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		<title>Page response time: Tips and Tricks</title>
		<link>http://feedproxy.google.com/~r/Quickpipecom/~3/dBND0DFKl4s/page-response-time-tips-tricks</link>
		<comments>http://www.quickpipe.com/articles/page-response-time-tips-tricks#comments</comments>
		<pubDate>Fri, 12 Jun 2009 17:12:59 +0000</pubDate>
		<dc:creator>Roger Stringer</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.quickpipe.com/?p=4649</guid>
		<description><![CDATA[One of the major concerns of coders and developers is the initial load time of any website and application.
As per the research, if a page doesn&#8217;t load in 8 seconds, 1/3 of the visitors move away. With over 110 million websites on the internet, nobody can afford to keep their visitors waiting for web pages [...]]]></description>
			<content:encoded><![CDATA[<p>One of the major concerns of coders and developers is the initial load time of any website and application.</p>
<p>As per the research, if a page doesn&#8217;t load in 8 seconds, 1/3 of the visitors move away. With over 110 million websites on the internet, nobody can afford to keep their visitors waiting for web pages to load.</p>
<p><strong>Here are the few things that directly impact the load time:</strong></p>
<ul>
<li> The file size of the HTML document</li>
<li>The file size of other element in the document including scripts, images, and multimedia elements</li>
<li>Level of HTML complexity</li>
<li>Poorly written code</li>
<li>Poorly nested tags</li>
<li>Table based design</li>
<li>The connection speed at the user end</li>
<li>The server speed where website is being hosted</li>
</ul>
<p>To improve the page load time, consider the following while coding your page:</p>
<ol>
<li>Flash Content- Flash takes time to load so if it is not required, then avoid flash in your website. If used, always make sure that it is optimized and must have pre-loader.</li>
<li>Image size &#8211; Images should be optimized. Never use large size images unless absolutely required.</li>
<li>Markup Language- It should be w3c validated to avoid any coding errors, broken links, and unwanted tags. Website should be optimized for load time.</li>
<li>CSS &#8211; Use CSS to define style and formatting. It helps in reducing the HTML page size and browser can cache all the formatting and styling which results in faster load time.</li>
<li>Shorthand CSS &#8211; For best result, CSS should be validated and optimized properly.</li>
<li>Scripts &#8211; Like CSS, always try to define JavaScript externally. 7.Hand Coded code &#8211; Try to avoid any WYSIWYG software like dream-weaver, they usually add useless code in the page. Always keep your code clean and validated by removing extra space, code, tags etc.</li>
</ol>
<p><strong>Conclusion:</strong></p>
<p>When 70-80% of traffic drives from the internet, no one can afford to loose client just because of load time. A faster download speed leads to increased usability, which, according to a study by Jakob Nielsen from useit.com, can increase your web site&#8217;s sale/conversion rate by 100%.</p>
<p><em><strong>SEO-Semantic-XHTML.com</strong> transforms your design files from various familiar image formats (PSD, JPG, GIF, etc) into high quality cross-browser compatible, 100% hand coded, W3C validated (X)HTML. Visit <a href="http://www.seo-semantic-xhtml.com/portfolio.html">SEO Semantic XHTML</a> for our <a href="http://www.seo-semantic-xhtml.com/">PSD to XHTML</a> Conversion &amp; <a href="http://www.seo-semantic-xhtml.com/reasons.html">slicing services</a></em></p>

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		<title>How Should A Small Business Build Its Website?</title>
		<link>http://feedproxy.google.com/~r/Quickpipecom/~3/4BiWTXEy9Tc/small-business-build-website</link>
		<comments>http://www.quickpipe.com/articles/small-business-build-website#comments</comments>
		<pubDate>Fri, 12 Jun 2009 17:10:11 +0000</pubDate>
		<dc:creator>Guest User</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.quickpipe.com/?p=4646</guid>
		<description><![CDATA[The idea is that, no matter what business you are into or how small your business is, you must have a website. You have just started off, and you won&#8217;t want to miss on any chance you can get to make yourself recognized in no time. Here are some tips you can follow to make [...]]]></description>
			<content:encoded><![CDATA[<p>The idea is that, no matter what business you are into or how small your business is, you must have a website. You have just started off, and you won&#8217;t want to miss on any chance you can get to make yourself recognized in no time. Here are some tips you can follow to make your website more productive and having to suffer little expenses.</p>
<p><strong>Don&#8217;t Make Usability An After-Thought:</strong>Of course when you are new, you would want instant results of fame. This would drive you towards building an SEO-friendly website to be the top priority in search engines. This is a great thing, but don&#8217;t ever let go of your website&#8217;s usability. You are new and what you mostly need is the user&#8217;s attention and trust. In whatever manner you design your website, be sure to make it user-centered. The gains of planning usability into your website increases end-user satisfaction and reduce long-term development costs (costs of fixing and maintaining poorly designed websites later on)</p>
<p><strong>Create To Sell:</strong>Your website&#8217;s main purpose is to sell what you offer&#8211;whether products or services. If your site fails to do that, there&#8217;s no point of having it at the first place! Make your visitors comfortable and compel them to buy. What you can do is give them full details about yourself, probably on your &#8220;about us&#8221; page. Address to them in a communicative language and give them an option to contact you back for any suggestions or any other reason. Be concise, you don&#8217;t want to bore them with petty details.</p>
<p><strong>Make Your Site Speak For Your Business:</strong>The home page of your website should be neatly organized with having a good design and solid meaningful content. Tell your visitors what your business, products, and services are all about. Enlighten the features and plus points your business in detail. Remember, your website is your sales person and business spokesman, don&#8217;t let this opportunity go to waste. Emphasize Your Competitive Advantage: There is always something that makes you unique from your competitive market. The key is to acknowledge that &#8220;something&#8221; and bring it forward to the visitors. There is an ideal chance that your small business may give the visitors exactly what they want and didn&#8217;t find it anywhere else. Tell them how they can make the best choice by choosing you.</p>
<p><strong>Don&#8217;t Forget Your Brand Identity Is Important:</strong></p>
<p>Don&#8217;t forget to place your logo and colors on your site. Colors and logos are important in determining your brand identity and they connect your site to your other marketing materials. Use a consistent and simple design for each of your website pages. Position your logo and navigation elements at the same place on every page; this will divert your visitor&#8217;s attention towards the content entirely, saving you from designing complexities.</p>
<p><strong>Your Site Should Provide Solutions:</strong>Remember, your visitors have many questions to which they want effective and reliable answers. Don&#8217;t confuse them but explain how you can solve their issues by providing successful solutions. Be as much supportive as you can, this will enhance your credibility and make your visitors deal with you without hesitation. It is also good to include any experience you have had in solving problems of your earlier clients. Include client testimonials for verifications if you can; nothing is more effective than showing what actually the reality is. If you choose a professional web designing firm to build your website, make sure they are aware of these tips while creating your website. As you are new, they should understand your business requirements and how it can be given maximum exposure through your website. You need a Web designer that is capable of producing a site that will work well for you.</p>
<p><em>Bryan Williams is an outsourcing consultant, and specializes in web design and development outsourcing. He can guide you in almost all areas, and specially if you&#8217;re looking for solutions relating to <a href="http://www.cyberdesignz.com/services/web-application-development">web development Maryland</a>, <a href="http://www.cyberdesignz.com/services/web2.0-development">web development Washington</a> and or web development California.</em></p>

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		<title>4 Tasks That Will Save You Money On SEO</title>
		<link>http://feedproxy.google.com/~r/Quickpipecom/~3/vzpE6vqQ8q0/4-tasks-save-money-seo</link>
		<comments>http://www.quickpipe.com/articles/4-tasks-save-money-seo#comments</comments>
		<pubDate>Fri, 12 Jun 2009 17:06:44 +0000</pubDate>
		<dc:creator>Guest User</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Meta Tags]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.quickpipe.com/?p=4643</guid>
		<description><![CDATA[Website optimization is the backbone to a successful online business. But if you are just starting your business, the cost of hiring an SEO Expert can be a bit high for anyone&#8217;s budget. Yes, you could hire one of those sites that guarantee results in a short time for almost nothing, but are they using [...]]]></description>
			<content:encoded><![CDATA[<p>Website optimization is the backbone to a successful online business. But if you are just starting your business, the cost of hiring an SEO Expert can be a bit high for anyone&#8217;s budget. Yes, you could hire one of those sites that guarantee results in a short time for almost nothing, but are they using acceptable techniques to get those results? Or are you risking your site being banned from Google? For most businesses there will be high competition, so you can&#8217;t honestly expect to get first page results in just a short time. It takes work and a lot of patience.</p>
<p>So does that mean that you are stuck with paying a large amount for SEO services? Definitely not! There are things that you can do yourself that can reduce the amount of services you will need from an SEO Expert. Fewer services mean lower overall costs.</p>
<p><strong>Organize:</strong></p>
<p>You might not realize it, but an unorganized website can lengthen the time it takes for an SEO expert to optimize your website. This goes for both what the visitors see when they visit your website, and what you see when you are viewing the files of your website through your host provider. When a website is unorganized, it makes it harder for visitors and search engine spiders to find all your pages. It also makes optimizing the pages take longer because of having to search through the chaos of your files.</p>
<p>Small sites, generally 20 pages or less, should have just one menu, which includes all links. If you are using java script or flash for your menu, make sure that at the bottom of all your pages is text links for every page. This will help your visitors and search engines in finding all your pages. The files of your site should have a simple organization, all html pages in the root directory with images in a folder that is labeled descriptively (i.e. images, pictures, etc.).</p>
<p>Larger sites generally will have different areas for visitors, for example cars and trucks. Create a page (a sitemap) visitors can go to that has text links for all pages of your site organized by area. Your menu that visitor&#8217;s use can be more area specific, but make sure that all areas are accessible to your visitors no matter which area they are currently browsing. So if your website is about vehicles, the main menu could list cars, trucks, motorcycles, etc, then when they are in each area, there is a second menu specifically for that area. The main menu will always be there, so visitors can easily switch between the areas when they choose. When organizing the files, you can treat each area of the site like a mini site, with each having its own image folder for pictures that are specific for that area. Your main pages of your website, like the home page, would still be placed in the root folder and with the main image folder for the design and logos for your site.</p>
<p><strong>Images:</strong></p>
<p>Something that most people overlook, including even some &#8220;SEO Experts&#8221; is the use of images. Images are great to have on websites, and they can really help with the SEO of your website. Though search engines can&#8217;t &#8220;see&#8221; the images, they can read the names of the images and the alt tags associated with them. Your images should be named descriptively. So if you have a picture of a flower on your website, don&#8217;t have it named picture1.jpg or even flower.jpg. Name it something like beautiful_red_rose.jpg. That way the search engine can &#8220;see&#8221; what the picture is about.</p>
<p>You also want to add an alt tag to the image so when someone hovers his or her mouse over the image, a description will show up. This is easily don&#8217;t by adding alt=&#8221;description&#8221; to the file path of the image. For example, in the coding of your page the code for inserting the image into the page is img src=&#8221;picture/beautiful_red_rose.jpg&#8221;. You would only need to change it to img src=&#8221;picture/beautiful_red_rose.jpg&#8221; alt=&#8221;description&#8221; to add the description tag.</p>
<p><strong>Meta Tags:</strong></p>
<p>Though most of the coding on the pages will need to be done by the SEO expert you hire, there is one Meta tag that you can add yourself, the Meta description tag. Adding this to the pages gives a head start on the SEO work. The person you hire will only need to adjust the description a little to make sure it includes your keywords, unless you already have ones that you are wanting to use. For each page of your website, you want to have a different description tag (Google doesn&#8217;t like duplicate descriptions on websites). If you have a list of keywords and phrases you want to use already, make sure to include at least one of those at the beginning of each description.</p>
<p>If you have a large site, this can be very time consuming (which is why this helps cut the cost down on SEO, especially if the person you hire charges by the hour), but at least they only need to be 160 characters or less since most search engines only read the first 160. You can go to <a href="http://www.w3schools.com/tags/att_meta_name.asp">http://www.w3schools.com/tags/att_meta_name.asp</a> to see how to do the Meta description tag.</p>
<p><strong>Get your site indexed:</strong></p>
<p>If your site is already indexed, great! If not, this is actually easier then you would think. Though submitting your website to search engines helps, it could take weeks, or even months before your website gets indexed. The best, and fastest way to get indexed is by finding a website that gets browsed often by search engines and getting a link placed on that site. Blog sites are great for this as long as they don&#8217;t use the nofollow tags. A very good site for finding these blogs is <a href="http://www.followlist.com/">http://www.followlist.com</a>. Browse through the categories and find blog sites that are related to yours and start posting some comments. Make sure that you put your website address on the line for it on the comment form so Google can find your website the next time it re-indexes the page your commenting on. Before you know it, your site will start being indexed by Google and you possibly could even gain a PR point or two. Having your website indexed before hiring an <a href="http://www.jasisdesigns.com/">SEO Expert</a> helps since the person you hired won&#8217;t have to wait as long to see how your site is ranking from the work they are doing.</p>
<p>If you are serious about saving money, these four tasks can greatly help your budget. But they do take time; so don&#8217;t expect to be able to finish these quickly.</p>
<p><em>Meridith Word has been doing <a href="http://www.jasisdesigns.com/">professional SEO and Ghostwriting</a> for almost 10 years. Striving to make SEO affordable for everyone, she will do anything she can to keep the costs as low as possible. Visit her website to see what services and specials she currently is offering.</em></p>

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		<title>How Social Media is Changing the Way We Live Our Lives</title>
		<link>http://feedproxy.google.com/~r/Quickpipecom/~3/m62620bcYoo/social-media-changing-live-lives</link>
		<comments>http://www.quickpipe.com/articles/social-media-changing-live-lives#comments</comments>
		<pubDate>Fri, 12 Jun 2009 17:02:22 +0000</pubDate>
		<dc:creator>Guest User</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.quickpipe.com/?p=4639</guid>
		<description><![CDATA[If you haven&#8217;t noticed, there is a revolution taking place in the online world. Well, there are many revolutions taking places these days due to technology, but I am referring specifically to the phenomenon known as &#8220;social networking&#8221;.
According to Wikipedia, Facebook has 200+ million active subscribers worldwide. By comparison, the United States population is just [...]]]></description>
			<content:encoded><![CDATA[<p>If you haven&#8217;t noticed, there is a revolution taking place in the online world. Well, there are many revolutions taking places these days due to technology, but I am referring specifically to the phenomenon known as &#8220;social networking&#8221;.</p>
<p>According to Wikipedia, Facebook has 200+ million active subscribers worldwide. By comparison, the United States population is just above 300 million people, so you could say that Facebook has roughly 2/3 of the entire US population. That&#8217;s a big country. Of course, the Facebook community is made up of many people from around the world, not just the US. And it&#8217;s not limited to the under 30 crowd either. While it may once have been true that social networking was a fad in college dorm rooms, today it is a legitimate way of keeping in contact with one another.</p>
<p>Many have joined just so they can share their lives with family and friends who are scattered across the country or around the world.</p>
<p>As a result, the average age of users on Facebook is steadily climbing. According to Insidefacebook.com:</p>
<ul>
<li>The number of users over 35 has doubled</li>
<li>The fastest growing segment is women over the age of 55</li>
<li>There are now nearly 1.5 million women 55+ active each month on Facebook</li>
<li>The majority of Facebook users are over 25</li>
</ul>
<p>Social networking is not just for friends and family either. LinkedIn provides a unique online setting for working professionals to broadcast their resumes to the world. They can also use LinkedIn to join industry trade groups, network with other likeminded individuals on business ideas, and search for jobs. Recruiters and employers use LinkedIn to find new, qualified applicants, many times without paying a fee (although there is a fee based service for employers who want to post classifieds and have easier access to the many potential candidates on the site).</p>
<p>Spigit offers companies the ability to have their own internal social networking websites, where employees can collaborate on new ideas and innovations in real time without having to be in the same place, all the while keeping the information shared private and confidential to the company.</p>
<p>Even the FBI and CIA have jumped on the bandwagon. They are implementing their own top secret version of Facebook. According to the assistant deputy director of national intelligence, &#8220;it&#8217;s every bit Facebook and YouTube for spies, but it&#8217;s much, much, more&#8221;.</p>
<p>Next we have YouTube or television for tomorrow. With YouTube, you can become a superstar almost overnight, so long as you have a video camera and access to the internet. For example, there is the famous YouTube sensation, Fred, a 15 year old child actor with over 1 million subscribers. Many of his videos have over 2 million hits, some of them upwards of 5 million hits, and he even has his own line of t-shirts through a sponsorship deal with Hot Topic.</p>
<p>Next we have Susan Boyle, the worldwide phenomenon from Britain&#8217;s Got Talent. Susan has earned her place in the internet history books simply because she sung one song that made the world smile. Without YouTube, she&#8217;d more than likely be a small time sensation in the UK rather than the global household name she is now. Her first performance of the famous &#8220;I Dreamed a Dream&#8221; from the Broadway hit <em>Les Miserable</em> has been viewed more than 150 million times on YouTube.</p>
<p>Then there is Twitter. A place where a college student can correspond with his congressman about an upcoming bill; a 12 year old can follow the minute-by-minute details of her favorite celebrity, down to what she is having for dinner; and some geek in Idaho can &#8220;tweet&#8221; with some geek in India about the next great video game. Of course, in an effort to regulate our disdain for information overload, Twitter requires that all communication be done in 140 characters or less. So it may not be the best platform for the long winded among us.</p>
<p>What&#8217;s great about Twitter is that it is sort of like a micro blog, or a Facebook status update that you keep updating as much as you want. You can also use it to connect with anyone without them granting you permission to follow their updates (although there is privacy controls, many people on Twitter opt out of them).</p>
<p>This means that any person can follow any celebrity, politician, or regular ole Joe so long as they have their Twitter name. Ashton Kutcher recently beat CNN in a contest to see who could reach 1 million Twitter followers first. Aston won. But the neat thing is that many celebrities and notable figures not only use it as a platform to voice their own opinions, they actively tweet back with many of their followers regularly. This could not be done before Twitter. If anything, Twitter has become the great equalizer in how we communicate and share information with each other. You don&#8217;t have to be a movie star or political figure to make your voice known. And many people are using it today to earn their own mini celebrity status (some of them with thousands of followers of their own)</p>
<p>Social networking, or social media, has completely changed our lives in a short period of time, and there is no going back. It&#8217;s like flip this house on steroids, only, instead of a house it&#8217;s you and me. Really, you could say that most of the change has happened slowly over the past decade. But it&#8217;s just getting started. I liken social networking to the Truman Show, except we are all both participants and audience members.We are in the middle of a turning point in the story of mankind. In fact, mankind is becoming a story of its own, one feed, wall post, and tweet at a time. Not all generations have the opportunity to play witness to such pivotal moments in history. I for one, consider myself lucky to be a part of it, even if it is 140 characters at a time.</p>
<p><em>I am a progressive blogger with a passion for writing on topics related to human rights, politics, and current events. I am available to freelance for your site or blog on issues related to these topics. Please visit my blog at <a id="link_101" href="http://www.jasonblogz.com/" target="_new">http://www.jasonblogz.com</a> or you can e-mail me directly at <a id="link_102" href="mailto:jasonblogz@gmail.com">jasonblogz@gmail.com</a>.</em></p>

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		<title>Twitter For Viral Marketing – A Clever Way to Create Viral Articles For Easy Website Traffic</title>
		<link>http://feedproxy.google.com/~r/Quickpipecom/~3/kMeO6Aq-J64/twitter-viral-marketing-clever-create-viral-articles-easy-website-traffic</link>
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		<pubDate>Fri, 12 Jun 2009 17:00:28 +0000</pubDate>
		<dc:creator>Guest User</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.quickpipe.com/?p=4636</guid>
		<description><![CDATA[How do you reap the full effects of Twitter for viral marketing? Well, this clever strategy teaches you a step-by-step guide on how to create viral articles on the fly and attract Twitter traffic.
First, you need to find what topics are the most relevant to your Twitter followers. You need to use something that takes [...]]]></description>
			<content:encoded><![CDATA[<p>How do you reap the full effects of Twitter for viral marketing? Well, this clever strategy teaches you a step-by-step guide on how to create viral articles on the fly and attract Twitter traffic.</p>
<p>First, you need to find what topics are the most relevant to your Twitter followers. You need to use something that takes the guesswork out of what tweets are actually hot. That is to use TweetDeck.  TweetDeck is an Adobe software application for Twitter.  You can go to the website TwitScoop and see what people are tweeting about. When people tweet about something, it means they are thinking about something.</p>
<p>Find out what that topic is. It&#8217;s all in tagged form, so it usually means the biggest tag. It&#8217;s the same for TweetDeck as well.</p>
<p>Basically, tweet about a specific topic. Write a blog post that has the specific topic. For example, you can write about the Susan Boyle phenomenon a few weeks ago or Oprah getting on Twitter. More recently, it was swine flu. When you attach your marketing and articles to those kinds of dominant emotion, the results really shoot up. Response rates go through the roof.</p>
<p>I wrote an article called &#8220;4 Urgent Reasons Why Oprah Matters to Your Twitter Marketing.&#8221; The magic word was &#8220;Oprah.&#8221; I got two to three times more click-throughs from that tweet than from other tweets. It&#8217;s crazy. It&#8217;s been tweeted over 100 times in the space of five days.</p>
<p>I think we got 2,000 to 3,000 people visiting that blog post, purely through Twitter. I didn&#8217;t really email my list, but in the first few days it was really gaining traction on Twitter. It was re-tweeted all over the place. <a id="link_89" rel="nofollow" href="http://salvationsystem.com/blog/324/4-urgent-reasons-why-oprah-matters-to-your-twitter-marketing/" target="_new">Oprah on Twitter</a> was on everyone&#8217;s mind.</p>
<p>That&#8217;s the million-dollar secret to using Twitter traffic for article marketing and creating viral marketing.</p>
<p>And now I would like to invite you to claim your instant free access to my Twitter marketing, business and PR videos by going to <a id="link_90" href="http://www.darksideoftwitter.com/" target="_new">http://www.DarkSideOfTwitter.com</a></p>
<p>From Kenneth Yu &#8211; The Puppet Master and Twitter Salvation System.</p>

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		<item>
		<title>SEO For PDFs – Here’s What You Need to Know!</title>
		<link>http://feedproxy.google.com/~r/Quickpipecom/~3/XMuL0yYtKNs/seo-pdfs-heres</link>
		<comments>http://www.quickpipe.com/articles/seo-pdfs-heres#comments</comments>
		<pubDate>Fri, 12 Jun 2009 16:58:14 +0000</pubDate>
		<dc:creator>Guest User</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.quickpipe.com/?p=4633</guid>
		<description><![CDATA[There&#8217;s a misconception out there that search engines (SEs) don&#8217;t read (spider) PDFs.
They do. Of course, HTML pages are faster to index than a PDF, but they can be indexed. The trick is to know how to set up the PDF to make sure you get maximum pick up by the search engines.
Here are the [...]]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s a misconception out there that search engines (SEs) don&#8217;t read (spider) PDFs.</p>
<p>They do. Of course, HTML pages are faster to index than a PDF, but they can be indexed. The trick is to know how to set up the PDF to make sure you get maximum pick up by the search engines.</p>
<p>Here are the top 5 tips to help make sure your PDFs on your website are optimized for search engines&#8230;</p>
<p>1. Make sure each PDF file is text based and has the correct document properties set up. When the SE spider a PDF, they extrapolate the text from the information fields within the PDF &#8230; so it&#8217;s critical what meta data and keywords you have in these fields. The important fileds are: author, document title, description, file size and modificaiton date.</p>
<p>2. Remember to tag the PDF and use anchor text and links within the file. Just as SEO best practices tells us for a website, this method is also viable for PDFs. In addition, make sure your links are not burried deep within the PDF file. Have them at the root level &#8230; easy to find for search engines.</p>
<p>3. If you have a large PDF file, consider breaking it into smaller relevant groups, sections, chapters, etc. These sections should be tagged accordingly with accurate, relevant keywords. This is not only reader friendly for humans, but also for search engines, since as I mentioned, it takes longer to spider a PDF than HTML.</p>
<p>4. Check the PDF file format version number and make sure it&#8217;s readble by SEs. Typically, the version to use is Acrobat 5/Adobe XMP (PDF V. 1.4 or 1.5).</p>
<p>5. Finally, make sure the reading order in your PDF is logical and flows. Again, this is user friendly for humans and SEs. However, your reading order, for a search engine perspective, will give you an idea of what will be displayed in organic search results. To do this, when your PDF is open, select Advanced-Accessibility-Add Tags to Document. Then select Advanced-Accessibility-Touch Up Reading Order. After you do this, the reading order of the PDF will be displayed.</p>
<p>So if you have PDFs on your site already, it&#8217;s a good idea to review them to make sure they were originally set up correctly for search engines.</p>
<p>Don&#8217;t let your PDF content get overlooked &#8230; optimize it today!</p>
<p>Wendy Montes de Oca, MBA<br />
President<br />
<a id="link_89" href="http://www.precisionmarketingmedia.com/" target="_new">http://www.PrecisionMarketingMedia.com</a><br />
Ms. Montes de Oca&#8217;s diversified background includes over 15 years of experience in marketing/media, financial services (institutional and retail), and law. She has a proven track record with both acquisition and retention efforts as well as has both editorial and copywriting experience. Her background includes multi-channel marketing (print, email, direct mail, radio, TV) with expertise in direct response marketing for the web.</p>

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		<title>What to Do When You Aren’t Seeing Any Sales From Your Website</title>
		<link>http://feedproxy.google.com/~r/Quickpipecom/~3/TvqCdRuVBdA/arent-sales-website</link>
		<comments>http://www.quickpipe.com/articles/arent-sales-website#comments</comments>
		<pubDate>Fri, 12 Jun 2009 16:56:40 +0000</pubDate>
		<dc:creator>Guest User</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.quickpipe.com/?p=4630</guid>
		<description><![CDATA[It&#8217;s frustrating. Day after day you check your stats and every day you see the same bad news. No &#8211; Zero &#8211; Sales.
You know that you have done everything right &#8211; but you still can&#8217;t figure out what is causing people to click the &#8220;back button&#8221; instead of the buy button.
For the next few minutes [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s frustrating. Day after day you check your stats and every day you see the same bad news. No &#8211; Zero &#8211; Sales.</p>
<p>You know that you have done everything right &#8211; but you still can&#8217;t figure out what is causing people to click the &#8220;back button&#8221; instead of the buy button.</p>
<p>For the next few minutes I will take you through a quick process to diagnose and then correct your site. Follow this process and you will be on your way to getting your sales machine purring like a kitten.</p>
<p><strong>First, What Not To Do </strong></p>
<p>This can be a stressful time and as a business owner your wired to take action. Here are some actions that I&#8217;ve seen some business owners take that you should avoid.</p>
<ul>
<li>Pausing, deleting, or canceling the sources that are bringing you traffic. You can&#8217;t make sales without traffic. Keep the traffic flowing for now.</li>
<li>Completely redo your salesletter or landing pages. This wastes precious time. Don&#8217;t change until you&#8217;ve found the problem</li>
<li>Lower your price &#8211; Your not making any sales so lowering your price is premature until you know your price is too high.</li>
</ul>
<p><strong>What to Do</strong></p>
<p>Now, here are some practical suggestions for getting your first sales:</p>
<ul>
<li>Begin by tracking every single source that is bringing traffic to your site. Invest the time to install Google Analytics on your site. It&#8217;s free and fairly easy to use.</li>
<li>Once your tracking is in place, find your top 3 traffic drivers. These are where you will find your first customers</li>
<li>Take the time to understand the type of customers that are coming to your site. For example, one of my sites was doing a great job of reaching stay-at-home moms. However, my site&#8217;s sales copy was definitely male focused. I changed the copy and my sales immediately picked up.</li>
<li>Now, write down three benefits that your product/service specifically offers to this group of visitors. Take your time here &#8211; this is where I see most owners miss the bus.</li>
<li>Once you have your benefits, go back to your sales or landing page and make sure that your benefit appears in the first 10 words on the page. For example, I routinely place my most jaw-dropping benefit in the PPC AdWords ad, the landing page headline and repeat it in the 1st full paragraph of text.; Continue to weave your customer-focused benefit throughout your primary sales page. Don&#8217;t let your customer forget that you are there to help them.</li>
</ul>
<p>Here are a few more proven tips that will help you immediately</p>
<ul>
<li>Eliminate all links that are not &#8220;buy&#8221; links. Don&#8217;t give your customer a chance to get distracted and click away.</li>
<li>Use testimonials, demonstrations, and credibility badges (i.e. Better Business Bureau) early and often</li>
<li>Deliver real value and back-up your offer with a real guarantee.</li>
</ul>
<p>Refine your sales offer until it hits the visitor in the heart and the wallet. The secret is to test, evaluate, and then test again. Do this and you will soon hear your online cash register ringing.</p>
<p>By Stanford Smith. &#8220;Does the 12 Steps Work?&#8221; Get Your Free Recovery Mind Movies and Discover How You Can Beat Alcohol Addiction and Take Back Your Life in 90 Days or Less. <a id="link_93" href="http://www.90dayrecovery.com/blog/?ezine" target="_new">Get Your Free Video Here</a></p>

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		<title>Building Backlinks For Your Online Business</title>
		<link>http://feedproxy.google.com/~r/Quickpipecom/~3/68IQr2vns-0/building-backlinks-online-business</link>
		<comments>http://www.quickpipe.com/articles/building-backlinks-online-business#comments</comments>
		<pubDate>Mon, 01 Jun 2009 17:01:00 +0000</pubDate>
		<dc:creator>Guest User</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[search results]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Web Presence]]></category>

		<guid isPermaLink="false">http://www.quickpipe.com/?p=4622</guid>
		<description><![CDATA[SEO for a website starts by deciding on a marketing strategy and a keyword list. But, to get your site up and running there is still a lot of work to do. In fact, that was the easy bit&#8230;
The Next Stage
Far from resting on your laurels you&#8217;re now going to have to begin a fierce [...]]]></description>
			<content:encoded><![CDATA[<p>SEO for a website starts by deciding on a marketing strategy and a keyword list. But, to get your site up and running there is still a lot of work to do. In fact, that was the easy bit&#8230;</p>
<p>The Next Stage</p>
<p>Far from resting on your laurels you&#8217;re now going to have to begin a fierce campaign geared around building up backlinks if you want to be successful in your chosen niche. You might be getting hits from search engines but why limit yourself to these when you could have all sorts of incoming traffic from other sites? Even better, this in turn will improve your ranking with most major search engines by way of association. After you&#8217;ve spent so long designing your site you&#8217;re going to want it to be seen by as many people as possible right?</p>
<p>Building a Web Presence</p>
<p>So it&#8217;s going to take a little bit of work &#8211; that&#8217;s the bad news, but the good news is that building up backlinks can have myriad benefits as I hinted at earlier. Let me explain: every time you receive a link from another site Google (and other search engines) recognises this as someone verifying your site as worthwhile and so gives it more status within its rankings.</p>
<p>As these build up your site then gains more and more credibility and you&#8217;ll begin to rise through the ranks of the search results. Adding extra complication however is that the more credible a site is deemed to be, the more value its links are. Therefore a link to your site from something like IGN.com is going to be worth massively more than a link from something completely unheard of&#8230;</p>
<p>How to Get Backlinks</p>
<p>Getting backlinks isn&#8217;t fun but it is fairly easy and there are a lot of ways to do it. In fact if you really don&#8217;t want to do it yourself you can hire someone else to do the dirty work for you! This might be a waste of money though unless you are really busy yourself considering how easy it is to build them up. If you aim to get just two new backlinks everyday for example you&#8217;ll be getting 14 in total every week which is a very healthy number.</p>
<p>Article Marketing</p>
<p>You can get backlinks by simply asking sites to link to you though usually they&#8217;ll ask you to link back. A great way to get backlinks without having to that then is to try submitting your articles &#8211; with your links included in them &#8211; to other sites or online article directories. The most well known article directory for this is EzineArticles and you can search a good few articles here depending on how well you follow your guidelines. Even better is the fact that other sites are encouraged to lift articles from this directory, so that if you have an article on EzineArticles it could well go on sites all around the internet with your link included. Additionally you may be able to offer your articles to other sites directly giving them more content and getting a backlink in return.</p>
<p>Article marketing then is a great way to build backlinks when combined with traditional methods. Keep plugging away with both and eventually you should start to see results &#8211; and profit!</p>
<p>Ryan Gilbert writes about online marketing and social media. He also covers topics on <a id="link_93" href="http://www.sellwithseo.com/" target="_new">Miami advertising</a> and <a id="link_94" href="http://www.sellwithseo.com/" target="_new">Miami marketing</a> companies.</p>

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		<title>What is Keyword Research and How to Do it Simply</title>
		<link>http://feedproxy.google.com/~r/Quickpipecom/~3/2A2ST-Zk99U/keyword-research-simply</link>
		<comments>http://www.quickpipe.com/articles/keyword-research-simply#comments</comments>
		<pubDate>Mon, 18 May 2009 19:52:27 +0000</pubDate>
		<dc:creator>Guest User</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.quickpipe.com/?p=4594</guid>
		<description><![CDATA[Keyword research is simply where one goes to find out what people have been entering into search engines. Online marketing professionals like search engine optimization and pay-per-click consultants regularly conduct keyword research to help the business segments they are consulting for. Internet marketers or Niche marketers understand that this practice is one of their lifeline [...]]]></description>
			<content:encoded><![CDATA[<p>Keyword research is simply where one goes to find out what people have been entering into search engines. Online marketing professionals like search engine optimization and pay-per-click consultants regularly conduct keyword research to help the business segments they are consulting for. Internet marketers or Niche marketers understand that this practice is one of their lifeline activities for success.</p>
<p>But why is it important?</p>
<p>It&#8217;s all about understanding Demand. When you key your search term in your favorite search engine, you are stating your demand. You want something. It could be to search for more information about a topic, or to learn more about something, get a (hopefully unbiased) review about a product or service.</p>
<p>Or, most interestingly, have a buying intent to purchase online. The final demand is where marketers get very excited over &#8211; the search term (henceforth, keyword) that you entered, already qualifies you for that need, product or service. You are merely an Offer away from being a customer.</p>
<p>So how do you conduct Keyword Research? There are a few keyword resources available, that collect search terms from different sources. Most have free access, and some offer premium plans. The most obvious of the free resources is from Google AdWords (URL: adwords.google.com/select/KeywordToolExternal).</p>
<p>The strong point about Google is that you are able to segment the harvested keywords into geographical locations. You may not already realise this but the use of English is not uniform from region to region. Certain key phrases may be used more often in the United Kingdom than in the United States. If you are targeting a global market via the Internet, it is important to know these nuances.</p>
<p>Wordtracker, Keyword Discovery and Miva are a few of the other popular keyword repositories that are used during the harvesting of keywords. These services tend to reveal long-tail keywords which are usually not as heavily competed on. Of course, when the niche matures, these would naturally become more competitive. Time to market velocity becomes an important factor.</p>
<p>Keyword harvesting is only the first part of Keyword Research. For each keyword in your list, you would still need to determine a few more things. How much average search volumes is there on this keyword? How much competition is there and what is the estimated advertiser bids are there? It is possible to calculate the Keyword Effectiveness Index (KEI) from these numbers. Taken in context to the rest of the keywords in your list, you can see the relative degree of competition faced.</p>
<p>Another aspect of Keyword Research (especially for the Pay-Per-Click marketers) would be to see the quality of the competition on a specific keyword. Did you know you can use Google&#8217;s Ad Preview Tool to view the ads on a particular keyphrase? You will also see the number of advertisers currently in play. If you do find a keyword that only shows 9 ads, congratulations! It doesn&#8217;t take much to be the 10th advertisement and still be on Google&#8217;s Page 1.</p>
<p>If you are new to researching keywords, the manual process is initially a long, tedious and daunting one. But it&#8217;s a fruitful learning experience. Grouping keywords into topical clusters is also a practiced skill. Over time, you will begin to differentiate the user intents of certain keywords over others. Before long, you will begin to spot those profitable keywords that your business can benefit from.</p>
<p><em><a id="link_93" href="http://www.paulprefers.com/keywordresearchpro/" target="_new">Keyword Research Pro</a> is a powerful new &#8220;Single-Point&#8221; software for marketers researching keywords online. From a single screen, Keyword Research Pro will pull keyword data from major resources today, including Google, Wordtracker, Keyword Discovery and more. For each keyword, you will also see the search volumes, estimated bid prices and even the competitors&#8217; advertisements. Putting together your competitive keyword baskets has never been easier. Read the full <a id="link_94" href="http://www.paulprefers.com/keywordresearchpro/review.html" target="_new">Keyword Research Pro review</a>.</em></p>

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		<title>Drive Traffic to Your Website – How to Publicize Your Website</title>
		<link>http://feedproxy.google.com/~r/Quickpipecom/~3/RWltCbPPzg0/drive-traffic-website-publicize-website</link>
		<comments>http://www.quickpipe.com/articles/drive-traffic-website-publicize-website#comments</comments>
		<pubDate>Mon, 18 May 2009 19:43:54 +0000</pubDate>
		<dc:creator>Guest User</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Online Advertisement]]></category>
		<category><![CDATA[Search Engine]]></category>
		<category><![CDATA[search engines]]></category>

		<guid isPermaLink="false">http://www.quickpipe.com/?p=4591</guid>
		<description><![CDATA[Now that you have your website started, your next task is to get people to notice that it is there. The more people that know about your website and can find it successfully, the better your chances of being able to make a secondary income. There are several ways to get your website noticed:
Register With [...]]]></description>
			<content:encoded><![CDATA[<p>Now that you have your website started, your next task is to get people to notice that it is there. The more people that know about your website and can find it successfully, the better your chances of being able to make a secondary income. There are several ways to get your website noticed:</p>
<p><strong>Register With Search Engines</strong></p>
<p>Most people find new websites by searching for a topic on search engines. By submitting your site to popular search engines, you will increase your chances of getting recognized. The key to search engine submission is to only submit to each one once. If you submit too many times to the same search engine, you run the risk of getting your website placed on a banned list.</p>
<p><strong>Find Sources for Incoming Links</strong></p>
<p>One way to improving your listing rank with search engines, is to have other sites create incoming links to your website. There are several ways to accomplish this task. You can agree to trade links with people that you know, who also have websites or politely ask other webmasters that maintain sites related to your same topics</p>
<p><strong>Place Ads on Radio, Television, and/or In Newspapers</strong></p>
<p>Advertising the old fashioned was is also an option when it comes to getting the word out about your website. Usually, you can place small ads in local newspapers without breaking the bank. If you have a local television or radio station that sells advertisement, you can place a short ad that gives a brief description of your websites main focus, along with the address of the website.</p>
<p><strong>Join A Webring or Forum</strong></p>
<p>Webrings are groups that link together to discuss like topic issues, hobbies and news. Find a webring or discussion group that corresponds to your websites focus. By joining these type groups, you will generate targeted traffic to your website. You already know that others that are a part of these groups, are interested in the same things that you are.</p>
<p><strong>Buy Online Advertisement</strong></p>
<p>Apart from placing ads on radio, television and newspapers, you have the option of paying to place targeted ads on other websites. There are many places on the internet that will allow you to purchase ad space and they will place targeted ads for you on their websites.</p>
<p><strong>Write Topic Specific Articles</strong></p>
<p>Just like this article that you are reading right now, you can write about topics that you have knowledge in and place them on free article submission sites. When people search for topics that you have written about, they will see your article and will have the opportunity to check out your website for more information about the given topic.</p>
<p><strong>Use Online Bookmarking Sites To Bookmark Your Website</strong></p>
<p>There are an increasing number of bookmarking websites on the Internet today, that allow you to recommend sites that your find interesting and useful. By placing bookmarks to your websites, links to your site will show up for others to research and vote on.</p>
<p>Any positive publicity that you can gain, will potentially improve the number of visitors to your website. The more visitors to your website equals more opportunities for your products and/or information to be discovered by others. Like the old saying, &#8220;One man&#8217;s trash is another man&#8217;s treasure&#8221;, any little tidbit of information that you have about a topic may be just what someone else is looking for</p>
<p><em>This article was written by Adam Whittom. To see more of what Adam Whittom is doing, go to: <a id="link_93" href="http://www.adamwhittom.com/otherprojects.html" target="_new">http://www.adamwhittom.com/otherprojects.html</a></em></p>

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