tag:blogger.com,1999:blog-6264541763534723268Thu, 16 Feb 2012 18:31:57 +0000paul denamnesiajulian colegavin heatonheather snodgrasssocial networkssocial mediamediacomquintessentially digitaliain mcdonaldzoe scamandigital advertisinghttp://quintessentiallydigital.blogspot.com/noreply@blogger.com (Zoe Scaman)Blogger133125QuintessentiallyDigitalhttp://feedburner.google.comtag:blogger.com,1999:blog-6264541763534723268.post-6230033041555392776Thu, 02 Jun 2011 07:01:00 +00002011-06-02T00:02:22.116-07:00YOU CAN NOW FIND ME HEREhttp://quintessentiallydigital.blogspot.com/2011/06/i-have-moved.htmlnoreply@blogger.com (Zoe Scaman)0tag:blogger.com,1999:blog-6264541763534723268.post-2973561325257380584Wed, 01 Jun 2011 06:44:00 +00002011-05-31T23:44:48.229-07:00 BUTTERFINGER – BRANDED HORROR FILM?The Butterfinger candy company has announced that it is developing a comedy-horror film called "Butterfinger the 13th," directed by Rob Lowe due for release on 13th October in time for Halloween. "Butterfinger the 13th" will take its audience on a perilous journey with the film's hero, whose paranoia leads him to believe that someone wants to lay a finger... inhttp://quintessentiallydigital.blogspot.com/2011/05/weekly-digitalcomms-highlights_31.htmlnoreply@blogger.com (Zoe Scaman)1tag:blogger.com,1999:blog-6264541763534723268.post-8810786171135654824Thu, 26 May 2011 00:30:00 +00002011-05-25T17:30:03.354-07:00 ACTIMEL USES TOAST AS THEIR MAIN MEDIA CHANNELTo convince mothers in Brazil that feeding their children Actimel from Danone for breakfast was a healthy choice, the brand created a line of toasters that would cook personalized messages into toast and gave these toasters to influential mums around the country along with a package of Actimel. They also provided the mums with an incentive of a http://quintessentiallydigital.blogspot.com/2011/05/weekly-digitalcomms-highlights_25.htmlnoreply@blogger.com (Zoe Scaman)0tag:blogger.com,1999:blog-6264541763534723268.post-7093724006102664535Tue, 17 May 2011 01:25:00 +00002011-05-16T18:25:35.000-07:00 ORANGE LUCKY LIKESOrange have launched a Facebook-based competition which asks their fans to play a version of roulette with Facebook ‘likes’. Players are presented with two ‘like’ buttons, if they click on the right one they get rewarded with prizes, if they click the wrong one, their status is updated with a very un-cool & uncomfortable ‘like’ such as ‘Sarah likes’ YMCA, rotten eggs, shell http://quintessentiallydigital.blogspot.com/2011/05/weekly-digitalcomms-highlights_16.htmlnoreply@blogger.com (Zoe Scaman)0tag:blogger.com,1999:blog-6264541763534723268.post-5681563869546066334Tue, 10 May 2011 06:30:00 +00002011-05-09T23:30:47.496-07:00 TOYOTA ROLLERCOASTER HYBRIDCreating stories of benevolence and wider relevance around its technological prowess, Japanese automaker Toyota has enlisted the help of inventors Deeplocal for the latest in its Ideas for Good series. The engineers' Pittsburgh warehouse became a theme park for five weeks as the team took one Prius, stripped it to its bones before repatriating parts into a 70ft http://quintessentiallydigital.blogspot.com/2011/05/weekly-digitalcomms-highlights_09.htmlnoreply@blogger.com (Zoe Scaman)0tag:blogger.com,1999:blog-6264541763534723268.post-6588118460793205127Wed, 04 May 2011 00:50:00 +00002011-05-03T17:51:26.897-07:00 BUDWEISER INVENTS A NEW SPORT – POOLBALLThe beer brand, who have been increasingly brazen with their viral marketing activities, appear to have invented a new sport: Poolball.The game, introduced aimed at the UK market, combines a 7-meter, Astroturfed pool table with soccer balls made up to resemble billiard balls. The rules are also the same as pool: You have to get the balls into the pockets, http://quintessentiallydigital.blogspot.com/2011/05/weekly-digitalcomms-highlights.htmlnoreply@blogger.com (Zoe Scaman)0tag:blogger.com,1999:blog-6264541763534723268.post-7112118330211819694Wed, 27 Apr 2011 00:16:00 +00002011-04-26T17:17:28.408-07:0002 – THINKING OF KATIE Have you ever dreamed of having your favourite artist performing just for you? Well, O2 made this happen for one very lucky fan, Katie Hobbs. She, along with 399 punters, turned up at Islington O2 Academy on the 30th of March expecting an intimate gig by Tinie Tempah. Little did Katie know that in a moment, those 399 left the dancefloor and she had Tinie all to herself, http://quintessentiallydigital.blogspot.com/2011/04/weekly-digitalcomms-highlights_26.htmlnoreply@blogger.com (Zoe Scaman)0tag:blogger.com,1999:blog-6264541763534723268.post-1681209765868549635Fri, 22 Apr 2011 07:23:00 +00002011-04-22T00:28:47.234-07:00 PEPSI TO TRACK TV ADS DIRECTLY THROUGH IPHONES This is genius. For a TV commercial to get some attention on social media, it generally has to be funny, outlandish or awful enough for consumers to want to share it. But a partnership between Pepsi and a new iPhone app called IntoNow may have found a way around that.IntoNow, which debuted in January, is a Shazam-like app that uses a four to 12 http://quintessentiallydigital.blogspot.com/2011/04/weekly-digitalcomms-highlights_22.htmlnoreply@blogger.com (Zoe Scaman)0tag:blogger.com,1999:blog-6264541763534723268.post-1254845853436741858Thu, 14 Apr 2011 02:11:00 +00002011-04-13T19:11:48.520-07:00PUFFIN BRINGS BITE-SIZE LITERATURE TO CEREAL BOXESBritish supermarket Asda, Penguin UK imprint Puffin, and the estate of Roald Dahl have teamed up with the hopes of reinvigorating literature in the eyes of younger audiences. Asda plans to reproduce short excerpts from Dahl’s The Witches; The Twits, The BFG; Danny, the Champion of the World; and Charlie and the Chocolate Factory on at least 10 http://quintessentiallydigital.blogspot.com/2011/04/weekly-digitalcomms-highlights_13.htmlnoreply@blogger.com (Zoe Scaman)0tag:blogger.com,1999:blog-6264541763534723268.post-8970634417107045624Wed, 06 Apr 2011 06:22:00 +00002011-04-05T23:22:11.008-07:00JAY-Z LAUNCHES HIS OWN ONLINE PUBLICATIONRapper, designer and all-around businessman Jay-Z (via his company SC | Enterprises) is expanding his brand’s reach by launching a lifestyle site called Life And Times. While the site’s content – music, style, art & design and gadgetry, is not terribly differentiated from other publications, what Life And Times can claim and lead in building ‘intrigue’ http://quintessentiallydigital.blogspot.com/2011/04/weekly-digitalcomms-highlights.htmlnoreply@blogger.com (Zoe Scaman)0tag:blogger.com,1999:blog-6264541763534723268.post-5230885840854232627Thu, 31 Mar 2011 02:51:00 +00002011-03-30T19:55:32.961-07:00JOHN LEWIS: THE NEVER-ENDING REFUNDIn response to the tough economic times in the UK, John Lewis department store are scrapping their 28 day refund in favour of a never-ending one. A spokesman says ‘“We are not doing is so people can clear out their wardrobes, we are doing it to underline to people in economically difficult times that there is one shop you can buy from where you will not end up http://quintessentiallydigital.blogspot.com/2011/03/weekly-digitalcomms-highlights_30.htmlnoreply@blogger.com (Zoe Scaman)1tag:blogger.com,1999:blog-6264541763534723268.post-6134739271889559480Thu, 24 Mar 2011 22:21:00 +00002011-03-24T15:21:30.712-07:00 STARBUCKS MOBILE PAYMENTS A HIT3 million people now pay via the app!                  ELECTROLUX – THE CUBEA recent collaboration between household appliance specialists Electrolux and architectural designers has spawned a portable restaurant experience like no other. The Cube is an aluminum-clad 140 x 50 square meter terrace. The highly portable restaurant — which can be transported by http://quintessentiallydigital.blogspot.com/2011/03/weekly-digitalcomms-highlights_24.htmlnoreply@blogger.com (Zoe Scaman)0tag:blogger.com,1999:blog-6264541763534723268.post-3960520355197401505Thu, 17 Mar 2011 01:35:00 +00002011-03-16T18:36:16.454-07:00 6 RECENT INNOVATIONS FROM STARBUCKSI’m not sure about everyone else but whenever I’m referencing ‘best in class’ examples from the world of technology innovations, testing new concepts, digital CRM & just basically trying new stuff, I always mention Starbucks. This week, to celebrate its 40th anniversary, Starbucks will be giving away 500 $40 gift cards, at random, to customers who check-in on http://quintessentiallydigital.blogspot.com/2011/03/weekly-digitalcomms-highlights_16.htmlnoreply@blogger.com (Zoe Scaman)0tag:blogger.com,1999:blog-6264541763534723268.post-4453704535285374833Wed, 09 Mar 2011 03:09:00 +00002011-03-08T19:09:14.078-08:00 TED’S 10 ADS WORTH SHARINGA few weeks ago, TED put out a call to advertisers, organisations & agencies to put forward their entries for ’10 ads worth sharing’. The competition asked entrants to create ads that "raise the bar, elevate the craft and invent new forms of engagement, both online and in general."The winning ads range in length from 30 seconds to over 5 minutes, and come from notable http://quintessentiallydigital.blogspot.com/2011/03/weekly-digitalcomms-highlights_08.htmlnoreply@blogger.com (Zoe Scaman)0tag:blogger.com,1999:blog-6264541763534723268.post-3283484474245946240Wed, 02 Mar 2011 23:15:00 +00002011-03-02T15:15:38.770-08:00LEVI’S REAR VIEW GIRLS‘Rear View Girls’ is a rapid rise video currently taking Youtube by storm. It's a simple premise. A hidden camera in a pair of jeans captures the male admiration of Jessie and Reanin, two callipygian ladies strolling around Los Angeles. Skateboarding homies, a 'Jesus'-like figure and several dudes with their girlfriends are 'busted' by the gals strolling around the City of http://quintessentiallydigital.blogspot.com/2011/03/weekly-digitalcomms-highlights.htmlnoreply@blogger.com (Zoe Scaman)1tag:blogger.com,1999:blog-6264541763534723268.post-996126999225644487Tue, 22 Feb 2011 03:39:00 +00002011-02-21T19:39:51.107-08:00LIL WAYNE BREAKS OREO’S RECORD FOR MOST FACEBOOK LIKES IN 24 HOURSRapper Lil Wayne has broken the Guinness World Record for most Facebook likes on a single post in 24 hours — a record only too recently created (on the same day) and briefly held by Oreo. At the end of the 24-hour period, Oreo had 114,619 likes; five hours later, when the rapper’s 24-hour period had expired, his post had 588,243 http://quintessentiallydigital.blogspot.com/2011/02/weekly-digitalcomms-highlights_21.htmlnoreply@blogger.com (Zoe Scaman)2tag:blogger.com,1999:blog-6264541763534723268.post-6817218574463403129Thu, 17 Feb 2011 02:58:00 +00002011-02-16T18:58:51.326-08:00FACEBOOK BRAND PAGES REDESIGNED & UPGRADEDFacebook has launched a major redesign and expansion of functionality of its Pages for businesses, brands, media, and public figures. The Page layout will now match the December user profile redesign, with a left-hand navigation menu replacing the tabs above the wall. Page admins will also be able to login as their Page, giving them access to Facebook andhttp://quintessentiallydigital.blogspot.com/2011/02/weekly-digitalcomms-highlights_16.htmlnoreply@blogger.com (Zoe Scaman)0tag:blogger.com,1999:blog-6264541763534723268.post-7035449866427875899Wed, 02 Feb 2011 23:13:00 +00002011-02-02T15:14:00.950-08:00ORANGE – WINTER WARMEROrange ran a one week Twitter campaign offering to cheer up just about anyone in London, Birmingham, Manchester and Brighton, by delivering scarves and huge hot chocolates to people who’s friends had tweeted #Winterwarmer with their @name… The Orange vans then tracked down the details of each persons location, and stopped by to hand out the hot chocolate and branded scarves.http://quintessentiallydigital.blogspot.com/2011/02/weekly-digitalcomms-highlights.htmlnoreply@blogger.com (Zoe Scaman)0tag:blogger.com,1999:blog-6264541763534723268.post-3147311418680228721Wed, 15 Dec 2010 03:21:00 +00002010-12-14T19:27:32.741-08:00GOOLE ZEITGEIST – 2010 – THE YEAR IN SEARCH/TRENDS The Google Zeitgeist wrap up is always a great overview of all the global events across the year that resulted in a huge amount of search volume being funnelled via Google, however this year they’ve gone to new lengths with a great short video overview & interactive data visualisation. NB – it’s not boring search data….worth watching. WIEDEN & http://quintessentiallydigital.blogspot.com/2010/12/weekly-digitalcomms-highlights.htmlnoreply@blogger.com (Zoe Scaman)0tag:blogger.com,1999:blog-6264541763534723268.post-3874674984761154926Wed, 01 Dec 2010 00:45:00 +00002010-11-30T16:45:31.653-08:00 <!-- /* Font Definitions */ @font-face {font-family:Arial; panose-1:2 11 6 4 2 2 2 2 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:"Courier New"; panose-1:2 7 3 9 2 2 5 2 4 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 http://quintessentiallydigital.blogspot.com/2010/11/weekly-digitalcomms-highlights_30.htmlnoreply@blogger.com (Zoe Scaman)0tag:blogger.com,1999:blog-6264541763534723268.post-4429588163564534559Wed, 24 Nov 2010 22:42:00 +00002010-11-24T14:42:33.851-08:00 <!-- /* Font Definitions */ @font-face {font-family:Times; panose-1:2 0 5 0 0 0 0 0 0 0; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;http://quintessentiallydigital.blogspot.com/2010/11/weekly-digitalcomms-highlights_24.htmlnoreply@blogger.com (Zoe Scaman)0tag:blogger.com,1999:blog-6264541763534723268.post-2305215633406952368Tue, 16 Nov 2010 00:35:00 +00002010-11-15T16:35:42.834-08:00FACEBOOK LAUNCHES ‘FACEBOOK DEALS’ VIA PLACES  Facebook last week launched Facebook Deals, the much-anticipated new service which allows “stores, restaurants and businesses to offer promotions and discounts to users of Facebook’s location tool, Places.” Using Places, users can see what offers are nearby and share them with their friends, and can claim deals by simply checking-in to a business onhttp://quintessentiallydigital.blogspot.com/2010/11/weekly-digitalcomms-highlights_15.htmlnoreply@blogger.com (Zoe Scaman)0tag:blogger.com,1999:blog-6264541763534723268.post-3731954899517628316Wed, 03 Nov 2010 07:12:00 +00002010-11-03T00:12:17.534-07:0034 CASE STUDIES THAT PROVE SOCIAL MEDIA ROI A great post which gives a brief overview of 34 different social media case studies (with links) which proved successful based on sales uplift (with exact numbers)! E.G. DOMINO’S: Credited Foursquare with a 29% pre-tax profit through promotions that encourage people to check in to their stores CADBURYS COCOA HOUSES  Similar to the ‘new look’ Starbuckshttp://quintessentiallydigital.blogspot.com/2010/11/weekly-digitalcomms-highlights.htmlnoreply@blogger.com (Zoe Scaman)0tag:blogger.com,1999:blog-6264541763534723268.post-873782597651023325Wed, 27 Oct 2010 04:33:00 +00002010-10-26T21:33:42.210-07:00STARBUCKS OF THE FUTURE  Starbucks recently turned 40 & in line with a mid-life crisis have recently unveiled their new look ‘Starbucks of the future’ in Seattle. The new iteration is no longer a layout/design clone, which is instantly recognisable wherever you go instead it looks nothing like a Starbucks & more like an independent café/bar. They will be serving regional wine & beer as well as http://quintessentiallydigital.blogspot.com/2010/10/weekly-digitalcomms-highlights.htmlnoreply@blogger.com (Zoe Scaman)0tag:blogger.com,1999:blog-6264541763534723268.post-4177680626929026029Tue, 19 Oct 2010 03:59:00 +00002010-10-26T21:34:23.450-07:00I am a voracious reader. I learned to skim-read a long time ago so I can get through a lot of information in a short amount of time which is good for me but can be tiresome for others because, being Gen Y, I also like to share a lot with the assumption that everyone wants to hear what I have to say! So rather than consistently spamming everyones inbox every time I come across something of http://quintessentiallydigital.blogspot.com/2010/10/weekly-cool-digital-communications_18.htmlnoreply@blogger.com (Zoe Scaman)0