   At the store we do occasionally offer coupons to entice people to come to the shop and have a weekly sale on one item maybe once a month, these folks seem to not get that concept assuming if they simply ask, they can get what they want. To those people I have to say, "I think there is a coupon in the paper for "xyz" but I don't believe it is on the wine glasses. I am sorry". They might press the issue saying can't I make an expcetion, they might not. But there are times I just want to shake them silly and say, "where has that ever worked - liking something and then asking for a discount just because you like the item, but stingy to not buy it?" I do not say that - for the record, but I do think it! At the store about once a week we also get people asking "well, I am with "xyz" charity, needing to put something together for a raffle that is due tomorrow, if I buy 3 sets of 5 different items, can you give me a deal on that?" My response is one of two... 1) Me: "Unless you buy in multiples of 50 or more, then we can give you a discount..." Customer: "But I don't need 50 of one thing..." Me: "In order to get a discount like that you have to have a large volume of items to warrant a discount. (this does happen with wedding favors and such - the store can give a discount on that). Three sets of 5 different things isn't enough." The customers usually understands this. 2) Me: "Do you have any paperwork showing that you are with a xyz organization requesting help with a donation? We need something to prove you are from the organization so we can have it for our records. We do get a lot of requests like yours and while we do support the activities going on in our community, we can't afford to help everyone." Customer: "No but I have a flier" Me: "If you can't provide us what we need, and a flier isn't sufficient, then unfortunately I can't help you today in giving you a discount." Most of the time they will buy anyway, thinking well it couldn't hurt to ask. However my frustration is, in my book, it isn't charitable if it doesn't "hurt" the person donating the items, yet hurting us, the people giving them a deal and do not get any credit for it. For instance, when it comes to tithing at church I personally don't go around to businesses saying I need to tithe $20 this week can you give me $5 to help me? Donating is a sacrifice to you to show you are passionate about wanting to help a charitable non-profit organization - not anyone else, unless they too share the same passion. Morale of the story... It is ok to say no when circumstances call for it - for instance if it hurts you as a business or goes against your morals.

Now that's a lot of food for thought. Next time, I think we'll move away from the F's and go to the G's. I have a few G words I want to get into ... but until then, I hope you all have a productive day and find success at your next art/craft show! Michelle, www.bythebaybotanicals.com Email: mksholund@gmail.com Follow me on Twitter - @MichelleSholund

The ABC's of Doing Art Fairs - F is for Free and Fabulous!

2011-10-03T10:00:00.000-04:00

Bartering for a glass vase

F is for Free and Fabulous

Welcome back to another blog post on the ever entertaining and knowledgeable look at the ABC's of Doing Art Fairs. I am betting things are pretty hectic for all who are doing art fairs now or gearing up for more as the holidays come swiftly around the corner. Just yesterday I was at a street/park craft fair, one that I had sold at in the past, but just wanted to go and explore and shop this time around. Here in Maryland we had some pretty hot days but this weekend it was cold (in the 50's) and rather damp (with off and on rain showers). I thought it was perfect weather for an art and craft show - no blistering sunshine and sweating beyond control! So, as we proceed with Fall shows here's a few more words - F words - to ponder over.

Free. Some may view free as a happy word, but among artisans, it can strike fear. Free can mean things like free shipping or samples from suppliers (welcomed words which equal savings!), however if you put "art fair customers" and "free" in the same sentence, we can get nervous. At fairs I often get the "well what can you do for me? Don't you have a sale like those other candle places of Buy 1 candle get a 2nd FREE?" Or have you had some customers even ask if you have FREE samples? I have. Why? Perhaps there is invisible writing on my forehead that only customers can say asking "please ask me what is free".

It is ok, and nearly expected, to bargain at say flea markets, antique shows, yard sales, or ask for freebies at expos. Those same people believe art fairs bleed into that realm too. Not many people realize this is frowned upon in the art fair world. There are polite ways to educate customers about this. I have been known to say, "I wouldn't be surprised that some people here might offer a sale, but, for me, I really can't afford to have sales as I purposely price my work to be competitive with others in my field. Don't you think my work is affordable considering I do make everything here and while materials have gone up, I haven't changed my prices, ever? I understand every one is pinching pennies - including myself, but when it comes to the price of true, handcrafted art I might not be able to put a sale price on my work, I can say not one person has ever been disappointed on the quality of my work. My standards are very high as you can see with this piece... (and start pointing out features that makes my work stand out from others)" It is hard to not have the knee jerk reaction to some suggestions of discounts and freebies. Do come down to their level, understanding by relating to their plight - hoping to save a few dollars on something that they honestly like (but having a hard time justifying purchasing) and then counter offering their plea with a reason to buy it will be enough to get them to see the light and buy at your asking price. People do understand the value of quality over quantity - sometimes we just have to remind them of that. Be the person who talks about how your watches "keeps on ticking" and do not tarnish or why your soaps help repair dry skin all the while stays smelling nice. Mention things like how your paintings or photographs are UV protected or that you can adjust the sizes of your jewelry at any time for free, or gift wrap is complimentary with each purchase.

But then I digress. Free doesn't always have to be negative when it comes to giving something away. When I make my candles, I sometimes misjudge and melt too much wax. Instead of wasting it, I pour 2-3 tea light candles. When I get about 100 I use it as advertising. Using small clear jewelry plastic bags, I put one of my business cards in it with a tea light and give them away at shows. I chalk it up as an advertising expense - giving my business cards added value. Not everyone can do this, but I can see a photographer could make up small stickers of a simple photograph and give it to kids who enter or walk by your booth. Now they are walking advertising especially if you include your website on the sticker. If you find you throw something away, look at it in a new light to see how you can make it a "freebie" to a customer. You may find that this form of advertising is not only affordable but very effective too. Hurray for free - it doesn't have be a bad word!

Fabulous. This is a great word to keep close in your vocabulary as fabulous should be something you use often to describe your work and your attitude! Fabulous isn't fine, ok, or good.... it is beyond wonderful! To some, it is better than you can ever imagine! When talking to customers it is the goal to always use positive upbeat words to keep the mood of your booth and the customers happy. The "yes, I agree too", "how lucky are we to have such wonderful weather!", or "I am so glad you like my work, that really warms my heart." are all perfect examples of happy dialog. Throw in fabulous and then see how possible buyers open up! "Isn't this just a fabulous day?!". "Please come on in my booth to get a far better view of this fabulous handcrafted work I create in my studio not far from here!" "I can't believe how that pin matches you jacket so fabulously!"

Also, fabulous is a reminder of why you are an artist in creating unique works of art as well as being a good confidence booster. Most artists are bashful or humble when it comes to talking up ones work, but treating your art/craft as a fabulous piece of art brings the focus back to you. Don't ever forget that YOU and only YOU made this - what a rare gem YOU are! Next time you are done setting up at a fair, look at your accomplisments - through the eyes of a customer. Admire your hard work because today there will be people standing in that very spot who loves or is moved so much by your work, they are going to buy it and show it off to others! Too often we are so busy working going from one piece to the next, there isn't time to enjoy the finished masterpieces. At the same time remember the feeling of that accomplishment, the way you feel at that moment being able to accomplish something only a few can do (artists in your field I mean), and let that help you be more confident in talking and selling your work at art fairs.

Wow! Now those are some powerful words! We are still going to continue with more F words, but until next time I hope you have a productive week and profitable weekend at your upcoming art fairs. Before I sign off, I ask if you find people at shows, friends, etc. that could benefit from this advice, please turn them onto this blog - www.quickcraftartistttips.blogspot.com. Thanks a bunch and as always feel free to comment and rate this post via the blog website or give me buzz via my email address, mksholund@gmail.com - Michelle Sholund, www.bythebaybotanicals.com

The ABC's of Doing Art and Craft Fairs - F is for First and Fun

2011-09-20T07:52:00.001-04:00

Good morning (or good evening - whatever the case may be...) I hope you are well and taking the time to relax, even if it is just a minute between doing shows. In this blog series, The ABC's of doing art and craft fairs, we've made it to the letter F. Since there are a lot of words that start with this letter - that are appropriate to this blog, a-hem... I wanted to tackle two rather important ones - First and Fun. First. While some might not see it as important to be "first" - first to get a deal, first to arrive and set-up at a fair, or even first to make a sale - the idea of being the first helps set a tone or even standard. Just think all the companies trying to be the first at presenting a revolutionary item - Apple is one of these companies we all should take a lesson from. You too can be first though. Strive being the first at an art fair ready to receive customers. You may find you will be one of the "first" to make a sale and attract more people. The same with being the first to offer something different - offering something that is high quality, yet more affordable - photographers offering postcards (don't you already get comments on how postcard perfect your work is?), or funky knitted socks for those who often knit shawls or sweaters or hats. Take a good look at what you do and ask yourself, how can I be the first, at something, too? Those who say "The early bird catches the worm" really does have something there. Fun. I always think the moment you find doing art fairs or creating art isn't fun anymore is a sure sign that you are either doing it wrong, burnt out, or simply need a break. Granted it will never be fun to have a hurting back hauling art to your booth or even having a bad sales day or correcting customers over the purpose of your work. However, those you find the silver lining will find the energy to keep going and can't wait to do so. Just last weekend I did a Seafood Festival which offered everything - arts and crafts, contests, cooking demos, live music, etc. That doesn't sound bad, right? The bad thing is it is an outdoor festival and prior to the event we had 5 straight days of rain where much of the state was flooded - the grounds for the event had minimal flooding. So much so, that come set up there were still 2 inches of rain everywhere in the art and craft area. Many thought the event should be canceled. I was concerned getting my items to my space as not only was there rain there was lots of mud and we really couldn't pull up to our spaces (mind you there weren't any volunteers to help schlep items to your booth either). Let's say everyone was angered is an understatement - it brought down the mood of all artist/crafts people, not to mention wondering how festival goers will get to us - the farthest point in the festival and then walk around in big mud puddles and swampy areas. Yes, the festival was NOT fun, but I took it upon myself to make it better - despite the recs and parks rangers not allowing straw, I did buy cedar chips and put it on the ground in my area and put carpets on top of that. It helped make the area smell better - masking the stench of stagnant water. Doing so allowed people to come into my space, shop and buy. If I didn't do that, they wouldn't have entered. (Just think most people hug aisles anyway, giving them relief for their feet was a great idea). Joking about the situation was good too - while all other exhibitors were grumpy, comparing the height of mud on peoples feet as if there were war scars plus focusing the attention on the reasons they took the trek to the art booths - the art, also helped. Granted, not every show is like that, you must find ways to make a show fun. Customers see it and gravitate to those who are smiling, engaging customers, and often buy from them. If a show doesn't have a lot of artists - take the time to meet and greet fellow artists and talk about future shows and what their best shows were like (not focusing on the negative). You may find a new best friend this way. For those who suffer from aches and pains - get a pedicure where you can sit for 30 minutes in a massage chair - its the best $20-25 you'll ever spend. This goes for guys too - you don't have to get the toesies painted, but tending to calluses and trimming toe nails is apart of good foot health - after all your on them a lot! You never know, you might find it fun! There are many ways to have fun, but the moment you find you are not having fun - reevaluate what you are doing and find ways to get back to that child-like sense of wonder, ready to face a challenge, and have fun with it. This isn't the end of the F's - there is more to come. Feel free to suggest additional words - whether it is an F or Z by emailing me at mksholund@gmail.com or using the comment section of the blog. Until we meet again - have fun and may you find great success at your future art/craft fair! - Michelle Sholund, www.quickcraftartisttips.blogspot.com www.bythebaybotanicals.com

The ABC's of Art Fairs - Letter E: Entertainment

2011-09-05T11:21:00.000-04:00

Hoping you are doing well with the crazy weather occurring all over the country. Rain, flooding, high winds, hurricanes, earthquakes - makes you think about a lot of things, perhaps how to weather any type of "storm" that could affect a business such as a art/craft business?? As I am in the preparation stage of doing art fairs this Fall, bad weather is always on the mind and preparing for the worst is probably the best thing anyone can do. Over the past few weeks I have been attending Renaissance Faires (as a part of my other hobby - podcasting, www.therenfestexperiencepodcast.com) and have taken particular attention to how the "booths" at those fairs are similar as well as different from art fair type booths. This inspired today's topic with the letter E - Entertainment. Entertainment. Have you noticed the more and more you sell at fairs there is an entertainment factor that is more expected now than ever before? I am not talking about juggling or doing cart wheels, but in order to engage customers there has to be element of entertainment? While I think some artists do believe their art will sell itself, with little or no interaction with the customer. I do think some are wising up, realizing in order to sell art there has to be something more. The question then is how can art be entertaining and should it be? When it comes to entertaining on both accounts, whether you're an artist (photographer, painter, jeweler...) or craft person (furniture maker, candle maker or soap maker, knitter...) I think it boils down to showing and talking about how you became and artist, developed your techniques, why you love art, etc. This was evident when watching a glassblower demonstrating making a glass vase while at The Minnesota Renaissance Festival. The owner of Oulu Glass demonstrated and talked about how long he's been a glass blower, the dangers, how temperature affects forming glass, how to incorporate color, the art of blowing... this all captured the imagination and awe of over 20 people huddled together. You felt like you are apart of the art, albeit you didn't create it - that to me is one of the best ways to create entertainment. Another example is from a game maker of MacGregor games, who not only sells his own historical games (some made on cloth and played with dice and other accessories), but sits with you and shows you how to play the games too. Not everyone buys, but edu-taining - educating and entertaining - does create an everlasting experience that you will remember years from now, not to mention tell your friends, and more often than not - come back and buy. How can you make entertainment work for you when at a show? Here's an exercise to help steer you in the right direction. Everyone has a talent, a story, etc. If a t.v. show producer contacted you today wanting to do a show on you and your art, and give you complete creative freedom to do what you want, what would the show be about? A day in a life of being an artist? Show projects? Let your imagination run wild and jot down these ideas. One of those ideas you come up with, and with some tweaking, will be your own personal way of creating entertainment in your booth. For me, I am a hands on person - most customers are too. As a candle maker I encourage people to pick up a random candle (or help them find their favorite type of scent) and smell it then ask what the scent reminds them of? Already knowing scents are helpful in triggering old memories, playing on that helps connect a customer to my candles. Statistically speaking the more a person picks up something you sell, the more likely they will buy it. They are making the concious choice to learn more about what you make giving you the cue to tell them OR entertain them more. Photos work - especially the digital frames out now. Take photos of a work in progress, photos of your workshop - in all it's glorious mess - finished products (maybe before and afters??), childhood photos where you're creating art (this is great for adding humor)... and put that all in a digital frame. People of all ages do gravitate to visual entertainment such as this (simply because we are more wired that way - no one is ever idle anymore...), especially while a second person shops. I think digital frames are perfect for those who can't demonstrate at a fair or find themselves socially awkward. These are just a few of many examples of ways to entertain with art. What do you do to entertain your customers? All art has a story, what is yours? Next blog post we will move on to the F's and if you have any suggestions of words to cover - ask away. Contact me at mksholund@gmail.com or leave a comment at the bottom of blog posts. Thanks for reading and hope you have a great show weekend! - Michelle Sholund, www.bythebaybotanicals.com

The ABC's of Doing Art Fairs - E is for Entrance and Energy

2011-08-22T08:46:00.005-04:00

Greetings once again. Today begins the E section of the alphabet as we move through the, well alphabet. With this tip and others, I hope this helps you on your own journey of being a successful art fair seller.

E is for Entrance - There is nothing more important than first impressions. Whether it is the first glance of your booth at a fair to even the homepage of your website you need to get them at the "hello"! Entrances to art fair booths should be free of clutter and open, bright and cheerful, and most of all clean - all elements I see in the photo above from Just Ware It. Many times when I walk a fair - and it is usually as soon as the fair opens - I often see boxes and totes still in the way preventing folks from understanding what it is you have to offer. Another thing that can be a real turn off is extending your booth out into the aisle, encroaching on other exhibitors space preventing others from seeing what your neighboring artisan offers. My thoughts on that is if you have so much stuff to bring that you have to house it on the outside of your booth - you are bringing too much especially if you can't keep it in storage containers (say under a table) or behind your booth. Another welcoming thing I am seeing more often at fairs are awnings and signs with booth names. Now that says a lot to me as it offers shade or shelter as well as mimics a cute shop on "Main St. - hometown" - that to me says professional! When it comes to your website - simplicity is key. A banner with your name at the top with your best photo of your work and a link or two to entice views to venture further into other parts of your site is all it takes to reel in potential online customers. This means pass on including music, frilly extras, and fonts that are hard to read. Lastly make sure the links within your site work!

E is also for energy! Think about this... would you shop in a store that is very dated (dated colors, carpet, etc.) that appears to lack love or would you enter a place of business where you see a lot of people coming and going that is bright and vibrant with lots to see? I would choose the "happy" business. The best way to create energy is to be passionate about what you make and show it. That means be on your feet, active (straightening up your display or demonstrating for example) and smiling if not greeting customers. Those who sit the whole time engrossed in a newspaper, texting or talking on the phone or not even present, are the ones who fail at this. At this very moment, on a piece of paper think of 3 things off top of your head that you could do to draw a crowd. Hint: Nothing draws a crowd more than seeing and hearing people converse. For me, it is good lighting, soft background music, and a simple freebie (albeit a mint, a business card, a sample of your work - I offer 1 tealight candle to the first 100 people who come into the booth) that people have to enter the booth to get. However, one of the biggest mood killers is the hoverer and telling a customer so much about your work that it is a turn off. Wait for a cue from your customers first then start telling them what other colors you offer, etc. otherwise you can talk a customer right out of a sale. I have had a lot of luck, when I found the right combination of elements to create good energy that at every show I get several people come back again that day bringing friends to see and buy things. When your work is that good and the atmosphere in your booth is just right that it compliments your work, you really have a win win success that often continues after the art fair is over.

Have a success story yourself? Share it here on this blog under the comment area. Don't forget to rate the blogs too. When we meet again, we'll be getting into the F's. Until then, have a great week and even more successful weekend at your next art fair. Michelle Sholund, www.quickcraftartisttips.blogspot.com www.bythebaybotanicals.com

The ABC's of Doing Art Fairs - The letter D Part 2 - Dreams

2011-08-11T08:53:00.002-04:00

Welcome back to the ABC's of Doing Art Fair Blog Series, a follow up to the 40 Questions Craft Artist Blog Series! Today I am continuing the advice with the letter D, focusing on Dreams.

Dreams. Artists live the American Dream creating and selling what they want in the hopes of supporting themselves and their family. The key is to not loose track of your dreams. So often we get bogged down in producing art, trying to please people, crunching numbers, finding and selling at shows that we often forget to step back and enjoy the accomplishments we make as artists. I believe 10 times out of 10 any given artist would take the worst day working for yourself over working a corporate job any day. There is freedom in being your own boss and tackling the challenges of running your own art/craft business. You get all the credit and all the money (minus expenses) and doing so is a real accomplishment.

Not only is it important to step back and enjoy the accomplishments, it is also important to keep dreaming. Running your own art/craft business doesn't end when you make a line of art, sell it and then it is over - it is a constant cycle. The challenge is to keep it interesting, not just for your customers, but for yourself. This could be exploring a new medium and possibly incorporating that in the medium you specialize in, attempt to add some seasonal art such as a Autumn leaf photographs for fall festivals or used in jewelry. Also, you should feel the push of doing things better - packaging things better, displaying your art where it is more visible and accessible, and most important learn - learn from or work with your peers. It is amazing what kinds of perspectives you find when looking at your work with a different set of eyes, not to mention other artists work. Seeing other artist's dreams or even hearing about their dreams often can inspire you to dream even bigger - perhaps start your own studio, branch out from doing art fairs and get your work recognized and into art galleries, etc. When it comes to dreams, don't limit them, but watch them grow.

Keep track of your dreams in journals or even sticky notes and put them around your work area - whether that is near a computer or your work shop and each day look them over. It helps you get through rough days or bring focus to what you really want to accomplish with your art. It is also, with dreams, you can build on them and create goals so you can achieve your dreams and if you want, expand those goals into a business plan. All that from a dream - neat right?

Come back where we'll be covering the letter E. Oh this will be good. Thanks for reading and if you know of others who could benefit from this - email this blog or share my website link www.quickcraftartisttips.blogspot.com . It's free! If you need help in realizing your dreams, feel free to email me (mksholund@gmail.com), perhaps I can help! - Michelle Sholund, www.quickcraftartisttips.blogspot.com www.bythebaybotanicals.com

The ABC's of Doing Art Fairs - The letter D Part 1 - Debt

2011-08-03T09:17:00.005-04:00

Welcome back. Today we're working on the letter D in this advice/tip blog series going through the alphabet. I am going to dive head in with the biggest D word of all - DEBT. It is an awful word no one likes to talk about it - it might as well be an "F" word! Regardless the more you talk about it, the easier it is to take control and over come debt.

Plain and simple, debt happens when you spend beyond your means. There is such a thing as good debt and bad debt. Good debt includes college loans and mortgages. Why? Because going to college gives you a boost on getting better jobs (and better pay) and the know how to be successful in whatever career you choose. The same goes for homes - owning a home outright (or taking a mortgage on a home that you can afford) means you have assets and assets are a good thing because assets equals financial security. When risk going into debt items purchased can get repossessed and all the money you paid into things like cars... well, let's say easy come - easy go. It is better to save up money - and it is painfully hard to do, but once it is your's no one can take it away.

Then of course there is bad debt - which pretty much covers everything else - credit cards, loans, HELOC's etc. Let's face it, when it comes to owning your own art/craft business you may have to no choice but have some debt to pay for art fair spaces, equipment, a studio, supplies, are all things necessary to run a business. This can be done through either saving up - working a part-time or full-time job to build up your savings and buy these items as you go along or use a credit card and pay off the credit over time. While this type of credit card debt can be kept under control, it is when you constantly rack it up to the limit and feeling you need more credit cards is when you have a problem with debt.

Some tips on over coming debt are as follows:
1. Set-up a Budget. Look over your expenses and earnings for your business on top of what you pay yourself with each order/art fair. Determine how much on average you spend and save during that period of time as well as each month and set your average as your budget. Strive to never reach your limit and pay off a few more dollars than you set out to pay down your debt.

2. Only have 1 credit card. More than one may lead you down a dark path. Just because you can have many credit cards and good credit, it doesn't mean you should.

3. Pay off one credit card at a time - the one that has the highest interest rate. Paying off one at a time, if you have multiple ones, are like mini little victories to your goal of being debt free.

4. Having control over your debt looks really good to financial institutions when the time comes to take out a loan for say opening a brick and mortar gallery/shop. Showing you can be good with money can be a deciding factor in giving you a loan.

5. The goal for any business is to make money and consistently having debt and more of it shows one of two things - 1) you are not making a profit or 2) you are spending too much. If you are not making a profit, look at reasons why this could be - competition too stiff? You spend more time making art vs. selling it? The form of art isn't marketable and you need to think long and hard on how to change that? Are you keeping track of what money is coming and going? If you are spending too much, merely cut back!

6. Lastly, take control of your finances. The biggest reason people have a hard time getting out of debt is because they lack the ability to over see their own finances and get organized. Balance your check book and other accounts weekly. Be on top of your tax information - keep receipts and other paper work in an folder or binder for easy reference. Hire an accountant, it could be the best investment you will ever make as an accountant can help you also save money and make sense of the money coming in and out of your business giving more time for you to do what you love - making art.

I can admit I have debt. I use one credit card too. I have it to buy supplies and for travel expenses such as food, gas, etc. There have been emergencies like buying a new canopy to replace one that broke - life happens! Regardless, I am conscious of my debt and instead of planning how to spend money that comes in. I plan how to pay of debt and then make goals for when it is paid off. It is at this point it is good to have a financial business plan to not just track your progress with your debt, but put financial goals in motion to afford big purchases.

Have you gotten out of debt? Swimming in debt? Share your worries, ideas and suggestions for those who may be in debt via the comment button. More D words are to come, so until next time have a debt free day and hope you have a successful art fair! - Michelle Sholund, www.quickcraftartisttips.blogspot.com www.bythebaybotanicals.com

The ABC's of Doing Art Fairs - The letter C Part 4 - Customers

2011-07-30T12:52:00.004-04:00

Greetings once again. Having fun yet on this journey through the alphabet? Today I am finally wrapping up the C's. Today, is all about Customers - how customers have changed over the years, identify what your customers want, and how to make our customers feel special. Without customers we pretty much don't have a art/craft business. It is essential, as artists and sales people, to get in the minds of customers to know how to make a happy buying experience. After all we too are customers as well. The key is to see both sides of the coin to then know how to convert them to be loyal buyers.

Customers. Customers come in all shapes, sizes, ages, and with many different interests. While demographics can tell a lot about customers regarding the basics, the one thing that has changed over the years is their different interests. There are more choices, options and ideas to choose from, making a customers job hard - leaving them with the biggest decision - what should I buy? A customers main objective is to buy something (a gift or necessity) for someone they know or for themselves. What is different today is the choices - there used to be Helman's and Miracle Whip in the mayo aisle, today there are many other brands - low fat, organic, generic, etc. With art, there weren't as many artists as we have now vying for attention at any given art fair. However with many artists it isn't just traditional watercolor paintings or stoneware mugs, we now have digital art, multi-media art, recycled art and thousands of different kinds of jewelry and that is just the tip of the iceberg. One thing is for sure, customers go to art fairs for good art, while the rest go for entertainment or as an escape from the everyday routine. The serious customers however, are attracted to the unusual, the edgy, the colorful (and sometimes non-colorful), and the unique. This is where you need to look at what you make and look at what your customers want and find the connection.

You need to know who your customers are. In the marketing world this is called your target marketing audience. Think commercials for a second - have you ever seen feminine hygiene products advertised during football games? When was the last time you saw commercials for kids toys during prime time dramas? Of course the topic isn't about commercials, but knowing who your average, typical customer is. Take a picture of your typical customer and have his/her photo in your workshop or by your computer to really keep focus. From time to time "ask" the picture if they would like your latest creation, price, etc. and come up with pros and cons of what he/she might say. If you make purses think about the average woman who buys purses and what they like in purses - do they small or big purses? What is the best material to use? Long straps? Is there a place to put an IPhone or smart phone? What about safety - would a zipper be better than simple snaps? This could go for any art or craft anyone creates. Always think about whether it is simple enough that it can be re-created, if it can they will. Also, think about what your typical customer's issues are and with your art, fix it. A lot of people love art, but more and more want it to be functional too giving added value to your art/craft. Without knowing who your typical marketing audience really is, you will never be able sell to them.

Another focus, when customers are concerned is how you treat your customers. I personally believe customer service is on death's door and the businesses that close up for good, isn't always about money, but how they treat their customers. If you ignore their wishes, are rude (and many never see themselves as rude), or just plain ignore them, you are hurting your business. Listening to suggestions from your customers about your art at a fair is one thing, but what about making them feel comfortable in your booth too. Have an extra chair - offer the seat to a person who has achy feet. Customer appreciation perks go a long way - giving loyal customers a discount (even if it is small) will make them come back for more as they feel as though they are apart of an elite few and you care that they choose you over your competition. Gift wrapping, using special gift bags, or offer a service of helping them with their purchase to their car also shows customers you are thinking of their needs. What about offering to fix any jewelry (like replacing a clasp) - on the spot (and having a sign by your check out area for instance saying so) while they shop in your booth is something that speaks volumes. The more you make customers feel special the more they will reward you.

I must ask, what have you done that makes customers keep coming back to you? Feel free to use our comment area of this blog to post your ideas and thoughts on this topic or others! I invite you to suggest ideas on future alphabet words or even if you need help with whatever art fair issues you are having trouble with. Of course come back in a few days to see what D words can help you at doing art fairs. - Michelle Sholund www.quickcraftartisttips.blogspot.com www.bythebaybotanicals.com

The ABC's of Doing Art Fairs - The letter C Part 3 - Canopies

2011-07-26T21:38:00.004-04:00

Bear with me, there are more C words I just can't ignore. For instance canopies. So, before I tackle the D's, I want to take this blog post and cover canopies.

Canopies. This is a topic I go to frequently. Ok, maybe not frequently, but do come back to it from time to time. Why? It is a topic that doesn't get old and is changing. Changing because just when you think you have it all figured out, Mother Nature (or some other "thing") throws you a curve ball and then it is back to the drawing board. Here's my best advice when it comes to canopies.

1. Whether you think you need one or not - if you are doing to do outdoor fairs, you DO need one. At the same time, consider ways you can use it inside - for instance, using the frame work to mount lighting, create space guidelines for your neighboring artisans, or to set up side walls. Make it do double duty.

2. You get what you pay for! This bears repeating - you get what you pay for! The cheapest ones will fall apart on you - the simple pop-ups that generally come in tans, greens and blue tops. They are made of cheap aluminum metals which easily bend, bow and break at the slightest breeze, child playing, or customer leaning on a leg. When shopping for canopies - notice the metals and even more importantly - read reviews of canopies on multiple art/craft fair forums to help you make a wise decision.

3. Weigh them down! With becoming a canopy owner comes responsibilities. The biggest - weighing down your canopy. Some fill water jugs, use cement filled pvc pipe, others sand bags. Each leg should be weighted with at least 40 lbs. and hold up to 25-30 mile an hour winds or more. Why this "formula"? Think worse case scenarios - tornadoes, pop up summer thunderstorms, torrential rains then ask yourself, will my canopy still stand and hold its ground under any AND all conditions? If you don't test out your weighted canopy it could spell disaster, not just to your work, but your neighbors work because at every (or 9.5 shows out of 10) at least one canopy takes flight and comes crashing down, destroying that canopy and the work it happens to crash land on. Could you afford all that damage?

4. ALWAYS set-up your new canopy a couple of times at the comforts of your own home first - not when setting up at an art fair. This also seems to happen at every show I go to - a newbie artisan or person who just bought a new canopy to replace their broken one, decides to take it out of the box and try to figure out how to put it together - by themselves. Canopies can be put up by one person, but usually under good conditions and with practice. Granted there will be a need for a little help to pull apart a pop up to lock in the legs or raise a dome top canopy, but it isn't fair to have someone do it all for you when neighboring artists have their own set up to do too. Mind you there are "art fair angles" who don't mind helping, but still, don't bet on them being at every show you attend.

5. How to pick out the right one. First look at your work and figure out how many times a year you intend to use the canopy. If you are starting out and not sure if you are cut out for doing art fairs - albeit you find yourself bored, discouraged, moving onto something else, etc. - you may want to try a simpler, more cost effect model as it wouldn't be prudent to shell out $1000 for a canopy that might only be used once or twice. If you are in for the long haul - doing 3 - 4 shows a month, go higher end. I mentioned some qualities of the low end ones above, but higher end models tend to run at least $500 - $2000 depending on size and so on. Higher end canopies have steel legs and frames and very durable sides and tops. They weigh more, adding to their sturdiness as they are less likely to buckle under pressure or rip in a storm. Another thing to consider is going with the pointed top - like an EZ-UP, or domed top like a Trimline. Pointed top canopies don't take as long to set-up and collapse relatively easy easy transport and storage. The down fall is they are compared to parachutes as their design easily captures wind lifting them up and over. The domed canopies are more durable and are built to divert wind through the canopy to the other side, heavier, and do cost more.

I recommend checking past blog posts here on this blog, articles via Crafts Report Magazine and other art fair publications as well as artfairinsiders.com forums for more reference material on the topic of canopies. In case you are curious, I own a Trimline after having owned 4 different canopies in my 9 years of doing art fairs. I have had the Trimline for 2 years and love it. The first time setting it up was hard, but there are videos on how to do it and the company offers great add ons like stability bars, awnings, an extra leg to allow one person to set it up themselves, and more. My canopy has stayed up in one of the worst thunderstorms I have ever been in, while others around me were like twisted metal and "sheets". I also like that I never feel hot in my booth as they are white and there is a lot of ways for the air in the booth to escape.

In summary, each persons needs in finding the right canopy for them will vary. Do your homework first and don't buy the first one you see, you'll regret it. I have one more C word, which I will post Thursday or Friday morning, which is all about customers. It is after this one, on customers, that I will be moving onto the D's - honest! Feel free to contact me with any comments, suggestions, and ideas! - Michelle Sholund www.quickcraftartisttips.blogspot.com , www.bythebaybotanicals.com