Just did a new post talking about the top 5 affiliate marketing mistakes I have seen people make after promoting 4000+ affiliate links for people with our classified ad posting service. See here to read the blog post.

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credit: pexels

Are you looking to rank your video at the top of YouTube search results for your niche? It can be tricky to earn your place on the coveted top spots of YouTube searches, and oh so easy to post a video that never makes it over a few thousand views. Whether you run an online store, or you’re an aspiring vlogger — here’s how to rank and promote your videos. Your website and video content will never get left behind again.

Check out our previous post on how a writer successfully ranked a defense lawyer’s videos on YouTube – a very tricky niche to conquer.

The importance of keyword placement and great titles

Since YouTube’s acquisition by Google in 2006, it has become more important than ever to perfect your keywords and titles to ensure that your video content ranks well. Here are the main ways that you can research keywords to get a real sense of what search terms people are using:

• Google Adwords and Keywordtool.io: These sites are fantastic, with the latter being completely free, and not requiring a sign-up. You can check the search volume of search queries for given keywords or phrases with both of these tools. Google Adwords has the advantage of allowing you to search for multiple keywords in one go, while Keyword Tool displays search questions as well as phrases (ideal if you’re trying to rank a guide or tutorial video). Using them together will provide you with all the information you need

• Google Trends: This tool shows you the volume of search queries across all of Google, with visual graphs making it very accessible at quick glance

• Autocomplete and related searches: You can simply start typing your keyword into Google or YouTube and see how it autocompletes. Alternatively, you can scroll to the bottom of the SERP for alternative queries. For example, it looks like people searching for web design in San Francisco are often looking for services specifically in the bay area

credit: psychetruth

Once you have figured out what keywords you need to rank for, you need to put these keywords where they matter: directly at the beginning of the video’s title. Much like when you do on-page SEO, the title is one of the first places Google looks to determine what your content is about. Note how this yoga instructor has placed ‘Morning Yoga for Weight Loss’ right at the start of her video title. It’s very clear to YouTube that this video is about yoga, and this video has received over five million views due to its high ranking.

The user experience: your viewers are not robots

credit: pexels

The two factors that you should be concerned with for your video’s SEO are its metadata and user engagement. While video SEO includes titles, tags, descriptions and thumbnails, a significant part of YouTube’s ranking system is often overlooked.

Viewer engagement plays a large role in determining how your video ranks. I used to find that even after fine-tuning my video’s title and affixing it with the perfect keyword tags, my videos just didn’t rank.

This happened because I followed the crowd and optimized my video content’s metadata, but ignored the user experience. YouTube, like Google, ranks according to how viewers value the content. So if your video is of a high quality (and isn’t a click-bait attempt to get views), you will be rewarded.

Although the algorithms that Google and YouTube use are well-kept secrets, there are certain metrics that are known to drastically impact your video’s ranking.

Watch time

This metric measures the total amount of time spent watching a video. Using a successful video of mine as an example, it was ten minutes long and 85% of it was watched – that’s an average of eight and a half minutes of average watch time.

Here are some structural tips to ensure that your viewers stay tuned in to your videos:

• Grip your audience in the first 15 seconds. If you don’t, they will likely click on something more relevant or interesting. You need to really impress them

• At the start of the video, whether you add text to the video or include a voice over, restate the title of the video and tell your viewers why they should keep watching

• Is your video advertising a product, or is it a tutorial? Start the video with a 360 degree view of the finished product

With these tips to make your content valuable to your viewer, you will seriously improve your video’s ranking.

Session watch time

Session watch time measures how a video contributes to a total viewing session. For example, when a viewer watches your video, they can either move away from YouTube (and go elsewhere, like your website), or they can go on to watch other related videos as a result of watching yours.

Believe it or not, encouraging viewers to watch another relevant video on your channel, rather than clicking straight through to your website, boosts your SEO on YouTube. YouTube’s objective is to maximize the time people spend on their platform, generating more money from adverts. Therefore, videos that assist them with this goal are favored.

So, how can you do this? I start by creating a relevant playlist of videos that viewers can select from my channel. If the videos are linked on a playlist, they will automatically play, creating a seamless experience. You should avoid unnecessary links to your website unless it makes sense for you to do so – placing a link at the end of a video and in the video description is a good way to go. This will avoid damaging your SEO while still allowing viewers to access your site.

How to embed your video to maximize engagement

credit: theory11

You’ve uploaded the perfect piece of video content and you’ve optimized it for YouTube search results. Now it’s time to embed your video, in order to maximize its engagement levels. I like to embed my video content directly onto my website, to make sure it’s noticed as soon as someone lands on a relevant page.

Theory 11 is an exciting up-and-coming ecommerce store that specializes in playing cards. This brand has used the Shopify shop creator to its full potential – video content is employed across the site, and particularly in the media section, to showcase the beautiful cards in action. This gives Theory 11 the perfect place to embed videos, such as card artist Blake Vogt’s performance on America’s Got Talent (above). Here’s a detailed guide on how to embed videos on your Shopify shop front. If you are blogging on WordPress, check out this tutorial on how to embed a video in your post.

Don’t forget: videos are an important part of Google’s ranking system. Having promotional videos on your site gives you that extra boost in SERPs. Research has shown that Google favors sites with video content, ideally hosted on YouTube (as a Google owned company).

If you want to chase video embeds on external sites (and you should), you need to reach out to sites with concise outreach emails and a promise of an accompanying write-up. You don’t need to send over your video with a huge novel or anything — best to keep the write-up short and sweet and guide people towards the video content. Site owners will have their own editorial styles and rules — remember to play nice!

With these tips, your video content will be off to a flying start on YouTube SERPs. On top of this, your high-ranking video content will assist the ranking of your whole website.

Which of these tips have helped you with your video SEO? Let us know in the comments.

Patrick Foster – entrepreneur and coach

I’m a business veteran with a penchant for writing, and sharing my views and knowledge with the world. You can find me over at Ecommerce Tips, my digital home.

The post How To Effectively Promote And Rank YouTube Videos appeared first on Quickregister SEO/Marketing Tips Blog.

Are you planning a content marketing strategy? Awesome! Statistics suggest that content marketing leaders get 7.8 times more traffic than entities that still don’t have a leadership position. It’s also very important to point out that content marketing is 62 percent less expensive than outbound campaigns but it brings in three times as many leads.

All of this sounds great and you’re probably eager to get started but hold up! A successful content marketing strategy needs to have a number of elements.

The most important one is intimate understanding of the audience you’re about to be addressing. If you don’t know what your audience is looking for and you simply produce generic content, chances are that you’ll see mediocre results from the campaign.

Forget about Creating Content for Advertising Purposes

The first and most important thing you have to do in order to build a successful content marketing strategy is to stop thinking about texts as advertising tools.

People have had enough of straightforward promotion. This is the main reason why it no longer works. In other words, you have to give your audience something without expecting immediate returns.

This way, you build up a relationship and you learn more about your audience. The knowledge can be used to create even more targeted campaigns in the future.

If you think that you’re going to start immediately through text creation, you’re wrong. Focus on useful and niche topics that you have a lot of knowledge about. Sharing this knowledge with the world is the only way to build your reputation and lay the foundations of a successful long-term strategy.

Answer the Questions Your Readers Have

One of the easiest ways to ensure the relevance of your content is answering questions your audience has.

Pay attention to your social media profiles and the comments left on the texts that you’ve already written. Very often, people will tell you what they want to learn more about and which topics they’re interested in.

You may even ask specific questions through your website or your Facebook profile. There’s nothing wrong about requesting feedback from the people who are already interacting with your brand. Such interactions can be highly enlightening.

You may think that people want to read about something but actual feedback from the audience will paint a completely different picture.

Experiment with Formats

Writing exceptional texts is one of the prerequisites of honoring your audience and making people come back for more. This, however, isn’t the only aspect of putting together a unique content marketing strategy.

It’s a good idea to experiment with different styles and formats. Some of the commonly used options include how-to guides, interviews with industry experts, lists, in-depth reports, humorous texts and personal stories. Creating series that take a deeper look at a complex issue is also a good idea.

Once you experiment with all of these writing formats, take a look at the traffic results. Which types of content seem to generate the most interest? Is the trend a consistent one? If the answer is positive, you can rest assured that you know which formats to utilize in the future.

When it comes to content, you can also experiment with text, images, videos, infographics, diagrams and slideshows. Content in today’s world isn’t limited to solely text. The more diversity you offer your audience, the more willing will people be to come back and engage with you.

Promote to Reach Your Audience

Even if you have an excellent idea about your target audience and you’ve created the perfect texts, you’ll still see poor results without content promotion.

Content promotion is the strategy used to reach the right crowd and let these people know about the new publication. The good news is that you can employ multiple promotional methods to reach people of interest.

Social media are an obvious answer when it comes to connecting with the right crowd. It’s a good idea to start building your social media presence while carrying out a content marketing campaign. You will see the best results when the two strategies work alongside each other.

Email newsletters are a little bit old-school but they can also deliver excellent results. For the purpose, you have to build a mailing list. Don’t be afraid to offer people perks if they join the mailing list. You can create a free ebook, a discount or any other bonus for such people.

Refine Your Approach

Topics are not created equal and you’ll have to refine your approach every now and then to make sure it’s still in line with what your audience wants.

You have all of the tools that you may ever need to figure out how your content is doing and whether people are content with what you have to offer. Content marketing is an ongoing process. You can’t just stick to a couple of topics and expect them to deliver results time and time again through the years.

As your business changes, so will your audience. This is why you have to evolve. Experiment with new content and assess the response of your audience. Giving people something fresh and new every once in a while will keep the interest high.

Knowing who your audience is happens to be a challenging task but it ranks among the most important prerequisites for successful content marketing.

Get in the habit of interacting with your readers often. Ask questions and employ analysis tools. A systemic approach to content creation and performance tracking will lead to better targeting, a higher level of engagement and an approach that the respective audience will respond to.

This article has been a guest post from Alice Clarke is a content marketer and a professional writer. You can find her on website or Facebook

The post Building a Unique Content Marketing Strategy: You Need to Understand Your Audience First appeared first on Quickregister SEO/Marketing Tips Blog.

The Warrior Forum is the premier internet marketing forum. There are over 1.2 million members and there are only about 6000 websites in the world with more traffic.

The Warrior Forum has a neat feature in that they let members create their own blog on the forum. What is special about this is that the Warrior Forum is a high traffic authority site. Blog posts that you make on this site will get treated very favorably by Google.

The Warrior Forum Will Let You Create Your Own Blog on Their High Traffic High Authority Website for Free!

I optimized a blog post around the keywords “Automated Classified Ad Posting Software. See here to view the blog post.

See below to view the video where I explained how I ranked my blog post to number 1 on Google for my keywords:

I then made a blog post on my Warrior Forum Blog around the same keywords. You can see the blog post here on the Warrior Forum.

I wrote a completely original (though shorter) blog post around the same keywords. It was not nearly as well optimized as my original blog post.

Guess what. When I Googled “Automated Classified Ad Posting Software” the Warrior Forum blog post appeared above my own well optimized blog post!

When I Googled My Keywords The Less Optimized Shorter Warrior Forum Post Showed Up Before My Well Optimized Longer Post

Why? Simply because Google saw the Warrior Forum as a much higher authority website than my own blog. So it was actually faster to rank for my keywords on the Warrior Forum Blog than on my own blog. Even though I had much more complete information on my own blog than on the Warrior Forum blog.

Note that now after several weeks my well optimized blog post appears above the Warrior Forum blog post but the Warrior Forum blog post is still on the first page of Google for my keywords.

How interesting that a rather short blog post on a high traffic, high authority website can rank above more well optimized blog posts on less authoritative websites.

And how interesting that eventually Google is smart enough to correct itself and rank the more complete post on the less authoritative website above the shorter blog post on the authoritative website.

My Warrior Forum Blog Post Has Over 600 Views. There is Lots of Free Traffic to be Had Blogging on High Authority Sites

The moral of the story is that it is well worth it to not only blog on your own blog but to blog on an authoritative website such as the Warrior Forum.

The Warrior Forum Has It’s Own Internal Traffic As Well. Your Posts Can Stay For Several Days on The First Page of Their Blogging Section

Not only will your post get found quickly on Google by blogging on the Warrior Forum but the forum has it’s own internal traffic. As of writing this post my Warrior Forum post has over 600 views.

Out of the 1.2 Million Members of The Warrior Forum I am Surprised How Few Use This Valuable Section

One strategy could be to write a short Warrior Forum blog post for every regular blog post you make and link back to your main blog post.

Strategy: Write One Short Blog Post On The Warrior Forum For Every Regular Blog Post On Your Site And Link Back to Your Bog

This is what I am doing but I am not doing it enough. There is a lot of great traffic to be had on the Warrior Forum.

Not that you just cannot start writing whatever you want in other sections of the forum. If you start blogging in the regular discussion areas your posts will be deleted. This is not the place to blog. You need to blog in the blogging section within your account.

If You Are Not in The Internet Marketing Niche Look For Authoritative Blogs in Your Niche That Will Allow You to Blog or Write Article

What if your niche is not the internet marketing niche? Try to find other forums that are authority forums or publications where you can publish quality articles. Publishing articles on high authority websites is an excellent way to get quality traffic to your website.

You can also write short blog posts about your YouTube videos and link back to your YouTube videos from the Warrior Forum.

The bottom line is that if there is an authoritative website which will let you blog or write articles this is an excellent source of quality traffic links and seo.

If you found this blog post helpful please share on social media. Thank you.

The post How to Get 1000’s of Free Targeted Visitors From The Warriorforum.com appeared first on Quickregister SEO/Marketing Tips Blog.